2021/22 MEMBERSHIP PROSPECTUS - TOURISMWHITSUNDAYS.COM.AU Supported by - Tourism Whitsundays
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2021/22 MEMBERSHIP PROSPECTUS
TO U R I S M W H I T S U N DAYS .C O M . AU
Supported by
WELCOME TO WHO WE ARE?
TOURISM OUR ROLE WITHIN THE
TOURISM STRUCTURE
FUNDING STRUCTURE OF
TOURISM WHITSUNDAYS
WHITSUNDAYS Tourism Whitsundays Limited
(TW) is a not-for-profit
marketing organisation tasked
TOURISM AUSTRALIA
Brand awareness of Australia: driving
VISION
to market the destination as
a whole, support industry with
international visitation to Australia
12% 19%
To showcase The Whitsundays as the globally TOURISM AND EVENTS QUEENSLAND INDUSTRY WHITSUNDAY
product development and COOPERATIVE REGIONAL
recognised Great Barrier Reef destination.
deliver visitor services. Brand awareness of Queensland: driving domestic COUNCIL
and international business to Queensland
MISSION
Promote the destination globally to increase
Base funding for TW is provided by Tourism and
TOURISM WHITSUNDAYS 18%
visitation, dispersal, expenditure and length OTHER
Events Queensland (Queensland Government) Marketing of our Region (Airlie Beach, Bowen,
of stay; driving the economic benefit and SOURCES
12% 39%
and the Whitsunday Regional Council. The Collinsville, Islands, Proserpine, and everything in
sustainability of the tourism industry through between): driving disperal to The Whitsundays
marketing and industry development. organisations' focus is to increase visitation and
length of stay and drive dispersal throughout MEMBERSHIP TOURISM & EVENTS
the areas of Airlie Beach, Bowen, Collinsville, VISITOR CENTRES & & VISITOR QUEENSLAND
2021/22 MISSION Islands and Proserpine and everywhere in
LOCAL TOURISM ORGANISATIONS INFORMATION
between, with the outcome being an increase CENTRES
Ensure The Whitsundays is front of mind Local information and booking agents for
for domestic travellers throughout the in visitor expenditure. consumers: encourage visitors to stay longer, spend
phases of recovery by collaborating The tourism industry is provided with the more and travel further within The Whitsundays
with industry and key stakeholders. opportunity to invest in a membership with the
organisation, which helps to not only raise the
GOAL investment in destination marketing but also
To return The Whitsundays overnight
allows the industry to be featured in relevant
activity.
HOW DO WE DRIVE VISITORS TO
visitor expenditure to better than pre
COVID19 and Cyclone Debbie figures of TW is not an advocacy body, therefore included THE WHITSUNDAYS
over $850m and total visitation to 1m. in tourism memberships is an annual membership
with Queensland Tourism Industry Council (QTIC).
QTIC is the peak industry body for tourism in Targeted destination marketing:
Tourism represents 1 in 3 jobs in The Queensland, acting as 'The Voice of Tourism'. Deliver marketing Destination
Whitsundays and is the most reliant to promote The Whitsundays as a campaigns to media releases to
destination on tourism in Queensland. When must visit destination, a place that deliver awareness raise the profile
tourism is thriving, every business is thriving; is in the Heart of the Great Barrier but also visitation of the destination
therefore, tourism is everyone's business. Reef but is the heart of many to region. in key markets.
exceptional tourism experiences.
The Tourism Manage the
Support the development of
our industry’s capacity and
Whitsundays team destination social
capabilities by providing access to
media assets like
Sustainable regional information, training and industry
acknowledges that we Visit Whitsundays
economic growth – to drive development opportunities.
Facebook page.
work, live and play on visitation, visitor dispersal,
product knowledge,
Aboriginal and Torres availability and distribution
Strait Islander land. to increase awareness Facilitate familiarisation tours with
that The Whitsundays is a travel trade or travel writers with the
We pay our respects premier holiday destination support from membership to educate
to Elders past, present that has something for every travel agents or secure travel stories in
budget and demographic. key publications and outlets.
and future.
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WHY SHOULD I
BECOME A MEMBER?
Becoming a member of ✓ Invest in the marketing and promotion of The Whitsundays.
Tourism Whitsundays has ✓ The opportunity to be part of a robust regional business network
promoting the aspirations of the local tourism industry community.
a comprehensive number
of benefits. However the ✓ Increased awareness, understanding and knowledge of projects and
activities in the region through regular communications and functions.
primary benefit is knowing
✓ Collaborative marketing opportunities to further
that you are investing in promote your own business.
the marketing of the region
✓ Opportunities to be represented at both trade
so that tourism in The and consumer initiatives.
Whitsundays can thrive. It is ✓ Marketing opportunities through the visitor information centre,
an investment that delivers website and other key publications such as consumer and trade
the best opportunities newsletters produced by the association.
for exposure, networking, ✓ The opportunity to harness the power of working collectively with
other members of Tourism Whitsundays.
marketing and best of all,
building strong relationships ✓ Access to valuable training and development workshops,
programs and initiatives.
with the tourism industry.
FREQUENTLY ASKED QUESTIONS
As the owner of two restaurants I wanted to let you know we Our membership with Tourism Can Tourism Whitsundays do the marketing for my Does Tourism Whitsundays drive new infrastructure
at Coral Sea Marina in Airlie had an amazing trip, thanks to Whitsundays is an integral business? Tourism Whitsundays role is to market the or development opportunities for the region? The
Beach, we certainly find it you. We just loved everywhere and core part of the successful destination, we are not a marketing consultancy. organisation will have a position on priority projects
valuable to be members of you suggested in Airlie Beach marketing strategy for our However there are opprotunities to uplift your for The Whitsundays, however the role of Economic
Tourism Whitsundays for multiple and The Whitsundays. It business. The team at Tourism business through destination marketing activity. Development is managed by Whitsunday Regional
reasons. It's an investment which was a trip of a lifetime. Hill Whitsundays work very hard and Council (WRC). Tourism Whitsundays works closely
Will Tourism Whitsundays write a media release with WRC on various projects and initiatives.
allows us to work collaboratively Inlet and Whitehaven were go above and beyond to find about my business and distribute to your
as a business in a tourism amazing. I enjoyed being on innovative ways to market the database? Tourism Whitsundays does not write Can you write a funding application for my
community; membership the shore plus the snorkelling, Whitsunday region as a whole, media releases for independent businesses. From business? Our team can point you in the direction
provides the region with just wow!! Riding on a tuk-tuk punching way above their weight time to time you might have exciting new products of where you can research what funding is available
destination marketing, support within Airlie Beach are just in terms of return on marketing or experiences that we will include in media releases however we do not write funding applications for
and advocacy. Being a member one of the highlights of this dollars. We are very grateful for or e-news distributions, however we rely on you to businesses.
has the additional benefits trip. Tour guides are very fun the assistance and support of keep our team informed.
of marketing and publicity to be with. Jetboat-Its indeed their wonderful organisation in When we have issues within the tourism industry,
opportunities, networking, an Experience of a lifetime. the continued success of our Does Tourism Whitsundays organise destination can you lobby government for a solution? Tourism
special features in different We enjoyed the Sundowner business growth. events? Tourism Whitsundays does not organise Whitsundays is not a lobbiest or advocacy body,
activities, invitations to functions Cruise, met a lot of people Laureth Rumble destination events. The marketing team do support therefore included in tourism memberships is
and information about various with different nationalities ELYSIAN RETREAT, specific destination events with different levels of membership to the Queensland Tourism Industry
opportunities such as grants and backgrounds. Loved every LONG ISLAND marketing activation. This is determined by the Council (QTIC) who are the 'voice of tourism' for
and training. It’s about working restaurant and cafes' and most events ability to attract visitors from outside of the Queensland.
as a team, in collaboration with especially, thank you for your Whitsunday region.
the community, for the greater direction, planning and hand- Can Tourism Whitsundays run community initiatives
benefit of every business no holding for our epic Airlie and Why don't we ever see marketing activity by Tourism and events? Like night markets? Community events
matter the target market. Whitsundays adventure. We Whitsundays locally? Tourism Whitsundays role is to are run by Whtisunday Regional Council. Tourism
cannot wait for our next trip! drive people that do not live in The Whitsundays to Whitsundays role is to deliver destination marketing
SORRENTO RESTAURANT AND
visit The Whitsundays. If we spend our much needed for The Whitsundays to increase visitation, length of
BAR & THE GARDEN BAR BISTRO Visitors to
funds locally, it does not help to drive visitors to the stay, dispersal and expenditure.
WHITSUNDAYS VISITOR
region.
INFORMATION CENTRE
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MARKETING Visit Whitsundays Facebook followers grew from 691,862 to 735,061
whitsundaysQLD Instagram followers grew from 160,612 to 171,829
CONTENT ACTIVATION: Adventure Airlie Facebook followers grew from 697 to 2,769
WHITSUNDAYS HOLIDAY DOLLARS
New destination piece Total reach of Adventure Airlie across social media 1,405,680
DELIVERED 4,623 BOOKINGS
Hero destination piece AND $1.6M IN REVENUE
Visit Airlie Beach Facebook followers grew from 458 to 5,291
and a series of short clips
showcasing the whole Total People reached across leisure social media
COVID Recovery activity turned a $1.5M 28,820,146 (not including Adventure Airlie)
Whitsundays region
spend into more than $21M in revenue -
Over 10 pieces of 17 campaigns - of which 8 had a tactical Total increase in followers across leisure social media 6.61%
focus, 40 pieces of content created,
Youth specific content
and 2 new partnerships formed.
WORKING HOLIDAYMAKERS CAMPAIGN
HELLOWORLD MACKAY Budget $0, delivered $5,000 in bookings
BUDGET $4,500, delivered
MATES RATES AND WONDERS OF THE $90,406 in bookings
ESCAPE WINTER BUDGET WHITSUNDAYS TV SHOW APPEARANCES
$125,000, delivered Major activation with TRAVEL GUIDES Feb 21
a $1M BUDGET, delivered TRADE ACTIVITY WEEKENDER July/Aug/Oct 20; Jan 21
$820,000 in bookings $12.8M IN BOOKINGS TODAY SHOW July/Aug 20;
161 Meetings with potential Trade partners Feb/May/Jun 21
Over 500+ travel agents trained REEL DESTINATIONS May 21
Developed online video training TASTE OF AUSTRALIA
AVIATION partnered with Whitsunday Coast and Hamilton Island WITH HAYDEN QUINN Mar 21
Airports, Tourism Australia, TEQ and Virgin Australia. tools specific to trade
TRAVEL AND EAT
Delivered 3 trade campaigns WITH DAN & STEPH Jun 21
$600K budget delivered an ROI of 8:1, resulting in an additional
$4.8M in revenue and 6,878 in bookings or 18,570 passengers
ALWAYS ON STRATEGY EDU/STUDY
Delivered an increase in visitors to DISTRIBUTED TO OVER 2,500 SCHOOLS,
PHILL HOFFMAN TRAVEL SOUTH Leisure publicity inclusive of digital tourismwhitsundays.com.au by 99% UNIVERSITIES AND EDUCATION PROVIDERS
AUSTRALIA ACTIVATION
publicity $55,183,813.94
BUDGET $10,000, delivered
$45,500 in bookings Corporate publicity $3,062,299.88 FEATURED IN:
METRO UK Discover the heart-shaped DAILY MAIL The dreamy (and VERY
places that will get you in the mood luxurious) Aussie weekend getaway
WORK AND PLAY LETS GET TOGETHER for Valentine’s Day by Richard Mellor every woman is dying to go on this year
FRONTLINE Over 20,000
Over 250 entries
unique page views NEWS.COM.AU 25 Best Things to do in the THE AUSTRALIAN Blue-and-white slice
WORKERS Sunshine State by Celeste Mitchell of island paradise by Jeremy Bourke
Budget $0, SUNDAY TELEGRAPH THE CANBERRA TIMES
delivered VISITOR INFORMATION CENTRE Paradise Found by Craig Tansley My Australia by Karen Jacobsen
$2.73M in Total sales 20/21 through VIC $2,100,633
VOGUE Your definitive 2021 Australian QANTAS Silver Linings by Faith Campbell
Total enquiries 9,956
bookings Total walk ins (incl in above) 4,102
travel bucket list is here by Yeong Sassall
CEO Deep Sleep by Christine Retschlag
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Distribution of
NATIONAL MARKETING THE WHITSUNDAYS VISITOR GUIDE
ACTIVATION
Wonder of the Whitsundays Dedicated DRIVE NORTH
Campaign $1M+ QUEENSLAND CAMPAIGN ($50K)
Launch new best practice Content creation, TV productions
D E S T I N AT I O N WEBS IT E and hosting media familiarisations
Host WHITSUNDAYS Attend the
TOURISM EXCHANGE AUSTRALIAN 'CALLING ALL
($30K) TOURISM EXCHANGE QUEENSLANDERS'
Tactical Campaign
Operation of the WHITSUNDAYS VISITOR $50K
INFORMATION CENTRE
NINE targeted
Dedicated BUSINESS trade campaigns
EVENTS trade famil
'WHITSUNDAYS
HEART OF EVENTS'
Campaign ($10K+) Whitsundays Product
and Gaps Analysis
Always on Activation
outside of campaign
periods to increase Business Events virtual reality
awareness of site inspection promotion
The Whitsundays and
combat common myths
Product and Development position to encourage
and facilitate experience-based opportunities for
Attend Business Events the region, develop tourism products and identify
trade shows investment prospects to benefit the industry
Dedicated WEDDINGS REGIONAL HIGHWAY CONTENT
media famil ADVERTISING PRODUCTION
Development of 3 new products 2 aviation campaigns
to support new
skytrans route plus
OVERNIGHT SAILING targeted marketing activity ($300K) drive seat volume into
both WSY airports
($400K+)
Dedicated Trade position to increase product
knowledge of agents through training, identify new
opportunities for operators with key trade partners, Attend CARAVAN &
product contracting, and tactical campaign activity. CAMPING expos
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Premium KEY BENEFITS INCLUDE:
Tourism ✓ Opportunity for products to be included in leisure trade marketing updates
MEMBERSHIP
✓ Invitation to participate in TW trade events and workshops
Membership ✓ Opportunity to be featured in media and trade familiarisation to showcase your product
✓ Opportunity to do a joint media release to the TW database once
OPTIONS
Premium membership a year on a newsworthy announcement for your product
is for businesses who ✓ Invitation to participate in destination marketing cooperative opportunities and campaigns
are established in the ✓ Participation in industry marketing groups – by invite only
tourism industry or are ✓ Invitation to present your product to key TW staff
looking to be involved in ✓ Commission on 'gold' bookings 10% (bookings that are immediately
a variety of marketing bookable) and 15% on '24 hour' turnaround)
campaigns, activations, ✓ Complimentary Queensland Tourism Industry Council (QTIC) Membership:
Tourism Supporter Business Membership familiarisations. This Available for members who sign up in the first financial quarter only. By
membership will partner being a member of QTIC you will receive the following opportunities:
This package is for individuals Open to business support services, wishing to gain exposure to, engage with TW in trade and media » Opportunity to discuss advocacy topics with QTIC policy officer
who have a vested or personal with and support the ongoing development of tourism in The Whitsundays. activities, while contributing » Influence Government through member input
interest in the activities, Increased visitor numbers equals increased business success across all to the destination » Working collaboratively on issues that affect the industry
projects and initiatives TW is industries. If you contract to, support, or provide a service to a visitor facing marketing outcomes » Be involved in the advocacy campaign during government elections
undertaking. Offering primary tourism operator, this is the membership level for you. Businesses include but for The Whitsundays. » Access to QTIC basic business resources
membership benefits and are not restricted to trades, legal representatives, digital suppliers, graphic
» Free access to Grants Gateway (normally $85)
networking opportunities designers, consultants, & maintenance etc.
» 10% discount on ATAP and Star rating renewal up to $199
this package recognises, that This level caters to Bed and Breakfast businesses looking to support continued » Discounted price on QTIC events, workshops and webinars throughout the year
supporter members may not marketing of the destination, supporting viable business. » Discounted entry to the Queensland Tourism Awards up to $180
be directly in tourism, and
Hospitality and retail businesses are supported through this level of » Ability to nominate and voting rights for the QTIC Board
tourism still plays a significant
membership, and where suitable will be included in specific marketing and » Ability to share content through QTIC social media channels
role in driving the economic
media promotions such as PR and trade familiarisations. » Listed in the QTIC membership directory
contribution of the business.
» QTIC member logo and certificate
KEY BENEFITS INCLUDE: KEY BENEFITS INCLUDE: » Access to the QTIC Young Professional Mentoring Program
✓ Receive regular information and ✓ Exposure to over 300 member businesses $5,000/year » Opportunity to use the QTIC office as a meeting space if available
updates ✓ Networking opportunities
✓ Invitations to networking events ✓ One dedicated business profile article in the industry e-news
✓ Ability to vote for Board positions
and attend the AGM
✓
✓
One business listing on the corporate section of tourismwhitsundays.com.au
Free access to workshops and training (run by Tourism Whitsundays)
Ultimate KEY BENEFITS INCLUDE:
Tourism ✓ Priority access to all membership benefits listed in the membership matrix
✓ Ultimate Tourism Member tile to be placed on the
$99/year $595/year Membership tourismwhitsundays.com.au website pages where capable
✓ Direct call to action to your business website or bookings page on
Ultimate membership is for tourismwhitsundays.com.au
those operators who are ✓ Ultimate tourism member branded tile located on every '4:01 Buzz' industry newsletter
Essential Tourism KEY BENEFITS INCLUDE: serious about their industry
and believe themselves
and event invitation – a minimum of 20 per year with a direct call to action
✓ 2 x blogs per year about your business offering or key product to be published
Membership ✓
✓
Receive all industry communications
Opportunity to attend networking functions and events to be major contributors on tourismwhitsundays.com.au website – content must be provided by
✓ Receive support and advice from the Tourism Whitsundays team and leaders to the regions the product and must be unique content, e.g. not listed elsewhere
For all tourism businesses that tourism story. Ultimate
✓ Development and training opportunities, e.g. workshops ✓ Seated in the VIP section at the Whitsunday Tourism Awards
have direct interaction with tourism members will be
✓ Opportunity to be featured in destination marketing opportunities at TW discretion ✓ Invitations to VIP events and dinners
visitors to The Whitsundays. exposed at the highest
✓ Discounted advertising opportunities ✓ Opportunity to attend TW Board meeting 4 x per year
This membership is suitable ✓ Standard commission across all bookings generated via the Whitsunday levels with all calls to action ✓ Opportunity to provide dedicated training material for trade engagement
for new tourism businesses or Visitor Information Centre or tourismwhitsundays.com.au on TW platforms (outside ✓ Receive trade and media databases collected from events attended
established tourism businesses ✓ Complimentary membership with the Australian Tourism Data Warehouse of campaigns) linked ✓ 10% Commission on 'gold' bookings 10%
interested in the baseline ✓ Complimentary Queensland Tourism Industry Council (QTIC) Membership: directly to their business (bookings that are immediately bookable not 24 hours)
tourism benefits available such Available for members who sign up in the first financial quarter only. By for maximum conversion. ✓ Complimentary Queensland Tourism Industry Council (QTIC) Membership:
as experience-based operators being a member of QTIC, you will receive the following opportunities: With only six packages Available for members who sign up in the first financial quarter only. By
and accommodation providers. » Opportunity to discuss advocacy topics with QTIC policy officer available, these are highly being a member of QTIC you will receive the following opportunities:
» Influence Government through member input sought after. » Opportunity to discuss advocacy topics with QTIC policy officer
» Working collaboratively on issues that affect the industry » Influence Government through member input
» Be involved in the advocacy campaign during government elections » Working collaboratively on issues that affect the industry
» Access to QTIC basic business resources » Be involved in the advocacy campaign during government elections
» Free access to Grants Gateway (normally $85) » Access to QTIC basic business resources
» 10% discount on ATAP and Star rating renewal up to $199 » Free access to Grants Gateway (normally $85)
» Discounted price on QTIC events, workshops and webinars throughout the year » 10% discount on ATAP and Star rating renewal up to $199
» Discounted entry to the Queensland Tourism Awards up to $180 » Discounted price on QTIC events, workshops and webinars throughout the year
» Ability to nominate and voting rights for the QTIC Board » Discounted entry to the Queensland Tourism Awards up to $180
» Ability to share content through QTIC social media channels » Ability to nominate and voting rights for the QTIC Board
» Listed in the QTIC membership directory » Ability to share content through QTIC social media channels
» QTIC member logo and certificate » Listed in the QTIC membership directory
» Access to the QTIC Young Professional Mentoring Program » QTIC member logo and certificate
» Opportunity to use the QTIC office as a meeting space if available » Access to the QTIC Young Professional Mentoring Program
$1,500/year $25,000/year » Opportunity to use the QTIC office as a meeting space if available
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Community
Community
TW - at TW discretion $ - at a members cost U – unlimited TW - at TW discretion $ - at a members cost U – unlimited
Supporter
Supporter
Essential
Essential
Ultimate
Ultimate
Premium
Premium
Business
Business
Affiliate
Affiliate
Groups
Groups
*Affiliate memberships are between TW and Bowen Tourism and Business, *Affiliate memberships are between TW and Bowen Tourism and Business,
Whitsunday Coast Chamber of Commerce and Proserpine Chamber of Commerce Whitsunday Coast Chamber of Commerce and Proserpine Chamber of Commerce
Membership certificate and logo use ✓ ✓ ✓ ✓ ✓ ✓ ✓ Package inclusion in The Whitsundays Edu-Tourism Prospectus ✓ ✓ ✓
Receive fortnightly e-news and updates ✓ ✓ ✓ ✓ ✓ ✓ ✓ Opportunity to feature in targeted youth/adventure marketing activity TW ✓ ✓
Be listed in the TW members directory ✓ ✓ ✓ ✓ ✓ ✓ ✓ Keep us updated with your news and events
TW ✓ ✓
(to share with corporate partners and consumers)
List your consumer events on The Whitsundays website ✓ ✓ ✓ ✓ ✓ ✓ ✓ Opportunity to provide experiences for competitions and promotions to raise awareness for
your product
TW ✓ ✓
Invitation to networking events $25 2 ✓ ✓ ✓ ✓ ✓ Upload your professional images for TW to use to market your experience in blogs and other
Free entry into the annual awards program $99 ✓ ✓ ✓ ✓ ✓ ✓ relevant content
TW ✓ ✓
Letters of support ✓ ✓ ✓ ✓ ✓ ✓ Opportunity to attend Australian Tourism Exchange with Tourism Whitsundays TW ✓ ✓
Eligibility to vote at the AGM ✓ ✓ ✓ ✓ ✓ Opportunity to participate in marketing initiatives or cooperative marketing activities $ $ $
Whitsunday Tourism Awards discounted ticket ✓ ✓ ✓ ✓ ✓ Potential to be included in marketing collateral (be considered for suggested itineraries, blogs, etc.) ✓ ✓
Brochure display at the Whitsunday Visitor Information Centre ✓ ✓ ✓ ✓ Invitation to strategy sessions with TW ✓ ✓
Invitation to free workshops, events and training opportunities ✓ ✓ ✓ ✓ Distribute to TW's database (600 subscribers) a joint media release (1 x per year)
✓ ✓
if you have a newsworthy development within your product
Opportunity to host a networking function ✓ ✓ ✓ ✓ Reduced booking commission options on product bookings that are immediately bookable ✓ ✓
Access to past workshops and training materials ✓ ✓ ✓ ✓
Opportunity to be part of TW events to leverage your business
Be provided leads from trade and media training and events ✓ ✓
(ability to provide prizes for competitions, trade tables, sponsorship, showcase) ✓ ✓ ✓ ✓ Commission on 'gold' bookings 10% (bookings that are immediately bookable)
and 15% on '24 hour' turnaround) ✓ ✓
Ability to access and incorporate The Whitsundays destination brand and toolkit ✓ ✓ ✓ ✓
Access to the Tourism Whitsundays image library and destination content ✓ ✓ ✓ ✓
Tourism Whitsundays supplier preference (ability to quote on works) ✓ ✓
Opportunity for other brands within one business to be included in marketing opportunities (e.g.
$500 voucher for radio advertising with STAR FM (conditions apply) ✓ ✓ ✓ ✓ campaigns and famils) $250 ✓
Eligibility for election to the Board ✓ ✓ ✓ ✓ Whitsunday Visitor Information Centre advertising discount on TVs and Lightboxes 15% 30%
Product listing on The Whitsundays website (with ATDW listing) ✓ ✓ ✓ ✓ The Whitsundays website banner advertising 15% 30%
Provide guidance for launches, celebrations and other special events ✓ ✓ ✓ ✓ Whitsunday Transit Bus Advertising discount
(buses travel between Whitsunday Coast Airport and Airlie Beach) 15% 30%
Free marketing advice (one-hour session) ✓ ✓ ✓ ✓ Multiple brochure facings at the Whitsunday Visitor Information Centre 2 U
Support to become a Best of Queensland product ✓ ✓ ✓ ✓ 1 x complimentary restaurant listing ✓ U
Access to a booking button for your website that gives you online booking ability with the
minimum commission (no setup fees from TW) ✓ ✓ ✓ ✓ Ability to include a direct call to action on your TW website listing ✓
ATDW support ✓ ✓ ✓ ✓ Representation of multiple businesses under the one overarching company to receive full
✓
member benefits for each product
Discounted advertising opportunities with Tourism Whitsundays corporate partners
(e.g. Grant Broadcasters, Paradise Outdoor Advertising) ✓ ✓ ✓ ✓ Invitation to attend four Board meetings throughout the year ✓
Provide business updates in industry e-news TW TW ✓ ✓ Recognition in every fortnightly industry e-news as a key partner of TW ✓
Provide monthly update for TW corporate Facebook TW TW ✓ ✓
Seated in the VIP section of the Whitsunday Tourism Awards ✓
Opportunity to be featured in trade and media familiarisation programs TW TW ✓ ✓
Access to the TW business directory ✓
Support to develop a cruise ship tour product (3 x one-hour sessions) TW ✓ ✓ ✓
✓ ✓ ✓
Dedicated blogs featured on The Whitsundays website and leisure social media ✓
Be part of the destination marketing content for The Whitsundays TW
Ultimate Tourism Member tile to be placed at the bottom of every website/ booking page
Free ATDW membership (worth $165) TW ✓ ✓ ✓ (where capable) ✓
First right of refusal in TW marketing campaigns & trade events; and invitations to VIP trade or
Inclusion in The Whitsundays Cruise Ship Product Manual TW ✓ ✓ ✓ media dinners ✓
Opportunity to sell your product on The Whitsundays website and via the Whitsunday Visitor
Information Centre ✓ ✓ ✓ Opportunity to provide dedicated training material for trade ✓
Free membership with Queensland Tourism Industry Council (QTIC) worth $400 ✓ ✓ ✓ Receive trade and media databases collected from events attended ✓
Support to become 'domestic ready' (3 x one-hour sessions) ✓ ✓ ✓
Support to become 'international ready' (3 x one-hour sessions) ✓ ✓ ✓
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Out of Region Membership Corporate Partnership
Tourism Whitsundays' nationally accredited Visitor Tourism Whitsundays work with a range of corporate
Information Centre (WVIC) opened in February partners to increase investment in promoting
2020 and is committed to working with its industry The Whitsundays through a range of industry
partners to provide contemporary visitor services. collaborations. A thriving Tourism industry flows onto
Located at Whitsunday Gold Coffee Plantation all areas of business, as such TW is always looking
attraction visitors have access to a fully licensed for a mutually beneficial partnership to continue to
café, a small animal enclosure and bird aviary (free grow our region. Contact us to develop a customised
entry), fully airconditioned children's play area corporate partnership to suit your business and
and a large caravan car park. The team at the demonstrate your support for the tourism industry.
WVIC will provide reliable information and booking KEY BENEFITS INCLUDE:
services to visitors of the Whitsunday Region, as
✓ Promotion of media and advertising offer though
well as to travellers seeking information about
membership database and industry
tours and accommodations along routes.
✓ Partnership with monthly netowrking events
Our primary purpose is to link operators with the ✓ Inclusion in commuication and banner advertising on
traveller, provide information and where possible, Tourism Whitsundays website
bookings (For products loaded onto Bookeasy). ✓ Recognition at corporate events
✓ Dedicated announcements through EDM
KEY BENEFITS INCLUDE:
✓ 1 x A4 or DL Brochure pocket in the 'out of region' section
of the WVIC (additional brochures can be requested for
a fee)
✓ Ability to be booked by the WVIC staff if you are loaded
on Bookeasy
$330/year
*Special offer does not apply to Out of Region Membership
ADVERTISING OPPORTUNITIES
Whitsunday Visitor Information Centre
ADDITIONAL BROCHURE DISPLAY: $132/year
Must be an A4, A5 or DL sized brochure
TV DISPLAY ADVERTISING: $350/year
1 x still slide supplied in high res jpeg format, HDTV standard
(minimum size 1920 width x 1080 height 16:9 aspect ratio)
Keep any relevant text or logos inside the safe margins
All accommodation and tour adverts must not include the product phone number,
email addresses, product website or direct booking call to action.
LIGHTBOXES: $125/month
A2 skin printed on a lightbox film or similar supplied to the WVIC for install.
Important text/image/logo to be kept within 5-10mm of the border.
2-month booking minimum
WEBSITE BANNER ADVERTISING: $150/quarter
tourismwhitsundays.com.au receives over 500,000 page views per year. The website
is fully interactive, mobile-friendly and easy for consumers to navigate. As a result, we
predict website visitation to continue to increase in the future.
To participate all you need to do is submit your banner advertisement which will be
displayed on the website, linking directly to your product page. Take advantage of
this opportunity to increase your bookings and maximise your online exposure.
WHITSUNDAY TRANSIT BUS ADVERTISING: $490/six months
Members of TW have the opportunity to advertise on the screens of Whitsunday
Transit transfers between Airlie Beach and the Whitsunday Coast Airport.
Whitsunday Transit transports travellers to and from Whitsunday Coast Airport several
times daily, with numbers set to continue growing.
*All prices above are plus GST
**Artwork production costs are not included, graphic design can be provided at an additional cost
***As per the membership benefits, Essential, Premium and Ultimate receive % discounts based on their level
Click here for booking terms and conditions.
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your membership inclusions in the table above and
@WhitsundaysQLD make sure you access all of the relevant opportunities
@VisitWhitsundays available to you.
@whitsundaysQLD Unsure about any of your member benefits? Contact
your membership officer on 07 4948 5900 or email
membership@tourismwhitsundays.com.au
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