2021 Media Kit Strategic Partnerships Education Industry Awareness - PSDA
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2021 Media Kit Strategic Partnerships • Education • Industry Awareness
Our Mission PSDA (the Print Services & Distribution Association) is the print industry’s only association that helps distributors grow by cultivating strategic partnerships with manufacturers and suppliers. We deliver the tailored education and forward-looking insights needed to succeed in this ever-changing industry. Communication is essential to our mission. PSDA’s award-winning PS Magazine is the heartbeat of the industry, pumping out valuable tips and insight distributors use to grow their companies. The magazine, Supplier Directory and digital vehicles empower advertisers to connect their messages to the market.
PRINT SUPPLIER DIRECTORY DIGITAL SPECIFICATIONS RATES
PS Magazine
For more than 50 years, PS Magazine has provided PSDA members
with forward-thinking perspectives from industry experts on topics
PS Magazine is a
such as sales and marketing, technology, business management, top-tier publication
innovation and more. It is delivered to more than 6,000 engaged
readers, 8 times each year, working in the markets you’re with a highly qualified
aiming to reach. As the most respected voice for the industry, the
magazine has long been the go-to resource for industry trends and audience.
insightful perspectives directly from PSDA members.
PSDA will be delivering more online-exclusive content in 2021,
including more stories and graphics on the PostScript content
hub. This move will improve the balance between PSDA’s print
and digital content, and empower our publications to be even
more timely, relevant and compelling. PS Magazine is combining
its January/February and May/June issues in 2021 to deliver
eight printed magazines in addition to the printed Supplier
Directory.
Our magazine has a long history of award-winning writing and
design. It has captured more than 50 national and regional
awards, including ones from the National Press Club, Folio and
the American Society of Business Publication Editors (ASBPE).
Contact Us Today: Emily Marxer / 312-673-5502 / emarxer@psda.org OR Nick Schuette / 312-673-4974 / nschuette@psda.org 3
PRINT SUPPLIER DIRECTORY DIGITAL SPECIFICATIONS RATES
PS Magazine – 2021 Editorial Calendar
Jan/Feb March April May/June July/Aug September October Nov/Dec
Tech Showcase Production Effects
State of the Industry Labels & Tags Top Distributors Top Trade Printers Folders & Binders Digital Printing
(+ Software Trends) (+PEAK Awards)
Ad Reserveration Deadline Ad Reserveration Deadline Ad Reserveration Deadline Ad Reserveration Deadline Ad Reserveration Deadline Ad Reserveration Deadline Ad Reserveration Deadline Ad Reserveration Deadline
11/30/20 1/8/21 2/8/21 4/12/21 6/8/21 7/8/21 8/10/21 9/9/21
Artwork Deadline Artwork Deadline Artwork Deadline Artwork Deadline Artwork Deadline Artwork Deadline Artwork Deadline Artwork Deadline
12/7/20 1/15/21 2/15/21 4/19/21 6/15/21 7/15/21 8/17/21 9/16/21
Ad materials CANNOT be accepted after the deadline.
Customize Your Message With Our Help Here’s a sample list of products and vertical markets we can spotlight (or you can create
If you’d like to get some “good ink” while educating distributors on a specific product your own category):
or vertical market, our editorial and design team will help you shape a two-page spread
Sample Product Spotlight Sample Vertical Market Spotlight
that stands out. This content can position your company as a thought leader that helps
Opportunities Opportunities
distributors learn and grow.
Digital Print Direct Mail Retail Financial
This is an open opportunity, available as a sponsorship in any printed issue of Labels & Tags Packaging Manufacturing Nonprofits
PS Magazine. To include a custom Vertical Market Showcase or Spotlight Opportunity, Security Documents Business Cards & Insurance Education
Folders & Binders Stationery Health Care Government
PSDA needs to know 6 weeks prior to the artwork deadline of your chosen issue.
Promotional Products
Contact Us Today: Emily Marxer / 312-673-5502 / emarxer@psda.org OR Nick Schuette / 312-673-4974 / nschuette@psda.org 4
PRINT SUPPLIER DIRECTORY DIGITAL SPECIFICATIONS RATES PS Magazine – High-Impact Advertising Set your company apart with a premier ad placement. Bring attention to new products or services in a big way through one of the following opportunities. Roll over the descriptions below to view samples of each. Belly Band Wraps around the magazine with your messaging on both sides of the piece. Cover Sponsorship Includes logo and company description on the cover and table of contents, as well as a full page ad and a two-page spread. Insert Full-page advertisement (designed on both sides) bound on special stock within the magazine. Polybagged Outsert A designed piece placed on the outside of the magazine within a clear polybag. Cover Tip-On A designed piece tipped on to the outside front cover of the magazine. Gatefold Cover Two-page advertisement that opens directly from the front cover. Custom Content Connect with us to create something that is meaningful and meets your goals. PSDA will create editorial and provide you proof of final creative layout for approval. Contact Us Today: Emily Marxer / 312-673-5502 / emarxer@psda.org OR Nick Schuette / 312-673-4974 / nschuette@psda.org 5
PRINT SUPPLIER DIRECTORY DIGITAL SPECIFICATIONS RATES
Supplier Directory
“
Not only did I upgrade my
Get noticed in real time with PSDA’s trusted supplier subscription to PS Magazine so
referral program. every sales person and customer
The program consists of the annual printed Supplier Directory,
service person gets one at the office
the Online Supplier Directory, PSDA members-only Supplier (or at home now), I’ll regularly use
Referral Forum (also referred to as the Sourcing Listserv) and it to point out new and interesting
One-on-One Referral Service. products during our team meetings.
The information in the magazine (and
from PSDA and our manufacturing
partners) keeps my team ahead of
2020 SUPPLIER my competitors. In addition, having
DIRECTORY access to the magazine, printed
P SDA’ S E XCLU SIVE DIRE CTORY FOR YOU R
NE XT ST RAT E GIC PART NE R
directory, online directory and the
“sources” online community means
that we basically never have to say
no to a client or prospect because
we can’t find something they need.
It makes us so much more than
”
a distributor and it’s all because
of PSDA!
Nathan Goldberg,
Specialized Office Systems
This issue is sponsored by Label Works. We specialize in digital and
flexographic, pressure-sensitive labels with the fastest turnaround time
in the industry – most products ship in just 24 hours! Give us a call and
we’ll work with you to create just the right label for your customer.
Contact Us Today: Emily Marxer / 312-673-5502 / emarxer@psda.org OR Nick Schuette / 312-673-4974 / nschuette@psda.org 6
PRINT SUPPLIER DIRECTORY DIGITAL SPECIFICATIONS RATES Supplier Directory – Printed Due out in Summer 2021 (artwork due by June 1) The Supplier Directory is the most sought-after and used publication produced by PSDA. Sales reps and CSRs rely on it to find partners, scan vendor descriptions and lists of capabilities, and match their projects with the right company. You have numerous options to get your ad noticed by distributors who use this issue year round. Roll over the descriptions below to view samples of each. Cover Sponsorship Includes logo and company description on the cover, a full-page ad on page one and a two-page spread. Tab Sponsorship Advertiser provides artwork featured on the front or back tabs that navigate readers to the information they need. Full Page/Half Page Advertisement Advertiser provides artwork to be featured as a full page or half page. Featured Listing: Members-Only Section Includes a feature ad within the directory listing and the company logo above the listing. Product Index Category Sponsorship Includes your company logo below the product index category name. Contact Us Today: Emily Marxer / 312-673-5502 / emarxer@psda.org OR Nick Schuette / 312-673-4974 / nschuette@psda.org 7
PRINT SUPPLIER DIRECTORY DIGITAL SPECIFICATIONS RATES Supplier Directory – Online Highlight your company in PSDA’s Online Supplier Directory, which receives over 20,000 page views each year. Priority Enhanced Listing Enhanced Listing Move your company to the top of the list with a Priority Listing, which features your company Keep distributors from having to scroll to find you. An enhanced listing features your company logo, description and contact information so distributors can contact you directly. logo, description and contact information. Contact Us Today: Emily Marxer / 312-673-5502 / emarxer@psda.org OR Nick Schuette / 312-673-4974 / nschuette@psda.org 8
PRINT SUPPLIER DIRECTORY DIGITAL SPECIFICATIONS RATES Digital Increase your awareness in the digital space through PSDA’s online resources. Roll over the descriptions below to view samples of each. PSDA Website Increase your awareness online and reach leading resellers through PSDA’s mobile-responsive website. PostScript Reach a wider audience of both PSDA and non-PSDA members with PSDA’s newest content offering (postscript.psda.org). Options include sponsored content and web banners. Sponsored Demo/Tour + Thought Leadership Webinars Provide PSDA distributors or all members the information they need to know about your products, solutions, or facility. Email Blasts Branded emails can help you target your audience and increase message relevancy through themes, seasonality and frequency. e-News Reach 5,800 subscribers weekly through PSDA’s e-newsletters. Option includes banner advertisement. PSDA Community Homepage Get in front of distributors looking to connect on the new home of PSDA’s referral listserv and Executive Discussion Board with banner ads on the home page or community emails. Contact Us Today: Emily Marxer / 312-673-5502 / emarxer@psda.org OR Nick Schuette / 312-673-4974 / nschuette@psda.org 9
PRINT SUPPLIER DIRECTORY DIGITAL SPECIFICATIONS RATES
Ad Specifications – PS Magazine
The magazine’s final trim size is 8.125" x 10.875"; bleed size is 8.375" x 11.125". Four-color process only, 150-line screen, perfect bound.
Ad materials that do not conform to stated requirements may incur additional production costs. PSDA reserves the right to convert any specified
PMS color to standard process color without prior permission from advertisers or agencies. Ad materials will be kept for 12 months after issue date.
Ad Dimensions File Preparation/Submission
• Supply a high-resolution Adobe Acrobat PDF with fonts embedded and all colors/
A) Two-Page Spread A images at 300 dpi with CMYK color attributes.
Trim Size: 16.25" x 10.875" • For full-bleed ads, allow 0.125” (1/8”) larger than magazine trim size and keep live
matter at least 0.25” (1/4”) from trim on all four sides. Crop marks are not required for
Bleed Size: 16.75" x 11.125"
full-bleed ads.
Live Area: 15.75” x 10.25” • Upload materials to the following FTP site:
(all lower case, no spaces)
B Host: ftp.printsolutionsmag.com
(B) Full Page
ID/Login: print
Trim Size: 8.125" x 10.875" Password: Pr1nt3rs#30
Bleed Size: 8.375" x 11.125" • File name: Please save final ad file using this naming convention:
companyname_monthyear.pdf.
C
Insert Specifications
(C) 1/2 Page Horizontal 7.125" x 4.7" • Quantity: 6,000
• Size: 8.375” x 11.125” Note: Keep live matter at least 0.25” (1/4”) from each edge.
0.125” (1/8”) is trimmed from all four sides during binding. Final trim size is
8.125” x 10.875” after binding.
• Paper weight: Min. 80 lb. text; Max. 100 lb. text.
• Inserts should be shipped to:
(D) 1/4 Page Horizontal 7.125" x 2.35" Dale Ricker
Attn: PS Magazine, [Issue Month/Year], [Insert Count]
D Dartmouth Printing Company
69 Lyme Road
Hanover, NH 03755
• If your insert has printing on more than one side, please specify which sides are the
front and back.
• Excess inserts will be destroyed unless specific return shipping or “hold for future
issue” instructions are supplied in writing at the time of insertion.
Contact Us Today: Emily Marxer / 312-673-5502 / emarxer@psda.org OR Nick Schuette / 312-673-4974 / nschuette@psda.org 10PRINT SUPPLIER DIRECTORY DIGITAL SPECIFICATIONS RATES
Advertising Rates
PS Magazine PSDA.org
Covers, Spreads & Inserts 1x 4x Entire Year Banner Ad Sizes/Pixels 1x 3x 6x 12x
Cover Sponsorship (Premium) $6,000* – – Home Page, 1125 x 145px $1,400 $1,250 $1,200 $1,100
Cover Sponsorship $5,000 – – Inside Pages, 1125 x 145px $1,200 $1,050 $1,000 $900
Outside Back Cover $3,900 $3,700 $3,300
Inside Front Cover $3,600 $3,400 $3,000
PostScript
Inside Back Cover $3,400 $3,200 $2,800
Top Banner $1,500/month
Two-Page Spread $4,000 $3,800 $3,400
Other Banner $1,000/month
Inserts $3,200 $3,000 $2,600
Exclusive Sponsored article $2,000/month
Outserts $4,000 $3,800 $3,400
Banner & Exclusive article $3,000/month
Custom Content Contact Us for Pricing
*The June/July and August issues of PS Magazine are considered premium. Sponsored Demo/Tour + Thought Leadership Webinar
Four-Color Display Ads 1x 4x Entire Year Member Non-Member
Full Page $2,400 $2,100 $1,700 Webinar $4,500 $6,000
1/2 Page $1,600 $1,350 $1,050
1/4 Page $1,000 $850 $750 PSDA’s Communities, E-Newsletters and Branded Emails
Classified Ads 1x 4x Entire Year Banner Ad Sizes/Pixels 1x 3x 6x 12x
1 Column – 2.2 x 1in $400 $350 $250 Top Banner, 600 x 100px $1,300 $1,100 $1,000 $900
1 Column – 2.2 x 2in $600 $550 $400 Other Banners, 600 x 100px $1,100 $950 $900 $850
PSDA Community Banners (per month)
2 Column – 4.5 x 2in $750 $700 $600
Top of Page, 962 x 125px $2,500 $2,000 $1,500 –
PSDA Community Banners (per month)
Supplier Directory- Print Bottom of Page, 962 x 125px $1,500 $1,000 $500 –
Print Member Non-Member PSDA Community Banners (per month)
Community Update Email Banner, 300 x 200px $2,000 $1,500 $1,000 –
Cover Sponsorship $6,000 $8,000
Tab Sponsorship $2,000 $3,000 Emails*
Full Page $2,500 $3,500
Print Distributors $2,000
1/2 Page $1,700 $2,700
Trade Printers $1,800
Featured Listing $750 $950
Print Distributors & Trade Printers $2,800
Index Sponsorship $750 $950
Suppliers $1,200
Online Directory Member Non-Member Full Database $3,000
Priority Enhanced Listing $749/year* $995/year* *The fees outlined include PSDA’s services to distribute your email marketing. Email messages, including graphics, may not exceed
20kb. PSDA sales staff will provide instructions for how to set up your email marketing to gain maximum exposure.
Enhanced Listing $449/year* $649/year*
*Per category
Discounts available for advertising and enhanced listing bundles. Custom options are available. Please contact the PSDA sales team to explore your options.
Contact Us Today: Emily Marxer / 312-673-5502 / emarxer@psda.org OR Nick Schuette / 312-673-4974 / nschuette@psda.org 11Contact Us Today
We look forward to partnering
with you soon!
Emily Marxer Nick Schuette
312-673-5502 312-673-4974
emarxer@psda.org nschuette@psda.orgYou can also read
