2022 Media Kit Strategic Partnerships Education Industry Awareness - Brand Chain
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2022 Media Kit Strategic Partnerships • Education • Industry Awareness
Brand Chain is the essential community for the brand
solutions supply chain. We serve the distributors who
recommend, source and execute brand solutions for their
clients and the suppliers who partner with them to deliver
at the highest level. Brand Chain provides the supply-
Our Mission
chain relationships, education, resources and tools to
fuel the growth and enable the long-term success of our
member companies.
Together, we will lead the future of
cross-channel brand solutions.
MAGAZINE DIRECTORY DIGITAL CALENDAR SPONSORSHIPS SPECIFICATIONS RATES
PS Magazine
For more than 50 years, PS Magazine has provided Brand
Chain members with forward-thinking perspectives from PS Magazine is a
industry experts on topics such as sales and marketing,
technology, business management, innovation and more.
top-tier publication
It is delivered to more than 6,000 engaged readers, 8 times with a highly
each year, working in the markets you’re aiming to reach.
As the most respected voice for the industry, the magazine qualified audience.
has long been the go-to resource for industry trends and
insightful perspectives directly from Brand Chain members.
Brand Chain will continue to deliver online content in 2022,
including stories and infographics on PostScript
(postscript.brandchaincommunity.org), Brand Chain’s
online content hub. Brand Chain will deliver eight printed
issues of PS Magazine this year, with a refreshed focus on
themes and a new approach to our Top Distributors and
Top Trade Printers issues — now Top Innovators and Top
Partners — bringing our readers real-world success stories
and cutting-edge techniques to learn from.
Our magazine has a long history of award-winning writing
and design. It has captured more than 50 national and
regional awards, including a 2021 Gold TABPI Award for
our COVID-19 coverage, and ones from the National
Press Club, Folio and the American Society of Business
Publication Editors (ASBPE).
Contact Us Today: Emily Marxer • 312-673-5502 • emarxer@brandchaincommunity.org or Michael Sanders • msanders@brandchaincommunity.org 3
MAGAZINE DIRECTORY DIGITAL CALENDAR SPONSORSHIPS SPECIFICATIONS RATES
PS Magazine – 2022 Editorial Calendar
Jan/Feb March April May/June July/Aug September October Nov/Dec
State of the Data Management Brand Tips and The Decision
Tech Showcase Top Innovators Top Partners PEAK Awards
Industry and Cybersecurity Tools Makers Playbook
Ad Reserveration Ad Reserveration Ad Reserveration Ad Reserveration Ad Reserveration Ad Reserveration Ad Reserveration Ad Reserveration
Deadline Deadline Deadline Deadline Deadline Deadline Deadline Deadline
12/28/21 1/10/22 2/7/22 4/11/22 6/2/21 7/11/22 8/5/22 9/26/22
Artwork Deadline Artwork Deadline Artwork Deadline Artwork Deadline Artwork Deadline Artwork Deadline Artwork Deadline Artwork Deadline
1/4/21 1/18/22 2/14/22 4/18/22 6/9/22 7/18/22 8/12/22 10/3/22
Ad materials CANNOT be accepted after the deadline.
Customize Your Message With Our Help Here’s a sample list of products and vertical markets we can spotlight (or you can
create your own category):
If you’d like to get some “good ink” while educating distributors on a specific product or
vertical market, our editorial and design team will help you shape a two-page spread
that stands out. This content can position your company as a thought leader that helps Sample Product Spotlight Sample Vertical Market Spotlight
distributors learn and grow. Opportunities Opportunities
This is an open opportunity, available as a sponsorship in any printed issue of PS Digital Print Promotional Retail Financial
Magazine. To include a custom Vertical Market Showcase or Spotlight Opportunity, Labels & Tags Products Manufacturing Nonprofits
Brand Chain needs to know 6 weeks prior to the artwork deadline of your chosen issue. Security Direct Mail Insurance Education
Documents Packaging Health Care Government
Folders & Data
Binders Management
Contact Us Today: Emily Marxer • 312-673-5502 • emarxer@brandchaincommunity.org or Michael Sanders • msanders@brandchaincommunity.org 4
MAGAZINE DIRECTORY DIGITAL CALENDAR SPONSORSHIPS SPECIFICATIONS RATES PS Magazine – High-Impact Advertising Set your company apart with a premier ad placement. Bring attention to new products or services in a big way through one of the following opportunities. Roll over the descriptions below to view samples of each. Belly Band Wraps around the magazine with your messaging on both sides of the piece. Cover Sponsorship Includes logo and company description on the cover and table of contents, as well as a full page ad and a two-page spread. Insert Full-page advertisement (designed on both sides) bound on special stock within the magazine. Polybagged Outsert A designed piece placed on the outside of the magazine within a clear polybag. Cover Tip-On A designed piece tipped on to the outside front cover of the magazine. Gatefold Cover or Cover Foldout Two-page advertisement that opens directly from the front cover. Custom Content Connect with us to create something that is meaningful and meets your goals. Brand Chain will create editorial and provide you proof for approval. Contact Us Today: Emily Marxer • 312-673-5502 • emarxer@brandchaincommunity.org or Michael Sanders • msanders@brandchaincommunity.org 5
MAGAZINE DIRECTORY DIGITAL CALENDAR SPONSORSHIPS SPECIFICATIONS RATES
Supplier Directory
Get noticed in real time with Brand Chain’s trusted
supplier referral program.
The program consists of the annual printed Supplier
Directory, the Online Supplier Directory, Brand Chain
members-only Supplier Referral Forum (also referred to as
the Sourcing Listserv) and One-on-One Referral Service.
“ Not only did I upgrade my subscription to
PS Magazine so every sales person and
customer service person gets one at the
office (or at home now), I’ll regularly use it
to point out new and interesting products
New this year is an index of member suppliers, sorted and
during our team meetings. The information in
categorized by five industry sectors that are relevant to
the mission of Brand Chain. the magazine (and from [Brand Chain] and
our manufacturing partners) keeps my team
ahead of my competitors. In addition, having
SUPPLIER DIRECTORY access to the magazine, printed directory,
T W E N T Y ▼ T W E N T Y- O N E online directory and the “sources” online
community means that we basically never
PSDA’S
have to say no to a client or prospect because
EXCLUSIVE
DIRECTORY
we can’t find something they need. It makes
FOR YOUR
NEXT us so much more than a distributor and it’s all
STRATEGIC
PARTNER because of [Brand Chain]!
Nathan Goldberg,
”
Specialized Office Systems
Contact Us Today: Emily Marxer • 312-673-5502 • emarxer@brandchaincommunity.org or Michael Sanders • msanders@brandchaincommunity.org 6
MAGAZINE DIRECTORY DIGITAL CALENDAR SPONSORSHIPS SPECIFICATIONS RATES Supplier Directory – Printed Due out in Summer 2022 (artwork due by June 1, 2022) The Supplier Directory is the most sought-after and used publication produced by Brand Chain. Sales reps and CSRs rely on it to find partners, scan vendor descriptions and lists of capabilities, and match their projects with the right company. You have numerous options to get your ad noticed by distributors who use this issue year round. Roll over the descriptions below to view samples of each. Cover Sponsorship Includes logo and company description on the cover, a full-page ad on page one and a two-page spread. Tab Sponsorship Advertiser provides artwork featured on the front or back tabs that navigate readers to the information they need. Full Page/Half Page Advertisement Advertiser provides artwork to be featured as a full page or half page. Featured Listing: Members-Only Section Includes a feature ad within the directory listing and the company logo above the listing. Product Index Category Sponsorship Includes your company logo below the product index category name. Contact Us Today: Emily Marxer • 312-673-5502 • emarxer@brandchaincommunity.org or Michael Sanders • msanders@brandchaincommunity.org 7
MAGAZINE DIRECTORY DIGITAL CALENDAR SPONSORSHIPS SPECIFICATIONS RATES Supplier Directory – Online Highlight your company in Brand Chain’s Online Supplier Directory, which receives over 20,000 page views each year. Priority Enhanced Listing Enhanced Listing Move your company to the top of the list with a Priority Listing, which features your Keep distributors from having to scroll to find you. An enhanced listing features your company logo, description and contact information so distributors can contact you company logo, description and contact information. directly. Contact Us Today: Emily Marxer • 312-673-5502 • emarxer@brandchaincommunity.org or Michael Sanders • msanders@brandchaincommunity.org 8
MAGAZINE DIRECTORY DIGITAL CALENDAR SPONSORSHIPS SPECIFICATIONS RATES Digital – Publications and Community Increase your awareness in the digital space through Brand Chain’s online resources. Roll over the descriptions below to view samples of each. Brand Chain Website Increase your awareness online and reach leading resellers through Brand Chain’s mobile-responsive website. PostScript Reach a wider audience with PostScript (postscript.brandchaincommunity.org), Brand Chain’s online content hub. e-News Reach 5,800 subscribers weekly through Brand Chain’s e-newsletters. Option includes banner advertisement. Brand Chain Community Homepage Get in front of distributors on Brand Chain’s referral listserv and Executive Discussion Board with banner ads on the home page or community emails. Contact Us Today: Emily Marxer • 312-673-5502 • emarxer@brandchaincommunity.org or Michael Sanders • msanders@brandchaincommunity.org 9
MAGAZINE DIRECTORY DIGITAL CALENDAR SPONSORSHIPS SPECIFICATIONS RATES Digital – Outreach Opportunities Increase your awareness in the digital space through Brand Chain’s online resources. Roll over the descriptions below to view samples of each. Thought Leadership Webinars Provide Brand Chain distributors or all members the information they need to know about your products, solutions, or facility. Email Blasts Branded emails to over 6,000 addresses can help you target your audience and increase message relevancy. Ad Retargeting Ad Retargeting is your chance to get your ad to target visitors to our website, PostScript, and Community Page. Survey Sponsorships Brand Chain will send your survey to Distributors, Manufacturers/Suppliers, or Both. Sponsor receives data back in Excel and PDF format. Techware Sponsorship See your technology demonstrated to our members by having your technology demonstration video uploaded to the Brand Chain website. Contact Us Today: Emily Marxer • 312-673-5502 • emarxer@brandchaincommunity.org or Michael Sanders • msanders@brandchaincommunity.org 10
MAGAZINE DIRECTORY DIGITAL CALENDAR SPONSORSHIPS SPECIFICATIONS RATES
OCTOBER 2022
Brand Chain 2023 Calendar
The Brand Chain 2023 Calendar is an opportunity to get your marketing messages literally in front of distributors at
the right times. You can choose your ad spots strategically as you build your budget, giving your company pinpoint
exposure to support seasonal offers, product news, vertical market tactics, direct mail campaigns, important buying
times and more. CSRs and other people who make vendor decisions will have this at their side throughout the year, as
the Calendar features useful tips and important reminders about Brand Chain programs and events.
Time to Look Ahead
It has been a challenging couple of years for everyone, for businesses and families alike.
Now, as we emerge from these trying times, remember Ennis is here to serve you,
Sponsor the Month $6,000 (Exclusive)
as we have for the past 113 years.
JULY 2022
With more than 40,000 distributors nationwide, Ennis has the strength and power
OCTOBER 2022
to meet all your print needs no matter what form!
Large graphic on top & bottom of month (could have monthly or
•Traditional/Custom Business Forms • Financial & Security Documents
• • Tags & Labels • Integrated Products
• Envelopes • Pressure-Seal Mailers
seasonal message) • Checks
• Direct Mail
• Commercial Printing
• Presentation Folders & Packaging
• One (1) Bottom of Month Ad on six (6) calendar months
• All ad placements before and after days of the month OCTOBER 2022
SUNDAY MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY
1
Sponsor a Week $2,500 (Limit 1 per month) SPONSOR OF THE MONTH TOP GRAPHIC
9IN X 6IN (PLEASE INCLUDE .125IN BLEEDS)
Could have monthly/seasonal message
Sponsor determines what messaging to place over the full week
2 3 4 5 6 7 8
• Wise - Forms
could be an upcoming product launch, vertical market push, etc.
wbf.com • (888) 815-9473
9 10 11 12 13 14 15
Indigenous Don’t let time fly by! Renew your 2023 Brand Chain membership.
Peoples’ Day
Sponsor a Day $750 per day (Limit 10 sponsored days per month) 16 17 18 19 20
PRINTING United Expo
21 22
Time to Look Ahead
• Provide your messaging on a specific date – recommend It has been a challenging
Featured editorial with a quick Q & A or just the start of a
couple
Q & A, case of years
study, for everyone,
etc., where for businesses
more is online “go to...” and families alike.
Now, as we emerge from these trying times, remember Ennis is here to serve you,
23 24 25 26 27 28 29
logo + special offer or messaging
PACK EXPO International
as we have for the past 113 years.
Am ego parbitas orum se mo ventris vilius signa omaccit L. C. Ost? Ulutem menihicae que mus. Ris su it? Onde publissi pres eo
Ulin sesimenata reWith inarecena, Diwali
moremoverumus
than 40,000esiliis bon noximure
distributors num andernum
nationwide, Ennis has conervit; nihiliam patu
the strength andclegeri
power tatudam que nite
publiciorum. Upiondam ad arte tratumtovignont
meet errio, ernunti
all your nocrum
print needs te nos con
no matter Etri,form!
what me mo nortisque aceris? Ravoc, conlostrio
amdionsulum diem iam it L. Obserem intem resi fachuium es, sulicerit. 30 31
Halloween
sessidem hos notem pos fac rehem interentere
•Traditional/Custom Businessin Etrehemum
Forms tis. Gerniam• Financial
vilis patimor&tellege
Security Documents
robses et vigit verit vis vehebatili
Beginning or End of Month Date Spaces
Last Day to Renew
Etrat. C. At L. Forit. publint? Bonlocc huciend ucidees aucenteludes lii coent quam Your Brand Chain
• Tags & Labels • Integrated Products Membership for
Huius, nium ium huc reor auctus; nonsuam postem henescre, mente dit, niquam. UpionVivis factam ingultorum prioc, diestal
2023
quem alabus pulic fui publicios•alin postrum is ad consulabus,
Envelopes iberit din teret? Alariss idemquo nsulvir
• Pressure-Seal imultum ium maio,
Mailers
nos, omneque audellego hust faci conscivium essente a cris Cat ia nontem ervivat ratuium ustistorte intem pat viviveh
$750 per spot (limited by month)
• Checks
conihillerei fuidepes orenihi, sederem interce rfecoerte, Cas ne enihinatium ina,• Commercial Printing
que es perfex nondam abis confin vis paremqu
cupion publiemerid C. Habus consullabus? Pala me mum nor haed
• Direct Mail idessat• publica vehebatum
Presentation actus publicit
Folders L. Sa re dea ommorev
& Packaging
dii tat, noxim larissent. Bi prox senatiam facto vicat, cum hostam, ilibuntrisus
con similiu inatium ulocris et aus; ingulvit? Tanum tam publis.
• Fill in the spots before or at the end of the month with your ad
JULY 2022
OCTOBER 2022
• Specs: 100x100 SUNDAY
SUNDAY MONDAY
MONDAY TUESDAY
TUESDAY WEDNESDAY
WEDNESDAY THURSDAY
THURSDAY FRIDAY
FRIDAY SATURDAY
SATURDAY
Q3 of the year 1
starts today! Time to
BEGINNING OR END OF MONTH DAY SPONSORS
Bottom of Month Coupon/Classified on bottom
improve your strategic
partnerships:
SIZES WILL VARY psda.org/partnerships
2 3 4 5 6 7 8
of the month $550 per spot (limited)
Watch your mailbox
soon for the 2022 Top
Trade Printers issue! Wise - Forms
wbf.com • (888) 815-9473
9 10 11 12 13 14 15
WEEK SPONSOR
Indigenous Don’t let time flyCompany
by! Renew controls
your 2023what
Brandgoes
Chainhere for messaging.
membership. Can show
Peoples’ Day
9IN X 1IN upcoming product sales, vertical market push, or anything else.
16 17 18 19 20 21 22
Get inspired by
this cool digital PRINTING United Expo
printing project:
bit.ly/3sX5s9F
Contact Us Today: Emily Marxer • 312-673-5502 • emarxer@brandchaincommunity.org or Michael Sanders • msanders@brandchaincommunity.org
23 24
DAY SPONSOR
25
PACK EXPO International
26 27 28 29
11
Diwali
1.74IN X 1IN
30 31
HalloweenMAGAZINE DIRECTORY DIGITAL CALENDAR SPONSORSHIPS SPECIFICATIONS RATES
Corporate Sponsorships
Premier Champion Leader
Brand Chain memberships for company x x x
Brand Chain Sponsor logo for use in sponsor’s advertising and
X X X
promotional materials
Recognition on Brand Chain website as a Corporate Sponsor X X X
Listing in the Brand Chain OSD new Category for each level X X X
Opportunity to provide (1) sponsored post on Brand Chains LinkedIn,
X X
Twitter, and Facebook pages
Opportunity to sponsor webinar or provide a full page ad in
2 1
PS Magazine
Ads in eNews (placement based on availability) 4 3 2
eBlast to Brand Chain Membership 3 2 1
Opportunity to submit content in PostScript (article must be approved
3 2 1
by Editorial)
Discount on print and digital advertising (on gross $) 15% 10% 5%
Customized credit to spend on advertising, exhibits or sponsorships $15,000 $10,000 $5,000
Total $40,000 $30,000 $20,000
Contact Us Today: Emily Marxer • 312-673-5502 • emarxer@brandchaincommunity.org or Michael Sanders • msanders@brandchaincommunity.org 12MAGAZINE DIRECTORY DIGITAL CALENDAR SPONSORSHIPS SPECIFICATIONS RATES
Ad Specifications – PS Magazine
The magazine’s final trim size is 8.125" x 10.875"; bleed size is 8.375" x 11.125". Four-color process only, 150-line screen, perfect bound.
Ad materials that do not conform to stated requirements may incur additional production costs. Brand Chain reserves the right to
convert any specified PMS color to standard process color without prior permission from advertisers or agencies. Ad materials will be
kept for 12 months after issue date.
Ad Dimensions File Preparation/Submission
• Supply a high-resolution Adobe Acrobat PDF with fonts embedded and all
A) Two-Page Spread A colors/images at 300 dpi with CMYK color attributes.
Trim Size: 16.25" x 10.875" • For full-bleed ads, allow 0.125” (1/8”) larger than magazine trim size and
Bleed Size: 16.75" x 11.125" keep live matter at least 0.25” (1/4”) from trim on all four sides. Crop marks
are not required for full-bleed ads.
Live Area: 15.75” x 10.25” • Upload materials to the following FTP site:
(all lower case, no spaces)
B Host: ftp.brandchaincommunity.org
(B) Full Page
ID/Login: print
Trim Size: 8.125" x 10.875" Password: Pr1nt3rs#30
Bleed Size: 8.375" x 11.125" • File name: Please save final ad file using this naming convention:
companyname_monthyear.pdf.
Insert Specifications
C
(C) 1/2 Page Horizontal 7.125" x 4.7" • Quantity: 6,000
• Size: 8.375” x 11.125” Note: Keep live matter at least 0.25” (1/4”) from each
edge. 0.125” (1/8”) is trimmed from all four sides during binding. Final trim
size is
8.125” x 10.875” after binding.
• Paper weight: Min. 80 lb. text; Max. 100 lb. text.
(D) 1/4 Page Horizontal 7.125" x 2.35"
• Inserts should be shipped to:
D Dale Ricker
Attn: PS Magazine, [Issue Month/Year], [Insert Count]
Dartmouth Printing Company
69 Lyme Road
Hanover, NH 03755
• If your insert has printing on more than one side, please specify which
sides are the front and back.
• Excess inserts will be destroyed unless specific return shipping or “hold for
future issue” instructions are supplied in writing at the time of insertion.
Contact Us Today: Emily Marxer • 312-673-5502 • emarxer@brandchaincommunity.org or Michael Sanders • msanders@brandchaincommunity.org 13MAGAZINE DIRECTORY DIGITAL CALENDAR SPONSORSHIPS SPECIFICATIONS RATES
PS Magazine Website 1x 3x 6x 12x
Covers, Spreads & Inserts 1x 4x Entire Year Home Page Banner, 1125 x 145px $1,400 $1,250 $1,200 $1,100
Inside Page Banner, 1125 x 145px $1,200 $1,050 $1,000 $900
Cover Sponsorship $5,000 – –
Belly Band $3,500 – – PostScript
Inserts $3,200 $3,000 $2,600
Top Banner $1,500/month
Polybagged Outserts $4,000 $3,800 $3,400
Other Banner $1,000/month
Cover Tip-On, Gatefold, or Foldout Contact Us for Pricing
Exclusive Sponsored article $2,000/month
Custom Content Contact Us for Pricing Banner & Exclusive article $3,000/month
*The June/July and August issues of PS Magazine are considered premium.
Thought Leadership Webinar Member Non-Member
Four-Color Display Ads 1x 4x Entire Year
Webinar $4,500 $6,000
Two-Page Spread $4,000 $3,800 $3,400
Outside Back Cover $3,900 $3,700 $3,300 e-News 1x 3x 6x 12x
Inside Front Cover $3,600 $3,400 $3,000
Top Banner, 600 x 100px $1,300 $1,100 $1,000 $900
Inside Back Cover $3,400 $3,200 $2,800
Other Banners, 600 x 100px $1,100 $950 $900 $850
Full Page $2,400 $2,100 $1,700
1/2 Page $1,600 $1,350 $1,050 Brand Chain Community (per month) 1x 3x 6x 12x
1/4 Page $1,000 $850 $750
Top of Page Banner, 962 x 125px $2,500 $2,000 $1,500 –
Classified Ads 1x 4x Entire Year Bottom of Page Banner, 962 x 125px $1,500 $1,000 $500 –
Community Update Email Banner, 300 x 200px $2,000 $1,500 $1,000 –
1 Column – 2.2 x 1in $400 $350 $250
1 Column – 2.2 x 2in $600 $550 $400 Ad Retargeting Member Non-Member
2 Column – 4.5 x 2in $750 $700 $600
35,000 impressions (Duration: 1 Month) $2,000 $2,500
70,000 Impressions (Duration: 3 months) $3,750 $4,500
Supplier Directory 100,000 Impressions (Duration 6 months) $5,000 $6,000
Print Member Non-Member
Cover Sponsorship $6,000 $8,000 Techware Sponsorship Member Non-Member
Tab Sponsorship $2,000 $3,000 Banner Ad/Video $4,500 $6,000
Full Page $2,500 $3,500
1/2 Page $1,700 $2,700 Survey Member Non-Member
Featured Listing $750 $950 Need info $2,000 N/A
Index Sponsorship $750 $950
Email Blasts*
Online Member Non-Member
Print Distributors $2,000
Priority Enhanced Listing $750/year* $995/year* Trade Printers $1,800
Enhanced Listing $450/year* $649/year* Print Distributors & Trade Printers $2,800
*Per category
Suppliers $1,200
Discounts available for advertising and enhanced listing bundles. Full Database $3,000
*The fees outlined include Brand Chain’s services to distribute your email marketing. Email
messages, including graphics, may not exceed 20kb. Brand Chain sales staff will provide
Digital instructions for how to set up your email marketing to gain maximum exposure.
Custom options are available. Please contact the Brand Chain sales team to explore your options.
Contact Us Today: Emily Marxer • 312-673-5502 • emarxer@brandchaincommunity.org or Michael Sanders • msanders@brandchaincommunity.org 14We look forward to partnering with you soon!
Emily Marxer
312-673-5502
Contact Us Today
emarxer@brandchaincommunity.org
Michael Sanders
312-673-5496
msanders@brandchaincommunity.orgYou can also read
