21-22 January 2020 GROUPAMA ARENA essmasummit.eu - ESSMA Summit

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SUMMIT

         21-22 January 2020
           GROUPAMA ARENA
                  essmasummit.eu
Overview
                               21 January 2020                    22 January 2020
                                         DAY 1                              DAY 2
                                 Dedicated Stadium
                                           stadium tours
                                                   Tours                    Seminars
    KEYNOTE PRESENTATIONS
    & SEMINAR SESSIONS               Pitch & Players                 Data-driven Stadiums

                                    Crowd & Security                 Hospitality & Ticketing

                                Operations & Technology                 Safety & Security

                                                               Stadium Development - Construction
                                    Keynote sessions

    NETWORKING                          Seminars                          Closing lunch

    & OPPORTUNITIES                Stadium Operations

                                     Fan Experience

                                   Pitch Management

                            Stadium Development - Renovation

    GROUPAMA ARENA             Evening cocktail and dinner
    DEDICATED
    STADIUM TOURS

    SPEAKER SELECTION

●             Summit 2020
Hosting
Venue
Groupama Arena is a 22,000-capacity multi-purpose stadium that is home to football club
Ferencvárosi TC. The club’s former Albert Florian Stadium was demolished in 2013 and the new
Groupama Arena was constructed on the same site. It broke ground on 27 March 2013 and officially
opened on 10 August 2014, when Ferencvárosi TC played a friendly match against Chelsea FC.

With its capacity of 22,000, the stadium temporarily became the largest stadium in Hungary when
the Ferenc Puskás Stadium was demolished to be replaced by a new national arena. Because of
the reconstruction of the national Ferenc Puskás arena, the Groupama Arena has also temporarily
become home to the Hungarian National Team (2014 – 2019).

The stadium is fit to host concerts and features a cashless catering system, a biometric identification
system, 34 skyboxes and a three-level underground garage for 354 vehicles. On 18 May 2019 the
Groupama Arena hosted the 2018-2019 UEFA Women’s Champions League final.

        Capacity      23.809                Construction cost € 45 million
        Opened        2014                  Club              Ferencsvárosi TC

                                                                             Summit 2020                  ●
Day 1
21 January 2020
Day 1

      09:00      DEDICATED STADIUM TOURS

       Pitch & Players

       Crowd & Security

       Operations & Technology

      12:00       Networking lunch

                                                John Beattie   Sándor Csányi
      14:00       Welcome words
                                                ESSMA          Hungarian Football Federation

      14:30       KEYNOTE PRESENTATIONS

      Association update

      Cyril De Greve
      ESSMA

      Ensuring an incredible experience from a safety perspective
      Sammy Lakwijk
      Tomorrowland

      Looking at the stadium of the future

      Creating a multifunctional venue for several sports

●         Summit 2020
16:15      START SEMINAR SESSIONS

        PITCH MANAGEMENT                STADIUM DEVELOPMENT - RENOVATION

Ecological pitch management               Development of infrastructure as
solutions                                 part of club growth
                                          Laury Gordenne
                                          Royal Antwerp FC

Impact of climate change on pitch         Creating a multifunctional venue
diseases
Zoltán Laczkó
Groupama Arena

Guaranting a high-quality pitch while     How to modernise your stadium
delivering multifunctional events
Karl Standley
Wembley Stadium

Q&A - Panel                              Q&A - Panel

        STADIUM OPERATIONS                        FAN EXPERIENCE

 Best practices on sustainability         Ticketing strategies: the Netflix
                                          approach
 Tiberio Daddi                            Jacob Lauesen
 LIFE TACKLE                              FC København

 Energy renewal and efficiency in        Building a fan base and increasing
 Groupama Arena                          the fan experience
 Dezső Berényi                            Daniel Marti & Wanja Greuel
 Groupama Arena                           BSC Young Boys

 Innovative payment solutions             How to activate and engage with
                                          your fans in a new stadium
 Tim Schiefer                            Romain Giraud
 FC Bayern München                       RC Strasbourg Alsace

Q&A - Panel                              Q&A - Panel

18:30          EVENING DINNER            20:00       BUS TRANSFER (SOFITEL)

                                                                Summit 2020   ●
Day 2
22 January 2020
Day 2

      08:30       BUS TRANSFER FROM SOFITEL TO GROUPAMA ARENA

      09:00       WELCOME AT GROUPAMA ARENA

      09:30       START SEMINAR SESSIONS

          DATA-DRIVEN STADIUMS                     HOSPITALITY & TICKETING

      Introduction & background                 Introduction & background

      ESSMA                                     ESSMA

      5G - Taking live sports experience        From e-ticketing to mobile
      to the next level                         ticketing
      Eike Humpert
      VfL Wolfsburg

      How to create commercial growth           Reshaping the hospitality offer
      through data monetisation strategies
      Brian Mahony                              Philippe Tréard
      Connacht Rugby                            FC Metz

      Break                                     Break

      The impact of data on your daily          Overall season tickethold strategies
      stadium operations                        and no-show behaviour
      Balázs Kulin                              Dominik Schreyer
                                                Otto Beisheim School of Management
      Groupama Arena

      Q&A - Panel                               Q&A - Panel

●         Summit 2020
SAFETY & SECURITY                 STADIUM DEVELOPMENT - CONSTRUCTION

Introduction & background                    Introduction & background

ESSMA                                        ESSMA

Creating a solid stewarding pro-             The importance of legacy
gramme
Sharon Cicco
Arsenal FC

Surveillance and training to detect          The challenges in developing a
stadium offenders                            multifunctional stadium

Break

 Best practices on SLO management            Project update on the new stadium
                                             and city project of NK Osijek
 Lena Gustafson
 Djurgårdens IF                              Alen Nadsombat
                                             NK Osijek

Q&A - Panel                                  Q&A - Panel

 12:00       CLOSING LUNCH

 14:30       START BUS TRANSFERS TO AIRPORT OR SOFITEL

                                                               Summit 2020       ●
What to discover

    Gathering the stadium                 Uniting the global                Keynote speakers from all
          industry:                         stadium, arena                      over the world
      +375 participants                 and major sports venue
                                               industry

     Quality networking                 Highest ratio of buyers to         Go home with 10 new ideas
                                                suppliers

         We’re proud to host the sixth edition of the ESSMA Summit at Groupama Arena
         in Budapest! With over 375 stadium professionals joining us, our aim is to share
         knowledge and expertise with as many industry experts as possible.

          BALINT MATE
          Project Manager Ferencvárosi TC

                      ESSMA is a great organisation that brings clubs together where they can
                      meet, unite and share their knowledge and challenges. The ESSMA Summit
                                   is the perfect setting to further develop the stadium industry.

                                                                                MATS ENQUIST
                                                             CEO Swedish Football League

●           Summit 2020
Venue
The 67,000 Puskas Arena has been inaugurated in November 2019 with a friendly match agains
Uruguay. The Hungarian national football stadium will will host three group stage matches and
one quarter final during EURO 2020.

The venue is going to operate not only as a sports facility but also as a cultural centre with flexible
conference and other event areas open for the public. Facilities will include conference rooms,
a restaurant and a fan shop while the tower part of the old building is going to be turned into
a museum. The stadium will also include new facilities to enhance the matchday experience
including a quick and easy access control system as well as total Wi-Fi coverage. In addition, there
will be 84 skyboxes and other VIP areas for hospitality guests.

Join participants from:
Puskas Arena Tour
(Optional)
20 January 2020
Puskas Arena
programme
 11:30        WELCOME AND REGISTRATION

 12:30        NETWORKING LUNCH

 13:30         Welcome words

 13:30
 14:00         PRESENTATIONS
               Welcome words

 Preparing Puskas Arena for EURO 2020

 Barnabás Szigethy and Zoltán Sebő
 Project Director and Project Manager

 Sustainable development in the road to EURO 2020 at Wembley Stadium
 Sarah Smith
 Facilities Manager

 15:00         IN-DEPTH STADIUM TOUR

 16:30         Transfer to Sofitel

 21:00         OFFICIAL WELCOME DRINK AT HOTEL
We hope to meet you
    in Budapest!

         SUMMIT
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