2020 Exhibitor Welcome - JANUARY 24 - 26, 2020 - New York Times Travel Show
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JANUARY 24 – 26, 2020 2020 Exhibitor Welcome
2019 TRAVEL SHOW // OVERVIEW 2 Event Overview Now entering its 17th year, The New York Times Travel Show 2020, scheduled for January 24–26, 2020, at the Jacob K. Javits Convention Center in New York City, is the destination for the travel industry to meet and for travel enthusiasts to explore global and domestic destinations. The 2019 show brought together 35,568 participants including 11,750 travel trade and 23,800 consumer travelers with 747 exhibiting organizations from 176 countries. Supported by more than 40 industry and media sponsors, plus 1,221 accredited media journalists from around the world, The New York Times Travel Show attendees have the opportunity to get a closer look at domestic and international hot spots, familiar favorites and those under-the-radar escapes. Source: Internal Data 2019
2020 TRAVEL SHOW // ATTENDEES 3
Who Attends
.
Travel professionals (travel agents, meeting planners, hotels, airlines,
consortiums, line agents, home-based agents, agency owners) across the
U.S. attend an exclusive trade-only day on Friday, January 24. Travel
industry professionals have access to an extensive education program, a
Travel Industry Conference, exclusive viewing of the exhibition, an
international networking reception and tremendous business
opportunities.
The Trade Day is a forum for an expected 11,750+ travel professionals to:
• Discover new ideas to stay competitive
• Hear from industry leaders
• Network with peers
• See the latest destinations and hot spots from over 700 exhibitors
• Conduct and negotiate business deals
Consumer attendees represent a high demographic from the tristate area
who are seeking information about trips they are interested in taking and
deals. Consumer days are January 25–26, however, historically
thousands of travel professionals attend these days as well.
Over 23,800 expected consumers can:
• Visit with 747 exhibitors from 176 countries
• View performance stages, wine and food tastings, and culinary
presentations from around the world
• Attend seminars with featured speakers
• Meet one on one with travel experts
2020 TRAVEL SHOW // EXHIBITORS 4
Who Exhibits
The only Trade and Consumer Travel Show in North America where BOTH trade (including speakers and media)
and consumer attendees are badged.
.
2020 Show Early Bird Discount Booth Packages start at $3,990 and includes :
• One (1) 6' draped table
• Carpeting
• Pipe and drape back wall and side railing
• Two (2) chairs
• Wastebasket
• 7" x 44" black and white identification sign
Promotion as part of your booth package includes:
• 2" x 2" ad in the Show Program Guide (1 ad per contract – if received by December 3, 2019)
• Organization name and description listed on show website
• Show-only trip package/product discounts listed on show website
• 100 electronic consumer expo-only attendee passes
• X Press Connect Lead Retrieval
Starting June 29, 2019, rates will increase to $4,200 per 100 sq. ft. for the first two booths and $3,900 for each
additional booth.
2020 TRAVEL SHOW // FACTS & NUMBERS 5
Record 2019
Attendance
TOTAL 2019 ATTENDANCE
• Total Attendance: 35,568
— Trade Attendance: 10,535
— Consumer Attendance: 23,812
— Media/Press Attendance: 1,221
747 TOTAL EXHIBITORS
International Tourist Boards 125
Domestic Tourist Boards/CVB’s 92
Hotels 119
Tour Operators and Cruises 274
Associations 14
Transportation 41
Media Outlets 13
Products and Service Providers 69
•Over 65,000 trade and consumer leads generated
via the online lead retrieval service by exhibitors.
•The 747 exhibitors estimate approximately $6.5
million in revenue as a result of their participation in
the show
Source: 2019 Internal Data
2020 TRAVEL SHOW // ATTENDEES 6
Our Attendees
TRADE ATTENDEES
• 11,756 Travel Professionals in attendance including:
— 5,569 travel agents
— The volume of business represented by attending travel agents estimated
to be a record $4.9 billion
— 1,221 accredited media journalists from around the world
CONSUMER ATTENDEES
• 23,812 consumer travelers, the highest attendance in show history:
— Consumers attending will spend an estimated record $107 million on travel
in 2019.
— Exhibitors selling travel trips reported they are expecting to generate $6.5
million in revenue from consumer traveler attendees.
— An affluent, educated audience comprised of tech-savvy travelers,
millennials, families and baby boomers.
— 27% of attendees are millennials; and 29% are baby boomers
— Approximately 96% of attendees agree the show achieved their goals of
gathering trip information, learning from travel experts and booking trips
— Almost 90% have a college degree or higher
Source: 2019 Internal Data2020 TRAVEL SHOW // SEMINARS 7
Seminar Highlights
The New York Travel Show includes a diverse offering of informational sessions, speakers and talent.
2019 highlights included the following:
.
FOCUS CONFERENCES
2019 SPEAKERS AND TALENT
The Travel Industry Conference (for trade only) topics:
Seminar and stage talent featured the following:
• Focus on Adventure
• Padma Lakshmi
• Focus on Africa
• Phil Rosenthal
• Focus on All-Inclusive Resorts
• Pauline Frommer
• Focus on Asia
• Samantha Brown
• Focus on Cruising
• Andy Steves
• Focus on Cuba
• Jada Yuan – The New York Times 52 Places traveler
• Focus on Culinary Tourism
• Lucas Peterson
• Focus on Destination Weddings and Honeymoons
• Dylan Thuras
• Focus on Europe
• Seth Kugal
• Focus on Family Travel
• Amy Virshup
• Focus on Latin America
• Dan Saltzstein
• Focus on L.G.B.T.Q.
• Tara Parker-Pope
• Focus on Luxury
• Shivani Vora
• Focus on the Caribbean
• Emily Weinstein
• Focus on the Middle East and North Africa
• Broadway Cast of “Waitress”
• Focus on Spa and Wellness
• Focus on Tours
• Focus on Travel Bloggers
• Focus on Travel Media
• Focus on Young Travel Professionals
• Business Series – New in 2019
• Luncheon and Keynote Address
• Exhibit Hall Open for Trade Only2020 TRAVEL SHOW // MEDIA OUTREACH 8 Media Outreach The Travel Show received widespread coverage, with more than 100+ press pickups in 2019 from consumer and trade media, including: • The New York Times • Forbes Magazine • The Travel Channel • Time Out New York • Travel Market Report • TravelPulse • FOX 5 “Good Day New York” • Travel Weekly • Out Traveler • Biz Bash • Insider Travel Report • Just Grubbin’
2020 TRAVEL SHOW // PROMOTIONAL BENEFITS 9
Promotional Benefits
Receive additional promotional value with your
participation at The New York Times Travel Show.
.
PRINT AD HIGHLIGHTS E-NEWSLETTER AD HIGHLIGHTS
• 30 show ads ran in The New York Times newspaper Twenty promotional e-newsletters were sent from November 2018–
• 340,000 copies of show guide were inserted in The New York January 2019. Highlights included:
Times on Sunday, January 20, 2019 • New York Times Travel section subscriber list: 328,000
• 15,000 bonus copies distributed on-site to show attendees • New York Times acquisition list: 94,000
• Great Getaways list: 400,000
EXTERNAL MARKETING • Times Journeys list: 32,000
• Grub Street • Travel Show 2019 Consumer List: 39,039
• New York Magazine • New York TimesTalks: 85,000
• Vulture • Outreach by Industry and Media Sponsors totaling 2.5 million.
• The Cut
• Passport Magazine
CONSUMER PRINT
• Full-page 4-color advertisement in The New York Times
Magazine2020 TRAVEL SHOW // SPONSORS 10 Our 2019 Proud Sponsors
2020 TRAVEL SHOW // SPONSORS 11 Our 2019 Proud Sponsors
Website: http://nyttravelshow.com/ Facebook: https://www.facebook.com/nyttravelshow Twitter: http://twitter.com/#!/NYTTravelShow Contact the Sales Team: 203-622-7081; nytts@mse-management.com For speaking opportunities: nytts-speaking@mse-management.com
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