2018 THE MAGAZINE FOR THE FURNITURE BUSINESS - Möbel Kultur

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2018 THE MAGAZINE FOR THE FURNITURE BUSINESS - Möbel Kultur
69

2018
                                                Ye a rs
                                                1949 – 20
                                                         18

                   MEDIA-INFORMATIONEN

        THE MAGAZINE
        FOR THE
        FURNITURE
        BUSINESS
                           h
       FERDINAND HOLZMANN. YOUR FURNITURE PUBLISHER
2018 THE MAGAZINE FOR THE FURNITURE BUSINESS - Möbel Kultur
69
                                                                                                                                                                 Ye a rs
                                                                                                                                                                 1949 – 20
                                                                                                                                                                          18

möbel kultur
“möbel kultur” is the trade journal for the interior furnishings business. That only really
came about after the big relaunch in autumn 2014. Since then the new format has stood the
test– with greater space given over to images and even more lightweight content connected
to figures and statistics. As a trade magazine “möbel kultur” proves, month after month, that
expert journalism can entertain without, in the process, having to compromise on content
                                                                                                                         The brands magazine
                                                                                                                         n The high readership and the fun leafing
                                                                                                                            through the magazine make for an
Guidelines for greater readership                                                                                          effective and attractive setting for
With the combination of striking images and content “möbel kultur” is positioned as a high-                                adverts and advertorials.
quality print medium in the world of digital information. The high print quality makes leafing                           n “möbel kultur” sees itself as a business
through the magazine an enjoyable experience, draws the reader in and underlines the function                               magazine, that offers the reader real
of the magazine as an opinion leader:                                                                                       added value – with specials on the
                                                                                                                           economy, exclusive analysis, interviews
                                                                                                                           and market data.
                                                Info graphics Figures to grab hold of:                                   n Brand leaders like Hermes, AEG, Siemens,
                                                Key indicators, statistics and industry figures are
                                                fabulously transformed into a visual language that                          Samsung, Grohe, Bosch, WMF, Ebay, DHL
                                                depicts economic connections and makes them                                 and many more keep in touch with their
                                                quickly comprehensible.                                                     trade partners via “möbel kultur.”
                                                                                                                         n Supplemented with a modern way of making
                                                                                                                            magazines ”möbel kultur” stands for
                                                                                                                           serious, objective and multi-facetted
                                                                                                                           journalism with maximum information
                                                                                                                           depth and topic breadth.
                                                                                                                         n “möbel kultur” brings your products and
                                                                                                                           services to the fore – with the independent
                                                                                                                           furniture trade and also with members of
 Images A clear visual                                                                                                     the purchasing associations. “möbel kultur”
 language, a high propor-                                                                                                  is the official body both for the federal
    tion of images and an                                                                                                  association of German furniture, kitchen and
even greater depiction of
themes increase readers’                                                    People The makers, deciders and                furnishings specialist trade (BVDM) and
    enjoyment. Expressive                                                   newcomers of the industry feature and          for the furniture and kitchen
   images convey content                                                    are placed in prominent position. In close     purchasing associations in the
  quickly and directly and                                                  cooperation with respected photographers       ZGV. “möbel kultur” is the
         deliver additional                                                 we take portraits and snaps – exclusively      effective mouthpiece and
              information.                                                  for “möbel kultur”.                            media platform of the industry

02
2018 THE MAGAZINE FOR THE FURNITURE BUSINESS - Möbel Kultur
Target groups and distribution
 Distribution type     Distribution                     Copies    Distribution type   Distribution                        Copies

 The affiliates of     Alliance, Atlas, Begros,         3.401     All other medium-   Kitchen chains, specialist          2.105
 the large asso-       Der Küchenring, Der Kreis,                 sizedmarketing      markets, home boutiques,
 ciated groups of      Küchen Partner, KüchenTreff,               units of the fur-   high-quality studios, leading
 the furniture trade   Einrichtungspartnerring VME,               nishings industry   furnishing specialists, Interi-
 who amount to         Europa Möbel-Verbund, EK                                       or designers
 61.5 percent of the   Servicegroup, Garant Möbel/
 market share          Küchen-Areal, GfM-Trend/                   The most impor-     Otto Group (inkl. Otto              148
                       APlus, MHK, MZE, Union, BuK,               tant suppliers      Einzelgesellschaft, Heine,
                       KMG, Ci, Giga International                from online trade   Baur, Schwab), Ebay, Ama-
                                                                  and multi-channel   zon, Home24, Reuter.de,
 Within the asso-      Braun Möbel (10 Standorte),                trade               Design3000, Stylefruits,
 ciated groups         Dodenhof (2), Flamme (9),                                      moebel.de, Kiveda, Plus.de
 you reach the         Hardeck (4), Hofmeister (4),                                   und 140 weitere
 big players in        Küchen Aktuell (15), Möbel
 their sites           Boss (100), Möbel Martin (8),              Production          Furniture, kitchen, office furni-   1.045
                       Mömax (31), Multipolster (50),                                 ture industry, supply industry
                       Ostermann (4), Porta/Haus-
                       mann (25), Rieger (6), Roller              Other target        Interior architects, architects,    2.205
                       (120), Schaffrath/Knuffmann                groups              designers, fairs, conventions,
                       (6), Segmüller (8), XXXLutz                                    Industry congresses, trade
                       (40), Zurbrüggen (5)                                           missions, furniture agencies,
                                                                                      universities, colleges, Möfa
 Independent key       Butlers (~70), Dänisches         104
 players of the        Bettenlager (935), Finke (6),
 furniture trade       Höffner (19) / Kraft (8) /
                       Sconto (25), Ikea Deutschland             CIRCULATION
                       (51), Poco (118) etc.                           Copies per edition for 3rd quarter 2017 (IVW):
                                                                       Print Run                               9,300 Copies
                                                                       Actual distributed run                  8,783 Copies

03                                                                                                              TARGET GROUPS
69
                                                                                                                                                                                                              Ye a rs
                                                                                                                                                                                                               1949 – 20
                                                                                                                                                                                                                        18

möbel kultur specials
 uPHOLSTEry > JANuAry                                 SErvICE PrOvIDErS > mAI + NOvEmBEr                    LIfESTyLE > JANuAry + JuNE                         OuTDOOr > AuguST
 Trends for the world market                          Für Möbelhandel und -industrie                        The magazine for specialist products               Buyers‘ guide to Spoga for the furniture
                                                                                                            in the furniture trade                             retailer specialising in outdoor equipment
 uPHOLSTEry PrEmIum > mArCH
 Upholstery high-end market

                                                                                                                                    Extra distribution in
                                                                                                                                    home boutiques,
                                                                                                                                    specialist houseware                                  Perfectly timed for the
                            The upholstery guide to                               The service offensive                             retailers and at the                                  Spoga und Maison&Objet
                            imm cologne. Targeted                                 for the furniture trade                           biggest fairs: Tendence,                              fairs „Outdoor“ gives
                            distribution in the                                   and industry. With                                Ambiente, TrendSet,                                   you target placement
                            upholstery forum of the                               the tricky issues of                              Nordstil, Cadeaux.                                    of your sales message
 fair and at home textiles at the Frankfurt fair.     shop fitting, IT, advertising, logistics, finance,                                                       to the specialist trade.
 Approx. 2,000 extra copies to send out to            payment systems etc.                                  Approx. 2.000 extra copies to send out to the      Approx. 2.000 extra copies to send out to
 approx. 500 sole specialist upholstery dealers.      Aprrox. 3,500 extra copies each                       specialist houseware retailers                     several hundred garden furniture dealers

 KITCHEN > JANuAry + SEPTEmBEr                        SLEEP > DECEmBEr                                      E-COmmErCE > APrIL + DECEmBEr                      SPECIAL SECTION BATH > SEPTEmBEr
 Furniture, appliances, accessories                   Beds, mattresses, bedrooms                            Multichannel-strategies and services               New bathrooms, fittings etc.
                                                      Preview to imm sleep                                  for the furniture trade
 KITCHEN PrEmIum > mAy                                                                                                                                         Targeted extra distribution at the ISH, SHK,
 Everything for the                                                                                                                                            IFH/Intherm bathroom fairs and at the bathroom
 high-end market                                                                                                                                               furniture show at the M.O.W., not as a special
                                                                                                                                                               run but as a full special section. Distribution
                                                                                                                                                               to the biggest bathroom names in retail

                                                                                                                                     Targeted extra
                          Products and strategies                               Targeted extra                                       distribution: at the      COOL KIDS SPECIAL SECTION > Aug. + OCT.
                          for kitchens, targeted                                distribution at imm                                  biggest industry          Children’s furniture and accessories
                          extra distribution, e.g.                              cologne. Handed out                                  congresses – Internet     Targeted extra distribution at the Cologne Kind+
                          at the Küchenmeile,                                   in Hall 9 and at home                                World, Neocom,            Jugend and at the toy fair in Nürnberg, not as a
 Area 30 and LivingKitchen fairs.                     textiles, Frankfurt.                                  Etailment Summit, imm cologne.                     special run but as a full special section.
 Aprrox. 4,000 extra copies for distributing          Aprrox. 3,000 extra copies to send out to             Approx. 2.000 extra copies to send out             Distribution to the biggest specialist retailer
 to sole kitchen specialist dealers.                  approx. 1,000 bed specialist dealers                  to 200 furniture online dealers                    names

04
Our extra services

     möbel kultur ad-specials                                           möbel kultur exclusive                                                 möbel kultur online

     We can do other things too! Have a look at our ad specials/    “möbel kultur exclusive” is published five times a year and         We ensure that your brand is a hit! www.moebelkultur.de is
     special form of advertising – tailor-made for your mar-        offers vital documentation on the structure of the German           the only magazine in the furniture business which combines
     keting operations. Whether uv-coated glossy effects, folding   furniture sector. “Palaces” (every two years, next scheduled in     successful print and online editions whilst also being certi-
     covers, extendable posters, inserted CDs or DVDs, XXL          2019) – “Purchasing associations”– “Top 30 in the furni-            fied by the German Audit Bureau for the Circulation of Ad-
     formats as an altar fold, a fluffy flocking feel or striking   ture trade” – “statistics” – “online shops” – “Top 30 in            vertising Media (IVW). The figures for July 2017 show
     jackets – we are your flexible media partner for unusual       the kitchen trade” (every two years, next issue due in 2018).       460,280 page impressions and 214,184 unique visits.
     advertising material. P.S. Speak to us too about the topic
     mixed reality!                                                 Each of the documents is distributed as a solid element of each     Our tip – möbel kultur is also represented on the network
                                                                    “möbel kultur” edition and of an attractive extra circulation for   platforms facebook, Twitter and youTube.
                                                                    the industry. Guaranteed total circulation: 10,000 copies each.
                                                                    Each edition is valid for a year and has high consumer exposure
                                                                    time in the industry’s offices.

                     separate media data                                              separate media data                                                separate media data
             www.moebelkultur.de/mediadaten.html                              www.moebelkultur.de/mediadaten.html                                www.moebelkultur.de/mediadaten.html

05                                                                                                                                                                             SPECIALS
List of Topics 2018           JANUARY                             FEbRUARY                                 MARCH                                  APRIL                                 MAY                               JUNE
                      Imm COLOgNE – A special trade         Imm COLOgNE                        Imm SLEEP                               INTErNATIONAL                        SALONE DEL mOBILE                  OuTDOOr
                      fair edition offering a preview of    A detailed follow-up report on     Bedrooms, beds, mattresses,             Reports from the spring trade        A report on the latest trends      A summer of trade fairs gets
                      all product range areas, including    the fair Innovations, people, pro- bed frames + a special section          fairs that have been taking place    to emerge from the furniture       underway. Preview of the
                      Pure (design), Pure Architexts        duct trends and best sellers       on bedding and home fabrics             all over the world, including in     metropolis of Milan                “Gardiente”.
                      (spatial concepts), Pure Editions                                                                                Singapore, Malaysia and China        DININg                             AuSTrIA & SWITZErLAND
                      (design concepts), Pure Platforms     furTHEr TrADE                        SALONE DEL mOBILE
                                                            fAIr rEPOrTS                         A preview of Milan, focusing on       mEBLE POLSKA                         Modern eating areas, benches,      Kitchen-living area trends and
                      (colours, bathrooms, kitchens,                                                                                                                        tables and chairs                  the best products from our two
                      lights etc.), Comfort (upholstery),   Heimtextil, Domotex, Maison &        international furniture trends        Follow-up report on Poland’s
                                                            Objet and the consumer goods                                               major furniture trade show held      gLOBAL BrANDS                      Alpine neighbours
                      Smart (young living and flat-pack                                          PArTNErTAgE/Imm SmArT
                      furniture systems), Sleep, Prime      fairs that took place at the start                                         in Poznań                            Brand worlds, shop-in-shop         PurCHASINg ASSOCIATIONS
                                                            of the year (Earlybird, Nordstil,    Spring best sellers in young                                               concepts, brand stores. Focusing
                      (living room furniture) and Global                                                                                                                                                       A major overview – modules,
                                                            Trendset)                            living/self-service/flat-pack         BATHrOOm
                                                                                                                                                                            on the major furniture brands
                      Lifestyles (international living                                                                                                                                                         routes and service packages
                                                                                                 furniture                             All the trends and innovations
                      room and bedroom furniture).          COOL KIDS                                                                  from the SHK and IFH/Intherm         DESIgN AWArDS                      TEXTILES
                                                            The latest news, furniture for       fINANCIAL SErvICES                    fairs                                The best of 2018 – a look at       Fabric trends for seating furni-
                      SErvICE PrOvIDErS                                                          PrOvIDErS                                                                  who is in genuine contention       ture – report on the Proposte
                      New services for the New Year,        children and babies
                                                                                                 The latest payment services           OffICE furNITurE                     for an award
                      and the “Service Provider Boule-      SErvICE PrOvIDErS                    that are boosting sales               Everything for the home office                                          SPrINg TrADE fAIrS
                      vard” at the imm cologne        The nest service at the imm                                                                                           PREMIUM KITCHENS                   All the latest news from in-
                                                                                                 SHOP fITTINg                          LIgHT                                                                   house exhibitions in East
                      SmArT HOmE – Fascinating tech- cologne, previews of the EuroCIS            The latest trends in the shop fit-    Follow-up report on the              All the information on the high-   Westphalia and other leading
                      nology for an intelligent home  and of the Internet World
                                                                                                 ting and specialist lighting sector   Light+Building trade fair,           end market – kitchens, applian-    furniture regions in Germany
                                                      LIgHT                                                                            light in shop fitting                ces, accessories, new products
                      KITCHEN                         Preview of the Light+Building              LIfESTyLE                                                                  and technologies                   LIFESTYLE
                      Kitchens, appliances and acces- trade fair                                 Launching a new year of consu-        OuTDOOr                                                                 An A to Z of specialist product
                      sories – the trends for 2018                                               mer goods – highlights from Am-       The products which are getting the   SERVICE PROVIDERS                  ranges and a major preview of
                                                                                                 biente and from the regional fairs    season off to a successful start                                        Tendence
                      UPHOLSTERY                                                                                                                                            Things which make retail strong
                                                                                                 PREMIUM UPHOLSTERY E-COMMERCE                                              – shop concepts, logistics,
                      Products trends, materials                                                                                                                            consultancy, store design,
                      and innovations for the 2018                                               Upholstered furniture “Made           All the latest news from the In-
                                                                                                 in Europe”, consumer-friendly         ternet world – retail technology,    construction companies, energy
                      upholstery season                                                                                                                                     efficiency, online marketing
                                                                                                 high-end models, textile trends       (shop) software, SEO, inventory
                      LIFESTYLE                                                                  and strong brands                     management systems, interface        and social media, document
                                                                                                                                       solutions, digital marketing, CRM    management, archiving,
                      The magazine for specialist pro-                                                                                                                      advertising agencies, photo-
                      duct ranges in furniture and online                                                                                                                   graphic studios, logistics for
                      retail (glass, porcelain and cera-                                         EXCLUSIV                              EXCLUSIV                                                                EXCLUSIV
                                                                                                                                                                            new furniture, sales financing,
                      mic, decorative, boutique & acces-                                         2018 sales– the biggest               2018 online shops –The who-          software, inventory management     2018 Purchasing
                      sories) including a preview of                                             furniture retailers in germany:       is-who of furniture commerce:        systems, vehicle pools and         Associations:16 pages
                      Ambiente showcasing the exhibi-                                            16 pages as a supplement              24 pages as a supplement             company car trends                 as a supplement within
                      tion areas Living, Giving & Dining                                         within möbel kultur                   within möbel kultur                                                     möbel kultur

                      ET:           08.01.2018              ET:           23.02.2018             ET:           22.03.2018              ET:           20.04.2018             ET:          25.05.2018            ET:           20.06.2018
                      AS/DU:        04.12.2017              AS/DU:        07.02.2018             AS/DU:        28.02.2018              AS/DU:        23.03.2018             AS/DU:       04.05.2018            AS/DU:        01.06.2018

                      06
JULY                              AUgUST                            SEPTEMbER                               OCTObER                              NOVEMbER                            DECEMbER
mADE IN gErmANy                      SLEEP – Bedroom furniture and          SPECIAL EDITION                     AN AuTumN Of KITCHEN                   TrADE fAIr rEPOrT – High-           Imm COLOgNE 2019
Design and quality from              systems, high-tech materials           ON WESTPHALIA                       TrADE fAIrS                            lights from East Westphalia         Preview – Aspects of a new
Germany. Main focuses – solid        and foams                              M.O.W. + Möbelmeile and in-         A report on the brands which           (focusing on young living, self-    year of furniture already being
wooden furniture, living room        THE IfA AND AN AuTumN                  house exhibitions. A major          have emerged as victorious from        service and promotional goods       revealed within the branch
and seating furniture, dining        Of KITCHEN TrADE fAIrS                 preview of trade fair events in     Berlin (IFA) and East Westphalia       for the period leading up to        LIvINgKITCHEN 2019
                                     Preview – kitchen appliances           Westphalia – setting the scene      (Küchenmeile, House4Kitchen,           Christmas) and from the             Preview of a stand-out
COmfOrTABLE LIvINg                   and much more besides                  for new products and exhibitors.    KCL, Gut Böckel, Area30,               Hausmesse Süd
Convenience furniture and                                                                                                                                                                  kitchen trade fair
                                     SmArT HOmE – A diverse range           Including a magazine on the         Forum26 and Designwerkstatt)
technical innovations for the        of technical appliances                autumn fairs                                                               LIgHT – Lighting in shop fitting,  SCANDINAvIA
50+ target group                                                                                                LIfESTyLE –The best sales              recessed lights & POS best sellers Preview of the imm cologne
                                     m.O.W. – A preview of the M.O.W.       uPPEr frANCONIA                     drivers at the start of the most
IT                                   Trade fair, an event aimed at the      An update on preparations for                                              OffICE furNITurE                   and of Furniture Stockholm –
                                                                                                                important consumer goods                                                  design and quality from Norway,
Software solutions, IT support,      medium segment of the market           the in-house exhibitions in the     season                                 A follow-up report from the
inventory management systems,        HAuSmESSE SÜD – The top furni-         region                                                                     Orgatec                            Sweden, Denmark and Finland
EDI, PIM, master data exchange,      ture brands from southern Germany                                          OuTDOOr                                                                   BENELuX
feedback management                                                         OffICE furNITurE                    Trade fair reports on Spoga+Gafa       SERVICE PROVIDERS
                                     COOL KIDS – A preview of the           A preview of the 2018 Orgatec                                                                                 The Brussels Furniture Show
                                     “Kind+Jugend” trade fair                                                   and Maison & Objet. All the latest     Shop concepts, logistics, con-     nd in-house exhibitions in the
WALLPAPEr, CArPETS &                                                        BATHrOOm                            on the 2019 outdoor season
fLOOr COvErINgS                      LIfESTyLE – A preview of the                                                                                      sultancy, store design, construc- Netherlands
                                     best sellers for autumn & winter.      New bathrooms furniture, tap                                               tion companies, energy efficiency,
Floor, wall and ceiling                                                     fittings and related products       uPHOLSTEry & TEXTILES
highlights for 2018/2019             Pus a look forward to the spring                                           Furniture, leather and foams,          online marketing and social        E-COMMERCE
                                     & summer of 2019. Trade fairs:         KITCHEN                             highlights from Upper Franconia        media, PIM, document manage- Focus on multi-channel –
                                     Trendset, Nordstil, Vivanti, follow-                                       also – all the latest textile trends   ment, archiving, advertising       software providers, payment
                                     up report on Tendence                  A major kitchen supplement                                                 agencies, photographic studios, procedures, mobile Internet
                                                                            containing previews of kitchen      for 2019
                                                                                                                                                       logistics for new furniture,       and logistics services, Internet
                                     OUTDOOR                                trade fairs, the “Küchenmeile”,     gO grEEN – What makes the              sales financing, software,
                                                                            Area30 and in-house exhibitions                                                                               World 2019
                                     A special look at the Spoga+Gafa,                                          sector green? Products, materials,     inventory management systems,
                                     outdoor trends in Cologne,             in East Westphalia                  services and seals of quality which    commercial vehicles – all the      SLEEP
                                     decorations and accessories                                                deliver a high sustainability factor   latest news from the IAA           Beds, mattresses, bedrooms
                                     EXCLUSIV                                                                   COOL KIDS – Children’s furniture       EXCLUSIV                           and home fabrics – preview
                                                                                                                and accessories, a report on the                                          of Heimtextil
                                     2018 statistics: 20 pages                                                                                          Top 30 in the kitchen trade:
                                     as a supplement within                                                     Kind+Jugend trade fair                  16 pages as a supplement
                                     möbel kultur                                                                                                       within möbel kultur
ET:           16.07.2018             ET:           15.08.2018               ET:          10.09.2018             ET:           19.10.2018               ET:           14.11.2018            ET:          12.12.2018
AS/DU:        27.06.2018             AS/DU:        20.07.2018               AS/DU:       22.08.2018             AS/DU:        28.09.2018               AS/DU:        26.10.2018            AS/DU:       21.11.2018
ET: Publication date AS: Advertising deadline Du: Copy deadline                             Subject to change

SPECIALS are publications with a focus topic with additional special print copy. Your advantage: an extra circulation of,
on average, 3.000 copies, selective distribution to the appropriate target groups.
                                                                                                                                           PLEASE NOTE the individual agreed deadlines for your PR documents.

Please note the separate media dates for LIFESTYLE and EXCLUSIV .
07                                                                                                                                                                                        TOPICS AND DATES
69
                                                                                                                                                                            Ye a rs
                                                                                                                                                                            1949 – 20
                                                                                                                                                                                     18

Format advertisements and prices

                   Live type area sizes:           Bleed formats: *
     Format        width x height in mm            width x height in mm                        B/w-Price    4c-Price           3 placements 4c, each *

     2/1 p.        2 x 1/1 page                    2 x 1/1 page                                10.240,– €   13.480,– €         11.944– €

     1/1 p.        206 x 283                       240 x 310                                   5.120,– €     6.740,– €          6.228,– €

     1/2 p.        206 x 137 or 100 x 283          240 x 155 or 114 x 310                      2.560,– €     4.180,– €          4.052,– €

     1/3 p.        206 x 92 or 70 x 283            240 x 110 or 84 x 310                       1.707– €      3.327,– €          3.240– €

     1/4 p.        206 x 68 or 47 x 283 or         240 x 86 or 61 x 310 or                     1.280– €      2.900,– €          2.836,– €
                   100 x 137                       114 x 155
                                                   * plus bleed allowance 4 mm for all sides                                   * incl. unit and number discount each time

MAGAzINe FORMAT                                                             DIGITAL DATA
240 mm wide x 310 mm high Uncut                                             System: Apple Macintosh and PC
248 mm wide x 318 mm high                                                   Software: Adobe CC (Illustrator, Photoshop, Indesign)
(Bleed allowance 4 mm for all sides)                                        Image formats: tif, eps, jpg, Line, each at least 300 dpi
                                                                            Storage devices: CD-ROM or DVD
TYPe AReA                                                                   With advertisements we need a printable PDF with embedded fonts
                                                                            and a true-colour digital print that conforms to FOGRA-Standard.
206 mm wide x 283 mm high, 4 columns each 47 mm wide

NO BLeeD SURCHARGe                                                          Contact: Claudia Höfner Tel. +49 (0)40 632018-41
                                                                                     E-Mail: claudia.hoefner@holzmann.de
Advertisements above type area size 10 % (calculation
basis: B/W-price) Please ring for prices for formats for
                                                                            PRINTING wORkS ADDReSS
cut advertisement formats.
                                                                            Mohn Media I Product line Magazines
                                                                            Mr Nils Corbasson I Managing director
PRINTING PROCeSSeS
                                                                            for loose and bound inserts etc.: LKW Einfahrt Tor 3, Zentrale
Offset, 60er-Raster, direct exposure of the digital data                    Warenannahme, Carl-Bertelsmann-Straße 161 M, 33311 Gütersloh
on the printing plate (CTP)

08
PReFeReNTIAL PLACeMeNTS                                      BOUND INSeRTS
Inside front and inside back cover, b/w 5,964.– €            Format: 240 mm wide x 310 mm high (cut)
Back cover, b/w                           6,458.– €          (plus bleed allowance 4 mm for all sides)
For all other special placements there is                    1 insert = 2 pages                                   5,120.– €
a placement supplement of 10 %
                                                             2 nsert= 4 pages                                    10,240.– €
                                                             (bigger sizes on request)
COLOUR SUPPLeMeNT
Per additional colour, 1/1 page or smaller                   SUPPLeMeNTS
Shade (cyan, magenta, yellow)                540.– €         Format max. 230 mm wide x 300 mm high
Special colours (HKS, Pantone)               635.– €         Price up to 25 g                                     3,200.– €
Four colours                               1,620.– €         every further 5 g or less                              620.– €
Advertisements with four colours are printed according       plus postage per ‰ (with 25 g)                         13.40 €
to DIN 16539 (European scale) using Schwarzweg
                                                             We reserve the right to carry out the order for the supplement
DISCOUNTS                                                    up until the submission of a copy of the supplement.
For insertions within one year
(Discounts are only given on the B/w price) Frequency
discount                     or quantity discount            YeARS OF DURATION & FReqUeNCY OF PUBLICATION
 3 advertisements 5 %                                        69th year 2018/monthly
 6 advertisements 10 %       3 pages 10 %
                                                             Subscription price
 9 advertisements 15 %       6 pages 15 %                    Yearly subscription inland 119.30 €
12 advertisements 20 %       12 pages 20 %                                              (89.90 € + Postage 21.60 €
                                                                                        + 7 % VAT 7.80 €)
No discounts can be given on colours, supplements,           Single selling price       13 €
and bound inserts.                                                                      (10.35 € + Postage 1.80 €
                                                                                        + 7 % VAT 0.85 €)
COMBINeD DISCOUNTS
Advertisement placements in different titles of
Ferdinand Holzmann Verlag are discounted together.           All prices are subject to valid VAT and possible price
                                                             changes in postal charges. General terms and conditions
PAYMeNT CONDITIONS                                           for advertisements in newspapers and magazines apply.
2 % early payment discount within 8 days, otherwise at the
latest 30 days after the invoice date with no deduction.

09                                                                                                             PRICE LIST
69
                                                                                                                                         Ye a rs
                                                                                                                                         1949 – 20
                                                                                                                                                  18

The job portal “Career Centre”

 NUMBeR ONe                                                           JOB VACANCIeS & CLASSIFIeD ADS
 Career Centre is the job and opportunity market of “möbel kultur”,   ht. in   1-col.         2-cols.                    3-cols.
 the business plattform for business connections, a guarantor for     mm       47 mm wide     100 mm wide                153 mm wide
 positive response in the specialist furniture trade. Compared to
 other specialist magazines, Career Centre is way ahead in terms      20            97.40 €           189.20 €            283.80 €
 of advertisement volumes – proved by the strong networking with      40           194.80 €           378.40 €            567.60 €
 the most important management and recruitment consultancies          60           292.20 €           584.40 €            876.60 €
 in the industry.                                                     The millimetre price per column amounts to 4.87 €.

 CROSSMeDIAL: PRINT + ONLINe                                          PROFILe eNTRY
 At no extra cost all placed advertisements appear, in addition       Are you a management consultant, staff consultant, auctioneer
 to the print copy, for 8 weeks on the internet on the successful     or something similar? Then you are just right for our profile entries.
 platform for the industry www.karrierecenter.de. With over           For we can offer you our extra service of successfully addressing
 22.000 page views per month (IVW tested) Career Centre is            your target group with your profile entry in the “möbel kultur”-
 the no. 1 job portal, when compared to furniture magazines           Career Centre.
 and online portals.
                                                                      The profile entry appears every month in Career Centre
                                                                      and additionally in the online feature in www.karrierecenter.de
 SITUATIONS wANTeD

 ht.in       1-col.             2-cols.             3-cols.           Size: 100 mm x 38 mm         Price: 1,985.– € per year
 mm          47 mm wide         100 mm wide         153 mm wide
                                                                      SeMINAR FINDeR
 20            48.80 €           97.60 €            146.40 €          Your seminars appear every month in the Career Centre of
 40            97.60 €          195.20 €            292.80 €          “möbel kultur” – with a monthly update. Direct address from
 60           146.40 €          292.80 €            439.20 €          the specialist trade for your successful sales training.
 The millimetre price per column amounts to 2.44 €.
                                                                      The seminar entry appears every month in Career Centre and
 All prices are quoted before VAT.                                    additionally in the online feature in www.karrierecenter.de
 With advertisements with a box no.13.40 € for administration
 and postage is calculated                                            Size: 206 mm x 38 mm         Price: 1,985.– € per year

10
Contact with the publisher
PUBLISHeR’S ADDReSS                                                 IN THe PUBLISHING OFFICeS
Ferdinand Holzmann Verlag im Vincentz Network GmbH & Co. KG,        new German regions and Berlin
Weidestraße 120a, 22083 Hamburg, Postfach 76 02 59, 22052 Hamburg   Villwock Media Service, Reinhard Villwock
Telephone: +49 (0)40 632018-0, Fax: +49 (0)40 6307510               John-Sieg-Straße 22A, 10365 Berlin
Internet: www.moebelkultur.de, E-Mail: holzmann@holzmann.de         Telephone: +49 (0)30 2911006
                                                                    Fax: +49 (0)30 29002416
                                                                    E-Mail: villwock@skyhawk-germany.com
YOUR MeDIA CONSULTANTS                                              France
                                                                    DEF & COMMUNICATION
          Advertising Director                                      48, boulevard Jean Jaurès, F-92110 Clichy
          Helane Al-Khazail                                         Telephone: +33 (0)147 307180
          Telephone: +49 (0)40 632018-20                            Fax: +33 (0)147 300189
          E-Mail: helane.al-khazail@holzmann.de                     E-Mail: melanie.villard@wanadoo.fr

          kitchen/bathroom                                          eDITORIAL STAFF
          Sven Jeppsson                                             Editor in chief and Managing Editor:
          Telephone: +49 (0)40 632018-39                            Sascha Tapken (sascha.tapken@holzmann.de)
          E-Mail: sven.jeppsson@holzmann.de                         Ass. Editor in chief: Evelyne Beckmann (evelyne.beckmann@holzmann.de),
                                                                    Editorial staff: Heike Lorenz (heike.lorenz@holzmann.de),
          LifeStyle/Outdoor/Cool kids/Young living                  Susanne Kraft (susanne.kraft@holzmann.de)
          Stina Jones                                               Christian Geschke (christian.geschke@holzmann.de)
          Telephone: +49 (0)40 632018-38                            Silja Carstensen and Doris Schmidt (both are on parental leave),
          E-Mail: stina.jones@holzmann.de                           Trainees: Gabriela Hein (gabriela.hein@holzmann.de),
                                                                    Sarah Schädler (sarah.schaedler@holzmann.de)
          Career Centre
          Hannah Barbier                                            IN THe eDITING OFFICeS
          Telephone: +49 (0)40 632018-64                            Münster: Rita Breer, Am Eschhuesbach 49, 48341 Altenberge
          E-Mail: hannah.barbier@holzmann.de                        Telephone: +49 (0)2505 949821, Fax: +49 (0)2505 949822
                                                                    E-Mail: rita.breer@holzmann.de
          Advertising Administration
          Claudia Höfner                                            Benelux: Frances van der Steen, Radboutstraat 15,
          Telephone: +49 (0)40 632018-41                            NL-3962 DB Wijk bij Duurstede, Telephone:+31 (0)6 5377358
          E-Mail: claudia.hoefner@holzmann.de                       E-Mail: frances@franpress.nl

11                                                                                                              POINTS OF CONTACT
Foto: www.mediaserver.hamburg.de/Jörg Modro
TrEND SCOuTS frOm THE mEDIA CITy Of HAmBurg
ARCADE | FURNITURE PRODUCTION | MÖBEL KULTUR | LIFESTYLE | KITCHEN EXPERTS | ONLINE | CAREER CENTRE

          Weidestraße 120a, 22083 Hamburg
          Fon: (040) 63 20 18-0, Fax: (040) 630 75 10
          E-Mail: holzmann@holzmann.de                                                h
          www.moebelkultur.de                                    FERDINAND HOLZMANN. YOUR FURNITURE PUBLISHER
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