2019 PROSPECTUS 5-7 April 2019 Brisbane Showgrounds - National 4x4 Outdoors Show, Fishing & Boating ...
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5-7 April 2019 2019 PROSPECTUS Brisbane Showgrounds 4x4show.com.au PRESENTED BY 4X4SHOW 4X4SHOW 4X4OUTDOORSEXPO NATIONAL4X4SHOW NATIONAL 4X4OUTDOORS SHOW, FISHING BOATING EXPO
2 0 1 9 P R O S P E C T U S BUSINESS GROWTH S TA R T S H E R E Australia’s biggest event for With a range of products on sale, industry 4x4, fishing, boating and outdoor experts, entertainment, competitions, features and activations spread over 20,000 square enthusiasts the National 4x4 Outdoors metres; the event is a haven for outdoor Show, Fishing & Boating Expo is the lifestyle enthusiasts looking prepare for their most effective way to rapidly grow next adventure. your business, increase sales and engage your target market. Over 90% of visitors would buy and / or recommend products they have seen at the show. Are you looking to improve your company’s image, prestige and credibility? Ask our sales team about sponsorship opportunities
2 0 1 9 P R O S P E C T U S WHO SHOULD EXHIBIT • Anyone who in has an interest in promoting • Those looking to enhance their competitive their products or services to the 4x4, camping, edge fishing, boating and outdoor communities. • Anyone that needs to deliver a brand experience for their clients 95.9% of visitors said they attend the show to look at new products • Anyone with a product or solution that only face to face interaction can do justice The show features a vast range of products and services, including: 4X4 Fishing & Boating Outdoors • 4x4 vehicles • new trailer boats • personal water craft • 4x4 aftermarket accessories • tinnies • dirt bikes • protection equipment • pontoon boats • mountain bikes • safety, recovery & emergency gear • kayaks • hunting • fully-equipped camper trailers • tackle & lures • diving • tents, swags, and camping gear • rods & fishing accessories • abseiling • cooking & BBQ • chains & anchors • rock climbing • 4WD tourism destinations • wetsuits/clothing • caravans • fishing charters • outdoor adventure • tourism
2 0 1 9 P R O S P E C T U S BENEFITS OF EXHIBITING SELL ON THE DAY MAINTAIN MARKET SHARE The National 4x4 Show is a cash and carry oriented Ensure your current or potential customers are aware event, visitors come ready to buy. This means a quick of your brands, products and full suite of services. Stay return on your investment with a major cash injection in abreast of the industry’s ever changing needs and a short space of time. vertical markets that are developing that could be cross selling opportunities. GENERATE LEADS & BUILD A QUALIFIED DATABASE MAKE YOUR BRAND KNOWN While not all visitors will be an immediate sale, there is If you have a new or emerging product, you can get it in a great chance they will be looking for solutions in the front of key retail brands across the exhibition all at once. future (after all that’s why they paid to be at the show). The expo environment facilitates networking with other Maximise your ROI by building a database of new and exhibitors and industry personalities to build mutually potential clients, providing leads that can be followed beneficial partnerships. A well presented stand at the up in the weeks and months following the exhibition. National 4x4 Outdoors Show, Fishing & Boating Expo Establish a relationship now and gain a customer for life. will always strengthen the market position of your brand. It also reassures your clientele that you’re strong in the PRODUCT DEMONSTRATIONS industry. It builds confidence, trust and legitimacy in The opportunity to do live demonstrations which will your business captivate the attention of visitors and help you showcase the features, benefits and solutions offered by your MEET & ENTERTAIN LOYAL CUSTOMERS products, services or capabilities. In the disconnected Make appointments with key customers and give them digital age getting face to face with clients and delivering a firsthand opportunity to discuss new product lines, a customer brand experience is vital for ongoing growth services or challenges they face and the solutions you and customer retention. No other marketing method can can offer. This kind of relationship cultivation supports deliver the personalised touch, reduced sales cycle and development of brand advocacy. multi-dimensional impact of an expo. OBTAIN MARKET ‘CUT THROUGH’ Conduct market research and receive market feedback instantly to gain industry or public opinion about your offering and establish if your products or services meet the current consumer demand. Potential buyers will stop by your booth and you’re able to engage them in conversation, learn their problems, offer possible solutions and guide them to the next step in your sales process.
2 0 1 9 P R O S P E C T U S BENEFITS OF THE NATIONAL 4X4 OUTDOORS SHOW, FISHING & BOATING EXPO MARKETING & PR SPECIAL GUESTS Our industry leading marketing and PR The National 4x4 Outdoors Show, Fishing campaigns are valued at over a million dollars, & Boating Expo offers visitors the exclusive including mainstream media, radio and television. opportunity to meet a huge range of 4WD, This ensures the market is aware of our event in Fishing and Camping personalities. The show has turn visitors will come in mass. seen a huge line up of key industry personalities including John ‘Roothy’ Rooth (Low Range), Jase SALES Andrews and Simon Anderson (All 4 Adventure), As a consumer show the National 4x4 Outdoors Graham & Shauno (4WD Action), Rick O’Brien Show, Fishing & Boating Expo attracts engaged & Spida Everitt, (Great Australian Doorstep) and qualified buyers with the power to make Ernie Dingo, Andrew Symonds, Bindi Irwin, Paul decisions. They come looking for the best Worsteling, Paul Burt and more. Each year we deals, latest innovations and broadest range of work to bring the best products available. These buyers and enthusiasts are often those that can’t be reached by traditional marketing or business development in the field. EXPERIENCE The National 4x4 Outdoors Show, Fishing & Boating Expo has been running for nearly 30 years and is delivered by an experienced team of event professionals. This ensures a trouble free show for you and the highest levels of show craft available. We specialize in bringing buyers and sellers together.
2 0 1 9 P R O S P E C T U S EXHIBITOR QUOTES BOG OUT exhibited extensively over the past year and this show was as well run and successful as any. Good job. Paul Aubin, Manager BOG OUT Vehicle Recovery System Extremely well run events and we attend the same in other states, always very professional and well promoted with good crowd attendance. We have been attending the events they run for many years and will continue to do so... Ross Nichols, National Retail Manager, Cub Campers Pty Ltd We really enjoyed our time at the expo and we send a huge thank you to Adam, Paul, Cathy and all of the organisers. Everyone was so accommodating and helpful and it was a genuinely positive experience for us. We are interested in being a part of other expos you may be organising in the future. Please keep in touch. Psyclone Tents The recent National 4x4 Outdoors Show & Fishing and Boating Expo, proved to be a fantastic opportunity to liaise with new and existing customers and build the VacLock brand! There’s only one show in Brisbane worth going to and this is it! John Rooth, Roothy Corp The boys tell me Sat Sun was very busy. Just wanted to thank you guys for a fantastic show and the extra exposure for ourselves and the show was absolutely awesome. It generated a lot of interest and we had hundreds of people say they came in to see the truck because they saw it on tv. I hope the rest of the show was an equal success and look forward to future opportunities together. Warwick Boswerger, SLR Caravans
2 0 1 9 P R O S P E C T U S HIGHLIGHTS EXPO 91% of visitors were satisfied with the show compared to other expos they have attended ACTION ARENA CAMPFIRE COOKING STAGE A staple of the National 4x4 Outdoors Show, Hosted by Spida and Sheree Everitt, of the Great Fishing & Boating Expo in both Brisbane and Australian Doorstep 2019 will see the return of Melbourne is the Action Arena. In 2019 we are the popular Campfire Cooking Stage. Proving returning to the main arena at the Brisbane that the days of simple damper are long behind Showgrounds to really up the ante with adrenalin us, they will put the BBQ and campfire grill to pumping entertainment for the whole family. the test with a range of recipes and tips to make anyone a masterful chef. Spida will be joined by FISHING STAGE a line up of special guests on the purpose built Both fun and educational our hosts will outdoor stage. keep beginners and experienced anglers alike entertained all day with tips, tricks and OUTBACK STAGE sensational stories. The Outback Stage features a huge line up special guests in an entertaining and informative 4WD PROVING GROUND program of presentations and interviews. The 4WD Proving Ground will return in 2019 Previous guests have included John ‘Roothy’ with a packed schedule of demonstrations to Rooth, Jase Andrews & Simon Anderson, ensure your next adventure is a success. Learn Graham & Shauno, & Rick O’Brien. the keys to towing techniques, safe winching procedures, and recovery tips that will give you BASE CAMP the confidence to try your hand at 4WDing. Following the success of it’s inaugural year, Base Camp will return in 2019. This interactive feature gives visitor the chance in immerse themselves in the outback lifestyle
2 0 1 9 P R O S P E C T U S VISITORS TESTIMONIAL “2018 was my first time to the show. I was sheerly blow away by the size and variety that was provided. I also found it highly education and eye opening with regards to level of innovation on display. With no doubt I left inspired and will certainly be returning in 2019.” “Great show for young couple just getting started organising our gap year. My partner and I had the best day it was awesome to meet Jase and Simon from All 4 Adventure also getting to see various other celebrity’s including Ricko and Pat Callinan also those Garlic prawns at the Catch and Cook stage were AMAZING have already used this recipe once since the show. Thank you to the organiser’s the volunteer’s and the celebrity’s for this awesome event I look forward to attending next year. Keep up the Great work!!” “I enjoyed the show and walking around looking at all the newgear out on the market. The added Cam White show was great for entertaining the kids and giving them something to look forward too. I really enjoyed the amount of shows and speakers and demonstrations and could have easily, walked around all day with the amount of products on show. I found it very comfortable having my 3 week old baby with my as we walked around plenty of space and everyone was very polite.”
2 0 1 9 P R O S P E C T U S WHAT PRODUCTS WERE YOU MOST INTERESTED IN SEEING AT THE SHOW? 27.87% Boats 13.06% QUICK VISITOR New Cars FACTS DEMOGRAPHICS 53.83% 91% 43% Tents, swags, canvas of visitor respondents agree that new attendees “The National 4x4 Outdoors Show, 65.56% Fishing & Boating Expo is the best outdoor recreational show for 4x4, camping and 74.7% Camper Trailers & Caravans fishing enthusiasts in Brisbane” of visitors were male 59.92% 95.9% 42 Other outdoors equipment of visitors attend to see new products years average age 25.98% 93% 87.8% Clothing & apparel of visitors were satisfied with the range are either married or in a relationship of new products 38.44% 73.5% $100k Destinations (for driving holidays and tourism etc.) attended to buy goods on sale average household income Higher at show spend 33.92% 81% Fishing gear of visitors were satisifed with the selection of goods on sale $994 compared to $1,212 in 2017 18.26% Motorbikes & ATVs 82.7% $4,359 of visitors were satisfied with their overall show experience average annual hobby spend of 1.04% None of the above 90% 29,488* of visitors were likely to recommend or buy visitors, an increase of almost a product they saw at the show 2,500 on 2018 95.9% *CAB audited (Audited Media Association of Australia) of visitors want to see more 4x4 manufacturers at the show, 60% would like to see more boats, and 44% would like to see more fishing tackle
2 0 1 9 P R O S P E C T U S SHOW PROMOTION TV: > 9 Life – 2 days / 4 x 15 sec (Getaway & Postcards) > Channel 7 – 13 days / 28 x15 sec MKR, News Brisbane & Toowoomba, Sunrise (incl bonus) > 7Two (Gold Coast) – 4 weeks / 65 x 15 > 7 Prime (Gold Coast) – 4 weeks / 126 x 15 sec > 7Mate (Gold Coast) – 4 weeks / 65 x 15 sec Radio: > MMM – 2 weeks / BD / Drive sponsorship / 14 x 30 sec; 56 x 5 sec; 15 sec Online: > Youtube / Facebook /GDN / Adwords – 1 month > MEDIA CLICKS/VIEWS IMPRESSIONS CTR/VTR GDN: 80,515 9,686,623 0.83% AdWords: 13,911 127,987 10.87% Youtube: 33,265 101,234 32.86% Facebook: 3,953 446,064 0.89% Magazine: > FISHING: Fishing Monthly: Feb & Mar full page / AFN Fishing & Outdoors: Freshwater Fishing (Jan) full page, Sport Fishing (Feb) full page, Freshwater Fishing (Mar) full page, website banner on AFN Fishing & Outdoors website from Jan-Mar / Fishing World: e-newsletter tile and website banner from 31 Jan – 31 Mar, Feb & Mar full page, free social media and editorial / Express Media Group (Modern Fishing Magazine) edition 92 full page / Bush n Beach: ¼ page Jan, ½ page Feb & Mar, Editorial in Jan – Mar, website banner for 3 months. > CAMPING/4WD: RACQ ticketing offer / Express Media Group - 4WD Action: profile and full page in issue 280, 2 page show feature in issue 281, 14 Facebook posts, 1 minute segment on 4WD Action DVD for issue 280 /Camper Trailer Touring: full page in issues 109 & 110 / Overlander 4WD: full page issues 89 & 90 /Caravan & Motorhome full page issue 257 / Bauer Media - 4x4 Australia: full page issue in Feb, Mar & Apr, 100,000 impressions on website JAN - MAR / CAMPER: full page issue in Feb / Pat Callinan Media – Pat Callinan’s 4X4 Adventures: 1 x full page display ad, 1 x full page interactive ad in the Digital version (MAR – APR), 2 x blog pieces on mr4x4.com.au, Unsealed 4X4 Magazine: 3 x FP display ads + value adds, 1 x blog pieces on unsealed4x4.com.au, RV Daily Magazine: 2 x FP display ads + value adds, 1 x blog piece eDM: > 6 x show newsletters Website: New optimised show website Social Media: 4WD Action – 4 month campaign; Great Australian Doorstep – 1 month campaign; All 4 Adventure - 1 month campaign; Roothy – 1 month campaign Direct Mail: > see eDM Other: > PR – 4 month mainstream media campaign valued at approximately $1.1 million
2018 RATE SHEET 2018 RATE 2019 RATESHEET SHEET 4x4 & Outdoor 2 0 1 9 P R O S P E C T U S Shell Scheme Space Only (Indoor) Space Only (Outdoor) Grand Boulevard 4x4 & Outdoor (Outdoor) Shell IndoorScheme Shell Scheme Stands Space OnlyStands Space Only (Indoor) include the raw Space OnlyStands Space Only (Outdoor) include the raw Grand Boulevard Space Only Stands include include the following; floor space. floor space. (Outdoor) the raw floor space. 4x4 & Outdoor Exhibition Indoor Shell floor space,Stands Scheme Black Space OnlySpace Stands (No Pegging) (No pegging) Corinthian Shell Scheme Onlyinclude the raw (indoor) Space Only Stands include the raw EKKA Plaza Space Only Stands include Outdoor (Action arena/Gregory include thewalls, carpet, 2 x following; floor space. floor space. the rawterrace/Sector3) floor space. spotlights per 9sqm, Exhibition floor space,4amp Black (No Pegging) (No pegging) phase Indoorpower Corinthian outlet Shell Scheme walls, and stand Stands carpet, include 2x Space Only Stands include the raw EKKA Plaza Stands include... Outdoor Stands include... the following: fascia with Exhibitionname. company floor space, floor space. Some space only stands spotlights per 9sqm, 4amp Black Corinthian walls, carpet, 2 x have compulsory additional cost for Stand phase Size: power Price / m²: Stand Size: Price / m²: Stand Size: Price / m²: Stand Size: Price / m²: spotlights peroutlet 9sqm, and singlestand phase adjoining walls ($35.00 per linear 0fascia –powerwith 10m² outlet and standname. company $220 fascia with 1 – meter) 29m²and carpet ($12.00 $140 per square 1 - 29m² $99 50 – 100m² $53 11 Stand- 20m² company$210 Size: name./ m²: Price 30 - 59m² Stand Size: $126 meter). Price / m²: 30 - 59m² Stand Size: $89 / m²: Price 101 - 200m² $48 Stand Size: Price / m²: 0Stand 21 – -10m² 30m² Size: $220 $197 Price/m2: 1 –Stand 60 –29m² 99m² Size: $140 $113 Price/m2: 1 - –29m² 60 Stand 99m² Size: $99 2: $81 Price/m 50 – +100m² 200 Stand m² Size: $53 2: $43 Price/m 11 31 - m20m² 0-19+ m² 2 $210 $184 $218.00 30 21-52 100 - –59m² 199m² m 2 $126 $97 $118.00 30 100 - –59m² 0-52 m199m² 2 $89 $70 $101.00 101 m- 200m² $54.00 50-110 2 $48 21 - 30m² 20-39 m2 $197 $205.00 60 ––99m² 20053-150 399m² m2 $113 $89 $106.00 60 200 ––99m² 53-150 399m² m2 $81 $61 $93.00 200 + 111-200 m2m² $43 $49.00 31 40++mm² 2 $184 $188.00 100151-200 – 199m² m2 $97 $96.00 100 – 199m² 151-200 m2 $70 $87.00 200-399 m2 $42.00 Fishing Tackle, Boats & 200Marine – 399m² 201-399 m 2 Products $89 $84.00 200 201+–m399m² 2 $61 $74.00 400+ m 2 $40.00 Shell Scheme Space 400+ Only m2 (Indoor) $81.00 Space Only (Outdoor) Grand Boulevard (Outdoor) Fishing Tackle, Boats & Marine Products Indoor FishingShell Scheme & Boating Stands + Hunting Space Only Stands include the raw Space Only Stands include the raw Space Only Stands include the Shell include Scheme the Shell Scheme following; Exhibition Space floor Only Only (Indoor) space. Space (indoor) Space floor Only(No EKKAspace. Plaza (Outdoor) Pegging) Grand raw floor Outdoor Boulevard space. (Action (No(Outdoor) pegging) arena/Gregory floor Indoorspace, Shell Black Scheme Corinthian Stands Space Only Stands include the raw Space Only Stands include the raw terrace/Sector3) Space Only Stands include the walls, include carpet, 2 x spotlights the following; Exhibition floor space. floor Stand Size: Price/m 2 : Stand Size: Price/m2: Standspace. Size: (No Pegging) Price/m2: raw Size: Stand floor space.Price/m (No pegging) 2 : per 9sqm, floor space, 4amp Blackphase power Corinthian 0-19 m outlet $176.00 0-52 m2 $95.00 0-52 m2 $85.00 50-110 m2 $42.00 walls, and stand 2 xfascia with 2 carpet, spotlights company 20-39 m 2 name. $170.00 per 9sqm, 4amp phase power 53-150 m 2 $87.00 53-150 m 2 $73.00 111-200 m2 $35.00 Stand outlet Size:stand fascia 40+ m2and Price /with $154.00 m²: Stand Size: 151-200 m2 Price / m²: $77.00 Stand 151-200Size: m2 Price / m²: $68.00 Stand m 200-399 Size: 2 Price / m²: $33.00 0company – 20m² name. $175 0 – 201-399 50m² m2 $92 $73.00 0201+ – 50m² m 2 $84 $64.00 50 400+ m– 100m² 2 $52 $32.00 21 - 36m² Stand Size: $159 / m²: Price 51 - 140m² Stand Size: $84 Price / m²: 51 - 140m² Stand Size: $74 Price / m²: 101 - 200m² Stand Size: $47 Price / m²: 400+ m2 $69.00 37– +20m² 0 m² $149 $175 141 0 – 200m² – 50m² $79 $92 141 0 – 200m² – 50m² $68 $84 200– +100m² 50 m² $42 $52 21 - 36m² $159 201+ 51 m² - 140m² $74 $84 201+ 51 m² - 140m² $63 $74 101 - 200m² $47 37 + m² $149 141 – 200m² $79 141 – 200m² $68 200 + m² $42$34 per m2 Carpets: $12 per m Walls: 2 201+ m² $74 201+ m² $63 MARKETING Bronze Package (Compulsory) Silver Package (Upgrade Option 1) Carpets: Gold $12 per Package m2 Walls: (Upgrade $342)per m2 Option MARKETING In online Exhibitor Directory (website) In online Exhibitor Directory (website) In online Exhibitor Directory (website) Bronze • Contact PackageDetails (Compulsory) Silver Package (Upgrade Option 1) • Contact Details Gold Package (Upgrade Option 2) • Contact Details • Company Logo • Company Logo • Company Logo In • Link online to Exhibitor Directory Social Media (website) platforms (Facebook & Twitter) In • Link online to Exhibitor Directory Social Media (website) platforms (Facebook & Twitter) In • Link online to Exhibitor Social MediaDirectory (website) platforms (Facebook & Twitter) •• Contact 100 wordDetails company biography •• Contact 200 wordDetails company biography •• Contact 500 wordDetails company biography •• Company 5 document Logouploads •• Company 10 documentLogo uploads •• Company 15 documentLogo uploads •• Link to Social 5 product Media listings platforms online and in (Facebook & Twitter) Bargain Hunter’s •• Link to Social 10 product Mediaonline listings platforms and in(Facebook & Twitter) Bargain Hunter’s •• Link to Social 15 product Mediaonline listings platforms and in(Facebook & Twitter) Bargain Hunter’s • 100Guideword company (photo biography & description) • 200Guideword company (photo biography & description) • 500Guideword company (photo biography & description) • 5 document uploads • 10 document uploads •• Banner 15 document uploads ad in profile •In 5print Exhibitor product Directory listings (Show online and Guide) Hunter’s in Bargain •In 10 print Exhibitor product online (Show Directory listings and in Guide) Bargain Hunter’s • 15 product listings online and in Bargain Hunter’s • Contact Details Guide (photo & description) • Guide Contact Details (photo & description) In Guide print Exhibitor (photo &Directory (Show Guide) description) • Company Logo • Company Logo • Contact Banner ad Details in profile In • 10print Exhibitor word company Directory (Show Guide) biography In • 25print Exhibitor word company Directory (Show Guide) biography • Company Logo •• Contact Detailsadvertisement Quarter-page •• Contact Half-pageDetails advertisement In • 50print Exhibitor word company Directory (Show Guide) biography • Company Logo • Company Logo •• Contact Full-pageDetails advertisement •Additional 10 word Inclusions company biography •Additional 25 word Inclusions company biography • Company Logo • Rotating banner Quarter-page ad on website advertisement Rotating banner • Half-page ad on website advertisement •Additional 50 word Inclusions company biography Rotating banner • Full-page ad on website advertisement Social Media Additional Inclusions Social Media Additional Inclusions Twitter post • Rotating banner ad on website Twitter post • Rotating banner ad on website Social Media Additional Inclusions • Instagram post Twitter post • Rotating banner ad on website Social Media Social Media • Instagram post • Twitter post • Twitter post Social Mediapost • Facebook • Instagram post • Twitter post • Instagram post Rate $325 + GST Rate $625 + GST Rate $995 + GST • Facebook post COMPULSORY PUBLIC LIABILITY INSURANCE - $150 COMPULSORY ADMINISTRATION AND SUNDRY FEE Rate $325 + GST Rate $625 + GST Rate $995 + GST It is a condition of participation that all Exhibitors (and co-exhibitors) MUST have This fee is applicable to all Exhibitors (and co-exhibitors) participating in the show. Public Liability Insurance coverage for at least $10M for the duration of the show. This amount is calculated as 5% of the total stand costs, before GST capped at $500. COMPULSORY PUBLIC LIABILITY INSURANCE - $150 COMPULSORY ADMINISTRATION AND SUNDRY FEE Refer to Clause 27 in the terms and conditions, available on request. It is a condition of participation that all Exhibitors (and co-exhibitors) MUST have This fee is applicable to all Exhibitors (and co-exhibitors) participating in the show. Public Liability Insurance coverage for at least $10M for the duration of the show. This amount is calculated as 5% of the total stand costs, before GST capped at $500. Refer to Clause 27 in the terms and conditions, available on request. CONTACT US EXHIBITOR SALES AND BOOK YOUR Adam Gifford, Sales Manager Ben Morrison, Sales Executive Tanise Elrezz, Sales Executive CONTACT STAND US TODAY 03 9321 6756SALES EXHIBITOR 03 9321 6753 03 9321 6757 agifford@etf.com.au bmorrison@etf.com.au telrezz@etf.com.au AND BOOK YOUR Adam Gifford, Sales Manager 03 9321 6756 Ben Morrison, Sales Executive 03 9321 6753 Tanise Elrezz, Sales Executive 03 9321 6757 STAND TODAY agifford@etf.com.au bmorrison@etf.com.au telrezz@etf.com.au
FRIDAY 5TH APRIL TO SUNDAY 7TH APRIL 2019 BRISBANE SHOWGROUNDS 4x4show.com.au
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