2022 Partner Resource Kit - A collection of cooperative opportunities and tourism partner resources presented by the Amelia Island Convention & ...
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2022 Partner Resource Kit
A collection of cooperative opportunities and
tourism partner resources presented by the
Amelia Island Convention & Visitors Bureau.
OVERVIEW 2022 Partner Resource Kit
The Amelia Island Convention & Visitors Bureau (AICVB) was created by the Nassau County
Board of County Commissioners (BOCC) in 2008 as the management marketing company
for the Amelia Island Tourist Development Council (AITDC), which is responsible for the
expenditure of the 5% tourism development tax (TDT) collected from overnight visitors
staying in short-term (less than 6 months) accommodations on Amelia Island. Through the
TDT funding, the AICVB is able to offer a free partnership to all tourism-related businesses.
Tourism-related business partners have many opportunities to leverage this budget and
brand positioning through cooperative advertising, promotions, and core services such as
the AmeliaIsland.com website, social media channels and the Amelia Island Welcome
Center. This Partner Resource Kit provides an overview of partnership opportunities
currently available, instructions on how to participate, ways to stay informed and how you
can be an active partner with Amelia Island's tourism industry.
2022 Opportunities Include
COOPERATIVE OPPORTUNITIES (CO-OPS) PARTNER RESOURCE OPPORTUNITIES
Email Certification
Amelia Island Audubon International Green Lodging
Flamingo Certification
Food & Wine Calendar of Events
Travel & Leisure Holidays, Festivals, Events
Digital Advertising Special Event Offers
Epsilon Event Calendar Promotion
TravelZoo Promotional Participation
TripAdvisor Value Card
Content Seaside Salute (Military Discounts)
Threshold 360: Virtual Tour Program Business Listings
Wander Media: Video Marketing Program AmeliaIsland.com
Print Magazines Visitor Guide
Atlanta
Charleston
Charlotte
Flamingo
Food & Wine
Texas Monthly
Travel + Leisure
Washingtonian
CLICK TO SUBMIT
CO-OP FORM
bit.ly/co-ops22
CO-OP PARTICIPATION DETAILS
Here are the details of the fiscal year 2022 co-op programs available to partners and the
process on how to participate. The AICVB team is offering a partner workshop to review
each co-op program available in detail on November 3rd. Scan the QR code to reserve
your spot in the workshop!
The Starmark International Agency (SMI) is the marketing partner that has helped negotiate
many of the 2022 co-op programs for Amelia Island partners. The AICVB and SMI are
offering additional one-on-one virtual meetings with any partners that wish to discuss
which options might be most beneficial to your marketing and media strategies.
Click to join
the co-op
How Co-Ops Work workshop on
Nov. 3rd to
Request to Participate learn more!
Reference your marketing budget, key business objectives and identify your
need periods when reviewing the co-op options outlined in this kit.
Request to participate by completing the online form by November 23rd.
Scan the QR code located throughout the packet or visit: bit.ly/co-ops22
A successful submission email will be delivered with a copy of your details to confirm that
the AICVB has received your request.
A formal agreement will be emailed directly to the partner, confirming availability of each
co-op, outlining all details, and providing due dates of programs selected.
Sign and return the formal agreement to Nate Aron: naron@ameliaisland.com.
Additional Details
Each opportunity listed has limited space. Partner preferences noted in the forms will be
determined on a first come, first serve basis.
The co-op close date to request any opportunities outlined in this packet is
November 23rd.
Once a partner confirms commitment for a co-op, that partner is solely responsible for the
costs even if the ad does not run due to creative deadlines not being met.
Partners may work directly with the individual publishers, the AICVB team or SMI to provide
creative materials per the formal agreement.
Partners will be billed after the co-op deploys by the AICVB and remit payment directly to
the Nassau County Clerk of Courts.
The Amelia Island consumer e-mail program consistently performs above industry benchmarks. Through
E-MAIL CO-OP
a re-engagement strategy, the e-mail database has seen significant growth and interaction over the past
year. In FY2021, 2.85 million emails were successfully delivered to subscribers. The database is inclusive of
loyal and frequent visitors as well as visitors who have already begun planning trips to Amelia Island.
E-MAIL OFFER EMAIL TYPE PARTNER COST EST. VALUE
Click to Exclusive $750 $1,000
Preview Amelia Island sends up to 4 e-mails per
Omni month. Partners may request 1 e-mail Inclusive $400 $600
Exclusive co-op per month. Options: exclusive,
Email 100% share of voice (limited to 1 per
month) or inclusive, 30% share of voice EMAIL SPACE CLOSE CREATIVE
(1 partner with Amelia Island messaging). MONTHS DATES DUE DATES
High-resolution images along with links Jan. 2022 Nov. 23, 2021 Dec. 15, 2021
Click to to attractive offers, packages, or new
services are required to participate. Feb. 2022 Nov. 23, 2021 Jan. 15, 2022
Preview
Hampton Inn The AICVB will optimize audiences. March 2022 Nov. 23, 2021 Feb. 15, 2022
Inclusive April 2022 Nov. 23, 2021 March 15, 2022
Email
AUDIENCE DEMOGRAPHICS May 2022 Nov. 23, 2021 April, 15, 2022
June 2022 Nov. 23, 2021 May 15, 2022
TOTAL SUBSCRIBERS
July 2022 Nov. 23, 2021 June 15, 2022
97K
Click to TOTAL ENGAGED SUBSCRIBERS Aug. 2022 Nov. 23, 2021 July 15, 2022
Subscribe 45K Sept. 2022 Nov. 23, 2021 Aug. 15, 2022
to MALE / FEMALE SUBSCRIBERS
E-mails Oct. 2022 Nov. 23, 2021 Sept. 15, 2022
20% / 80%
AVERAGE YEARLY EMAILS SENT Nov. 2022 Nov. 23, 2021 Oct. 15, 2022
2.85M Dec. 2022 Nov. 23, 2021 Nov. 15, 2022
Flamingo is Florida’s only statewide lifestyle magazine covering people, travel, outdoor pursuits,
food, conservation, culture and style across the state. Flamingo is the authority on living an authentic
Florida lifestyle from Pensacola to Key West and all points in between. Flamingo concentrates its'
readership in southeast markets including FL, GA, SC, NC, TN, & AL, therefore, the email program
database is exclusive to only these markets as well and offers an engaged audience within
the perfect drive distance to Amelia Island.
EMAIL OFFER PARTNER COST VALUE
$400 $2,000
Amelia Island has secured (4) Flamingo emails. Partners
can request to be included in these emails equivalent to
50% share of voice messaging each. A high-resolution AUDIENCE DEMOGRAPHICS
image and 50-word description with a link to a
promotion, special event or offer is required to TOTAL SUBSCRIBERS
participate. 8K
AVERAGE AGE
35-65
SPACE SPACE CLOSE CREATIVE DUE AVERAGE HOUSEHOLD INCOME
AVAILABLE DATES DATES $200K
SOUTHEAST MARKETS
March 2022 Nov. 23, 2021 Feb. 1, 2021
FL, GA, SC, NC, TN, AL
June 2022 Nov. 23, 2021 May 1, 2022
Sept. 2022 Nov. 23, 2021 Aug. 1, 2022 EMAIL PERFORMANCE
Dec. 2022 Nov. 23, 2021 Nov. 1, 2022 AVG. OPEN RATE
27%
AVG. CTR
16%
For more than 40 years, from classic to cutting-edge, FOOD & WINE has defined the American
E-MAIL CO-OP
epicurean experience. With the confidence of undisputed global authority among consumers and
the culinary trade, we inspire and empower our wine and food obsessed community to discover,
create, and devour the best in food, drink, and travel.
EMAIL OFFER PARTNER COST VALUE
$500 $2,500
Amelia Island has secured (6) Food & Wine monthly
emails. Partners can request to be included in these
emails equivalent to 25% share of voice messaging each. AUDIENCE DEMOGRAPHICS
A high-resolution image and 50-word description with a
link to a promotion, special event or offer is required to TOTAL SUBSCRIBERS
participate. 25K
AVERAGE AGE
IN-MARKET SPACE CLOSE CREATIVE DUE 47
AVERAGE HOUSEHOLD INCOME
DATES DATES DATES
$121K
Feb. 2022 Nov. 23, 2021 Jan. 10, 2021 MALE / FEMALE SUBSCRIBERS
38% / 62%
April 2022 Nov. 23, 2021 March 10, 2022
June 2022 Nov. 23, 2021 May 10, 2022
EMAIL PERFORMANCE
Aug. 2022 Nov. 23, 2021 July 10, 2022 AVG. OPEN RATE
Oct. 2022 Nov. 23, 2021 Sept. 10, 2022 15%
AVG. CTR
Dec. 2022 Nov. 23, 2021 Nov. 10, 2022 0.90%
TRAVEL+LEISURE inspires the world’s most curious and passionate travelers to travel more—and
travel better. They elevate their experience through content that serve them across their entire
journey, from dreaming to planning to booking to traveling. In the last year, 98% of the T+L audience
planned an average of 8 leisure trips and 5 weekend getaways.
EMAIL OFFER PARTNER COST VALUE
$500 $2,500
Amelia Island has secured (6) Travel+Leisure emails.
Partners can request to be included in these emails
equivalent to 25% share of voice messaging each. AUDIENCE DEMOGRAPHICS
A high-resolution image and 50-word description with
a link to a promotion, special event, or offer is required TOTAL SUBSCRIBERS
to participate. 33K
AVERAGE AGE
53
SPACE SPACE CLOSE CREATIVE DUE
AVERAGE HOUSEHOLD INCOME
AVAILABLE DATES DATES $135K
Jan. 2022 Nov. 23, 2021 Dec. 10, 2021 MALE / FEMALE SUBSCRIBERS
42% / 58%
March 2022 Nov. 23, 2021 Feb. 10, 2022
May 2022 Nov. 23, 2021 April, 10, 2022
EMAIL PERFORMANCE
July 2022 Nov. 23, 2021 June 10, 2022 AVG. OPEN RATE
Sept. 2022 Nov. 23, 2021 Aug. 10, 2022 15%
AVG. CTR
Nov. 2022 Nov. 23, 2021 Oct. 10, 2022 0.90%
DIGITAL CO-OP
Epsilon, formally Conversant, has become the leader in outcome-based marketing over the last 50
years. Epsilon's CORETRANSACT digital banner program identifies individuals that have spent money on
Amelia Island in the past 12 months (excluding residents) and then models their profile to find other
travelers that look, act, and spend like them to drive new and repeat visitation. This award-winning
technology is rooted in privacy by design and underpinned by powerful artificial intelligence.
PARTNER COST VALUE TARGET AUDIENCE
$1,000/quarter $2,000 LEISURE CONSUMERS
Lookalike Amelia Island Audience
TOTAL REACH
30 million
DIGITAL BANNER OFFER AVERAGE HOUSEHOLD INCOME
$125+
Partners have the opportunity to be included INTERESTS
in Epsilon's Amelia Island brand campaign. Beach, Culture, History, Shopping, Nature, Dining,
Partners can request to participate in 1 flight Golf, Outdoor Enthusiast, Entertainment
per quarter. Partner banners will receive 150K
impressions. All banner images must be high-
resolution and provided by the partner.
Banner sizes: 300x250, 160x600, 728x90. FLIGHTS SPACE CLOSE CREATIVE
AVAILABLE DATES DUE DATES
Jan. - March Nov. 23, 2021 Dec. 20, 2021
April - June Nov. 23, 2021 March 20, 2022
July - Sept. Nov. 23, 2021 June 20, 2022
Oct. - Dec. Nov. 23, 2021 Sept. 20, 2022
DIGITAL CO-OP
Travelzoo® provides its 30 million members exclusive offers. Over half of Travelzoo's engaged
audience books an average of 3-5 trips per year. Travelzoo's online sponsored gallery is a
collaborative, photo-driven listicle that puts the focus on your brand, increases awareness and
creates intent. The full story will be distributed through Travelzoo's e-mail database and social
media channels to reach both wide and targeted audiences.
PARTNER COST VALUE AUDIENCE DEMOGRAPHICS
$1,000/flight $2,000
TOTAL MEMBERS
30 million
SPONSORED GALLERY OFFER AVERAGE AGE RANGE
45-64
Partners may request to be included in 1 AVERAGE HOUSEHOLD INCOME
sponsored gallery per quarter to promote $100K+
an irresistible deal to travelers during a TOTAL WEBSITE VIEWS
need period for our destination. All creative 2 MILLION
materials must be high-resolution and
provided by the partner.
Specifications: 1 image, description of FLIGHTS SPACE CLOSE CREATIVE
special offer (up to 50 words) and a link to
partners website. AVAILABLE DATES DUE DATES
Jan. 10 - Feb 28 Nov. 23, 2021 Dec. 20, 2021
May 1 - June 30 Nov. 23, 2021 April 15, 2022
TripAdvisor® is the world's largest travel site and community with more than 50 million unique
monthly site viewers and over 60 million travel-related reviews. Increase your bookings and
visibility on a quarterly basis with a lower funnel, banner display advertisement. Advertise to an
audience of travelers who are already searching for places to stay on Amelia Island.
PARTNER COST VALUE TARGET AUDIENCE
$1,000/quarter $2,500 LEISURE CONSUMERS
Amelia Island Defined Audience
TOTAL REACH
30 million
DIGITAL BANNER OFFER AVERAGE HOUSEHOLD INCOME
$125K+
Partners may request 1 flight of banners per INTERESTS
quarter and receive up to 100K impressions Beach, Culture, History, Shopping, Nature, Dining,
on any Amelia Island regional pages. All Golf, Outdoor Enthusiast, Entertainment
banner images must be high-resolution and
provided by the partner.
Banner sizes: 300x250, 300x600, FLIGHTS SPACE CLOSE CREATIVE
728x90, 320x50 AVAILABLE DATES DUE DATES
Jan. - March Nov. 23, 2021 Dec. 15, 2021
April - June Nov. 23, 2021 March 15, 2022
Click to
July - Sept. Nov. 23, 2021 June 15, 2022
Submit!
Oct. - Dec. Nov. 23, 2021 Sept. 15, 2022
CONTENT CO-OP
Inclusive of more than 100K locations and over two million views daily, Threshold360 is the
leading provider of interactive 360° virtual tours. Threshold Virtual Tours™ allow visitors to step
inside and experience your location from anywhere in the world. Make it easier for visitors and
meeting planners to choose Amelia Island as their preferred vacation and events destination by
providing detailed virtual tours for each room type, conference space, restaurant, retail shop, etc.
This offer is guaranteed to increase website engagement and optimize Google search.
PARTNER COST VALUE
CONTENT MARKETING OFFER
$500 (per yr) $1,000
Partners will receive a 360* complete capture
of the business location, including all
common areas (and room types for lodging ADDED VALUE
partners). The tour will be available for partner
use and cross promoted on Amelia Island's The 360* virtual tour video will be
channels. All footage will be stitched and featured on the partners
uploaded to the partner's Google My Business AmeliaIsland.com business listing,
listing. Partners (and the AICVB) will have full on a virtual tour page and on the
ownership of the raw unstitched photography accessibility travel page.
and the auto-play video tour. Threshold360
offers a complimentary reshoot in the case of
any upcoming renovations.
CASE STUDIES
This can be a reoccurring annual membership TIME ON WEBSITE
opportunity. After the first year, partners that 61% Increase (Experience Kissimmee)
keep their membership in good standing will
PAGE VIEWS PER SESSION
continue to have access to the below
66% Increase (Experience Kissimmee)
features:
BOOKING CLICKS
- Map Builder: virtual tour with navigation
- Link for email, social media, and CVENT 16% (Visit Beaufort)
- Embed code access RFP SUBMISSIONS
291% Increase (Experience Kissimmee)
CONTENT CO-OP
Wander Media Company produces and distributes the only destination marketing television
channel in Northeast Florida and Southeast Georgia, airing in thousands of hotel rooms, visitor
centers, and airports throughout the region and reaching millions of viewers each year. By telling
captivating stories and featuring dynamic personalities, Wander orients travelers, refines their
options during their stay, and enhances Jacksonville, St. Augustine, Amelia Island, and the Golden
Isles of Georgia's reputations as premier travel destinations.
PARTNER COST VALUE DELIVERABLES
$2,500 $12,000
Video
Included in long form video and :30
teaser
CONTENT MARKETING OFFER Individual business :15 cuts
Pre & post production services
Amelia Island is offering a content video program organized Full licensing and trademark rights
by niche audiences to tell the destinations story. Partners to the completed video segment
for use on both paid and unpaid
can apply to be included in a variety of topics, see below.
media platforms, including web,
Wander Media will create a long form video featuring 3-6
digital, social media, and broadcast
businesses, a :30 teaser video featuring the same business, television
and :15 cuts for each partner. Distribution of the videos will Full licensing and trademark rights
include Wander Media's in-room destination marketing to library of color-corrected selects
television channel and Amelia Island's blog, email, organic for use in future video marketing
and paid social media. projects
Distribution
Wander Media
Three daily appearances on the
NICHE TOPICS in-room television system of
70+ hotels, resorts, visitor
Nature centers, and airports for twelve
Beach consecutive months
Family Travel Inclusion on Wander Media's
website, social media
Romance
promotions, and email
Golf & Sports marketing campaigns for
Spa & Wellness twelve consecutive months
Foodies Amelia Island
Arts & Culture Distribution throughout all
History channels: blog, email, organic
Celebrations and paid social media
Girls/Guys Getaways
AMELIA ISLAND SOCIAL MEDIA OPTIONAL ADD-ONS
Full-day drone videography ($1,500
@AMELIAISLANDFLORIDA @VISITAMELIAISLAND per participant)
Followers: 97K Followers: 23K Full-day still photographer with 30-40
Impressions: 48M Impressions: 5M touched-up photographs provided
($1,500 per participant)
Engagements: 1.5M Engagements: 79K
Click to
Submit!
For 60 years, Atlanta Magazine has served as the authority on Atlanta with impeccable writing backed
PRINT CO-OP
by solid reporting. Amelia Island tourism partners can trust that their messages are surrounded by
compelling content and reaching an affluent, well-educated readership.
PRINT AD OFFER ADDED VALUE AUDIENCE DEMOGRAPHICS
There is a 1/4 page, 1/2 page, and full page The Amelia Island MONTHLY AUDITED CIRCULATION
63K
size option available for each magazine issue destination will receive
TOTAL SINGLE-ISSUE READERSHIP
(February, March, May & October). Each an added value
366K
partner can request one ad size per issue. All advertorial written in AVERAGE NET WORTH
creative materials must be turned in by the an engaging editorial $1.7M
partner directly to the publisher rep no later style that will feature AVERAGE AGE
than the due date listed below. general destination 51
content and feature MALE / FEMALE SUBSCRIBERS
Contact: Whitney Dick 42% / 58%
each participating
Number: 404.617.2011 AVERAGE MONTHLY DIGITAL PAGEVIEWS
partner.
Email: wdick@atlantamagazine.com 872,176K
ISSUE SPACE CLOSE CREATIVE DUE AD SIZE PARTNER COST VALUE
AVAILABLE DATES DATES
Feb. 2022 Nov. 23, 2021 Dec. 10, 2021 1/4 Page $740.00 $1,480
March 2022 Nov. 23, 2021 Jan 10, 2022 1/2 Page $1,401.25 $2,802.50
May 2022 Nov. 23, 2021 March 10, 2022 Full Page $2,927.50 $5,855.00
Oct. 2022 Nov. 23, 2021 Aug. 10, 2022
Charleston Weddings is known for being the tastemakers of the weddings industry - to give national
trends a Charleston accent, to celebrate the best of the Lowcountry, and to lead wedding planners to
their dream team of wedding pros. Partners can enthusiastically and consistently showcase top
wedding industry products and brands to this highly engaged and targeted audience.
PRINT AD OFFER ADDED VALUE AUDIENCE DEMOGRAPHICS
There is a 1/2 page, 2/3, an island and a full page Each partner will TOTAL AVERAGE REACH PER ISSUE
size option available for each special section receive a Sky Box unit, 360K
inserted into each issue of Charleston Magazine equivalent to a digital AVG. COST OF WEDDINGS
(March, June & October). You can request one ad banner, on 50-150K +
size per issue. All creative materials must be CharlestonWeddingsMag.com
for (6) months DIGITAL ISSUE REACH
turned in by the partner directly to the publisher
in 2022. 35K
rep no later than the due date listed below.
This a $1,500 AVG. MONTHLY PAGE VIEWS
Contact: Denise Janove added value! 200K
Number: 843-991-9827
Email: denise@charlestonmag.com
ISSUE SPACE CLOSE CREATIVE DUE AD SIZE PARTNER COST VALUE
AVAILABLE DATES DATES
March 2022 Nov. 23, 2021 Jan. 10, 2021 1/2 Page $1,350 $2,700
June 2022 Nov. 23, 2021 April 10, 2022 Island $1,550 $3,100
Oct. 2022 Nov. 23, 2021 Aug. 10, 2022 2/3 Page $1,700 $3,400
Full Page $1,950 $3,900Charlotte magazine, founded in 1968, is the preeminent glossy magazine in the booming Charlotte
PRINT CO-OP
market. They are the area’s only monthly magazine with an audited, paid subscription and newsstand
base. Readers are looking for the best in life, and Charlotte delivers it to them each and every month.
PRINT AD OFFER ADDED VALUE AUDIENCE DEMOGRAPHICS
There is a 1/3 page, 1/2 page, and full page size
All partners that MONTHLY PRINT DISTRIBUTION
option available for each magazine issue 28K
sign up will also
(March, April, May, June & September). Each TOTAL SINGLE-ISSUE READERSHIP
be highlighted in
partner can request one ad size per issue. All 102K
an advertorial
creative materials must be turned in by the DIGITAL MONTHLY UNIQUES
section covering
partner directly to the publisher rep no later 185K
travel, hotels and
than the due date listed below. E-NEWSLETTER SUBSCRIBERS
wedding venues in
55K
an editorial format.
Contact: Allison Hollins SOCIAL MEDIA FOLLOWERS
Number: 602-690-1587 201K (FACEBOOK, INSTAGRAM, TWITTER)
Email: allison.hollins@morris.com
ISSUE SPACE CLOSE CREATIVE DUE AD SIZE PARTNER COST VALUE
AVAILABLE DATES DATES
March 2022 Nov. 23, 2021 Jan. 15, 2021 1/3 Page $660 $1,320
April 2022 Nov. 23, 2021 Feb 15, 2022 1/2 Page $900 $1,800
May 2022 Nov. 23, 2021 March 10, 2022 Full Page $1,410 $2,820
June 2022 Nov. 23, 2021 April 15, 2022
Sept. 2022 Nov. 23, 2021 July 15, 2022
For more than 40 years Food & Wine has defined the American epicurean experience. With the
confidence of undisputed authority among consumers and the culinary trade, F&W inspires and
empower the wine and food obsessed community to discover, create and devour the best in food,
drink and travel—every day, at every point of access.
PRINT AD OFFER SPECIFICATIONS AUDIENCE DEMOGRAPHICS
The Amelia Island brand has secured a full Property picture, logo, MONTHLY AUDITED CIRCULATION
page spread in the Food & Wine Escapes address, phone
Travel Issue set to publish in May 2022. numbers, URL and 25 515K
Partners can request to participate in this offer words of copy. All AVERAGE HOUSEHOLD INCOME
by owning a 1/4 page messaging block, images must be
equivalent to 25% share of voice. All creative provided in 300 DPI, 121K
materials must be turned in by the partner CMYK, TIF, EPS, or JPG AVERAGE AGE
directly to the SMI rep no later than the due files. All logos in EPS
Vector File. Copy should 47
date listed below.
be submitted in a word MALE / FEMALE SUBSCRIBERS
Contact: Sherene Irani document.
38% / 62%
Number: 954-874-9054
Email: sirani@starmark.com
ISSUE SPACE CLOSE CREATIVE DUE
AD SIZE PARTNER COST VALUE
AVAILABLE DATES DATES
Click to
May 2022 Nov. 23, 2021 Feb. 15, 2022 1/4 Page $2,500 $35,000 Submit!PRINT CO-OP
Flamingo is Florida’s only statewide lifestyle magazine covering people, travel, outdoor pursuits,
food, conservation, culture and style across the state. Flamingo is the authority on living an authentic
Florida lifestyle from Pensacola to Key West and all points in between. Flamingo concentrates its'
readership in southeast markets including FL, GA, SC, NC, TN, & AL and offers an engaged audience
within the perfect drive distance to Amelia Island.
PRINT AD OFFER AUDIENCE DEMOGRAPHICS
There are 1/2 page and full page size options
MONTHLY AUDITED CIRCULATION
available for each magazine issue (May: "Icons" &
October: "Explore"). Each partner can request one 20K
ad size per issue. All creative materials must be AVERAGE AGE
turned in by the partner directly to the publisher 35-65
rep no later than the due date listed below. AVERAGE HOUSEHOLD INCOME
$200K
Contact: Jamie Rich
Number: 904-402-2314 MALE / FEMALE SUBSCRIBERS
Email: jamie@flamingomag.com 40% / 60%
ISSUE SPACE CLOSE CREATIVE DUE AD SIZE PARTNER COST VALUE
AVAILABLE DATES DATES
May 2022 Nov. 23, 2021 March 31, 2021 1/2 Page $1,000 $2,000
Oct. 2022 Nov. 23, 2021 Aug. 31, 2022 Full Page $2,000 $4,000
Since 1973, Texas Monthly has been the indispensable authority on being Texan, reaching millions each
month across print, digital, and live events. Audiences in Texas and beyond trust the magazine for coverage
and perspective that only Texas Monthly can provide. The Amelia Island co-op sections of each magazine
will showcase Florida attractions and engage the attention of more than 2.5 million Texas Monthly readers.
PRINT AD OFFER ADDED VALUE AUDIENCE DEMOGRAPHICS
There are 1/3 page, 1/2 page and full page size Partner will receive MONTHLY AUDITED CIRCULATION
options available for each magazine issue inclusion in 2.5M
(March & September). Each partner can request February, March, AVERAGE AGE
one ad size per issue. A description of business May and September 35-65
of up to 200 words is required. All creative 2022 Traveling MALE / FEMALE SUBSCRIBERS
materials must be turned in by the partner Texan Trip Planner 53% / 47%
directly to the publisher rep no later than the e-newsletters sent TOTAL VACATION SPEND
due date listed below. to over 37,000
2.1B on Domestic Trips
subscribers
Contact: Whitney Dick
Number: 404-617-2011
Email: wdick@texasmonthly.com
ISSUE SPACE CLOSE CREATIVE DUE AD SIZE PARTNER COST VALUE
AVAILABLE DATES DATES
March 2022 Nov. 23, 2021 Jan. 21, 2021 1/3 Page $2,469 $4,938
Sept. 2022 Nov. 23, 2021 July 22, 2022 1/2 Page $4,242 $8,484
Full Page $6,167 $12,335PRINT CO-OP
TRAVEL+LEISURE inspires the world’s most curious and passionate travelers to travel more—and
travel better. T+L elevates their experience through content that serve them across their entire journey,
from dreaming to planning to booking to traveling. In the last year, 98% of T+L audience planned an
average of 8 leisure trips and 5 weekend getaways.
PRINT AD OFFER SPECIFICATIONS AUDIENCE DEMOGRAPHICS
The Amelia Island brand has secured a full Property picture, logo, MONTHLY AUDITED CIRCULATION
page spread in the Travel+Leisure Wellness address, phone
Issue set to publish in March 2022. Partners can numbers, URL and 25 550K
request to participate in this offer by owning a words of copy. All AVERAGE HOUSEHOLD INCOME
1/4 page messaging block, equivalent to 25% images must be
share of voice. All creative materials must be provided in 300 DPI, 135K
turned in by the partner directly to the SMI rep CMYK, TIF, EPS, or JPG AVERAGE AGE
no later than the due date listed below. files. All logos in EPS
Vector File. Copy should 53
Contact: Sherene Irani be submitted in a word MALE / FEMALE SUBSCRIBERS
Number: 954-874-9054 document.
42% / 58%
Email: sirani@starmark.com
VALUE
SPACE SPACE CLOSE CREATIVE DUE
AD SIZE PARTNER COST VALUE
AVAILABLE DATES DATES
March 2022 Nov. 23, 2021 Jan. 3, 2022 1/4 Page $2,500 $35,000
Washingtonian magazine readers have always had a zest for travel. As we learn how to navigate this new
normal, these readers are in search of a change of scenery, a place to work remotely, or a warm spot to
spend outdoors with family. Amelia Island is the perfect sunshine state destination—being either a short
flight or a reasonable road trip away from the Washington region.
PRINT AD OFFER AUDIENCE DEMOGRAPHICS
There are 1/2 page and full page size options PAID AUDITED CIRCULATION
available for each magazine issue (February, MONTHLY AUDITED 105KCIRCULATION
March & October). Each partner can request 550K
TOTAL READERSHIP
one ad size per issue. All creative materials AVERAGE HOUSEHOLD
418K INCOME
must be turned in by the partner directly to the 135K
AVG. HOUSEHOLD INCOME
publisher rep no later than the due date listed AVERAGE AGE
$338K
below. 53 TRAVELERS
DOMESTIC
MALE / FEMALE97% SUBSCRIBERS
Contact: Whitney Dick 42% /TRIPS
58% PER READER
AVG. DOMESTIC
Number: 404-617-2011
5.5
Email: wdick@texasmonthly.com
ISSUE SPACE CLOSE CREATIVE DUE AD SIZE PARTNER COST VALUE
AVAILABLE DATES DATES
Feb. 2022 Nov. 23, 2021 Dec. 20, 2021 1/2 Page $3,250 $6,500
Full Page $1,625 $2,350
Click to
March 2022 Nov. 23, 2021 Jan. 20, 2022 Submit!
Oct. 2022 Nov. 23, 2021 Aug. 20, 2022CERTIFICATION
Audubon International
Green Lodging Program
The Green Lodging Program is a voluntary, non-regulatory
effort by Audubon International that encourages the lodging
industry to:
Conserve water and energy
Minimize waste generation and increase recycling
Improve indoor air quality
Implement environmentally friendly purchasing and
pollution prevention strategies
Goal: To have all traditional lodging on Amelia Island become
Green Lodging Certified.
PARTNER COST VALUE RANGE DESIGNATION PROCESS
Conduct: A property
FREE $250-750
assessment
Implement: Environmental
practices in five areas of
PROGRAM BENEFITS
operations.
The Amelia Island Convention & Visitors Bureau
Complete: The designation
will cover the costs for lodging partners to apply
application!
and receive the Audubon International Green
Lodging Certification, valid for three years.
Make Money: Easy identification as a ‘green REQUEST PARTICIPATION
facility’ for millions of ‘green’ travelers.
Save Money: Structure, information, tools, and Click here to
advice to reduce operating costs. confirm your interest
in this program!!
Verification: Third-party, credible verification by a
non-profit environmental group.To better serve your marketing strategy, below is a list of annual events that may impact
CALENDAR OF EVENTS
tourism businesses. The AICVB manages the most up-to-date event calendar for
partners found on AmeliaislandTDC.com.
HOLIDAYS, FESTIVALS & EVENTS
October 2021 March 2022
Sounds on Centre (1st) Spring break season begins (6th)
Conner's A-Maize-ing Acres Fall Event (1st-31st) Amelia Island Concours d'Elegance &
Amelia Island Jazz Festival (3rd-6th) Concours Week events (3rd-6th)
Northeast Florida Fair (14th-24th) St. Patrick's Day (17th)
Zooma Race (Cancelled this year)
8 Flags Car Show (16th) April 2022
Run the Runway (16th) Ramadan (2nd)
FL/GA Game (30th) Conner's A-Maize-ing Acres Easter
Halloween (31st) Eggstravaganza (9th-17th)
Spring break season ends (10th)
November 2021 Good Friday (15th)
Day of the Dead (1st) Earth Day (22nd)
Right Whale Festival (6th-7th) Shrimp Festival (29th-1st)
Veterans Day (11th)
Pétanque Amelia Island Open (12th-14th) May 2022
The Ritz-Carlton Christmas Tree Lighting (24th) Conner's A-Maize-ing Acres Sunflower
Thanksgiving (25th) Family Farm Days (1st-31st)
Black Friday Downtown Pajama Party (26th) Cinco de Mayo (5th)
Omni Resort Christmas Tree Lighting (26th) Mother's Day (8th)
City of Fernandina Beach Christmas Tree Lighting Wild Amelia (20th-22nd)
Ceremony (27th) Memorial Day (30th)
Hanukkah (28th)
June 2022
December 2021 Summer break season begins (1st)
Wynton Marsalis Amelia Island Chamber Music Sounds on Centre (3rd)
Festival (3rd) Flag Day (14th)
Amelia Island Museum of History Holiday Home Father's Day (19th)
Tour (3rd-4th)
Dickens on Centre Dining Week (3rd-12th) July 2022
Lighted Christmas Parade (4th)
Magazine Issues Sounds on Centre (1st)
Reindeer Run Half Marathon & 5K (5th) Independence Day (4th)
Available
Dickens on Centre Festival (9th-12th)
Christmas (24th) August 2022
Kwanzaa (26th) Sounds on Centre (5th)
Light Up Amelia Shrimp Drop (31st) Summer break season ends (15th)
TaxSlayer Gator Bowl (31st)
New Years Eve (31st) September 2022
Sounds on Centre (2nd)
January 2022 Labor Day (5th)
Amelia Island Chamber Music Festival Amelia Island Dance Festival (9th-11th)
(Season: Jan.-Apr.) Endless Watermelon Ride (TBD)
Martin Luther King Jr. Day (17th) Island Hop Beer Festival (TBD)
Amelia Island Restaurant Week (21st-30th) Cars & Cannons (TBD)
February 2022
Valentine's Day (14th)
Amelia Island Book Festival (18th-19th)
Amelia Island Film Festival (24th-28th)PROMOTIONAL PARTICIPATION
SEASONAL AND EVENT OFFERS F21 PROGRAM STATS
A great way to attract loyal and new visitors to Amelia Island is
to offer special promotions, room packages, or enhanced LANDING PAGE VIEWS
experiences. Building a special package around a holiday, 14,438
festival, local event, or even the season makes for a great # OF SPECIAL OFFERS
engaging call to action. 26
Being proactive in launching special offers in advance provides
the inspiration to potential travelers considering Amelia Island
as their vacation destination. Therefore, all special offer PARTNER COST VALUE
materials are asked to be turned in 90 days in advance of the
event, festival, or holiday. FREE $1,000
Review the event calendar and plan your special offers ahead
of time before the time runs out. Plan out the entire year if your
are feeling ambitious!! REQUEST PARTICIPATION
PROMOTIONAL OFFER
Click to submit this form
Submit your special offers for holidays, festivals, any time of year to share
events, and seasons for FREE. These specials will a special offer or
be compiled in a number of ways including social promotion!
media, blogs, emails, and website, etc.
The submission form allows you to select the
events you would like your special to be valid for.
AMELIAISLAND.COM EVENT CALENDAR
The event calendar on AmeliaIsland.com is the most
PROGRAM STATS
comprehensive on the island. All events that have a goal EVENT CALENDAR VIEWS
of driving overnight visitation can be submitted to be 113,883
added to the calendar. EVENTS & FESTIVALS PAGE VIEWS
Remember, whether your event is untapping a special 8,520
brew or a multiday agenda, this information should be
available to our visitors and aspirational customers
because they might partake in the events available to
PARTNER COST VALUE
them while they're visiting!
FREE $500
REQUEST PARTICIPATION
PROMOTIONAL OFFER
Click to submit this form
Check event eligibility by submitting event details any time of year to list an
for FREE at www.AmeliaIsland.com/Calendar. event on the calendar!PROMOTIONAL PARTICIPATION
VALUE CARD
Nearly 700,000 overnight guests per year are 2021 PROGRAM STATS
offered the Value Card upon check-in of PARTICIPANTS
commercial lodging. The Value Card is full of Restaurants: 6 | Activities: 23 | Shops 24
LANDING PAGE VIEWS
valuable offerings from over 50 partnering
3,214
businesses. The discounts are only valid to # OF CARDS DISTRIBUTED
overnight guests by having the Value Card provided 54,577
and signed by the lodging establishments upon
check-in. The Value Card drives consumers to local PARTNER COST EST. VALUE
businesses after they arrive in market and provides FREE $250
an unexpected experience for our valued visitors.
REQUEST PARTICIPATION
PROMOTIONAL OFFER
Partners can request to offer a year-round CLICK TO
discount. Check out the current deals online at SUBMIT FORM
AmeliaIsland.com/Special-Offers/Value-Card
DUE BY
to start ideating about what offer you would like 12/1/21
to include in the Value Card this year and submit
the form to be included!
SEASIDE SALUTE: MILITARY DISCOUNTS
PROGRAM STATS
A special thanks to our friends in uniform,
Seaside Salute deals are available PARTICIPANTS
especially for U.S. military personnel. All Restaurants: 2 | Activities: 5
Lodging: 9 | Shops 4
types of discounts are accepted for this
special offer including accommodations, LANDING PAGE VIEWS
269
dining, activities and retail. It is simple to
participate: just scan the code and send
us offer details any time of year! PARTNER COST EST. VALUE
FREE $100
REQUEST PARTICIPATION
PROMOTIONAL OFFER
Partners can request to be listed for a full year.
Click to submit this form
Check out the current deals online at to participate in
AmeliaIsland.com/Plan/Special-Offers/Seaside-Salute Seaside Salute,
to start ideating about what offer you would like to military discounts!
include in the Seaside Salute program this year.BUSINESS LISTING
AMELIAISLAND.COM BUSINESS LISTING PROMOTIONAL OFFER
AmeliaIsland.com receives over 2.4 million page views List your business for FREE on
per year. Potential visitors begin planning their trip to AmeliaIsland.com. Make updates
regularly by resubmitting new details
our destination by researching the business listings that throughout the year. Submit your
are available on AmeliaIsland.com. Visitors also business description, photos, videos,
continue to reference details on our trusted website offerings, links to your website and
social media pages.
while they are in market. Therefore, it is important that
your business is listed and accurately provides the most
up-to-date information for our visitors at all times. PROGRAM STATS
BUSINESS LISTING PAGE VIEWS
For additional exposure, we encourage you to also Accommodations: 506,487
submit and update your business listing Activities: 234,855
Shops: 43,364
on VISITFLORIDA.org/join.
Restaurants: 228,479
# OF VISITOR GUIDES DISTRIBUTED
44,405
VISITOR GUIDE
PARTNER COST VALUE
The AICVB team will be updating the Visitor Guide set
FREE $2,000
to launch in 2022. Part of this revamp of the award-
winning, augmented reality reference guide may direct
viewers to AmeliaIsland.com to view the most up-to- UPDATE LISTING
date business listing details. Set a quarterly calendar
reminder with a link to your page on AmeliaIsland.com
to start a routine spot check of your business listing! Click to submit this
form to inform us of
any updates!
Magazine Issues ALL AICVB PRODUCED COLLATERAL
Available
Visitor Guide
Historic Walking Tour
Augmented Reality Map
Bike Map
Leave No Trace
Artrageous Artwalk
Rainy Day Activities List
Kids Bucket List
Rental Services List
To schedule a FREE delivery of these COMPLIMENTARY
materials, contact the Nassau County Chamber of
Commerce at 904-261-3248PARTNER RESOURCES
ADDITIONAL PARTNER RESOURCES
Partners are encouraged to take full advantage of the wealth of
information, opportunities and resources the AICVB provides.
Host our Guests - Host travel writers and influencers from all over the world.
Share Your News - We can help spread your messages, if we know your news. Email details
on special offers, big announcements, new programs, and events to britney@hayworthpr.com.
Be Social - We’re always in need of content! Share stories, photos, and news with our team
for a chance to be featured on our social media channels and the Amelia Island Blog. Use
Amelia Island hashtags to reach travelers and influencers around the globe: #AmeliaIsland
#LoveAmelia.
Point Back - Point to any page on AmeliaIsland.com from your website to give your potential
visitors ideas of things to do and places to go.
Stock Up - Provide your guests with destination collateral for free! Just let us know what you
need, and we’ll deliver a stock of our collateral materials for your use including: Visitor Guides,
Value Cards, Historic District Walking Tour booklet, Artrageous Artwalk brochures,
Augmented Reality Experience Map, Bike Map, Leave No Trace information, and more.
Utilize Free Resources - AmeliaIslandTDC.com offers our research, marketing plans, and
resources such as free photos and video galleries for your use. Find our free photo library at
bit.ly/AmeliaIslandContentLibrary or upload your own assets to bit.ly/AmeliaIslandCollector.
Attend Meetings & Webinars - Get informed on marketing initiatives, tourism programs and
industry best practices.
Be on Display - Display your collateral materials at the spectacular Amelia Island Welcome
Center, open seven days a week, 364 days a year.
Book Business - Connect with meeting planners by responding to RFPs.
Walk Down the Aisle - Get lead lists of brides and grooms interested in Amelia Island
weddings.
Stay Connected - Read our AICVB partner newsletters for industry news, upcoming events,
destination performance and industry opportunities.EARNED MEDIA
HOST INFLUENCERS & CONTENT CREATORS
Hayworth PR helps shape and maintain Amelia
Island’s image through strategic media and influencer
relations. One way to get involved and “earn” media
coverage for your business and the destination is to
host an influencer or writer.
Hayworth PR carefully vets writers and influencers
before inviting them to Amelia Island, and before
contacting potential host partners. Most have a
contract and are required to utilize our tracking
platform to verify results.
WHAT HOSTING CAN LOOK LIKE:
Britney Guertin
• Providing a complimentary stay,
Hayworth PR
meal or activity 386-677-7000 ext. 4
• Offering a media rate for discounted britney@hayworthpr.com
accommodations, dining or activities
• Providing tickets or gift certificates for the
“ticket bank”
2021 PR EFFORTS
WHAT HAYWORTH PR PROVIDES:
• Full vetting of writers/influencers in advance Amelia Island's PR initiatives
• Pre-arrival communication with partners in FY21 resulted in 342 media
• Detailed trip itinerary for influencer mentions, earning of 1.4
• Post-trip summary report
billion media impressions
• Ongoing follow-up for continued coverage
HOW TO PARTICIPATE
Lodging, Dining, Activities, and Retail can all be involved in hosting!
Send exciting news and stories
Let us know if you are open to hosting
Respond to email requests quickly to secure hosting influencers
Email britney@hayworthpr.comAMELIA ISLAND CONVENTION & VISITORS BUREAU
Since its inception, the AICVB has driven tourism initiatives to produce record-breaking
economic performance year after year, while supporting events and activities that add to
the experiences available to residents and visitors.
In implementing the programs of the AITDC, the AICVB works to maximize the positive
impact of a sustainable tourism industry for the citizens of Amelia Island. By inspiring
travelers to “Come Make Memories” and share their experiences, the AICVB stimulates
visitation to Amelia Island and its many attractions and special events.
Gil Langley Amy Boek
President & CEO Chief Marketing Officer
glangley@ameliaisland.com aboek@ameliaisland.com
Karen Hadley Marilou Welling Maurie Dugger
Director of Strategic Initiatives Director of Interactive Engagement Director of Program Development
khadley@ameliaisland.com mwelling@ameliaisland.com mdugger@ameliaisland.com
Nate Aron Jana Williams
Business & Partner Relations Manager Executive Assistant
naron@ameliaisland.com jwilliams@ameliaisland.com
Send visitors to the Amelia Island Welcome Center in historic downtown
Fernandina Beach to get the most out of their stay. Let the experienced
and friendly staff provide guests with up-to-date information on
attractions, events, dining, and everything "Amelia".
102 Centre Street, Amelia Island, FL 32034 | 904.277.0717
Deb Nordstrom
Visitor Services Manager
dnordstrom@ameliaisland.com
The Welcome Center is open 364
days a year from 10a to 4p daily.AmeliaIsland.com | AmeliaIslandTDC.com | AmeliaIslandCVB.com
AICVB OFFICE
2398 Sadler Road, Suite 200, Amelia Island, FL 32034 | 904.277.4369
WELCOME CENTER
102 Centre Street, Amelia Island, FL 32034 | 904.277.0717
Facebook Instagram Twitter
/AmeliaIslandFlorida /VisitAmeliaIsland /Go2AmeliaIsland
LinkedIn YouTube Pinterest
/company/VisitAmeliaIsland /VisitAmeliaIsland /VisitAmeliaIsland
#AmeliaIsland #LoveAmeliaYou can also read
