2018 EDITION - Napoli Pizza Village
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2018 EDITION
LUNGOMARE CARACCIOLO | JUNE 1ST – 10TH, 2018
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Over 1.000.000 visitors in 10 days. This is the figure recorded at the Napoli Pizza
Village 8th edition. The edition was hosted again in the gorgeous scenario of the
Lungomare Caracciolo from June 1-10, and was rich in changes and initiatives.
The event, which is among the greatest folk festivals in Europe, is a complex and
ambitious project. It is growing year after year, and acting more and more as an
Napoli Pizza Village, effective opportunity of global promotion of our territory, our tradition and our
economy through one of the symbols of the Italian spirit in the world, Pizza.
pizza stands at the
centre of the world CLAUDIO SEBILLO
founder
From the Guinnes World Record (World’s longest pizza) to the celebration of pizza
making added to UNESCO “Intangible cultural heritage” list, but also including the
launch of “Pizza Pascalina”, the first pizza able to prevent tumors; Napoli Pizza
Village has become an initiative of great relevance, in terms of media and tourism
flows, and it has grown from a local and time limited event to a long-lasting and
well-known brand beyond national borders. A significant event, where partners
and sponsors’ figures and relevance are constantly growing, Napoli Pizza Village
has proved it can hold together the audience of big events and field operators from
all over the world.
ALESSANDRO MARINACCI
founder
4
NAPOLI PIZZA VILLAGE
NUMBERS
1.047.000 entries
122.000 baked pizzas
50 pizzerias
5.000 seats
280 Pizza Chefs
620 Pizzeria’s staff resources
33 sponsors/partners
84 scheduled events
10 great shows
881 national and international media publications
187 regional media publication
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2011 - 2018: A CONSTANT DEVELOPMENT
1.047.000
1.000.000
900.000
800.000 815.000
700.000
600.000 600.000 600.000
ENTRIES
500.000 500.000
430.000
400.000
300.000 310.000
200.000
100.000
60.000
2011 2012 2013 2014 2015 2016 2017 2018
YEAR
7
ORIGIN OF VISITORS
20%
10% 733.000
of our visitors come from Campania
210.000
of our visitors come from other italian regions
104.000
of our visitors come from abroad
70%
8
PIZZAIUOLO WORLD CHAMPIONSHIP
CAPUTO CUP
Over 600 Pizza Chefs from all continents competed in 9 different contest categories thus
offering the big audience who crowded the Pizza Stadium a unique show.
ANTONIO MEZZERO, World Champion 2018,
from PIZZERIA ANTONIO MEZZERO PASSIONE – ARTE
– QUALITA di PORTO (Portugal).
9
FOODBLOGAWARD_OFF PIZZA VILLAGE
It’s an award established from Napoli Pizza Village and Malvarosa | Publisher & Food Agency to honour the value of food communication in the web
universe 2.0.
FOOD BLOGGER PIZZA CHEFS
Giulia Nekorkina Ciro Oliva
Rossa di sera e Scatti di Gusto Concettina ai Tre Santi
Federica Buccoli Emilio Bozzaotra
Mambo Kitchen Fiorenzano
Ambra Orazi Isabella De Cham
Il gatto ghiotto Isabella De Cham Pizza Fritta
Luca Sessa Giuseppe Vitiello
Per un pugno di capperi e Repubblica Sapori La Loggetta
Stephanie Cabibbo Gino Sorbillo
Mastercheffa Sorbillo
Ramona Pizzano Roberto Caporuscio
Farina, Lievito e Fantasia Kestè Pizza e Vino, NY
Ada Parisi Jonathan Goldsmith
Siciliani creativi in cucina Spaccanapoli, Chicago
Anna Pernice Alessandro Condurro
Travel Fashion Tips Antica Pizzeria da Michele del 1870
Giuseppe Cutraro
Big Mamma
Pietro Parisi
Era Ora
Friedrich Shmuck
Piano B
Gabriele Sorice
Acunzo 1964
Peppe Casale & Vincenzo Mirra
Morsi & Rimorsi
Giuseppe Pignalosa
La Parule
Salvatore Nardiello
Da Gennaro
Antonio Troncone
Fresco
Renata Sitko
Villa Giovanna
Marzia Buzzanca
Percorsi di Gusto
10NPV D’ESSAI
Long-awaited is the event NPV Pizza d’Essai, contest and experimental approach to the pizza product between some of the most important italian ed
foreign Pizza Chefs. Moderators of these meetings, scheduled every evening at sunset, are some of the best-known italian foodbloggers.
11NPV PIZZA CLASS
Pizza lovers had the opportunity to discover some of the secrets of Neapolitan pizza thanks to 18 Neapolitan and foreign Pizza Chefs. They interchanged
at the benches of the pizza school which was carried out in cooperation with Casa Rossopomodoro.
18 PIZZA CHEFS
Davide Civitiello
Rossopomodoro
Salvatore Lionello
Lionello Orta di Atella
Teresa Iorio
Le Figlie di Iorio
Roberto e Giorgio Caporuscio
Kestè, New York
Salvatore Mugnano
Pizza e Passione
Pino Celio
Lucignolo Bella Pizza
Paquale Akinari Makishima
Solo Pizzeria
Paco Linus
Piccola Napoli
Assunta Pacifico
Figlie del Marinaro Napoli
Marzio Orzano
Rossopomodoro
Diego Vitagliano
10
Gino Sorbillo
Sorbillo
Marco Amoriello
Il Guappo Amoriello
Pasquale Chirico
Accademia Pizzaioli
Simone Fortunato
Diaz
Valentino Libro
Libro’s Aversa
Vincenzo Capuano
Pizzeria Vincenzo Capuano
Umberto Fornito
Antica Pizzeria Frattese
12NPV KIDS
An area for kids only where they can play and learn! Napoli Pizza Village trained entertainers taught our little guests the history of Neapolitan Pizza, its
ingredients and nutritional properties, its role in the Mediterranean Diet and, in general, the importance of a healthy nutrition.
13CONFERENCE
“Pizza Pascalina: the only pizza that prolongs life”
The ingredients of Pizza Pascalina, the only pizza that prolongs life, are: wheat flour, raw broccoli friarielli, Corbara or San Marzano’s tomatoes, Caiaz-
zo’s olives, EVO oil from Cilento’s area, garlic and chili pepper. Studies have shown that Pizza Pascalina reduces the risk of cardiovascular diseases and
tumors of the digestive system, including colon cancer. Pizza Pascalina was created by Pizzeria Don Peppe.
Claudio Sebillo (CEO e Founder Napoli Pizza Village), Attilio Bianchi (Director of Istituto Nazionale dei Tumori Fondazione Pascale di Napoli), Livia Augustin (Nutritionist - Istituto Nazionale
dei Tumori, Fondazione Pascale di Napoli / St Michael’s Hospital Toronto), Antimo Caputo (CEO Molino Caputo), Gianluca Passeggio (Owner of Pizzeria Don Peppe), Marialuisa Firpo (Visual
Designer), Luciano Pignataro (journalist at “Il Mattino”),
14CONFERENCE
“Pizza and mandolino: a stereotype or a cultural challenge?”
Promoted by Napoli Pizza Village in cooperation with Fondazione Univerde by MP Alfonso Pecoraro Scanio former Minister of Agriculture.
Claudio Sebillo e Alessandro Marinacci (CEO e Founder Napoli Pizza Village), Alfonso Pecoraro Scanio (#pizzaUnesco promoter and Chairman Fondazione Universale), Vincenzo De
Luca (Governor at the Ministry of Foreigh Affairs), Matteo Lorito (Director of Agriarian Department, “Federico II” University of Naples), Gaetano Daniele (Council Member of Comune di Napoli),
Enrico Panini (Council Member of Comune di Napoli), Luigi Raia (Director of Regional Agency for the promotion of tourism in Campania), Raffaele Savonardo (“Federico II” University of Naples),
Imma Battista (Director of “Giuseppe Martucci” Music Conservatory, Salerno), Sergio Miccù (Chairman Associazione Pizzaiuoli Napoletani), Antonio Pace (Chairman Associazione Verace Pizza
Napoletana), Gennarino Masiello (Chairman Coldiretti Campania), Mauro Squillante (Chairman Accademia Mandolinistica Napoletana), Angelo Forgione (journalist, writer)
15CONFERENCE
“The intangible heritage of Unesco and sustainable tourism in Italy”
Promoted by Napoli Pizza Village in cooperation with Fondazione Univerde.
Claudio Sebillo e Alessandro Marinacci (CEO e Founder Napoli Pizza Village), Alfonso Pecoraro Scanio (#pizzaUnesco promoter and Chairman Fondazione Universale), Pier Luigi
Petrillo (Focal Point of pizza making added to UNESCO “Intangible cultural heritage” list), Francesco Saverio Abate (MIPAF, Director of Food Quality Promotion Department), Luisa Montevec-
chi (MIBACT – Director UNESCO office coordination), Enrico Panini (Council Member of Comune di Napoli), Rosanna Romano (Director of Tourism Department, Regione Campania), Massimo
Osanna (Director of Archaeological Park of Pompeii), Salvatore Gabriele (Mayor of Pantelleria), Nicola Sanna (Mayor of Sassari), Stefano Pisani (Mayor of Pollica), Luciano Pignataro
(Journalist “Il Mattino”)
16TRENITALIA CONTEST “HIGH SPEED PIZZA”
The partnership with Trenitalia continues for the IV edition of the contest “HIGH SPEED PIZZA”: pizza chefs will compete by spreading out 3
dough balls of 200 gr. as soon as possible. The winner of this edition is Peppe Capretti from Pizzeria Fermento, Naples.
17LIVE RADIO WITH RTL 102.5
Every day live on national television radio with the mobile studios of RTL 102.5, the most listened to radio in Italy. Four daily broadcasts with
interviews and live performances from the stage.
1810 EVENINGS OF LIVE SHOW
Fabrizio Moro Ultimo Noemi
1910 EVENINGS OF LIVE SHOW
Bianca Atzei Dear Jack Mario Biondi
2010 EVENINGS OF LIVE SHOW
Nesli Le Vibrazioni Annalisa
2110 EVENINGS OF LIVE SHOW
Guè Pequeno Lo Stato Sociale
22NAPOLI PIZZA VILLAGE FOR THE COMMUNITY
L’HAPPENING PIU’ GRANDE D’ITALIA
A charity initiative in support of Santobono Pausilipon ONLUS. Napoli
Pizza Village’s visitors can buy a plant of basil, the proceeds of the sale
were destined to a charity project.
L’HAPPENING PIU’ GRANDE D’ITALIA
Pizza cooking classes in cooperation with Casa Rossopomodoro.
The registration fees for the lessons have been entirely devolved to UN CUORE
PER AMICO ONLUS (Chairman Prof. Carlo Vosa)
23OVER 18 MILION
ITALIANS ARE FAMILIAR
WITH NAPOLI PIZZA VILLAGE.
24PIZZAVILLAGE.IT
DETAILS
USERS 102.966
SESSION 324.765
DURATION OF THE SESSION 3m 35s
PAGES VIEWED 2.232.241
25PIZZAVILLAGE.IT VIEWS FOR COUNTRY
VISITOR PERCENTAGE NATION VIEWS
ITA 1.720.282
5,50%
6,00% 160.870
USA
26,50%
N/A N/A 45.225
13,00%
UK 29.141
52,80%
MEN ROM 20.518
16,50%
FRA 19.959
32,50%
IND 14.674
GER 14.046
18-24 45-54
CHI 12.635
25-34 55-64
47,20% 35-44 65+ RUS 10.408
WOMEN OTHERS 184.483
26FACEBOOK.COM/NAPOLIPIZZAVILLAGE
70.621
27FACEBOOK.COM/NAPOLIPIZZAVILLAGE
Full coverage
People who viewed a page content on their screen.
Maximum peak: 369.463 (June, 10th, 2018) 22%
Donne
10% 11%
53% 6%
I tuoi fan 0,703% 2% 0,878%
13-17 18-24 25-34 35-44 45-54 55-64 65+
Uomini
0,622% 1%
3%
47% 8% 6%
I tuoi fan 10%
18%
Post coverage Country Your Fans City Your Fans Language
People who viewed a post of the Page on their screen. Italia 64.108 Napoli, Campania 23.192 Italiano
maximum peak: 206.296 (May, 27th, 2018)
USA 951 Roma, Lazio 2.125 Inglese (USA)
Germania 523 Milano, Lombardia 1.205 Inglese (Regno Unito)
Regno Unito 488 Giugliano in Campania, Campania 1.017 Francese (Francia)
Svizzera 330 Caserta, Campania 922 Spagnolo
Francia 281 Aversa, Campania 805 Tedesco
Spagna 278 Torre del Greco, Campania 758 Portoghese (Brasile)
Brasile 267 Pozzuoli, Campania 704 Indonesiano
Giappone 224 Casoria, Campania 622 Giappone
Indonesia 208 Afragola, Campania 622 Arabo
28FACEBOOK.COM/NAPOLIPIZZAVILLAGE
29PRESS
REVIEW
30PRESS REVIEW
31PRESS REVIEW
32PRESS REVIEW
33PRESS AGENCIES NUOVO
PRESS REVIEW INDEX
affaritaliani.it dreamofitaly.com ilsudonline.it
ADNKRONOS PARTY MAGAZINE agcult.it ecampania.it ilsussidiario.net
AGENPARL PIZZA & CORE agenpress.it economy.it iltabloid.it
AGENPRESS PIZZA E PASTA agenziafuoritutto.com edizionecaserta.it ilturista.info
ANSA PUBBLICITA’ ITALIA agenzianova.com ellevenbox.altervista.org improntalaquila.com
FERPRESS RISTORAZIONE ITALIANA alanews.it eoricafenice.com improntaunika.it
SPY altoadige.it expartibus.it infocatania.com
TODAY amalfinotizie.it famedisud.it infoodation.com
NATIONAL DAILY TOURING MAGAZINE angeloforgione.com fanpage.it informacibo.it
IL GIORNO anm.it ferpress.it informareonline.com
IL RESTO DEL CARLINO ansa.it fidelityhouse.eu informazione.campania.it
LA NAZIONE FOREIGN TELEVISION anteprima24.it firenzetoday.it inmeteo.net
LA REPUBBLICA BBC apizza.it foodandtravelitalia.it internapoli.it
LA STAMPA RUPTLY TV argacampania.it fornimagliano.com iopensopositivo.it
aroundeventi.com foxlife.it irnonotizie.it
LEGGO assonapoli.it gamebrorosso.it irpinia24.it
VIDEO AGENCIES azstarbene.it gazzettadeisapori.it italiachiamaitalia.it
LOCAL DAILY ALA NEWS blastingnews.com gazzettadelgusto.it italiafruit.net
IL GIORNALE DI SICILIA VIDEOINFORMAZIONI blitzquotidiano.it gazzettadinapoli.it kappaelle.net
IL GIORNALE DI VICENZA NAPOLI TV blogdicultura.it gds.it knews.it
IL TIRRENO campaniache.com gingerandtomato.com labuonatavola.org
campaniaslow.it giornaledelcilento.it lacucinaitaliana.it
L’ARENA
LA NUOVA SARDEGNA
REGIONAL TELEVISION campaniawonderful.it gnamgnamstyle.it lagazzettadellospettacolo.it
LA PREALPINA RAI TRE CAMPANIA cancelloedarnonenews.it goldwebtv.it lagazzettadelmezzogiorno.it
LA SICILIA caprievent.it grandenapoli.it lanuovaferrara.it
caserta24ore.altervista.org greenme.it laprovinciaonline.info
LIBERTA’ WEB TV casertafocus.net greenstyle.it larampa.it
COMUNE di NAPOLI WEB TV casoriadue.it gustocampania.it lastampa.it
FANPAGE TV
REGIONAL DAILY IL DENARO TV
cetrometeoitaliano.it haffingtonpost.it lastampadelmezzogiorno.it
CORRIERE del MEZZOGIORNO cettinella.com horecanews.it leggo.it
IL MATTINO TV cinquewnews.blogspot.com identitainsorgenti.com legnostorto.com
CRONACHE DI CASERTA IL MESSAGGERO TV
CRONACHE DI NAPOLI cittadinapoli.com ifood.it lifestyleblog.it
LA BUONATAVOLA coca-colahelenic.com ildenaro.it linkabile.it
IL GOLFO NAPOLI MAGAZINE
IL MATTINO comune.napoli.it ilgazzettino.it livenapoli.com
LA REPUBBLICA Napoli THE WAY MAGAZINE consumatrici.it ilgazzettinovesuviano.com livenet.it
METROPOLIS contrastotv.it ilgiornaledelturismo.com livesicilia.it
corrierece.it ilmattino.it loravesuviana.it
ROMA RADIO corrieredellospettacolo.net ilmeridiano.net lospeakercorner.eu
RTL 102.5 corrierequotidiano.it ilmeridianonews.it lostrillo.it
RADIO VATICANA
MAGAZINES cosenza.weboggi.it ilmessaggero.it lucianopignataro.it
BLU AIR RADIO NO FRONTIERE cronachedellacampania.it ilmezzogiorno.info magazine.mysia.info
CUCINA AL SUD crono.news ilmondodisuk.com magazine3d.it
culturaacolori.it ilmonito.it magazinepragma.com
CUCINA NATURALE
CUCINARE BENE
ITALIAN WEB SITE datamanager.it ilnavigatorefurioso.com manduchiamo.blogspot.it
2anews.it deanotizia.it ilprocidano.it marigliano.net
I’M MAGAZINE acasanoncisto.it
ITALIA A TAVOLA dentrosalerno.it ilpuntoamezzogiorno.it masterfood.blog
adessonews.it diariodelweb.it ilquotidianodisalerno.it mattinopadova.it
MARIA CON TE adnkronos.com
MEDIA KEY distribuzionemoderna.info ilroma.net metronapoli.it
34metropolisweb.it
PRESS REVIEW INDEX
puglialive.net terronianmagazine.com ansabrasil.com.br k945.ca
metroweb.eu puntarellarossa.it tgcom24.mediaset.it ansalatina.com kandire.bo
mondonewsblog.com puregreenmag.it tgtourist.tv armariolibre.com.do kataeb.org
mtv.it quasimezzogiorno.org thewaymagazine.it aunews.yahoo.com laverdaddelcentro.com.mx
mulinocaputo.it quotidiano.net theworldnews.net aztecasonora.com lazeta.com.mx
musictory.it ragguagliami.altervista.org todaynewspress.it besthealthtale.com leiaja.com
mybellanapoli.it raguebaba.blogspot.com torresette.news binoticias.com med.news.am
napoleblog.it regione.campania.it toscanatv.com bohemia.cu metro.co.uk
napoli-turistica.com reportcampania.it tripadvisor.ie boldsky.com metrojornal.com.br
napoli.zon.it repubblica.it tusciaup.com campeche.com.mx milenio.com
napoli2.zero.altervista.org restoalsud.it tuttofiere.blogspot.it canal6.com.hn mimorelia.com
napoliclick.it retefin.eu tuttojuve.com canariasnoticias.es mireportz.com
napolidavivere.it retenews24.it tuttoperlei.it casinoticias.com newsvideo.su
napolidavivere.it ristonews.com typi.it ciberia.com.br noticias.band.uol.com.br
napoliflash24.it ristorazioneitalianamagazine.it ultimenotizieflash.com comidasebevidas.uol.com.br noticias.uol.com.br
napolike.it roadtvitalia.it unina.it corrientesprimero.wordpress.com noticias24.com
napolimagazine.com robadadonne.it veb.it country925.iheart.com o2.pl
napolimilionaria.it rockol.it vegolosi.it criteriohidalgo.com oobservador.com.br
napolipost.com rtl.it velvetmusic.it cubasi.cu paivense.pt
napolitan.it saluteatutti.it veritasnews24.it cwrestorants.biz periodicoacceso.com
napolitime.it saluteparliamone.it vesuviolive.it dadaju.com pizzalover.pl
napolitoday.it sanmangonews.blogspot.com vh1.it dailymail.co.uk pl.npvua.com
napolivillage.com saporicondivisi.com viagginews.com debate.com.mx pl.spurniknews.com
newmediapress.it sassarinotizie.com viagginews.info e-oaxaca.com pmq.com
news24feed.com scafati.info videoinformazioni.com eblnews.com projectopuente.com.mx
notiziediprato.it scattidigusto.it visitnaples.eu ekapija.com quintanaroohoy.com
occhioallartistamagazine.it scienzaesalute.blogosfere.it vittoriadaily.net el-lorquino.com radiobanes.icrt.cu
occhiodinapoli.it sciscianonotizie.it vivicampania.net elmama.com.mx radiohc.cu
officinegourmet.blogspot.com scrivonapoli.it vivicasagiove.it elsalvador.com rasa-informa.com
ogginotizie.it senzalinea.it vivicentro.it elsemanario.com regionvalòòes.com
onaircomunicazione.it sevenpress.com vocedinapoli.it elsumario.com sanidad.es
ondanews.it si24.it vocedistrada.it entornoinformativo.com.mx secundoasecundo.com
online-news.it siciliafun.it vocenuova.tv epmundo.com six.com
online,agazine.it sinapsinews.info vvox.it escpotugal.it sputniknews.com
optimaitalia.com sorrisi.com wezla.altervista.org esinteresante.net tech2.org
orzinews.blogspot.it sound36.com whatwhenwhere.it estaciondelsiglo.net terra.com.br
osservatoreitalia.eu soundsblog.it wisesociety.it expressdigest.com theweeklyobserver.com
ottopagine.it spaccanapolionline.com youmedia.fanpage.it faroldenoticias.com.br tori.ng
padania.org spaghettitaliani.com youtube.com federicochevara.com tucumanhoy.com
piazzacardarelli.com streetnews.it zz7.it fm105.com.mx turystyka.wp.pl
pizza.it strill.it gist36.com vertienteglobal.com
pizzamonamour.it stylo24.it grilloporteno.com yours.org
pizzaontheroad.eu systemfailurewebzine.com FOREIGN WEB SITE grupochavezradio.com zap.aeiuo.pt
portaleitaliano.org teamgate.it 1tv.com hidrocalidodigital.com zejournal.mobi
positanonews.it telemia.it 7seg.mx hoybolivia.com zocalo.com.mx
postgenovaonline.com ternilife.com actualidad.rt.com informationng.com
prealpina.it terranostranews.it adn40.mx istoe.com.br
primo-magazine.blogspot.com terredicampania.it agiasdigital.com jb.com.br
35ADVERTISING VALUE EQUIVALENCY & PR VALUE
6.382.620,00
€ 8.000.000,00
€ 7.000.000,00
PR VALUE
€ 6.382.620,60
€ 6.000.000,00
€ 5.000.000,00
€ 4.000.000,00
€ 3.359.274,00
€ 3.000.000,00
€ 3.193.428,80
€ 2.000.000,00
2017
€ 1.680.752,00
€ 1.000.000,00
2018
AVE PR Value
36NAPOLI
PIZZA
VILLAGE
365
DAYS
37NPV TEAM BUILDING & INCENTIVE
Napoli Pizza Village organizes training courses, team building activities and incentives for companies and employees.
38NPV E-SHOP
Tourists, foreigners and Italians, can buy a gadget and a wonderful memory of the evenings spent on the seafront.
39NPV MAGAZINE
An online editorial project that illustrate the dynamic pizza universe.
40NAPOLI PIZZA VILLAGE TITLE SPONSOR 2018
41NAPOLI PIZZA VILLAGE MAIN SPONSOR 2018
42NAPOLI PIZZA VILLAGE TOP SPONSOR 2018
43NAPOLI PIZZA VILLAGE SPONSOR 2018
44NAPOLI PIZZA VILLAGE PARTNER 2018
MEDIA PARTNER
MAIN PARTNER
TECNICAL PARTNER PARTNERS
4546
SEPTEMBER, 13 TH
– 22 , 2019
ND
MAY 29 TH
- JUNE 7 , 2020
TH
47Napoli Pizza Village organized by +39 081 408989 +39 081 7944060 info@oramata.com oramata.com
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