LITTLE LEAGUE WORLD SERIES 2020 - Little League Baseball

Page created by Alfred Jennings

Uncategorized

English

Like
Share
Embed
Fullscreen
Slides
Download HTML
Download PDF
Abuse

←

→

Page content transcription

If your browser does not render page correctly, please read the page content below

LITTLE LEAGUE WORLD SERIES 2020 - Little League Baseball

2020
LITTLE LEAGUE
WORLD SERIES

SPORTS BRAND SOLUTIONS
WHAT WE DO
  CREATE VALUE
  • Highlight brands in unique and innovative ways
    across ESPN’s extensive network

  DRIVE AWARENESS
  • By integrating brand messaging directly into
    integrations and custom content

  EXECUTE SPONSORSHIP
  • Within full, half, or custom game strips across
    ESPN and ABC. On ESPN.com or across ESPN’s
    social platforms

  PARTNER WITH THE LEAGUE
  • To create unique assets, content or integrations
    utilizing Little League IP

LINEAR STORYLINES
COVERAGE & RATINGS

   345              6          1.5B+             32

TOTAL GAMES     NETWORKS      IMPRESSIONS    WILLIAMSPORT
                                                GAMES

  +1%            +3%            +7%            +76%

    ESPN            ABC       CHAMPIONSHIP     SOFTBALL
WILLIAMSPORT   WILLIAMSPORT     WEEKEND       VIEWERSHIP

GAME AROUND THE GAME
EXTENDED COVERAGE

SOCIAL STORYLINES
SCALE ON ESPN

 • 1.7M Views         • 1.6M Views        • 1.1M Views         • 2.3M Views
 • 5.4M Impressions   • 4MM Impressions   • 2.8M Impressions   • 354K Actions

DIGITAL DELIVERS IMPACT
AD AWARENESS
                Awareness Increases
  70%

  60%
                                      63%
  50%

  40%

  30%

  20%
               21%
  10%

  0%
        TV Only Advertisers     TV + Digital
                                Advertisers

THE WORLD’S MOST BELOVED BRANDS

PARTNER WITH MARVEL & ESPN TO CREATE
CUSTOM LISCENCED PRODUCTS OR CONTENT

BENEFITS OF PROGRAM
   •   Association with one of the largest and most recognizable brands in the world
   •   Potential Increased booth attendance
   •   Higher fan engagement & New Fans
   •   Greater brand awareness
   •   Potential Increase in signups and fan data
   •   Potential earned Media (PR) from non-ESPN or Little League managed outlets

“In over twenty years of working in professional sports, I have done dozens of fan engagement initiatives and
sponsor activations. I rank the 2018 New York Jets + Marvel Hulk "Green Out" partnership among the very best
I have been involved with. Most importantly, it worked ... fans loved it, the sponsor saw significant incremental
value, and the gameday atmosphere was electric. All around, a great program.”
– Seth Rabinowitz, Former SVP of Marketing & Fan Engagement, New York Jets

PARTNER WITH ABC & ESPN TO CREATE CUSTOM INTEGRATION
AROUND AMERICAS #1 MORNING SHOW
  Example Integration Opportunity
  • Post and Tag your favorite moments from your kids Little League season for
    a chance to win!
        • Call to action to be promoted on GMA + GMA social/digital platforms
        • Integration into LLWS games on ESPN and ABC
        • Extension of digital promotion on ESPN social/digital platforms
        • Winning moment revealed on Championship Weekend and on GMA
  • Disney Ad Sales will work with ABC and Client on final promotion plan and
    integration

BENEFITS OF PROGRAM
  • Integration within Good Morning America, early morning’s #1 program
  • High fan engagement
  • Extend reach to a diverse audience

ADDITIONAL ABC PROGRAMMING

THE WORLD’S MOST BELOVED BRANDS

2020 INTEGRATION OPPORTUNITIES
LLWS ON ESPN
  Sponsorship Packages to be released early January 2020

  Little League Officials will receive discounted pricing and 20
  business day “First Look” period

  Sponsorships cannot be purchased by non-Officials until after
  the conclusion of the “first look” period

  Little League Officials purchasing a full feature strip will
  receive feature exclusivity in their category

  Packages are a starting point – let us help you customize!