2022 MEDIA KIT - THE PREMIER ONLINE MAGAZINE FOR VINTAGE CAR ENTHUSISTS - ONLINE ADVERTISING OPPORTUNITIES - Vintage Racecar
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THE PREMIER ONLINE MAGAZINE FOR VINTAGE CAR ENTHUSISTS
ONLINE ADVERTISING OPPORTUNITIES
2022 MEDIA KIT
a f f l u e n t e n t h u s i a s t s . . . e n g a g e d
12,000+ FOLLOWERS
16,000 USERS PER MONTH
t
FACEBOOK
WEBSITE t
t t TWITTER
4,000+ SUBSCRIBERS DEDICATED CHANNEL
38,000+ page views
per month
—————
4.0 minutes
per page average
—————
4 pages
per session average
E-NEWSLETTER YOU TUBE —————
9% bounce rate
A MULTI-PLATFORM SYSTEM THAT MAXIMIZES AUDIENCE ENGAGEMENT
Our integrated approach involves our WEBSITE and SOCIAL MEDIA
outlets. Each platform drives traffic to the other, increasing audience
engagement and maximizing advertiser exposure.
THE BEST WAY TO REACH VINTAGE ROAD & RACECAR ENTHUSIASTS
a f f l u e n t e n t h u s i a s t s . . . e n g a g e d
WEBSITE • SOCIaL MEDIa
The Best of Both Affluent Worlds
Vintage Road & Racecar appeals to the world’s most
active, affluent and influential collectors and enthusi-
AUDIENCE SNAPSHOT
asts. Our readers own significant collections, attend n Average net worth in excess of $2,200,000
countless events each year and are the most desirable
customers in the marketplace. At last there is a web- 15% of our readers have a net worth of $4 Million
site that speaks directly to the passions of these read- to $10 Million-plus
ers – whether on the concours field, auction floor,
behind the wheel at an historic rally or on the track. n Average annual household income $205,000
Our website is unique, authoritative and the only site
that reaches this exclusive audience. 10% of our readers have an average annual
household income in excess of $500,000
n The average reader
owns 6 vintage and classic cars and three
modern, luxury or exotic automobiles
n The majority of our readers
indicate they will attend at least one
auction or concours in the coming year
THE BEST WAY TO REACH VINTAGE ROAD & RACECAR ENTHUSIASTS
AUDIENCE DEMOGRAPHICS
A U TO M OT I V E - R E L AT E D
C A R OW N E R S H I P G A R AG E S PAC ES EVENT PARTICI PATION
Our average reader owns COLLECTOR CARS OWNED Our average reader has n 54% plan to attend a
9 automobiles: n 44% European Sports/GT storage facilities/garage collector car auction
• 3 collector cars n 24% American space for 9 vehicles at
• 3 historic racecars Sports/GT/Muscle car several different locations. n 54% exhibit their cars at
• 3 street/family cars n 17% Classic/Touring concours & classic car
n 12% Prewar n 95% have, on average, shows
n 51% maintain one or a 4-car garage at their
more collector car FAMILY CARS 0WNED primary residence n 17% participate in touring
insurance policies n 28.6% Luxury/High rallies
Performance Sedan n 28% have, on average, a
n 40% plan to buy a new n 25.2% SUV 5-car garage at a
race or collector car in the n 22.3% Sports Car secondary residence
coming year n 19.4% Pickup/Van
n 4.4% Exotic Car n 31% have, on average, an
11-car storage facility
elsewhere.
THE BEST WAY TO REACH VINTAGE ROAD & RACECAR ENTHUSIASTS
AUDIENCE DEMOGRAPHICS
P E R S O N A L I N F O R M AT I O N & L I F E S T Y L E
PERSONAL INCOME TRAVEL COLLECTIONS
n Age: n Average Household is n 30% travel more than 21 n 15.5% collect fine watches
35–45: 13% over $205,000 days per year on business n 13.8% collect motorcycles
46–55: 31% • 60% have an income of n 45% travel more than 21 n 56% collect motor books
56–65: 43% $100,000–$500,000/yr days per year for pleasure n 43% collect scale models
n 84% are married • 10% have an income in n 45% purchase more n 31% collect automotive art
n 49% have post-graduate excess of $500,000/yr than 21 days per year of n 20.4% collect fine art
or professional degrees hotel accommodations n 15.8% collect antiques
n 80% are business owners n Average net worth
or professionals exceeds $2 million
n 87% are decision makers • 45% have net worth
for the purchasing of $1–$4 million AVERAGE HOUSEHOLD INCOME
goods and services at • 15% have net worth
their place of business
n 36% own two or more
$4–$10 million+ $205,000
homes AVERAGE NET WORTH
n 91% maintain investment
accounts
$2,200,000
45% HAVE NET WORTH OF
$1-4 Million
THE BEST WAY TO REACH VINTAGE ROAD & RACECAR ENTHUSIASTS
a f f l u e n t e n t h u s i a s t s . . . e n g a g e d
BUNDLED MULTIMEDIA PACKAGES
Website Wide Banner ad (1/month) $450
Package
PLATINUM
Email Dedicated email blast (1 email) $500
Newsletter Wide Banner ad (4 newsletters) $400 You Save
$1,100
}
PLATINUM
Newsletter Featured Product (1 newsletter) $400
Facebook Dedicated post (1/month)
$300 $950/month
Twitter Dedicated post (1/month)
Website Wide Banner ad (1/month) $450
Package
GOLD
Newsletter Wide Banner ad (4 newsletters) $500
}
Newsletter Featured Product (1 inclusion/link) $400
You Save
Facebook Dedicated post (1/month) $900
GOLD
$300
Twitter Dedicated post (1/month)
$750/month
Website Tower Banner ad (1/month) $300
}
Package
SILVER
Newsletter Tower Banner ad (4 newsletters) $300
Facebook Dedicated post (1/month)
You Save
$500
$300
Twitter Dedicated post (1/month)
SILVER
hhh SAVE UP TO 55% hhh
$400/month
with Bundled Packages!*
(*Based on Platinum Package comparison with same ads purchased separately)
REACH THE MOST VINTAGE ROAD & RACECAR OWNERS AND ENTHUSIASTS
WITH OUR MULTI-MEDIA PACKAGES INCLUDING: ONLINE, E-MAIL AND SOCIAL MEDIA!
WEBSITE • SOCIAL MEDIA
ADVERTISING RATES
& SPECIFICATIONS
WEBSITE W E E K LY E - N E W S L E T T E R
PREMIUM
TOPPER
WIDE BANNER
TOWER
TOWER
WIDE BANNER
SMALL
BLOCK
Website • Social Media
WIDE
TOWER
RECTANGLE RECTANGLE
FOOTER ADVERTISEMENT SIZE (pixels) FEE
n RECTANGLE 720 x 300 $500
ADVERTISEMENT SIZE (pixels) FEE n WIDE BANNER 720 x 92 $400
n PREMIUM TOPPER
The e-Newsletter is free to all who sign up, and is
359 x 153 $500
n TOWER 155 x 600 $300 sent out weekly.
n RECTANGLE 720 x 300 $450 Ad requirements: JPG format, RGB, 72 DPI.
n WIDE BANNER 720 x 92 $450 Fee represents 4 weekly insertions.
n WIDE TOWER 324 x 600 $400
n FOOTER 359 x 153 $200 VI DEO
n SMALL BLOCK 324 x 216 $100 10-second video lead: $500.
Ad requirements: JPG format, RGB, 72 DPI. Sponsor name on You Tube page banner:
Fee represents 30-day period.
$200/mo.
SOCIAL M EDIA
We offer 2 posts per month for $300
B R O A D C A S T E M A I L C A M PA I G N
• Facebook $500/broadcast email (4,000 recipients)
• Twitter (subject to publisher approval of materials/content.)
Specifications, Terms & Additional Services
Submission Form at
All artwork should be in digital format. Most digital formats can be supported; including
PDF, EPS, JPG and TIF. Fees may be necessary for production or modification of artwork
which does not conform to these specifications. Artwork should be submitted by e-mail to:
editor@vintageracecar.com, or through our FTP site:
Host: vintageracecar.com, User: vrjftp@vintageracecar.com, Password: parabolica
PUBLISHER CANCELLATION POLICY
All advertisements are subject to acceptance by Changes or cancellations must be made on or
publisher. All advertisements are accepted and before the space reservation deadline for avail-
published on the representation that agency and able issue. Unless otherwise scheduled, contract-
advertiser are authorized to publish the entire ed advertisers who wish to submit new materi-
contents and subject matter thereof. The adver- als must do so by the materials deadline or ad
tiser and agency will indemnify and hold the will run as published in previous issue. Short rate
publisher harmless from and against any loss or will be charged for all incomplete contracts.
expense arising out of publication of such adver-
tisements, including, without limitation, those
resulting from claims or suits for libel, violation TERMS
of right of privacy, plagiarism, or copyright Net 30 days upon billing (10% per month late
infringement. Publisher shall not be subjected to fee for all outstanding balances). Credit must be
any liability whatsoever for failure to publish or approved before credit terms are applicable. For
circulate all or any issue or issues because of first-time advertisers, a full payment is required
strikes, work stoppages, accidents, fires, acts of and is due by the materials deadline.
God, or any other circumstances outside the
control of the publisher. If for any reason an CUSTOM PUBLICATIONS
acceptable advertisement is not run, the liability The staff of Parabolica Publishing and Vintage
of the publisher is limited to running it in the Road & Racecar have great depth of experience
next available issue. Publisher is not responsible in the contract publishing of special-purpose
for errors in key numbers or other type set by magazines, event programs, newsletters,
the publisher. When changed copy is not brochures, sales catalogs and promotional
received by the closing date, copy run in previ- materials. Customized publishing programs can
ous issue will be inserted. The forwarding of an be created to suit any need and budget.
order is construed as an acceptance of all the
rates and conditions under which advertising is AD CREATION
at the time sold. Publisher reserves the right to Parabolica Publishing has complete in-house
hold advertiser and/or its advertising agency creative graphic design capabilities to produce
jointly and severally liable for such monies as are effective advertising programs at a very competi-
due and payable to the publisher, including all tive price. Please call in advance of desired
costs and attorney fees to recover such monies. material deadline to make design and creative
Publisher reserves the right to change rates and arrangements.
specifications at any time.
The International Source for the History, Collection and Competition
of Vintage Racecars and Roadcars
Main Office (USA)
PO Box 2351
Cypress, CA, 90630 USA
(714) 699-1881
editor@vintageracecar.com
South Pacific Office
116 Warks Hill Rd.
Kurrajong Heights, NSW 2758, Australia
Office: 011 61 2 4567 7380 • Mobile: 011 62 417 673 065
pquinn@vintageracecar.com
Parabolica Publishing, LLC
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