WIN GOLD TO REPRESENT YOUR COUNTRY AT THE ITVA 2019! - DEADLINE FOR ELECTRONIC ENTRY - Modern Hair ...
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WIN GOLD TO REPRESENT YOUR COUNTRY AT THE ITVA 2019! DEADLINE FOR ELECTRONIC ENTRY 4 pm on 28 June 2019 NATIONAL TREND VISION FINAL 01 September 2019 Emperors Palace, Johannesburg GLOBAL CREATIVE RETREAT October 2019
GO BEYOND
THE EXPECTED
You are invited to take part in one of the most prestigious events in the hairdressing calendar – the Wella
Professionals TrendVision Awards. Showcasing your skills against the best stylists and colourists in the
industry, you will have the unique chance to bring your personal vision and craftsmanship to life.
The Wella Professionals annual TrendVision Award offers a spectacular platform for true creativity where
up-and-coming stylists as well as the most masterful colour work within the industry are duly recognised.
Join the international group of competitors to feel the incredible thrill of competing in one of two categories:
Color Artist of the year and Creative Artist of the year.
A fantastic array of prizes and ultimately the chance to really make your mark in the industry await you.
The Color Artist and Creative Artist categories will each be awarded a Gold, Silver and Bronze award at the
National Final.
CONTENTS
Page 1 Categories
Page 2 How to Enter
Page 3 International TrendVision Award Creative Retreat
Page 5 Inspiration for the creation of your look
Page 7 Rules & Regulations
• Creative Artist
• Color Artist
TWO
CATEGORIES
Be inspired, showcase your craft and create your vision of what is cool, high fashion hair
that reflects your model‘s individuality.
COLOR ARTIST OF THE YEAR CREATIVE ARTIST OF THE YEAR
We are searching for hair colour that is inspired from Your look can be either cut and styling of hair up
the 2019 TrendVision mood board, colour palette and .. you choose! The hair direction must be inspired
what is trending in colour now. from 2019 TrendVision mood board, colour palette
and what is trending now. We want to see hair that
We want to see beautiful hair colour that considers
has an editorial feel and is beautifully crafted to
and compliments the personal beauty of the model
demonstrate expert skills and creative flair.
and her unique style. The hair should be of premium
quality and the colour and technique you choose We want you to celebrate the individuality and
should compliment the cut and style. personal beauty of your model with a look that
compliments her unique style. The hair should be of
We are looking for stunning colour with a technique
premium quality and the look you choose should be
that is expertly placed and beautifully finished. The
complimented by beautiful hair colour.
colour, cut and style should be a look your model
would want to wear outside of the competition. Creative Artist of the year is not a category for
avant-garde hair, show us cool and inspiring hair that
Color Artist of the year is not a category for hair up
showcases your artistic and creative vision for 2019.
and braiding. We want to see the exquisite beauty of
the hair colour that showcases your vision for 2019.
1 | WELLA PROFESSIONALS TRENDVISION 2019 AWARD
STEP 1 TOP TIPS FOR YOUR
Choose the category you want to participate in (Color
MODEL PHOTOS
Artist of the year or Creative Artist of the year) and
carefully read the rules and regulations for that category. Professional photographs are not necessary for
entry. All photographs must be 8” x 10” / 20 x 25 cm
and a minimum of 150 dpi. The following tips are
STEP 2 for guidance only.
Create a unique look that demonstrates a significant
transformation to a model’s hair. > Try to use a plain background
> Focus on hair
STEP 3 > Consider the pose you choose
Select your team. Choose an assistant (optional)
and a model. > Overuse of Photoshop will result in
disqualification. Use it only to even out skin tone,
tidy up clothing or remove an errant hair. Do not
STEP 4
use it to create, enhance or manipulate the hair
Prepare your entry, including:
> One photo of your finished look and one “before > All entrants must submit a before- and an after-
photo” (see photo details in the corresponding photo to give our judges the opportunity to view
categories rules and regulations) the transformation
2 | WELLA PROFESSIONALS TRENDVISION 2019 AWARD
“ MY CAREER HAS BEEN
TRANSFORMED BY THIS
EXCEPTIONAL EXPERIENCE
”
“ I AM VERY MOTIVATED AND
INSPIRED WORKING WITH PEOPLE
”
FROM LOTS OF OTHER COUNTRIES
ITVA CREATIVE
RETREAT 2019
Following a very successful launch we are delighted to
present now in its 2nd year, the ITVA Creative Retreat
Experience. ITVA has evolved from previous years indulge in a 3-day event tailored specifically to hero
to ensure this new experience is aimed at you and the professional to reach the next level of mastery of
your own personal development as a top hairdresser. their craft.
Having taken the brave step to move away from our
The finalists will be part of exclusive mentoring
traditional competition format we have reinvented our
and coaching sessions working as part of a team to
event with a fresh new approach which is much more
learn from the best in our industry – our top Global
than just a competition.
Artists from around the world! In parallel they
For our NTVA Gold Color Artist and Creative Artist of will work together over the three days in teams to
the year who have won their place at the International compete for the coveted Couture Collection Award as
TrendVision Awards Creative Retreat Final, it truly is well as other signature accolades that increase the
an experience of a lifetime. The lucky finalists will opportunities to win.
3 | WELLA PROFESSIONALS TRENDVISION 2019 AWARD
“ I LOVED THE ENERGY, THE CONCEPT
AND THE OVERALL EXPERIENCE
”
In addition to these awards we will be celebrating
the winning looks of the NTVA Color Artist and
Creative Artist of the year. We will choose the
overall International winner from each category
from the photographs taken of their winning
look and announce these alongside the other
recognitions at the celebration evening dinner on
the last night of the event.
Last year the event reached over 50 million on
Instagram and we have big plans to exceed this
for the next event.
What can the winners expect at the
ITVA Creative Retreat Experience?
• 3 day of up close mentoring and coaching from our top artist from around the globe
• Learning from the best with tailor made trainings from our top artists
• Signature speakers that motivate and inspire
• Team challenges to build the couture collection looks
• Coaching on how to increase your social media footprint
• Photoshoots with the Couture Collection models
• Networking activities with top artists and the other NTVA international winners
• Celebration dinner and awards ceremony
• Announcement of the ITVA Color Artist of the year winner
• Announcement of the ITVA Creative Artist of the year winner
• Recognition of the winning team with the best Couture Collection looks
• Celebration of the special category awards winning teams
• Signature surprises to inspire and motivate the teams
If you would like to have the chance to participate in this once in a lifetime event… it’s time to ignite your
passion for creativity and craft and enter the National TrendVision 2019 Award to be in it to win it.
4 | WELLA PROFESSIONALS TRENDVISION 2019 AWARD
INSPIRATION
2019 MOVEMENT
There has been a seismic shift in the world of fashion and beauty. Gone are the days when trends were
dictated by big houses in Paris and New York.
Beauty and Fashion movements are no longer seasonal, they don’t come with an expiration date. They
are dictated communalities posted and seen on social media and labeled by trending hashtags. They can
live for a week or many years, who knows.
At Wella we believe that the uniqueness of each individual is celebrated, and that cookie cutter trends
can’t exist in a world of individuals. Sometimes you need to change yourself to become more you!
MOOD BOARD
People have changed. They want
to discover, remix and find what
fits. It’s driven by individuality.
Your focus is realising the
individuality of each client. The
level of transformation is key
when creating a vision with
which your clients can bring out
their true selves. That should be
your focus while creating your
entry look: to highlight each and
everyone’s individual beauty.
We at Wella are celebrating the
diversity of beauty. Trend are no
longer about looking to experts,
designers and fashion houses.
They are about connecting with
people, igniting conversations and
sharing opinions.
5 | WELLA PROFESSIONALS TRENDVISION 2019 AWARD
Finding renewed freshness in the beginning of the year as we are
approaching the lighter, brighter months is an exploration of the different
expressions of sophistication and authenticity. Imagining taking a
snapshot of yourself and adding a vintage filter to create that beautiful
powdery look - something we all know and love when we are creating
our Social media posts.
A modern colour palette with a vintage feel where colours are not only
defined by their shade, saturation but also by their finish. Where the
focus is on dusty, muddy, lived-in hair colour looks that are gaining
momentum as we speak.
Colours become more refined and subtle yet never lose their uniqueness
or lack character. We see a lot of on vintage pastels, blonds, but even on
muted reds and rich brunettes who are appealing soft and gentle by their
powdery filter.
There is quirky elegance and a sense of joyful fun to be expressed
through tones targeting younger consumers,
like the pink-blonde hues of Vintage Blush and the bolder, more daring
tones of Tonight Dusk.
“RED MAKES ME FEEL
And red heads are more natural looking with a Vintage Leather finish.
MORE POWERFUL Smokey Greys and Muddy Blondes exude relaxed refinement, while for
AND CONFIDENT.” mid-tone and darker shade directions Washed Wood Tones intensifies
with a richer, deeper hit of brunette.
COLOUR PALETTE
6 | WELLA PROFESSIONALS TRENDVISION 2019 AWARD
RULES &
REGULATIONS
WELLA PROFESSIONALS TRENDVISION 2018
2019 AWARD | 7
RULES &
REGULATIONS
ABOUT THE HAIRDRESSER/TEAM makeup, and clothing for completing the finished look.
1. T
he Color Artist of the year category is open to all 12. W
ella Professionals accepts no responsibility for loss of
hairdressers/colourists of all ages. There is no age and/or damage to electrical equipment.
limitation for the model and the assistant. 13. It is the competitor’s responsibility to perform a skin
2. N
o families and closer family members (brothers, sensitivity test 48 hours before the colour application.
sisters, parents, children, husband or live-in partners) of The model must sign the provided on site hair service
employees working for Wella, part of the Professional consent form
Beauty Division of Coty, will be allowed to enter the
competition. If such connection is discovered, relevant ABOUT THE ENTRY FORM/PHOTO STAGE
entrants will automatically be disqualified.
14. The Color Artist of the year entry consists of:
3. T
he competition team consists of a hairdresser and a
model, and can be supported by an assistant (to help with – Signed disclaimer
the hair cutting). However, only the hairdresser (whose – Two colour photographs of your model, each 20x25cm
name is on the entry form) may do the colour and the and a minimum of 150 dpi (one head and-shoulders
hair styling and receive the award. picture of the model before and one head-and-shoulders
4. The hairdresser must be a qualified hairdresser employed picture of the model afterwards with the final look)
by a hairdressing salon; there is no such obligation for 15. Deadline for entry is 5 pm on 28 June 2019 and must be
the model or the assistant. The assistant and model do submitted electronically to tva2019@modernhairbeauty.
not necessarily have to be employed by the participating com. Entries received after the deadline will not be
salon. accepted. Only electronic entries will be accepted. No
5. Between the photo entry selection and the national hard copy entries will be accepted.
competition, the model and the assistant may be changed. 16. E
ntries/photos that have been previously published
cannot be considered (photo rights during the
competition are reserved for Wella Professionals). All
ABOUT THE SALON photographs taken and received become the property
6. S
alons are allowed to enter as many competitors as they of Wella Professionals and may be used for publicity
like, but only one competitor is allowed per entry form. purposes. Pictures will be judged on:
7. Competitors may only submit one entry and in only one - Significant change between before / after model
category – either Color Artist of the year or Creative picture
Artist of the year. - How cut and colour complement each other (shape and
length)
8. T
he salon name that appears on the entry form will be
- Hair cut and styling is suitable with model face shape
the salon that the hairdresser must represent during
- End result is beautiful, wearable, salon relevant
the competition. Should a competitor leave his/her
The best looks will be invited to access to the National
employment (i.e. move to a different salon) during any
Competition stages.
stage of the competition, he/she will lose the right to
compete. In the case of withdrawal of a competitor, after
Photo entry, the salon loses the right to compete. ABOUT THE ENTRY SELECTION
17. The Color Artist of the year entry consists of:
ABOUT PRODUCTS AND TOOLS – Completed the Color Artist of the year form, outlining
the colour concept, which must include:
9. O
nly Wella Professionals products may be used for the
> Reasons outlining why the overall look fits the
look created at the NTVA Creative Retreat. The products
individual vision, is suitable for the model, wearable,
used (colour products included) must be documented in
innovative colour work and beautiful salon-wearable
the entry form and category form which accompany the
look.
photographs.
> Explanation of colour techniques used and why.
10. U
se of fake hair is forbidden throughout the whole > Explain how the colour complement the haircut.
competition (no hairpieces, extensions, etc., are allowed). > Outline the selected shades / mixture with names
11. E
ach hairdresser/team is responsible for providing his/her and numbers.
own personal equipment, such as scissors, brushes, combs, > List all Wella Professionals products used.
8 | WELLA PROFESSIONALS TRENDVISION 2019 AWARDRULES &
REGULATIONS
> Step by step description of the placement of colour. > Relevant individual vision/interpretation/creative
personalisation
Entry forms and photographs must be sent in one
email to tva2019@modernhairbeauty.com on or > Professional finish
before 4 pm on 28 June 2019. Entries received after > Individual vision/creative personalisation
this deadline cannot be accepted. 21. The judges will specifically be looking for the highest
The completed entries deemed best will be invited to hair craftsmanship skills, creative interpretation of the
the national competition stages. individuals vision of “what’s beautiful, wearable and
inspiring” for salon relevant hair taking inspiration from
Trend Collection, art , fashion as well as the candidates
ABOUT THE NATIONAL COMPETITION STAGES
own vision, while achieving a beautiful end result.
18. This is a live competition stage where, in front of the 22. T
he requirements for a successful entry will include:
judges, the hairdresser will be expected to present their
> Cut and colour that complement each other while
models within 3 hours, including:
creating a beautiful, wearable and salon-relevant total
> Haircut: Present a salon-wearable haircut, this can look
be pre-cut before the competition day, allowing the
> Hair Up / braiding is not allowed in this category
competitor to focus on the colour application. (Assistant
optional to help with haircut) > Inspiration that has been taken from many sources
> Colour work: All colour work must be done on the > Colour work that reflects the professional expertise and
competition day, and there may be no preparation of ability of the colourist to create a tailor-made end result
the colour prior to the competition). Competitors will > Hair is shiny and in excellent condition with the highest
be expected to make a complete and significant colour professional finish
change. > Models are not necessarily professional but most
> Styling and finish must be completed by the competitor. appropriate for creating an authentic look that fits with
> Present the overall look/result (NB: To allow for their personality, face, and bone structure. Models
completion of the hair work within the required 3 must be sufficiently confident to carry the look on the
hours, the fitting of clothes and application of makeup catwalk
foundation may be done beforehand). > Makeup and clothes styling that complement the overall
19. T
he hairdresser will be expected to present his/ her look, working in synergy with the hairstyle showing the
colour concept in up to 5 minutes, supported by a mood highest level of craftsmanship
board, which should include the Color Artist of the year 23. T
he judges’ decision is final. No correspondence will be
form and photographs, outlining the colour concept from entered into. Entrants have no right to legal recourse.
the entry form.
PLEASE NOTE
ABOUT THE JUDGING
ANY FAILURE TO COMPLY WITH THE RULES AND
20. T
he competitor will be judged for his/her total individual REGULATIONS WILL RENDER A COMPETITOR LIABLE FOR
vision: DISQUALIFICATION. NTVA GOLD WINNER WILL BE INVITED
TO PARTICIPATE TO THE INTERNATIONAL CREATIVE
70% COLOUR TECHNIQUE
RETREAT. IF FOR UNFORESEEN REASON THE GOLD WINNER
> Technique, application, colour selection, commercial CANNOT PARTICIPATE TO THE INTERNATIONAL CREATIVE
usability explanation RETREAT, IT MAY RESULT IN DISQUALIFICATION AND AN
> Visible consideration of how colour compliments the ALTERNATE FINALIST MAY BE CHOSEN TO COMPETE.
haircut (shape and length)
> Cut and colour that complement each other while
creating a beautiful, wearable, salon relevant look
> Finished colour result
30% OVERALL VISION & LOOK
> Total look (style, finish, makeup, clothes/fitting)
9 | WELLA PROFESSIONALS TRENDVISION 2019 AWARDRULES &
REGULATIONS
ABOUT THE HAIRDRESSER/TEAM combs, makeup, and clothing for completing the finished
look.
1. The Creative Artist of the year category is open to all
hairdressers of all ages. There is no age limitation for the 13. W
ella Professionals accepts no responsibility for loss of
model and the assistant. and/or damage to electrical equipment.
2. N
o families and closer family members (brothers, 14. It is the competitor’s responsibility to perform a skin
sisters, parents, children, husband or live-in partners) of sensitivity test 48 hours before the colour application.
employees working for Wella, part of the Professional
Beauty Division of Coty, will be allowed to enter the The model must sign the provided on site hair service
competition. If such connection is discovered, relevant consent form
entrants will automatically be disqualified.
3. T
he competition team consists of a hairdresser and a
model, and can be supported by an assistant (to help with ABOUT THE ENTRY FORM/PHOTO STAGE
the hair colour). However, only the hairdresser (whose 15. The Creative Artist of the year entry consists of:
name is on the entry form) can do the colour and the hair – Signed disclaimer
styling and receive the award.
– Two colour photographs of your model, each 20x25cm
4. T
he hairdresser must be a qualified hairdresser employed
and a minimum of 150 dpi (one head and-shoulders
by a hairdressing salon; there is no such obligation for
picture of the model before and one head-and-shoulders
the model or the assistant. The assistant and model do
picture of the model afterwards with the final look)
not necessarily have to be employed by the participating
salon. 15. Deadline for entry is 5 pm on 28 June 2019 and must be
submitted electronically to tva2019@modernhairbeauty.
5. Between the photo entry selection and the national
com. Entries received after the deadline will not be ac-
competition, the model and the assistant may be changed.
cepted. Only electronic entries will be accepted. No hard
copy entries will be accepted.
ABOUT THE SALON 16. E
ntries/photos that have been previously published
6. S
alons are allowed to enter as many competitors as they cannot be considered (photo rights during the
like, but only one competitor is allowed per entry form. competition are reserved for Wella Professionals). All
photographs taken and received become the property
7. Competitors may only submit one entry and in only one
of Wella Professionals and may be used for publicity
category – either Color Artist of the year or Creative
purposes. Pictures will be judged on:
Artist of the year.
- Significant change between before / after model
8. T
he salon name that appears on the entry form will be picture
the salon that the hairdresser must represent during - How cut and colour complement each other (shape and
the competition. Should a competitor leave his/her length)
employment (i.e. move to a different salon) during any - Hair cut and styling is suitable with model face shape
stage of the competition, he/she will lose the right to - End result is beautiful, wearable, salon relevant
compete. In the case of withdrawal of a competitor, after The best looks will be invited to access to the National
Photo entry, the salon loses the right to compete. Competition stages.
ABOUT PRODUCTS AND TOOLS ABOUT THE ENTRY SELECTION
9. O
nly Wella Professionals products may be used for the 18. The Creative Artist of the year entry consists of:
look created at the NTVA Creative Retreat. The products
– Completed the Creative Artist of the year form,
used (colour products included) must be documented in
outlining the Concept of the look, which must include:
the entry form and category form.
>Reasons outlining how this look brings to life the
10. T
he use of fake hair pieces is forbidden unless it is used individual vision of the trend
as padding/filling material inside the hair look and not >Describe the haircut technique used and why
visible on the surface. (depending on the option chosen)
11. E
ach hairdresser/team is responsible for providing his/ > Styling explanations> Description of the techniques
her own personal equipment, such as scissors, brushes, used/colour or perm result to enhance the haircut
10 | WELLA PROFESSIONALS TRENDVISION 2019 AWARDRULES &
REGULATIONS
>List all Wella Professionals products used –2
0% on styling & finish in harmony with haircut showing
(including shades) professional mastery & excellent finishing skills
Entry forms and photographs must be sent in one email –O
ption 2: Hair Up Option:
to tva2019@modernhairbeauty.com on or before 4 pm
–4
0% on catwalk inspired looks, beautifully crafted
on 28 June 2019. Entries received after this deadline
cannot be accepted. showcasing professionals skills in dressing & styling hair
The completed entries deemed best will be invited to up. Demonstrates excellent finishing skills
the national competition stages.
30% OVERALL VISION & LOOK
– 1 0% Total look - how the hair (colour, styling & or cut)
ABOUT THE NATIONAL COMPETITION STAGES
works together with clothes and make up
19. T
his is a live competition stage where, in front of the
judges, the hairdresser will be expected to present their –2
0% Your creativity - influenced by the season’s trends
models within 3 hours, including: 22. T
he judges will specifically be looking for the highest
> Haircut (depending on the option chosen): to be done hair craftsmanship skills, creative interpretation of the
live on the day of the competition; the competitor will individual’s vision of “what’s new, cool and inspiring”
be expected to create a significant change to the hair
influenced by the season’s trends to demonstrate a
and must cut off a minimum of 2 cm.
significant change to the model’s hair while achieving a
> Colour work: the majority of colour can be prepared
beautiful end result.
prior to the competition. However, on the day of
the competition, the participant will be expected to 23. T
he requirements for a successful entry will include:
personalise the colour/perm. (Assistant optional to help
> Cut (depending on the option chosen) / Styling and
with hair colour)
colour that complement each other and work in
> Show styling and finish.
harmony
> Present the overall look/result (NB: To allow for
completion of the hair work within the required 3 > Models are not necessarily professional but most
hours, the fitting of clothes and application of makeup appropriate for creating an authentic look that fits with
foundation may be done beforehand). their personality, face, and bone structure. Models
20. T
he hairdresser will be expected to present his/ her must be sufficiently confident to carry the look on the
Overall Look Concept in up to 5 minutes, supported by a catwalk
mood board, which should include the Creative Artist of
the year form, outlining the concept of the look from the > Makeup and clothes styling that complement the overall
entry form. look, working in synergy with the hairstyle showing the
highest level of craftsmanship
ABOUT THE JUDGING 24. The judges’ decision is final. No correspondence will be
entered into. Entrants have no right to legal recourse.
21. The competitor will be judged for his/her total individual
vision:
70% CREATIVE STYLING PLEASE NOTE
–2
0% finished look – including complementary colour
ANY FAILURE TO COMPLY WITH THE RULES AND
that works in harmony with the haircut and models
REGULATIONS WILL RENDER A COMPETITOR LIABLE FOR
skin tone
DISQUALIFICATION. NTVA GOLD WINNER WILL BE INVITED
– 1 0% on the selection and appropriate use of Wella
Professionals products TO PARTICIPATE TO THE INTERNATIONAL CREATIVE
–O
ption 1: Cut & Styling option: RETREAT. IF FOR UNFORESEEN REASON THE GOLD WINNER
–2
0% on catwalk inspired looks executed with a CANNOT PARTICIPATE TO THE INTERNATIONAL CREATIVE
professional haircut that is suitable to the models face RETREAT, IT MAY RESULT IN DISQUALIFICATION AND AN
shape ALTERNATE FINALIST MAY BE CHOSEN TO COMPETE.
11 | WELLA PROFESSIONALS TRENDVISION 2019 AWARDYou can also read
