2021 EVENTS - GREENBOOK MARKETING SERVICES
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2021 Events
2021 Events
Virtual Events:
-- Insights Tech Showcase
February 4-18, 2021
Day 1 - Qual Showcase (February 4)
Day 2 - Quant Showcase (February 11)
Day 3 - Analytics Showcase (February 18)
-- Insights That Work
March 18, 2021
-- IIEX Europe
April 14-15, 2021
-- IIEX Forward
May 12-13, 2021
-- GreenBook Career Lab
June 2021
-- IIEX Behavior
July 22, 2021
-- GreenBook MRX Lab
August 2021
_______________________________________________
In-Person Events:
-- IIEX North America
Austin, TX
October 5-6, 2021
Virtual Event Sponsorships
Platinum Sponsor Post-Event Email
Showcase your company’s insights industry leadership Strike while the iron is hot by working with us to include
and gain unparalleled brand exposure with the information about your company in the post-event email.
highest-level sponsorship available. Take the plenary This official follow-up message from IIEX helps attendees
stage in front of the entire event audience of insights capture and crystallize wisdom and learnings from the
purchase decision-makers. Elevate your brand above the event. We’ll work with your marketing team to include an
competition with front page logo placement and element about your expertise and offerings. For example,
additional branding opportunities on the session page. a commentary piece, post-event summary, note from your
CEO, etc.
Gold Sponsor
Demonstrate your thought leadership and make an Virtual Swag Bag
impression on corporate research buyers who could be No bags full of conference swag, no problem! Send
your future customers. Show attendees your mastery and researcher attendees a virtual goody that reinforces your
make them really think in your 30-minute session on the product offerings. IIEX will send a dedicated email to
topic of your choice. Your session landing page includes attendees sharing your virtual gift the week before the
event start date.
additional branding opportunities.
Video Ad Sponsor @Home Happy Hour
Turbocharge your brand and messaging across multiple Capitalize on positive feelings associated with the social
mediums to leave research buyers with a lasting hour by sponsoring a virtual @home happy hour with
impression. Promote your company with 20-second attendees. We’ll work with your team to design an
pre-session advertisements, front page logo placement, experience that will delight attendees and leave them with
and exclusive sponsorship of a morning exercise or yoga a great impression of your company.
session led by an Olympian.
Case Study Session + eBook
Demo Case studies are one of the most effective ways to help
Don’t just tell it, show it! Have your prospective users and potential clients understand how you can help them.
partners experience your tool, platform, or service. Demonstrate the business impact your company makes
Illustrate key use cases with an interactive demo with clients by sharing your latest, most impactful case
followed by Q&A. This is the type of session best suited study in front of industry decision makers. After your
for introducing your product to an audience of insights 30-min session, we’ll publish the case study in our Insights
users who might otherwise never be exposed to it. that Work ebook.
Pre-Event Email Welcome Box
Make an impact on every conference attendee by Up and coming researchers who are accepted to our Career
including information about your company in the official Lab or MR Lab are sent a curated box of swag items. Put
pre-event email. This email is packed with content that your brand in the hands of students by sponsoring a few
attendees need before event day. We’ll work with your items of your choice!
marketing team to highlight information about your
expertise and offerings. For example, a commentary piece, Partner
note from your CEO, etc. Host a live session at our Career Lab or MR Lab. You’ll gain
access to our roster of accepted students, 100 of the most
ambitious young minds in market research.
Ready to get started? Contact us at sales@greenbook.org
Insights Tech Showcase Sponsorship Options
February 4-18, 2021
The Insights Tech Showcase is a series of curated vendor fairs for buyers, partners, and investors
looking to learn more about the most innovative and promising technology solutions in consumer
insights. Use an interactive demo to highlight the core benefits and use cases for your tech. All demos will
also be published and prominently featured in the GreenBook Directory.
Speaking Session
Session Duration
Attendee List
Price
Demo - Qual Showcase (February 4) $5,500 3 30 min Session Attendees
Demo - Quant Showcase (February 11) $5,500
3 30 min Session Attendees
Demo - Analytics Showcase (February 18) $5,500 3 30 min Session Attendees
Featured Demo in GreenBook Directory Included
Please contact sales@greenbook.org for more information.
Insights That Work Sponsorship Options
March 18, 2021
ITW uses case study presentations to spotlight the smartest and most creative thinking in consumer
insights. Whether you are a full-service firm, a boutique consultancy, or a tech platform, ITW is your
opportunity to show how you are moving the needle for partners and proving the value of insights. The
event is organized into industry-specific modules for maximum relevance and attendee engagement. All
case studies are also published in an e-book and on the GreenBook website.
Speaking Session
Session Duration
Lead Generation
Price
Case Study Session $4,500 3 30 min Session Attendees
Insights That Work 2021 eBook Included Direct online traffic
Case Study Feature in GreenBook Blog Included Direct online traffic
Please contact sales@greenbook.org for more information.
IIEX Europe Sponsorship Options
April 14-15, 2021
We’re turning our flagship European event virtual, and reaching a much larger audience! Synced with
local time zones, IIEX Europe will feature the most comprehensive and carefully curated lineup of
cutting-edge startups, brands, and vendors operating in the region. This event is ideal for companies
looking to present their latest ideas, products, and innovations.
Speaking Session
Session Duration
Attendee List
Price
Platinum $12,500 3 30 min Full
Gold Sponsor $9,500 3 30 min Full
Video Ad Sponsor $15,000 20 sec
Demo $4,500 3 30 min Session
Pre-Event Email $3,500
Post-Event Email $3,500
Virtual Swag Bag $5,000
@Home Happy Hour $3,000 3 Session
Please contact sales@greenbook.org for more information.
IIEX Forward Sponsorship Options
May 12-13, 2021
First launched in 2020 in response to the COVID pandemic, IIEX Forward is dedicated to preparing
insights professionals and organizations for what’s beyond the horizon. This event is the home of
futurists, forecasters, trend spotters, innovators, and visionaries. IIEX Forward serves as a platform for
companies that are re-imagining the future of consumer insights with today’s challenges in mind.
Speaking Session
Session Duration
Attendee List
Price
Platinum $12,500 3 30 min Full
Gold Sponsor $9,500 3 30 min Full
Video Ad Sponsor $15,000 20 sec
Demo $4,500 3 30 min Session
Pre-Event Email $3,500
Post-Event Email $3,500
Virtual Swag Bag $5,000
@Home Happy Hour $3,000 3 Session
Please contact sales@greenbook.org for more information.
GreenBook Career Lab Sponsorship Options
June 2021
The GreenBook Career Lab will give participants an opportunity to learn from the most inspiring people
in the industry, with direct access to insights leaders, founders, and CEOs. This month-long program
will establish the foundation for participants to thrive in leadership roles throughout their careers.
Sponsorship opportunities are available.
Speaking Session
Attendee List
Price
Title $15,000 3 Full
Partner $5,000 3 Full
Welcome Box $5,000 Full
Please contact sales@greenbook.org for more information.
IIEX Behavior Sponsorship Options
July 22, 2021
Marketers attend IIEX Behavior to find out how the world’s best brands are applying behavioral
science and implicit measurement. They learn how behavior change is driving brand equity, new
product innovation, shopper marketing, and more. Join other leading practitioners and academic experts
for an event with the right mix of just enough theory, a whole lot of practical application, and inspiration.
Speaking Session
Session Duration
Attendee List
Price
Platinum $11,000 3 30 min Full
Gold Sponsor $8,500 3 30 min Full
Video Ad Sponsor $15,000 20 sec
Demo $4,000 3 30 min Session
Pre-Event Email $3,000
Post-Event Email $3,000
Virtual Swag Bag $5,000
@Home Happy Hour $3,000 3 Session
Please contact sales@greenbook.org for more information.
GreenBook MRX Lab Sponsorship Options
August 2021
A month-long, intensive learning program to prepare new hires, insights users/buyers, and career
pivoters with the knowledge to succeed in consumer insights roles today. The MRX Lab’s curriculum
leverages GreenBook’s unique ability to provide context as well as access to deep industry expertise.
Individual, group, and custom training packages are available. Inquire about partnership opportunities.
Speaking Session
Attendee List
Price
Title $15,000 3 Full
Partner $5,000 3 Full
Welcome Box $5,000 Full
Please contact sales@greenbook.org for more information.IIEX North America Austin, TX October 5-6, 2021
IIEX North America Sponsorship Options
IIEX North America is the flagship conference in the IIEX series. With 1,000+ attendees,
this event has grown into one of the largest consumer insights event in the world. This event
brings together brands, startups, academics and suppliers to co-create the future of insights.
Sponsor IIEX to associate your brand with innovation, position your company as a thought
leader and find new partners to grow your business.
Speaking Session
Session Duration
Exhibit Space
Attendee List
Event Passes
Price
Title $60,000 3 20 min 3 25x25 5
Platinum+ Sponsor $32,500 3 20 min 3 20x20 5
Platinum Sponsor $27,500 3 20 min 3 15x15 5
Gold Exhibit $16,000 3 20 min 10x10 3
Gold Kiosk $14,250
3 20 min 5x5 3
Exhibit $9,500 10x10 2
Kiosk $7,500 5x5 2
Opening Party $7,500
Night 1 Party $7,500
Night 2 Party $7,500
Product Demo $3,000 3 20 min 1
View the 2021 IIEX North America exhibit floor plan.IIEX North America Sponsorship Options
October 5-6, 2021
Price
Price
Add-Ons:
Additional Branding $50,000 Sunrise Sessions $5,000
Keynote Sponsorship $40,000 Happy Hour $4,200
Startup Pitch $30,000 Kiosk Monitor $650
Branded Lounge $25,000 Add’l Sponsor/Exhibitor Tickets $500
Espresso Bar $25,000
Juice Bar $25,000
Attendee Box Inclusion $10,000
Wifi Sponsor $10,000
Lanyards $9,000
Pre-Event Email $6,500
Post-Event Email $6,500
Virtual Swag Bag* $5,000
*Sponsor assumes all costs and/or shipping.
Please contact sales@greenbook.org for more information.IIEX North America Sponsorship Descriptions
Title Sponsor Opening Party*
Gain unparalleled brand awareness and exposure before, Host the first gathering of the conference with the official
during and after the conference. When attendees enter, your IIEX Opening Party! Introduce attendees to the IIEX spirit and
company will be front and center. Let your light shine during your company as soon as they walk through the doors for the
your plenary session, the most highly attended portion of first time.
the agenda.
Night 1 Party*
Host this official IIEX party at the conclusion of the first day
Platinum+ Sponsor
of conference action. Introduce attendees to the spirit of
In addition to a speaking session, these prime exhibit spaces
Austin while entertaining potential partners.
are the best spots in the house, where foot traffic is heavy
and visibility is at a maximum.
Night 2 Party*
The last night of the event calls for an open bar and fun. Help
Platinum Sponsor
attendees let loose by sponsoring this official IIEX concluding
Make sure you are in the right place at the right time. In
party, among the most-loved aspects of every event.
addition to a speaking session, this sponsorship allows you
to choose an exhibit in a prime location with heavy foot
traffic. Product Demo
Put your product in front of partners with this open-air demo
session. This is the only type of session that encourages this
Gold Exhibit
type of product introduction.
Take the stage in front of decision makers and show them
the value of the insights you offer. Complement your
speaking session with an exhibition opportunity.
*Does not include organizing of or costs of party. Includes
designation as the official IIEX after hours event for that
Exhibit evening and promotion to all event attendees. You must
Be where the buyers are! Our open-air floor plans are consult with and receive approval from IIEX with respect
designed to allow attendees to discover exhibitors to your party plans.
organically.
Kiosk
No setup, no problems! This 3’ type of exhibition comes with View the 2021 IIEX North America
a ready-built branded kiosk. (+$500 LCD Screen Installment) exhibit floor plan.
Ready to get started? Contact us at sales@greenbook.orgYou can also read
