WORKING TOGETHER FOR A BRIGHTER FUTURE - ISSUE 82 MARCH 2020 - Australian Wool Innovation
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ISSUE 82 MARCH 2020
PROFIT FROM WOOL INNOVATION
www.wool.com
WORKING
TOGETHER
FOR A
BRIGHTER
FUTURE
08
NORTH POLE
51
RHDV2 RABBIT SMART TAGS PUT
53
IN WINTER CALICIVIRUS TO THE TEST
36 F
LYSTRIKE
VACCINE R&D
20 P
RINCE
PROMOTES WOOL
EDITOR OFF-FARM ON-FARM
Richard Smith
E richard.smith@wool.com
4 Review of Performance 32 Sheep of the future
CONTRIBUTING WRITER 4 Wool industry long term plan 34 Good news on wool residues
Lisa Griplas
E lisa.griplas@wool.com 5 Getting sporty in Japan 35 Measuring wool follicle density
6 Wool grows in sportswear 36 Flystrike vaccine research update
Australian Wool Innovation Limited
A L6, 68 Harrington St, The Rocks, 7 Seamless Merino knitwear 38 Sheep flystrike risk factors
Sydney NSW 2000
GPO Box 4177, Sydney NSW 2001 8 Dark Ice Project to cross the Arctic 40 Parasite control: how do you compare?
P 02 8295 3100
E info@wool.com W wool.com 10 International Woolmark Prize 41 ParaBoss resources
AWI Helpline 1800 070 099 42 Putting WormBoss into practice
12 Collaborative education initiative
SUBSCRIPTION 13 Karl Lagerfeld and Woolmark 43 Parasite management plans
Beyond the Bale is available free.
To subscribe contact AWI 14 Consumers urged to #buyfromthebush 44 Is your WEC provider up to scratch?
P 02 8295 3100 E info@wool.com
15 Sleepy Merino pyjamas 45 New WEC test
Beyond the Bale is published by Australian 46 Merino Lifetime Productivity
Wool Innovation Ltd (AWI), a company
16 Sarah Jane Bond baby blankets
funded by Australian woolgrowers and the 18 SWOOLLY knitwear from WA 48 AWI flystrike publications
Australian Government. AWI’s goal is to help
increase the demand for wool by actively 19 Wool care is easy campaign 49 New footrot resources
selling Australian wool and its attributes
through investments in marketing, innovation 19 Wardrobe.NYC’s timeless luxury 50 National Wild Dog Action Plan
and R&D – from farm to fashion and interiors. 20 Prince promotes wool to textile trade 51 RHDV2 rabbit calicivirus
COPYRIGHT 21 Students design Merino outerwear 52 Coordinating wild dog control
Material in Beyond the Bale is copyright.
21 The Wool Lab expands 53 AWI smart tags put to the test
Reproduction of the material is encouraged.
However prior permission must be obtained 22 Click to buy with Farfetch 54 Improving pregnancy scanning adoption
from the Editor.
23 Fusalp’s après ski and chic urban knits 55 Shearing handpiece to get smart
DISCLAIMER
To the extent permitted by law, Australian 24 Machine-washable wool suits 56 WA shearing camp provides a future
Wool Innovation Ltd excludes all liability
24 AWI receives award in China 58 Shearing shed design workshop
for loss or damage arising from the use of,
or reliance on, the information contained in
25 Wool moving onward in Japan 59 Shearing competitions promote quality
this publication.
The Woolmark symbol is a certification mark 26 India gets crafty with wool 59 Woolmark bale stencil
registered in many countries.
© 2020 Australian Wool Innovation Ltd. All 27 Wool grows at retail in Vietnam 60 LambEx heads to Melbourne in July
rights reserved.
28 Indian students inspired by wool 61 Students gain insights into ram health
ADVERTISING SALES 29 Wool4School’s 100,000 students
Steve Luxford, Pulse Hub Pty Ltd 62 Fostering wool industry leaders
P 0429 699 553 30 Chanelle’s Wool4School journey
E steve.luxford@pulsehub.com.au
63 Future leaders’ optimism for wool
Advertising is subject to terms and conditions 64 Price risk management
published on the ratecard, which is available
from Pulse Hub. 66 EMI steadies and still historically high
ISSN 67 WoolQ
1447-9680 WOOL.COM
68 Coronavirus (COVID-19) outbreak in China
To subscribe to the free monthly AWI e-newsletter
FRONT COVER for woolgrowers, and the weekly wool market review 70 Readers’ photos
A shearer training camp for young Ingenious e-newsletter, visit www.wool.com/subscribe
Australians in the Mid-West region of Western
Australia has made them job ready for shed work,
thereby benefiting both the wool industry and AWI INVESTMENT STRATEGIES
local communities. Read more on page 56.
Marketing Sheep Production,
Consultation
Science & Technology feedback@wool.com
Processing Innovation
This magazine is printed on PEFC Traceability
& Education Extension
(Programme for the Endorsement of WOOLMARK.COM
Forest Certification) paper stock.
instagram/BeyondTheBale facebook.com/TheWoolmarkCompany
twitter.com/woolinnovation instagram.com/TheWoolmarkCompany
youtube.com/AWIWoolProduction twitter.com/woolmark
wool.com/podcast youtube.com/TheWoolmarkCompany
View Beyond the Bale online at
BtB http://beyondthebale.wool.com
GD3719
UPFRONT 3
GETTING ON WITH
BUSINESS
We are continuing with initiatives to help increase the Stuart McCullough
Chief Executive Officer
demand for wool through investments in marketing and Australian Wool Innovation
R&D – from farm to fashion.
RECOVERING Whether you are recovering from drought 1500-1600c EMI is good, but not great. I still
and/or bushfire, I urge you take advantage firmly believe that Merino is a $20-fibre,
FROM DROUGHT of AWI resources. This includes utilising because cashmere is a $120-fibre, and the
AND BUSHFIRE the resources of the AWI-funded grower fibre characteristics of cashmere and wool
The past few months have seen some networks which run in each state: Sheep are precisely the same. While cashmere
of the most dramatic climatic conditions Connect in NSW, South Australia and is slightly finer on average, Australia has
that Australia has seen. I have been deeply Tasmania; Leading Sheep in Queensland, Merino wools that are as fine as cashmere
concerned about the circumstances of the BestWool/BestLamb in Victoria and The and have a better length. I am very confident
many woolgrowers and rural communities Sheep’s Back in WA. Their website and that the EMI can reach heights of $20+ again.
that have not only been experiencing contact details are at www.wool.com/ However, we are facing some tough global
the effects of ongoing drought conditions, networks or call the AWI Helpline on economic issues: international trade tensions
but also those of you who have been 1800 070 099. such as those involving the US and China;
affected by the unprecedented scale of the weakened consumer demand for all goods
bushfires this season. AWI REVENUE AND (not just wool); and now there are the
EXPENDITURE worries about the Coronavirus, although this
For a long time now, AWI has been proactive thankfully hasn’t had a significant effect on
In the past 6-12 months, AWI’s revenue,
in providing support and information the wool market so far.
which is largely dependent on wool levy
resources to woolgrowers in need. On
income, has taken a hit. This is due to a
the AWI website at www.wool.com/ It’s important we remain confident and
combination of three things. Firstly, the
droughtresources, we make available a show resilience during this period of market
reduction in the rate of wool levy from 2%
range of drought planning and management fluctuation. I strongly believe that the
to 1½%, which came into effect on 1 July last premium and natural qualities of our fibre
publications, webinar recordings and other
year. Secondly, the fall in Australia’s wool and the relationships we have built along
resources for woolgrowers going into,
production caused by the drought. Thirdly, the supply chain during the past decade
enduring or recovering from drought.
the fall in the EMI that began about 10 ensures a positive outlook for Australian
We also provide links to useful external
months ago resulting in the EMI now being wool. At AWI, while we work to defend
resources and government agencies that
about 25% down on the record prices we had traditional markets like suiting, we are very
provide drought assistance. As this fire
during 2018/19. active in pursuing new and growing markets,
season began, we also made available on the
AWI website at www.wool.com/bushfires especially in sports and athleisure apparel,
AWI operates in a lean, efficient and
a range of resources for woolgrowers to and in regions like the USA, where there is
transparent manner, but just like any
prepare for and recover from bushfires. great potential to grow the market for wool.
business with a reduced income, we have had
Thankfully, many parts of the country
to make cutbacks in staffing and projects.
REVIEW OF
While we have had healthy reserves, some of
have recently received some reasonable
which we are using, the reality is that with
PERFORMANCE
falls of rain and green grass is returning to AWI is now 98% through implementing
a reduced revenue we can’t provide the level
paddocks. While not everyone has received the recommendations of the company’s
of R&D and marketing that we had done in
the same amount of rain and it’s probably independent Review of Performance (ROP).
previous years. Nevertheless, rest assured
too soon to say that the drought has broken, To aid transparency with woolgrowers,
that we are making sure that what we do is
the conditions for a lot of woolgrowers industry and Government, AWI’s online
done for the maximum benefit of Australian
has improved, which is a great relief. Many Review of Performance Implementation
woolgrowers.
woolgrowers will be considering purchasing Portal (ROPIP) has been available for all to
replacement sheep and restocking, or
WOOL MARKET view since we launched it in September 2018.
letting their stock out of containment It continues to provide detailed and up to
yards. For those woolgrowers, AWI provides
AND PRICES date information about the progress that
information resources for rebuilding in a During the past few months, prices have has been made by AWI in implementing the
considered way to maximise benefits and begun to recover from the fall in the EMI recommendations. See the next page and
avoid potential problems. that happened in mid-2019. The current http://rop.wool.com for more details.
4 UPFRONT
REVIEW OF PERFORMANCE RECOMMENDATIONS
AWI’S PROGRESS OF IMPLEMENTATION
As part of AWI’s three-year business cycle, an independent THEME IMPLEMENTATION PROGRESS
review of performance (ROP) of AWI is routinely undertaken
100%*
to assess the company’s performance. The latest ROP was CONSTITUTION
undertaken by Ernst & Young (EY) for the period 2015-2018. 24 out of 24 recommendations complete.
EY’s report, which was published in July 2018, included 82
recommendations.
97%*
GOVERNANCE
In September 2018, AWI launched its ROP 20 out of 23 recommendations complete.
Implementation Portal at rop.wool.com to provide
98%*
detailed and up to date information to woolgrowers MONITORING EVALUATION
about the progress made by AWI in implementing the 82 & REPORTING
recommendations. Displayed right is a summary of the 13 out of 16 recommendations complete.
overall progress, and the progress across each of the
100%*
seven themes of the recommendations. COLLABORATION
3 out of 3 recommendations complete.
Further information is available at
rop.wool.com
98%*
PEOPLE & CULTURE
98%
6 out of 7 recommendations complete.
90%*
CONSULTATION
AWI POSITION 4 out of 5 recommendations complete.
OVERALL
Agree/ Industry
IMPLEMENTATION agree (81)
96%*
ROP RECOMMENDATIONS
PROGRESS For Shareholder
& IMPLEMENTATION
Consideration (1)
2 out of 4 recommendations complete.
* Percentage figure is calculated on the cumulative completion rate within each theme.
(as at 11 February 2020)
Remaining recommendations at various completion stages.
To view individual recommendation progress rates, visit rop.wool.com
WOOL INDUSTRY LONG-TERM PLAN
AWI’s Woolgrower meeting, and these were grouped into the
Consultation Group is to following nine main themes for discussion:
Genetics; Animal welfare and biosecurity; WHAT IS THE
develop a 10-year strategic
plan for the Australian wool
Feral pests; Pastures, farming systems and
drought; Shearer and wool handler training;
WOOLGROWER
industry, in consultation Digital; Market intelligence and traceability;
Grower engagement; and Marketing.
CONSULTATION
with woolgrowers and
other industry stakeholders. Consultation with wider industry GROUP?
AWI will resource the stakeholders will be paramount throughout AWI’s new consultation model was
the plan’s year-long development process. It
development of the plan. is anticipated that this wider consultation
developed with industry endorsement
and rolled out last year. It enables AWI
process will include a combination of online to ascertain the key R&D and marketing
T he Woolgrower Consultation Group and phone surveys, one-on-one meetings, priorities of woolgrowers and industry.
(WCG) held its first meeting on 15 workshops and regional meetings. It has two key forums through which
November last year, which was attended by AWI formally consults and engages with
One of the strong messages arising from
representatives from 26 woolgrower groups woolgrower representative groups.
the WCG meeting was the importance of
as well as the Department of Agriculture,
attracting and mentoring young entrants to Firstly, the AWI Woolgrower Industry
together with AWI directors and managers.
the industry. This will mean ensuring gender Consultation Panel (WICP) which
One of the main purposes of the WCG and age equity is evident within the WCG is made up of national woolgrower
meeting was to discuss the framework for and will be achieved by each WCG member representative organisations, the
a wool industry 10-year strategy (which nominating a suitable second representative Department of Agriculture, AWI and an
will help guide AWI’s three-year Strategic to mentor and join them as part of the WCG. independent chair. The second forum,
Plans). The development of a strategic the AWI Woolgrower Consultation Group
AWI is facilitating the development of the
long-term vision for the wool industry was (WCG) is a broader group comprising
10-year industry plan, while the WCG is the
one of the recommendations from the 2018 representatives of state and regional
principal oversight body for the project and
Review of Performance. production-based woolgrower groups, as
will be the ones ultimately to approve the
well as the members of the WICP.
Members of the WCG were asked to supply to plan. It is the intention that the plan will
AWI their group’s research and development be launched before the next AWI Annual MORE INFORMATION
(R&D) and marketing priorities prior to the General Meeting (AGM) in November. www.wool.com/consultation
OFF 5
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A clip from a video by Lanvin Sport promoting its wool golfing apparel in Japan. A promotion of Munsingwear wool golfing apparel
in Japan.
WOOL TEES
business case so that we can extend
our relationship with other brands of
Descente Group in the future.”
OFF IN JAPAN
THE THREE BRANDS
Munsingwear is one of the famous golf
wear brands in Japan for men and women.
It is the third largest brand in the Descente
Group with 150 stores and 500 wholesale
The biggest sportswear group in Japan has expanded the partners. Wool apparel promoted during
number of its products containing wool, thanks to a marketing the recent campaign has included golfing
jackets, jumpers, trousers and skirts.
collaboration with The Woolmark Company during the past
Autumn/Winter season as well as the upcoming Spring/ Lanvin Sport is widely acknowledged as a
Summer season. high-end French golf wear brand in Japan
and has 58 stores and 60 wholesale accounts.
Wool jumpers and jackets have been
T he Descente Group is the largest
Japanese sportswear group with annual
sales of A$1.87 billion and it operates several
Australian wool-growing properties in 2018,
and close work with the various brand
managers, it decided to expand its use of wool
promoted during the past winter season.
Marmot is a well-known outdoor wear
major sports and outdoor apparel brands and convey the story of the fibre to consumers. brand for men and women in Japan, with
including golfing brands Munsingwear and sales mainly from 800 wholesale partners.
Lanvin Sport and outdoor brand Marmot. “Through this collaboration with three It is the first brand in Japan to use the
of Descente’s brands, we are marketing 100% Merino wool water and wind resistant
The Woolmark Company is supporting the Merino wool as the best fibre for sports Neulana Protect fabric made using OptimTM
promotion of nearly 100,000 pieces of wool and outdoor activities, but also promoting technology. Aside from wool jackets, other
and wool blend products of these three Merino wool as a natural and earth-friendly wool products promoted have included
brands during the Autumn/Winter season fibre of choice,” said AWI Country Manager long-sleeve T-shirts.
and upcoming Spring/Summer season. Japan Samuel Cockedey.
MARKETING ACTIVITIES
Descente has in the past only used a small “We are encouraging these three brands
amount of wool. However, following an to increase their use and marketing of The marketing of the brands’ wool products
inspiring AWI-organised tour of several wool whilst also creating a successful includes print and digital channels as well
as in-store promotion.
Print advertorials promoting the wool products
and educating readers about the natural origin
and benefits of wool have appeared in the
most famous and major newspaper in Japan,
Nikkei, golf magazines and brochures.
Digital promotion has included features on
Descente’s and the brands’ own websites,
the most famous outdoor/fashion website
in Japan ‘Go Out Web’, as well as social
media posts on Instagram and Facebook.
In-store promotion at all 208 of Munsingwear’s
and Lanvin Sport’s stores across Japan has
included window displays, brochures, wool
care guides, special swing tickets and digital
Marmot is the first brand in Japan to use the 100% Merino wool water and wind resistant signage, plus wool key ring mementos.
Neulana Protect fabric made using OptimTM technology.
6 OFF
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MERINO AT ISPO
Polar explorer George Bullard launching the Dark Ice Project on The Woolmark Company stand at the ISPO sports and outdoor trade show.
With the industry’s continued focus on sustainability (sustainability is no longer a trend, it is
an inherent aspect of the textile industry), the world’s leading sports and outdoor trade show
ISPO was this year again the perfect opportunity for brands to drive demand for Merino wool.
M erino wool’s presence continues to
increase in the rapidly growing sports
and outdoor market. This was very much in
Merino wool, provided the starting point
for the kit’s development. A selection of the
garments was on show at The Woolmark
wool and it won the award for its cushioning
properties, comfort and sustainable approach.
evidence at the ISPO trade show in January Company’s stand at ISPO before they go A seamless running shoe that has a knitted
through the final round of testing. Merino wool inner layer won Italian company
in Munich which attracted more than 80,000
UYN a Gold Award in the Fitness & Team
visitors from more than 120 countries.
Also on display on The Woolmark Company Sports category. In the Outdoor category,
Increased competition in the activewear stand was a prototype yoga collection Icebreaker won a Gold Award for its 100%
market means a growing number of brands illustrating the full potential of Merino wool Merino wool Nature Dye 200 Oasis Long
are looking to innovate with natural in technical seamless performance apparel Sleeve Crewe, while Italian company SALEWA
performance fibres, such as Australian (see page 7). Partnering with knitting machine won an award for its Fanes Wool Powertex
Merino wool. This move not only allows manufacturer Santoni Shanghai and designed Jacket for women.
for a point of difference, but also fulfils by innovative knitwear designers Studio Eva x
Carola, the seamless yoga collection was created A new award category at ISPO this year
the demands of environmentally-aware
using Merino wool yarn from Südwolle Group. was the Brandnew category for newcomers
consumers seeking a healthier lifestyle.
to the sporting goods business. Founded
AWI’s marketing arm The Woolmark The latest edition of AWI’s The Wool Lab in 2018, Berlin-based label mvdham uses
Company once again exhibited at ISPO, Sport sourcing guide was again available for only natural fibers, as is the case with its
displaying innovative wool products – for viewing, providing visiting manufacturers and LAPALUE range that uses a padded two-
activities such as yoga, hiking and cycling – brands with direct access to the world’s most layer fabric made from wool and silk, which
and championing Australian wool’s natural innovative technical performance fabrics and won the company the ISPO Brandnew
yarns. The inaugural The Wool Lab Vision (see award in the Urban Outdoor category.
benefits and technical properties.
page 25) was also on show.
Zhejiang Xinao Textiles of China won the
In a major new initiative, The Woolmark
Company along with adidas, BYBORRE WOOL WINNERS ISPO Textrends award for the Base Layer
and GORE-TEX were announced as official OF ISPO AWARDS category for its Bundle yarn. The yarn is
produced using Hybrid Spinning Technology
technical partners for the ‘Dark Ice Project’,
Prestigious awards were won at ISPO by where ultra-fine Merino wool together with
an ambitious winter expedition to the
several companies for their wool innovations. polyamide is ‘bundled’ together during the
Arctic, strategised by three of Britain’s most
German company Alpina Sports won Product yarn formation process. Circular knitted
accomplished polar explorers – see pages
of the Year in the Snowsports category for its fabrics and garments made from the Bundle
6-7 overleaf. The four companies have been
Prolan Vest which is a back protector to help quality yarn exhibit a high degree of wear
tasked to design and create a kit to meet the keep skiers or mountain bikers from injury. performance while maintaining a smooth
athletes’ physiological and environmental It consists of three layers of pressed 100% surface appearance.
needs. The explorers’ fibre of choice, 
OFF 7
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SEAMLESS
wool has a wonderful soft touch. Choosing
the right twist level is always a balancing act
between the yarn’s hairiness and softness.
MERINO
Next-to-skin clothing must be abrasion
resistant and so a higher twist level is needed.”
“The beauty and sophistication of this
KNITWEAR
natural fibre means we can create styles
with an unparalleled level of fineness and
softness, creating innovative patterns and
structures on a single finished fabric.”
Leila Guo, Santoni
DESIGNED FOR
PERFORMANCE The collection was constructed using the
latest seamless technology circular knitting
machines from Santoni Shanghai. What
A new prototype yoga collection that illustrates the full
started as a way to manufacture comfortable
potential of Merino wool in seamless performance apparel under garments, these machines are now
is being showcased to the textile trade by AWI’s subsidiary opening new markets.
The Woolmark Company, with the aim to drive new growth “Seamless technology from Santoni Shanghai
opportunities for wool in sports and performance wear markets. is key to creating graphics within the textiles,”
explained Santoni Shanghai Marketing
Director, Leila Guo. “When seams are removed,
M erino wool is soft next to skin, breathable,
naturally elastic and odour resistant,
making it ideal for stretch related activities like
and brands to use Merino wool in their own
seamless performance apparel, thereby
building demand for the fibre.
fantastic results can be achieved; the garment
attains a new level of comfort that is seldom
found with conventional methods.
yoga. In addition, the eco-credentials of the
fibre – namely being 100% natural, renewable “Combining wool with Santoni Shanghai’s
“This innovative new concept yoga technology means we can create a unique
and biodegradable – align with yoga’s
connection with both nature and mindfulness.
collection draws on the form and touch experience with fine gauges, no seams
function of seamless construction whilst and mindful engineering. Clothing has that
Seeing a gap in the market for seamless highlighting wool’s natural benefits and all-important second skin effect that feels soft
yoga apparel made from Merino wool, The innate versatility.” and sensual against the skin.”
Woolmark Company’s processing innovation Julie Davies, AWI
team introduced Merino wool to the state-of- MORE INFORMATION
the-art circular seamless knitting machines www.woolmark.com/yoga
of Santoni. “With the increasing rise of mindful
Through rigorous product development, a consumption and the importance of health
12-piece collection was designed by innovative and wellbeing, The Woolmark Company
knitwear design studio Eva x Carola, using brought together a collection of like-minded
Merino yarn from Südwolle Group. Created partners inspired by fitness and yoga’s
in a vibrant colour palette, the collection connection with all things natural,” explained
includes leggings, crop tops and bras, racer- AWI General Manager, Processing Innovation
back tank top and a T-shirt, all designed with & Education Extension Julie Davies.
performance in mind. The Woolmark Company works closely
The collection was launched at the sporting with spinners to develop Merino wool and
textiles trade show Performance Days in wool-rich yarns for specific categories, such
Munich in November and continues to be as performance-wear, and in this way drives
shown by The Woolmark Company at other new growth opportunities for wool.
leading trade shows, including ISPO (see Choosing the perfect yarn was a major
opposite). International trade shows are the factor for the design of this collection,
ideal place to showcase the collection, with the with Eva x Carola finding the right balance
aim to inspire the attending manufacturers between pushing a next level three-
dimensionality in seamless products with
a certain level of performance, whilst also
retaining the right touch and feel.
The collection’s hero yarn is a superfine
15.5 micron Merino wool yarn from the
Südwolle Group.
“For our next-to-skin yarns we use superfine
Merino wool, ranging from 15.5 microns
upwards to ensure next-to-skin softness and
comfort,” said Michel Mastio, Director Circular
A prototype seamless yoga collection made Knitting and Hosiery Yarns, Südwolle Group.
from Merino wool is being showcased by The
Woolmark Company at trade shows across the “The persistent rumour that wool is itchy is
world to inspire brands to use the fibre in similarly outdated and clothing made from this Merino
innovative ways in their own collections.
8 OFF
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AN EXPEDITION
ACROSS THE ARCTIC
IN THE DARKNESS
OF AN ICY WINTER
The three explorers taking part in the
Dark Ice Project will trek across the North
Pole in the total darkness of the Arctic
winter, experiencing below -40o Celsius
temperatures and hurricane-force winds.
Luckily, they’ll be wearing Merino wool!
FAST FACTS The Woolmark Company with its Dark Ice Project partners is
creating the ultimate polar exploration garments for a trio of
• The Dark Ice Project involves three explorers who will travel across the Arctic to the North Pole in
of Britain’s most accomplished
the dark of winter. The project provides a unique opportunity
polar explorers embarking on a
gruelling six-month expedition to to showcase and ultimately commercialise innovative products
collect vital scientific data from the made from Australian Merino wool.
Arctic Ocean and trek to the North
Pole, all in the darkness of winter
(hence the name ‘Dark Ice Project’).
This is the first expedition of its kind Imagine the North Pole in winter. -40o
Celsius, icy winds and complete darkness.
of microplastics in the Arctic Ocean and
measuring ice thickness to help understand
climate change.
and a unique venture. There are only a handful of polar expeditions
• The Woolmark Company is an official in history that have ventured into the polar The three explorers – Alex Hibbert, George
apparel partner of the Dark Ice Project winter. However, in September this year, Bullard and James Wheeldon – will set off
and will bring together leading sports three Britons will venture into the darkness in September from northern Canada for the
and technical apparel partners and on an unassisted six-month journey, aiming first phase of their expedition, a three-week
manufacturers for the project. They to get all the way to the geographical North sail northerly on the Arctic Ocean. They will
are developing an innovative Merino Pole before the sun begins to rise six months then drift in their boat while they undertake
wool apparel system for each of the later in March 2021. their scientific research, until January next
explorers that will enable them to year when they will begin their ski/trek to the
More is known about the surface of the moon North Pole. If they arrive at the North Pole by
perform and ultimately, survive.
than the Arctic Ocean in winter, yet it provides 19 March 2021, they will be the first explorers
• The project will help promote the a key barometer to the health of our planet. to reach the North Pole without resupply in
performance and eco benefits of Merino So this first-ever winter expedition is not only polar winter conditions, before the sun rises.
wool and drive product innovation that about exploring new territory but also about
can be commercialised at the end of making fresh discoveries in environmental The ski/trek phase will take up to 70 days
the expedition. science, such as finding out the behavior with the explorers usually trekking for 8-10
OFF 9
FARM
The six-month expedition will commence in September this year, but the team have already tried out the kit on a pre-expedition trip to Canada to test and
refine the equipment and garments.
hours each day, in extreme cold reaching -40o “Our clothing forms an essential part
Celsius and hurricane-force winds. Remember, of this project; indeed, it allows us to “The Dark Ice Project not only reinforces
the trek will also be in total darkness with no survive in the harsh winter on the Arctic The Woolmark Company’s commitment
sunlight during the winter months! Ocean,” said Dark Ice Project explorer to championing innovation at the fibre,
George Bullard. processing and garment stage, but also
The explorers’ kit and equipment will be
highlights our dedication to promoting
key to their success. Such extreme “We are delighted to be able to build and
best-practice to ensure minimal impact
conditions mean there are specific and create specialised base- and mid-layer
on the environment.”
exacting requirements for their garments, garments that are not only sustainably
AWI CEO Stuart McCullough
such as wind and water resistance, durability, sourced but also traceable from Australian
breathability, moisture management and farms to the finished products. This ethos
maintaining thermal comfort. aligns seamlessly with ours.”
The Dark Ice Project will not only garner
The Dark Ice Project draws on the The kit has currently undergone lab testing as attention for the performance and eco
expertise of technical performance leaders well as two rounds of extreme wear testing to benefits of Merino wool amongst sports
The Woolmark Company, adidas Terrex, ensure ultimate performance; the first being and outdoor brands, the wider apparel trade
BYBORRE and GORE-TEX to design a series of high-tech environmental chamber and global media, but it will also present
and create a kit to meet the athletes’ tests and the second during a one-month new and innovative wool fabrications to the
physiological and environmental needs. pre-expedition trip in northern Canada. trade that can be commercialised for wider
adoption. The expedition team’s scientific
Merino wool is the original performance The wool single jersey base-layer developed
investigations will also highlight and reflect
fibre and its technical benefits coupled has successfully outperformed the single
wool’s eco-credentials.
with its eco-credentials – it is 100% natural, jersey base-layer previously worn by the
renewable and biodegradable – make it the explorers, securing a reduction in total weight “The Dark Ice Project not only reinforces
fibre of choice for the explorers’ kit. of 18%, an increase in thermal resistance of The Woolmark Company’s commitment to
26%, a 3% increase in breathability and the championing innovation at the fibre, processing
dry time and drying rate improved by 28% and garment stage, but also highlights our
“We are delighted to be able to build and
and 61% respectively. The base- and mid- dedication to promoting best-practice to ensure
create specialised base- and mid-layer layer fabrics have also undergone Woolmark minimal impact on the environment,” said AWI
garments that are not only sustainably quality assurance testing. CEO Stuart McCullough.
sourced but also traceable from Australian
farms to the finished products.” Feedback provided by the explorers based “We are proud to have partnered with this
George Bullard, on their experience on the pre-expedition group of like-minded global leaders in
Dark Ice Project explorer trip will be used to make any necessary performance and innovation, challenging
changes to the final kit. and inspiring us in new and unique ways.”
The Woolmark Company and textile
innovation studio BYBORRE have developed
a wool-rich base- and mid-layer system
from technical Merino yarns from the
Südwolle Group, providing next-to-skin
comfort, superior breathability and
enhanced protection from the elements.
By utilising innovative Merino wool yarns
and fabrics, the explorers are able to dress
lighter, without losing protective benefits
such as warmth.
Adidas Terrex has developed the
outerwear in collaboration with BYBORRE,
supported by The Woolmark Company
and GORE-TEX. The outerwear includes
weather protection technology from
GORE-TEX, along with a wool fleece lining
in the trousers and jackets for enhanced The explorers at their base during pre-expedition testing in Canada.
thermoregulation, to be worn during the Their Merino garments include base-, mid- and outer-layers.
ski phase of the expedition.
10 OFF
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Models displaying the Merino wool garments by the 10 finalists in front of the crowds at the International Woolmark prize event in London.
INTERNATIONAL
WOOLMARK PRIZE During last month’s London Fashion Week, woolgrower Anthea Sutherland
of ‘Pooginook’ presented this year’s International Woolmark Prize, the illustrious fashion
competition that generates long-term demand for Australian Merino wool by connecting
emerging designers and consumers with our premium fibre.
level we see here tonight. Each and every The Woolmark Company, the International
designer here tonight has done Australia’s Woolmark Prize generates long-term demand
wool industry proud. I am so looking forward for Australian Merino wool by increasing the
to going home and sharing this unforgettable knowledge of and lifetime loyalty to the fibre
experience with other growers. amongst the competition’s designers and
alumni around the globe.
“I would like to congratulate AWI on the
initiative of the International Woolmark Prize. Furthermore, the phenomenal interest in
The encouragement and opportunity they these awards from fashion communities and
provide to young designers and countless media globally has helped put wool back on
people across the fashion industry to empower the agendas of a broader range of fashion
the use of our amazing, low impact, and designers, manufacturers, brands and
traceable fibre is simply outstanding.” retailers, and consequently into retail stores
for consumers to purchase.
Woolgrower Anthea Sutherland of ‘Pooginook’ with
winning designer Richard Malone, to whom she “Each and every designer here tonight has
presented this year’s International Woolmark Prize. done Australia’s wool industry proud.”
THE 2019/20
COMPETITION
O n an exciting February evening in Woolgrower Anthea Sutherland
central London, more than 16,000km To reinforce the origin of the fibre and the
integrity of the supply chain used in the
from the sheep paddocks of ‘Pooginook’ in
Anthea reinforced to the audience the natural creation of the collections, each finalist
the southern Riverina of NSW, woolgrower
eco credentials of Australian Merino wool. was this year required to present ‘traceable’
Anthea Sutherland had the distinction
collections, using technology from platform
of announcing the winner of the 2020
“From our unique and diverse landscape partner Provenance. By focusing on
International Wool Prize in front of transparency and sharing key product
is produced this exquisite and sustainable
an audience comprising global fashion fibre. Our passion and dedication to our
celebrities, influencers and media. sheep and to our land means we continue to
work with Mother Nature, not against her,
“I am part of a fifth-generation wool-
to ensure our industry thrives in the most
growing family, currently from Jerilderie
sustainable way possible.”
in Australia, standing here in front of you
at the International Woolmark Prize at It was very fitting for an Aussie woolgrower
London Fashion Week; what a privilege to to present the award, given that the
represent Australian woolgrowers here International Woolmark Prize celebrates the
tonight,” Anthea told the audience. beauty and versatility of Australian Merino
wool, showcased in garments by outstanding
“Many woolgrowers rarely have the emerging fashion designers.
opportunity to see the end products created by Woolgrower Anthea Sutherland interviewed by
Relaunched in 2012 by AWI’s marketing arm, Nine News’ Europe Correspondent Sophie Walsh at
our precious fibre – especially at the stunning the International Woolmark Prize finals in London.OFF 11
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information, each designer brings the upbringing in Wexford to create considered,
supply chain to the shopper in a way that’s functional and beautifully made garments
accessible and trustworthy. that minimise harm to the environment
and works towards creating a circular,
Also, for the first time this year, the 10
sustainable fashion system.
designers were supported by The Woolmark
Company’s Innovation Academy – a fast- Eliminating traditional chemicals to
track mentoring and education program provide a natural, less intensive method
helping brands implement best practices of dyeing, the Irish designer worked with
to address environmental and social issues a society of incredibly skilled weavers in
along with sustainable business growth. Tamil Nadu, India, using completely organic
and plant-based dyes as well as more recent
The 2020 International Woolmark Prize
innovations using Merino wool.
also saw the introduction of the inaugural
Karl Lagerfeld Award for Innovation, in “Winning the Woolmark Prize is completely
honour of the late icon and International unexpected,” the designer said after the
Woolmark Prize alumnus who won the coat show. “It means we can continue working
category in 1954. Designer Emily Adams Bode (second from
with this supply chain and share our right) with models wearing three looks from her
learning with other brands and designers. award-winning Merino wool collection.
The Merino wool designs from the 10
It also opens up the dialogue of fashion so
finalists in this year’s competition – selected
from more than 300 applicants from 47 more people can be part of it.” by stitch samples from a retired 1930s
countries across the world – were judged at knitting factory, and housecoats built from
the finals event in London by some of the “Thank you to Australia’s woolgrowers for hundreds of individually crocheted Merino
most respected fashion industry experts. growing this incredible fibre.” wool fleurettes.
"What I'm loving this year is the use of wool Richard Malone “I’m really excited that this is the first Karl
mixed with sustainability,” explained judge Lagerfeld Innovation Award,” the designer
Edward Enninful OBE. "The Woolmark said. “He’s been such an idol and inspiration
Prize for me is a sign of excellence; it puts WINNER OF THE for me. I’m also really excited to build on all
designers on an international level.” the relationships I have made during my
KARL LAGERFELD Woolmark Prize journey.”
The competition also, once again, connected AWARD FOR
with leading industry taste-makers, such INNOVATION MORE INFORMATION
as actor Colin Firth and Vogue Australia's The USA’s Emily Adams Bode of BODE
www.woolmarkprize.com
fashion director Christine Centenera, as
was crowned the first winner of The Karl
ambassadors for the award.
Lagerfeld Award for Innovation and was
Finalist collections will be available for praised for outstanding creativity and INTERNATION
commercialisation in September 2020 via
the International Woolmark Prize retail
innovation, the same characteristics which
led to Lagerfeld’s history-making success
WOOLMARK PRIZE
network which includes David Jones, back in the 1954 awards. AT A GLANCE
Mytheresa.com, Matchesfashion.com,
Mixing left over fabrics found in • Connecting the world’s leading
Takashimaya and Lane Crawford.
abandoned factories, BODE beautifully fashion designers with Australian
marries the old with new to bring modern
WINNER OF THE interpretations to traditions of the past.
Merino wool is extremely important
due to the enormous influence
INTERNATIONAL For the International Woolmark Prize, these designers have in setting
WOOLMARK PRIZE BODE featured overcoats and suits global textile trends for
The winner of this year’s International composed of reclaimed and remade equine mainstream retail brands.
Woolmark Prize is Ireland’s Richard Malone show blankets, traceable and certified
who created a collection inspired by his Merino wool jacquard knits inspired • Every year, the designers develop
and present the most innovative
collection, made from at least 70%
Designer Richard Malone Australian Merino wool.
(second from right) with
models wearing three looks • Since its relaunch in 2012, more
from his award-winning than 500 of the award’s participating
Merino wool collection. designers from across the world have
received an extensive wool education
from product development to sourcing.
• The competition’s alumni
(designers and judges) are imbued
with a love of wool that often
translates into their subsequent
collections being wool-rich.
• The designs are judged by some
of the most famous and respected
authorities on fashion, and presented
in front of the world’s media.
• The winning collections are stocked
by the program’s retail partners,
some of the world’s most prestigious
department stores and boutiques.12 OFF
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EDUCATION INITIATIVE INSPIRES A
BESPOKE WOOL
COLLABORATION
The two judges of last
year’s TexSelect graduate
design prize, sponsored by
The Woolmark Company,
were so impressed with the
winner’s woven designs that
they subsequently chose to
use the fabrics in a unique
collaboration.
A WI last year sponsored an award at the
UK’s leading graduate design prize to
encourage the use of Merino wool by the
UK’s textile graduates. Entrants for The
Woolmark Company TexSelect Award had September 2019: TexSelect judges Edward Crutchley and Alan Scott seeing the woven wool fabric
to incorporate a minimum of 60% Merino designs of Jaeyong Kim for the first time, at the Première Vision trade show in Paris.
wool into their collections and demonstrate
a good understanding of the fibre’s qualities a bespoke collaboration between Jaeyong they were able to adapt and simulate the
and potential application in fabric. Kim, Johnstons of Elgin, Edward Crutchley chosen designs ready for production.
and The Woolmark Company – that would
The award was judged by the 2019 result in several of Jaeyong’s designs being “During the visit it was a chance for us at
International Woolmark Prize menswear incorporated into Edward’s Autumn/Winter Johnstons to share with Jaeyong the process
and Innovation Award winner Edward 2020/21 Ready to Wear collection showcased of designing and creating in an industry
Crutchley and Creative Director of luxury at London Fashion Week Men’s in January. setting,” said Johnstons designer, Beth Wilson.
brand Johnstons of Elgin, Alan Scott. Central “Collaborating with Jaeyong was great, with
Saint Martins’ graduate Jaeyong Kim won
the award, praised for the complexity and
WOVEN WOOL such creativity and a keen eye for detail, the
process was seamless working on three design
brilliance of his woven designs.
COLLABORATION ideas for manufacture.”
Three fabrics from Jaeyong’s collection were
“You look closely at the work and see how industrialised by Johnstons of Elgin. Jaeyong On the second visit to Johnstons, Jaeyong saw
different it is, how sophisticated,” Alan Scott had the opportunity to visit the company’s all three fabrics in production during a bespoke
said at the award ceremony at September’s historic mill in Scotland twice. Firstly, on VIP mill tour. The collection consisted of:
Première Vision trade show in Paris. “Colour, 7 November to translate his designs into
proportion, technique. Stacks of stuff, • A tailoring fabric featuring a check design
fabrics for the collection, and secondly on 10
beautifully designed, and with a modern edge. made from 100% wool.
December to see the fabrics in production.
• A Blazer weight jacquard fabric created using
“He could be employed in a second, but he’s On the first visit, Jaeyong worked with the an interchanging double cloth structure
already a designer in his own right.” Johnstons of Elgin design team to discuss made from 100% extrafine Merino wool.
colour, yarn and structure before moving to
Alan’s words were to prove more true than • A coating weight fabric in a stripe design
the computer-aided design (CAD) area where
he realised, as the comments foreshadowed constructed using 100% lambswool.
January 2020: Two of Edward Crutchley’s designs
December 2019: Alan Scott with TexSelect Award winner Jaeyong Kim, seeing Jaeyong’s woven wool using fabric designed by Jaeyong Kim, on show at
designs brought to life on an industry scale at the Johnstons of Elgin mill in Scotland. London Fashion Week Men’s.OFF 13
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Edward subsequently invited Jaeyong
to his studio in London to see the final
garments and assist with fitting/styling.
Jaeyong was also invited backstage
during Edward’s show on 4 January
during London Fashion Week to see two
of his designs launched on the catwalk.
The third will be used by Edward in his
Spring/Summer 2021 collection.
“Everyone loved the fabrics and they
really added to the collection,” Edward
said. “Working with Jaeyong and
Johnstons allowed us to add extra
dimensions of texture and detail into
the collection whilst at the same time
celebrating how versatile wool can be.”
Edward’s overall collection featured
approximately 75% wool, which
reflects the success of the International
Woolmark Prize in imbuing designers
with a knowledge and love for wool that
continues through their careers. The
collection was also shown in January
as part of the British Fashion Council’s
‘London SHOW rooms’ initiative in
Milan in collaboration with the National
Chamber of Italian Fashion. Each Knit Karl box contains one of four unisex Lagerfeld designs: a pullover, cap, headband or scarf.
A UNIQUE
EXPERIENCE
Edward helped create a truly unique
and unforgettable experience for KARL LAGERFELD
AND WOOLMARK
Jaeyong Kim. Following the journey
of fabric design, production, garment
to catwalk has been invaluable for
Jaeyong who has been overwhelmed
with the support he has received from
all parties involved. A TRIBUTE TO CELEBRATE
“I went to Edward’s studio whilst they
were doing styling, during which it was
KARL’S LIFE AND LEGACY
great to see the fabrics working their
way into the collection,” Jaeyong said. Sharing a history dating back to 1954, KARL LAGERFELD and
“Edward’s show was wonderful; I was The Woolmark Company last month introduced 777 limited-
able to go backstage and see everything edition ‘Knit Karl’ boxes including pure Australian Merino yarn,
up close. He has been helpful and
personalised knitting needles, and patterns for winners to create
supportive throughout, even when so
busy with preparations.
one of four exclusive designs imagined by Karl Lagerfeld.
“I really thank The Woolmark Company
B
for helping set up this opportunity; it reaking down borders, everyone across In 2018, the idea of a collaboration with The
definitely wasn’t something I imagined the world was invited to take part in Woolmark Company was born and together
possible before graduation. I’m very a digital scavenger hunt, searching for a the two companies developed the initial
much looking forward to the next steps.” unique code for the chance to win a limited phases of this special project. Furthermore,
edition Knit Karl box. There were 777 knit beginning with the Autumn 2020 collection,
Johnstons of Elgin also said the all KARL LAGERFELD knitwear will be made
boxes created – an ode to the iconic designer’s
collaboration was very productive. favourite number. The competition ran from using Woolmark-certified premium wool.
“It has been a great experience 7 February until 7 March, with the exclusive
“This entire year we have launched
codes to be entered at www.knitkarl.com.
working through this project with special projects and initiatives to celebrate
The Woolmark Company, Jaeyong Both Karl Lagerfeld and his namesake brand Karl’s life and legacy,” said Caroline Lebar,
and Edward,” said Johnstons of Elgin share a longstanding relationship with The Head of Image and Communications at
Design Manager, Louise Sullivan. Woolmark Company. The late designer first KARL LAGERFELD. “As Karl’s first-ever
“It was a real testament to the rose to fame after he won the 1954 Woolmark creation was for the Woolmark Prize in
collaborative philosophy that can be Prize in the coat category. Then just 21 1954, it feels appropriate to celebrate his
found in our industry, and we’re really years old, the win launched the start of his life with this collaboration with The
proud at Johnstons to have had the extraordinary career that would change the Woolmark Company.”
opportunity to be involved.” face of fashion.14 OFF
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CONSUMERS URGED TO
BUY FROM THE BUSH
The impacts of the drought IRIS + WOOL
and bushfires are being felt
well beyond the farm gate in all the twenty rural-based companies invited
parts of the regional economy, to Martin Place.
including retail trade and “Wowsers, Sydney really embraced us
small businesses. As a result, bush businesses; it was quite incredible!
Australian consumers are You could see in their eyes how much they
being urged to support local cared and really wanted to support us
all – and this showed at the end of the day
growers and manufacturers with many of the businesses selling out of
more than ever. stock,” Emily said, after returning to Burra.
“I’m still pinching myself – it exceeded
all my expectations as I’m quite a high
T o help the economies of rural
communities, many of which are
affected by drought and bushfires, there
price point but that didn’t put many off.
I completely sold out of all size S and M
and have only a few L and XL left. What
have been widespread calls for city-
a dream for our first ever collection. It’s
dwelling Australians to visit rural and
really put us in good stead to continue
regional communities and spend their
on as a lifestyle brand that’s passionate
money on local services and products,
about showcasing farm to fashion.
be it a bed and meal at the local pub
or a souvenir from the local store. Emily Riggs (wearing the iris + wool Eurovale “Thank you to Grace and team from
top) after returning home to the farm at Burra #buyfromthebush. I am forever indebted
Other initiatives have enabled businesses after participating in the #buyfromthebush to you. I loved meeting all of the other
in drought-affected communities to pop-up market in Sydney, pictured here with
businesses too – we have such clever
showcase their products more broadly her woolgrower husband and son Sam.
creative people in the country!”
online for consumers, bridging the
divide between city and country. These Emily Riggs of Merino wool knitwear
iris + wool was featured in the September
initiatives include the NSW Government’s brand iris + wool, based at Burra in the
2019 edition of Beyond the Bale.
‘Buy Regional’ campaign (www.nsw.gov.au/ mid-north of South Australia, was one of
buy-regional) and Senator Hollie Hughes’
‘Go Country for Christmas’ initiative
(www.gocountryforchristmas.com.au). SARAH JANE BOND
Another prominent initiative is the
#buyfromthebush campaign, which was products. The response from the Sydney
launched as an Instagram account in public was overwhelming,” Vanessa said.
October last year by Grace Brennan, a
lady from a sheep and cropping property “The idea of inspiring people in the city
in Warren, NSW. In the first six weeks, to buy from the bush has bridged the
$2.6 million of revenue was generated for divide between city and country and has
businesses featured on its social media had a real impact both financially and
pages. The campaign now has more than emotionally. The initiative has provided
220,000 followers on Instagram, with 194,000 a sense of purpose as well as a second
followers on Facebook and its own website income to many in the bush.
www.buyfromthebush.com.au. That's
“The drought is catastrophic, and this
about 400,000 potential customers 'buying
was a remarkable opportunity to speak
in' to bush business. It is reported to have
firsthand with people in the city about
increased rural postage figures by 40%.
what we are going through. The genuine
Another component of the Vanessa Bell of Sarah Jane Bond on her stall love and support was incredible and I still
#buyfromthebush campaign that in Martin Place, being interviewed for the ABC’s get emotional even thinking about it.
live breakfast show.
exemplified the affinity between city and
“I feel it is absolutely brilliant urban
country was the #buyfromthebush pop-
Vanessa Bell of Merino wool baby consumers are now aware of the incredible
up market that was held in Martin Place
blanket brand Sarah Jane Bond (see products, creativity and innovation the
in Sydney on Thursday 12 December. 20
page 16), based at Breadalbane in bush has on offer, and have consciously
retailers based in the bush were invited
NSW, was another of the rural-based changed their buying behaviours.
to participate and set up stalls in Martin
companies invited to participate in the
Place to sell their products to city folk, “My business was immediately propelled,
#buyfromthebush pop-up market.
from 8am to 8pm. and I certainly didn’t expect to be
“We did the bush proud with every store interviewed twice for the ABC’s live
MORE INFORMATION representing beautifully made and unique breakfast show which was tremendous.”
www.buyfromthebush.com.auOFF 15
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WAKE UP TO
SLEEPY MERINO
Sleepy Merino is a new sleepwear brand launched by a of Merino wool's unique properties,” Julie said.
Merino woolgrower near Inverell in NSW, whose property The current range includes three styles of
has been severely affected by drought. The brand was set up women’s pyjama top (flutter sleeve, short
as a drought diversification business and sells pyjamas that sleeve and long sleeve), sleep pants, sleep
shorts and a long sleeve sleep shirt. They are
are made in Australia from 100% Australian Merino wool.
available in a range of sizes and colours (red,
grey, charcoal and navy).
Soon to be launched are a men's pyjama
range, a new women’s flutter sleeve sleep
shirt, some new colours and women’s and
men’s sheepskin slippers.
The brand uses 100% Australian Merino wool
jersey fabric of 18.9 to 19.9 micron. It has a
weight of 145gsm, which is perfect for both
winter and summer use.
The garments are manufactured in
Australia by OCC Apparel in Sydney, which
is experienced in manufacturing Merino
wool active wear and underwear. OCC’s
Merino wool fabrics comply with Woolmark
specifications and are machine washable.
Sleepy Merino was launched in Inverell, in
conjunction with the local Eat Drink Live
New England Festival in November.
“We held a fashion parade at a Wine and
Canapes event, and a market stall. Despite
the tough times in our region, the local
community has been very supportive of
the new business, and lots of pyjamas were
purchased for Christmas presents,” Julie said.
The brand’s garments are all available to
purchase online at sleepymerino.com.au,
reaching international as well as Australian
markets. “Our Aussie made Merino wool
pyjamas are proving popular in Britain, and
one lady is going to hike across USA with our
Local Inverell girls modelling Sleepy Merino’s flutter sleeve pyjama top and sleep shorts on sleep shirt,” Julie said.
Julie Bird’s property, which in the photo is showing the effect of a bit of recent and very welcome rain.
The brand is also aligned with the
T he drought has hit rural Australia
badly, very badly – and Inverell in
northern NSW has been suffering as
close their doors in our town, including the
big end of town.”
#buyfromthebush, ‘Buy Regional’ and ‘Go
Country for Christmas’ campaigns – see
opposite page.
terribly as anywhere. The area has also If ever there was a time or motivation for those
endured bushfires this summer. in the bush to consider business diversification “These initiatives are really helping regional
then now is that time. “Like many farmers, businesses to stay afloat and helping this
“Times are tough in the bush here in NSW we have had to think outside the square for farming family keep feeding stock.”
– we are in the grip of the worst drought additional income options,” Julie said.
in living memory,” says local Merino Last month, Sleepy Merino travelled
woolgrower Julie Bird. Julie started to investigate other enterprise to Brisbane with its full range to sell at
opportunities. She had always loved wearing the MindBodySpirit Festival, Australia’s
Julie’s family runs Merino sheep producing Merino wool, such as active wear, knits and largest health and wellbeing event. Later
17-18 micron wool, on 2,000 hectares of mostly underwear, but she couldn't easily source adult this month they will be attending the
native pasture, shrubs and trees. Due to the Merino sleepwear or pyjamas. Seeing a gap in MindBodySpirit Festival at Darling Harbour
drought, the family has had to destock many the market, she decided to set up a new apparel in Sydney (12-15 March). Sleepy Merino also
of its livestock. brand – and so Sleepy Merino was born. sells at markets local to Inverell.
“But it is not only the farmers being affected “Sleepy Merino builds on my passion for MORE INFORMATION
by the drought. We have had many businesses Merino wool, and pyjamas are a fantastic use www.sleepymerino.com.auYou can also read
