2020 NEW SCHEDULE Advertising rate list No . 5 valid from October 1st, 2019 - eyecom
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03·04 | JULI · AUGUST · 2020 | 5,- ISSN 2509-4955
03·04 | JULI · AUGUST 2020
NEW SCHEDULE
M E D I A DATA
2020
MyDay® Einmalkontaktlinsen - Wenn Leistung
zählt, muss die Kontaktlinse mithalten
www.eye-com.net
3·4
Advertising rate list No. 5 E FFIZIE N Z
Virtuelles
E N TS CHL E U N IGU N G
(Kein) Urlaub
E MOTIO N E N
Die neue
E YE WE A R-S HOOTING
Promi-Special –––––
2020
valid from October 1st, 2019 Unternehmen von der Brille alte Zeit
FOR MAT S | P R I CES
Ad Format Trimm Format Type area Rate in €
(w x h in mm*) (w x h in mm) (b/w and four-color)
Full page 210 x 297 178 x 272 4,600.00
Double page 420 x 297 388 x 272 9,000.00
1/2 page vert. 103 x 297 90 x 272 2,500.00
1/2 page horiz. 210 x 141 178 x 127
1/3 page vert. 70 x 297 57 x 272 1,700.00
1/3 page horiz. 210 x 104 178 x 90
1/4 page vert. 57 x 297 44 x 272 1,300.00
1/4 page horiz. 210 x 79 178 x 65
1/4 page 2 col. 103 x 141 90 x 127
Additional formats on request. *All trimm formats + 3 mm bleed on each side of the page.
S PEC I A L A D S | DISCOUN T S
Cover Front cover You want a special Ad in EYECOM? Exceptional
6,000.- €
Inside Front cover inserts or stickers…? At EYECOM almost everything
4,900.- €
Inside Back cover is possible! Ask us, we develop your idea to one
4,700.- €
special way of being present in EYECOM!
Back cover 5,200.- €
Inserts including postal charges; format maximum
Loose-leafe inserts Price per 1.000 Copies
up to 25 g of 200 x 290 mm. A supplementary note will be
250.- €
up to 50 g 320.- € provided
free of charge. Partial allocation according
to postal code area possible.
Inbound inserts Price up to 200 g/m² Placement between two print bows. Delivery of
2 pages 3,000.- € inserts not later than 14 days publication day to our
4 pages printing house.
4,400.- €
6 pages 5,300.- €
8 pages 6,500.- €
All ad prices (print + online) are excl. VAT (currently
Discounts 19%) in Germany.
by number of ads by number of pages For customers in other European countries
2 times 5 % 2 pages 5% without VAT ID also VAT amounting to 19% is due.
6 times 10 % 4 pages 10 % Send a sample copy for Inserts to:
12 times 15 % 6 pages 15 % EYECOM Ad admin Britta Melzer
24 times 20 % 12 pages 20 % Krumme Halde 42, D-89081 Ulm, Germany
E YEC O M CO M M U N IT Y
EYEC
EYECOM - the EyewearCommunity
is setting the course!
The interconnection of all EYECOM activities has proven to be important and right. In just three years, we have
managed to connect many independent opticians in Germany, Austria and Switzerland: Every two months with
the magazine, through digital channels such as social media and websites, through individual events and
numerous direct contacts. The EYECOM team will continue to expand these communication channels and direct
contacts. With our latest initiative, the visible and tangible EYECOM Commu-
nity Membership with lots of advantages, we are setting the further course.
MAGA Z IN E
We are convinced that the all-embracing combination of traditional and digi-
tal communication channels is the right way into a successful future of the
optical trade. The formation of the EYECOM Community is therefore a logical
step into this future. The aim is not to push, but to achieve organic growth.
ONL INE
E VE NTS
And, of course, companies can contribute to this, too. Member mentoring,
sponsorships and event partnerships are only some of the possibilities. We
will be happy to create the right concept for you together with you.
EYECOM - the EyewearCommunity is your communication platform with lots
of creative and flexible possibilities. A little milestone for your marketing
and distribution interests. And a reliable partner. The magazine counts
CO LL EGE among the leading information media in the industry. And our professional
expertise, our creative and innovative class, as well as the proximity to your
customers in the specialised trade are good arguments to interconnect your company with this community. We
look forward to hear from you.
EYECOM Magazine – the high-quality trade magazine that reaches practically all independent opticians in Germany,
Austria and German-speaking Switzerland every two months and provides a great deal of information and inspiration.
EYECOM Online – the supplementing Internet portal with up-to-date information of the optical industry invites you to
join in. Part of the online offer is the presence on the social network “Facebook“ for up-to-date and inventive content. But
in principle, EYECOM very consciously pursues the “slow media“ concept and intensive collaboration with the international
acting TEF “The Eyewear Forum“.
EYECOM College – know-how and further training from the industry for the industry. This
event and seminar platform brings together expertise and the willingness to learn.
EYECOM Events – the personal encounters in the most different places of the EYECOM
reach. Be it a short gathering at an EYECOM regulars‘ table in different regions, the in-
vitation to a “get together“, a sports or cultural event, reader travel offers or a classic
car meeting for opticians - the EYECOM community comes together and communicates.
Connected by a common profession and
common passions.
S HOW RO O M | A DVERTORIAL S
This mix form of editorial and advertising is a good
way for you to provide your product innovations to
the whole optical business in Germany, Austria and
German speaking Switzerland.
Size Copy + Images (logotypes) Price
2/1 page app. 4,000 chars + 4-8 images 3,900.- €
1/1 page app. 2,500 chars + 3-6 images 2,000.- €
1/2 page app. 1,200 chars + 2-4 images 1,100.- €
1/4 page app. 600 chars + 1-2 images 600.- €
Please send text and images by e-mail to:
anzeigen@eye-com.net. You will receive a proof of
your showroom advertorial for checking and approval
before print.
S U MM E R S P E CI A L
Summer Time is Reading Time SPECIAL makes for a relaxing change, and thus an ideal topic for
Summer time is reading time. However, your customers‘ holidays.
EYECOM does not wish to bother its readers
with some typical professional information In 2020, the focus of the SUMMER SPECIAL will once again be on a
while on holiday; the SUMMER SPECIAL of celebrity photo shoot: Well-known people from the show business
the most beautiful optical trade magazine will present corrective glasses and sunglasses in unique and
is therefore a playground for special portraits.
ideas, a platform for beauty, Let us discuss your ideas and develop them together –
background information and as early as today!
culture. In it, leading, but
also unknown, companies EYECOM SUMMER SPECIAL 04|20
of the industry can present Date of publication: July, 13th 2020
themselves, their products Circulation: All independent opticians in German-speaking
and their history in a never countries (D-A-CH) plus industry; currently 13,007 copies.
-before-seen way. Costs: € 2,000 per printed page, not discountable.
What we need from you for
Kontakt:
this: Input in the form of Britta Melzer, Administration
images and raw text - and Tel.: +49-7 31-3 80 68 63
the courage to take a slight- E-Mail: anzeigen@eye-com.net
ly different approach to
your external presentation Andrea Graf, Editorial Team
than usual. Because even and especially Tel.: +49-77 35-91 97 63
in the age of messages from Facebook and E-Mail: andrea.graf@eye-com.net
Twitter, which are only valid for seconds,
a professionally made, analogue „slow
media“ publication like EYECOM‘s SUMMER
S C HED U LE TOPIC S
Issue Ad closing date Printing mat. Publication date Issue SPECIAL
SPECIAL EXTRA TOUR
1/20 25.11.19 02.12.19 23.12.19 1/20 made @ home –
2/20 10.02.20 17.02.20
17.12.20 09.03.20 (News from opti Munich)
3/20 14.04.20 20.04.20 11.05.20
2/20 Heritage Eyewear
Eyewear Contact lens
4/20
3-4/20 15.06.20
29.06.20 22.06.20
06.07.20 13.07.20
27.07.20
Glasses with Stories
Stories
5/20 17.08.20
24.08.20 24.08.20
31.08.20 14.09.20
21.09.20
6/20 12.10.20 19.10.20 09.11.20 3/20 Only for Men:
Men: Ophtalmic lens
1/21 07.12.20
30.11.20 14.12.20
07.12.20 11.01.21
23.12.20 Masculine Eyewear
E YEC O M C AT E G O
CAT ORR IES 4/20 SUMMER SPECIAL –
Designers Guide | Special | Newsroom | Business 5/20 Sun & Sports:
Sports: Workshop &
Headliner | Interview | Fair | Glasses | Community | Pre-Order 2021
2021 Ophtalmology
Lens | Extra tour | Portrait | College | Eyecatcher |
Frame | Network | Technology | Classics 6/20 Luxury Eyewear – Shop-Design
In every issue we devote ourselves to a design theme Perfect & Expensive
in a SPECIAL and to a product area in a EXTRA TOUR
(see under TOPICS on the right). We guarantee the 1/21 made @ home –
perfect environment for you and your products to be (News from opti)
seen!
E YEC O M - O N LI N E-A
EYEC DVERT ISIN G | BA NNE R | FAC E BOOK | V IDE O | E YE C OM-TV
E-ADVERT
Superbanner Jobs & Deals Advertorial
max 1300 x 150 px Job offer: / PR-report
380.- € / month text & picture 250.- € text & pictures
Job search: For free designed in
Deals & others: editorial style,
Videos / Clips For free signed with
Video max 64 MB „promotion“:
or embedding own 500.- €
YouTube-video Skyscraper
650.- € / month 200 x 500 px 400.- € / month
Rectangle
300 x 250 px
300.- € / month Facebook
we also offer our FACEBOOK site for your
news. Signed with „promotion“ they will be
shown at the timeline our followers.
100,- € / message
TV
EYECOM-TV Please send your files directly to our adver-
Production individual tising department, Britta Melzer,
videos for online using: anzeigen@eye-com.net
depending on length If you have more performance ideas to be
and equipment, price on realized at EYECOM online, please contact us:
request info@eye-com.net.
M AGA Z I N I N F O R MAT ION DISTRIBUTION
Publication frequency 6x a year Germany total . . . . . . . . . . . . 11,750
Magazine format DIN A4, 210 mm x 297 mm (width x height)
Austria. . . . . . . . . . . . . . . . . . . . . . 549
Distributed circulation 13,007 copies - all independent opticians
Switzerland. . . . . . . . . . . . . . . . . . 599
in Germany, Austria and German speaking
Others. . . . . . . . . . . . . . . . . . . . . . . 109
Switzerland
EYECOM free of charge Foreign countries total . . . . . . 1,257
Circulation survey IVW / 2. quarter 2019 Total circulation. . . . . . . . . . . 13,007
Technical details
Printing method Sheet offset Circulation survey
Copy material digital EYECOM is controlled by
Year’s issue 5. issue the information society
ISSN-No. 2509-4955 for the determination of the
Internet www.eye-com.net distribution of advertisers - IVW.
Contact info@eye-com.net
IVW 2/2019
Publisher informations Print. . . . . . . . . . . . . . . . . . . . . 14,000
Publisher MMM Medien Marketing Meinsen Circulation . . . . . . . . . . . . . . 13,007
Owner Bodo Meinsen
Editor Bodo Meinsen and Martin Graf
EYECOM is sent free of charge to
Art Direction Heinz Putschies
almost all independent opticians
Production Kastner AG, das medienhaus,
in Germany, Austria and German
Schlosshof 2-6, D-85283 Wolnzach
speaking Switzerland. So your
Subscription service MMM Medien Marketing Meinsen
advertising messages reach your
Bank account Stadtsparkasse Munich, Germany
target group exactly without scatter
IBAN: DE 87 7015 0000 0023 1459 07
loss.
BIC: SSKMDEMM
Payment terms Payment within 14 days from date of invoice
CO N TACT
Bodo Meinsen publisher
Chiemseering 11 Office Baden-Württemberg:
D-85551 Kirchheim bei München Walter-Helmes-Weg 35
Tel.: +49 89 90 52 90 72 D-71229 Leonberg
Fax: +49 89 90 52 90 73
Mobil: +49 171 4 63 48 67
E-Mail: meinsen@eye-com.net
Martin Graf Britta Melzer
editor in chief administration manager | advertising
Steiner Strasse 31 · D-78337 Öhningen Krumme Halde 42 · D-89081 Ulm
Tel.: +49 7735 9 19 19 57 Tel.: +49 7 31 3 80 68 63
Fax: +49 77 35 4 45 98 14 Mobil: +49 1 70 4 65 15 64
Mobil: +49 171 5 48 31 99 E-Mai: anzeigen@eye-com.net
E-Mai: graf@eye-com.net
Andrea Graf Stephan Rack
editor print and online marketing | advertising
Steiner Strasse 31 · D-78337 Öhningen Office Hamburg:
Tel.: +49 77 35 91 97 63 Tannenhof 91a · D-22397 Hamburg
Fa: +49 77 35 4 45 98 14 Mobil: +49 1 51 50 42 65 02
Mobil: +49 170 7 25 45 64 E-Mail: rack@genussverlag.com
E-Mail: andrea.graf@eye-com.net
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