2018-2019 NATIONAL CORPORATE SPONSORSHIP OPPORTUNITIES - sgptv.org
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NATIONAL CORPORATE
SPONSORSHIP OPPORTUNITIES
2018-2019
sgptv.org | 800.886.9364
All you expect. . . . . more
A PBS sponsorship delivers everything you expect from a national media platform,
plus so much more.
Sponsors come to PBS knowing But, only PBS offers sponsors all
they will find: these unique benefits:
B est-in-class, Nielsen-rated content, S pecial relationship with the audience:
with ratings that meet or beat the cable PBS is the #1 most trusted network for the
competition 15th year in a row. (M&RR January 2018)
ational reach, with 350 stations in all
N U ninterrupted, uncluttered environment:
50 states PBS sponsors stand out in just two :60
V ariety of genres and dayparts, including category-exclusive sponsor pods
drama, documentaries, investigative
T he PBS “Halo Effect”: Viewers’ love of PBS
journalism, science, cooking & travel, and
transfers to sponsors, with increased brand
children’s programming
favorability and intent to buy
Ability to run :15 or :30 messages
A trusted, brand-safe environment for
Robust digital opportunities across web
sponsors
and mobile
A smart, engaged, influential, discerning
Multiplatform sponsor benefits that
extend reach audience…with disposable income
The Sponsorship Group for Public Television offers the best sponsorships on PBS
Only the Sponsorship Group for Public Television offers sponsorships of iconic PBS programming like PRIMETIME
Masterpiece, Frontline, American Experience, NOVA, Antiques Roadshow and Arthur. But there’s so LIFESTYLE
much more! Please explore our content available for sponsorship, and then contact us to learn more KIDS
about how we can build a custom sponsorship package for your brand. PUBLIC RADIO
PODCASTS
sgptv.org 800.886.9364 sgptv@wgbh.org All you expect...plus more 2
PRIMETIME
AMERICAN EXPERIENCE® COMMON CARRIAGE | DEMOS | | RATINGS | | AVG. IMPRESSIONS (000) |
Airs: Mondays @ 9pm HH 1.4 1,634
A25-54 0.4 425
American Experience’s documentary films chronicle the unforgettable events and people that
A35-64 0.7 875
have made us who we are today. Through the power of storytelling, this award-winning series
M25-54 0.4 234
captivates millions of smart, engaged and influential viewers who care about America’s issues
M35-64 0.9 497
and civic literacy.
US TV HH Coverage: 98%
Total Weekly Viewers P2+ (000): 3,222
Source: NTI Live+7 Nielsen National NPOWER, Jan-Sept 2017 | TRAC Media Services,
© Kristen Oney / Plymouth Plantation
Jan-Sept 2017
Current corporate sponsor:
Liberty Mutual, Consumer Cellular
ANTIQUES ROADSHOW® COMMON CARRIAGE | DEMOS | | RATINGS | | AVG. IMPRESSIONS (000) |
Airs: Mondays @ 8pm & 9pm HH 2.5 2,939
A25-54 0.5 618
Is it junk—or a jewel? Come along as PBS’s most popular primetime series visits cities across
A35-64 1.2 1,448
the country, inviting people to bring their valued possessions for appraisal by antiques dealers
W25-54 0.5 304
and auction-house experts. Join the fun as people find out whether or not their items are in
W35-64 1.2 736
fact priceless treasures.
US TV HH Coverage: 97%
Total Weekly Viewers P2+ (000): 5,200
Source: NTI Live+7 Nielsen National NPOWER, 8pm, Jan-Dec 2017 | TRAC Media
© WGBH | Mereditth Nierman
Services Jan-Dec 2017
Current corporate sponsors:
Liberty Mutual, Ancestry.com, Consumer Cellular
CHASING NORMAL NEW | DEMOS | | RATINGS | | AVG. IMPRESSIONS (000) |
A 4-hour Documentary Coming in 2020 HH 1.3 1,490
One in four Americans will experience mental health issues over the course of their A25-54 0.4 478
lifetime. Chasing Normal aims to raise awareness and break the long-held stigma A35-64 0.7 812
associated with mental illness. M25-54 0.6 224
M35-64 0.7 370
Source: NTI Live+7 Nielsen National NPOWER, based on similar PT programming,
Aug 2016 - Jul 2017
Courtesy of Creative Commons
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PRIMETIME
FRONTLINE® COMMON CARRIAGE | DEMOS | | RATINGS | | AVG. IMPRESSIONS (000) |
Airs: Tuesdays @ 10pm HH 1.0 1,139
A25-54 0.3 358
Television’s most-respected investigative journalism series continues its relentless pursuit
A35-64 0.5 649
of the truth. Frontline’s engaging documentaries fully explore and illuminate the critical
M25-54 0.3 194
issues of our times. Frontline has won more awards and produces more hours of public affairs
M35-64 0.6 351
documentary programming than all the commercial networks combined.
US TV HH Coverage: 97%
Total Weekly Viewers P2+ (000): 2,045
Source: NTI Live+7 Nielsen National NPOWER Oct 2016-Sep 2017 | TRAC Media
Services Oct 2016-Sep 2017
Courtesy of Andrew Geraci /
District 7 Media
MASTERPIECETM COMMON CARRIAGE | DEMOS | | RATINGS | | AVG. IMPRESSIONS (000) |
Airs: Sundays @ 9pm HH 2.6 3,066
with additional hours at 8pm & 10pm A25-54 0.5 651
A35-64 1.2 1,391
No one does drama like Masterpiece! Home of the wildly popular “Downton Abbey,” this
W25-54 0.7 428
legendary series continues to enthrall and captivate viewers. With its signature blend of
W35-64 1.5 923
classic, mystery and contemporary dramas, Masterpiece keeps audiences on the edge of their
seats, coming back week after week to watch its addictive programming. US TV HH Coverage: 97%
Total Weekly Viewers P2+ (000): 4,877
Source: NTI Live+7 Nielsen National NPOWER, Sun 9pm, Jan-Dec 2017 | TRAC
Courtesy of Robert Viglasky Mammoth
Media Services, Jan-Dec 2017
Screen for MASTERPIECE
Current corporate sponsors:
Viking, Farmers Insurance, Raymond James
THE MOLECULE THAT MADE US NEW | DEMOS | | RATINGS | | AVG. IMPRESSIONS (000) |
A 3-hour Limited Series Coming in 2020 HH 1.6 1,900
The Molecule That Made Us celebrates our enduring relationship with one of the most essen- A25-54 0.4 500
tial molecules in our universe, water. Over the course of three one-hour films, PBS’s dynamic A35-64 0.8 984
line-up of experts will explore our shared past, present, and future through the lens of this M25-54 0.5 280
most magical of molecules. M35-64 0.9 552
Source: NTI Live+7 Nielsen National NPOWER, projections based on similar
programming, W 8p-11p, Jan-Dec 2017
Wiki Commons
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PRIMETIME
NOVA® COMMON CARRIAGE | DEMOS | | RATINGS | | AVG. IMPRESSIONS (000) |
Airs: Wednesdays @ 9pm HH 1.7 2,074
A25-54 0.5 615
NOVA is the highest-rated ongoing science television series—the gold standard to which all
A35-64 1.0 1,152
others pale in comparison. Each week, NOVA takes millions of curious viewers on an unforget-
M25-54 0.6 361
table voyage of discovery as it reveals cutting-edge breakthroughs in science, technology and
engineering. NOVA entertains, enlightens and challenges the mind. M35-64 1.1 668
US TV HH Coverage: 97%
Total Weekly Viewers P2+ (000): 3,599
Applied Physics Laboratory/Southwest
Courtesy of Johns Hopkins University
Source: NTI Live+7 Nielsen National NPOWER Oct 2016-Sep 2017 | TRAC Media
Services Oct 2016-Sep 2017
Current corporate sponsors:
Research Institute
Draper Laboratory, Fidelity
STORIES FROM THE STAGE NEW | DEMOS | | RATINGS | | AVG. IMPRESSIONS (000) |
Airs: Mondays @ 9:30pm on WORLD Channel A25-54 0.01 26
Stories from the Stage is a new series that captures the emotion, power and connection A35-64 0.02 64
made through sharing personal stories. Sponsors of Stories from the Stage also have the
unique opportunity to gain access and visability at live storytelling events. US TV HH Coverage: 61%
Source: Source: Neilsen National People Meter, Q4 2016 Quarterly Ratings, Live +7
Viewing. World Channel Mon-Sun 8P-11P.
© Patricia Alvarado
SUGAR LAND NEW | DEMOS | | RATINGS | | AVG. IMPRESSIONS (000) |
A 2-hour Documentary Coming in 2019 HH 1.4 1,593
Diabetes is often misunderstood or goes undiagnosed until it’s too late. Sugar Land helps A25-54 0.4 495
shine a light on this widespread disease and the scientific innovations that offer new hope. A35-64 0.7 852
M35-64 0.6 376
W35-64 0.8 476
© iStock Photo
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PRIMETIME
WORKING NEW | DEMOS | | RATINGS | | AVG. IMPRESSIONS (000) |
A 3-hour Documentary Coming in 2020 HH 1.4 1,645
A25-54 0.3 378
The employment landscape in the U.S. has been undergoing massive changes, with many
A35-64 0.6 725
U.S. jobs being automated or shipped offshore. WORKING explores how work as we know it is
M35-64 0.6 328
changing, and what today’s workforce can do to prepare for this new world of employment.
W35-64 0.6 397
Source: NTI Live+7, Nielsen National NPOWER, projection based on PBS Primary
Affiliates, M-Su 8p-11p, Apr 2017 – Mar 2018
© Guilherme Cunha on Unsplash
WORLD Channel | DEMOS | | RATINGS | | AVG. IMPRESSIONS (000) |
WORLD Channel offers 24/7 nonfiction programming at its best. A public media platform
for both established and emerging filmmakers, WORLD’s powerful documentaries strive to A25-54 0.012
bridge our differences and identify our commonalities. A35-64 0.020
US TV HH Coverage: 61%
Source: Neilsen National People Meter, Q4 2016 Quarterly Ratings, Live +7
© WORLD Channel AfroPop
Viewing. World Channel Mon-Sun 8P-11P.
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LIFESTYLE
BORN TO EXPLORE | DEMOS | | RATINGS | | AVG. IMPRESSIONS (000) |
Airs: Weekends 13 New Episodes HH 0.7 816
The world is full of beauty and wonder just waiting to be discovered. In this exciting series, A25-54 0.2 257
host Richard Wiese takes viewers around the world in search of adventure, wildlife, and A35-64 0.3 382
cultures untouched by modern civilization. Originally airing on ABC stations nationwide, Born W25-54 0.2 141
to Explore has moved to its new home on PBS. W35-64 0.3 205
Estimated US TV HH Coverage: 80%
Source: NTI Live+7 Nielsen National NPOWER Based on Sat & Sun PBS Lifestyle
Programming, April 2017 - March 2018 Jan-Dec 2016 & Born to Exp
© Born to Explore
LIDIA’S KITCHEN | DEMOS | | RATINGS | | AVG. IMPRESSIONS (000) |
Airs: Weekends HH 1.1 1,309
Join host, restaurateur and celebrity chef Lidia Bastianich for her new series Lidia’s Kitchen. A25-54 0.3 359
Lidia conjures simple seasonal dishes with grace, confidence and love, teaching viewers to A35-64 0.5 639
draw on their roots, allow for spontaneity and cultivate a sense of home in the kitchen. Already W25-54 0.3 206
nominated for a James Beard Award in its first season, Lidia’s Kitchen is the companion series to W35-64 0.6 377
her latest cookbook Lidia’s Commonsense Italian Cooking. US TV HH Coverage: 77%
Total Weekly Viewers P2+ (000): 3,729
Source: NTI Live +7 Nielsen National NPOWER, Oct 28-Nov 18, 2017 | TRAC Media
Services, Oct 28-Nov 18, 2017
© WGBH | Meredith Nierman
Current corporate sponsors:
Cento Tomatoes, Calabria, Grana Podano Cheese, Loacker,
Rovagnati, Auricchio
SIMPLY MING®
| DEMOS | | RATINGS | | AVG. IMPRESSIONS (000) |
Airs: Weekends HH 0.8 884
Emmy Award-winning chef, author, and restaurateur Ming Tsai is back in the kitchen! Simply A25-54 0.3 380
Ming shows viewers how to prepare simple and delicious meals “on the fly,” findng inspiration A35-64 0.5 295
from Ming’s own east-meets-west pantry, as well as “on the road,” using local ingredients as W25-54 0.3 166
he travels to exotic destinations. W35-64 0.5 295
US TV HH Coverage: 92%
Total Weekly Viewers P2+ (000): 1,110,00
Source: NTI Live+7 Nielsen National NPOWER, Jan 16, 2016
Current corporate sponsors:
© WGBH | Anthony Teuli
Melissa Spices, Subaru New England, Sam Adams/Boston
Beer, Korin
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KIDS
ARTHUR®
| DEMOS | | RATINGS | | AVG. IMPRESSIONS (000) |
Airs: Monday–Friday Daily HH 0.3 406
Arthur has consistently ranked as one of the most popular kids shows on any network. Based Kids 2-5 0.9 146
on the beloved books by Marc Brown, this fun, animated series centers on 8-year-old Arthur, Kids 2-11 0.7 266
his kid sister, D.W., and their friends. With an underlying commitment to literacy, Arthur uses Kids 6-8 0.6 72
engaging characters and amusing story lines to illustrate how kids from diverse backgrounds Kids 6-11 0.5 120
can learn to get along with one another and develop positive social skills. W18-49 w/K
KIDS
LET’S GO LUNA! NEW
| DEMOS | | RATINGS | | AVG. IMPRESSIONS (000) |
Airs: Monday–Friday Daily HH 0.5 639
Kids 2-5 1.5 232
Let’s Go Luna!’s whimsical and humorous stories celebrate and inspire global curiosity. Luna, Kids 2-11 1.1 451
the moon, guides three friends as they explore the world. The trio’s hilarious adventures Kids 4-8 1.3 255
introduce kids 4-7 to local language, music and daily life across continents, emphasizing Kids 6-11 0.9 220
connections with communities beyond their own neighborhood. W18-49 w/K
KIDS
PLUM LANDING | MONTHLY ENGAGEMENT |
A PBS KIDS Web Exclusive Series Page Views: 1,186,544
Plum Landing is a web-original adventure encouraging 6- to 9-year olds to get outdoors and Users: 153,637
interact with nature. Animated videos tell the story of Plum, a video game designer from the Sessions: 245,813
desolate Planet Blorb, who zooms to Earth longing to experience nature. There, she befriends Time Spent: 6:50
five eager kids and launches them on fun, nature-based missions. Plum Landing also features Source: Google Analytics Oct 2016-Sept 2017
live-action videos, games, hands-on activities and a mobile app!
Courtesy of © WGBH 2014
TM
READY JET GO! | DEMOS | | RATINGS | | AVG. IMPRESSIONS (000) |
Airs: Monday–Friday Daily HH 0.4 483
Kids 2-5 1.2 189
PBS KIDS soars into outer space with Ready Jet Go! Curiosity about space starts early, as soon Kids 2-11 0.8 315
as kids are old enough to look up at the sky and wonder: What’s up there? Ready Jet Go! Kids 6-8 0.7 82
introduces children to astronomy, earth science and technology in a fun and engaging way, Kids 6-11 0.5 126
through the adventures of an animated alien boy named Jet Propulsion! W18-49 w/KKIDS
SUPER WHY!
Airs: Monday–Friday Daily
Created to help kids learn the fundamentals of reading, Super WHY! uses literacy-based super | DEMOS | | RATINGS | | AVG. IMPRESSIONS (000) |
hero characters to engage children 3-6 years old in the love of reading. Super WHY! aims to HH 0.3 368
teach critical reading skills such as the alphabet, spelling, pronunciation, writing, phonics and Kids 2-5 1.2 186
word usage. Kids 2-11 0.6 244
Kids 6-8 0.3 37
Kids 6-11 0.2 59
W18-49 w KPUBLIC RADIO
INNOVATION HUB | DEMOS | | AVG. IMPRESSIONS (000) |
Airs: Weekends Weekly AQH (P12+) 53,100
AQH (A25-54) 33,100
Innovation Hub is an hour-long dive into big ideas and cutting-edge technologies. The Cume (P12+ ) 106,900
program features today’s most creative thinkers, exploring new avenues in education, Podcast/iTunes: 10K+/Month
science, medicine, energy, transportation and more. Host Kara Miller engages with top
innovators, examining fresh perspectives and potential solutions to some of our most Source: Nielsen Audio Nationwide - Act 1 Systems, Fall 2016 | ProTrac Dec 2016-Feb
2017
challenging problems.
© PRI
PRI’S THE WORLD® | DEMOS | | AVG. IMPRESSIONS (000) |
Airs: Monday–Friday in Midday and PM drive Daily AQH (P12+) 0.2
AQH (A25-54) 0.2
A co-production of Public Radio International, the BBC and Boston’s WGBH Radio, AQH (A35-64) 0.2
PRI’s The World is the only global radio news program developed specifically for an American US Coverage: 92%
audience. Each weekday, The World draws on its extensive network of resources to provide P12+ Weekly Listeners (program cume): 3,362 (000)
listeners with compelling, thought-provoking content about world events.
Source: Nielsen Audio Nationwide-Act 1 Systems, Fall 2016
© WGBH
STUDIO 360 | DEMOS | | AVG. IMPRESSIONS (000) |
AQH (P12+) 317,100
Airs: Weekends Weekly
AQH (A25-54) 190,900
Studio 360® is public radio’s smart and surprising guide to what’s happening in pop culture
and the arts. Listeners rely on Studio 360 to steer them to a must-see movie, the next book US Coverage: 69%
for their nightstand, or the song that will change their life. Each week, host Kurt Anderson P12+ Weekly Listeners (program cume): 597,400 (000)
introduces listeners to the people who are creating and shaping our culture.
Source: Nielsen Audio Nationwide-Act 1 Systems, Fall 2016
© Marco Antonio
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sgptv.org 800.886.9364 sgptv@wgbh.orgPUBLIC RADIO
THE TAKEAWAY | DEMOS | | AVG. IMPRESSIONS (000) |
Airs: Monday–Friday in Midday and PM drive Daily AQH (P12+) 525,000
AQH (A25-54) 196,300
The Takeaway is the fastest growing news program in public media. The series explores all the
news since the morning papers, with conversations on the issues of the day with experts and US Coverage: 87%
people of diverse voices and perspectives. Host Todd Zwillich invites listeners to discuss the P12+ Weekly Listeners (program cume): 2,699,700
political, scientific and economic events that shape our lives. Source: Nielsen Audio Nationwide-Act 1 Systems, Fall 2016
© Marc Vaillancourt | The Conversation Hub
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sgptv.org 800.886.9364 sgptv@wgbh.orgPODCASTS
THE FRONTLINE DISPATCH NEW
Season 2 Premieres in November 2018
FRONTLINE brings their unrivaled in-depth investigative reporting to podcasts with The
FRONTLINE Dispatch. The audio series embodies FRONTLINE’s long tradition of tough, fair,
and hard hitting investigative journalism, tackling timely and complex issues. The podcast
uncovers crucial domestic and international stories, with FRONTLINE’S unmatched brand of
unbiased and trusted insight. Season 2 of The FRONTLINE Dispatch launches in November
2018 with 10 new episodes.
©FRONTLINE | PBS
STORIES BEHIND THE STAGE NEW
Season 1 Premieres in January 2019
Coming in January 2019, the all new Stories Behind the Stage podcast series takes listeners
on an intimate audio deep dive into the backstory and personal outcomes from Season
1‘s storytellers. Host-led interviews revisit themes and teller stories, inviting listeners into
personal narrative experiences beyond the broadcast. With seven all-new audio episodes,
each told in two acts, the Stories Behind the Stage podcast series will delve into the original
stories that resonated with fans from Season 1.
© Patricia Alvarado
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sgptv.org 800.886.9364 sgptv@wgbh.orgCREDITS
Cover photo credits: READY JET GO!: Wind Dancer Films | MASTERPIECE: Courtesy of ITV Plctures for MASTERPIECE | NOVA: ©WGBH | LIDIA’S
KITCHEN: © Meredith Nierman WGBH | ANTIQUES ROADSHOW: © WGBH/Meredith Nierman | PINKALICIOUS: © 2016 WGBH Educational
Foundation. All rights reserved. Pinkalicious, Peter & the other Pinkalicious characters and underlying materials (including artwork) are
trademarks and copyrights of Victoria Kann. Used with permission. | ARTHUR: ©Marc Brown | FRONTLINE: Courtesy of Frontline | WILD
KRATTS: ©Kratt Brothers Company. All Rights Reserved | MOLLY OF DENALI: © 2017 WGBH Educational Foundation. All rights reserved. |
AMERICAN EXPERIENCE: Courtesy of PBS
ARTHUR® © 2000 WGBH Educational Foundation/Cookie Jar Entertainment, Inc. All rights reserved. “Arthur” & the other Marc Brown ARTHUR
characters and underlying materials (including artwork) ™ and © Marc Brown
CURIOUS GEORGE® is a production of Imagine Entertainment, WGBH Boston, and Universal. Curious George and related characters, created by
Margret and H.A. Rey are copyrighted and trademarked by Houghton Mifflin Harcourt and used under license. Licensed by Universal Studios
Licensing LLC. Television Series: © 2016 Universal Studios. All Rights Reserved. Proud Sponsors of Curious George®on PBS KIDS® are ABCMouse.
com and Kiddie Academy®
DINOSAUR TRAINTM © The Jim Henson Company. JIM HENSON’S mark & logo, Dinosaur Train mark & logo, characters and elements are
trademarks of The Jim Henson Company. All Rights Reserved
LET’S GO LUNA!: ©2018 9 Story Media Group
MOLLY OF DENALI: © WGBH 2017
PINKALICIOUS & PETERRIFIC © 2018 WGBH. Underlying © Victoria Kann, or Victoria Kann and Elizabeth Kann. TM: Victoria Kann. All third-
party trademarks are the property of their respective owners. Used with permission.
PLUM LANDING: © WGBH 2014
READY JET GO! © Wind Dancer Films
THE RUFF RUFFMAN SHOW: © WGBH 2017
SUPER WHY! ©2014 Out of the Blue Enterprises LLC. All Rights Reserved. Super WHY and all related titles, logos and characters are trademarks
of Out of the Blue Enterprises, Inc.
THE CAT IN THE HAT KNOWS A LOT ABOUT THAT! © 2010 Dr. Seuss Enterprises, L.P. All rights reserved. Based in part on The Cat in the Hat
Knows a Lot About That! TV series CITH Productions, Inc. and Red Hat Animation Limited. The Cat in the Hat Knows a Lot About That! logo and
word mark TM Dr. Seuss Enterprises, L.P., Portfolio Entertainment Inc. and Collingwood O’Hare Productions Ltd.
WILD KRATTS is a Kratt Brothers Company / 9 Story Entertainment production ©2014 WK 3 Productions Inc.
The PBS logo and PBS KIDS logo are registered marks of PBS and are used with permission. All third party trademarks belong to their respective
owners. Used with permission. All rights reserved.
Updated October 10, 2018 | © 2018 WGBH Educational Foundation
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