21-22 January 2020 GROUPAMA ARENA essmasummit.eu - ESSMA Summit
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SUMMIT 21-22 January 2020 GROUPAMA ARENA essmasummit.eu
Overview 21 January 2020 22 January 2020 DAY 1 DAY 2 Dedicated Stadium stadium tours Tours Seminars KEYNOTE PRESENTATIONS & SEMINAR SESSIONS Pitch & Players Data-driven Stadiums Crowd & Security Hospitality & Ticketing Operations & Technology Safety & Security Stadium Development - Construction Keynote sessions NETWORKING Seminars Closing lunch & OPPORTUNITIES Stadium Operations Fan Experience Pitch Management Stadium Development - Renovation GROUPAMA ARENA Evening cocktail and dinner DEDICATED STADIUM TOURS SPEAKER SELECTION ● Summit 2020
Hosting Venue Groupama Arena is a 22,000-capacity multi-purpose stadium that is home to football club Ferencvárosi TC. The club’s former Albert Florian Stadium was demolished in 2013 and the new Groupama Arena was constructed on the same site. It broke ground on 27 March 2013 and officially opened on 10 August 2014, when Ferencvárosi TC played a friendly match against Chelsea FC. With its capacity of 22,000, the stadium temporarily became the largest stadium in Hungary when the Ferenc Puskás Stadium was demolished to be replaced by a new national arena. Because of the reconstruction of the national Ferenc Puskás arena, the Groupama Arena has also temporarily become home to the Hungarian National Team (2014 – 2019). The stadium is fit to host concerts and features a cashless catering system, a biometric identification system, 34 skyboxes and a three-level underground garage for 354 vehicles. On 18 May 2019 the Groupama Arena hosted the 2018-2019 UEFA Women’s Champions League final. Capacity 23.809 Construction cost € 45 million Opened 2014 Club Ferencsvárosi TC Summit 2020 ●
Day 1 21 January 2020
Day 1 09:00 DEDICATED STADIUM TOURS Pitch & Players Crowd & Security Operations & Technology 12:00 Networking lunch John Beattie Sándor Csányi 14:00 Welcome words ESSMA Hungarian Football Federation 14:30 KEYNOTE PRESENTATIONS Association update Cyril De Greve ESSMA Ensuring an incredible experience from a safety perspective Sammy Lakwijk Tomorrowland Looking at the stadium of the future Creating a multifunctional venue for several sports ● Summit 2020
16:15 START SEMINAR SESSIONS PITCH MANAGEMENT STADIUM DEVELOPMENT - RENOVATION Ecological pitch management Development of infrastructure as solutions part of club growth Laury Gordenne Royal Antwerp FC Impact of climate change on pitch Creating a multifunctional venue diseases Zoltán Laczkó Groupama Arena Guaranting a high-quality pitch while How to modernise your stadium delivering multifunctional events Karl Standley Wembley Stadium Q&A - Panel Q&A - Panel STADIUM OPERATIONS FAN EXPERIENCE Best practices on sustainability Ticketing strategies: the Netflix approach Tiberio Daddi Jacob Lauesen LIFE TACKLE FC København Energy renewal and efficiency in Building a fan base and increasing Groupama Arena the fan experience Dezső Berényi Daniel Marti & Wanja Greuel Groupama Arena BSC Young Boys Innovative payment solutions How to activate and engage with your fans in a new stadium Tim Schiefer Romain Giraud FC Bayern München RC Strasbourg Alsace Q&A - Panel Q&A - Panel 18:30 EVENING DINNER 20:00 BUS TRANSFER (SOFITEL) Summit 2020 ●
Day 2 22 January 2020
Day 2 08:30 BUS TRANSFER FROM SOFITEL TO GROUPAMA ARENA 09:00 WELCOME AT GROUPAMA ARENA 09:30 START SEMINAR SESSIONS DATA-DRIVEN STADIUMS HOSPITALITY & TICKETING Introduction & background Introduction & background ESSMA ESSMA 5G - Taking live sports experience From e-ticketing to mobile to the next level ticketing Eike Humpert VfL Wolfsburg How to create commercial growth Reshaping the hospitality offer through data monetisation strategies Brian Mahony Philippe Tréard Connacht Rugby FC Metz Break Break The impact of data on your daily Overall season tickethold strategies stadium operations and no-show behaviour Balázs Kulin Dominik Schreyer Otto Beisheim School of Management Groupama Arena Q&A - Panel Q&A - Panel ● Summit 2020
SAFETY & SECURITY STADIUM DEVELOPMENT - CONSTRUCTION Introduction & background Introduction & background ESSMA ESSMA Creating a solid stewarding pro- The importance of legacy gramme Sharon Cicco Arsenal FC Surveillance and training to detect The challenges in developing a stadium offenders multifunctional stadium Break Best practices on SLO management Project update on the new stadium and city project of NK Osijek Lena Gustafson Djurgårdens IF Alen Nadsombat NK Osijek Q&A - Panel Q&A - Panel 12:00 CLOSING LUNCH 14:30 START BUS TRANSFERS TO AIRPORT OR SOFITEL Summit 2020 ●
What to discover Gathering the stadium Uniting the global Keynote speakers from all industry: stadium, arena over the world +375 participants and major sports venue industry Quality networking Highest ratio of buyers to Go home with 10 new ideas suppliers We’re proud to host the sixth edition of the ESSMA Summit at Groupama Arena in Budapest! With over 375 stadium professionals joining us, our aim is to share knowledge and expertise with as many industry experts as possible. BALINT MATE Project Manager Ferencvárosi TC ESSMA is a great organisation that brings clubs together where they can meet, unite and share their knowledge and challenges. The ESSMA Summit is the perfect setting to further develop the stadium industry. MATS ENQUIST CEO Swedish Football League ● Summit 2020
Venue The 67,000 Puskas Arena has been inaugurated in November 2019 with a friendly match agains Uruguay. The Hungarian national football stadium will will host three group stage matches and one quarter final during EURO 2020. The venue is going to operate not only as a sports facility but also as a cultural centre with flexible conference and other event areas open for the public. Facilities will include conference rooms, a restaurant and a fan shop while the tower part of the old building is going to be turned into a museum. The stadium will also include new facilities to enhance the matchday experience including a quick and easy access control system as well as total Wi-Fi coverage. In addition, there will be 84 skyboxes and other VIP areas for hospitality guests. Join participants from:
Puskas Arena Tour (Optional) 20 January 2020
Puskas Arena programme 11:30 WELCOME AND REGISTRATION 12:30 NETWORKING LUNCH 13:30 Welcome words 13:30 14:00 PRESENTATIONS Welcome words Preparing Puskas Arena for EURO 2020 Barnabás Szigethy and Zoltán Sebő Project Director and Project Manager Sustainable development in the road to EURO 2020 at Wembley Stadium Sarah Smith Facilities Manager 15:00 IN-DEPTH STADIUM TOUR 16:30 Transfer to Sofitel 21:00 OFFICIAL WELCOME DRINK AT HOTEL
We hope to meet you in Budapest! SUMMIT essmasummit.eu © 2019, ESSMA, All rights reserved essmastadium ESSMAstadium ESSMA
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