2020 PROSPECTUS 27-29 March 2020 Brisbane Showgrounds - National 4x4 Outdoors Show
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27-29 March 2020
2020 PROSPECTUS Brisbane Showgrounds
4x4show.com.au
SPONSORS SUPPORTER MEDIA PARTNERS PRESENTED BY
THE MONTHLY MAGAZINE WITH A DAILY HIT OF NEWS.
4X4SHOW 4X4SHOW 4X4OUTDOORSEXPO NATIONAL4X4SHOW NATIONAL 4X4OUTDOORS SHOW, FISHING BOATING EXPO
2 02 0 P R O S P E C T U S
BUSINESS GROWTH
S TA R T S H E R E
Australia’s biggest event for With a range of products on sale, industry
4x4, fishing, boating and outdoor experts, entertainment, competitions, features
and activations spread over 20,000 square
enthusiasts the National 4x4 Outdoors
metres; the event is a haven for outdoor
Show, Fishing & Boating Expo is the lifestyle enthusiasts looking prepare for their
most effective way to rapidly grow next adventure.
your business, increase sales
and engage your target market. Over 90% of visitors would buy
and / or recommend products
they have seen at the show.
Are you looking to improve your company’s image,
prestige and credibility?
Ask our sales team about sponsorship opportunities
Sponsorship is one of the best ways
to shape consumer attitudes
2 02 0 P R O S P E C T U S
WHO SHOULD EXHIBIT
• Anyone who in has an interest in promoting
their products or services to the 4x4, camping,
fishing, boating and outdoor communities. 96.8% of visitors said they attend
• Anyone that needs to deliver a brand
the show to look at new products
experience for their clients
• Anyone with a product or solution that only
face to face interaction can do justice
• Those looking to enhance their
competitive edge
The show features a vast range of products and services, including:
4X4 Fishing & Boating Outdoors
• 4x4 vehicles & SUVs • new trailer boats • personal water craft
• 4x4 aftermarket accessories • tinnies • dirt bikes
• protection equipment • pontoon boats • mountain bikes
• safety, recovery & emergency gear • kayaks • hunting
• fully-equipped camper trailers • tackle & lures • diving
• tents, swags, and camping gear • rods & fishing accessories • abseiling
• cooking & BBQ • chains & anchors • rock climbing
• 4WD tourism destinations • wetsuits/clothing • caravans
• 4x4 Lifestyle products • fishing charters • outdoor adventure
• 4x4 Trucks • tourism • holiday destinations
• hiking
Events account for 9% of
marketing budgets, but return
2 02 0 P R O S P E C T U S 23% of business
Exhibitions leave a lasting
impression: research has shown
that two weeks post event,
69% of visitors have already
recommended or intend to
BENEFITS OF EXHIBITING recommend brands they had seen.
SELL ON THE DAY MAINTAIN MARKET SHARE
The National 4x4 Show is a cash and carry oriented Ensure your current or potential customers are aware
event, visitors come ready to buy. This means a quick of your brands, products and full suite of services. Stay
return on your investment with a major cash injection in abreast of the industry’s ever changing needs and
a short space of time. vertical markets that are developing that could be cross
selling opportunities.
GENERATE LEADS & BUILD A QUALIFIED
DATABASE MAKE YOUR BRAND KNOWN
While not all visitors will be an immediate sale, there is If you have a new or emerging product, you can get it in
a great chance they will be looking for solutions in the front of key retail brands across the exhibition all at once.
future (after all that’s why they paid to be at the show). The expo environment facilitates networking with other
Maximise your ROI by building a database of new and exhibitors and industry personalities to build mutually
potential clients, providing leads that can be followed beneficial partnerships. A well presented stand at the
up in the weeks and months following the exhibition. National 4x4 Outdoors Show, Fishing & Boating Expo
Establish a relationship now and gain a customer for life. will always strengthen the market position of your brand.
It also reassures your clientele that you’re strong in the
PRODUCT DEMONSTRATIONS industry. It builds confidence, trust and legitimacy in
The opportunity to do live demonstrations which will your business
captivate the attention of visitors and help you showcase
the features, benefits and solutions offered by your MEET & ENTERTAIN LOYAL CUSTOMERS
products, services or capabilities. In the disconnected Make appointments with key customers and give them
digital age getting face to face with clients and delivering a firsthand opportunity to discuss new product lines,
a customer brand experience is vital for ongoing growth services or challenges they face and the solutions you
and customer retention. No other marketing method can can offer. This kind of relationship cultivation supports
deliver the personalised touch, reduced sales cycle and development of brand advocacy.
multi-dimensional impact of an expo.
OBTAIN MARKET ‘CUT THROUGH’ An exhibition is a highly effective
Conduct market research and receive market feedback form of marketing. It is...
instantly to gain industry or public opinion about your
offering and establish if your products or services meet 2x more powerful than television ads
the current consumer demand. Potential buyers will
stop by your booth and you’re able to engage them 3x more effective than print media
in conversation, learn their problems, offer possible 4x more effective than radio
solutions and guide them to the next step in your
sales process.
2 02 0 P R O S P E C T U S
BENEFITS OF THE NATIONAL
4X4 OUTDOORS SHOW,
FISHING & BOATING EXPO
MARKETING & PR SPECIAL GUESTS
Our industry leading marketing and PR The National 4x4 Outdoors Show, Fishing
campaigns are valued at over a million dollars, & Boating Expo offers visitors the exclusive
including mainstream media, radio and television. opportunity to meet a huge range of 4WD,
This ensures the market is aware of our event in Fishing and Camping personalities. The show has
turn visitors will come in mass. seen a huge line up of key industry personalities
including John ‘Roothy’ Rooth (Low Range), Jase
SALES Andrews and Simon Anderson (All 4 Adventure),
As a consumer show the National 4x4 Outdoors Graham & Shauno (4WD Action), Rick O’Brien
Show, Fishing & Boating Expo attracts engaged & Spida Everitt, (Great Australian Doorstep)
and qualified buyers with the power to make Ernie Dingo, Andrew Symonds, Bindi Irwin, Paul
decisions. They come looking for the best Worsteling, Paul Burt and more. Each year we
deals, latest innovations and broadest range of work to bring the best
products available. These buyers and enthusiasts
are often those that can’t be reached by ONE STOP SHOP
traditional marketing or business development in Convenience is one of the many reasons why
the field. consumers prefer to purchase goods and services
from a one-stop-shop 4x4 show. Instead of
EXPERIENCE having to go to multiple businesses, they can
The National 4x4 Outdoors Show, Fishing & just go to one location for all of their outdoor
Boating Expo has been running for nearly 30 lifestyle needs. No other show in Queensland
years and is delivered by an experienced team of can offer the diverse range of products that the
event professionals. This ensures a trouble free National 4x4 Outdoors Show + Fishing & Boating
show for you and the highest levels of show craft Expo can.
available. We specialize in bringing buyers and
sellers together.
2 02 0 P R O S P E C T U S 2 0 2 0 P R O S P E C T U S EXHIBITOR TESTIMONIALS Everyone at the Brisbane 4x4 show really pulled out all the stops this year with new and approved products for the boating and camping industry. It was great to show off our new range and to also see what other exhibitors had to offer! The Brisbane 4x4 is like no other in Australia, there was never a quite moment with attendees rolling in the doors keen to see what the latest and best equipment is for 2019. Cannot wait to be back again next year! Jamie, Power Vision Sound We had a great show and superb exhibition platform, thanks for the good work Stefano, Bonetti Campers The Brisbane National 4x4 Outdoors, Fishing & Boating Expo 2019 exceeded all of our expectations as an exhibitor. We surpassed our sales by nearly double from the previous year. This expo is where it is at, including a great location and the 3 day duration of the show is perfect. We will definitely be back next year Polaris GPS & Rear Vision Brisbane 4x4 and Outdoors Show was a great success from our standpoint as exhibitors and as 4x4 enthusiasts. A special mention must go out to the ETF team who were consistently helpful before, during and after the event. It’s great to be a part of a Show that continues to grow and excite year on year! The team at Narva and Projecta look forward to gearing up for a fantastic Melbourne 4x4 Show in August Leigh, Narva Projecta
2 02 0 P R O S P E C T U S
HIGHLIGHTS EXPO
91.5% of visitors were satisfied with the show
compared to other expos they have attended
ACTION ARENA OUTBACK STAGE
A staple of the National 4x4 Outdoors Show, The Outback Stage features a huge line up
Fishing & Boating Expo in both Brisbane and special guests in an entertaining and informative
Melbourne is the Action Arena. In 2020 we are program of presentations and interviews.
returning to the main arena at the Brisbane Previous guests have included John ‘Roothy’
Showgrounds to really up the ante with adrenalin Rooth, Jase Andrews & Simon Anderson,
pumping entertainment for the whole family. Graham & Shauno, & Rick O’Brien.
4WD PROVING GROUND CATCH & COOK STAGE
The 4WD Proving Ground will return in 2020 Hosted by Spida and Sheree Everitt, of the Great
with a packed schedule of demonstrations to Australian Doorstep 2020 will see the return of
ensure your next adventure is a success. Learn the popular Catch & Cook Stage. Both fun and
the keys to towing techniques, safe winching educational our hosts will keep beginners and
procedures, and recovery tips that will give you experienced anglers alike entertained all day with
the confidence to try your hand at 4WDing. tips, tricks and sensational stories.
Fresh new features announced in
the lead up to the 2020 show.
2 0 2 0 P R O S P E C T U S VISITOR TESTIMONIALS It was well planned and constructed and the tips and professional advice I got was wonderful Chloe Andersen Love this event. My boyfriend and I go every year! We leave with some ripper deals. Always super satisfied and the service is awesome! See ya next year Karlee The show was great and loved how it was all in the same areas like fishing area, 4x4 area etc easy to compare brands, items and prices Chantelle Goode CQ This is a fantastic show with many opportunities to meet the professionals and ask for advice when it comes to your 4x4. Rikki Was the best 4x4 and boating show I’ve ever attended. 20/10 will be attending annually Monique Kinivan When I realised I could attend this show for the first time I was so excited. I wanted to meet my favourite 4x4 tv personalities in Jase & Simon. I went straight to the event website & it was so easy to follow directions, picture the parking areas & pre purchase tickets. Made our Sunday visit a breeze & I’ll definitely be back in the future. Thanks Greg Webb
2 02 0 P R O S P E C T U S
WHAT
PRODUCTS
WERE YOU
MOST
INTERESTED
IN SEEING AT
THE SHOW?
QUICK VISITOR
FACTS DEMOGRAPHICS 31.54%
Boats
90.5% 46.5%
of visitor respondents agree that
“The National 4x4 Outdoors Show,
new attendees 24.17%
New Cars
Fishing & Boating Expo is the best outdoor
74.3%
recreational show for 4x4, camping and
fishing enthusiasts in Brisbane” of visitors were male 86.45%
4x4 aftermarket product
96.8% 35 – 44
of visitors attend to see new products predominate age bracket 51.93%
Tents, swags, canvas
92.7% 84.5%
of visitors were satisfied with the range
of new products
are either married or in a relationship 65.94%
Camper Trailers & Caravans
74.3% $100,001 – $125,000
attended to buy goods on sale average household income 30.54%
Clothing & apparel
Higher average at show spend
80.7% 38.58%
of visitors were satisifed with the selection $1,265 Destinations
of goods on sale
$994 in 2018
(for driving holidays and tourism etc.)
83% Higher average hobby spend
of visitors were satisfied with their overall
$6,160
32.87%
show experience Fishing gear
compared to $4,359 in 2018
90.1% 82.27%
of visitors were likely to recommend or buy 30,467 Camping accessories
a product they saw at the show
visitors, an increase of almost 3% on 2018
86.4% 14.81%
of visitors want to see more 4x4 aftermarket Motorbikes & ATVs
accessories at the show, 82.2% would like to
see more camping accessories and 31% would
like to see more fishing tackle and boats
2 02 0 P R O S P E C T U S
SHOW PROMOTION
TV Channel 10 – (ET Fishing, IFish, What’s Up Down Under)
10 Bold – (Escape Fishing with ET, IFish, The Offroad Adventure Show, All 4 Adventures, Bonus)
7Mate (Brisbane) and 7QLD (Sunshine Coast & Toowoomba) – (River Monsters, Adventure Angler, Big Angry
Fish, Mark Bergs Fishing Addiction, Fish of the Day, Going Bush, Hook Line and Sinker, Peak Night, Bonus)
Win (Gold Coast, Sunshine Coast, Toowoomba) – (Escape with ET, IFish, What’s Up Down Under, Fishing
Australia, Offroad Adventure Show, Pat Callinan, Bonus) / Prime (Gold Coast)
Fishing Advertisements and editorials across: Fishing Monthly, Fishing Word and Bush n Beach
Camping / 4WD Advertisements and editorials across: 4WD Action, Pat Callinan’s 4X4 Adventures, Unsealed 4X4 Magazine,
RV Daily Magazine and 4x4 Australia
eDM 7 x show newsletter
Website new optimised show website
Social Media 4WD Action: 8 social media posts (Instagram & Facebook), 2 content videos, promo code (x3155) /
All 4 Adventure: promo code (x2750)
PR The minimum volume of media coverage of the National 4x4 Outdoors Show, Fishing & Boating Expo was 114
articles/reports/ broadcast mentions.
Using the advertising space rate (ASR) formula that considers editorial to be three and a half times more
credible with the reader/viewer than advertising, the dollar value of the media coverage received equals a
minimum of $2,298,268.
Coverage highlights included:
1. Television: Extended coverage on Channel 7 – including Brisbane (Central), Sunshine Coast, Bundaberg,
Rockhampton, Cairns, Toowoombta, Townsville, Mt Isa, Mackay, Gold Coast / 4pm: State wide news (1 cross)
/ 5.30pm: Gold Coast Local news (2 crosses) / 6pm: State wide news (2 crosses) / Creek To Coast / Fishing
Report (Channel 7) - Sunshine Coast and Hervey Bay
2. Radio: Gold FM / 4BC / Triple M / Flow Network
3. Print: Courier Mail / Sunday Mail / Times Newspaper Group
4. Online: Courier Mail (General News and What’s On) / GC News2020 RATE SHEET
4x4 & Outdoor
Shell Scheme Space Only (indoor) EKKA Plaza Outdoor
(Action arena/Gregory terrace)
Indoor Shell Scheme Stands include Space Only Stands include the raw EKKA Plaza Stands include... Outdoor Stands include...
the following: Exhibition floor space, floor space. Some space only stands
Black Corinthian walls, carpet, 2 x have compulsory additional cost for
spotlights per 9sqm, single phase adjoining walls ($42.00 per linear
power outlet and stand fascia with meter) and carpet ($12.00 per square
company name. meter).
Stand Size: Price/m2: Stand Size: Price/m2: Stand Size: Price/m2: Stand Size: Price/m2:
0-19 m 2
$222.00 21-52 m 2
$122.00 0-52 m 2
$104.00 19-50 m 2
$77.00
20-39 m2 $210.00 53-150 m2 $110.00 53-150 m2 $99.00 50-110 m2 $60.00
40+ m2 $192.00 151-200 m2 $102.00 151-200 m2 $90.00 111-200 m2 $54.00
201-399 m 2
$90.00 201+ m 2
$78.00 200-399 m 2
$48.00
400+ m2 $81.00 400+ m2 $44.00
Fishing & Boating + Hunting
Shell Scheme Space Only (indoor) EKKA Plaza Outdoor (Action arena/Gregory
terrace/Sector3)
Stand Size: Price/m2: Stand Size: Price/m2: Stand Size: Price/m2: Stand Size: Price/m2:
0-19 m 2
$178.00 0-52 m 2
$96.00 0-52 m 2
$86.00 19-50 m 2
$51.00
20-39 m2 $170.00 53-150 m2 $88.00 53-150 m2 $74.00 50-110 m2 $42.00
40+ m2 $155.00 151-200 m2 $78.00 151-200 m2 $69.00 111-200 m2 $36.00
201-399 m 2
$74.00 201+ m 2
$65.00 200-399 m 2
$34.00
400+ m2 $70.00 400+ m2 $32.00
Stand Size: Price/m2:
John Reid 2020* (BIA Members only) 21+ m2 $52.00 10 Amp power: $130.00
Alexandra Park (boats only) 40-800 m2 $36.00 15 Amp power:(indoors) $150.00
John Reid 2020 (non BIA fishing & boating) 21+ m 2
$67.00 15 Amp power ( outdoors) $180.00
*Flat Rate includes carpet
MARKETING
Bronze Package (Compulsory) Silver Package (Upgrade Option 1) Gold Package (Upgrade Option 2)
In online Exhibitor Directory (website) In online Exhibitor Directory (website) In online Exhibitor Directory (website)
> Contact Details > Contact Details > Contact Details
> Company Logo > Company Logo > Company Logo
> Link to Social Media platforms > L ink to Social Media platforms > Link to Social Media platforms
(Facebook & Twitter) (Facebook & Twitter) (Facebook & Twitter)
> 100 word company biography > 2 00 word company biography > 500 word company biography
> 5 document uploads > 1 0 document uploads > 15 document uploads
> 5 product listings online and > 1 0 product listings online and > 15 product listings online and
in Bargain Hunter’s Guide in Bargain Hunter’s Guide in Bargain Hunter’s Guide
(photo & description) (photo & description) (photo & description)
In print Exhibitor Directory (Show Guide) In print Exhibitor Directory (Show Guide) > Banner ad in profile
> Contact Details > C ontact Details In print Exhibitor Directory (Show Guide)
> Company Logo > C ompany Logo > Contact Details
> 10 word company biography > 2 5 word company biography > Company Logo
> Quarter-page advertisement > H alf-page advertisement > 50 word company biography
Additional Inclusions Additional Inclusions > Full-page advertisement
> Rotating banner advert on website > R otating banner advert on website Additional Inclusions
Social Media > Rotating banner advert on website
> Twitter post Social Media
> Instagram post > Twitter post
> Instagram post
> Facebook post
Rate $325 + GST Rate $625 + GST Rate $995 + GST
COMPULSORY PUBLIC LIABILITY INSURANCE - $175: It is a condition of participation that all Exhibitors (and co-exhibitors) MUST have Public Liability Insurance coverage for at least $20M
for the duration of the show. Refer to Clause 27 in the terms and conditions, available on request.
COMPULSORY ADMINISTRATION AND SUNDRY FEE: This fee is applicable to all Exhibitors (and co-exhibitors) participating in the show. This amount is calculated as 5% of the total stand costs,
before GST capped at $500.
CONTACT US AND EXHIBITOR SALES
BOOK YOUR STAND Adam Gifford, Sales Manager Ben Morrison, Sales Executive Alana Smith, Sales Executive
TODAY
03 9321 6756 03 9321 6753 03 9321 6750
agifford@etf.com.au bmorrison@etf.com.au asmith@etf.com.auFRIDAY 27TH TO SUNDAY 29TH MARCH 2020
BRISBANE SHOWGROUNDS 4x4show.com.au
Products and services advertised in this sales prospectus are provided by, and sold by, Exhibitors participating in the National 4x4 Outdoors Show, Fishing & Boating Brisbane 2019. ETF does not
review or control, and is not responsible in anyway for, listings provided by Exhibitor’s or purchases made from or orders placed with Exhibitors. Products and Services advertised by Exhibitors in
this sales prospectus may vary from time to time. Before making a purchase from an Exhibitor, you should carefully review that Exhibitor’s terms and conditions applying to a potential transaction
on their shop front and product details page. Subject to law, and other than in relation to any liability which under law cannot be excluded, ETF is not liable for any costs, damages or other loss in
connection with the advertising or purchase of Products or services from an Exhibitor.You can also read
