2020 Vendor & Display Resource Guide - Sebring Raceway
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2020 Vendor & Display Resource Guide
1
Contact Information
Sebring International Raceway
• John Story, Sr. Dir. Mktg., Bus. Dev. & Comms 863-655-7706
• Elizabeth Worley, Marketing Coordinator 863-655-7722
• Caity Crofton, Administrative Assistant 863-655-7719
• Sebring Raceway Shipping & Receiving 863-655-2297
• Non-Emergency Event Questions 863-655-1442
Key Services Contact Information
• Golf Carts, National Carts 800-385-1385
Support@nationalcarts.com
• Port-O-Let Supplier, All Around Septic 863-655-4700
allaroundsepticandsewer@gmail.com
• Fuel (RVs and Generators), Hicks Oil 863-453-8166
gkramer@hicksoil.net
• Wi-Fi Access, Rapid Systems 813-232-4887
sales@rseng.net
• Truck Washing, Art’s Mobile 863-381-1048/1049
• Equipment Rentals, United Rentals 863-611-0428
trtyler@ur.com
• AirGas 863-655-4864
Chris.rohde@airgas.com
2
Set Up, Operation & Tear Down Hours
Load In/Out Times
Saturday, Nov. 7 – Tuesday, Nov. 16 – 8 a.m.-5 p.m.
All Load In and Set Up Must Be Completed By
Wednesday, Nov. 11 at 5 a.m.
Booths must be staffed and open for business Nov. 11-14, 2020
Vendor/Display Hours of Operation
Wednesday Nov. 11 10 a.m.– 4 p.m.
Thursday Nov. 12 8 a.m. – One (1) hour past dark or later
Friday Nov. 13 8 a.m. – One (1) hour past dark or later
Saturday Nov. 14 7 a.m.-9 p.m. or later
Tear Down Times
Tear down may begin no earlier than 8 p.m., Saturday, Nov. 14, 2020.
3
Vendor/Display Areas
1. Winn-Dixie Fan Zone
a) 20 x 20 display spaces without power are available for non-food vendors.
Examples of Midway Display partners include Highlands County retailer
and service providers, AdventHealth, WeatherTech, Rust-Oleum,
Brighton Casino and others.
b) Manufacturer Display – Sebring’s largest displays, including Mobil 1,
Michelin, Chevrolet, Corvette, Mazda, Cadillac, Hyundai and BMW.
2. The Party Zone – The Party Zone is the Raceway’s concert and fun area. A
limited number of vendors including Yuengling, Mike’s Hard, Little Caesars
spirits brands and the Raceway’s official merchandise vendor.
3. Midway Food Vendors – With electric service available at many locations,
food and beverage vendors line the famed Raceway Midway.
4. Paddock Food Vendors – The Paddock is the hub of competitor activity and a
favorite spot for the most hardcore race fans to take in the action. Electric
service is available in many locations.
5. Paddock Display – Reaching this same hardcore race fan audience, vendors
include merchandise, motorsports art, die-cast cars and other souvenirs.
1 2 3
4-5
4
Vendor Rules & Regulations
Applications
All exhibitors/vendors must submit an application no later than October 9, 2020.
A photograph or complete written description of the exhibit must be sent along with the
application.
Payment
Upon approval of your application by SIR, a contract will be submitted to you as notification
that your application has been accepted. Deposit AND signed contract must be returned to
Sebring International Raceway no later than Oct. 9, 2020. Applications may be emailed to:
ccrofton@sebringraceway.com.
Rules of Conduct
• All exhibitors/vendors are expected to conduct themselves in a professional manner,
according to the rules of this agreement. Any unruly conduct, refusal to follow rules, or
use of foul language in the presence of Raceway guests or Raceway personnel will be
considered grounds for expulsion from the facility. Such exhibitors/vendors will be not
be permitted to return to subsequent events.
• Selling or transferring of credentials or parking passes by exhibitors/vendors, their
agents, family members, or any other person will result in immediate expulsion with no
refund and the exhibitor/vendor will not be permitted to return to subsequent events.
Laws and Ordinances
Exhibitors/ Vendors must comply with all applicable Federal, State and Local statutes and
ordinances, and must assume full responsibility for the payment of all sales, use and
processor interest taxes, assessments, and/or fees occasioned by Exhibitors/Vendors use of
premises.
County Health and Sanitation
All laws, ordinances, and regulations pertaining to public health in the State of Florida,
County of Highlands, will be in effect.
Health Permit
A health permit is mandatory for all exhibitors/vendors that will be selling prepared food
products. A copy of your permit must be submitted before you will be allowed on the facility
grounds.
Exhibitors/Vendors Move-In
Move in for all areas will be on the dates stated above.
All Exhibitors/Vendors must report to the registration office to verify space assignments
and receive credential packets prior to set-up.
Changes
Exhibitor/Vendors may request the approval of SIR to change the list of articles, products
and/or services up to one month before the event. These changes must be received in
writing.
5
Vendor Rules & Regulations
Product Information
• It is expressly understood that the Exhibitor/Vendor, his agents or employees, are
prohibited from holding drawings, games of chance, or from distributing, selling or
displaying products, except for those listed in the Exhibitor Agreement and approved by
SIR Management.
• Exhibitor/Vendor certifies that said Exhibitor/Vendor is an authorized distributor,
manufacturer or licensee of all articles, products and/or services that are distributed,
displayed and/or sold at the facility. Exhibitor/Vendor further agrees that all articles,
products, and/or services listed on Exhibitor Agreement and approved by SIR
Management will be displayed, promoted and be readily available in quantities sufficient
for consumer purchase.
Sub Leasing
Exhibitors/Vendors are prohibited from sub-leasing, assigning or apportioning the whole or
any part of said space and/or stand allocation.
Credentials & Parking
• Food, retail and non-manufacturer partners will receive up to four (4) credentials and one
(1) Midway parking pass
• Manufacturer display partners will receive up to eight (8) credentials and two Midway
parking passes
• Additional Ulmann parking passes are available at no additional charge
• Overnight RV camping is permitted at no charge in Ulmann parking
• Overnight tent camping is permitted at no charge outside Gate 4
• Additional Midway parking passes and Credentials are available at regular prices.
• General RV parking – $105
• General car parking – $60
• Credentials – $25
• No credentials or parking passes will be issued unless the contract is paid in full and a
Certificate of Insurance is on file with the SIR office
Car and RV Parking
Unless otherwise arranged in advance with SIR management, all passenger cars, RVs and
campers, including tents, will be assigned to a parking area within the Raceway and no
parking inside or adjacent to the Vendor/Display space will be permitted.
Race Attendance
Management is not responsible for decreases in normal race attendance.
Rain Policy
No refunds.
6
Vendor Rules & Regulations
Food Quality
To maintain the highest quality for our guests, SIR has a food review committee that taste-
tests food served from vendors. Vendors who are found to be serving sub-standard quality
food will be notified by SIR Management in writing. Failure to improve quality will be grounds
for Management to cancel that food item (no refunds) or to terminate the Concessionaire
Agreement in its entirety.
Price Signs
All food vendors shall post the price of all their sale items for the public plainly to see.
7
Exclusive Product Agreement Policies
SIR has granted Exclusive Product Agreements for the following products:
Beer, Ice, Water and Soft Drinks. These Exclusive Product Agreements entitle
the Product Partner the exclusive right to supply all applicable food
concessions for the entirety of the event. All vendors must purchase
products through the companies awarded the Agreement. No products in
these categories may be purchased at retail or any other location and resold
on Raceway property. No beer or other alcoholic products can be sold on
Raceway property without additional written consent. For a complete list of
available products from each Product Partner please contact the Raceway
office.
Premium giveaways such as t-shirts, hats and other apparel items which
are sold through Sebring International Raceway’s master licensee, are
prohibited.
Non-Alcoholic Beverages: Pepsi Co. Products
Water: Aquafina (PepsiCo product)
Chips/Snacks: FritoLay North America, Inc. Products
Violation of this exclusive product agreement will result in immediate
expulsion with no refund and the exhibitor/vendor will not be permitted to
return to subsequent races.
8
Certificate Of Insurance Guidelines
Customer agrees to maintain such insurance with a reputable company,
which shall remain in full force and effect throughout the duration of each
Licensed Period. Limits of insurance specified herein are minimums.
Insurance coverage shall apply to the fullest extent of Customer’s insurance
policy limits, or to the extent allowed by law, whichever is greater. Should
the policy(ies) be cancelled before the expiration date thereof, notice will be
delivered in accordance with the policy provisions.
Commercial General Liability Coverage: Commercial general liability policy
(including personal injury and contractual liability) with a combined single
limit of not less than One Million Dollars ($1,000,000) per occurrence; Two
Million Dollars ($2,000,000) aggregate.
PLEASE NOTE: If product sampling or selling of “consumables” is approved
by SIR Management (Promoter), the required insurance limits will be in an
amount not less than $2,000,000 per occurrence and $4,000,000 in the
aggregate.
Workers Compensation: Workers Compensation insurance with minimum
limits equal to the statutory requirements for all states of operation
hereunder, including employer’s liability.
Commercial Automobile Liability. Vehicle liability for owned, non-owned
and hired vehicles with limits no less than One Million Dollars ($1,000,000),
combined single limit.
CERTIFICATE OF INSURANCE. Upon execution of this Agreement, but in no
event less than seven (7) days prior to the first scheduled event, customer
must provide promoter a certificate of insurance evidencing the required
insurance coverage. Such certificate of insurance for Commercial General
Liability shall include the following:
Name as additional insureds the indemnified parties (defined above);
specific state that the insurance is primary and non-contributory over any
other insurance that may be available to an indemnified party; and
state that a waiver of subrogation shall apply in favor of the indemnified
parties
9
Shipping & Receiving Information
863-655-2297
All packages sent to Sebring International Raceway must
have the following information:
Sebring International Raceway
113 Midway Drive
Sebring, Florida 33870
Gate 3
(Team name)
(Attention)
(Phone number)
10Winn-Dixie Fan Zone & Manufacturer Display
11Gator Hole Display
12Midway Food Vendors
13Paddock Food Vendors & Display
141. Mobil Mobil 1 Twelve Hours of Sebring
2. Indianapolis 500
3. Daytona 500
4. Acura Grand Prix of Long Beach
5. Rolex 24 At Daytona
6. Motul Petit Le Mans
7. Knoxville Nationals
8. Go Bowling at The Glen
9. Bojangles' Southern 500
10. IMSA WeatherTech Raceway Laguna Seca
15Entertain. Engage. Excite.
While the racing is among the world’s best, it’s not just concrete and bumps that
make Sebring unique – it’s also the fans. Every year since 1952 – including 1974
when the 12-Hour classic was canceled due to an energy shortage – the world’s
most passionate and enthusiastic fans have visited Sebring to take part in the
spectacle. Mario Andretti, A.J. Foyt, Stirling Moss, Juan Manuel Fangio, Hurley
Haywood, Dan Gurney, Fernando Alonzo and many other world-famous drivers
have won at the legendary circuit. Paul Newman, Gene Hackman, James Brolin,
Lorenzo Lamas, Steve McQueen and Patrick Dempsey are among the celebrities
who have raced at Sebring.
16Loyal and passionate fans with a proven track record of supporting brands who are
involved with events and the sport they love. According to Nielsen Media Research,
2017 IPSOS Active Fan Research:
• 86% of fans more likely to consider trying a sponsor’s product or service.
• 72% of fans more likely to ‘try’ and ‘support’ a sponsor’s product or service.
• 83% of fans are likely to consciously support a sponsor’s product or service.
• 74% of fans are likely to recommend a sponsor’s product or service.
IMSA/Sebring Fan Demographics
• Highly educated, affluent male audience (Men 25-64)
• Average net worth of more than $800,000
• Average HHI of $109,000
• 57% of all fans have a bachelor’s degree or higher
• 84% of fans own more than one vehicle
• 72% more likely to try sponsor’s product or service
employed or retired
2019 IMSA Television Key Metrics
• More than 7.6 million unique TV viewers tuned in
throughout the season
• 33% increase over 2018
• Average of 200,000 broadcast viewers per minute
2019 IMSA Digital Key Metrics
• More than 586,000 followers on social media
• More than 4.7 million total visitors to IMSA.com
• 1.2 Million unique visitors
17Growth
Six consecutive years of attendance growth and one of racing’s most
knowledgeable and affluent audiences have attracted many of the world’s
greatest brands including Official Partners Exxon/Mobil, Michelin, Rolex,
WeatherTech, Yuengling, Rust-Oleum, AdventHealth, Alan Jay Automotive,
Ariens, VP Fuels, Mike’s Hard Lemonade, Little Caesars, Safety-Kleen, Gatorade
and Marathon Coach. Porsche, Mazda, United Rentals, BMW and others entertain
hospitality guests at Sebring.
IMSA and the FIA WEC
A new chapter in international motorsports began in 2019 when the FIA World
Endurance Championship 1000 Miles of Sebring joined the IMSA WeatherTech
SportsCar Championship’s 12-Hour Classic. Record attendance, merchandise
sales, worldwide media exposure and even the closest finish in the history of the
12-hour race resulted. Sponsors, partners, fans and competitors are benefitting
from the explosive growth of Sebring and IMSA, and the future is bright at the
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Birthplace of American Endurance Racing.Top 10 Reasons Sebring Is More Super Than Ever
1. Six consecutive years of attendance growth
2. Enhanced international network television coverage through IMSA’s new long-term
partnership with NBC Sports.
3. The addition of the FIA WEC 1000 Miles of Sebring to an already incredible weekend
of professional racing
4. 2019 saw a four-fold increase in media coverage, resulting in the Raceway
constructing a 10,890 s.f. media center to meet demand.
5. 10 new corporate sponsors joined the Raceway’s roster of incredible partners in 2018-
19.
6. Corporate partners including Pepsi, Yuengling, Mobil 1 (Advance Auto Parts),
AdventHealth, Mike’s Hard Lemonade and Little Caesars initiated media-driven
consumer promotions in 2019.
7. Top retailers including Circle K Stores, Winn-Dixie, Total Wine and Spirits, Rouse’s and
Kangaroo Express facilitated in-store displays and promotions.
8. All enclosed suites were remodeled following the 2017 season, and all terrace suites
were refurbished following the 2018 season.
9. More than $2.5 million was invested following the 2018 season to rebuild the Gateway
to Green Park bridge, which accommodates more guests and larger signage for
partners.
10. Seven Sebring was rebranded before the 2019 season and offers upgraded dining and
entertainment.
19Vendor Application Form
Sebring International Raceway
Company Name (DBA): ___________________________________ LLC Inc.
Email Address: __________________________________________________________
Contact Name: ______________________ On-Site Contact: ______________________
Mailing Address (No P.O. Box): _____________________________________________
City: _________________________ State: _____________________ Zip: ___________
Office: _________________ Cell: ___________________ Fax: ____________________
State of Incorporation: ____________________________________________________
Products | Services Offered: _______________________________________________
ALL SPACES HAVE A NON-REFUNDABLE DEPOSIT DUE BY: OCTOBER 9, 2020
APPLICATION DEADLINE: OCTOBER 9, 2020
**Please Call Caity Crofton at 863-655-7711 for spaces larger than 40x40**
This application does not constitute an offer or contract for vending space.
Signing Below Signifies A Vendor Representative Has Received, Read and Agreed to All
Terms and Conditions Contained On Each Page of the 2020 Sebring Vendor & Display
Resource Guide.
Signature: _______________________________________________
Date: _______________________________________________
20Security Request Form
SEBRING INTERNATIONAL RACEWAY can provide special security needs above those assigned to the race personnel. The
private security officers with no arrest powers are $50 per hour, plus state sales tax. Ordering after Oct. 23, the price
increases to $65 per hour, plus sales tax. In order to maintain continuity and ensure proper scheduling of security personnel,
all special security requirements must be scheduled through SEBRING INTERNATIONAL RACEWAY. Please submit this form
with all information to ccrofton@sebringraceway.com
Date Start Time End Time Total Hours / Day
Saturday, Nov. 4 : :
Sunday, Nov. 5 : :
Monday, Nov. 6 : :
Tuesday, Nov. 7 : :
Wednesday, Nov. 8 : :
Thursday, Nov. 9 : :
Friday, Nov. 10 : :
Saturday, Nov. 11 : :
Sunday, Nov. 12 : :
Total Event Hours
All security fees must be paid prior to Monday, Oct. 26, 2020. All checks should be made
payable and mailed to Sebring International Raceway, 113 Midway Drive, Sebring, FL 33870.
2122
Fire Suppression Requirements for Food Vendors
All tents (including canopies over 100 square feet)
• Must have a fully functional 2A;10BC dry chemical fire extinguisher that has been inspected and tagged by a
licensed fire extinguisher dealer within the immediate 12-month period (must be readily accessible)
• If cooking with a Fryer a K class extinguisher must be present and readily accessible with the correct inspection
tagged by a licensed fire extinguisher dealer within the immediate 12-month period
• Must have at least one “NO SMOKING” sign
• No cooking will be permitted beneath the tent, except by self-contained cooking appliance (i.e. microwave, oven,
waffle maker, etc.)
• Cooking appliances must be a minimum of 10 feet from the tent or other structures
• No flammable/combustible liquids are permitted within the tent
Trailers used for public display
• Must have a fully functional 2A;10BC dry chemical fire extinguisher that has been inspected and tagged by a
licensed fire extinguisher dealer within the immediate 12-month period (must be readily accessible)
• Must have at least one “NO SMOKING” sign
• No open flames permitted inside or within 10 feet of trailer
• No flammable/combustible liquids are permitted inside
• Must have an occupant load sign stating the maximum number of people permitted
Pavilions, trailers, and tents used for assembly purposes
• Must have a fully functional 2A;10BC dry chemical fire extinguisher that has been inspected and tagged by a
licensed fire extinguisher dealer within the immediate 12-month period (must be readily accessible)
• If cooking with a Fryer a K class extinguisher must be present and readily accessible with the correct inspection
tag
• Must have at least one “NO SMOKING” sign
• Exit signs must be provided
• Must have an occupant load sign stating the maximum number of people permitted
• No open flames permitted
• No cooking permitted unless it is a cabinet type pizza oven that does not exceed 450 degrees
• Any cooking appliances other than cabinet pizza ovens shall be a minimum of 10’ from the tent or other
structures
• Any cooking appliances that produce grease laden vapors inside pavilions or trailers shall be protected by an
NFPA 96 compliant exhaust hood and Ansul-type overhead fire suppression system except for those appliances
that are self-contained (e.g. microwave oven)
• No flammable/combustible liquids are permitted.
Food trucks and trailers used for cooking
• Shall be required to have a fully functional minimum rated 2A;10BC dry chemical fire extinguisher that has been
inspected and tagged by a licensed fire extinguisher dealer within the immediate 12-month period. The fire
extinguisher must be readily accessible
• A K class fire extinguisher that has been inspected and tagged by a licensed fire extinguisher dealer within the
immediate 12-month period shall be readily accessible whenever cooking is by frying
• Any cooking appliances that produce grease laden vapors (such as deep fryers, grilles, etc.) shall be protected by
an NFPA 96 compliant exhaust hood and Ansul-type overhead fire suppression system except for those
appliances that are self-contained (e.g. microwave oven)
• No flammable/combustible liquids are permitted inside
If you have any questions, contact Billy Kingston at 863-214-7800 or bkingston@sebringraceway.com 23Credit Card Authorization Form
TOTAL AMOUNT DUE: $_________________
Payment Type (please check one)
___ VISA
___ MASTERCARD
___ DISCOVER
___ AMEX
___ CHECK
___ MONEY ORDER
Card Number: _____________________________
CCV: _________
Expiration Date: ___________________________
Date to run card: ___________________________
Company Name: ____________________________________________
Name on Card: _____________________________________________
Billing Address: _____________________________________________
City, State, Zip: _____________________________________________
Email Address: _____________________________________________
Office Number: _______________ Cell: _________________________
Signature: ______________________________ Date: ______________
(Card holder or authorized representative)
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