WINTER PLAN HEART OF LONDON BUSINESS ALLIANCE 2020 2021
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HEART OF LONDON
BUSINESS ALLIANCE
WINTER PLAN
2020 - 2021
WINTER PLAN Contents 1. Latest government announcements 2. Areas of focus 3. Team contacts
LATEST GOVERNMENT ANNOUNCEMENTS
Review of Tiers & COVID-19 Winter Plan Treasury's 2020 Spending Review
• On 14 December, Government announced that Greater London and Chancellor of the Exchequer Rishi Sunak delivered a financial statement
parts of Essex and South Hertfordshire will be moved into Tier 3, the to the House of Commons on 25 November detailing the outcome of
highest tier, of COVID-19 restrictions from 00:01 on Wednesday 16 HM Treasury’s 2020 Spending Review.
December
Outlining the UK government’s spending plans for 2021/2022, Sunak
• The average daily admissions are up 13% while average daily cases also revealed the extent to which COVID-19 has impacted the UK’s
have risen by 14%. Other areas that have seen sharp rises include South public finances. In tandem, Sunak announced a raft of spending
Wales and parts of Eastern England. In some parts of the regions commitments for the next year, whilst announcing the release of a new
mentioned, the doubling time is approximately 7 days and is being National Infrastructure Strategy; the creation of a new
discovered in all age groups. UK Infrastructure Bank; the curtailing of the overseas development
budget to the equivalent of 0.5% gross national income and a pause on
• Community testing has been expanded to encompass the aforementioned public sector wage increases (with exceptions made for NHS doctors
Tier 3 local authorities as well as 67 local authorities across the United and nurses, and all public sector workers earning below £24,000).
Kingdom.
• For further information on what Tier 3 measures mean for you HM Treasury has now published the full details of the Spending
and your business please visit the government website Review’s outcome which you can find here.
For details on restrictions in your local area click here
TIER 3 (VERY HIGH ALERT) RESTRICTIONS
Government guidance on Tier 3 restrictions has been updated. Please click here
for more information regarding what you can and cannot do in a Tier 3 area.
TIER 3 Restrictions
Overview MEETING FAMILY & FRIENDS
• You must not meet socially indoors with anybody you do not
live with or have a support bubble with
• The rule of six applies in all public outdoor spaces (including
children of any age)
HOTELS & HOSPITALITY
• All hotels and hospitality settings, such as bars, pubs, cafes,
restaurants, and social clubs, hotels and hospitality venues must
close except for takeaway, delivery and click and collect
services. This includes restaurants and bars within hotels or
member’s clubs.
ENTERTAINMENT
• All indoor entertainment venues must close, including
cinemas, theatres and casinos
RETAIL
• Non-essential retail (including beauty salons, gyms
& hairdressers) can remain open
TRAVEL
• You should avoid travelling outside your area and reduce the
number of journeys you make wherever possible.
TIER 1 & TIER 2 RESTRICTIONS
HELPFUL LINKS AND INFORMATION
Retail Trading Hours TRADING GUIDANCE
The Secretary of State for Housing, Communities and Local
Government Robert Jenrick MP, has given the green light for councils to waive For trading advice, please click the relevant links below
rules restricting trading hours. Shops are to be allowed to stay open for longer
in the run-up to Christmas under a major relaxation of rules announced to • Shops & Branches
help revive High Street stores. View the announcement here. • Restaurants, pubs, bars & takeaway services
• Hotels & other guest accommodation
• Offices & contact centres
Updated Hospitality Guidance • Close contact services
Westminster City Council (WCC) has published an updated guide that sets • Financial support for businesses
out the details of the wide range of support available to the hospitality sector
over the winter months:
• WCC is supporting outdoor dining (Winter Hospitality schemes) until end
of April 2021.
• Unbranded umbrellas and energy efficient outdoor heaters are now allowed
• Fast track 14-day application process
• Applications for outdoor dining licenses are welcomed but they need to
be supported by residents
• There is no charge for the provision of the dining space
• Guidance on serving substantial meals
AREAS OF FOCUS
AREAS OF FOCUS
WINTER 2020-21
1. Welcoming people to the West End & celebrating its culture &
heritage
2. Delivering clean & attractive streets
3. Providing streets where people feel safe & protected
4. Redesigning the streets to improve movement & allow more space
for people
5. Promoting sustainable travel to the West End & better air quality
6. Working with government and local authorities to champion our
members' interests
7. Keeping our members informed
Welcoming people to the West End & celebrating
1 its culture & heritage
Get Involved in our Marketing Campaigns
We are continuing to promote the area and businesses that remain open in
Tier 3 using Heart of London’s consumer channels
Plans are in place to drive visitors to the West End in a safe and secure way
through Heart of London’s consumer channels and key partner platforms:
• Discover Leicester Square website and social channels
• London West End social channels
• Art of London website and social channels
• London & Partners and Visit Britain campaigns, websites and social channels
• Collaborative campaigns with our West End partners
• Ongoing partnerships including Sky Arts, Time Out, Secret London and Culture Trip
• WOW Privilege Scheme To be included in our plans, please contact
marketing@heartoflondonbid.co.uk
Cultural Heart of London Strategy and how you can get involved Cultural Heart of London Strategy Our new cultural strategy communicates our cultural vibrancy and vision, outlines a practical framework for collaborative governance and provides a toolkit to enable the delivery of headline cultural activations. With this strategy as a guide, we will offer new experiences and encounters and provide a robust, authentic and enticing 24/7 lifestyle destination for all audiences. To view the strategy, click here The Economic Benefits of the West End and Heart of London Arts and Culture sector to the wider economy and the case for Covid-19 support We commissioned Arup to undertake research about the impact of Covid-19 on the West End’s cultural sector. The report supports our calls for support, which is needed now to sustain the West End’s rich cultural offer. To view the report, click here For more information, please contact Mark Williams,Director of Destination Marketing – Mark.Williams@heartoflondonbid.co.uk
Join our new consumer initiative - Art of London
Art of London, is an integrated campaign that will bring to life Heart of London's
"Cultural Heart of London" strategy.
Bringing together artists, creatives, businesses and some of the UK’s biggest cultural
institutions, our activity will include:
• Gallery Without Walls street interventions
• Collaborative cultural and media partnerships
• A new consumer-focused destination platform to promote cultural activity across the
West End celebrating Art In Every Form
• PR & Media support
• Cultural mapping and itineraries
The focal point of Art of London will be a landmark annual cultural festival, launching in
2021 driving footfall and increasing dwell time across the area.
For more information about involvement, please contact Mark Williams, Director of
Destination Marketing – Mark.Williams@heartoflondonbid.co.ukThe Augmented Gallery Launching in 2021 (Postponed from 2020) The Augmented Gallery is a cutting-edge public art initiative by Heart of London Business Alliance, in partnership with National Gallery, National Portrait Gallery, Royal Academy of Arts and broadcast partner Sky Arts. It showcases paintings from leading institutions including National Gallery, National Portrait Gallery, Royal Academy and Sky Arts’ Portrait Artist of the Year, through an accessible augmented reality app, providing a fascinating curation of each masterpiece and a collectible trail of digital art that can be enjoyed safely outdoors. The trail of gallery style plaques, each joined by Art of London stencil markers, appears on walls spread around the West End, from Piccadilly Circus to Cecil Court, St. Martin’s Lane to Orange Street.
Promote your business on the WOW Privilege Scheme
WOW Privilege, Heart of London's employee engagement scheme,
brings special offers and experiences in the West End to employees
working for our member businesses.
We will continue to use WOW as a tool to welcome
customers back into the area as soon as it's safe to do so by
showcasing the hospitality, entertainment and retail venues
that have reopened.
If you would like to be promoted on WOW with an exclusive offer for
local workers, please contact Emma Underwood, Events Manager,
HOLBA – Emma.Underwood@heartoflondonbid.co.uk
We can support both seasonal and business-as-usual activities, with
time-limited or rolling offers redeemable in-store and online.Christmas Lights in Piccadilly, Leicester Square & Coventry Street Christmas lights schemes in Piccadilly, Leicester Square and Coventry Street were rolled out from 12 November.
2 Delivering clean & attractive streets
Our key activities to ensure
our streets are clean, feel safe
& are attractive. Increased street Regular patrols by Daily waste collection
cleaning & disinfecting of environment officers using our
pavements & street and private security dedicated electric
furniture team vehicle
Christmas lights –
Provision of 20 hand Delivering seasonal Piccadilly, Coventry St,
sanitiser units across planting & greening Leicester Sq and
the area connecting streets
We deliver additional services to the area,
above and beyond those carried out by
public services through statutory provision.Providing streets where people feel safe & protected
3
Maintaining and updating public signage &
information points supporting safe movement
West End specific Covid-safe operations
& queuing guidance
Dedicated private security & public
protection 7 days per week
Manage streets & public spaces addressing
waste, road closures & utility works
Provide dedicated outreach for rough sleepers
& work with government to end
homelessnessRedesigning the streets to support safe movement,
4
allowing more space for people
Secure footway widening, cycle Additional outdoor dining spaces were
routes and replacement of extended into the autumn, activating & 500+ new cycle parking spaces installed
temporary barriers dressing the new spaces
To discuss street
or public realm
related activities
please contact
Dan.Johnson@heart
oflondonbid.co.ukWe have created more space for people to walk & cycle, and to eat,
drink & relax in the open air across London's West End.
We are currently:
• Working to create more footway spaces at gateways to the West
End
• Supporting additional and improved cycle routes to the West End
• Extending traffic-free areas on St Martin’s Lane and other locations
for 2021
• Protecting kerbsides for taxis and deliveries
• Continually monitoring, reviewing and improving space for people
across the West EndPromoting sustainable travel to the West End &
5
better air quality
Lobbying for greater Spearheading West End
Developing a West End
Promoting sustainable investment in transport Reducing commercial wide consolidated waste
Cycle Parking Hub at
travel options, including infrastructure and stable traffic and promoting collection & deliveries;
Leicester Square car
walking and cycling capex and opex funding efficient modes and Green Leases
park
for TfLTransport for London's guidance for returning to the network 1 December 2020 We have updated and will continue to distribute bespoke West End travel information for employers and staff. Please find the latest travel advice from TfL here. To discuss travel information & guidance, please contact Dan.Johnson@heartoflondonbid.co.uk
6 Working with government and local authorities to
champion our members' interests
What we have supported & helped secure collectively
Business rates Greater flexibility in the use of outdoor
Transport
✓ Business rates relief secured space
✓ Lobbied for greater investment in
transport infrastructure ✓ Temporary licenses for outdoor tables
Payroll relief & chairs
✓ Created travel guidelines for employers
✓ Job retention scheme extension ✓ Temporary Event Notices
& employees
✓ Sector specific guidelines from TfL ✓ Introduction of pavement license
BID Industry Support
✓ Promoting alternative modes of
✓ Govt. Grant secured Flexibility around opening hours, class
transport into & around the West End
✓ Secured additional footway space, cycle usage & licensing
Cultural
routes & parking
✓ Published Cultural strategy and A coordinated reopening of the West
✓ Supported MP Pedicab bill
economic impacts report End
Reopening guidelines VAT relaxations
✓ Standards & guidelines for the ✓ Food, drink & hospitality sectors relief
West End extended to April 2021Lobbying and Advocacy Priorities
As we continue to respond to Government announcements and updates on Covid-19, our priorities are to ensure a
safe and successful Christmas trading period.
Our key asks include:
➢ Clarity on the Government’s road to recovery and what the restrictions mean for central London
➢ Removal of the curfew
➢ Extended trading hours on Sundays
➢ Change the formula for the discretionary grant
➢ Introduce incentives to help bring visitors back to the West End
➢ Continued sectoral support for businesses
➢ Maintain funding to market London domestically and internationally, as a world-class global destination
We are also hosting sector specific roundtable discussions to better understand members needs and how best to support our members.
Night Time Property
Culture Hospitality Retail Office sector
hosted on Economy hosted on owners
5 Nov
hosted on
10 Dec Tbc Tbc
19 Nov TbcMedia Activity We will protect our members' interests by responding to Government announcements and updates on Covid-19, with well-timed media activity through press statements, media alerts and interviews.
7 Keeping our members informed
COMMUNICATIONS OPERATIONAL SERVICES AREA PERFORMANCE
Weekly member operational calls
Email updates Weekly Area footfall
Website updates • Week-on-week
Bespoke cleaning & power
Social media coverage & • Year-on-year
washing services for businesses
updates • Long-term trends
• Hourly breakdown
Table, chairs & cleaning supplies
Government
discount
announcements & guidance Weekly Transport data
• Tube stations
Employer & employee West End
Media relations & PR • Bus passengers
travel guidance
coverage
Business reopening
Member surveys To discuss our advocacy activity, please • Insights & mapping
Business engagement calls contact: Matt.Arnold@heartoflondonbid.co.uk
Meeting scheduler for senior
For media & company communications,
team (coming soon)
contact: Emily.Ferrary@heartoflondonbid.co.ukSupporting the Homeless this Winter We remain committed to tackling Homelessness as a key priority issue and are continuing to work closely with Westminster City Council (WCC) and our outreach Charity partner, The Connection at St Martin's in the Field throughout this Winter period. Our commitments include: ➢ Enrolling our front-line services (including Security, Cleaning & City Inspector teams) to help report vulnerable people onto StreetLink ➢ Daily contact with The Connection - working closely with them to help thousands of people move off the streets and into temporary accommodation. ➢ Supporting local Christmas Campaigns and volunteering opportunitiesincluding The Connection's 'A First Christmas At Home' campaign ➢ Working with WCC to help identify the vulnerable & support them with their Serious Weather Emergency Protocol (SWEP) during inclement weather periods. ➢ Continuing to support WCC's Hidden Network Campaign to help people off the streets ➢ Working with the GLA & TAP London in the Mayor of London's 2020 Winter Homelessness campaign. We will continue to gather the views of our members and partners to seek & lobby on the key issues affecting homelessness and rough sleeping. For more information please contact Robin Hibbert
CONTACT THE TEAM Area Operations: Robin.Hibbert@heartoflondonbid.co.uk Destination Marketing: Mark.Williams@heartoflondonbid.co.uk Public Affairs: Matt.Arnold@heartoflondonbid.co.uk Company Communications & Media: Emily.Ferrary@heartoflondonbid.co.uk Placeshaping & Public Realm: Dan.Johnson@heartoflondonbid.co.uk Finance & Levy Payments: Jeremy.Brown@heartoflondonbid.co.uk
DRIVING THE RECOVERY OF LONDON’S WEST END
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