Media Kit 2019 Beschaff ung aktuell - Konradin Service
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Beschaffung aktuell Media Kit 2019
Trade Magazine 4
Website 30
Newsletter 36
Extras 38
Lead Generation 40
Konradin Industrie 48
Editors’
Special Newsletter
Page 37
Newsletter The no. 1 in purchasing
The newsletter for purchasing In 2018, according to adverti-
professionals. Distributed twice sing volume, Beschaffung
a month, delivering selected news aktuell is the No. 1 in
items and key trade information, Purchasing.
keeping purchasers up to
Address Rental speed during their daily
Page 10
Topics
Mailing work. Fast and direct!
Page 36
for decision-makers
in purchasing.
Page 39 from page 13
Top range Trade Magazine
Strategic purchasing decisions have a
Beschaffung aktuell is the trade title tremendous impact. Beschaffung
E-Paper
with the highest reach amongst aktuell, the leading trade magazine,
decision-makers with the function All issues also
supports purchasers in all major made available
of ”purchasing or logistics/materials decisions.
management” in high-turnover digitally.
Page 4
companies with annual sales
in excess of € 50 million.
Page 9
2
“Times change. Industry
White Social Media is digitised, optimised,
paper streamlined, smart – this
also applies to purchase and
Lead Generation logistics. We explore trends
and discover new start-ups.
You will receive
qualified contacts with To achieve this we’re parti-
specific interest in your cipating in events from the
subject (adhering to ground up, communicating
EU-DSGVO). with the experts. When it
from page 40 comes to reporting, we do
not shy away from critical
Webinar
opinions and highlight
topics from multiple angles.
After all, unlike others, we
Website know that procurement is
anything but ‘unsexy’.“
Company Profile Campaign
The online magazine with news
and technical information for We present your topics Laura Cyprian
Page 34 fast research. to your specific target group Editor
Page 30 using an intelligent
Retargeting combination of advertising
Native formats – tailor-made,
Page 30 budget and
Advertising goal-oriented.
Page 32
Video
The job portal Professional video production
of the Konradin on site or during trade fairs,
Media Group. always with the expert
Page 46 support of our
editorial staff.
Page 38 NetworkEditorial Concept
Editorial
Editor-in-Chief Editor
Dipl.-Ing. (FH) Dipl.- Betriebswirt (FH)
Werner Götz Dietmar Kieser
We write for Phone: Phone
+49 711 7594-451 +49 711 7594-454
purchasing werner.goetz@ dietmar.kieser@
decision-makers konradin.de konradin.de
Established expertise
for purchasers and for Executive Editor Editor
everyone involved in Dip.-Ing. (FH) Master of Arts
this field. Sabine Schulz-Rohde Laura Cyprian
Phone Phone
+49 711 7594-252 +49 711 7594-342
As purchasing undergoes a transition from mere sabine.schulz-rohde@ laura.cyprian@
“buying” to an activity with a much more profound konradin.de konradin.de
influence on the value chain, purchasers are supported
by Beschaffung aktuell through reports, interviews and
opinion pieces on market trends, technical innovations Correspondant
and services. Master of Arts
Nico Schröder Assistant Editor
Successful companies are more and more inspired by Phone Daniela Engel
their suppliers’ innovations. A key factor is to involve +49 170 6401879
suppliers early on in the process. Purchasing depart- nico.schroeder@ Phone
ments are therefore also in charge of well-organised konradin.de +49 711 7594-452
innovation management. Beschaffung aktuell gives daniela.engel@
its readers the decisive edge to set the foundation for konradin.de
innovative purchasing.
The editorial team is committed to giving purchasers
the information they need to communicate on an equal
footing with internal customers and suppliers.
Strategic purchasing decisions have a vast impact, this
needs to be taken into account. The editorial team of @Redaktion_BA
Beschaffung aktuell can help.
4Trade Magazine
1 Portrait
01 Title: Beschaffung aktuell 10 Publishing house: Konradin-Verlag Robert Kohlhammer GmbH
Ernst-Mey-Straße 8, 70771 Leinfelden-Echterdingen
02 In brief:
As leading trade magazine for purchasing decision-makers, Beschaffung aktuell 11 Publisher: Katja Kohlhammer
accompanies the industry in times of digital change without neglecting classic
topics. The communication mix of management information and technical 12 Advertising: Joachim Linckh, Sales Director
knowledge helps purchasers to take the right decisions. Reports, interviews and
opinion pieces support purchasers, highlight the opportunities of industrial 13 Editorial: Werner Götz, Editor-in-Chief
change, but do not conceal the risks. Sabine Schulz-Rohde, Managing Editor
Laura Cyprian, Editor
03 Target group: 14 Pagination analysis 2017 = 10 issues
Decision-makers in purchasing, supply management, technical purchasing, Total pages: 889 pages = 100.0%
indirect purchasing and logistics, as well as managing directors and executive
directors in medium-sized and large companies in all industries. Editorial section: 609 pages = 68.5%
Advertising section: 280 pages = 31.5%
including
04 Frequency: Monthly (with two double issues 1-2 and 7-8) Loose inserts: 25 pieces
05 Format: DIN A4
15 Content analysis of the editorial section 2017 609 pages = 100.0%
06 Year: 66th year 2019
Magazine/news/opinions 56 pages = 9.2%
07 Subscription price: Annual subscription: Germany € 147.00, abroad € 152.00 Strategic purchasing 164 pages = 26.8%
Markets 27 pages = 4.4%
08 Organ: – Technology 193 pages = 31.8%
Career 35 pages = 5.7%
09 Memberships: Members of the Bundesverband Materialwirtschaft, News from the BME association 60 pages = 9.9%
Einkauf und Logostik e.V. – BME – and of the ÖPWZ Other 74 pages = 12.2%
receive “Beschaffung aktuell” as part of their membership.
bvik Bundesverband Industrie Kommunikation e.V.
5Trade Magazine
2 Circulation Analysis
01 Audited by: 3.1 Circulation by postcode regions:
Share of actual circulation
02 Circulation analysis: Average copies
(July 1, 2017 to June 30, 2018)
Print run: 18,100 PLZ 2
Hamburg
Actual circulation: 18,029 of them abroad: 897 Postcode 2 Schwerin PLZ 1 Postcode 1
8.2% = 4.0% =
Bremen
Copies sold: 10,427 of them abroad: 797 1,367 copies Berlin 669 copies
• Subscriptions: 10,379 of them members: 9,356 PLZ 4
Magdeburg Potsdam
• Retail sale: – Postcode 4 Postcode 3
Osnabrück Hannover
• Other sales: 48 12.8% = 9.8% =
PLZ 3
2,135 copies Dortmund
Leipzig
1,629 copies
Kassel
Free copies: 7,602 Düsseldorf Dresden
Residual/archive copies: 72 Postcode 5 Erfurt Postcode 0
PLZ 0
13.1% = Köln 4.5% =
2,185 copies PLZ 5 Frankfurt 747 copies
PLZ 9
03 Geographical analysis: Share of actual circulation Postcode 6 Mainz Postcode 9
Nürnberg
Economic area % Copies 11.3% = Saarbrücken PLZ 6 8.9% =
1,891 copies 1,481 copies
Germany 94.9 17,132 Stuttgart
Abroad 5.1 897 Postcode 7 Postcode 8
PLZ 7
16.1% = PLZ 8
11.3% =
Actual circulation 100.0 18,029 2,692 copies München 1,882 copies
Summary of the survey method:
1. Method: File-based recipient-structure analysis – total circulation
2. Population: Actual circulation
3. Sample: Actual circulation
4. Target persons of the study: Recipients of the magazine
5. Study period: June/July 2018
6. Survey completed by: Konradin Media Group
6Trade Magazine
3 Readership Analysis
1.1 Industries/industrial sectors: recipient groups Share of actual circulation 1.2 Company size: Share of actual circulation
Industry code acc. to classif. of industrial sectors 2008 % Copies % Copies
C.10-11 General food industry 4.3 755 1 – 49 employees 4.5 911
C.20-21 Production of chemical and 50 – 99 employees 10.5 1,893
pharmaceutical products 6.0 1,082 100 – 199 employees 12.6 2,272
200 – 499 employees 12.6 2,272
C.22 Production of rubber and plastic goods 2.1 379 500 – 999 employees 15.3 2,758
C.24 Metal production and processing 13.6 2,452 1,000 and more employees 44.5 8,022
C.25 Prod. of metal products 17.6 3,173
Actual circulation 100.0 18,028
C.26 Production of data-processing devices, electrical
and optical products 6.3 1,136
C.27 Prod. of electrical equipment 4.4 793 1.3 Position in company Share of actual circulation
C.28 Mechanical engineering 24.8 4,471 % Copies
C.29-30 Prod. of motor vehicles and components, Corporate management 8.7 1,208
other vehicle construction 6.2 1,118 1st management level 27.9 4,030
G.46 Wholesale (not including passenger cars) 7.6 1,370 2nd management level 47.2 8,509
H.49-53 Transport and traffic, logistics 2.3 415 Employees, skilled workers, specialists 18.2 3,291
J.61-63 Information technology, telecommunications 1.8 352 Actual circulation 100.0 18,028
K.64-66 Financial and insurance activities 1.4 252
M.70.
72 O.84 Administration, advice, research and development 1.6 287 1.4 Job function Share of actual circulation
% Copies
Actual circulation 100.0 18,028
Management/techn. lead 15.8 2,852
Production, manufacturing, assembly 7.8 1,408
Maintenance, repair 5.1 920
Through its address management activities, Konradin constantly updates and Purchasing, logistics, materials handling 71.3 12,863
upgrades the address data for its target group, by a series of integrated
measures – from finding company addresses in the commercial register to Actual circulation 100.0 18,028
using telemarketing campaigns to enhance personal data.
To learn more, please contact us!
7Trade Magazine
Companies and Investments in Mechanical Engineering
The larger a company, the higher the investment volume
Number of 2500 Investment in
companies 2000 millions of €
As the company size increases,
the investment volume rises
2000
1500
1500
1000
1000
500
500
0 0
Fewer than 50 50-99 100-249 250-499 500-999 1000 and more
employees employees employees employees employees employees
Approximately 350 mechanical-engineering companies have 500 and
more employees. These companies decide on 60% of the investment
volume.
Source: Federal Statistical Office, Technical Series 4, Series 4.2.1, 2014, chart: Konradin Publishing Group
8Trade Magazine
Mechanical Engineering Coverage Study 2016 (VDMA Study)
Beschaffung aktuell achieves top coverage among decision-makers in purchasing
Beschaffung aktuell is the title with the widest coverage among Beschaffung aktuell
decision-makers in "purchasing or logistics, materials management" Technik+Einkauf
in companies generating annual sales of more than 50 million euros
Ø 38.0 million Ø 56.4 million
euros turnover
euros turnover
Beschaffung aktuell 25.9%
20% 50 million
Mio.
und more
and mehr 36% 50 million
and more
VDMA Nachrichten 21.6%
25-49 million
25-49 million
Markt + Technik 17.3%
10-24 million 10-24 million
VDI Nachrichten 17.2%
5-9 million
5-9 million
Zuliefermarkt 14.3% 2-4 million 2-4 million
TECHNIK + EINKAUF 13.1% • Beschaffung aktuell reaches more decision-makers in Mechanical engineering
than Technik+Einkauf
• Beschaffung aktuell reaches companies with higher sales rates
(56.4 million euros on average)
Other purchasing titles did not reach the minimum case number of 80 readers
or were not part of the study because they were not relevant to the target group • 36% of the Beschaffung aktuell readers work in companies generating sales rates of
more than 50 million euros 1, which are also the companies with the largest
1
Source: Mechanical engineering coverage study 2016 (VDMA study), TNS Infratest investment volume2
2
Source: Federal Statistical Office, Technical Series 4, Series 4.2.1, 2014
• Beschaffung aktuell has a high share of exclusive readers:
66.7% of the readers of Beschaffung aktuell do not read Technik+Einkauf
9Trade Magazine
Beschaffung aktuell in the Advertising Market
Advertisers trust Beschaffung aktuell: the no. 1 in the purchasing-title market
Beschaffung aktuell
… is the no. 1
purchasing title in 2018
based on advertising
volume
32.4%
54.8%
Trade magazines
Beschaffung aktuell
Technik + Einkauf
12.8%
BIP Best in Procurement
* Types of advertisement under review: ads, bound inserts,
Source: mediaSkop advertising market analysis, VU Meynen loose inserts and tip-ons. No job advertisements, procurement
Period 01 - 08/2018 sources, classified ads or own advertisment.
10Trade Magazine
Buyers Survey 2013
Use of print and online Why do you read Beschaffung aktuell?
How has the use of printed trade magazines changed since the arrival of the To stay abreast of
relevant developments 77%
Internet?
I read significantly less To learn about trends and
to be able to talk about them 77%
trade magazines I use print and
16% online in parallel
58% For general information in
37%
relation to future investments
I read slightly
less trade For information
26%
magazines about competitors
26%
How do you view the advertisements in Beschaffung aktuell?
The ads provide an
Which online information channels do you use professionally? initial impression of companies 87%
Newsletters 59% Social media 20% The ads provide
Manufacturer apps 30% Videos 18% useful information 68%
White papers 21% None of these 29%
The ads inspire me
64%
and give me new ideas
How do you view Beschaffung aktuell?
Purchasing volume per year
… objective and credible 94%
No budget € 50m and more
… expert in its subject 97% responsibility 21%
5%
80% € 10 to under
… creates market transparency
Less than € 1m 50m
20% 36%
In July 2013, Förster & Thelen of Bochum, a market research company, carried out 66 € 1 to 10m 57% have procurement
qualitative telephone interviews with buyers. Their roles and responsibilities within 18% volumes of over € 10m
the company and the purchasing process were categorised as well as their current
information sourcing and communication behaviour. 70% of the buyers are involved in project management.
11Trade Magazine
Buyers Survey 2013
Examples of products and services purchased
Drive technology 41% Cast, turned, moulded parts 42%
Industrial safety equipment 61% Internal logistics, material flow 50%
Advice, consultancy 33% IT services 36%
Operating and storage equipment 62% IT hardware 52%
Office requirements 71% IT software 50%
Office communications/technology 62% Lighting systems 56%
Office furniture 68% Marketing and sales 29%
Business travel 18% Machines and systems 59%
C-parts 42% Paper, packaging 68%
C-parts management 38% Personnel management 17%
Purchasing services 33% Quality assurance 52%
Electrical engineering and electrics 53% Raw materials, auxil./supply materials 71%
Energy 56% Telecommunications 45%
Specialist literature 39% Transport and logistics 50%
Facility management 36% Environmental engineering, disposal 52%
Finance, insurance 17% Training (seminars) 24%
Conveyor technology 50% Tools 61%
Vehicle fleet, commercial vehicles 27%
12Trade Magazine
Subject Overview
PURCHASING: Operational and strategic procurement with demand planning , E-procurement: e.g. purchasing tools, C-parts management, cloud procurement,
cloud procurement, compliance, consulting, C-parts management, digitisation in e-invoicing, catalogue management, media sourcing, Industry 4.0, sourcing tools,
purchasing, e-procurement, e-sourcing, purchasing controlling, purchasing supplier relationship management (SRM) | In issues 1-2, 3, 4, 5, 6, 7-8, 9, 10, 11, 12
organisation, financial supply management, global sourcing, green procurement,
indirect purchasing, Industrie 4.0, cost analysis, supplier management, managed Energy: e.g. energy purchasing, energy efficiency, energy generation, energy
service providing, outsourcing, personnel management, plattforms, procurement markets, energy storage, renewables | In issues 1-2, 7-8, 12
engineering, public procurement, law, risk management, supply chain management
(SCM), spend management, value management, vendor managed inventory, Production technology: e.g. additive manufacturing, production machinery and
negotiating, contract management | In issues 1-2, 3, 4, 5, 6, 7-8, 9, 10, 11, 12 processes, welding and soldering, tool management, production metrology, surface
engineering, precision tools, chip disposal, clamping technology, cooling lubricants,
Automation engineering: e.g. digitization, electrical connection technology, electric joining technology, tools | In issues 1-2, 5, 6, 9, 10, 11
motors, field buses, industrial computers, Industrie 4.0, interface technology, cables,
measurement and control technology, robotics, switch cabinets, sensors, control Vehicle fleet: e.g. company cars, electric mobility, fleet management, commercial
engineering, power supply | In issues 4, 11 vehicles, passenger cars, fuel cards, telemetry | In issues 3, 12
Drive and fluid technology: e.g. drive elements, drivetrain, fittings, seals, filters, Internal logistics: e.g. containers, industrial trucks, conveyors, forklift trucks,
frequency converters, plain bearings, hydraulics, motors, compressors, bearings transport systems, cranes, ID technology, RFID, picking systems, storage technology,
and guides, linear technology, pneumatics, pumps, roller bearings, vacuum storage equipment, materials business, RFID, packaging technology, packing tables,
technology | In issues 4, 11 loading, dispatch, pick & place, robotics, Industrie 4.0 | In issues 1-2, 9
Industrial safety: extractor systems, hearing protection, sound insulation, filters, Career: e.g. Training, events, seminars, technical literature, personnel topics, success
non-slip mats, protective goggles, protective clothing, functional clothing, personal factors | in issues 1-2, 3, 4, 5, 6, 7-8, 9, 10, 11, 12
protective equipment PPE, clothing hire, ergonomics, hygiene and sanitary
requirements, fire protection, explosion protection, noise barriers, machinery guards Logistics: e.g. railway logistics, procurement logistics, domestic and sea freight,
In issues 1-2, 3, 4, 6, 9, 10, 11 purchasing of freights, contract logistics, logistics service providers, logistics
networks, air freight, courier/express/parcel service providers, combined transport,
Operating Equipment: e.g. electrical and compressed air tools, hand tools, waste SCM, site management, transport service providers, Industrie 4.0 | In issues 5, 10
disposal, facilities management, lighting, cleaning equipment, maintenance, repair,
predictive maintenance, spare parts management, lubricants, mechanical Robotics, assembly, handling technology: e.g. industrial robotics, service robotics,
measuring equipment, workshop and office equipment, environmental engineering, assembly and handling technology, identification technology, labelling technology,
time recording, access control | In issues 1-2, 3, 4, 6, 9, 10, 11 collaborative robotics | In issues 6, 10
Business travel: e.g. MICE, travel organisation, travel services (trains, flights, Supplies: e.g. vehicle supply, coatings, development and production, springs, cast,
hotels, car rental), travel expense accounting, travel management | In issues 5, 12 turned and moulded parts, semi-finished parts, international supplier market,
small-series production, plastics parts, light-weight design, standard mould compo-
C-parts management: e.g. sourcing platforms, operating supplies, office supplies, nents, prototyping, raw materials, auxiliary materials and supplies, steel, systems
kanban systems, technical trade, vendor managed inventory, joining technology and components, materials, tool construction
(screws etc.), accessories | In issues 1-2, 3, 4, 5, 6, 7-8, 9, 10, 11, 12 In issues 1-2, 3, 4, 5, 6, 7-8, 9, 12
13Trade Magazine
Editorial Schedule 2019
Issue Main topic Special sections Shows/events
1-2/2019 PURCHASE
(e.g. operational and strategic procurement
Supplies
(e.g. parts, components, modules, technologies)
Show preview:
LogiMAT
E-world energy & water
Essen, 05.02.-07.02.
with e-procurement, e-sourcing, purchasing Intralogistics Z - Internationale
Publication date: tools, purchasing organisation, risk manage- (e.g. industrial trucks and trolleys, conveyor Zuliefermesse
28.01.2019 ment, digitization in purchasing, procurement technology, ransport systems, cranes, storage Leipzig, 05.02.-08.02.
Advertising deadline: controlling, platforms, C-parts management) and retrieval systems, ID technology, picking
04.01.2019 intec
systems, storage technology) Leipzig, 05.02.-08.02.
Energy* Scope-PLUS “Energy”
(e.g. energy purchasing, energy efficiency, Operating equipment 8th Robotics Kongress
(e.g. cleaning technology, industrial safety, in combination with
energy storage) Industrieanzeiger Hanover, 06.02.
disposal, facility management, heating,
Production technology ventilation, air conditioning, light, repair, Total print run: LogiMAT
(e.g. production machines and processes, tool predictive maintenance) 60,000 copies Stuttgart, 19.02.-21.02.
management, production metrology, precision Midest
tools, clamping technology) Career
(e.g. further education, events, seminars, see page 27 Lyon, 05.03.-08.03.
technical literature, personnel topics, success
factors)
3/2019 PURCHASE
(e.g. operational and strategic procurement
Operating equipment
(e.g. protective clothing, PPE, extractor
Show preview:
BME-E-Lösungstage
BME-E-Lösungstage
Düsseldorf, 12.03.-13.03.
with e-procurement, e-sourcing, purchasing systems, sound insulation, maintenance, JEC Europe
Publication date: tools, purchasing organisation, risk manage- repair, cleaning technology) Paris, 12.03.-14.03.
27.02.2019 ment, digitization in purchasing, procurement Supplies
Advertising deadline: controlling, platforms, C-parts management) Fastener Fair
(e.g. parts, components, systems, raw Stuttgart,
05.02.2019 materials, fibre-reinforced composites) 19.03.-21.03.
Fleet management, Leasing Career
(e.g. company cars, fleet management, Flotte! Der Branchentreff
(e.g. further education, events, seminars, Düsseldorf, 20.03.-21.03.
commercial vehicles, light commercial vehicles, technical literature, personnel topics, success
telemetry, leasing of forklifts and industrial factors) new energy husum
trucks and trolleys, contract management, Husum, 21.03.-24.03.
law and insurances) Subfornitura
Parma, 28.03.-30.03.
14Trade Magazine
Editorial Schedule 2019
Issue Main topic Special sections Shows/events
4/2019 PURCHASE
(e.g. operational and strategic procurement
Operating equipment
(e.g. manual tools, electric tools and
Show preview:
Hannover Messe
Hannover Messe
Hanover, 01.04.-05.04.
with e-procurement, e-sourcing, purchasing accessories, compressed-air tools, workshop with forum
Publication date: tools, purchasing organisation, risk manage- equipment, high-pressure cleaners, Work industrial supply
26.03.2019 ment, digitization in purchasing, procurement safety, PPE)
Advertising deadline: controlling, platforms, C-parts management)
04.03.2019 Supplies
Drive and fluid technology (e.g. parts, components, semi-finished parts,
(e.g. electrical/mechanical drives, hydraulics, raw, auxiliary and supply materials)
pneumatics, linear technology, couplings, plain
and roller bearings, seals, pumps and Career
compressors) (e.g. further education, events, seminars,
technical literature, personnel topics, success
Automation engineering factors)
(e.g. electrical equipment, network
technology, sensors, switch cabinets, control
engineering)
5/2019 PURCHASE
(e.g. operational and strategic procurement
Supplies
(e.g. electrical equipment, network
Control
Stuttgart, 07.05.-10.05.
with e-procurement, e-sourcing, purchasing technology, sensors, technical textiles) Swisstech
Publication date: tools, purchasing organisation, risk manage- Basel, 14.05.-17.05.
29.04.2019 ment, digitization in purchasing, procurement Production technology
Advertising deadline: controlling, platforms, C-parts management) (e.g. production machines and processes, Techtextil
03.04.2019 additive manufacturing, laser technology, Frankfurt, 14.05.-17.05.
Business travel precision tools, clamping technology, coolants, Moulding Expo
(e.g. travel organisation, travel management, surface technology) Stuttgart, 21.05.-24.05.
MICE) transport logistic
Career Munich, 04.06.-07.06.
Logistics (e.g. further education, events, seminars,
(e.g. procurement logistics, contract logistics, technical literature, personnel topics, success Subcontraction
KEP service providers, supply chain manage- factors) Bilbao, 04.06.-06.06.
ment)
15Trade Magazine
Editorial Schedule 2019
Issue Main topic Special sections Shows/events
6/2019 PURCHASE
(e.g. operational and strategic procurement
Operating equipment
(e.g. protective clothing, PPE, extractor
CEBIT
Hanover, 24.06.-28.06.
with e-procurement, e-sourcing, purchasing systems, sound insulation, maintenance, LASER
Publication date: tools, purchasing organisation, risk manage- repair, predictive maintenance, cleaning World of PHOTONICS
03.06.2019 ment, digitization in purchasing, procurement technology, tools) Munich,
Advertising deadline: controlling, platforms, C-parts management) 24.06.-27.06.
09.05.2019 Robotics, handling, assembly technology
Production technology (e.g. industrial robotics, service robotics, Rapid.Tech
(e.g. production machines and processes, assembly and handling technology, identifi- Erfurt, 25.06.-27.06.
additive manufacturing, laser technology, cation technology, marking technology, SicherheitsExpo
precision tools, clamping technology, coolants, collaborative robots) Munich, 26.06.-27.06.
surface technology)
Career
Supplies (e.g. further education, events, seminars,
(e.g. platforms, parts, components, systems, technical literature, personnel topics, success
raw materials) factors)
7-8/2019 PURCHASE
(e.g. operational and strategic procurement
Energy*
(e.g. energy purchasing, energy efficiency,
Scope-PLUS “Energy”
in combination with
Husum Wind
Husum, 10.09.-13.09.
with e-procurement, e-sourcing, purchasing energy storage, renewable energies) Industrieanzeiger
Publication date: tools, purchasing organisation, risk manage- Total print run:
05.08.2019 ment, digitization in purchasing, procurement Supplies 60,000 copies
Advertising deadline: controlling, platforms, C-parts management) (e.g. parts, components, semi-finished parts,
12.07.2019 purchasing of raw materials) see page 27
C-parts management
(e.g. trades platforms, office supplies, joining Career
technology) (e.g. further education, events, seminars,
technical literature, personnel topics, success
factors)
16Trade Magazine
Editorial Schedule 2019
Issue Main topic Special sections Shows/events
9/2019 PURCHASE
(e.g. operational and strategic procurement
Supplies
(e.g. suppliers in the automotive industry, steel,
Composites Europe
Stuttgart, 10.09.-12.09.
with e-procurement, e-sourcing, purchasing plastics, parts, components, semi-finished IAA Pkw
Publication date: tools, purchasing organisation, risk manage- parts, systems and components, materials) Frankfurt, 12.09.-22.09.
02.09.2019 ment, digitization in purchasing, procurement
Advertising deadline: controlling, platforms, C-parts management) Operating equipment EMO
09.08.2019 (e.g. cleaning technology, industrial safety, Hanover,
Production technology disposal, facility management, heating, 16.09.-21.09
(e.g. manufacturing machines and processes, ventilation, air conditioning, light, repair, FachPack/PrintPack
additive manufacturing, precision tools, predictive maintenance) LogIntern
clamping technology, coolants, surface Nuremberg,
technology, tool management) Career 24.09.-26.09.
(e.g. further education, events, seminars, CMS
Intralogistics technical literature, personnel topics, success Berlin, 24.09.-27.09.
(e.g. container management, identification factors)
technology, packaging technology, packing
tables, loading, pick&place)
10/2019 PURCHASE
(e.g. operational and strategic procurement
Robotics, handling, assembly technology
(e.g. industrial robotics, service robotics,
Show preview:
A+A
Motek/Bondexpo
Stuttgart,
with e-procurement, e-sourcing, purchasing assembly and handling technology, identifi- 07.10.-10.10.
Publication date: tools, purchasing organisation, risk manage- cation technology, marking technology, K 2019
01.10.2019 ment, digitization in purchasing, procurement collaborative robots) Düsseldorf,
Advertising deadline: controlling, platforms, C-parts management) 16.10.-23.10.
09.09.2019 Operating equipment
Production technology/supplies (e.g. protective equipment, industrial safety, BVL-Kongress
(e.g. manufacturing machines and processes, PSA, extractor systems, sound insulation, Berlin, 17.10.-19.10.
laser technology, sheet-metal processing, maintenance, repair, predictive maintenance) A+A
injection moulding, injection-moulded parts, Düsseldorf, 05.11.-08.11
composites, light-weight design, plastic parts) Career FMB
(e.g. further education, events, seminars, Bad Salzuflen,
Logistics technical literature, personnel topics, success 06.11.-08.11.
(e.g. container management, procurement factors)
logistics, ID technology, picking systems,
contract logistics, storage technology,
material handling)
17Trade Magazine
Editorial Schedule 2019
Issue Main topic Special sections Shows/events
11/2019 PURCHASE
(e.g. operational and strategic procurement
Production technology
(e.g. additive technologies, 3D printing,
Show preview:
BME-Symposium
BME-Symposium
Berlin, November
with e-procurement, e-sourcing, purchasing injection-moulded parts, light-weight design, Elmia Subcontractor
Publication date: tools, purchasing organisation, risk manage- tool and mould making) Jönköping, 12.11.-15.11.
06.11.2019 ment, digitization in purchasing, procurement
Advertising deadline: controlling, platforms, C-parts management) Operating equipment Formnext
14.10.2019 (e.g. tools, workshop equipment, industrial Frankfurt, 19.11.-22.11.
Drive and fluid technology safety, repair, predictive maintenance, sound SPS IPC Drives
(e.g. electrical/mechanical drives, hydraulics, insulation) Nuremberg,
pneumatics, linear technology, couplings, plain 26.11.-28.11.
and roller bearings, seals) Career
(e.g. further education, events, seminars,
Automation engineering technical literature, personnel topics, success
(e.g. electrical equipment, metrology, sensors, factors)
switch cabinets, control engineering)
12/2019 PURCHASE
(e.g. operational and strategic procurement
Vehicle fleet
(e.g. fleet management, company cars,
Scope-PLUS “Energy”
in combination with
Paperworld,
Frankfurt, Januar 2020
with e-procurement, e-sourcing, purchasing commercial vehicles, leasing) Industrieanzeiger NORTEC,
Publication date: tools, purchasing organisation, risk manage- Total print run: Hamburg,
02.12.2019 ment, digitization in purchasing, procurement Supplies 60,000 copies 21.01.-24.01.2020
Advertising deadline: controlling, platforms, C-parts management) (e.g. C-parts management, components,
08.11.2019 systems, raw materials) see page 27
Energy*
(e.g. energy purchasing, energy efficiency, Business travel
energy storage, renewable energies) (e.g. travel organisation, travel management,
MICE)
Career
(e.g. further education, events, seminars,
technical literature, personnel topics, success
factors)
18Trade Magazine
Trade Show Planner (Details in the editorial schedule on pages 14 – 18)
ter
ieu s-
ftr ts-
Selected fairs in other industrial media of the
en eit
r
au ei
ag
ingcherh
be cherh
Konradin Media Group
Si
Si
8th Robotics Kongress
1-2 1
06.02.2019, Hanover
A+A
10 11 30 11 10
05.11.2019 - 08.11.2019, Düsseldorf
BME-E-Lösungstage
3
12.03.2019 - 13.03.2019, Düsseldorf
BME-Symposium
11
November, Berlin
BVL-Kongress
10
17.10.2019 - 19.10.2019, Berlin
CEBIT
6 6 6 15
24.06.2019 - 28.06.2019, Hanover
CMS
9
24.09.2019 - 27.09.2019, Berlin
Composites Europe
9 S5, S6
10.09.2019 - 12.09.2019, Stuttgart
1, P1,
Control
4 5 5 11 5 5 2 Control
07.05.2019 - 10.05.2019, Stuttgart
Express
EMO Hannover
9 9 7-8 23 9 A3, 9 4 P2
16.09.2019 - 21.09.2019, Hanover
E-world energy & water
1-2 2
05.02.2019 - 07.02.2019, Essen
19Trade Magazine
Trade Show Planner (Details in the editorial schedule on pages 14 – 18)
ter
ieu s-
ftr ts-
Selected fairs in other industrial media of the
en eit
r
au ei
ag
ingcherh
be cherh
Konradin Media Group
Si
Si
FachPack/PrintPack/LogIntern
9 9 9 9 9 24 9 4
24.09.2019 - 26.09.2019, Nuremberg
Fastener Fair
3 6 1-2
19.03.2019 - 21.03.2019, Stuttgart
FMB
10 30 10
06.11.2019 - 08.11.2019, Bad Salzuflen
formnext A4,
11 31 S6 6 4
19.11.2019 - 22.11.2019, Frankfurt 11
Hannover Messe S1 S1, S2,
3 4 4 4 7, 8 A1, 3 2 1
01.04.2019 - 05.04.2019, Hanover 3-4 3-4
IAA PKW
9 22 S5
12.09.2019 - 22.09.2019, Frankfurt
Intec
1-2 1-2 2 1-2
05.02.2019 - 08.02.2019, Leipzig
JEC World
3 5
12.03.2019 - 14.03.2019, Paris
K 2019
10 10 27 S6 5 3
16.10.2019 - 23.10.2019, Düsseldorf
LASER World of PHOTONICS
6 5-6 16 6 3
24.06.2019 - 27.06.2019, Munich
LogiMAT
2017 1-2 1-2 1 3 1
19.02.2019 - 21.02.2019, Stuttgart
20Trade Magazine
Trade Show Planner (Details in the editorial schedule on pages 14 – 18)
ter
ieu s-
ftr ts-
Selected fairs in other industrial media of the
en eit
r
au ei
ag
ingcherh
be cherh
Konradin Media Group
Si
Si
Midest
1-2
05.03.2019 - 08.03.2019, Lyon
Motek | Bondexpo
10 10 10 10 26 10 3
07.10.2019 - 10.10.2019, Stuttgart
Moulding Expo
5 5 13 5 5
21.05.2019 - 24.05.2019, Stuttgart
Rapid.Tech
6 6 16 S4 A2, 6
25.06.2019 - 27.06.2019, Erfurt
SPS IPC Drives S3, S7,
11 11 11 11 32 6 5
26.11.2019 - 28.11.2019, Nuremberg S4,11 11
Subcontracion
5
04.06.2019 - 06.06.2019, Bilbao
Subfornitura
3
28.03.2019 - 30.03.2019, Parma
Swisstech/Prodex
5
14.05.2019 - 17.05.2019, Basel
Techtextil
5 S3
14.05.2019 - 17.05.2019, Frankfurt
transport logistic
5 14
04.06.2019 - 07.06.2019, Munich
Z – Die Zuliefermesse
1-2 2
05.02.2019 - 08.02.2019, Leipzig
21Your Partner for Touchpoint Marketing
For all phases of the customer journey, Konradin Industry has an ideal cross-media offer.
The customer journey model follows the constantly evolving needs of the target group throughout the buying process.
The marketing goal is to create optimal touchpoints.
Latency Consideration
Even without buying intent, purchase Advertising Trade event Advertorial Print Banner Narrowing of alternatives, selection of
impulses are required (push)
Lead generation Website Product catalogue Newsletter possible suppliers and products
(relevant set)
• If you want to attract attention, you
have to stand out and be ‚loud‘. Trade magazine Trade event Banner Webinar Social media • Advertising strengthens the
Microsite TRADE JOURNAL Exp Round ta-
A purpose of traditional advertising. Cross-media supplier‘s image and identifies
lse
• PR draws attention to new, better
t ency lora Emailing
tangible product advantages
ble Market a research Copy testing
pu
L
solutions • PR facilitates confidence-building
tio
Im
n
Trade fair Dates Product test Corporate Publishing
via references, testimonials, etc.
Sat
Exploration Ad Video Brand awareness study
Banner Roads- Purchase
isfa
Research Negotiation of services and conditions
how Insert
A ft e r
CUSTOMER
Active research, familiarisation with
Seminar promotion Whitepaper
ctio
the subject matter and definition of for purchase
Application video Website Advertorial Interview
n
on
JOURNEY
the purchasing criteria (pull) • Direct sales advertising with pricing/
Banner Lead generation Catalogue Newsletter Trade promotions
ati
• Advertising ensures awareness
of solutions and USPs • Interaction between marketing/
er
Sa
magazines Trade event Banner Webinar Socials Media sales
n
• PR delivers objective, e
id
nc
Selectio
le
credible facts
Microsite Customer
ustomer e Con
rie magazine Cross-media Roundtables After Sales
p
Ex
Application video Website PurchaseAdvertorial Interview
Exceptional customer service will
secure loyalty and reduce the next
Website Print Market research Copy testing Email journey
Customer-journey model Lead Generation Website Catalogue Newsletter Ads • Brand/image advertising to
authenticate your qualification (as
Divided into 5 distinct phases.
Depending upon how they are Company profile Market research Copy testing Emailing a big player, industry or technology
Trade fair Dates Product test Advertisement Newsletter
experienced, changes in direction specialist).
or abridgement may also occur. • PR integrated into customer
communication and user interaction
22Trade Magazine
Rate Card No. 62 Pages 1 of 6 (Prices valid as of 01.10.2018, in €, plus VAT)
Magazine format: Contact:
DIN A4, 210 mm wide x 297 mm high Advice, booking:
Untrimmed: 216 mm wide x 303 mm high see contacts on page 51
Your quick link to us: Phone +49 711 7594-552
Type area:
188 mm wide x 270 mm high, 4 columns, each 44 mm wide Order confirmation, invoices, vouchers, data delivery and technical
details:
Printing and binding: Web offset, perfect binding Order management
Annemarie Olender, Phone +49 711 7594-319
Charges: No discount on colour and bleed surcharges
Position: Price for guaranteed position (from 1/3 page),
10% surcharge on respective b/w price Data delivery: Use our advertisement portal www.konradin-ad.de for data
submission.
Colour: Print colours (CMYK) in accordance with ISO 2846-1, see rate card for colour
surcharges Conditions: Prior to digital transfer of advertising artwork, the publisher must
receive the corresponding advertisement booking. The order and copy deadlines are
Formats: see page 24 ff. specified in the editorial schedule. A full-size print-out is required for checking the
supplied advertisement, or a contract proof or press proof in the case of a colour
Series discount: For orders within any 12 months (insertion year) advertisement.
Advertising must be seen as distinct from the editorial section and, as such, a
3 ads 6 ads 9 ads booked advertising format (ad, bound insert, loose insert, etc.) may contain only the
offer of one advertiser.
5% 10% 15%
In the case of advertising specials or special formats, specific positioning and/or
technical specifications may also apply. See page 24 for further information or visit:
www.media.industrie.de
Classified ads Basic rate
Payment conditions: 2% discount for direct debit, advance payment and payment
Recommendation advertisements 1 column, 44 mm wide,
within 10 days of invoice date, otherwise payment in full no later than 30 days from
per mm b/w 7.55
invoice date. VAT no.: DE 811 236 132
Classified advertisements 1 column, 44 mm wide,
per mm b/w 6.25 Bank account: Baden-Württembergische Bank, BIC: SOLADEST600,
Job offers see page 46 IBAN: DE28 6005 0101 0002 6238 87
Premium company profile (online) per year 2,950.00 Our general terms and conditions are available online at www.konradin.de.
more on page 25 We would be happy to send you a copy on request.
Combination of print business card per year 990.00
Print business card without premium profile per year 1,980.00
23Trade Magazine
Rate Card No. 62 Pages 2 of 6 (Prices valid as of 01.10.2018, in €, plus VAT)
Ads: Standard formats
Formats Basic 2-colour 3-colour 4-colour Bleed Format: width x height in mm
rate sur- Trim: add 3 mm to each side
b/w Colour Total Colour Total Colour Total charge
surcharge rate 2c surcharge rate 3c surcharge rate 4c Type area Trimmed
1/1 page 5,900.00 525.00 6,425.00 1,050.00 6,950.00 1,290.00 7,190.00 590.00 188 x 270 210 x 297
Juniorpage 3,900.00 525.00 4,425.00 880.00 4,780.00 1,050.00 4,950.00 390.00 3col 140 x 190 151 x 205
1/2 page 3,080.00 525.00 3,605.00 880.00 3,960.00 1,050.00 4,130.00 308.00 land. 4col 188 x 133 210 x 150
port. 2col 92 x 270 103 x 297
1/3 page 2,250.00 525.00 2,775.00 880.00 3,130.00 1,050.00 3,300.00 225.00 land. 4col 188 x 88 210 x 105
port. 2col 60 x 270 71 x 297
1/4 page 1,650.00 525.00 2,175.00 710.00 2,360.00 880.00 2,530.00 165.00 land. 4col 188 x 65 210 x 82
port. 2col 92 x 133 103 x 150
port. 1col 44 x 270 55 x 297
1/8 page 860.00 525.00 1,385.00 710.00 1,570.00 880.00 1,740.00 – land. 4col 188 x 32 not
land. 2col 92 x 65 possible
port. 1col 44 x 133
No discounting is applied to surcharges. For special formats and ad specials, please see overleaf. For more information and technical details, visit http://media.industrie.de
24Trade Magazine
Rate Card No. 62 Pages 3 of 6 (Prices valid as of 01.10.2018, in €, plus VAT)
Ads: Special formats and positions
Formats Basic 2-colour 3-colour 4-colour Bleed Formats: width x height in mm
rate sur- Trim: add 3 mm to each side
b/w Colour Total Colour Total Colour Total charge
surcharge rate 2c surcharge rate 3c surcharge rate 4c Type area Trimmed
2nd, 3rd and 4th 7,000.00 525.00 7,525.00 1,050.00 8,050.00 1,290.00 8,290.00 700.00 188 x 270 210 x 297
cover page
1/3 page 2,680.00 525.00 3,205.00 880.00 3,560.00 1,050.00 3,730.00 268.00 60 x 270 71 x 297
next to editorial
1/2 page 3,640.00 525.00 4,165.00 880.00 4,520.00 1,050.00 4,690.00 364.00 92 x 270 103 x 297
next to table of contents
Panoramic spread Spread over 2 pages,
2 x 1/4 page 4,350.00 1,290.00 5,640.00 including gutter. 420 x 65
2 x 1/3 page 5,100.00 1,290.00 6,390.00 Positioned at the centre 420 x 88
of the page.
Panoramic spread Spread over 2 pages,
2 x 1/2 page 6,640.00 1,290.00 7,930.00 including gutter. 420 x 150
Positioned at the foot of
the page.
Ad in editorial section per mm plus surcharge colour 4c Max. height 50 mm, minimum
44 mm wide 23.90 350.00 height 20 mm, surrounded by 44 x spec.
60 mm wide 31.80 350.00 editorial on at least 3 sides, 60 x spec.
positioned in magazine section.
Advertorial 9,300.00 2/1 pages, 4-colour, production at Konradin, layout
Powered by … adapted to Beschaffung aktuell, see page 29.
Business cards Only Print per year 1,980.00 60 x 82
Print + premium company profile (Online) per year 3,940.00
25Trade Magazine
Rate Card No. 62 Pages 4 of 6 (Prices valid as of 01.10.2018, in €, plus VAT)
Ad Specials
Specifications Prices Further options/ Quantities/formats:
technical notes width x height in mm
Belly band 465 x 105
105 mm high Single-sided printing incl. production,
handling not included
8,200.00
125.00 per thsd.*
Paper: 200 g matt art paper,
2 x fold grooves with adhesive
Format:
Quantity: 18,031 cop.
dot plus 3 mm bleed
Cover flap
105 mm wide, attached on left-hand
side with title logo featured on front
9,000.00 Front partially, back fully prin-
table, advertising space approx.
Format:
plus 3 mm bleed
105 x 297
0.8 pages.
Bound insert 1 leaf = 2 pages 135 – 180 gsm 6,750.00 Front page marked. Insert format: 210 x 297
2 leaf = 4 pages 80 – 180 gsm 10,200.00 Other formats and weights on Delivery: untrimmed 216 x 305
request, with sample. Quantity: 18,900 cop.
Loose insert With insert note in magazine. 250.00 per thsd. Other formats and weights on Max. format of insert: 200 x 290
up to 25 g Partial allocation by first digit of Min. run 3,000 cop. request, with sample. Quantity: 18,400 cop.
postcode is possible. Quantity: partial supplement
on request
Tip-on 19,300 cop.
Postcard Postcard
Automatic gluing
61.00 per thsd.
37.00 per thsd.* Manual gluing (pin-point
Quantity:
Must accompany all copies
Minimum size of carrier ad: 1/1 page plus carrier ad accuracy) 74.00 per thsd.* Circulation: 18,031 cop.
Tip-on
Post-it Post-it
Manual gluing
61.00 per thsd.
74.00 per thsd.*
Booklets and other tip-ons
as well as product samples
Quantity:
Must accompany all copies
19,300 cop.
Minimum size of carrier ad: 1/2 page plus carrier ad upon request. Circulation: 18,031 cop.
*no agency commission on technical costs
More on
ad specials:
www.media.industrie.de
26Trade Magazine
Mechanical Engineering Coverage Analysis 2016 (VDMA Study)
The decision-makers combination
Beschaffung aktuell + Industrieanzeiger Achieve even more with the combined titles!
82%
68% 67%
60% 58%
49%
from 100 employees from 10 Mill. turnover Board of Directors/CEO,
Beschaffung aktuell Industrieanzeiger Operations Manager,
Circulation: Circulation: Head of Department or
18,000 copies 40,000 copies % Share: Function: Purchasing
Target-group: Target-group: Decision-makers in mechanical engineering
Purchasing decision- Management, technical
makers and comercial managers Readership Combined: Industrieanzeiger + Beschaffung aktuell
Reading example:
From all decision-makers within Mechanical Engineering 58% work within companies
from 10 million Euros turnover.
With the combined readership of Industrieanzeiger + Beschaffung aktuell 68% work
Target Group Investment Decision-makers: within companies from 10 Million Euros turnover.
Management, technical and commercial managers in
SMEs + Purchasing decision-makers in high-turnover This means that you can reach a disproportionately higher number of decision-
enterprises and large companies. makers within high-turnover companies by adopting the combined media option.
27Trade Magazine
Rate Card Page 6 of 6 | Technical Requirements for Ad Specials
Prior to order acceptance and confirmation, it is necessary to submit a binding Bound inserts: fold (gutter)
sample, or at least a dummy sample with size and weight specifications. The final Possible with perfect binding. 5 mm
positioning depends on the technical possibilities. Materials other than paper are Delivery untrimmed 4-sided 6
only available on request.
297 mm trimmed
297 mm trimmed
305 mm untrimmed
305 mm untrimmed
Trim layout diagram:
Tip-ons:
Postcards: 216 mm 210 mm
untrimmed trimmed
Automatic gluing with variable height is only possible when the
adhesive edge is parallel to the magazine binding with a
adhesive edge
minimum clearance of 1 cm and a maximum clearance of 7 cm.
A minimum space of 30 mm to the adjacent edge must be 3 mm
allocated. 3 mm cutting edge 3 mm each 3
In all other cases, including an oblique placement, gluing costs 432 mm
70 mm for manual gluing are charged.
fold (gutter) fold (gutter) fold
Advertising media including product, CDs/DVDs etc.:
5 mm 5 mm
Machine gluing is only possible with parallel adhesive edge to the
Insertion direction
Insertion direction
magazine binding and at least 40 mm distance from 4-sided
the binding 6-sided
with variable height. A minimum space of 30 mm to the adjacent
297 mm trimmed
297 mm trimmed
305 mm untrimmed
305 mm untrimmed
edge must be allocated. Gluing costs upon request.
Position deviations of 1-2 mm for glued-on products are due to technical
216 mm 210 mm 216 mm 209 mm 195 mm
reasons and cannot be excluded. untrimmed trimmed untrimmed
Belly bands:
In the layout, folds (variable magazine thickness) and rear overlapping must be taken 210 mm 206 mm 195 mm
trimmed
into consideration. The belly band is produced at Konradin.
3 mm 3 mm
3 mm cutting edge 3 mm each 3 mm cutting edge 3 mm each
432 mm 620 mm
105 mm
127.5 mm 210 mm 127.5 mm
Delivery note for ad specials: For „Beschaffung aktuell“, issue (no.)
Euro-pallet dimensions: 80 x 120 cm (max. height 110 cm)
465 mm
untrimmed Delivery address for bound inserts and tip-ons: at advertiser’s expense to:
Konradin Druck GmbH, Kohlhammerstraße 15, 70771 Leinfelden-Echterdingen,
Bound inserts and loose inserts: Germany.
They must be delivered in such a manner that no further treatment or processing will be Delivery times: Mon. to Fri., 7:00 a.m. – 6:00 p.m.
required. The front is to be clearly marked. Multi-page bound or loose inserts must be
folded appropriately and be closed towards the collar, i.e. in the direction of insertion. Delivery address for loose inserts: at advertiser’s expense to:
Complications and additional folding and gluing work will need to be charged Beck Servicepack GmbH, Raiffeisenstraße 25, 70794 Filderstadt, Germany.
separately, as appropriate. Inserts must be in one piece and will be inserted loosely. Delivery times: Mon. to Fri. 7:30 a.m. – 4:30 p.m.
28Trade Magazine
Advertorial "Powered by …" (Prices valid as of 01.10.2018, in €, plus VAT)
Showcase your know-how,
problem solutions, success stories.
Advertorial "Powered by …" − Services and prices
Beschaffung aktuell offers you an attention-grabbing and exclusive special advertising
format to achieve just that: You send the text, company logo, image/graphics.
• Text max. 8,500 charact. incl. spaces, depending on the number of images.
"Powered by …" is spread across two pages, adapted to the magazine layout. • Images JPG, CMYK colour space, 300 dpi, image size 20 cm
You choose the topic and date of publication. • Logo JPG, CMYK colour space, 300 dpi
Presented with enthusiasm and relevance, you will achieve high-impact advertising. We handle the design in accordance with your instructions and ideas.
(Typesetting and layout incl. 3 corrections runs)
Price 9,300.00
Data delivery to: annemarie.olender@konradin.de
Increase the success of your communication!
Use your "Powered by …" for your own marketing and sales purposes.
Our offer includes, among others:
Individual edition
Individual edition of a specific issue for your company featuring customised
cover page including promotional flash with your logo.
Offprints
Your "Powered by ..." or your guest article as 4-page offprint in the desired
Intelligently linked! number of copies. The offprint includes the issue's cover page plus promotional
flash, your contribution as double-page centre spread and on the back page your
Increase the impact of your advertorial with ad or additional contact information.
cross-media linkage via a QR code. Test it!
Prices on request.
29Website
beschaffung-aktuell.de (Prices valid as of 01.10.2018, in €, plus VAT)
beschaffung-aktuell.de – the portal for purchasers
Increase Reach through Retargeting
With this option, you can also reach your precise target audience on the Google
Display Network via high-reach news and consumer portals. You will have the
responsive opportunity to present your advertising message to your target group for a
web design substantially longer period of time.
Choose your topic-specific audience and adopt advance retargeting options to
extend your reach with display ad impressions!
The target group Marketing process
€ AD
AD AD
www.beschaffung-aktuell.de
Target group: Integrate Marketing of the Campaign Present on
Decision-makers in purchasing, supply management, technical purchasing, indirect pixels on the target group setup websites of
purchasing and logistics as well as managing directors in medium-sized and large website Google Display
companies of all industrial sectors. Networks
Your advantages:
In brief: • Low wastage, thanks to targeted reach for users with a specific interest in the
The online magazine offers news and industry information and allows rapid research topic.
to be carried out at any time into any area of purchasing.
It also offers users a job market, training opportunities, an events calendar, suppliers • Control of your advertising investment through precise evaluation of audience
and service providers. Above all, the in-depth material that complements the articles reach.
in the printed issues is crucial to ensuring purchasing success. • Increase your brand awareness and image through recurring presence on
high-reach portals.
Advertising formats and prices:
See next page for standard formats, other advertising formats available on request. Price on request.
Please supply the correct advertising materials for the mobile options. Any questions? We are happy to help!
For more information and technical details, see media.industrie.de.
30Advertising format Position on Desktop Mobile Mobile Mobile Price
on all pages* desktop and tablet Size in pixels (w x h) Tablet Smartphone Smartphone per week
Positioning Size in pixels (w x h)
Leaderboard/ 728 x 90 or scaled Mobile content ad 570.00
Large Leaderboard 970 x 90 or 6:1
also expandable possible 728 x 300 expandable 300 x 50
Skyscraper/ 120 x 600 or scaled Mobile content ad 570.00
Wide Skyscraper 160 x 600 (wide) 6:1
300 x 50
Sticky Skyscraper/ 120 x 600 or scaled Mobile content ad 570.00
Sticky Wide Skyscraper 160 x 600 (wide) 6:1
300 x 50
Hockeystick or 728/970 x 90 and scaled Mobile content ad 1,300.00
wallpaper with 120/160 x 600 4:1
background colour 300 x 75
(specify HEX Code)
Frame Ad 120 x 600 and hockeystick Mobile content ad 1,450.00
(the skyscrapers connect to 1.125 x 90 and scaled 4:1
the left and right of the 120 x 600 300 x 75
leaderboard)
Billboard 970 x 250 scaled Mobile content ad 670.00
4:1
300 x 75
Medium Rectangle 300 x 250 1:1 Mobile medium rectangle 520.00
or 1:1
Video Ad 300 x 250
ize and position in pictures illustrative. Displayed in rotation.
S
*Does not apply to selected theme pages and company profiles. Additional ad formats:
Submission of data: 7 days before start of campaign by e-mail to auftragsmanagement@konradin.de Native advertising, see page 32
File formats: GIF, JPG, HTML5 (responsive), redirect. Max. file size 80KB. Please create HTTPS-compatible HTML5 and redirect Premium company profile, see page 34
files. File format for video ad: MPEG4 (file size max. 30 MB). For the advertisement formats Frame Ad, Wallpaper, Sticky
Skyscraper and Expandable Leaderboard, please request our technical specifications via e-mail to:
auftragsmanagement@konradin.de.
Media Kit 2019 | Beschaffung aktuell – Website: beschaffung-aktuell.de 31Website
Native Advertising (Preise gültig ab 01.10.2018, in €, zzgl. MwSt.)
Native Advertising bedeutet noch mehr Bekanntheit und Interessenten für Ihr Unternehmen
Die Native Advertising-Angebote von Konradin Industrie transportieren Ihre Ihre Vorteile:
Botschaften mit hohem inhaltlichen Informationsgehalt glaubwürdig und • Mit Ihren Inhalten bieten Sie dem Leser/User echten Nutzen und Mehrwert.
wirkungsvoll in Ihre Zielgruppe.
• Ihre Werbe- und Markenbotschaft ist im Umfeld recherchierter, redaktioneller
In Kombination mit Ihrer klassischen Werbung unterstützt Native Advertising Artikel auf den themenaffinen Websites eingebunden.
Sie nachhaltig dabei, Ihre Themenkompetenz in Ihren relevanten Zielgruppen • Profitieren Sie von der hohen Glaubwürdigkeit und Fachkompetenz unserer
zu festigen und auszubauen. Medienmarken.
• Ihre Native Advertising-Inhalte können nicht durch Adblocker ausgeblendet
werden.
Sponsored Article Partnerseite
32Inhalt: Partnerseiten sind das ideale Instrument, um sich zu einem ausgewählten
Sie liefern den Text, die Fachredaktion prüft und redigiert fallweise. Thema als kompetenter Partner über einen längeren Zeitraum hinweg in der
Um die Glaubwürdigkeit und den Nutzwert des Textes zu erhöhen, empfehlen Zielgruppe zu präsentieren.
wir, im Text komplett auf werbliche Aussagen zu verzichten.
Sie bestimmen das Thema und inwieweit wir Sie dabei inhaltlich unterstützen
Zeitrahmen: dürfen. Setzen Sie hierbei konkrete thematische Schwerpunkte!
Die Veröffentlichung erfolgt in Absprache für vier Wochen. Beginn ist jederzeit Ihre Produkte oder Dienstleistungen finden auf den Konradin Industrie Partner-
möglich. Nach Ablauf der vier Wochen ist der Sponsored Article weiterhin seiten das perfekte, redaktionelle Umfeld!
über das Archiv auffindbar.
Bilder:
Ein Beitragsbild (694 x 456 Pixel) ist verbindlich, bis zu 3 weitere Abbildungen sind
möglich (Bilder ohne Wasserzeichen o.ä.).
Platzierung:
Integration als Beitrag (Teaser) im redaktionellen Teil der Startseite.
Sponsored Article – Leistungen und Preise (Vorlaufzeit min. 4 Wochen) Partnerseite – Leistungen und Preise (Vorlaufzeit mindestens 8 Wochen)
Sponsored Article (wird als „Anzeige“ gekennzeichnet) BASIC
•• bis max. 6.000 Zeichen (DOC) inkl. Leerzeichen
•• plus 1 Teaserbild sowie max. 2-3 weitere Bilder (150 dpi, JPG) Inhalte: Kommen komplett von Ihnen.
•• plus Links innerhalb des Textes Mögliche Formate: Beiträge, Artikel, Texte, PDF, Video, Bilder, etc.
Platzierung: Anzeige in der Navigation unter Partnerinhalt 7.200,–
Zeitrahmen: 3 Monate
Paketpreis je Website 3.700,–
PREMIUM
Der Preis ist abhängig von den zu erstellenden Inhalten, Bannern, der Platzierung
und Einbindung in Konradin-Websites sowie der Promotion und Laufzeit. Optional
ist die Integration von Downloadangeboten des Partners (z.B. Whitepaper,
Webcast) gegen Registrierung oder die Integration eines Social Media Feeds.
All diese Komponenten sind bei der Partnerseite PREMIUM individuell veränder-
bar und werden auf Anfrage definiert.
Mediadaten 2019 | Beschaffung aktuell – Website: Native Advertising 33You can also read
