2022 MEDIA KIT - Marketing
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2022 MEDIA KIT
CELEBRATING 50 YEARS OF LEADERSHIP
OUR FAMILY OF BRANDS
THE LEADER IN GLOBAL CIVIL AVIATION NEWS, ANALYSIS, AND DATA
The leading source for
Informing the private aviation The newest technologies
business aviation news,
market on what to buy and that will power the future
analysis, and data.
how to fly. of aviation.
ainonline.com
bjtonline.com futureflight.aero
2 2
“WHAT MAKES DIFFERENT EDITORIALLY? OUR INSIGHT,
DISCERNMENT AND BACKGROUND KNOWLEDGE OF THE SUBJECT.
CLEAR INTERESTING WRITING. GOOD HARD NEWS, NOT JUST PUBLIC
RELATIONS HYPE. ALWAYS LOOKING FOR THE OTHER SIDE OF THE
STORY – WHAT IS THE COMPANY NOT SAYING IN THE PRESS
CONFERENCE? WE DON’T EVER SHY AWAY FROM THE TRUTH. WE ARE
CAREFUL NOT TO EDITORIALIZE, AND STICK TO THE FACTS. WRITE
FOR THE READER, NOT THE ADVERTISER.”
1972 mission statement by AIN founders
James Holahan and Wilson Leach,
which continues to guide the company today
3
AVIATION INTERNATIONAL NEWS
PLATFORMS
Aviation International News AIN Social Media AINalerts Convention and Airshow News
12X Frequency I 33K More Than 122K Followers 35K Alerts Delivered I 39% Editions
Subscribers I 155 Countries Across Platforms Open Rate I .13% CTR (AVG) Show Dailies From All Worldwide Events
AINonline AIN YouTube AIN Custom Solutions
291K Monthly Uniques 164K+ Subscribers And Custom Content, Lead Gen
512K Monthly Page Views More Than 44M Views 87K+ Unique Records
4
AVIATION INTERNATIONAL NEWS
PRINT OPPORTUNITIES
AIN Native Print – Spread
Full Page - $15,120
Spread - $30,000
Monthly Edition Cover Wrap
Full Page ($12,600)
2/3 Page ($10,680) Pricing upon request
Other sizes available
Sponsored Content Insert
Pricing upon request
5
AVIATION INTERNATIONAL NEWS Note:
2022 EDITORIAL CALENDAR Updated November 16, 2021
Check back often for changes
* Shows/conventions with onsite daily print issues 6
AVIATION INTERNATIONAL NEWS
Note:
2022 EDITORIAL CALENDAR Updated November 16, 2021
Check back often for changes
* Shows/conventions with onsite daily print issues
7
PARTNER WITH US AIN PRINT PRICING (ALL PRODUCTS) ALL RATES ARE NET INSERTION POSITIONS 8
EXECUTION DETAILS
AIN PRINT SPECS
ACCEPTED FILE FORMAT
• High-resolution print-ready PDF - Must include all fonts
and image files
IMAGE SPECIFICATIONS
• All image files should be 300 dpi (recommended),
minimum 266
• All color image files must be CMYK
FONT SPECIFICATIONS
• Digital advertisements must include all screen and printer
fonts
• Use stylized fonts
• Do not apply style attributes to basic fonts from within
page layout software
POSITIONING
• All advertising positioning clauses are treated as requests
For cover wrap specifications, please contact: Creative@ainonline.com.
Issue Materials Due Issue Materials Due Issue Materials Due
January 2022 December 9, 2021 May 2022 April 1, 2022 September 2022 August 5, 2022
Please email files to:
February 2022 January 7, 2022 June 2022 May 6, 2022 October 2022 Sept. 2, 2022
Creative@ainonline.com
March 2022 February 4, 2022 July 2022 June 3, 2022 November 2022 Oct. 7, 2022
April 2022 March 4, 2022 August 2022 July 1, 2022 December 2022 Nov. 4, 2022 9
AVIATION INTERNATIONAL NEWS
SOLUTIONS IN BUSINESS AVIATION
AIN has recognized the need for an annual publication designed to highlight a
sponsor's value proposition in the business aviation sector. Solutions in Business
Aviation features answers to some of the industry's biggest challenges. Your
innovation will be promoted in print and online to our valued readership.
KEY BENEFITS:
▪ THOUGHT LEADERSHIP for your solution to the market, with a
year-long shelf life within this invaluable resource guide
▪ BONUS DISTRIBUTION across key annual events such as NBAA-
BACE, EBACE, S&D, and NBAA Forums and ADVERTORIAL
promotion across AINonline, BJTonline, newsletters, and social
PARTNER INCLUSIONS:
▪ Inclusion within the SOLUTIONS IN BUSINESS AVIATION PRINT
SUPPLEMENT, polybagged with the August issue of Aviation
International News as well as within our SIBA feature on AINonline
▪ ADVERTORIAL CREATION (Full Page or Spread) featuring one of
your executives
Publishing August 2022
Closing Date: July 5, 2022
10% Early Bird Discount Closing – April 1, 2022 (signed I/O)
10AINonline 970 x 250
DIGITAL OPPORTUNITIES
AINonline Banners
• 100K Impression sponsorship ($7,600 per month):
• Sizes: 970x250, 728x250, 970x90, 300x250, 300x600,
300x100
• New 970x250 and 970x90 positions are substantially larger
than our previous largest units, and will provide more real 300x600
estate in which to deliver your messaging
• The 2nd 300x600 banner is a sticky position which means it
stays on the page with you as you scroll down
• 50K Impression sponsorship ($3,100 per month):
• Sizes: 970x90, 300x250, 300x100
Interstitial
700x420
$5,000 for 1 week
970 x 250
11AINonline
DIGITAL OPPORTUNITIES
Monthly AIN
Digital Edition
Email Sponsor
Client provides logo
& URL
$12,000 per quarter /
3 deployments per
month
Dedicated Email
Client provides fully
designed HTML &
subject line
Video Boost
Promoted on AINonline.com as well as $5,500 per send
posted to our YouTube channel
2,500 AIN readers
$5,500
12Newsletter AINalerts
AINalerts • 1000x600 banner to
run 1 day per week
The daily business aviation • $6,950 each month
newsletter that the industry • Advertisers are
relies on guaranteed 4
insertions per month
• 35K Alerts Delivered
• 39% Open Rate
• 0.13% CTR (avg.)
AINalerts Native Placement
• $7,700 per month – to run one day per week
• Links to native story on AINonline.com 13AIN Print & Digital
NATIVE CONTENT
Native Content Promotion on AINonline
Promotion on home page and within article
recommendations Native Content Article Page
AINalerts Native Placement
$7,700 per month $5,900 per month
AIN Native Print AINonline Premier Native Content Unit
$6,490 per month Client-Branded
Full Page - $15,120
Spread - $30,000
Microsite Experience 14AIN
LEAD GENERATION
Webinars
Custom Sponsor Events
$12,000 sole sponsorship
Contact information for all registrants
Contact information for all
Marketing through print & digital registrations
Prices vary Branding in webinar promotions
Dedicated Email
TAP Content Boost with Leads
Client provides fully designed
Targeted content campaigns that reach your ideal customers.
HTML and subject line
Social, display, and email channels to drive qualified traffic to your
2,500 AIN readers | $5,500 content assets
per send
Lead generation for asset downloads
15AIN’s 50th ANNIVERSARY PROGRAM
EDITORIAL COMPONENTS
January 2022 through December 2022
• Conversations with AIN: Monthly video series where AIN editors visit with market
movers to talk about the events that shaped the business aviation market over the last
50 years along with a look ahead to the next 50 years.
• AIN’s Weekly BizAv Quiz: A weekly quiz covering the key events over the past 50
years. Users will be able to see their answers, as well as how others answered.
• This Month in Business Aviation History: AIN senior editors reflect on the biggest
events that happened that month over the past 50 years and their impact on the future
of business aviation.
• Special edition 50th Anniversary AINalerts: Monthly roundup of all the content
previously mentioned and sent to our AINalerts list.
16AIN’s 50th ANNIVERSARY PROGRAM
SPONSORSHIP January 2022 through December 2022
Quantity Sizes Inventory Cost
Print: Dedicated All 12 issues Full and 2/3 pages Limited to two Advertisers receive 50%
50thAnniversary advertisers per discount for incremental
Coverage in Aviation issue (ad will be ad within that issue, or
International News on RHP facing standard pricing for
editorial) new advertisers.
Newsletter: AIN 50th One send per month – 1000x600 banner Max. 4 ads per $2,500 per month
Anniversary Coverage to the AINalerts list issue
Video: Approximately 1-2 Sponsor logo will Limited to one $4,500 per month -
“Conversations with videos will be created be included in the sponsor per includes YouTube video
AIN” video series each month video and URL in month views (10,000), and
the description teaser impressions
(20,000) on AIN.
AIN Biz Av Quiz, and 100k impressions from Banners: 970x250, Limited to four $7,600 per month –
50th Anniversary banners on home 300x600, 300x250, sponsors per 100,000 impressions
landing page sponsor page/quiz/landing page, 300x100 month across tactics
and co-branded traffic
drivers across Client logo
AINonline
17PARTNER WITH US
AIN Digital: PRICING
ALL RATES ARE NET | Creative in red is new - tentative launch date 3/2022
Client can run 728x250 banner if 970x250 is not available 18EXECUTION DETAILS
AIN Digital: SPECS
ONLINE VIDEO BOOST DEDICATED EMAIL
ACCEPTED FILE FORMATS RESOLUTION DIMENSIONS, IMAGES AND DETAILS
• .jpg, .gif and animated .gif, HTML5 • 1920x1080 preferred/ 1280x720 • Max width of 550px and Max File Size: 35k
• Third-party banners accepted– minimum
• Images: .jpg, .gif.
must be SSL compatible • File Format: .mp4, .mov, .avi, .m4v, .m4a
• All images should be hosted on your
• iPhone application requires .png • Codecs: H.264, MPEG4, AppleProRes
server. Publicly host any images you
file
ADDITIONAL include in the mailing for them to correctly
• 75kb max static-file size display
• Title, 75 word description and URL
RICH MEDIA FILE SIZE • Include the full link – no relative links –
• 75k initial, 150kb polite when referencing them in your code
• 2mb max user initiated NATIVE CONTENT • Example of an absolute link: URL must be
• 15 seconds; looping permitted with • Word document containing copy to appended with https://rather than just
5-second pause influence the piece if custom; or body www. If you are using click tags, they must
TARGET URL copy of ingested article (1,250 – 1,500 be embedded
words)
• Must be submitted with banner • Subject Line: 70 characters or less
• At least one high-res image to (including spaces); to avoid spamming
LOGO accompany story issues, refrain from using exclamation
• High-res .png logo with transparent • Image should have 2x1 WxD ratio marks, ALL CAPS, unusual characters,
background; will be shown in a misleading, descriptions, and spam
• Company logo - see specs within the
150x115 slot, scaled to fit triggering words, such as “Free” or
“ONLINE” section for additional details
“Guaranteed”
Please send digital files to: Creative@ainonline.com; creative due one week before campaign start date. 19AVIATION INTERNATIONAL NEWS
AINalerts
SIZE & ACCEPTED FILE FORMATS
• 1000x600
• .jpg, .gif and animated .gif; for animated
ensure the first panel includes all
information as some email clients do not
support animated GIF files
• Third-party served banners and rich
media NOT accepted
AINalerts CREATIVE BEST PRACTICES
• URL must be submitted with banner
• Include a clear and concise call to action
• Animation Length: 10 seconds; looping
• Ensure there is something for the reader to view, act upon, or read after the click permitted with 5-second pause
(i.e., do not send to homepage)
• Static File Size: 75kb max
• Larger than 16pt font for best viewability on mobile
PLEASE SEND DIGITAL FILES TO:
• For animated GIFs ensure that the first panel includes all information. Some email • Creative@ainonline.com
clients do not support animated GIF files
• Due 1 week before campaign start date
ALL RATES ARE NET | Advertisers are guaranteed 4 insertions per month. In the instances of 5 occurrences of a specific day within the month, AIN
reserves the right to use this extra day to fulfill other advertiser obligations.
20AVIATION INTERNATIONAL NEWS
2022 AIRSHOWS & CONVENTIONS
CALENDAR OF EVENTS Published daily at HAI
PUBLISHED LOCATION AD CLOSE MATERIALS DUE PUBLICATION DATES Heli-Expo, ABACE,
Day 1 - February 15 EBACE, LABACE,
SINGAPORE AIRSHOW January 24, January 31,
February 15-17 2022 2022
Day 2 – February 16 NBAA-BACE, MEBAA
Singapore Day 3 – February 17 and the Farnborough,
HAI HELI-EXPO Day 1 - March 8 Paris, Singapore, and
February 15, February 22,
March 8-10 2022 2022
Day 2 – March 9 Dubai Airshows. The
Dallas, TX, USA Day 3 – March 10
intensive, insightful
ABACE editorial generated live
April 12-14 Daily coverage details to be announced. in on-site press rooms
Shanghai, China
has made AIN
EBACE
Day 1 - May 23 Convention News and
May 23-25 Geneva, Switzerland
May 2, 2022 May 9, 2022 Day 2 – May 24
AIN Airshow News the
Day 3 – May 25
leader in both reader
Day 1 - July 18
FARNBOROUGH AIR SHOW June 24, Day 2 – July 19
preference and market
July 18-21 2022
July 1, 2022
Day 3 – July 20 share. The familiar
Farnborough, UK
Day 4 – July 21 magazines are printed
on location and
LABACE
August 9-11 Daily coverage details to be announced. delivered daily to event
Sao Paulo, Brazil
hotels by 5 a.m. We
NBAA-BACE Day 1 - October 18 also hand-deliver to
September October 3,
October 18-20 26, 2022 2022
Day 2 – October 19 attendees on arrival at
Orlando, FL, USA Day 3 – October 20
venue entrances,
MEBAA Day 1 - December 6 exhibition halls, and
November 9, November
December 6-8 2022 16, 2022
Day 2 – December 7 exhibitor chalets.
Dubai, UAE Day 3 – December 8
21PARTNER WITH US
AIN CONVENTION & AIR SHOW DIGITAL PRICING
ALL RATES ARE NET
22AVIATION INTERNATIONAL NEWS
MULTI-CHANNEL SHOW SPONSORSHIPS
OPPORTUNITIES INCLUDE:
▪ AIRSHOW & CONVENTION NEWS PRINT opportunities
including standard print insertions (Full, 2/3, Half Page,
Quarter) as well as special positions (Cover Wrap, Back or
Inside Cover, Page 5 or 7, Insert)
▪ AINonline DIGITAL SHOWPAGE SPONSORSHIP, which includes
a ROADBLOCK of our unmatched editorial coverage, stunning
photography and special video reports dispatched live from on-
site press rooms
▪ AIN NATIVE PRINT advertorial content will run within the pages
of our AIN Convention or Airshow News editions
▪ INTERSTITIAL AD leading into show landing page and story
pages
▪ SHOW ALERTS NEWSLETTER from the events (Billboard
1000x600)
▪ Creation of a NATIVE STORY to run within show content
▪ Supporting media, including but not limited to AINonline
SPONSORSHIP and custom VIDEO BOOST
▪ Package to be tailored based on objectives and budget
23FIRST-PARTY DATABASE MARKETING TARGETED AUDIENCE PLATFORM (TAP) Goal • Build highly efficient marketing programs targeted to your ideal audience and designed to meet your specific marketing objectives How has AIN built this capability? • By investing in a full solution of advanced data collection and segmentation technologies, backed by real-time analytics What goals is TAP best suited for? • TAP can be activated to meet general branding, thought leadership, or lead generation goals (MQL and or SQL) How does it work? • Client provides the profile(s) of its ideal customer or prospect • AIN, using its TAP technologies, builds an audience based upon demographic and behavioral data that closely approximates the client’s target audience
FIRST-PARTY DATABASE MARKETING TARGETED AUDIENCE PLATFORM (TAP) How does it work? (continued) • Determine the assets best suited to meet the client’s objectives. These can be any combination of traditional banner creative, custom content from the client or AIN, or previous AIN editorial • AIN activates this audience social, offsite, and email depending upon the client’s objectives • AIN provides results through static reporting or real-time dashboards Program Types • BRAND BOOST: We'll leverage our proprietary first-party audience database to target aviation buyers and influencers wherever they are browsing the web through social media and display to drive brand awareness, and traffic to your site • NATIVE CONTENT BOOST: Boost your content marketing and thought leadership efforts with targeted content campaigns that reach your ideal customers. We will utilize social, display, and email channels to drive qualified traffic to your content assets, which can be hosted on our site or client’s site. Lead generation can also be an extension of this option
FIRST-PARTY DATABASE MARKETING
TARGETED AUDIENCE PLATFORM (TAP)
AIN has made a significant investment in the development of our Targeted Audience Platform. It allows us to collect data
across each of our platforms, aggregate it, and create 1:1 marketing programs that enable our partners not only to connect
with their desired audiences, but provide a personalized, sequential messaging strategy to more effectively reach your target
throughout the funnel.
CONNECT SEGMENT ACTIVATE
Multiple Data Sources Build Audience Segments Using AI Growth Across Your Channels
EMAIL EMAIL
WEB OFF SITE
SOCIAL SOCIAL
CRM ON SITE
3rd PARTY CRM
26FIRST-PARTY DATABASE MARKETING
TARGETED AUDIENCE PLATFORM (TAP)
Content Boost + Leads:
Landing pages housed on
AINonline.com for lead
generation
Brand Boost & Content
Boost: Co-branded social Content Boost + Leads:
media posts Partner emails sent to drive
lead generation 27FIRST-PARTY DATABASE MARKETING
TARGETED AUDIENCE PLATFORM (TAP)
CLIENT GOAL: BUILD THOUGHT LEADERSHIP, AWARENESS OF CAPABILITIES, AND DRIVE LEADS
AIN'S SOLUTION: CONTENT BOOST WITH LEADS POWERED BY TAP
“After successfully completing a 3-month program, I
strongly recommend AIN’s Targeted Audience Platform
Elliott Aviation, a well-known MRO (TAP) offering. Utilizing their Content Boost with Leads
facility, partnered with AIN with the goal program, AIN is the only partner I work with that provides
of increasing their continuous pipeline 100% transparency into results and leads with their detailed
of leads – specifically for two main dashboard and reporting capabilities. The quality of the
divisions of their business. engaged traffic and leads they generated are second only to
our own organic traffic. In fact, 75 to 80% of their leads are
real potential customers. Marketers can always buy large
quantities of unqualified traffic, but many third-party
sources are filled with bots. With AIN, I know that the traffic
is actual qualified leads. They have definitely cracked the
code in developing TAP, and have truly evolved to meet the
lead generation needs of their clients.”
Andrew Evans
Director of Marketing
Elliott AviationAVIATION INTERNATIONAL NEWS
WEBINAR DETAILS
Develop leads and promote your organization as a thought leader through AIN’s webinar series. Webinars will be
hosted by an AIN staff member and the content will be created with direct input from the client.
SPONSORSHIP INCLUDES BUT IS NOT LIMITED TO: 2020-2021 PERFORMANCE METRICS:
▪ Panelist on the webinar (if applicable) ▪ 10 webinars
▪ Results and input into the poll questions asked during ▪ 4,120 registrants
the webinar
▪ 55% average attendance rate
▪ Contact information for all registrations
▪ 54.1% average attentiveness
▪ Branding in all webinar promotions
▪ Average number of questions asked per webinar: 27.9
▪ Thank you email inclusion
▪ Enhanced targeting capabilities via our Centralized Data COST
Platform (CDP)
▪ $12,000 for a sole sponsorship
▪ Post-webinar report with key metrics
▪ Complementary sponsors may share a webinar and split the cost
SAMPLE TOPICS: AVIATION APPS I UPSET TRAINING I FANS/CPDLC I TRIP PLANNING I CYBER SECURITY I FLIGHT DATA I AND MORE
29AVIATION INTERNATIONAL NEWS
LIVE EVENT SERIES
Driven by our content and editorial teams, AIN will host one-day regional conferences on a variety of topics
including sustainability and advanced air mobility. Corporate flight departments, pilots, and more will be invited to
attend these one-day local events.
The format will be speaker presentations throughout the day, a closing panel discussion, and tabletop exhibitions.
Sponsorship levels include:
• Complimentary tickets for sponsor customers and
employees
• Logo promotion
• Tabletop exhibit
• List of registrants
• Attendee gift bag handouts
• Welcome & session introductions
• Banner ad in AINalerts (based on availability)
Prices vary based on sponsorship level. Contact
us for pricing.
30OPPORTUNITIES
BUSINESS JET TRAVELER
PLATFORMS
BJTONLINE.com BJT WAYPOINTS BJT BUYERS’ GUIDE
The most comprehensive resource A newsletter published Tuesdays and This award-winning yearly publication,
available for anyone using - or Thursdays delivering the latest news available in print and digital formats,
interested in trying - private flight. for private jet travelers, plus videos features invaluable advice and
Also here: an aircraft directory and a and links to the best features on our information for private aviation
directory of service providers and website. This email averages a 22% consumers, plus results of BJT’s
manufacturers, both with open rate and .40% CTR. annual Readers’ Choice survey.
sophisticated search features.
40K MONTHLY UNIQUE VISITORS 19K OPT-IN SUBSCRIBERS 30K RECIPIENTS
32BJTonline
BJT DIGITAL OPPORTUNITIES
Interstitial
700x420 high-impact | $2,500 per week
Dedicated
Email
Client provides
BJTonline Banners fully designed
HTML and
728x250, 300x250 and subject line
300x100 banners
$5,500
$7,000 per month BJT Waypoints
BJTOnline + Waypoints
Display Package 1000x600 banner 33BJT & BJTonline
NATIVE CONTENT OPPORTUNITIES
Native Article on BJTonline.com
BJT Buyers’ Guide
Native Print
Full Page - $11,420
Spread - $22,800
Native Content Home Page
Promotion
Sponsor Content on BJT Waypoints - $3,250 per month
$5,900 per month
Native content on BJTonline + BJTWaypoints - $8,900 per month 34PARTNER WITH US
BJT Digital: PRICING ALL RATES ARE NET
35EXECUTION DETAILS
BJT BUYERS’ GUIDE: Pricing
Mails September 2022
Closing date: August 29, 2022 | Materials due: September 5, 2022
Sent to 30,000 print & digital recipients
36EXECUTION DETAILS
BJT BUYERS’ GUIDE: Specs
ACCEPTED FILE FORMAT
• High-resolution print-ready PDF
• Must include all fonts and image files
IMAGE SPECIFICATIONS
• All image files should be 300 dpi
(recommended), minimum 266
• All color image files must be CMYK
FONT SPECIFICATIONS
• Digital advertisements must include all screen
and printer fonts
• Use stylized fonts
• Do not apply style attributes to basic fonts
from within page layout software
POSITIONING
• All advertising positioning clauses are treated
as requests
Please email files to: Creative@ainonline.com
Mails September 2022
Closing date: August 29, 2022
Materials due: September 5, 2022
37EXECUTION DETAILS
BJT Digital: SPECS
ONLINE VIDEO BOOST NATIVE CONTENT
ACCEPTED FILE FORMATS RESOLUTION DETAILS
• .jpg, .gif and animated .gif, HTML5 • 1920x1080 preferred/ 1280x720 • Word document containing copy
• Third-party banners accepted– minimum (1,250 – 1,500 words) to influence
must be SSL compatible • File Format: .mp4, .mov, .avi, .m4v, .m4a the piece if custom; or body copy of
ingested article
• iPhone application requires .png • Codecs: H.264, MPEG4, AppleProRes
• At least one high-res image to
• 75kb max static-file size ADDITIONAL accompany story
• URL must be submitted with banner • Title, 75-word description and URL • Image should have 2x1 WxD ratio
RICH MEDIA FILE SIZE • Company logo - see specs within the
• 75k initial, 150kb polite “ONLINE” section for additional
• 2mb max user initiated details
MAX ANIMATION LENGTH
NATIVE WAYPOINTS
• 15 seconds; looping permitted with
5-second pause • 1200x600 image
LOGO • Title
• High-res .png logo with transparent • 50-word company description
background; will be shown in a • Will link to native content hosted on
150x115 slot, scaled to fit BJTonline.com
Please send digital files to: Creative@ainonline.com; creative due one week before campaign start date.
38EXECUTION DETAILS
BJT Email Specs
BJT WAYPOINTS DEDICATED EMAIL
SIZE & ACCEPTED FILE FORMATS DIMENSIONS, IMAGES AND DETAILS
• 1000x600 • Max width of 550px and Max File Size: 35k
• .jpg, .gif and animated .gif; for animated ensure the first • Images: .jpg, .gif.
panel includes all information as some email clients do not • All images should be hosted on your server. Publicly
support animated GIF files host any images you include in the mailing for them
• Third-party served banners and rich media NOT accepted to correctly display
• Larger than 16pt font is best for mobile viewability • Include the full link – no relative links –when
referencing them in your code
STATIC FILE SIZE
• Example of an absolute link: URL must be appended with
https://rather than just www. If you are using click
• 10 seconds; looping permitted with 5-second pause tags, they must be embedded
TARGET URL & CLICK THOUGH BEST PRACTICES • Subject Line: 70 characters or less (including
• URL must be submitted with banner spaces); to avoid spamming issues, refrain from
using exclamation marks, ALL CAPS, unusual
• Ensure there is something for the reader to view, act upon characters, misleading, descriptions, and spam
or read after the click (i.e. do not send to the homepage) triggering words, such as “Free” or “Guaranteed”
Please send digital files to: Creative@ainonline.com; creative due one week before campaign start date.
39OPPORTUNITIES
Introducing FutureFlight
• Mission Statement
➢ For worldwide aircraft manufacturers, system suppliers, investors, regulators, innovators,
operators, and stakeholders, FutureFlight delivers verified, impartial, and actionable intelligence
about how new aviation technologies and business models are driving AAM and reshaping the
civil aviation industry.
• Components
➢ News: Carefully vetted to deliver only the most important news items that can impact the market.
➢ Analysis: Always unbiased and asking the tough questions so readers can turn analysis into
actions.
➢ Programs: Full listings of the companies and the projects they’re working on. FutureFlight
provides a 360-degree view of the project including company data, project specs, how have they
delivered against timelines, and an objective outlook on its potential success.
➢ Special Reports: In-depth background and analysis on key issues impacting the development of
new aviation technologies and business models.
• Reader Response: 4/21 Study
➢ 100% of subscribers found the News and Programs Data base useful
➢ 66% of subscribers found the overall content package to be unique
➢ 90% of subscribers would recommend FutureFlight to a colleague
41FUTUREFLIGHT
PLATFORMS
➢ Website: www.futureflight.aero
➢ 11,000 Monthly Unique Users
➢ 25,000 Page Views
➢ Exclusive advertiser experience throughout all
platforms
➢ FutureFlight Newsletter
➢ Weekly newsletter
➢ 1,800 subscribers
➢ 41% Open Rate
➢ FutureFlight Reader Highlights
➢ Highly engaged in AAM market with 84%
reading AAM content multiple times per week
➢ 23% OEM/supplier, 19% operator, 12%
infrastructure/investment community/regulators
➢ 47% c-suite/owners/partners/senior mgmt
42360 Degree Premier Sponsor Opportunity
Marketing Opportunity
360-degree high-impact, multi-touch opportunity to drive thought leadership and lead generation.
Tactics
➢ Website – Exclusive advertiser experience (no more than 3 total advertisers on site, and 1
advertiser on any given page) 45,000 impressions per quarter (728x90, 300x250)
➢ Newsletters - 1,800 subscribers. Single advertiser, 4 sends per quarter (1000x600)
➢ Native - On site and newsletters. 10,000 onsite and 2,600 newsletter impressions
➢ Dedicated Email - One send per quarter, 2,000 sends
➢ Webinar – Sole-sponsor, 100 registrants. Only with a 6-month commitment
Investment
➢ Launch sponsor $10,000 monthly investment per month for a minimum of 3 months
➢ Six-month commitment and $60,000 investment includes a sole sponsored webinar
43EXECUTION DETAILS
Please send digital files to: Creative@ainonline.com;
FutureFlight: SPECS creative due one week before campaign start date.
ONLINE NEWSLETTER DEDICATED EMAIL
ACCEPTED FILE FORMATS
SIZE & ACCEPTED FILE FORMATS DIMENSIONS, IMAGES AND DETAILS
• .jpg, .gif and animated .gif, HTML5
• 1000x600 • Max width of 550px and Max File Size:
• Third-party banners accepted– 35k
must be SSL compatible • .jpg, .gif and animated .gif; for animated
ensure the first panel includes all • Images: .jpg, .gif.
• iPhone application requires .png
information as some email clients do not • All images should be hosted on your
• 75kb max static-file size support animated GIF files server. Publicly host any images you
• URL must be submitted with banner • Third-party served banners and rich include in the mailing for them to
RICH MEDIA FILE SIZE media NOT accepted correctly display
• 75k initial, 150kb polite • Larger than 16pt font is best for mobile • Include the full link – no relative links –
• 2mb max user initiated viewability when referencing them in your code
MAX ANIMATION LENGTH • Static File Size: 75kb max • Example of an absolute link:
5-second pause URL must be appended with
• 10 seconds; looping permitted with 5-
second pause https://rather than just www. If you are
NATIVE CONTENT using click tags, they must be embedded
TARGET URL & CLICK THOUGH BEST
• Word document containing copy PRACTICES • Subject Line: 70 characters or less
(1,250 – 1,500) to influence the (including spaces); to avoid spamming
piece if custom; or body copy of • URL must be submitted with banner issues, refrain from using exclamation
ingested article • Ensure there is something for the reader marks, ALL CAPS, unusual characters,
• At least one high-res image to to view, act upon or read after the click misleading, descriptions, and spam
accompany story (i.e. do not send to the homepage) triggering words, such as “Free” or
“Guaranteed”
• Image should have 2x1 WxD ratio
• Company logo
44THANK YOU
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