2021 Guidelines To Our Brand - rev 1.0 - Integrated Biometrics
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2021 Guidelines To Our Brand rev 1.0
integratedbiometrics.com BRAND STANDARDS OUR BRAND 2 ELEMENTS 3 IDENTITY 11
Brand Guide v1.0 OUR BRAND
WE PROVIDE IDENTITY THROUGH BIOMETRICS.
Integrated Biometrics, LLC designs and manufactures fingerprint sensors for law enforcement, military
operations, homeland security, national identity, election validation, social services, and a wide range
of commercial applications. Whether it’s using the company’s ground-breaking touchless SDK, or their
patented FBI-certified LES (light emitting sensor) technology, IB enables lightweight, mobile biometrics
that outperform traditional prism-based devices in size, power consumption, portability, and reliability.
Identity management solutions providers, government agencies, and corporations around the world
rely on Integrated Biometrics’ products to provide identity quickly and accurately, even in challenging,
remote locations.
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Brand Guide v1.0
ELEMENTS
Logo
Color
Typography
next 4
Brand Guide v1.0 ELEMENTS
Horizontal 2 color (primary) Black IB and White White
OUR LOGO IS
UNIQUE
If used correctly, people will spot
us at a glance.
Logo Types
The IB logo comes in two format types: Stacked 2 color (alternate) Black IB and White White
horizontal and stacked. Please try to use
the horizontal version as your first option.
If it cannot be used due to small space or
orientation of final product, the stacked logo
may be used.
Color Usage
The colors in the IB logo are minimal.
Every attempt should be made to use the 2
color logo to the right. However, there are
alternates to be used on solid backgrounds:
black and white, blue and white, and black
and white reversed.
Download logo file formats
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Brand Guide v1.0 ELEMENTS
PROPER LOGO Normal Clear Space Normal Clear Space
USAGE
Clear Space
Clear space is used to give breathing room
between the logo and its elements around
it. Follow the clear space and scale guides
as shown here. Ensure that there is high
contrast with the background and the logo
(using master colors only).
Confirm that you’re using the correct
Minimal Clear Space Minimal Clear Space
version of the logo as shown here.
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Brand Guide v1.0 ELEMENTS
PROPER LOGO Min width: 1” or 72px
IMPROPER LOGO Incorrect Usage
X
USAGE USAGE
Minimum Size Don’t...
Min width: .5” or 36px
The IB logo is readable at a number of Change the shape or weight of the logo.
sizes but should remain no smaller than
the size limits to the right. If a smaller size Crop or stylize the logo with glows or
is required, please contact David Deady dropshadows, or skew surface treatments.
for guidance.
Use unapproved colors.
Don’t...
X
Allow the logo to become pixelated when
resizing. Consult a professional if resizing
a logo from a small/low resolution size to
large size.
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Brand Guide v1.0 ELEMENTS
COLORS Primary Colors Secondary Colors
IB BLUE IB GREEN
Values
R: 61 C: 65 Pantone: R: 0 C: 80 Pantone:
Our palette consists of primary and secondary G: 181 M: 10 299 C/U G: 167 M: 9 Green C/U
colors, and contrasting accent hues. B: 230 Y: 1 B: 134 Y: 61
K: 0 K: 1
Always use color in a way that optimizes HEX: #3db5e6 HEX: #00a786
legibility and supports best practices and
compliance for universal accessibility. IB BLACK IB BLUE 2
Do... R: 34 C: 70 Pantone: R: 0 C: 92 Pantone:
G: 30 M: 67 Natural Black C/U G: 105 M: 54 308 C/U
Use color deliberately and sparingly., B: 31 Y: 64 B: 147 Y: 24
and to support the content, medium, and K: 74 K: 4
communication context. HEX: #221e1f HEX: #006993
Don’t...
IB GREY
Use color to decorate. R: 167 C: 0 Pantone:
G: 169 M: 0 N/A
Use secondary, accent, or colors not B: 171 Y: 0
included in this guide. K: 40
HEX: #a7a9ac
Other Supported Greys
14% Black 7% Black
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Brand Guide v1.0 ELEMENTS
LOGO Acceptable Background & Logo Options
BACKGROUNDS ON IB BLUE ON IB BLACK ON IMAGE WITH BLACK OVERLAY
Follow these background color and contrast
usage guides to ensure proper reproduction
of the logo over our colors and photography. ON IB GREEN ON IB BLUE 2
Always make sure the logo stands off the
background with adequate contrast. Refer to
the color guides for appropriate logo color
usage and values.
ON IB GREY ON LIGHT GREY OPTION 1 IMPROPER PLACEMENT
Do... X
Use primary colors or white to create
adequate background contrast.
ON WHITE
Don’t...
Reproduce the logo over a background
that creates a low-contrast appearance, or
vibrates with color, place the logo in a color
that creates low-contrast or diminished
legibility, or use the logo on top of
unapproved or non-IB brand colors.
next 9Brand Guide v1.0 ELEMENTS
TYPOGRAPHY Type example: Proxima Nova Print only type example: Georgia
We utilize 2 fonts at IB: Proxima Nova and
PROXIMA NOVA Georgia Regular
LIGHT
Arial. Proxima Nova is the go-to font for
all communications. It should be used as
a headline, body copy, and everything in
between. Proxima Nova Regular should be ABCDEFGHIJKLMNOPQRSTUVWXYZ
used for all body copy. Bold can be used
for body headers and Light can be used for ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz
main section headers/headlines. Arial should
abcdefghijklmnopqrstuvwxyz 0123456789
only be used in applications where Proxima
0123456789
is unavailable (web, PPT, Word documents,
Georgia Bold
etc.). Please contact David Deady for further
guidance and questions.
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
Do... Proxima Nova Bold 0123456789
ABCDEFGHIJKLMNOPQRSTUVWXYZ
Make sure that you have the correct font Georgia should be used when using text
selected.
abcdefghijklmnopqrstuvwxyz in long printed documents to help with
0123456789 readability.
Don’t...
Please consult with David Deady before using
Stretch type or use similar typefaces. Proxima Nova Regular this font in any documents.
Regular should be your default option. ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
Download type sets
0123456789
next 10Brand Guide v1.0
IB IDENTITY
next 11Brand Guide v1.0 IB IDENTITY
BUSINESS CARDS
Irene B. Associate
Company Title
Our business cards are clear, simple and easy
to read. They are designed to present enough
2.6” +1 864 990 3711 o
information without cluttering or distracting 66.04 mm +1 864 990 3700 m
from the information placed on the card.
Contact David Deady for card orders. Please irene.associate@integratedbiometrics.com
be sure to include all your information up-front integratedbiometrics.com
to help the ordering process move smoothly.
3.13”
79.5 mm
next 12Brand Guide v1.0 IB IDENTITY
FULL STANDARD SIGNATURE REPLY EMAIL SIGNATURE
EMAIL
SIGNATURES
ARIAL BOLD 12PT
Our email signature is standardized and ARIAL REGULAR ITALIC 11PT
simple. They are designed to present enough ARIAL BOLD 11PT
information without cluttering an email ARIAL REGULAR ITALIC &
or distracting from the main message. All REGULAR 11PT
attempts should be made to follow these
layouts and should not be altered. ARIAL REGULAR ITALIC 11PT
Don’t...
Make edits without first consulting Marketing.
Add images or quotes without permission.
Do...
Include the logo and any additional contact
information you may have that is required by
your team.
next 13Brand Guide v1.0 IB IDENTITY PPT PRESENTATION
Download presentation files
next 14Brand Guide v1.0 IB IDENTITY
IB BOILERPLATE 150-word
Integrated Biometrics (IB), a pioneer in biometrics technology, designs and manufactures advanced, high-resolution touchless identification SDK software and FBI-
certified fingerprint sensors for law enforcement, military operations, homeland security, national identity, election validation, social services, and a wide range of
The boilerplate text is standardized, “about commercial applications. The company’s patented Light Emitting Sensor (LES) Film results in lightweight scanners that outperform traditional prism-based devices in
us” language that is used on every press size, power consumption, speed, portability, spoof-detection and reliability. Identity management solution providers, government agencies, and corporations around
release with little to no change. the world rely on IB sensors for fast and accurate enrollment, verification and identification, even in remote locations and hostile environmental conditions.
Don’t... Far more effective in mobile applications environments than silicon or other traditional prism-based sensors, Integrated Biometrics’ FBI-certified fingerprint sensors
work in any natural or artificial light, on dry or moist fingers and in dusty conditions. LES film resists abrasion and does not require the frequent cleaning cycles of
Make edits without first consulting Marketing. other technologies.
Do...
100-word
Include this verbiage at the end of all PR: the Integrated Biometrics (IB), a pioneer in biometrics technology, designs and manufactures advanced, high-resolution touchless identification SDK software and
company boilerplate is an important part of FBI-certified fingerprint sensors for law enforcement, military operations, homeland security, national identity, election validation, social services, and a wide range
any PR campaign. of commercial applications. The company’s patented light-emitting sensor (LES) technology enables lightweight scanners that outperform traditional prism-based
devices in size, power consumption, portability, and reliability. Law enforcement, military, homeland security, national identity, election validation, and social services
organizations around the world rely on Integrated Biometrics’ products to enroll and verify identity quickly and accurately, even in remote locations under extreme
conditions. Commercial enterprises and financial services organizations depend on Integrated Biometrics technology to build innovative, highly secure applications
to establish and enforce customer identity, in accordance with national and international standards.
50-word
Integrated Biometrics (IB), a pioneer in biometrics technology, designs and manufactures advanced, high-resolution touchless identification SDK software and
the world’s most mobile, durable and reliable FBI-certified fingerprint sensors. Law enforcement, military, homeland security, national identity, election validation,
financial and social services organizations around the world rely on Integrated Biometrics’ products for fast, accurate enrollment, identification and verification, even
in remote locations under extreme conditions.
next 15WORLD-CLASS
TECHNOLOGY
LES technology empowers energy-efficient, compact, and durable
biometric scanning solutions unique to the market. Ready to deploy
in any environment under any conditions, Integrated Biometrics’
scanners are the choice for high performance applications.
Integrated Biometrics, LLC.
+1 (888) 840-8034 · technical@integratedbiometrics.com
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