2021 Media Kit - Want to reach more than 5,000 Arizona CPAs and let them know about your product or service? Here's how - Arizona Society of CPAs
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Want to reach more than 5,000
Arizona CPAs and let them know
about your product or service?
Here’s how ...
2021 Media Kit
ASCPA 2021 Media Kit 1
Contents
Reach our members through a variety of advertising and
sponsorship opportunities.
4 Display Advertising
AZ CPA magazine ... 4
5 Classified Advertising – Online or Print
7 Digital Advertising
8 Sponsored Content
Webinars
Articles
9 Event Sponsorships
Conferences ... 9-10
Don Farmer Tax Update ... 11
Phoenix Tax Workshop ... 11
2 ASCPA 2021 Media Kit
ASCPA Member Demographics—Who We Are ...
ASCPA members have great buying power and make outstanding customers.
The Arizona Society of Certified Public Accountants (ASCPA) is
the largest professional organization operating specifically for Areas of Employment:
CPAs in Arizona. The ASCPA has 5,000 members, including CPAs
in corporate finance, public practice, government, nonprofit and
education.
Corporate Finance: 35%
Our members include top financial decision-makers who are
advisors to both large and small businesses. They are established Government: 6%
professionals, many with titles such as president, CEO, CFO and
are executives in companies who have impressive authority and
buying power. A vast majority of our members recommend Public Practice: 49%
products and services to their clients.
Other: 10%
Membership: 5,000
Members in Leadership Positions:
Like most professional organizations in Arizona,
the majority of our members reside and work
in the greater Phoenix area (77%), followed by
Tucson (13%).
2,696
of our members are in leadership positions
such as CEO, CFO, President or
Managing Partners.
For more information contact:
Heidi Frei
(602) 324-4743 • advertise@ascpa.com
ASCPA 2021 Media Kit 3
AZ CPA Magazine Display
Advertising
AZ CPA magazine is the official publication of the Arizona Society
of CPAs. Our members rate AZ CPA as one of the top reasons they
belong to the ASCPA. AZ CPA September/October 2020
AZ CPA is mailed to our members and also provided digitally.
Display and classified ads are available to advertise your product or
service.
2020
Arizona Legislative and
General Information—Circulation: 5,000 PAC Report
Arizona’s Tax Reactions to
• AZ CPA is published six times a year COVID-19
Steps for Businesses to
• Sent to all 5,000 ASCPA members Survive Crisis
• Published online on the ASCPA’s website The Arizona Society of Certified Public Accountants y www.ascpa.com
• Included in our electronic newsletter
2021 AZ CPA Editorial Calendar
Issue Space Reservations Ad Materials Due*
JANUARY /FEBRUARY Dec. 1 Dec. 10
MARCH/APRIL Feb. 1 Feb. 10
MAY/JUNE April 1 April 9
JULY/AUGUST June 1 June 10
SEPTEMBER/OCTOBER Aug. 2 Aug. 10
NOVEMBER/DECEMBER Oct. 1 Oct. 11
*Material deadlines apply to display advertising only. All classified ads must be submitted online by space
reservation deadline. Topics subject to change.
4 ASCPA 2021 Media Kit
AZ CPA Advertising Rates
Four Color 1x 3x 6x
Full Page $1,000 $950 $900
1/2 Page $650 $600 $550
1/3 Page $475 $425 $375
1/6 Page $325 $300 $275
Back Page $850 $800 $750
*All ads are four color. Back page is unique half-page size.
Inserts:
Inserts $1,000 Free-Standing: $1,000
Bound Insert: $1,000
Guaranteed positions add 15%. For free-standing insert, the advertisement must be
on 8.25” x 10.5” maximum 70# text paper. Printing
may be on both sides. The bound insert must be
10.5” X 11” allowing for a 3” bind in flap. Printing may
Classified Ad Rates — Discount for ASCPA Members! be on both sides and flap. Advertiser must furnish
Up to 40 words 41-100 words
all copies.
Members $ 60 $ 85
Nonmembers $ 115 $ 165
For an additional $25, the ad can be placed on the website and
For more information contact:
in the magazine. Advance payment is required. Ads are limited to
Patty Rife
100 words. All classified ads must be prepaid and placed online
(602) 324-1678 • advertise@ascpa.com
through our website at www.ascpa.com.
Arizona Society of CPAs
4801 E. Washington, Suite 180
Phoenix, AZ 85034-2040
Ad Sizes—Size Requirements (inches)
Full Page 1/2 Page 1/3 Page 1/6 Page
7 1/2 w x Vertical Vertical Vertical
9 1/2 h 4 1/2 w x 7 h 2 1/4 w x 2 1/4w x
BLEED: 9 1/2 h 4½ h
8 1/2 x 10 7/8
1/2 Page 1/3 Page 1/6 Page Back Cover
Horizontal Horizontal Horizontal 7 1/2 w x
7 1/2 w x 4 1/2 w x 4 1/2 w x 5 1/2 h
4 1/2 h 4 1/2 h 2 1/4 h
ASCPA 2021 Media Kit 5
Production Requirements: Advertising Tip: Successful advertising is
Advertising rates are for space cost only and are based upon
receipt of acceptable advertising copy. the result of careful planning and execution.
Advertising copy:
Always include an offer and a call to action.
Electronic media required: High resolution (300 dpi at 100% of The offer can be a special discount, free
actual printed size) art files created as a PDF in Quark Xpress,
Adobe InDesign, Adobe Illustrator, or Adobe Photoshop. The estimate, white paper, etc.
ASCPA accepts no liability for errors in ads that are submitted
without following these requirements. Advertiser will be
responsible for costs incurred as a result of not meeting the
mechanical specifications listed above. Submission of copy is the
responsibility of the advertiser. Ads from the last insertion will be AZ CPA Author Guidelines
re-run if new copy is not received by the deadline dates provided.
Circulation: 5,000
General Information:
All advertising is subject to publisher’s approval. Advertisers Editor: Patty Rife
and advertising agencies assume liability for all content of
advertisements printed and assume responsibility for any Publisher: Arizona Society of Certified Public
claims based upon subject matter. All ads are positioned at the Accountants
discretion of the publisher unless specific position is contracted
for or agreed upon in writing. Description: Four-color magazine published six times a year
covering information and issues relevant to Arizona CPAs.
The ASCPA does not accept ads or sponsorships for seminars
Membership includes CPAs who practice in public accounting,
offering continuing professional education (except those co-
private industry and government.
sponsored by the ASCPA) or promotion of membership in other
associations.
Submissions: Article length should range from 800 – 1,200
Terms: words. Please do not submit vendor-oriented articles that
All advertisers must sign a contract with the ASCPA prior to ad promote a product or service for CPAs. Avoid jargon and legal
placement. All advertisers will receive one copy of the publication terminology that would not be understood by the average
upon distribution. First time advertisers are required to pay
reader. Areas of interest to readers: practice management,
full amount prior to first insertion. All other insertions will be
issues of interest to sole practitioners, marketing, current
billed upon distribution. No cash discount allowed. Guaranteed
positions add 15%. Full invoice amount is due within 30 days legislation, new laws, tax issues, technology, issues relevant to
of invoice. Publisher reserves the right to require full payment a particular segment of the membership (public accounting
prior to each insertion. Prices, rates and deadlines are subject issues, government accounting, or private industry). Articles
to change without notice. The customer must assume the may be submitted by email to advertise@ascpa.com. Please
responsibility of asking the ASCPA to verify rates and any other include a short biography of the author with article.
specifications.
Contact Patty Rife at Deadlines: One month prior to publication date (example:
advertise@ascpa.com Feb. 1 for March/April issue) depending upon prior acceptance.
Contact Patty Rife at (602) 324-1678
or advertise@ascpa.com.
6 ASCPA 2021 Media Kit
ASCPA Digital Advertising
Opportunities
The ASCPA website offers a range of high-visibility advertising
opportunities designed to promote your product or service to a
targeted audience. Banner ads can link directly to your website.
We have two monthly email newsletters - the ASCPA Monthly
Update and CPE Spotlight.
Circulation
Monthly Update: 4,400
CPE Spotlight: 4,400
Banner Ad Rates
1x 6x 12x
Monthly Update 500 450 400
CPE Spotlight 500 450 400
Banner Sizes:
Monthly Update/CPE Spotlight —560 w x 100 h pixels.
For further information,
please contact: Heidi Frei
(602) 324-4743 • advertise@ascpa.com
ASCPA 2021 Media Kit 7
Articles: $750
Write an article on a subject of interest to CPAs to show your
expertise on the topic. The article will be featured in our email
newsletter, ASCPA Monthly Update, that is sent to all members.
The headline and first few lines of the article will be included in the
newsletter with a link to the full article. The article will be labeled as
sponsored content.
Each ASCPA Monthly Update will include no more than two
sponsored articles.
Sponsored Content
You’re an expert in your field. Share your knowledge with our CPAs For further information contact
to build business relationships through our sponsored content Heidi Frei
opportunities. (602) 324-4743 • advertise@ascpa.com
One-Hour Webinar: $1,000
Share your expertise with our members. By sponsoring a one-
hour webinar, you will be able to share your knowledge with
approximately 100 members.
You will provide a speaker and PowerPoint presentation and the
ASCPA will market and administer your webinar.
Your presentation should be educational and not a sales
presentation. The presentation must have a minimum of 50
minutes of educational content for CPAs.
Sponsorship includes:
• Webinar will be marketed to the ASCPA membership with a
link to your website
• Administration and delivery of webinar and CPE by the
ASCPA
• A follow-up email will be sent to participants with a short
paragraph promoting your organization
8 ASCPA 2021 Media Kit
Conference Sponsorships
Sponsoring a conference is a unique and exciting opportunity
to network with your target market, get your name out and explain
your products and services to CPAs attending the Arizona Society
of CPAs’ popular conferences. You will be able to reach a select
audience, who may become your clients. Sponsorship opportunities
are limited in number; these spaces are sold on a first-come, first-
served basis.
2021-2022 ASCPA Conferences
Take advantage of this great opportunity to meet face-to-face with
our members when sponsoring a conference.
Specialty Conferences
Not-for-Profit Conference
June 24, 2021
Governmental Accounting Conference
Feb. 4, 2022
Platinum (only one available)
$4,000
Gold
$1,750
ASCPA 2021 Media Kit 9
Not-for-Profit and Governmental Accounting Conferences
Gold Platinum
$1,750 $4,000
Skirted tabletop exhibit space X X
(Premium Location)
Number of people to represent your organization at 4 4, plus 2 additional guests for lunch
your exhibit space
Number of complimentary registrations for CPE 1 2
Company listing in conference course materials X X
provided to attendees
Public mention of thanks in opening remarks of X X
conference
List of attendees provided (name and company name) X X
50-word announcement in event reminder email X X
Company literature included in handouts X X
Company name posted on the conference page with X X
link from our website to yours
Company name included in print marketing materials X X
Company name included in the event marketing in the X X
CPE Spotlight email newsletter
Introduce a keynote speaker and deliver one-minute X
address about your company prior to introducing
speaker
Company logo item distributed to attendees X
Company logo included in AZ CPA ads for the X
conference (minimum 2 issues)
Logo will be included on the front of print marketing X
materials
Company name will be featured on event attendee X
nametags
A maximum 70-word announcement about your X
company will be included in the thank you email to
conference attendees
Your organization will be tagged in at least two ASCPA X
social media posts about the conference.
Company name and link to website included in all X
conference email marketing
10 ASCPA 2021 Media KitDon Farmer’s Tax Update Phoenix Tax Workshop
Oct. 29, 2021 Get access to more than 100 experienced tax professionals who
Don Farmer’s Tax Update is the ASCPA’s premier event with more participate in each session of the Phoenix Tax Workshop in-person
than 300 attendees in 2020. CPAs and tax professionals from all and through webcasts.
over the state attend this annual event.
For $650 per session, you will be the exclusive sponsor, which
$2,000 – Gold Sponsor includes:
• Skirted tabletop exhibit space • One-minute address to the attendees at the beginning of
• Lunch for four exhibitors/sponsors the program
• One of the four may attend the seminar for continuing education • Include a one-page handout in the materials
credit at no charge • Sponsorship table to display your company information
• List of attendees provided (name and company name) • Two attendees from your organization
• One-minute address during lunch
• Company literature included in handouts These sessions are held eight times/year on a Saturday morning
• 50-word announcement from your organization with link to from 9 a.m. to noon:
website included in reminder email to webcast participants
• Organization name and link to website included in two promotional Phoenix Tax Workshop Dates:
emails for the seminar
July 17, 2021
Aug. 21, 2021
Sept. 25, 2021
Oct. 23, 2021
Nov. 20, 2021
Jan. 15, 2022
Feb. 19, 2022
April 22, 2022
ASCPA 2021 Media Kit 11ASCPA Annual Conference
November 9-10, 2021
Location: Desert Willow Conference Center and Webcast
Platinum — $4,000 (two day)
Gold — $1,600 (two day)
Silver — $800 (one day)
Join us at the inaugural ASCPA Annual Conference where you
can connect with CPAs from a number of specialty tracks.
CPAs will enjoy the benefits of a larger conference experience,
while still having access to their specialized content. General
sessions will include important updates on the economy, fraud,
technology, ethics, accounting and more from favorite local
and national speakers.
This conference includes the specialty tracks for the following
past conferences, and all specialty tracks will be webcasted!
• Arizona Federal Tax Institute
• Technology for Accounting
• Accounting & Assurance
• Financial Planning
• Business Valuation and Forensic & Litigation Services
• Leadership & Growth Alliance
• Corporate Finance
• Construction
12 ASCPA 2021 Media KitASCPA Annual Conference
Silver Gold Platinum
Skirted tabletop exhibit space One-Day Two-Day Two Day
(Premium Location)
Representatives at exhibit space* 2 2 4
Sponsor listing in conference course materials X X X
provided to attendees
Public mention of thanks in opening remarks of X X X
conference
List of attendees provided (name and company X X X
name). If a raffle item of $100 or greater is provided
by your company, you will also receive emails and
mailing addresses of raffle entrants.
Sponsor’s literature included in handouts submitted X X X
by sponsor (one page 8 ½ x 11)
Sponsor will provide a 30-second video commercial/ X X
announcement that will play for the in-person and (one-minute video)
webcast audiences on both days.
Sponsor’s name included on print marketing X X
materials
Sponsor’s name posted on the conference page X X
with link from our website to yours.
Sponsor’s name included in print marketing X X
materials
Sponsor’s name with a link in targeted email X X
marketing (a minimum of 12 emails)
Complimentary CPE conference registrations 2
50-word announcement in event reminder email X
Introduce the keynote speaker X
Company logo is included in AZ CPA ads for the X
conference (minimum 2 issues) and on the front of
print marketing materials
Sponsor’s name will appear with a link to your X
website in the event marketing in the CPE Spotlight
(email newsletter) and special alerts sent to market
the conference.
*Additional representatives at the exhibit table can be purchased for $100/day/person.
continued ...
ASCPA 2021 Media Kit 13Silver Gold Platinum
X
Lanyard with your company name
Logo item provided by you distributed to in-person X
attendees
A maximum 70-word announcement about your X
company will be included in the thank you email to
conference attendees with your contact information
and link to your website
Your organization will be tagged in at least two X
ASCPA social media posts
Promotional items (videos, email content, social media, materials at sponsor tables, etc.) provided by the sponsor cannot include any
reference to CPE programs outside of the ASCPA’s offerings.
4801 E. Washington St., Suite 180
Phoenix, AZ 85034-2040
Telephone (602) 252-4144
AZ Toll-Free (888) 237-0700
Fax (602) 252-1511
www.ascpa.com
Contact Heidi Frei at
(602) 324-4743 or
advertise@ascpa.com
14 ASCPA 2021 Media KitYou can also read
