2020 Media GUide Print online eVentS - weka fachmedien
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Media GUIDE
2020
Print online E V ENT S
Online
geprüft
Contact
WEKA FACHMEDIEN GmbH · Richard-Reitzner-Allee 2 · 85540 Haar · Phone +49 89 25556-1382 · Fax +49 89 25556-1670 · media@elektronik.de
USA - West USA East For all other territories
Huson International Media Huson International Media please contact:
Ralph Lockwood Kristen Riley
1900 Camden Avenue, Suite 203-3 The Yard
San Jose 106 West 32nd Street, Suite 124
California 95124 New York, NY 10001 Konrad Nadler
Phone: +1 408 879 6666 Phone: +1 -212 268 33 44 Phone: +49 89 25556 - 1382
Fax: +1 408 879 6669 Fax: +1 -212 268 33 55 Fax: +49 89 25556 - 1670
ralph.lockwood@husonmedia.com kristen.riley@husonmedia.com knadler@weka-fachmedien.de
Editorial office
Frank Riemenschneider Gerhard Stelzer Markus Kien Selina Doulah
Dipl.-Ing. Dipl.-Ing. Dipl.-Ing. B.Sc.
Editor-in-Chief Elektronik, Elektro- Editor-at-Large, microelectronics, CvD Elektronik neo, passive compo-
nik automotive & Elektronik neo AI, 5G, Smart Mobility, Elektronik Phone +49 89 25556-1333 nents, electromechanics
microelectronics, special projects readers test mkien@weka-fachmedien.de Phone +49 89 25556-1609
Phone +49 89 25556-1714 Phone +49 89 25556-1337 sdoulah@weka-fachmedien.de
friemenschneider@weka- gstelzer@weka-fachmedien.de
fachmedien.de Publishing house
Stefanie Eckardt Markus Haller Ute Häußler Tobias Schlichtmeier
Executive editor Dipl.-Phys. Dipl.-Kffr. (FH) B.Eng. Matthäus Hose
autonomous driving, connected embedded vision, displays, HMIs, power supply, energy storage, embedded systems, industry Head of publishing house
car, E-Vehicles, mobility-services, measurement&test, Sensor smart mobility 4.0., IoT, system design, software Phone +49 89 25556 -1302
car electronics technology Phone +49 89 25556-1369 engineering mhose@weka-fachmedien.de
Phone +49 89 25556-1342 Phone +49 89 25556-1371 uhaeussler@weka-fachmedien.de Phone +49 89 25556-1368
seckardt@weka-fachmedien.de mhaller@weka-fachmedien.de tschlichtmeier@weka-fachmedien.de
Irina Hübner Harry Schubert Silvia Langford Andrea Seidel Robin Beilicke
Dipl.-Phys. Dipl.-Ing. Assistant editor Assistant editor Marketing
smart mobility microelectronics, wireless, Phone +49 89 25556-1331 Phone +49 89 25556-1332 Phone +49 89 25556 -1340
Phone +49 89 25556-1339 connectivity, cloud-computing Fax +49 89 25556-1670 Fax +49 89 25556-1670 rbeilicke@weka-fachmedien.de
ihuebner@weka-fachmedien.de Phone +49 89 25556-1338 slangford@weka-fachmedien.de aseidel@weka-fachmedien.de
2 hschubert@weka-fachmedien.de
The Media
Brand
Why the new Elektronik?
Manufacturers and distributors are
becoming system suppliers in the value
chain.
The new Elektronik follows this trend:
Instead of isolated topics, we design the
individual issues to cover the spectrum of
top technologies and markets.
The new Elektronik thus offers readers
a holistic source of information and
advertisers a market-analogue advertising
environment in all relevant communication
channels:
PRINT ONLINE EVENT SOCIAL MEDIA
3
Technical
journal
portrait
Technical journal portrait 1
1 Title: Elektronik
9 Membership: LA ELFA (readership analysis of electronics trade media)
2 Characteristics: The professional journal Elektronik - world of solutions provides cross-
IVW (certified audit of circulation)
media information about solutions and components of professional
electronics, analogous to the business models of manufacturers not for special issues
and distributors, with technology, trade fair and market editions. 10 Publishing house: WEKA FACHMEDIEN GmbH
Richard-Reitzner-Allee 2, D-85540 Haar
With the illustration of value chains along the „hot“ topics, the brand Elektronik Phone +49 89 25556-1383
offers a unique selling point in the B2B communication market. From research to www.elektroniknet.de, www.weka-fachmedien.de
technology implementation and rounded off by the relevant business and trend 11 Publisher: WEKA FACHMEDIEN GmbH
topics, Elektronik - world of solutions - is the perfect source of information for 12 Advertising: Sonja Winkler, Sales Director
electronics developers, technical purchasing/sales/business development and support e-mail: swinkler@weka-fachmedien.de
engineers at distributors and manufacturers.
13 Editorial office: Frank Riemenschneider, editor-in-chief,
email: friemenschneider@weka-fachmedien.de
Elektronik - world of solutions is the media brand for developers of professional
3 Target group: Andrea Seidel, editorial assistant,
electronic products, technical purchasing/sales/business development and technical email: aseidel@weka-fachmedien.de, phone +49 89 25556-1332
support organisations at distributors and manufacturers. Silvia Langford, editorial assistant,
email: slangford@weka-fachmedien.de, phone +49 89 25556-1331
Elektronik reaches 96,000 elektronics decision-makers per issue* - most-read bi-
weekly electronics trade journal in Germany (*source LA ELFA 12/13) 14 Editorial to advertising ratio 2018 = 52 issues
total pages: 3,032 pages = 100.00%
4 Publication frequency: 26 technology issues fortnightly, 8 business issues, 4 issues neo, editorial content 2,362 pages = 77.90%
12 Elektronik automotive issues and „THE OFFICIAL DAILY“ at embedded world advertising content 670 pages = 22.50%
5 Format: A4 15 Editorial content analysis 2018 = 2,362 pages
6 Volume: 69th volume 2020 professional articles/specials 1,464 pages = 62.00%
7 Subscription rates: Domestic subscription: 179,00 € products 143 pages = 6.00%
Overseas subscription: 186,00 € impulses 531 pages = 22.50%
Single copy rate: 8,00 € others (title, editorial, content,
FAQ, imprint,
8 Organ: GMM VDE/VDI-GESELLSCHAFT MIKROELEKTRONIK,
advertiser index) 224 pages = 9.50%
MIKROSYSTEM – UND FEINWERKTECHNIK
editorial content 2,362 pages = 100.00%
total 3,032 pages = 100.00%
4
Technical journal
Circulation breakdown 2
1 Circulation audit: 3.1 Structure of the domestic market
circulation by Nielsen-areas: Kiel
2 Circulation breakdown: copies per issue/annual average
Rostock
(July 1st 2018 to June 30th 2019)
Nielsen 5+6
print run: 31,032 Nielsen 1 Bremen Berlin
5.0 % = 1,467 copies
total circulation: 30,633 abroad: 782 8.8 % = 2,624 copies
sold circulation: 11,185 abroad: 626
subscritions: 9,986 member copies: 7,602 Munster
Nielsen 2
retail sales: – 13.6 % = 4,064 copies Nielsen 7
Dresden
Cologne 6.1 % = 1,820 copies.
other sales: 1,199 Erfurt
Koblenz Frankfurt
controlled circulation: 19,448
Nielsen 3a
remainder, archive and 399
10.7 % = 3,204 copies
voucher copies: Nuremberg
Stuttgart Nielsen 4
30.5 % = 9,113 copies
Nielsen 3b Freiburg Munich
25.3 % = 7,559 copies
3 Geographic circulation breakdown:
economic region share of total circulation
percent copies Summary of the survey methodology
Germany 97.4 29,851 1. Methodology: circulation breakdown by file analysis – census
2. universe (domestic total circulation) 29,851 = 100%
Switzerland 1.1 352
3. Sample: survey is based on total database
Austria 1.0 313 4. Target person of survey: omitted
Abroad others 0.4 117 5. Period of analysis: July 2019
6. Conduction of analysis: publisher
total circulation 100.0 30,633
5
Advertising rates 2020
3 Discounts:
(within a 12 month period, starting from the publication date of first ad)
Frequency discount Volume discount
Journal 3 or more insertions 3% 3 or more pages 5%
Advertising rates No. 55, valid from 01.01.2020 6 or more insertions 5% 6 or more pages 10%
1 Advertising formats and rates (Prices in Euro): 9 or more insertions 10% 9 or more pages 15%
12 or more insertions 15% 12 or more pages 20%
Format basic prices prices prices prices 18 or more insertions 20% 15 or more pages 25%
b/w 2c 3c 4c 24 or more insertions 25%
1/1 page 6.730,- 7.970,- 8.960,- 9.950,-
A5 page (junior page) 4.160,- 4.970,- 5.590,- 6.230,- 4 Classified advertisements:
1/2 page vertical Employer Branding: 1/1 page 4c € 4.900
3.550,- 4.260,- 4.780,- Advertising rates 2018
5.300,- 1/2 page 4c € 2.600
1/2 page horizontal
Double insertion: When booking the same ad in another issue,
1/3 page vertical we grant 25% discount on the rate card price.
2.370,- 2.820,- 3.170,- 3.520,-
1/3 page horizontal
1/4 page 2-columns Business portraits: 1/4 page € 1,070.- (available only in special issues,
1/4 page vertical 1.770,- 2.160,- 2.400,- 2.730,- 1/2 page € 2,110.- no discounts)
1/4 page horizontal 1/1 page € 4,200.-
1/6 page vertical Pinboard: 1/9 page b/w € 295.- 1/9 page 4c 360.- €
1.190,- 1.400,- 1.590,- 1.770,-
1/6 page horizontal Seminar planer: 1/9 page b/w € 295.- 1/9 page 4c 360.- €
1/8 page 2-columns Discount for high volume booking upon request.
1/8 page vertical 900,- 1.030,- 1.180,- 1.370,-
1/8 page horizontal 5 Special Ads: Prices see page 8 to 10
Pinboard / Seminar planer 295,- 320,- 340,- 360,- 6 Contact:
Consulting & booking: Sonja Winkler, Sales Director
Cover page 10.900,- phone +49 89 25556-1383, swinkler@weka-fachmedien.de
(no discount)
Inside cover special 6.900,-
2nd/3rd cover page 10.300,- Digital file delivery: werbemittel@weka-fachmedien.de
4th cover page 10.900,- 7 Terms of payment:
mm-price, 1-column 6,60 7,80 8,80 9,80 HypoVereinsbank, München
IBAN: DE37 7002 0270 0035 7049 81, SWIFT (BIC): HYVEDEMMXXX
2 Additional charges: Tax ID number: DE 811 190 616
placement We charge 10% of the basic price for requested and confirmed placements 2 % discount for payment within 8 days after date of invoice or net
(at least € 160.-) payment within 21 days of invoicing.
colours Prices apply for Euroskala
Charges for special colours on request
Prices excl. VAT / tc: 30.633 copies
format No additional charges for bleed and crossover print
6
Formats
2/1 pages spread across gutter 1/1 page 2 x 1/2 across gutter Junior Page trim size
width x height width x height width x height width x height width x height
420 x 297 mm ¿ 210 x 297 mm ¿ 420 x 143 mm ¿ 135 x 190 mm 147 x 210 mm ¿
394 x 260 mm 185 x 260 mm 394 x 128 mm
1/2 page vertical 1/2 page horizontal 1/3 page horizontal 1/3 page vertical 1/4 page 1/4 page vertical 1/6 page horizontal 1/6 page vertical
width x height width x height width x height width x height width x height width x height width x height width x height
102 x 297 mm ¿ 210 x 143 mm ¿ 210 x 110 mm ¿ 72 x 297 mm ¿ 102 x 143 mm ¿ 54 x 297 mm ¿ 210 x 63 mm ¿ 72 x 143 mm ¿
90 x 260 mm 185 x 128 mm 185 x 90 mm 60 x 260 mm 90 x 128 mm 42 x 260 mm 185 x 43 mm 60 x 128 mm
1/4 page horizontal
width x height
210 x 82 mm ¿
185 x 62 mm
¿ trim size:
add 5 mm per trimmed edge
for bleed size
1/8 page vertical 1/8 page Pinboard Island ad
width x height width x height Seminar planer 1 column
54 x 143 mm ¿ 102 x 82 mm ¿ 1/9 page minimum 50 mm height
42 x 128 mm 90 x 62 mm width x height maximum 80 mm height
1/8 page horizontal 60 x 80 mm column width 51 mm
width x height
210 x 51 mm ¿
185 x 31 mm
7
Special ads
Media-Information 2020 Special ads
SPONSORED CONTENT SPONSORED CONTENT
Cover Neu
Elma Electronic
ist ein weltweit tätiger Hersteller von voll integrierten Systemen.Darüber hinaus gen zugeschnitten werden können: vom
Cover creative + cover
Electronic Packaging Produkten für den entwickelt Elma zahlreiche Gehäuse, von ersten Konzept bis zur Serienproduktion.
Embedded-Systems-Markt. Das Unterneh- Kleingehäusen bis zu vertikalen Schrän- Elmas zuverlässige Lösungen, Flexibilität
men hat Tochtergesellschaften in neun ken, sowie Präzisionsteile wie zum Beispiel und Entwicklungskompetenz sind die
Ländern auf drei Kontinenten und ist an Drehschalter/Encoder, Frontplatten und wesentlichen Argumente, weshalb welt-
der Schweizer Börse notiert. Das Angebot LEDs. Das Unternehmen verfügt über ein weit führende Elektronikunternehmen
story
reicht von Komponenten, Speicher, Back- breites Angebot von bewährten Standard- immer wieder Elma wählen.
planes und Chassis-Plattformen bis hin zu produkten, die auf einzelne Anwendun- www.elma.com
€ 10,900.-
die als Relays genutzt werden. Aufgrund In der Luft- und Raumfahrt entstehen mussten durch den Raumfahrtzulieferer
der hohen Geschwindigkeit bei zugleich durch die Manöver der Fluggeräte Sait einige Tests durchgeführt werden,
stetig wachsenden Datenmengen der enorme Kräfte, die ein „einfaches“ Com- da die SSD-Festplatten durch die feinen
ISS muss die Verbindung aber quasi putergehäuse nicht unbeschadet über- Strukturen im 10-15-Nanometer-Bereich
permanent umgeroutet werden – je stehen würde. Ein ATR verfügt über den freien Protonen im All deutlich
nachdem, welche Satelliten zum jewei- besondere Festigkeit gegen Stöße und stärker ausgesetzt sind als auf der Erde.
(no discount) ligen Zeitpunkt die beste Übertragungs-
route bieten.
Kräfte bis zu 40 g
Vibrationen, verbiegt sich also nicht so
stark und kann auch einen stärkeren
Stoß wie z. B. bei einer besonders harten
Landung überstehen. Dieses Air Trans-
Durch diesen Dauerbeschuss kann es
dazu kommen, dass Teile der SSD (z.B.
der Flashspeicher) beschädigt werden.
Ein weiteres OpenVPX-System der glei-
port Rack bildet das Computergehäuse. chen Bauart ist für das neue Wissen-
Das Elma-System übernimmt diese Im Inneren steckt eine Rechnereinheit schafts- und Energiemodul NEM-1 ge-
Aufgabe und ermöglicht dabei Daten- mit OpenVPX-Technologie. plant, das 2019 der bestehenden Station
Inside Cover
durchsätze mit einer Uplinkgeschwin- hinzugefügt werden soll. Der Geschäfts-
digkeit von bis zu 100 Mbps und einer Externer Lüfter führer der Elma Electronic GmbH, Pao-
Downloadgeschwindigkeit von 6 bis 8 lo Putzolu, zeigte sich stolz auf den
Mbps. Das System stellt hierbei den Das Thema Kühlung sei bei solchen Pforzheimer Beitrag: „Die ISS ist wohl
Hardwareteil einer Multiplexor-Demul- Systemen immer ein besonders heikler die komplizierteste Maschine, die die
tiplexor-Modem-Unit (MDM) dar. MDM Punkt, merkt Projektbetreuer Vitali Siris Menschheit je gebaut hat. Dass unsere
ist zuständig für die Aufnahme, die weiter an. „Das System für die ISS wird Produkte ein Teil davon sind, ist ein
product guide or main
Speicherung und für die Übertragung nach dem ‚Forced-Conduction-Cooled‘- großartiger Nachweis für die Leistungs-
VPX-System fürs Weltall: der Ergebnisse von an Bord durchge- Verfahren gekühlt.“ Bei diesem Verfah- fähigkeit unseres Hauses.“
In 90 Minuten um die Welt
führten Experimenten. Die Einheit be- ren werden alle Karten wie z.B. die Helge Marek, Elmajk
inhaltet hierfür unter anderem ein Prozessorkarte, die Grafikkarte oder die
Modem, DVB-S2 (für Satellitensignale), Speicherkarte über eine spezielle Me-
focus
PAL (Phase-Alternating-Line, also ein chanik mit der Seitenwand verbunden.
analoges Videosignal) sowie HD-Video- Die Seitenwände des ATRs sind mit
Wie sieht Technik aus, mit der man eine permanente Verbindung zwischen der Internationalen Ein- bzw. -Ausgänge. Die seriellen Finnen bestückt, die nach außen zeigen
Schnittstellenkarten erfüllen Vorgaben und durch die Luft gesogen wird. So
Raumstation mit der Erde stricken kann? Zusammen mit der russischen Firma Sait Ltd. hat der für Schock und Vibration nach MIL-STD- werden die robusten Karten zwar aktiv
Pforzheimer Systembauer Elma Electronic darauf eine Antwort entwickelt. 810F und garantieren damit die Wider- gekühlt (eine passive Kühlung wäre z.
inside cover special
standskraft des Systems. „Widerstands- B. eine Kühlung ohne Lüfter), die Lüfter
kraft, die auch notwendig ist“, so Siris arbeiten aber eben außerhalb des Ge-
D
er Countdown läuft: Voraussicht- raumorganisation Roskosmos zusam- selbstverständlich“, erklärt Vitali Siris, weiter. „Während die Technik im Inneren häuses. „Das ist eine praktische Lösung,
lich im September dieses Jahres menarbeitet. Das Air Transport Rack der bei Elma Electronic das Projekt be- der ISS selbst konstante Klimabedingun- die das Systeminnere überdies vor Staub
macht sich eine Soyuz-Rakete wird als Teil des so bezeichneten „Broad- gleitet. „Die ISS benötigt für eine Erd- gen von 20 bis 22 °C und ähnlich kons- schützt und eine mögliche Quelle für
€ 6,900.-
mit einem Paket aus Pforzheim auf den band Communication System User umrundung nur etwa 90 Minuten. So- tanter Luftfeuchtigkeit erwartet, muss Schäden während des Transports elimi-
Weg zur Internationalen Raumstation Terminal“ im russischen ISS-Servicemo- bald sich die Raumstation über einem sie beim Start der Rakete Kräfte vom bis niert. Zugleich wurde mit der Kühlungs-
ISS. Mit der Versorgungsmission erhält dul „Zvezda“ installiert. Gebiet der Erde befindet, das nicht von zu Vierzigfachen der Erdbeschleuni- variante Platz gespart, ohne dabei die
die Besatzung um den Deutschen Ale- Wenn das System an seinem Einsatz- Empfangsanlagen am Boden abgedeckt gung aushalten.“ Multi-Funktionalität des Systems preis-
xander Gerst ein Air Transport Rack mit ort im Weltall in Betrieb geht, ermög- ist, würde die Verbindung jedesmal Mit dem Air Transport Rack (ATR) ist zugeben.“ Das Air Transport Rack (ATR) ist ein standar-
OpenVPX-Technologie. Elma Electronic licht es eine „nahezu-permanente“ abbrechen.“ Abhilfe schaffen hier Kom- hierfür ein seit vielen Jahren bewährter Technisch interessant ist auch die disierter Formfaktor für Rechnersysteme in
(no discount) entwickelte das System für die Firma
Sait Ltd., die mit der russischen Welt-
Verbindung der ISS mit der Bodenkon-
trolle. „Eine solche Verbindung ist nicht
munikationssatelliten, in diesem Fall
über das Geo-Satellitennetz „Lutsch“,
Formfaktor für Rechnersysteme in der
Luft- und Raumfahrt erste Wahl (Bild).
Wahl der SSD-Festplatte mit einer Ka-
pazität von einem Terabyte. Hierfür
der Luft- und Raumfahrt. (Bild Elma Electronic)
2 Elektronik 16/2018 elektronik.de elektronik.de Elektronik 16/2018 3
Advertorial:
Present your technical contribution incl. company presentation in Island display / content
high-quality and appealing design within the scope of the category basic price b/w island display
Belly wrap
‚sponsored content‘. per mm € 28.-
plus double page Secure the publication of your PR text in an edition of your choice with an basic price 4c island display
format: 624 x 100 mm advertorial* per mm € 39.-
with 5 mm trim size: 1 column minimum 50 mm height
Double page format: € 9,900.- maximum 80 mm height
634 x 110 mm
1/1 page format: € 6,900.- column width 51 mm
€ 37,500.-
Additional publication in a newsletter of elektronik.de: € 1,590.-
Other forms of advertising
Belly wrap Specifications on request, different designs possible on request
format: 624 x 100 mm (gate folder, flap, altar fold)
with 5 mm trim size: Are you interested? Talk to us!
634 x 110 mm Advertising material to be stuck on
on request
€ 18.300,- (incl. printing)
(Only in combination with 1/1 ad)
*limited offer
8
Snipe ad on front cover Loose inserts
format: 50mm, round up to 25g (incl. postage) € 7,850.-
€ 7,200.- split-run by zip-codes/
Nielsen area € 260.- per thousand
split-run by qualified addresses € 450.- per thousand
minimum order amount € 650.-
loose inserts over 25g price on request
print run: 31,000 copies
Customized Publishing
Whether print, online or event
- with creativity and competence
Bound inserts
we bring your requirements and
ideas into the right format: from 4-pages € 9,290.-
booklet to advertorial pages to 8-pages € 11,900.-
customer magazines. 12-pages € 15,900.-
more on request
Example Customized
Publishing: print run: 31,000 copies
• concept (in coordination with client)
• editorial elaboration/support Delivery contact for inserts:
• layout (in Elektronik or Elektronik automotive design or L.N. Schaffrath DruckMedien GmbH & Co. KG,
according to customer´s CI) Marktweg 42-50, 47608 Geldern
• print/processing Delivery note: loose/bound insert CUSTOMER,
• loose or bound insert/tip-on in Elektronik, Elektronik automotive or for Elektronik issue xy/2020
the daily newspaper „THE OFFICIAL DAILY“ Technical details see page 20
Individual offers on request
9
Special ads
Markt research
NEU hall plan embedded world 2020
loose insert in Elektronik and DESIGN&ELEKTRONIK
logo placement € 890,-
total circulation: more than 50,000 copies
Elektronik readers test
Have your product tested by an
independent Elektronik-expert
readership. In addition to high
media attention, you will re-
ceive the credible Elektronik
READER‘S Proofed Products test
seal after the reader test.
Profit from the high awareness of Elektronik readership elections!
The readership election „Elektronik distributor of the year 2020“.
Call in Elektronik issue 11/2020, publication of the results
in Elektronik issue 19/2020
The 5-Star-Plus-Package for your product
Product presentation (print, online, social media) Distributor des Jahres Special Newsletter: Winner Distributor of the Year on September 15, 2020
2020
independent reader test
Interim report (print, online, social media) The readership election „ Elektronik product of the year 2020“.
Call in Elektronik issue 26/2019 and Elektronik automotive issue 12/2019,
Final report (print, online, social media) publication of the results in Elektronik 7/2020.
credible test seal for your market communication Produkte des Jahres
2020 Special Newsletter: Winner Products of the Year on March 31, 2020
+ special print (1.000 copies)
The readership election „ Elektronik product of the year 2021“.
price € 19.900,- Call in Elektronik issue 26/2020 and Elektronik automotive issue 12/2020,
publication of the results in Elektronik March 2021.
Special Newsletter readership election on December 14, 2020
Produkte des Jahres
Winners of these readership elections are allowed to use the official winner logos for
2021 their market communication.
10Copytest – Control your ads impact!
For all media experts who want to know what design engineers and technical managers
think about their ads, products and image, Elektronik offers exclusive copytests. Elektronik‘s
copytests are not limited to content and design of advertisments. As a copytest-participant
you will receive a concise image analysis ´on top´, because the advertising presence must
always be viewed in its overall context.
Elektronik copytests answer important questions such as “Do customers pay attention to my
ad?“, “What information about my company is retained by the reader?“ and “Does this ad
help to get new customers interested in my products and company?“
Exemplary results
(Source: Copytest issue 18/2018, conducted by IFAK-Institut Taunusstein)
Ad assessment - customer xy -
Mean value
overall assessment
2,0 2,9 3,3
( spontaneously )
clearly structured 1,8 3,3 3,3 Your ad in
total
informative/
1,9 3,2 3,2
understandable
arouses curiosity /
2,1 2,9 3,7 Best value
interest
appealing / likeable 1,9 2,6 3,2
Mean value
reliable / serious 1,8 2,5 2,6
Worst value
easy to remember 1,9 2,8 3,6
1 ... 1,5 2,0 2,5 3,0 3,5 4,0 ... 6
better worse
Respond on a scale of
1 = “very important” to 6 = “totally irrelevant”.
Further information on the service tools is available at www.elektroniknet.de/
media or directly from your Elektronik media consultant at +49 89 25556-1383.
11Editorial calendar
2020
Issue Publication date Themed worlds Trade fairs and congresses
Pub: Jan 14, 2020 Trends & Experts
Elektronik
Ad: Dez 16, 2019 What moves the embedded industry in 2020?
Technologie 1
PM: Dez 20, 2019 Opinions, expert interviews and statistics provide answers
Pub: Jan 23, 2020 digitalisation
Elektronik
Ad: Dez 30, 2019 artificial intelligence, machine learning, virtual reality, industry 4.0, rapid prototyping, IEDM 2019 San Francisco 8.-11.12.2019
Technologie 2
PM: Jan 08, 2020 connectivity, microelectronics, big data
Pub: Jan 28, 2020 Trends & Experts
Automotive Ethernet Congress
Automotive 1 Ad: Jan 07, 2020 autonomous driving, ADAS, the interconnected car, shared mobility, services, e-mobility,
12.-13.02.
PM: Jan 13, 2020 Alternative drive concepts: What moves the automotive industry in 2020?
Embedded Technology Smart & Secure
Pub: Feb 04, 2020 MCU/MPU/SoC and their power supplies, tools, development & maker boards, intellectual Smart Building Conference Amsterdam 10.02.
Elektronik
Ad: Jan 14, 2020 property, programmable logic, safey & security, connectivity, cloud, artificial intelligence, Embedded World 25.-27.02.
Technologie 3
PM: Jan 20, 2020 system design, sensors, embedded software engineering
+ job exchange
Elektronik International
Pub:Feb 11,2020 security, MCU/MPU/SoC, power electronics, analog/mixed signal, sensors, measurement & test, Mobile World Congress Barcelona 24.-27.02.
Business
Ad: Jan 21, 2020 artificial intelligence, machine learning, passive components, electromechanics, cloud computing Embedded World 25.-27.02.
& Märkte 1
PM: Jan 27, 2020 applied to smart IoT applications, connectors, heat/cooling management, fans, coolers, housings,
filters, inductors, transformers, relais
Pub:Feb 13,2020
Ad: Jan 23, 2020 Technology, Knowledge, Visions, Career
neo 1 PM: Jan 29, 2020 Embedded World 25.-27.02.
The magazine for students & young professionals
Embedded System Technologies
Smart Factory Expo Tokio 15.-17.01.
Pub: Feb 18, 2020 power supply, measurement, embedded computers, displays, development environments, RTOS,
Elektronik
Ad: Jan 28, 2020 embedded hardware & software, connectors, heat/cooling management, fans, coolers, enclosu- Mobile World Congress Barcelona 24.-27.02.
Technologie 4
PM: Feb 03, 2020 res, filters, inductors, transformers, relays, embedded hardware & software, transformers Embedded World 25.-27.02.
+ job exchange
12Autonomous driving & Connected Car
microelectronic components, power supply, development tools, embedded Automotive World Tokio 15.-17.01.
Pub: Feb 20, 2020
hardware & software, measurement technology, system design, software engineering, test & ins- Mobile World Congress Barcelona
Automotive 2 Ad: Jan 30, 2020
pection systems, infotainment systems, clusters, Car-to-Car-/Car-to-X communication, 3G/LTE/5G 24.-27.02.
PM: Feb 05, 2020
infrastructure, sensors, ethernet, TSN/A, GPS Embedded World 25.-27.02.
+ job exchange
Pub:
THE OFFICIAL 25/26/27.02.20 The official daily
Embedded World 25.-27.02.
DAILY Ad: 07.02.20 embedded world 2020
PM: 11.02.20
Analog & Power
Pub: Mar 03, 2020
Elektronik power electronics, batteries, rechargeable batteries, analog/mixed-signal ICs, DC/DC converters,
Ad: Feb 11, 2020 Energy Storage 10.-12.03.
Technologie 5 power management, energy harvesting, passive components and electromechanics in power elect-
PM: Feb 17, 2020
ronics
Processing & Intellectual Property
Pub: Mar 17, 2020 ISSCC San Francisco 16.-20.02.
Elektronik microcontrollers, processors, intellectual property, power supply, memory, artificial intelligence,
Ad: Feb 25, 2020
Technologie 6 machine learning, safety & security, chip manufacturing, SoCs, programmable logic, open source
PM: Mar 02, 2020
hardware
E-Vehicles & Connected Car AmE - Automotive meets Electronics 10.-11.03.
Pub: Mar 24, 2020 microelectronics, power supply, embedded hardware & software, measurement technology, system eMobility World 18.-22.03.
Automotive 3 Ad: Mar 03, 2020 design, software engineering, test & inspection systems, hybrid vehicles, charging infrastructures, LOPEC 24.-26.03.
PM: Mar 09, 2020 intelligent parking & traffic control, E-bikes, E-scooters, Car-to-Car-/Car-to-X, 3G/LTE/5G, sensors, MobiliTec 25.-27.03.
ethernet, TSN/A, GPS
Systemdesign & Software Engineering
Pub: Mar 31, 2020
Elektronik system design & verification tools, analyzers, control systems, signal processing & wireless commu-
Ad: Mar 10, 2020
Technologie 7 nication, code generation, image processing & machine vision, development environments, RTOS &
PM: Mar 16, 2020
embedded software, EMV Produkte des Jahres
2020
Subject to change
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*THE OFFICAL DAILY embedded world 2020: see price rates on page 21
13Topics matrix
2020
Issue Publication date Themed worlds Trade fairs and congresses
Smart Mobility
Pub: Apr 08, 2020
Business microelectronic components, power supply, power electronics, development tools, embedded hard- Hannover Messe 20.-24.04.
Ad: Mar 18, 2020
& Märkte 2 ware & software for commercial & rail vehicles, agricultural machinery, industrial trucks, aerospace, MobiliTec Hannover 23.-27.04.
PM: Mar 24, 2020
LEDs, passive components, electromechanics
MobiliTEC Hannover 23.-27.04.
Pub: Apr 14, 2020 INDUSTRIAL TRANSFORMATION
Elektronik Smart Systems Integration Grenoble 01.-02.04.
Ad: Mar 20, 2020 industrial internet, industry 4.0, controls & IPCs, sensors, actuators, field communication, systems
Technologie 8 Hannover Messe 20.-24.04.
PM: Mar 26, 2020 for manufacturing automation, connectivity, intelligent manufacturing
MobiliTEC Hannover 23.-27.04.
E-VEHICLES & Autonomous driving
Pub: Apr 16, 2020 microelectronics, power supply, embedded hardware & software, measurement technology, system Hannover Messe 20.-24.04.
Automotive 4 Ad: Mar 24, 2020 design, software engineering, test & inspection systems, hybrid vehicles, charging infrastructures, in- MobiliTEC Hannover 23.-27.04.
PM: Mar 30, 2020 telligent parking & traffic control, E-bikes, E-scooters, driver assistance systems, infotainment systems,
clusters
SMART CITIES & ENERGY
Pub: Apr 20, 2020 microelectronics, power supply, power electronics, embedded hardware & software for smart me- Hannover Messe 20.-24.04.
Business
Ad: Mar 26, 2020 tering, passive components, electromechanics, smart grid, energy storage, power conversion, tele- PCIM Europe 05.-07.05.
& Märkte 3
PM: Apr 01, 2020 com & networks, wireless infrastructure, solar/wind energy, power supplies, smart grid protection
and control, renewable energy generation
Pub: Apr 28, 2020 POWER ELECTRONICS & ENERGY MANAGEMENT
Elektronik PCIM Europe 05.-07.05.
Ad: Apr 03, 2020 power electronics, batteries, rechargeable batteries, DC/DC converters, power management, energy
Technologie 9 SMT Connect 05.-07.05.
PM: Apr 09, 2020 harvesting, power supply, passive components and electromechanics in power electronics
SERVICES, SHARED MOBILITY, CONNECTED CAR PCIM Europe 05.-07.05.
Pub: May 05, 2020
embedded hardware & software components, connectivity, measurement & test systems, apps for SMT Connect 05.-07.05.
Automotive 5 Ad: Apr 09, 2020
carsharing, smart parking, 3G/LTE/5G, sensors, microelectronics, power supply, system design, soft- Control Stuttgart 05.-08.05.
PM: Apr 17, 2020
ware engineering, Car-to-Car-/Car-to-X, 3G/LTE/5G infrastructure, ethernet, TSN/A, GPS Forum Künstliche Intelligenz 14.05.
Pub: May 07, 2020 PCIM Europe 05.-07.05.
Technology, Knowledge, Visions, Career
neo 2 Ad: Apr 15, 2020 SMT Connect 05.-07.05.
The magazine for students & young professionals
PM: Apr 21, 2020 Forum Künstliche Intelligenz 14.05.
14Embedded Technology Smart & Secure
Pub: May 12, 2020
Elektronik MCU/MPU/SoC and their power supply, tools, development & maker boards, intellectual property, Forum Künstliche Intelligenz 14.05.
Ad: Apr 20, 2020
Technologie 10 programmable logic, safety & security, connectivity, cloud, artificial intelligence, system design, Nvidia GTC San Jose, 22.03.-26.03.
PM: Apr 24, 2020
sensor technology, embedded software engineering
INDUSTRIAL & EMBEDDED VISION
Pub: May 19, 2020 microelectronic components, power supply, development tools, embedded hardware & software
Business
Ad: Apr 27, 2020 for industry 4.0, passive devices, electromechanics, industrial internet of things (IIoT), neural net- Forum Safety & Security 22.-24.06.
& Märkte 4
PM: May 04, 2020 works, augmented reality, medical imaging, robotics, predictive maintenance, cloud service/cloud
computing, big data, system integration, displays FORUM
SAFETY & SECURITY
DISTRIBUTION - PARTNERING IN INNOVATION
The distributor as an innovative solution provider who creates an intelligent connection between
Pub: May 26, 2020
Elektronik customers and suppliers. Microelectronics, development boards, analog/mixed-signal components,
Ad: May 04, 2020
Technologie 11 power electronics, passive components, electromechanics, sensor technology, connectivity, em-
PM: May 08, 2020
bedded hardware & software for smart applications in industry, in the office, at home, in the me- Distributor des Jahres
dical & energy industry, obsolescence management. 2020
SAE World Congress Detroit 21.-23.04.
Autonomous driving
Automotive Testing Expo 16.-18.06.
Pub: Jun 04, 2020 safety & security, standardization, standards, ASIL, microelectronic components, power supply,
Forum Safety & Security 22.-24.06.
Automotive 6 Ad: May 12, 2020 development tools, embedded hardware & software, measurement technology, system design,
Sensor + Test 23.-25.06.
PM: May 18, 2020 software engineering, test & inspection systems for driver assistance systems, infotainment sys-
Anwenderforum Passive Bauelemente
tems, clusters
01.-02.07. FORUM
SAFETY & SECURITY
SENSING & MEASUREMENT+TEST
Pub: Jun 09, 2020
Elektronik oscilloscopes, spectrum analyzers, multimeters, network analyzers, signal generators, Forum Safety & Security 22.-24.06.
Ad: May 15, 2020
Technologie 12 PC measurement technology, data loggers, recording, saving and evaluating measurement data Sensor + Test 23.-25.06.
PM: May 22, 2020
(big data, IoT), test benches, component testing, test laboratories, sensors, etc.
FORUM
SAFETY & SECURITY
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15Topics matrix
2020
Issue Publication date Themed worlds Trade fairs and congresses
PASSIVE COMPONENTS & ELECTROMECHANICS IMEC FutureSummits Antwerpen 19.05.
Pub: Jun 23, 2020
Elektronik relays, housings, surface-mounted systems, switch cabinets, shielding, cables & cable assemblies, NI Week Austin, 18.-21.5.
Ad: May 29, 2020
Technologie 13 connectors, contacts, switches, buttons, keyboards, input systems, fans, heat sinks, Anwenderforum Passive Bauelemente
PM: Jun 05, 2020
thermally conductive materials, materials, coatings 01.-02.07.
ALTERNATIVE DRIVES
microelectronic components, power supply, development tools, embedded hardware & software,
Pub: Jun 30, 2020
measurement technology, system design, software engineering, test & inspection systems for
Automotive 7 Ad: Jun 08, 2020
electric cars, hybrid Vehicles, charging infrastructures, intelligent parking & traffic control, E-bikes,
PM: Jun 15, 2020
E-scooters, batteries, battery cells, in-vehicle charging technology, fuel cells, E-fuels, battery ma-
nagement
Embedded Technology Smart & Secure
Pub: Jul 07, 2020 VLSI Symposium Hawaii 10.-12.06.
Elektronik MCU/MPU/SoC and their power supplies, tools, development & maker boards, intellectuals
Ad: Jun 16, 2020 Computex Taipeh, 02.-06.06.
Technologie 14 property, programmable logic, safey & security, connectivity, cloud, artificial intelligence,
PM: Jun 22, 2020 NXP Connects Santa Clara, Juni 2020
system design, sensor technology, embedded software engineering, system design
Processing & Intellectual property
Pub: Jul 21, 2020
Elektronik microcontrollers, processors, intellectual property, power supply, memory, artificial intelligence,
Ad: Jun 30, 2020
Technologie 15 machine learning, safety & security, chip manufacturing, SoCs, programmable logic, open source
PM: Jul 06, 2020
hardware
Autonomous driving & Connected Car
Pub: Jul 28, 2020 microelectronic components, power supply, development tools, embedded hardware & software,
VLSI Symposium Hawaii 10.-12.06.
Automotive 8 Ad: Jul 07, 2020 measurement technology, system design, software engineering, test & inspection systems,
NXP Connects Santa Clara, Juni 2020
PM: Jul 13, 2020 infotainment systems, clusters, Car-to-Car/Car-to-X communication, 3G/LTE/5G infrastructure,
sensors, ethernet, TSN/A, GPS
Systemdesign & Software Engineering, DIGITIZATION
Elektronik Pub: Aug 18, 2020 system design & verification - tools, analyzers, control & regulatory systems, signal processing,
Technologie Ad: Jul 28, 2020 wireless communication, code generation, image processing & machine vision, development
16 - 17 PM: Aug 03, 2020 environments, RTOS & embedded software, artificial intelligence, industry 4.0, microelectronics Produkte des Jahres
+ Photo gallery reader test Products of the year 2020 2020
16Embedded Technology Smart & Secure
Pub: Sep 01, 2020
Elektronik MCU/MPU/SoC and their power supply, tools, development & maker boards, intellectual property,
Ad: Aug 11, 2020
Technologie 18 programmable logic, safety & security, connectivity, cloud, artificial intelligence, system design,
PM: Aug 17, 2020
sensor technology, embedded software engineering
Pub: Sep 03, 2020
Technology, Knowledge, Visions, Career
neo 3 Ad: Aug 13, 2020
The magazine for students & young professionals
PM: Aug 19, 2020
E-VEHICLES & SERVICES, SHARED MOBILITY
Pub: Sep 08, 2020 microelectronics, power supply, embedded hardware & software, measurement technology, system
Automechanika 08.-12.09.
Automotive 9 Ad: Aug 18, 2020 design, software engineering, test & inspection systems, hybrid vehicles, charging infrastructures,
Bordnetz Kongress 22.09.
PM: Aug 24, 2020 E-bikes, E-scooters, connectivity, apps for car sharing, smart parking, 3G/LTE/5G, GPS, sensors,
Car-to-X communication
SMART MOBILITY
Pub: Sep 10, 2020
Business Microelectronic components, power supply, power electronics, passive components, electrome-
Ad: Aug 20, 2020 Innotrans 22.-25.09.
& Märkte 5 chanics, development tools, embedded hardware & software for commercial & rail vehicles,
PM: Aug 26, 2020
agricultural machinery, industrial trucks, aerospace, LEDs
DISTRIBUTION - PARTNERING IN INNOVATION
Pub: Sep 15, 2020 The distributor as an innovative solution provider who creates an intelligent connection between
Elektronik customers and suppliers. Microelectronics, development boards, analog/mixed-signal compo-
Ad: Aug 25, 2020 Innotrans 22.-25.09.
Technologie 19 nents, power electronics, passive components, electromechanics, sensor technology, connectivity,
PM: Aug 31, 2020
embedded hardware & software for smart applications in industry, the office, at home, in Distributor des Jahres
2020
medicine & energy industry, obsolescence management
SENSING, MEASUREMENT+TEST
Pub: Sep 29, 2020
Elektronik oscilloscopes, spectrum analyzers, multimeters, network analyzers, signal generators, PC measu- HotChips Stanford 16.-18.08.
Ad: Sep 08, 2020
Technologie 20 rement technology, data loggers, recording, storing and evaluating measurement data (big data,
PM: Sep 14, 2020
IoT), test benches, component testing, test laboratories, sensor technology
Subject to change For up-to-date news to each issue simply register for the info newsletter by e-mail to rboehm@weka-fachmedien.de
Pub = Publication date / Ad = Ad closing date / PM = Deadline for print material
17Topics matrix 2020
Issue Publication date Themed worlds Trade fairs and congresses
E-VEHICLES & Autonomous driving IZB 06.-08.10.
Pub: Oct 06, 2020 microelectronics, power supply, embedded hardware & software, measurement technology, system TSN/A Conference 07.-08.10.
Automotive 10 Ad: Sep 15, 2020 design, software engineering, test & inspection systems, hybrid vehicles, charging infrastructures, In- ELIV 13.-14.10.
PM: Sep 21, 2020 telligent parking & traffic control, E-bikes, E-scooters, driver assistance systems, Infotainment eMove 360 20.-22.10.
systems, Clusters HotChips Stanford 16.-18.08.
Analog & Power
Pub: Oct 13, 2020
Elektronik power electronics, batteries, rechargeable batteries, analog/mixed-signal ICs, DC/DC converters, IoT - vom Sensor bis zur Cloud 20.-21.10.
Ad: Sep 22, 2020
Technologie 21 power management, energy harvesting, passive components and electromechanics in power Anwenderforum Leistungshalbleiter 28.-29.10.
PM: Sep 28, 2020
electronics
SMART CITIES & ENERGY
Pub: Oct 15, 2020 microelectronics, power supply, power electronics, embedded hardware & software for smart
Business
Ad: Sep 24, 2020 metering, passive components, electromechanics, smart grid, energy storage, power conversion, IoT - vom Sensor bis zur Cloud 20.-21.10.
& Märkte 6
PM: Sep 30, 2020 telecom & networks, wireless infrastructure, solar/wind energy, power supplies, smart grid Anwenderforum Leistungshalbleiter 28.-29.10.
protection & control, renewable energy generation
THE ENTIRE WORLD OF ELECTRONICS
Pub: Oct 27, 2020 semiconductors, passive devices, electromechanics, metrology, testing, system design, verification, electronica 10.-13.11.
Elektronik
Ad: Oct 06, 2020 power electronics, analog/mixed signal, power supply, connectors, power supply, heat/cooling ma- Wireless Congress 11.-12.11.
Technologie 22
PM: Oct 12, 2020 nagement, fans, coolers, housings, filters, inductors, transformers Xilinx Developer Forum San Jose Oktober 2020
+ job exchange
Elektronik International
Pub: Oct 29, 2020 security, MCU/MPU/SoC, power electronics, analog/mixed signal, sensors, measurement & test, electronica 10.-13.11.
Business
Ad: Oct 08, 2020 artificial intelligence, machine learning, passive components, electromechanics, cloud computing Wireless Congress 11.-12.11.
& Märkte 7
PM: Oct 14, 2020 applied to smart IoT applications, connectors, heat/cooling management, fans, coolers, housings, Automotive World Tokio Januar 2021
filters, inductors, transformers
E-Vehicles & Connected Car
microelectronics, power supply, embedded hardware & software, measurement technology, system
Pub: Nov 03, 2020 electronica 10.-13.11.
design, software engineering, test & inspection systems, hybrid vehicles, charging infrastructures,
Automotive 11 Ad: Oct 13, 2020 Wireless Congress 11.-12.11.
intelligent parking & traffic control, E-bikes, E-scooters, Car-to-Car/Car-to-X, 3G/LTE/5G, sensors,
PM: Oct 19, 2020 Xilinx Developer Forum San Jose Oktober 2020
ethernet, TSN/A, GPS
+ job exchange
Pub: Nov 05, 2020 Technology, Knowledge, Visions, Career
electronica 10.-13.11.
neo 4 Ad: Oct 15, 2020 The magazine for students & young professionals
Wireless Congress 11.-12.11.
PM: Oct 21, 2020 + job exchange
18Issue Publication date Themed worlds Trade fairs and congresses
THE ENTIRE WORLD OF ELECTRONICS
electronica 10.-13.11.
MCUs/MPUs/SoCs, programmable logic, processors, intellectual property, embedded PCs, tools,
Pub: Nov 10, 2020 Wireless Congress 11.-12.11.
Elektronik operating systems, connectivity, internet of things (IoT), maker & development boards, safey &
Ad: Oct 20, 2020 Arm TechCon San Jose 12.-16.10.
Technologie 23 security, connectivity, cloud, artificial intelligence, system design, sensor technology, embedded
PM: Oct 26, 2020 Compamed 16.-19.11.
software engineering, medical electronics
eMEC 12.11.
+ job exchange
INDUSTRIAL & EMBEDDED VISION
Pub: Nov 16, 2020 microelectronic components, power supply, development tools, embedded hardware & software
Business Automation 4.0 Summit 24.-25.11.
Ad: Oct 26, 2020 for industry 4.0, industrial internet of things (IIoT), neural networks, artificial intelligence, augmen-
& Märkte 8 SPS 24.-26.11.
PM: Oct 30, 2020 ted reality, medical imaging, robotics, predictive maintenance, cloud service/cloud computing, big
data, system integration, displays, passive devices, electromechanics
Pub: Nov 20, 2020 SMART PRODUCTION SOLUTIONS
Elektronik Automation 4.0 Summit 24.-25.11.
Ad: Oct 30, 2020 drive technology, power electronics, industrial networking, sensors, security & safety, MCU/MPU/
Technologie 24 SPS 24.-26.11.
PM: Nov 05, 2020 SoC and their power supply, industry 4.0, passive components, electromechanics
Systemdesign & Software Engineering
Pub: Dez 04, 2020
Elektronik system design & verification - tools, analyzers, control systems, signal processing, wireless
Ad: Nov 13, 2020
Technologie 25 communication, code generation, image processing, machine vision, development environments,
PM: Nov 19, 2020
RTOS & embedded software
CONNECTED CAR
Pub: Dez 08, 2020 automotive ethernet, microelectronic components, power supply, development tools, embedded
Automotive 12 Ad: Nov 17, 2020 hardware & software, measurement technology, system design, software engineering, test & ins- Arm TechCon San Jose 12.-16.10.
PM: Nov 23, 2020 pection systems for in-vehicle networks (IVN), Car-to-Car communication, Car-to-X Produkte des Jahres
communication, 3G/LTE/5G infrastructure, sensor technology, TSN/A, GPS 2021
Pub: Dez 15, 2020
Elektronik GREAT ELEKTRONIK READERSHIP ELECTION: PRODUCTS OF THE YEAR 2021
Ad: Nov 24, 2020
Technologie 26 PRESENTATION OF NOMINATED PRODUCTS
PM: Nov 30, 2020 Produkte des Jahres
2021
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19Technical data/
Reader structure
Technical data Loose inserts / bound inserts / tip-on ads / CDs
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20Technical data
Printing technique / processing Loose inserts / bound inserts / tip-on ads / CDs
Cover: sheet-fed offset Loose inserts:
Contents: web-fed offset Minimum format: 105 mm width x 148 mm height
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Jeanette Blaukat, Disposition, Phone +49 89 25556-1014 Minimum format: 105 mm width x 148 mm height
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positioning and formats on request
Cover: Cover proofs must be delivered in 4c based on the standard ”ISOcoated_v2_eci.icc” for placement possibilities: print run and part of circulation of the tip-on inserts by zip codes or Nielsen
offset printing. The appropriate profiles may be downloaded at www.eci.org.
CD:
Small tone value variations may occur (tolerance range due to the web offset printing process.
Positioning on request.
In multi-colour print black full tone areas should have a 40% cyan to give a rich black.
Delivery date and address for bound inserts, loose inserts and tip-on ads:
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L.N. Schaffrath DruckMedien GmbH & Co. KG, Marktweg 42-50, D-47608 Geldern
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21Reader structure
Main industry of the company
22*Source: Elektronik 18/18 Copytest September 2018
Methodology
• Base: Readers of issue 18/18 of the trade journal Elektronik in Germany.
• Sample: 320 persons of the basic population were chosen at random of the
whole recipient data set
• Date of interviews: Interviews were conducted between September 5th and 18th, 2018.
• Realization: Experienced interviewers from IFAK, a well-known German market
research institute, have conducted the survey via telephone
using the CATI method. Realization according to the guidelines
for media analysis („ZAW-Rahmenschema für Werbeträgeranalysen“).
The questionnaire was available to each interviewer electronically
and binding in terms of order and wording of the questions.
*Further information on request.
23neo-Magazin
elektronik-
neo.de
The magazine, which prepares electronics
topics excitingly for the young specialized
audience
Content Target group
Exciting trends from the electronics college students
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Selina Doulah
Special offer: Video specialist, AI enthusiast
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Newsletter dates
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25THE OFFICIAL DAILY
embedded world
2020
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Tab 1/5 vertical 2,410 € 2,910 € 3,160 € 3,390 € 48 x 350 58 x 380
Tab 1/8 horizontal
1,300 € 1,590 € 1,710 € 1,800 € 130 x 87 280 x 53
Tab 1/8 2 columns
IFC/OBC 12,900 €
Special advertising formats
Island ad front cover 8,050 €
Flap 19,000 €
1 day 2 days 3 days
Loose insert up 2,450 € 4,300€ 6,150 €
to 25 g
Centre bound- 9,790 €
insert
4 pages
Distribution: mm price 5€ 6€ 6.50 € 7€
21,000 copies Island ad 46 € 51 € 55 € 60 €
mm price
Price rates for all 3 issues.
Due to technical reasons, ads have to be booked for all 3 issues (except loose inserts).
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