2022 MEDIA KIT PRINT DIGITAL EVENTS
←
→
Page content transcription
If your browser does not render page correctly, please read the page content below
2022 MEDIA KIT PRINT > DIGITAL > EVENTS
2022 MEDIA KIT PRINT > DIGITAL > EVENTS
READERSHIP DATA - PRINT 2022
NJBIZ AUDIENCE COMPANY SIZE
By Sales Volume $29.9 million average
90% of NJBIZ readers are senior executives and top management. Under $5 Million 36%
$5 Million - $9.99 Million 13%
96% of our pass-along readership is to management personnel. $10 Million - $99.99 Million 25%
$100 Million plus 14%
Executive Level 68%
Board chairman, owner, partner,
chief executive, president, vice president By # of Employees 200 employee average
Small Companies 42%
Management Level 25% (1 to 25 employees)
General manager, purchasing director, Medium Companies 26%
department head (26 to 99 employees)
Large Companies 30%
Other Level 12% (100 or more employees)
Average Circulation 12,000 Readers per Copy 3.90
TOTAL AUDIENCE 46,863 BUSINESS PROFILE
NJBIZ reaches companies, both large and small, from all
industries that have a presence in New Jersey.
READER PROFILE
NJBIZ readers are affluent, educated executives in a position to 84% of our readers make purchasing decisions for their company.
directly influence buying decisions.
Average Age 50
Attended College 90%
68%
32% Average Personal Income $236,000
33% of our readers say they plan to move, expand or renovate
their facility in the next 36 months.
Average Household Income $290,000
Total Household Net Worth $2,033,000
Average Value of Primary Residence $651,000
Products companies plan to purchase or lease in the next 12 months:
READER INVOLVEMENT • Computer Hardware/Software 85%
The top three reasons why our readers read NJBIZ are to follow the • Office Equipment 41%
local economy, keep up on business news and developments and • Office Furniture 48%
follow government actions that affect their business.
46% of our readers plan to select a new or different supplier for at least
89% of our readers consider NJBIZ a very good/ one of the below services:
excellent source for business news. • Accounting
• Advertising/PR/Marketing
• Banking
• Banquet/Convention Facilities, Meeting Planning, Catering
• Business/Employee Insurance
84% have subscribed for more than three years. • Computers/Tablets/Laptops
Average time spent reading each issue 28 minutes • Copier/Fax/Printer Supplies
• Commerical Loans
• Database Management
• Financial Advisory Services
63% of our readers have taken the following action(s) • Legal
• Printing
as a result of seeing an advertisement in NJBIZ:
• Real Estate Services
• Visited a web site • Recommended a product/service • Staffing/HR Services/Recruiting/Employee Education & Training
• Discussed ad with others • Purchased/ordered a product or service • Telecommunications/Wireless Services
• Passed ad along to others • Contacted advertiser • Web Design/Internet Service/Network/Computer Training
• Filed ad for future reference • Visited a company
Source: NJBIZ Reader Profile Study • Readex Research;
CVC Circulation and Readership Study Data 2020
220 Davidson Avenue • Somerset, NJ 08873
Phone (732) 246-7677 • E-mail advertising@njbiz.com • www.njbiz.com
AD SPECS 2022
FOR ADS PREPARED DIGITALLY ADDITIONAL PRODUCTION INFORMATION
PDF: PDF-X1a format (distilled with Adobe Acrobat All questions regarding ad material preparation
from files that originate in QuarkXPress, Adobe InDesign should be directed to NJBIZ at (732) 246-5717.
or Adobe Illustrator) is the preferred file format for file SMALL TYPE AND HAIRLINES Fine type and thin
submission. Embed fonts and do not include OPI when lines should be used sparingly and limited to black.
distilling PDFs. Output should be X-1a:2001 and SNAP Reverse type should be in bold typeface to assure
compliant. PDF Job Option file available upon request. best results. Type smaller than 7 pt. size should not
WE DO NOT ACCEPT PAGEMAKER, POWERPOINT OR be used, and fine serifs should be avoided. Type
MICROSOFT WORD FILES. should not overprint background of more than 30%
in any color.
MACINTOSH: Adobe InDesign, QuarkXPress and Adobe INK LIMIT: Optimal total area coverage for any color
Illustrator are the preferred file formats when sending mix or image (C+M+Y+K) should be at or below
layout files: 220%. Press dot gain is 25%.
INDESIGN Create outlines of all fonts. Include all graphics COLOR Color files should be set up as four color CMYK;
for output. Black + one color artwork should be set up using a
QUARKXPRESS Collect for output should include all combination of CMYK. PMS colors should be converted
images (in CMYK) and fonts (Screen and Printer Fonts). to CMYK. PMS colors will be “color matched” to the
ILLUSTRATOR Save as EPS. Create outlines of all fonts. nearest possible process tint. No RGB.
Use only 100% black on fonts (C=0, M=0, Y=0, K=100), IMAGES Grayscale and CMYK files should have a
not black made up of CMYK. resolution of 300 dpi. Line art or bitmapped images
ACCEPTED MEDIA CD-ROM • DVD should be at 1200 dpi, no less than 900 dpi. No RGB.
PUB-SET ADS Advertising design is free when
purchasing advertising space in NJBIZ publications.
PUBLICATION AD SIZES Text-only files should be a Microsoft Word document
TABLOID SIZE PUBLICATION or ASCII text.
PUBLICATION SIZE: 11.375" x 14.5" IMAGE SIZE: 10.125" x 13.5" SUBMITTING ADS VIA FTP Use DropboxTM or other
web-based ftp sites such as sendspace.com or
mailbigfile.com. Please e-mail your account executive
after you have submitted your file.
E-MAIL SUBMISSION
DOUBLE TRUCK
SPREAD
FULL PAGE
10.125" wide
JUNIOR
7.5" wide
(under 10 mb)
21.5" wide 13.5" high 10" high
13.5" high If you e-mail your ad, please identify the advertiser
and the issue date in the subject line and send to
your account executive.
1/2 PAGE 1/2 PAGE
HORIZONTAL VERTICAL
10.125" wide 5" wide
6.25" high 13" high
1/4 PAGE 1/4 PAGE
BLOCK VERTICAL
5" wide 2.35" wide
6.25" high 13" high
1/8 PAGE 1/8 PAGE
HORIZONTAL VERTICAL
5" wide 2.35" wide
3" high 6.25" high
220 Davidson Avenue • Somerset, NJ 08873
Phone (732) 246-7677 • E-mail advertising@njbiz.com • www.njbiz.com
EDITORIAL CALENDAR 2022
SPACE MATERIALS
ISSUE SPOTLIGHT LISTS DUE DUE
JANUARY
1/10 Banking Savings Banks & Associations 12/27/2021 1/3/2022
1/17 Health Care Life Science Companies 1/3/2022 1/10/2022
1/24 Tax Planning Venture Capital & Private Equity Firms 1/10/2022 1/17/2022
1/31 Environment/Sustainability Environmental Firms 1/17/2022 1/24/2022
FEBRUARY
2/7 Construction/Development Property Management Companies 1/24/2022 1/31/2022
2/14 Cybersecurity Cybersecurity Companies 1/31/2022 2/7/2022
2/21 Power 100 Power 100 2/7/2022 2/14/2022
2/28 Higher Education Colleges & Universities / MBA Programs 2/14/2022 2/7/2022
2/14 Cancer Care 1/31/2022 2/7/2022
MARCH
3/7 Sports Medicine Sports Betting Businesses 2/21/2022 2/28/2022
3/14 Unions Advertising Agencies 2/28/2022 3/7/2022
3/21 Energy Green-Energy Companies 3/7/2022 3/14/2022
3/28 Power 50: Health Care Pharmaceutical Companies 3/14/2022 3/21/2022
3/21 RER #1 3/7/2022 3/14/2022
APRIL
4/4 Women in Business Women-Owned Businesses 3/21/2022 3/28/2022
4/11 Accounting Accounting Degree Programs 3/28/2022 4/4/2022
4/18 Construction/Infrastructure CRE Brokerages / CRE Developers 4/4/2022 4/11/2022
4/25 Banking Mortgage Bankers & Brokers 4/11/2022 4/18/2022
MAY
5/2 Small Business Week Small Business Administration Lenders 4/18/2022 4/25/2022
5/9 Engineering Engineering Firms 4/25/2022 5/2/2022
5/16 Hospitals Hospitals 5/2/2022 5/9/2022
5/23 Business Services Chambers of Commerce 5/9/2022 5/16/2022
JUNE
6/6 Health Care/Seniors Home-Health Care Providers 5/23/2022 5/30/2022
6/13 Diversity Minority-Owned Businesses 5/30/2022 6/6/2022
6/20 Construction/Development Architecture Firms 6/6/2022 6/13/2022
6/27 Power 50: Accounting Accounting Firms 6/13/2022 6/20/2022
220 Davidson Avenue • Somerset, NJ 08873
Phone (732) 246-7677 • E-mail advertising@njbiz.com • www.njbiz.com
EDITORIAL CALENDAR 2022
SPACE MATERIALS
ISSUE SPOTLIGHT LISTS DUE DUE
JULY
Next Generation of
7/11 Research Centers 6/27/2022 7/1/2022
Leaders/Health Care Cancer
7/18 Biotech/Life Sciences Biotechnology Firms 7/4/2022 7/11/2022
7/25 Power 50: Law Law Firms 7/11/2022 7/18/2022
AUGUST
8/1 Hospitals Ambulatory Care Facilities 7/18/2022 7/25/2022
8/8 Banking Credit Unions 7/25/2022 8/1/2022
8/15 Business of Cannabis Alternative Treatment Centers 8/1/2022 8/8/2022
8/22 Top 250 Privately Held Companies Top 250 Privately-Held Companies 8/8/2022 8/15/2022
8/29 Health Care - Cardiac Cardiac Care Centers 8/15/2022 8/22/2022
SEPTEMBER
9/12 Business of Law Lobbying Firms 8/29/2022 9/2/2022
9/19 Power 50: Education Colleges & Universities / MBA Programs 9/5/2022 9/12/2022
9/26 Manufacturing Day Manufacturing Companies 9/12/2022 9/19/2022
9/19 RER #2 9/5/2022 9/12/2022
9/26 Business Profiles 8/18/2022 9/8/2022
OCTOBER
10/3 Business Services Investment Brokerages 9/19/2022 9/26/2022
10/10 Accounting Accounting Firms 9/26/2022 10/3/2022
10/17 Food Hospitality Food Companies 10/3/2022 10/10/2022
10/24 Engineering Office Buildings 10/10/2022 10/17/2022
10/31 Labor Unions Labor Unions 10/17/2022 10/24/2022
10/24 Hospital Directory 9/12/2022 10/1/2022
NOVEMBER
11/7 Power 50: CRE CRE Brokerages RE-RUN / CRE Developers RE-RUN 10/24/2022 10/31/2022
11/14 Health Care Technology Health Insurance Providers 10/31/2022 11/7/2022
11/28 Law - Real Estate Law Firms 11/14/2022 11/21/2022
11/14 Reader Rankings 10/31/2022 11/7/2022
DECEMBER
12/5 Health Care Health Insurance Providers 11/21/2022 11/28/2022
12/12 Power 50 Manufacturing List Leaders 11/28/2022 12/5/2022
12/19 Book of Lists 11/14/2022 11/15/2022
220 Davidson Avenue • Somerset, NJ 08873
Phone (732) 246-7677 • E-mail advertising@njbiz.com • www.njbiz.com
2022 MEDIA KIT PRINT > DIGITAL > EVENTS
DIGITAL ADVERTISING INFORMATION 2022
SIZE & SPECS
REQUIREMENTS & AD PARAMETERS
SPECIFICATIONS Advertising creative sizes have been set to minimize
All artwork submitted must include advertiser branding page-loading time while remaining current and
(i.e. company name, product name or logo) and must competitive with industry advertising creative standards:
be accompanied by a technical contact name, e-mail
address and phone number. In addition, all artwork Ad type Size in pixels (w x h)
must include instructions, such as linking URL and
rotation specifications. Ad materials must be submitted Super Leaderboard 970 x 90 (expandable to 970 x 300)*
a minimum of five business days prior to campaign start
date. All ad contracts are irrevocable once signed.
Leaderboard 728 x 90
Supported Ad Types*
Web: Large Rectangle 300 x 250 (expandable to 600 x 600)*
• GIF or JPG
• Animated GIF Wide Skyscraper 300 x 600
• HTML 5
• 3rd Party Ad Tags | Google Campaign Manager Mobile 320 x 50
Preferred
Search Sponsor Bar 300 x 35
E-mail/Mobile:
• Static GIF or JPG only Splash Page 600 x 450 (desktop) | 300 x 225
• No 3rd Party Ad tags for email placements. We can (mobile) Submit both sizes.
accept 1x1 impression tracking pixels and URL
redirects *Expandable available only on Run of Site. Please provide
images in both sizes.
Please allow a one week turnaround on new ads.
*Contact an account executive for specific ad type
Color Mode: RGB
restrictions. Resolution: 72 dpi
Max file weight for banners: 150kb
Max file weight for 600x450 Splash Ad: 250kb
Please supply the web address all ads should link to.
220 Davidson Avenue • Somerset, NJ 08873
Phone (732) 246-7677 • E-mail advertising@njbiz.com • www.njbiz.com
2022 MEDIA KIT PRINT > DIGITAL > EVENTS
2022 NJBIZ EVENTS NJBIZ FORTY UNDER 40
SEPTEMBER 21
The Forty Under 40 program recognizes
NJBIZ NJ DIGI-TECH INNOVATORS 40 business men and women under the
age of 40 for their notable successes and
MARCH 31
a program of
demonstrations of strong leadership in the
New to NJBIZ this year the event recognizes region. Morning Event.
innovators who have demonstrated
A program of
excellence in technology leadership. Winners
20 21
will be honored during an awards ceremony
and will be profiled in an event publication
inserted in NJBIZ. Morning Event.
SUPPORTING SPONSOR
NJBIZ BEST PLACES TO WORK IN NJ
SEPTEMBER 29
NJBIZ LEADERS IN FINANCE This awards program honors the companies
APRIL 27 in the Garden State that show a dedication
2021
The Leaders in Finance awards program to their employees’ growth and quality of life.
celebrates New Jersey’s financial executives at See how businesses put best-practice ideas
all levels who contribute to the success of their into action, and how their employees keep
companies as well as their community. MAJOR SPONSORS
these companies on top. Evening Event.
Morning Event.
SUPPORTING SPONSORS
NJBIZ BEST 50 WOMEN IN BUSINESS
NJBIZ LEADERS IN LAW OCTOBER 26
MAY 25 This program recognizes 50 women who
have made a significant impact on business
A Program of
The Leaders in Law awards program honors
legal professionals – lawyers and general in New Jersey. The program has been so
counsels – whose dedication to their well received by companies and individuals
occupation and to their communities is throughout the state that it has become one
outstanding. Morning Event. of our best-known events. Evening Event.
Sponsors
NJBIZ ICON HONORS NJBIZ LEADERS IN REAL ESTATE,CONSTRUCTION
JUNE 29 & DESIGN
Celebrating Leaders over 60. This awards program NOVEMBER 30
will recognize New Jersey business leaders The NJBIZ Leaders in Real Estate,
over the age of 60 for their notable success and Construction and Design awards celebrate
demonstration of strong leadership both within individuals and companies who are changing
and outside of their chosen field. Winners will be
the commercial real estate landscape of
honored during an awards ceremony on August
20 and will be profiled in an event publication New Jersey through development, design,
inserted in NJBIZ. Morning Event. construction, project management, and more.
NJBIZ HEALTH CARE HEROES NJBIZ BUSINESS OF THE YEAR
AUGUST 24 DECEMBER 14
HEALTH CARE The Health Care Heroes awards program was This awards program honors companies and
HEROES
marketing supplement to
created in an effort to recognize excellence, 2020
®
Shining Success Stories! individuals for outstanding accomplishments in
2021 promote innovation and honor the efforts
The businesses and individuals making outstanding
helping the state’s business community grow and
contributions to the Garden State
of individuals and organizations making a prosper. In addition to awards in several different
significant impact on the quality of Health Care
PRESENTED BY
in New Jersey. Finalists are recognized in several categories, three business executives from the
categories including: Physician of the Year, Nurse state are inducted into the distinguished Hall of
SPONSORS
A SUPPLEMENT OF NJBIZ
of the Year, Hospital of the Year, Education Hero Major Sponsor: Social Sponsor: Fame. Morning Event.
and Innovation Hero. Morning Event.
LIVE CHAT SPONSOR
MAJOR SPONSORS
SUPPORTING SPONSORS
220 Davidson Avenue • Somerset, NJ 08873
Phone (732) 246-7677 • E-mail advertising@njbiz.com • www.njbiz.comYou can also read
