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MEDIA KIT
20
19 @autonewseurope
AUTONEWSEUROPE.COM
WELCOME AND EVENTS
a note from
E D I TO R I A L
Automotive News Europe has been the leading pan-European automotive publication since 1996, witnessing the European Union’s
expansion to 28 countries from 15 in our first 22 years of activity.
2019 is likely to be a historic year if, as expected, the United Kingdom exits the EU, ending a relationship that has been troubled since
1973, which is when the country joined what was then called the European Economic Community.
Brexit will hit the automotive industry because the UK is Europe’s second-largest market after Germany for both production and sales.
More importantly, however, is the impact Brexit is poised to have on trade between the UK and the rest of Europe.
The UK is not only the home of storied British brands such as Mini, Rolls-Royce, Aston Martin, Jaguar and Land Rover, but also a
crucial production hub for Honda, Nissan and Toyota.
In addition to these domestic challenges, the European industry is also facing an unexpected resurgence of tariffs. This will force
companies to rethink their global production networks that are currently designed to capitalize on globalization.
With its well-researched stories, commentaries, analyses and data, Automotive News Europe is the preferred information source for
decision-makers and opinion leaders operating in this radically changing Europe.
LUCA CIFERRI
Associate Publisher & Editor
lciferri@autonews.com
EVENTS
AUTOMOTIVE NEWS EUROPE RISING STARS
MAY 21 • GOTHENBURG, SWEDEN
On the evening before the Europe Congress, we celebrate Automotive News Europe’s Rising Stars. This is an award program
that has been a huge success since its launch in 2011. A Rising Star is an automotive executive with a pan-European profile
who has driven change, fostered innovation and made courageous decisions. They are multi-lingual, experienced yet under
age 45, and they are on course to grow in influence within the industry.
Nominations are accepted online, and then a jury comprised of previous award winners and Automotive News Europe’s
editorial team selects the Rising Stars.
anerisingstars.com
THE AUTOMOTIVE NEWS EUROPE CONGRESS
MAY 21-22 • GOTHENBURG, SWEDEN
The Automotive News Europe Congress was established in 1997 and provides a comprehensive perspective on the industry’s
big issues through a series of keynote addresses, top-level presentations and panel discussions. The event provides answers
to critical questions from the best in the business and networking opportunities.
The Congress is attended by high-level executives and key decision-makers in the European industry from automakers,
suppliers and service providers for open discussions and networking in a pan-European environment. In 2018, we welcomed
nearly 300 delegates from more than 100 companies.
ane-congress.com
AUTONEWSEUROPE.COM
THE AUDIENCE
REACH CEOS AND TOP INDUSTRY VIPS
Published 12x per year, Automotive News Europe is available to readers at autonewseurope.com, and
via the iPhone and iPad apps. Readers can also download the magazine in PDF form. Printed copies
of the monthly publication are also mailed to more than 1,200 select executives at top European
automakers and suppliers as well as 300 executives in the United States.
The monthly magazine features original, trend-setting stories and interviews, plus sales numbers
for Europe, Russia and Turkey on a monthly basis, as well as European production estimates and
shareholder return for European automakers, suppliers and retailers on a quarterly basis. It is
emailed to 31,000 subscribers on the first Monday of each month, and is accessible free of charge
to all registered users of autonewseurope.com.
In the monthly magazine, advertisers can further engage with readers via the use of links to the
advertiser’s website. Past copies are archived at autonewseurope.com, so advertising messages
continue to gain valuable impressions long after the original publication date.
WEBSITE VISITORS
BY COUNTRY
17%
UNITED STATES
25 %
6% visit autonewseurope.com at least
ITALY every other day
15%
66 %
UNITED KINGDOM
visit autonewseurope.com more than
two times per month
43% 12% Average page views per month: 759,439
OTHER GERMANY
7%
FRANCE
WEBSITE VISITORS DAILY NEWSLETTER SUBSCRIBERS
BY SECTOR BY SECTOR
22% 25%
MANUFACTURERS
MANUFACTURERS
23% 27%
SUPPLIERS SUPPLIERS
31%
PROFESSIONAL
SERVICES
43% 5%
PROFESSIONAL
OTHER
2% 15%
SERVICES
7% OTHER RETAIL
RETAIL
AUTONEWSEUROPE.COM2019 EDITORIAL CALENDAR
I N E V E RY I S S U E
Monthly and year-to-date sales data for Europe, Russia and Turkey European production estimates per brand and model; shareholder return
Europe’s top 50 selling models for European automakers, suppliers and retailers on a quarterly basis.
Latest launches: an inside look at key new models Car cutaways: see who has parts in crucial new models
JANUARY 7 FEBRUARY 4 MARCH 4
AD CLOSE: DEC 10 AD CLOSE: JAN 18 AD CLOSE: FEB 13
MATERIALS DUE: DEC 12 MATERIALS DUE: JAN 21 MATERIALS DUE: FEB 15
Sales predictions for the coming year Detroit auto show highlights Geneva auto show preview
Is diesel in for another tough year? Consumer Electronics Show coverage Europe’s electrification leaders
Top suppliers outline their plans for 2019 AN World Congress coverage 2018 European sales by segment
Automotive News World Congress European 2018 Sales: Winners and Geneva auto show events
Losers
APRIL 1 MAY 6 JUNE 3
AD CLOSE: MAR 15 AD CLOSE: APR 19 AD CLOSE: MAY 17
MATERIALS DUE: MAR 18 MATERIALS DUE: APR 22 MATERIALS DUE: MAY 20
Geneva auto show highlights Rising Stars: Europe’s youngest and How Volkswagen Group bounced back
brightest leaders
Hot trends in design Automotive News Europe Congress
L.E.A.D.E.R. Award winners coverage
Hybrid winners in Europe
How automaker, supplier and retailer Rising Stars ceremony coverage
European 2018 Light Commercial
shares fared in Q1
Vehicle Sales: Winners and Losers Talk from the Top with leading
Automotive News Europe Congress supplier executives: Part 1
JULY 1 AUGUST 5 SEPTEMBER 2
AD CLOSE: JUNE 14 AD CLOSE: JULY 19 AD CLOSE: AUG 16
MATERIALS DUE: JUNE 17 MATERIALS DUE: JULY 22 MATERIALS DUE: AUG 19
Europeans’ bid for success in China Chinese auto companies target Europe Frankfurt auto show preview
Which models and brands are benefiting PSA-Opel two years later EUROSTARS: The industry’s most
from new standards successful top executives
European 2019 first half sales: Winners
Talk from the Top with leading and losers 2019 first-half European sales by
supplier executives: Part 2 segment
Top 50 European suppliers
Car Cutaways Frankfurt Auto Show
Talk from the Top with leading
supplier executives: Part 3
OCTOBER 7 NOVEMBER 4 DECEMBER 2
AD CLOSE: SEPT 20 AD CLOSE: OCT 18 AD CLOSE: NOV 15
MATERIALS DUE: SEPT 23 MATERIALS DUE: OCT 21 MATERIALS DUE: NOV 18
Frankfurt show highlights Los Angeles auto show preview Top trends for the next decade
Europe’s battery battle escalates Crossover craze reshapes Europe’s car parc Los Angeles auto show highlights
How automakers are overcoming How automaker, supplier and retailer How the auto industry will deal with
autonomous driving challenges shares fared in Q3 political turmoil
Guide to Europe’s 50 biggest dealer LCV sector poised to benefit from Talk from the Top
groups megatrends
BONUS DISTRIBUTION SUPPLEMENT
AUTONEWSEUROPE.COMPRINT ADVERTISING
PRINT ADVERTISING
MAGAZINE ADVERTISING 1X 3X 6X 12X
Full Page €4,350 €4,100 €3,900 €3,650
Two-Page Spread 8,650 8,250 7,800 7,350
Half Page 2,900 2,650 2,550 2,400
Third Page 1,950 1,800 1,700 1,600
Quarter Page 1,450 1,350 1,300 1,200
Bellyband 6,250 6,000 5,650 5,200
SUPPLEMENT ADVERTISING
Page 4,350 4,100 3,900 3,650
Cover 2, 3 or other special placement: 10% surcharge.
Back cover: 20% surcharge. All rates are gross.
SPECIAL SUPPLEMENTS
Ask about advertising opportunities in these popular supplements, mailed and emailed to our full audience.
JULY 2019: CAR CUTAWAYS DECEMBER 2019: TALK FROM THE TOP
We take a closer look at Europe’s most important new models to reveal Exclusive interviews with Europe’s most influential top auto executives.
the key contributions of suppliers, whose expertise matches, or even Seize this opportunity to reach the decision-makers in a fast-changing
exceeds, carmakers’ own know-how in many developing technologies. industry with your ad in this supplement.
BONUS DISTRIBUTION: BONUS DISTRIBUTION:
Frankfurt Motor Show Automotive News World Congress in Detroit
DIGITAL EDITION SPONSORSHIP
Many readers view the monthly magazine as a digital edition,
providing an exclusive sponsorship opportunity which includes:
SKYSCRAPER (209 x 1044)
• Full page ad adjacent to the front cover
• Logo and skyscraper on digital edition FULL PAGE AD
FULL PAGE AD
• Logo on the autonewseurope.com home page MAY CONTAIN
(783 x 1044)
AUDIO/VIDEO
for the entire month
• Banner ad on iPad edition
1X 3X 6X 12X
3,500 3,150 2,850 2,600
AUTONEWSEUROPE.COMONLINE ADVERTISING
HOMEPAGE & RUN OF SITE
TOP LEADERBOARD
HOME PAGE: SOLD WEEKLY
POSITION IMPRESSIONS RATE
Top Leaderboard 50,000 €1,875
Super Leaderboard 50,000 2,000
Top Leaderboard Pushdown 50,000 2,350
Mural 50,000 2,600
Half Page 50,000 1,875 INTERSTITIAL
Medium Rectangle 50,000 1,200
RUN OF SITE: SOLD MONTHLY
POSITION IMPRESSIONS RATE
Top Leaderboard 100,000 €5,550
Super Leaderboard 100,000 5,760
Medium Rectangle 100,000 5,550
MURAL
Interstitial 70,000 7,840
Billboard 90,000 6,250
Half Page 75,000 2,250
EMAIL NEWSLETTERS
Readers need to know what their competitors are doing and what new products are
coming, and our Daily Newsletter and Breaking News Alerts do just that. They are created
in responsive design to provide an optimal viewing experience on all platforms. The Daily
Newsletter is sent to more than 26,000 subscribers. Breaking News Alerts are sent to more
than 22,000 subscribers.
HALF
DAILY NEWSLETTER: SOLD WEEKLY PAGE
POSITION IMPRESSIONS RATE
Top Leaderboard 40,000 €2,460
Medium Rectangle 40,000 2,260
BREAKING NEWS ALERT: SOLD MONTHLY
MEDIUM
RECTANGLE
POSITION IMPRESSIONS RATE
Top Leaderboard 60,000 €4,100
Medium Rectangle 60,000 3,900
All rates are gross.
new!
CONTENT INTELLIGENCE ENGINE
By combining cutting-edge 1:1 targeting technology with a high-impact, mid-article ad unit, we’ve created a great opportunity
for you to engage with our readers, drive them into your marketing funnel, and convert them into leads and paying customers.
How it works: Our Engine will analyze the key themes in your content piece and tease your content to autonews.com readers
who’s reading habits most closely match the themes you’re writing about.
After your campaign runs, you’ll be provided with an analysis of what types of content resonated most with our audience, and
predictive insights on what topics to write about in the future.
SOLD MONTHLY ON FLAT-RATE BASIS: NET RATE: €5,000
AUTONEWSEUROPE.COMONLINE ADVERTISING AND EVENTS
AUTO SHOW MICROSITES
TOP LEADERBOARD
Stand out at major industry events by becoming an exclusive event sponsor on
autonewseurope.com. Your leaderboard and rectangle ads will appear alongside the
latest news from the event and will be archived with the event for 6 to 12 months.
IMPRESSIONS RATE
Geneva Auto Show (March) 100,000 €8,100 MEDIUM
RECTANGLE
Frankfurt Motor Show (September) 100,000 8,100
All rates are gross.
WEBSITE SPECS
3RD PARTY
POSITION DIMENSIONS AD SIZE FORMAT
SERVING
OTHER REQUIREMENTS
Leaderboard (Top/mid/lower) 728 x 90
Top Leaderboard Pushdown 970 x 90 & 970 x 418
Super Leaderboard 970 x 90 JPG • Animation limited to 15 seconds
GIF or 3 times looping maximum
Mural 1200 x 250 & 728 x 90
animated GIF • Please ask prior to contract if
Rich Media ads are offered for
Half Page 300 x 600 40 kb PG Yes specific ad unit
HTML5
Medium Rectangle 300 x 250 • Supply linking URL for all assets
(must be 3rd
• Only user-initiated sound
Billboard 970 x 250 party served)
allowed
Interstitial 970 x 550 or 640 x 480
Responsive Medium Rectangle
300 x 250
(needed in addition to each unit)
Logos 120 x 60 25 kb jpeg/png No
EMAIL SPECS
3RD PARTY
POSITION DIMENSIONS AD SIZE FORMAT
SERVING
OTHER REQUIREMENTS
Top Leaderboard (Top/mid/lower) 728 x 90
• Supply linking URL
Medium Rectangle 300 x 250 JPG, GIF for all ad units
40 kb No
Responsive Unit needed for Breaking News Alert 300 x 50 (no animation) • No Rich Media units
in email
Responsive Unit needed for most ad units 300 x 250
DETAILS
EARNED EURO VOLUME DISCOUNT Please send all digital assets to:
All advertising rates shown are in euro and are gross rates. 15% agency discount is granted
to registered agencies. Discounts apply to gross online spend on autonewseurope.com
AdOps-AutoNews@crain.com
website, email newsletters, print and digital monthly magazine.
Unless otherwise noted, all assets are due
5 business days prior to campaign launch.
€ 6,000+ 3% € 15,000+ 10% € 30,000+ 15% € 60,000+ 20%
€ 10,000+ 5% € 20,000+ 12.5% € 40,000+ 17.5%
AUTONEWSEUROPE.COMADVERTISING SPECS & CONTACTS
EUROPE FULL PAGE
CO N TAC TS
A DV E R T I S I N G S P E C S
Thomas Heringer Trim: 210 x 297 mm (8.3 x 11.7 in)
Sales & Marketing Director Non Bleed: 176 x 259 mm (6.9 x 10.2 in)
+49 8153 9074 04
theringer@craincom.de
HALF PAGE HORIZONTAL
Annette Meiners-Langs
+49 8153 9074 33 Trim: 210 x 147 mm (8.3 x 5.8 in)
ameinerslangs@craincom.de
Non Bleed: 176 x 129 mm (6.9 x 5.1 in)
Alexandra Pethke
+49 8245 9674 97
apethke@craincom.de
TWO-PAGE SPREAD
Trim: 420 x 297 mm (16.6 x 11.7 in)
Maria Valérien-Mertl
+49 8153 9074 30
Non Bleed: 377 x 259 mm (14.9 x 10.2 in)
mvalerienmertl@craincom.de
Christoph Weiss
HALF PAGE VERTICAL
+49 8153 9074 63 Trim: 103 x 297 mm (4.1 x 11.7 in)
cweiss@craincom.de
Non Bleed: 86 x 258 mm (3.4 x 10.2 in)
Georgia Chapman
Director of European
Marketing and Events THIRD PAGE HORIZONTAL
+49 89 5795 9137 Trim: 210 x 103 mm (8.3 x 4.1 in)
gchapman@autonews.com
Non Bleed: 176 x 85 mm (7.0 x 3.4 in)
DETROIT
THIRD PAGE VERTICAL
Karen Rentschler
Managing Director, Trim: 73 x 297 mm (2.9 x 11.7 in)
Sales, Marketing and Events Non Bleed: 56 x 258 mm (2.2 x 10.2 in)
+1 313-446-6058
krentschler@autonews.com
QUARTER PAGE HORIZONTAL
Rob Couto
+1 313-446-0470 Trim: 210 x 83 mm (8.3 x 3.3 in)
rcouto@autonews.com Non Bleed: 176 x 65 mm (7.0 x 2.6 in)
Mary Meyers
+1 313-446-5855
BELLYBAND:
mmeyers@autonews.com
Front: 100mm x 210mm
Matt Parsons
Back: 100mm x 190mm
+1 313-446-5866
mparsons@autonews.com
Contact us for full specifications.
Jerry Salame *For bleed ads: Please add 3mm (0.125”) bleed to trim size.
+1 313-446-0481
jsalame@autonews.com
LOS ANGELES AD SUBMISSION
Taren Zorn All print ads should be provided as PDFx1a files and sent to:
+1 310-426-2416 ANEads@autonews.com
tzorn@autonews.com
CANCELLATION POLICY
NEW YORK
Notice of cancellation beyond the close date may result in forfeiture of discounts earned.
Scott Ghedine
+1 212-210-0126
sghedine@autonews.com
Henry Woodhouse
+1 212-210-0125
hwoodhouse@autonews.com
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