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2O
BRAND KIT
2O
WISH magazine is about the best of everything
A MESSAGE FROM
THE EDITOR
W
ISH is Australia’s leading While we’re on the subject of travel, in
luxury lifestyle publication September we will publish our eighth
and in 2020 WISH will annual Italian themed edition. Each year
celebrate 15 years of bringing readers the our Italian issue is one of the most popular
best in fashion, food, cars, travel, design, and widely read editions of WISH and our
architecture and watches and jewellery 2020 issue will be no exception.
from around the world. In November we will continue our
The year will start with a special issue in partnership with the Australian Institute
February that will focus on Australia’s of Architects for their national awards,
biggest city: Sydney. The special Sydney- where we will bring our readers exclusive
themed edition will shine the light on the access to the best in new architecture
people transforming Sydney to become and design. Also in November, a second
one of the world’s great international edition of WISH will be entirely dedicated
cities. From art and architecture to to watches and jewellery.
03
major infrastructure works to retail Our annual vacation issue and Christmas
and luxury – the city is emerging from Gift Guide will return in December and
its biggest transformation since the we will also mark our 15th anniversary
Sydney Olympics and we will celebrate with a special edition of the magazine
all that is great in Sydney in this special throughout the year.
issue of WISH. On behalf of the editorial team I would
Then for something completely different like to take this opportunity to thank you
our March edition will be dedicated to for your support and I look forward to
all things French. We will look at some working with you in 2019.
of the hot new holiday destinations in
France as well as the best in French food David Meagher,
and wine. In this special French-themed Editor
issue of WISH will also meet some of the
biggest names in architecture and design
in France at the moment.
BRAND KIT 2020
WISH IS
LUXURY LIFESTYLE
It’s for savvy, intelligent people who
are interested in fashion, world travel,
POWER BRAND
fine dining, fast cars, design and
architecture. It’s about the world
around us and the world far away. It’s The cool cashmere of The elder sTaTesman
curTis sTone’s hollywood alTer ego
The billionaire reinvenTing reTail
about luxury. It’s about products and
where To sTay from downTown To beverly hills To malibu
Plus
Kelly Wearstler, Martyn Lawrence Bullard and the legacy of Tony Duquette
the stories behind them. It's about
the quality of life.
1 MAR C H 2019 WISH
WSM01MAR_0p001 1 13/02/2019 12:44:03 PM
Available in the Friday edition of The j u ly 2 0 1 9
Australian, WISH drives the paper’s
circulation and readership on it's
publication date. It delivers a lush
and sumptuous reader experience
as it showcases a range of truly
desirable products and services.
04
First watch on the moon, Cartier goes punk, Milan’s design stars
colour + movement
MAR C
41 MAR CHH 2019
2019 WISH
WISH
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o c to b e r 2 0 1 9
HAUTE
Cars, fashion, art & architecture
MAR C
71 MAR CHH 2019
2019 WISH
WISH
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BRAND KIT 2020
OUR AUDIENCE
The high quality, gloss environment of WISH magazine encourages
a high quality branding environment, where our audience are
more likely to consider products they see and also seek out more
information compared to the newspaper inserted magazine norm.
41% 59% 56 37%e
Male Women Average age Social Grade A’s
$138,880 5,000 10,000
Average household of our audience are Chief $1million in savings
income Executives, General and investments 05
Managers or Legislators
READERSHIP
92,000
38,000 8,000 70%
Intend to travel Intend to purchase Have a mortgage/
overseas in the next something from a are homeowners
12 months jewellery store within the
next 12 months
11,000 27% 24,000
Intend to buy a More likely to spend over Made a business
property in the $100,000 than the national decision in the last
next 12 months population on home, 12 months
property & furniture
Source: emma CMV conducted by Ipsos MediaCT, 12 months ending March 19
BRAND KIT 2020
WISH IS INSIDE THE COVER
Each month WISH informs readers of the best of everything
across luxury lifestyle from travel, accommodation, food,
fashion, art and entertainment.
W NEWS W GROOMING
WISH keeps readers up to date This section lists the best products across
featuring places, events and trends to skincare, beauty and fragrances.
look forward to. From beautiful fashion
to travel news and profiles. WISH has W FASHION
content for all advertisers to align with. The luxury fashion pages are edited by
Fashion Director Ken Thompson and
W HOTELS photographed by some of Australia’s
WISH contributor Susan Kurosawa leading photographers, delivering stand
reports on the latest across the travel out content keeping readers up to date
and tourism industry from hotel with must have pieces, shopping spots,
openings, unique offerings, destinations local and international brands and
to visit, travel essentials and exclusive current trends from around the world.
experiences.
W FOOD + DRINKING 06
W TIMEPIECES This section covers everything from
Produced by Time and Tide, this section restaurant reviews to the best drops,
features watches from iconic brands, top picks and recipes to try.
fashion houses and exclusive limited
edition timepieces that resonate well
with our affluent audience. There is an
overview of the watches appearance,
movement, different functions and value.
W ARTS
The Arts section keeps readers up to
date with all things art they can look
forward to experiencing. WISH reports on
current and upcoming exhibitions, shows,
blockbusters, events and art installations
around the country.
BRAND KIT 2020
SIGNATURE EDITIONS aprIl 2019
FEBRUARY MAY SEPTEMBER
The Sydney Issue Design Issue Italian Issue
The special Sydney-themed edition will Design, architecture and interiors are a In September we will be publishing our the
style
shine the light on the people transforming constant theme in WISH and appear in eighth Italian-themed edition, which issue
Sydney to become one of the world’s almost every issue, but for this edition will survey the country’s rich history and Three archiTecTs deconsTrucT prada
activewear gets fit for purpose
paolo sebasTian: from adelaide To The world
christian dior at the v&a
great international cities. From art and we look at the latest in design from every its fashion trends influencing the global
architecture to major infrastructure works angle in a comprehensive survey of the market. From turmeric to saltbush:
the craft distillers reviving spirits
to retail and luxury – the city is emerging best in design in 2020. MAR C
21 MAR CHH 2019
2019 WISH
WISH
from its biggest transformation since the OCTOBER
WSM01APR19p001 1 20/03/2019 4:25:55 PM
Sydney Olympics and we will celebrate all JUNE Cars, Boats and Planes september 2019
that is great in Sydney in this special issue Art and Culture This special issue will explore the latest
of WISH. Intelligent, stylish and informative, this in motoring, maritime and aviation
issue of WISH will feature the latest in the technology. WISH helps readers make
Tuscany
UmbrIa
Rome
MARCH visual and performing arts. informed decisions for their next
SIcIly
capRi
lake como
milan
The French Issue purchase. ...it must be our Italian issue
March will be dedicated to all things JULY
French. From the hottest new holiday Watches and Jewellery Issue NOVEMBER 07
destinations in France, to the best in A watch makes a man and for women Design Issue: AIA National Awards
French food and wine.We will also diamonds are forever. All of our Celebrating Australia’s best Architects
meet some of the biggest names in readers remember their first investment and the buildings they’ve gifted to the
architecture and design in France at the in a statement piece and continue to Australian public. WISH supports the MAR C
61 MAR CHH 2019
2019 WISH
WISH
moment. purchase through the seasons. WISH industry’s annual awards and takes
WSM03SEPT1p001 1 20/08/2019 1:02:22 PM
helps readers make informed choices readers through the amazing spaces au g u S t 2 0 1 9
APRIL from the best of the best. that have earned praise from the
Fashion Issue association.
This issue will look at emerging AUGUST pack your bags
for Paris, New York, Iberá
Australian fashion designers as well as Travel Inspiration Issue DECEMBER
Hong Kong & Langkawi
international creative directors at some Each year the WISH team are invited to the Annual vacation issue and Christmas
of the world's leading brands. It will also most spectacular new hotel openings and Gift Guide will return in December and
delve into the latest trends in fashion ‘must see’ destinations and in this issue they we will also mark our 15th anniversary
and luxury retail from around the world. will share those experiences with readers. with a special edition of the magazine
This edition takes a global approach, throughout the year.
inspiring our readers for their next holiday. cHampagne
Tasmanian design
formula e
sies marjan
pJ femme
MAR C
51 MAR CHH 2019
2019 WISH
WISH
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BRAND KIT 2020
RATES &
DEADLINES
2020
RATES & DEADLINES
RATES (EX GST) DEADLINES*
VOLUME/DISCOUNT ISSUE ADVERTISING AD MATERIAL ON SALE
BOOKING DEADLINE
1 3 6 9 12 18 24 DEADLINE
MAGAZINE CASUAL 2.5% 5.0% 7.5% 10% 15% 20% February 10-Jan-20 17-Jan-20 07-Feb-20
RATE
March 07-Feb-20 14-Feb-20 06-Mar-20
• Full Page Colour $13,369 $13,035 $12,700 $12,366 $12,032 $11,364 $10,695
April 06-Mar-20 13-Mar-20 03-Apr-20
• Double-Page Spread $25,475 $24,838 $24,201 $23,565 $22,928 $21,654 $20,380
May 03-Apr-20 10-Apr-20 01-May-20
PREMIUM GUARANTEED POSITIONS
MONDAY
June 02-May-20 15-May-20 05-Jun-20
• Inside Front Cover Spread (+30% loading) $33,118 $33,946 $34,774 $35,602 $36,430 $38,086 $39,742
July 05-Jun-20 12-Jun-20 03-Jul-20
• Inside Back Cover (+20% loading) $30,570 $31,334 $32,099 $32,863 $33,627 $35,155 $36,684
August 10-Jul-20 17-Jul-20 07-Aug-20
• Outside Back Cover (+50% loading) $38,213 $39,169 $40,124 $41,079 $42,035 $43,945 $45,856
September 07-Aug-20 14-Aug-20 04-Sep-20
LOADINGS
October 04-Sep-20 11-Sep-20 02-Oct-20 09
• Guaranteed signature positions – 30%
November 09-Oct-20 15-Oct-20 06-Nov-20
• Any additional guaranteed position – 10%
Watch Issue 23-Oct-20 30-Oct-20 20-Nov-20
December 06-Nov-20 13-Nov-20 04-Dec-20
Public Holidays 2019 - Jan 1, Jan 26 & 28, 11 Tip on charges available on application.
CANCELLATIONS March (VIC), April 19, 22 & 25, June 10, Oct
7 (NSW), Nov 5 (VIC), Dec 25 & 26. Office A full page is required as a back-up page for
Must be received in writing three weeks prior to booking deadline. all bound inserts or tip ons.
Christmas Closure - Dec 24 - Jan 4
MATERIAL AND INSERT SPECIFICATIONS For print quantities, breakdown of retail vs.
Insert cost per ‘000 price based on loose
Please refer to the News Corp Ad Specifications. Payment must be received subscription copies, please contact your
or bound inserts only. Pricing calculated
account manager.
by material deadline for all non-established account holders. as follows:
• All inserts distributed in retail copies Minimum charge $3,000
PRODUCTION & MATERIAL (copies sold in supermarket and
Michelle O’Brien, Magazine and Production Services Manager: newsagents) charged @ retail price. *The premium positioning advertorial
• All inserts distributed in subscription booking and briefing deadline is 4 weeks
michelle.obrien@news.com.au; +61 (2) 8045 4922.
copies (copies delivered by post to prior to the material deadlines.
subscribers) charged @ subscription price.
BRAND KIT 2020
MATERIAL SPECS
FULL PAGE DOUBLE PAGE DOUBLE PAGE SPREAD
BRAND AD SPREAD ADVERTORIAL WITH DINKUS
GATEFOLD
10
PAGE TRIM SIZE BLEED SIZE TYPE AREA
DIMENSIONS DEPTH x WIDTH DEPTH x WIDTH DEPTH x WIDTH
DPS 330 x 540 340 x 550 310 x 520
FULL PAGE 330 x 270 340 x 280 310 x 250
NOTE: Bleed is 5mm. Type area parameters are 10mm from both head and foot (depth)
and 15mm both spine and foredge (width). The exceptions are in the broken space
instances where 10mm applies to horizontal ads from foot trim only and for the vertical
ads 10mm applies for the spine and foredge. Production can supply diagrams on request.
Please send hard copy digital proofs to: PreMedia Production Wish Magazine,
Level 2, 61-81 Kippax Street, Surry Hills, NSW 2010, Australia.
For further details please contact PreMedia Production.
BRAND KIT 2020EVENT SPONSORSHIPS
‘Experiential’ is a growing part of WISH’s offering;
partnering with credible and engaging brands to create
exclusive and dynamic experiences for them and our
readers. We have a dedicated team committed to working
strategically with internal and external stakeholders to
bring to life a range of bespoke events for clients.
COLL ABORATE CREATE
WISH will work with advertising WISH will create an engaging
partners to understand business and dynamic event concept
objectives and KPIs in alignment underpinned by media support
with the values of WISH. to appeal to the client’s
commercial objectives and
engage our audience. 11
ACTIVATE AMPLIFY
Our team of experts will execute The content created for this
the event, bringing the creative campaign will be distributed
concept to life through live across relevant platforms and will
activations, editorial support and be strategically amplified before,
relevant influencer inclusion. during and after the event.
BRAND KIT 2020INTRODUCING APPLE NEWS
Apple News+ is a new
subscription service in the
Apple News app that lets
you access Newspapers,
magazines and paywalled
content from major
publishers.
Users pay a subscription fee to
access Apple News+, and it is an add-
on service that lives right alongside
Apple's existing free Apple News
content.
12
Apple News+ features richly
designed layouts, animated
magazine covers, vivid photography
and bold typography optimised for
iPhone, iPad and Mac.
Subscribers can enjoy cover to cover
access to WISH, which are also
available for offline reading, and
receive notifications when a new
issue is available.
Apple News+ also includes
collections of articles and featured
issues curated by Apple News editors
and personalised recommendations.
BRAND KIT 2020APPLE NEWS SUPPORTED APPLE NEWS
AD FORMATS: WORKBENCH
PARTNERSHIP OPPORTUNITY
AND GOOGLE AD MANAGER
1. Clients are able to buy the APPLE NEWS + SOLUTION
display inventory on our Apple
News channel. Ad options
include a variety of display Large Medium Interstitial
banners (inline or interstitial), Banner Rectangle Banner
Banner (MREC)
video ads, and native ad 300x250
formats. All are designed
for the optimal advertising
experience on Apple News.
Print edition on Digital news content
2. With Apple News+, clients Apple News+ on Apple News
are able to buy premium
pages within the magazine
issues. We’re offering this 13
exclusively to one brand only
for each edition. IAB 728x90 Banner
OR
Clients have the opportunity
to sponsor a full issue of WISH Post-tap experience
and will receive the following: There are many options available for the
5 x full page digital Standard banner High impact ad post-tap experience from
5 x full page ad placements banners and videos including the following:
insertions throughout the ad placements (IAB placement option
within the issue Apple News+ edition compliant) throughout our (Large Banner and
• View/read a publisher channel or article
• Visit websites
Sponsorship of the digital (2 x Pre-contents, 1 x Run brands’ Apple News feeds Interstitial Banners) • Download apps
inventory of Book, 1 x OBC) - no other (MREC and Leaderboard) which are custom sizes. • Download iBooks, Music, Movies and TV
advertisers. Estimated Estimated content
Exclusive partner for the issue 50,000 impressions 50,000 impressions • View/read sponsored content on Apple
News
• Deep-link into apps if installed on a device
• Subscribe to a publisher channel
• Subscribe to Apple News+
Apple News Package Investment: $21,500 • Target specific publication issues
BRAND KIT 2020RUN OF
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