2021 MEDIA KIT - FranchiseConnect OUR READERS ARE YOUR TOP PROSPECTS ARE YOU REACHING THEM? - Franchise Connect Magazine
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AMERICA’S BEST BUSINESS OPPORTUNITY MAGAZINE
FranchiseConnect
®
www.franchiseconnectmag.com
OUR READERS
ARE YOUR TOP
PROSPECTS
ARE YOU REACHING
THEM?
YOUR
SUCCESS
STARTS
HERE
2021 MEDIA KIT
1
FranchiseConnect
®
AUDIENCE+REACH
OUR AUDIENCE:
THE FRANCHISE BUYER WE HAVE A HUGE
We are the most effective Franchise COVID-19 DISCOUNT
Magazine in the US because our
CALL US TODAY TO GET
70% OFF
magazine goes directly into the hands
of potential Investors. The magazine
AMERICA’S
reaches over 400,000 individuals and
BEST BUSINESS
businesses interested in owning a
OPPORTUNITY
franchise, franchising their business or
MAGAZINE Recently we increased our digital
growing their franchise.
distribution. The magazine will be
The New Normal... emailed to our 55,000 subscribers
As we all navigate the “New Normal,” nationwide.
Franchise Connect Magazine has been Also, we increased the social media
published as a digital edition only. We blast so that the magazine reaches more
paused the print version. potential investors and entrepreneurs.
2
FranchiseConnect
®
WHY ADVERTISE WITH US?
SAVE
GREATER ADVERTISEMENT
DISTRIBUTION BUDGET
FREE MAGAZINE OUR MAGAZINE GOES
DIRECTLY INTO THE
HANDS OF POTENTIAL
INVESTORS
POTENTIAL
INVESTOR AND
ENTREPRENEUR
DATABASE
BEST ROI
AFFORDABLE
AD PRICE
BETTER KNOWN
QUALITY
COUNTS!
REPUTATION
LONGER
SHELF FREE AD DESIGN
LIFE
WHO WE ARE
Creative Edge Media Company has 40 years experience in magazine
publishing. Creative Edge is independent. It does not belong to any big
company or group.
Creative Edge is publishing the Franchise Connect Magazine to bring
together Franchisors and Investors.
It has an award winning design team that creates quality magazines.
Your investment in Franchise Connect Magazine is an investment in your
business. The magazine readers are educated, affluent, engaged and
highly qualified prospects for your product or service.
3
FranchiseConnect
®
CIRCULATION
OUR READERS ARE YOUR
TOP PROSPECTS
ARE YOU REACHING THEM?
400,000+
CIRCULATION
Digital Magazine
The magazine is available in digital
format, delivered to desktops and Social Media Blast
mobile devices. Franchise Connect Magazine will be
◗ Potential Investors & Entrepreneurs posted to the Social Media groups.
◗ Attorneys ◗ LinkedIn Groups 167,000
◗ Franchise Owners/Franchisors ◗ Facebook Groups 187,000
◗ Franchisees DISTRIBUTION 354,000+
◗ Suppliers/Services Providers
◗ Financial Consultants The magazine is published bi-monthly.
◗ C level Executives
◗ Top Commercial Realtors
DISTRIBUTION 55,000
Dedicated E-Mails
Custom crafted message.
Distributed to more than 5,000+
opt-in subscribers.
◗ Average total recipients: 5,000
◗ Average open rates: 14%
◗ Average clicks per email: 96
DISTRIBUTION 5,000
"If you want to understand how a lion hunts, don’t go to the zoo.
Go to the jungle."
– Jim Stengel
4
FranchiseConnect
®
EDITORIAL CALENDAR
JAN/FEB – WINTER 2021 ◗ TOP 100
Home Services Franchises
Home Services / Home Base Franchises ◗ INDUSTRY REPORT
◗ Meet the People Behind the Brands
Editorial/Space: Dec 23 ◗ Expert Advice
◗ Commercial Real Estate
Advertising Due: Dec 30 ◗ Legal Advice
◗ Franchising, Sales & Marketing,
Finance, Technology, Leadership,
Design, and Business articles
MAR/APR – SPRING 2021 ◗ TOP 100
Pet Franchises
Meow. Woof. Chirp. Peep. Squeak. ◗ INDUSTRY REPORT
◗ Meet the People Behind the Brands
"A MAN Pet Franchises ◗ Expert Advice
◗ Commercial Real Estate
Editorial/Space: Feb 14
WHO STOPS ◗ Legal Advice
◗ Franchising, Sales & Marketing,
Advertising Due: Feb 24
ADVERTISING TO
Finance, Technology, Leadership,
Design, and Business articles
SAVE MONEY
IS LIKE A MAN MAY/JUN – LATE SPRING 2021 ◗ TOP 100
WHO STOPS A Education Franchises ◗
Education Franchises
INDUSTRY REPORT
CLOCK TO SAVE Children’s Products and Services
◗
◗
Meet the People Behind the Brands
Expert Advice
TIME."
◗ Commercial Real Estate
Editorial/Space: Apr 1 5 ◗ Legal Advice
◗ Franchising, Sales & Marketing,
– Henry Ford Advertising Due: Apr 24 Finance, Technology, Leadership,
Design, and Business articles
JUL/AUG – SUMMER 2021 ◗ TOP 100
Senior Care Franchises
Senior Care and Healthcare Franchises ◗ INDUSTRY REPORT
◗ Meet the People Behind the Brands
Editorial/Space: Jun 15 ◗ Expert Advice
◗ Commercial Real Estate
Advertising Due: Jun 22 ◗ Legal Advice
◗ Franchising, Sales & Marketing,
Finance, Technology, Leadership,
Design, and Business articles
SEP/OCT – FALL 2021 ◗ TOP 100
Food Franchises
Food and Drink Franchises + Restaurant ◗ INDUSTRY REPORT
◗ Meet the People Behind the Brands
Editorial/Space: Aug 17 ◗ Expert Advice
◗ Commercial Real Estate
Advertising Due: Aug 24 ◗ Legal Advice
◗ Franchising, Sales & Marketing,
Finance, Technology, Leadership,
Design, and Business articles
NOV/DEC – LATE FALL 2021 ◗ TOP 100
Fitness Franchises
Sports and Fitness Franchises ◗ INDUSTRY REPORT
◗ Meet the People Behind the Brands
Editorial/Space: Oct 16 ◗ Expert Advice
◗ Commercial Real Estate
Advertising Due: Oct 26 ◗ Legal Advice
◗ Franchising, Sales & Marketing,
Finance, Technology, Leadership,
Design, and Business articles
5
FranchiseConnect
®
POWER PACKAGES
Your ad will be most visible, standing out from the crowd.
SUPER POWER ADVERTISEMENT PACKAGE
1. Full-page ad published in the magazine
2. Full-page Company Profile / Advertorial
3. Two Page Editorials / Interview with your CEO or President
4. Social Media Blast
5. Your logo on Franchise Connect Magazine's website for 2 months
6. Your company logo on our eBlast
POWER ADVERTISEMENT PACKAGE
1. Full-page ad published in the magazine
2. Full Page Company Profile / Advertorial
3. Social Media Blast
4. We will add your logo to our website for 2 months as a bonus.
FRANCHISE THE
FLAVOR OF
ADD VIDEO
NEW Y RK HOT-LINKED
We can embed DIRECTLY TO
your promo video
What Nathan’s did to hot dogs,
we’re doing again to New York’s finest,
RELISH THE PERKS
OF BEING FAMOUS
YOUR WEBSITE
Readers can
fastest and most fast-casual casual cuisine.
file on your ad in
• 103 years of global
brand power &
• Fresh Angus Burgers
• Premium Heroes
consumer loyalty
The world’s first wellness-focused
immediately contact
• High profits, low cost
membership-based dog grooming franchise
the magazine
• Hand-Breaded Chicken & Onion Rings • Best-in-class training &
• The World’s Best Hot Dogs & ongoing support
Fresh Crinkle Cut French Fries • Flexible, adaptable $75B U.S. PET INDUSTRY Scenthound is a revolutionary franchise concept
you by clicking the
restaurant designs
and/or we can
Recession-proof & Amazon-resistant pioneering a new frontier of dog care in a booming
pet industry.
GROUND FLOOR OPPORTUNITY
Our unique membership-based model helps dogs
link in your ad.
Exceptional support & training
link your promo
stay healthy, keeps pet parents coming back, and
RECURRING & WALK-IN REVENUE provides recurring revenue for franchise partners.
High profit margin potential & low
investment (starts at just over $200K)
brochure.
APPROVED
FOR INFORMATION ABOUT JOINING OUR PACK
f i n d o u t m o r e t o d ay email us visit our site visit scenthoundfranchise.com or call 561-581-2005
This information is not intended as an offer to sell, or the solicitation of an offer to buy, a franchise. It is for information purposes only. Currently, the following states regulate the offer and sale
of franchises: California, Hawaii, Illinois, Indiana, Maryland, Michigan, Minnesota, New York, North Dakota, Oregon, Rhode Island, South Dakota, Virginia, Washington, and Wisconsin. Within the
U.S.A., we offer franchises solely by means of our Franchise Disclosure Document. There are also countries outside the U.S.A. that have laws governing the offer and sale of franchises. If you
are a resident of one of these states or countries, we will not offer you a franchise until we have complied with pre-sale registration and disclosure requirements that apply in your jurisdiction.
6
FranchiseConnect
®
COMPANY PROFILE
YOU CAN PROMOTE YOUR
COMPANY AND SERVICES
COMPANY PROFILE
ADVERTORIAL STYLE.
Incredible Educational Franchise Opportunity
Making Science & Engineering Fun for Students
After-school programs are one of the fastest-growing
industries in the nation. According to Marketresearch.com,
over the five years to 2018, the number of students partici-
Readers can quickly find your
business information and services.
pating in after-school activities has risen due to increased
demand and over the five years to 2023, industry revenue
is anticipated to continue growing. Furthermore, accord-
ing to data from the Afterschool Alliance regarding parents
who have a child in an after school program:
It's not really about who you know,
• 77% agree that afterschool programs help children gain
teamwork, leadership, and critical thinking skills
• 88% agree that afterschool programs help develop
children’s social skills
Stemtree franchise presents a K-12 educational business
opportunity to be a part of this growing multi-billion dollar
after-school industry.
Stemtree’s focus on science, technology, and engineer- Stemtree’s unique concept and perspective on the
it’s who knows you.
ing aligns with today’s nationwide emphasis on STEM: Sci- marketplace has prepared us to expand our franchise at
ence, Technology, Engineering, and Mathematics. In com- a rapid pace. Our business model is structured to support
We send you a template. You
parison to other STEM centers, our K-12 Stemtree education the industry influx, allowing for new Stemtree franchisees
goes deeper and broader. Stemtree’s unique education to start generating quicker returns.
model offers each child a self-paced, customized program The Stemtree support system is consistent throughout
which allows them to become confident and capable in a the lifetime of our partnership, and we assist you in every
fill out the template, enter your
less intimidating, yet fun environment. Our highly struc- step of the way. If you have a passion for helping others
“I NEVER
tured curriculum not only incorporates STEM activities/ and improving lives, then owning a Stemtree franchise
experiments but also teaches the principles of science and would be one of the most rewarding franchises available.
engineering behind these activities. We are currently the
ONLY franchise that offers a complete curriculum for each Stemtree franchise system offers you an opportunity:
DREAMED ABOUT promotional sales text, approx. 350
of the following workouts: • To Inspire Children
• Science by grade level and high school Biology, • Access our specialized Turnkey Curriculum
Chemistry, and Physics • 365 Potential Revenue: In-center & out-center
• Coding enrollment plans throughout the year
SUCCESS,
• Robotics • Training and Support
- 400 words. Send it back to us with
• Electricity & Electronics • Highly Structured Curriculum
• Unique Education Model
I WORKED ®
STEMTREE FRANCHISING, LLC
220 Maple Ave, West +1 (877) 200-STEM (7836)
photos and vector logo. We create
FOR IT.”
Vienna, VA 22180 franchise@stemtree.com
the page for you.
www.stemtree.com
– Estee Lauder
MARKETPLACE SECTION
3.42" X 2.275"
Budget size ad but still effective. You
can get single-unit marketplace
ad or combine other boxes as much as
you want. For exampe: Double Vertical,
Triple Vertical, Quad Vertical, Double
Horizontal, and Quad Horizontal.
No design required. Send an image and
text, we do the rest!
7
FranchiseConnect
®
PRINT AD SPECIFICATIONS
1/3 PAGE
FULL PAGE FULL PAGE 1/2 PAGE horizontal
with bleed no bleed horizontal
1/2
ADVERTISING Keep all text and
PAGE
vertical
OPTIONS FOR vital elements
within the
LIVE AREA
1/4
PAGE
EVERY BUDGET 7.00" X 9.60"
AND GOALS
1/8” bleed Requirement beyond
trim for bleed ads (will be cut
off when book trims)
CHOOSE FROM
A WIDE VARIETY Full Page Spread Page trim 8.25” x 10.875”
OF SHAPES AND
SIZES TO SUIT 1/4” Safety margin for all text,
logos, etc. (keep all critical info
within 1/4” of page trim)
YOUR NEEDS
AD DIMENSIONS WIDTH HEIGHT
Full Page Bleed (includes add'l 1/8" that will be trimmed) 8.50" X 11.125"
2-Page Spread Bleed (includes add'l 1/8" that will be trimmed) 16.75" X 11.125"
Full Page (non-bleed, live area) 7.00" X 9.60"
2-Page Spread (non-bleed, live area) 15.25" X 9.60"
1/2 Page (vertical) 3.40" X 9.60"
1/2 Page (horizontal) 7.00" X 4.70"
1/3 Page 7.00" X 3.00"
1/4 Page 3.40" X 4.70"
Marketplace Section - Single-unit / One box 3.42" X 2.275"
MAGAZINE SIZE 8.25” X 10.875”
WHAT IS BLEED? Bleeds allow you to run artwork to the edge of a page. On a press, the
artwork is printed on a large sheet of paper and then trimmed down to size.
8
FranchiseConnect
®
PRODUCTION INFORMATION
File Formats for Submission ADS NEEDING DESIGN WORK:
Please supply ad copy, logo and images as a
COMPLETED ADS:
set. Design is free of charge.
PRESS OPTIMIZED OR
PDF-X-1A PDFs ARE REQUIRED ◗ Ad copy: Word document, RTF file, or
If the ad is intended to bleed, registration include in mail
marks must be applied with an offset of 16
pt. In the PDF file, there must be a minimum ◗ Logos: Vector EPS/AI or JPEG/TIFF at 300
of 1/8” bleed beyond the trim. dpi or larger*
◗ Please convert all RGB & Pantone colors ◗ Photos: JPEG at 300 dpi or larger*
to CMYK.
* Lower resolution files will not print
◗ Ads created in Microsoft Word or other correctly and will appear raterized.
desktop publishing software cannot be
accepted.
All file materials can be sent to
◗ All elements intended to bleed must be info@franchiseconnectmag.com
extended at least 1/8” beyond the edges For much larger files please use
of the document onto the pasteboard. www.wetransfer.com
◗ All live text or images should be at least
1/4” from the trim.
◗ File must contain completed ad in the
exact dimensions to be printed.
◗ If sending more than one ad, each ad
should be a separate file.
◗ No camera-ready art will be accepted.
◗ Do not send JPEG or GIF files.
◗ All text should be saved at 100% Black.
◗ All images should be 300dpi or higher at
100% of finished size (no web images).
9
FranchiseConnect
®
READY TO PLACE AN AD?
Ready to talk about your ad program?
Quotes are customized based on your
budget, goals and preferences.
Contact us today.
SITKI KAZANCI
READY TO
MAKE YOUR Founder
BEST BUSINESS info@franchiseconnectmag.com
INVESTMENT? (703) 665-5507 phone
CARTER WESCOTT
Advertising Director
advertising@franchiseconnectmag.com
(703) 665-5507 phone
(347) 491-1548 mobile
EDITORIAL INQUIRIES
info@franchiseconnectmag.com
1751 Pinnacle Drive Suite 600
McLean, VA 22102
(703) 665-5507 phone
www.franchiseconnectmag.com
Please note we do not include rates
in our media kit. If you would like
to have a rate card, please contact
us. We will follow up with rates and
opportunities.
“Many a small thing has been made large by the right kind of
advertising.” – Mark Twain
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