Where ELITE sport & entertainment collide - Global Rapid Rugby
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Where ELITE sport & entertainment collide
RAPID RUGBY
Global Rapid Rugby is set to redefine the appeal of a century old A mantra to provide a spectacular ‘every venue, every match
sport, create compelling and cutting edge broadcast and match day for everyone’ spectator experience, together with a focus on
content, and capture the most populated part of the planet. family, means the brand will engage television and digital viewing
In 2018 this free-flowing, fast-scoring, full-on entertainment festival audiences everywhere.
was trialled under the banner of World Series Rugby. It was met Rapid Rugby is international sport’s new ‘challenger and disruptor’
with acclaim from TV and digital viewers, fans in packed stands, with a forever-focus on elite performance, on-field innovation and
players, coaches and administrators alike. off-field entertainment in equal measure. A priority on engaging
In 2019 and beyond, Rapid Rugby’s home is the fastest growing with and building local sporting communities means the brand
consumer market in the world. With over 60% of the population in will develop rugby into the community-building sport of Asia and
the Asia Pacific region, it is the perfect platform to showcase this directly and indirectly contribute to global game development.
competition-like-no-other. As you will see within the pages of this document, substantial
Featuring some of the most explosive and dynamic sports independent research and strategic intelligence around sport in
people on the planet, Rapid Rugby is an elite on-field product, but general and rugby specifically in the Asia Pacific region supports
that’s just the beginning. the existence and success of Rapid Rugby now and into the future.
WHAT’S NEW?
Condensed game time
Maximising ball-in-play
Incentives for high scoring teams
New laws and aggressive interpretation
Lucrative home viewer engagement
In-play fan entertainment
Compelling and interactive broadcast
Unprecedented on-field access
3
Contents
Rapid Rugby. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3
Snapshot. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7
Leading the Revolution. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 11
Our Differentiators.. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 12
Our DNA. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 15
On-Field. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 16
Spectator Experience. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 20
Custom-Built Broadcast. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 24
A Genuine Broadcast Partnership. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 26
Research and Analysis. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 30
The Competition. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 32
Governance.. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 32
Clubs Commission.. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 32
Players. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 33
Coaching, Conditioning, Medical and Team Support Staff. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 33
Competition Window. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 33
Pre-season Competition. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 33
Prize Money. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 33
Team Licenses. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 33
Fixture.. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 35
Sustainability. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 37
Communications.. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 38
Partnership Opportunities.. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 40
Partnership Summary. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 42
Contacts. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 46
5
Sky’s the limit Snapshot
COMPETITION GOVERNANCE
Global Rapid Rugby owned and supported within the Minderoo Group. The strategic direction will be set by an
Independent Board, of which Andrew Forrest will be Chairman. The operations of Rapid Rugby will be managed
by a Clubs Commission and Unions Commission under defined Terms of Reference.
COMPETITION STRUCTURE GMT Time Zones
2019/2020
+4 +5 +6 +7 +8 +9 +10 +11 +12 -12 -11 -10
UAE WA Fiji
Hawaii
6-8 TEAMS
PRE -SEASON
PLAYED IN JAN
Korea
China
Japan (1)
Japan (2)
Hawaii
14
10-14 MID
Hong Kong
India Malaysia
FEB TO MID-JUN UAE
MATCHES
2019 COMP Singapore
PER TEAM
WINDOW Sri Lanka
30-56 $1M
Fiji
HOME & AWAY AUD
MATCHES + PRIZE New
3 WK FINAL SERIES MONEY Western Zealand
Australia
(WA) New
South
2019/2020 Potential Teams Wales
2021 to 2023
2021-2023 Potential Teams
Expansion plans for 2020 and beyond include China, India, the UAE, Sri Lanka and Korea. Investment in China
and India will start immediately, developing rugby in schools and communities, establishing player and coach
pathways and engaging the fan base.
7
Snapshot...
COMMERCIAL STRUCTURE SUSTAINABILITY
Major commercial rights will be aggregated and To ensure that Rapid Rugby is sustainable and will grow
centralised in the following categories: prosperously into the future, each team will be required to
commit to these five key areas by the following means:
• broadcast and digital partner
• two Rapid Rugby competition partners
• airline partner overnance, coaching and high performance structures
G
• accommodation partner to be approved by Rapid Rugby
Other significant competition-wide commercial rights may
be aggregated and centralised, with possible carve-outs he development of an elite player pathways program
T
negotiated for established teams and/or venues with to nurture and provide the future talent for Rapid Rugby
conflicting sponsors and suppliers.
A commitment to a prescribed number of community
Existing team sponsors in the above listed categories, engagement hours by all players and coaches
where applicable, will be dealt with on a case-by-case basis.
Teams will retain all other commercial revenue rights, with I mplementation of a localised junior participation program
systems and support from Rapid Rugby as required. for 4-12 year old children, similar to RugbyRoos
Rapid Rugby may pay an annual grant to teams, with the he delivery of a range of personal and professional
T
amount to vary depending on the size of the centralised pool development programs for all players and staff
and the contractual relationship with the team.
Rapid Rugby will own all rights to the pre-season and finals
series. Should the clubs host finals, Rapid Rugby will receive a
ticket levy.
NO
MARQUEE PLAYERS FROM
THE TOP 100 IN THE WORLD SALARY CAP
CONTRACTED BY THE LEAGUE
8
Leading the Revolution
Under the banner World Series Rugby, desire’ to improve the game further throughout “Our new and dynamic brand will bring
Andrew Forrest’s vision for a rugby revolution the Asia Pacific region. a whole new support base, inspire
literally burst onto the sporting scene on young people and attract new and
“Witnessing the quality of rugby on the field
May 4, 2018. A seven match invitational trial much needed spectator and corporate
this year, the way the fans responded and how
made an immediate impact around the globe interest.
everyone else took notice says clearly ‘Rapid
and added more supporters at every turn.
Rugby is the future’. “Plus, we have already begun reinforcing
Forrest, one of Australia’s most grassroots rugby across Western
“To see the guys from Samoa, Tonga and Fiji
successful businessmen and an Australia with a fun new RugbyRoos
respond to the opportunity they were given with
international philanthropist, was programme for 4-12 year-olds that we
such joy and then hear the great Robbie Deans
originally driven by the ‘injustice’ of his home want to promote globally.”
talk so passionately about what we’re doing.
state of Western Australia being forced out of
My wife Nicola and I are so excited about what
the Super Rugby competition, and a ‘burning
Rapid Rugby is going to become.
After leading the
Panasonic Wild Knights
in a spectacular
95 point finale to the
inaugural season,
Robbie Deans (right),
one of world rugby’s
most credible voices and
‘‘ “Andrew’s timing is impeccable
“Asia’s the future. Economically, population wise – the interest
is already there from a market perspective.
“They’ll tell you there’s a greater support base in places like
China than there is domestically in Australia and New Zealand.
So the scope for growth there is significant.
“The concept’s great ... not only the on-field in terms of
WORLD SERIES RUGBY 2018 experienced coaches, speed and incentive to attack from any part of the ground but
described the brand as the whole event.
7 14,907 139k 35,800
WESTERN FORCE V
’’
AVERAGE AVERAGE ‘superb’.
GAMES NEW ZEALAND CRUSADERS | TONGA AVERAGE “It reinforces what rugby players love. To touch the ball
JAPANESE WILD KNIGHTS | HONG KONG ATTENDANCE TWITTER VIEWS TV AUDIENCE and play, have the ball in play for longer.”
MELBOURNE REBELS | FIJI | SAMOA
11
OUR
DIFFERENTIATORS
To create a growing International rugby competition that enriches
its communities
We are progressive – we disrupt, and originate (what we do is copied by others)
We live for entertainment – engaging and innovative experiences and content
We focus on community – formed from rugby culture/values, we provide grass-roots
community development, family involvement and participation in sport
We are agile – free-flowing, fast-moving, and willing to change; we Make It Happen!
We seek new markets – for sport, for growth, for our platforms and offerings
12
Our
DNA
COMMUNITY &
FAMILY FOCUSED
INCREASED
JUNIOR FAST-PACED &
PARTICIPATION FREE-SCORING
For the future PROFESSIONAL
PATHWAYS
INTERACTIVE,
ENTERTAINING
& ENGAGING
15
On-field
Keep the ball alive; create space for the stars to show their skill; and reward risk taking, attacking teams.
That is Rapid Rugby’s on-field mission statement. For example, Super Rugby in Australia averages around
30-minutes of ‘ball-in-play’ per match. Our 2018
In 2018, minor law variations and interpretations have
matches increased that time by almost 30% – and
positioned Rapid Rugby as a ‘unique’ brand of the game.
that’s is just the beginning.
One that players, fans and viewers alike have enjoyed.
RAPID RUGBY NEW LAWS AND INTERPRETATIONS IN 2018
9 point POWER TRY – One-minute scrums – 45 second lineout –
try scoring plays that begin teams forced to engage if defensive team not in
inside a team’s defensive and complete play quickly position quickly, attacking
22 yard box to avoid penalty team does not wait
16
‘‘ “The first ever POWER TRY, we talked about that and said, we’ll take it and get on the World
Series Honours Board. When the green light comes on it creates interest, it’s got legs I think.”
’’
Scott Robertson, Crusaders Coach, after Mitchell Drummond scored the first POWER TRY in Game 4.
ON-Field...
For 2019, a series of different laws and referee interpretations are being considered to continue
the rugby revolution and the previously stated mission...
Keep the ball alive; create space for the stars to show their skill; and reward risk
taking, attacking teams.
LAWS AND INTERPRETATIONS UNDER CONSIDERATION INCLUDE
Rolling Substitutions – individual players allowed to be substituted on-and-off at any time.
Maximum team substitutions 10
Clock stops for serious injury only – all minor injury treatments forced off-field (or play
continues and team one-short). Blood Rule policed stringently
Bonus Premiership Points – extra point for scoring four tries or more. Bonus point for winning
by 3 tries or more
Deliberate direct kick over the sideline – delete option from inside defensive 22-metre area
Video Referee – restrict use to scoring plays and foul play as requested by Match Referee only
Penalty goals – value reduced from three to two points
Penalty cards – player sent off with Red Card may not return, but can be replaced after
20 minutes
18 19SPECTATOR
EXPERIENCE KEY ASPECTS OF THE MATCH DAY EXPERIENCE
The match day experience has a significant focus on Pre-match entertainment on the field (theatre style performances)
entertainment and fan engagement, with a consistent
experience being delivered across all venues and regions. Lighting and pyrotechnics on-field prior to kick-off
Key contractors, a production company and a sports
presentation company will be appointed for each season to Fan engagement throughout the match during breaks in play
ensure the above can be implemented at each venue. A detailed
plan will be provided to each team to assist in the delivery of a Music (DJ) and a live brass band during breaks in play
consistent experience at all matches.
H
alf-time activations including entertainment on the field and
activities/competitions involving patrons
Venue, precinct and entry gate activation
20CUSTOM-BUILT BROADCAST
Rapid Rugby’s live broadcast is World’s Next Practice.
Live audio of players from both teams in the heat of battle
In 2019, broadcast partners can negotiate a custom-built Total
Broadcast Duration anywhere between 150 and 90 minutes.
Live, on-field, after-try player interviews
That’s revolutionary.
From live audio of players in the heat of the battle, to home viewers Pre-match and half-time coach addresses
winning cash for interacting on social media, the look and feel is
energy and entertainment. Live in-play down the ground broadcast cameras
Live in-play aerial broadcast cameras
Locked-off camera in change rooms
A high energy and engaging commentary style
Regular colourful, entertaining and informative video inserts
Personal player feature pieces
On-screen social media viewer interaction
Opportunity for home viewers to win big dollars via #CashKick
Crowd Cam
24 25te of the
View from the top
A genuine
Sports leaders across the board expect Market growth outlook by stakeholder Future vs. past growth Top ten sports by growth
industry
Percentage annual growth estimates over a 3-5 year period
How to call the shots
industry growth rates to decrease from 7.7 Potential to grow revenues globally
Over the past and next 3-5 years
per cent in the past 3-5 years to 7 per cent
Broadcast
in the next 3-5 years, which represents 6.1%
a slowdown of 9.2 per cent. In the 2017 5.7% -8.3%
LEADING THE WAY edition of our survey, sports leaders were 8.0 SOMETHING FOR EVERYONE 1 Esports 6 Rugby
7.6
inPartnership
transition?
significantly more doubtful, with growth 7.3 7.4
7.7%
World’s Next Practice sportsrates expected to
presentation decrease
and from will
broadcast 8 to be
6.4 driven 6.9 On the field of play, Rapid Rugby 6.8 • Live sport • Viewer loyalty rewards • Colourful, modern commentary
per cent over the equivalent timeframe (a
Market growth stable, with most optimism in Asia, by the consumer behaviour of the younger generation. A blank canvas is a faster, high scoring, • Real people • Gaming • Supplementary
Tic
7 football programming
Football/ American
20.7 per cent slowdown). We read this as 2 soccer ho
least in Europe and content control allows Rapid Rugby’sthat
a suggestion broadcast partners across
market conditions to drive free-flowing game. • Active viewer engagement • New camera angles and options
7.0%
the industry are stabilising as we progress
e of the
the product according to future trends, not current norms. • E sports Sounds of the Game • Cultural flavour
try
Market growth outlook by respondents’ region
Percentage annual growth estimates over a 3-5 year period
in the transition from traditional to digital
media consumption, with sports leaders
On the TV or mobile device, it is
a multi-layered entertainment
average
• Virtual Reality 3 Basketball
• Social Media interaction • 8Integrated
Cyclingadvertising
An International Sports Business Leaders Survey* released in continuing to predict healthy growth in
experience combining a variety past
• Human Interest • 2nd screen delivery • Premium advertising
te of the
Sports leaders across the board expect
absolute terms. Market growth outlook by stakeholder Participa
growth future
industry
September refers to: The transition towards digital consumption Percentage annual growth estimates over a 3-5 year period • On demand video • Behind closed door access
Mass opportunities
industry growth rates to decrease from 7.7 Sports technology of complimentary production
Academia/public Sports federation
5.7%
Fan generated content
• • Studio4 participation
analysis 9 Tennis
of sports
growth
-9.2%
content intensifying, causing more disruption than ever Consideringper growthcentexpectations
in the past 3-5 years to 7 percompany
through cent sector ingredients.
sports
Sports leaders across the board
to 2022, theinmost expect
the optimistic Market
respondents
next 3-5 years, growth
which outlook by
represents stakeholder
s industry
in the
7.7media space. 7.9 -13.7%
industry growth Percentage annual
6.1%
growth estimates over a 3-5 year period
are rates
basedtoin decrease
Asia, from 7.7 a growth
expecting of In the 2017
7.4
Top ten sports by growth a slowdown of 9.2 per cent. -9.5% 5.7% -8.3%
Growth rate by 5 Boxing/
per cent in the past 3-5 years to 7 per cent
Future vs. past growth
-20.6%
As a start-up,7.0live sports business, Rapid Rugby is in the unique 8.2 7.9 per centedition
(compared to 7.4 per cent
of our survey, sports in leaders were
-13.9%
10 Cricket
Top five
in the next 3-5 years, which represents 6.1%
8.0 martial arts
the past 3-5 years). Respondents based 7.6
position to custom build content in partnership with both a slowdown of
Potential to grow revenues 9.2 per significantly
cent.
globally In the 2017 more doubtful, with growth 7.9 -8.3%
7.37.7 7.4
market segment
5.7%
7.1 edition of ourinsurvey,
Europe came
sports in second,
leaders were predicting
9.7
Over the past and next 3-5 years rates expected toexpecting
decrease from 8.0 8 to 6.4 6.9 6.8
traditional and digital broadcasters. Demand is at the
Market
forefront growth
of our thinking – stable, with
providing what the most optimism in Asia,
mobile audience rates expected
growth
a 13.7
of 7.1
per cent
to decrease
per
significantly more doubtful, with growth
per
from
cent,
cent
slowdown
albeit
8 to 6.4 compared to
7.6
over the equivalent timeframe (a
7.7 6.9
7.3
Over the next
7.1
3-5
7.4
years 6.8 6.6 industry threats
ect per cent overtheir 20.7
perceived
the equivalent per cent
growth
timeframe of slowdown).
(a8.2 per cent forWe read this as By percentage of respondents
Market
least in growth
creatingstable,
Europe greater with most optimism in Asia,
ers what demands, and
least in Europe
demands for free-to-air following.
1 Esports 20.7 per centthe past
slowdown). 3-5 aWesuggestion
years. this as that market
readRespondents
6 conditions
Rugby based conditions across Traditional Top content and channels
n terms
a suggestion in
that
the industry are
market
the Middle
stabilising
theEast
as
industry
we
andacross are predict
Africa
progress
stabilising as we progress TV rights
Consumption in the next 3-5 years Personalised content is king
Shift in consumer behaviour of younger generations
that growthin rates
thewill rise from
transition 5.8 per
from traditional to digital
1
7.7%
wth, Market growth outlook by respondents’ region in the transition
centfrom traditional
in the past 3-5toconsumption,
digital
years to 6.4 perwithcent sports leaders 3.2% 71.8%
Areas sponsors should focus on to drive ROI (by % of respondents)
withmedia
Market growth outlook by respondents’ region Digital media
Percentage
Overall
Percentage annual
annual growth
growth estimates
estimates over
over a 3-5 a period
3-5 year period
Asia
year Europe Football/media consumption, sports leaders
American Ticketing &
in the next 3-5 years, which represents
by 2 7 continuing
growth in to predict healthy growth in rights
ll as
continuing to predict healthy
soccer absolute terms. an acceleration absolute
football
of 10.4 per cent. As for
terms.
hospitality
3.8% 1. Highlights/on-demand video
2
1. Tech firms
54.2%
73%
Access to alternative entertainment formats (other than sports)
7.0%
respondents based in the Americas region,
Sports technology League/event Sports Academia/public 11.5%
Sports team/club
Sports federation Other/consultancy
(e.g. Facebook, Amazon, Google)
ustry is 5.7%
growth is expected to decrease from 6.5 technology Academia/public Sports federation
56
5.7%
average 1
-9.2%
-8.2%
-9.2% Considering growth expectations through company organiser sector & suppliers
per cent to 6Considering growth to aexpectations through
10.4%
per cent, equating 8.2 company sector Decreased willingness to pay for sports content
rder to 3 8 to 2022,
to 2022, the most optimistic respondents
Basketball Cycling
3
-11.0%
7.9 the most optimistic respondents 2. Pure OTT offerings
32.5%
-13.7%
7.7 per cent slowdown which
of may signal
past
are based in Asia, expecting a growth 2. Live video content
7.4 6.4 7.9 -13.7%
o insights 6.5
7.7 (e.g. DAZN, Netflix)
46.7% 46.7%
-9.5%
toare based
centinin Asia, expecting a growth of
4.4%
-20.6%
7.0
6.0 the industry’s
7.9 per cent (compared 7.4concern
per with growing -13.9%
5.87.4 8.2 5.8 -4.1% -9.5% -32.2%
to 7.4 per cent in Participation
-20.6%
likely 7.0 the past 3-5 years). 7.9
Respondents perbased
cent (compared -13.9%
future
saturation in North America in particular.
growth
-1.7%
Mass in Europe came 7.9 Lack of trust in sports governing bodies
7.1 8.25.1 Lastinbut
second, predicting in9.7 fees 7.7 of ind
ng three 4 participation of 7.1Pacific
7.1 sports growth per cent,
notthe
9
least, respondents
past
Tennis
albeitpredict
3-5 years).
expecting
the
Respondents based
7.6 7.1 7.9 9.2
3. Team/athlete-generated content 4
3. Rights holders’ OTT offerings 31.4% 2
Personalised fan/ 2
growth 7.3 9.7
region growth to decrease customer targeting
port, we in Europe came in second, predicting
a 13.7 per cent slowdown compared to 7.0 6.9 6.6 7.7 mana
from 5.8 to 5.1per cent (an 11 per cent 7.7 7.1 (through improved
elect
akeaways
their perceived growth of growth
8.2 per cent
slowdown).a 13.7based
of 7.1
for per cent, albeit expecting 4.8% 5.5% Piracy/illegal streaming
6.6
CRM data)
behin
per cent slowdown compared to
ders what
ally
in
mean
t terms 5
the past 3-5 years. Respondents
Boxing/ in the Middle East and Africa predict
martial arts 10
theirCricket
perceived growth of 8.2 per cent for
7.7
Licensing & 4. Fan-generated&content6.3
Sponsorship 5
4. Broadcasters’ OTT offerings 25.5%
Branded content for Branded content for
rights holders’ digital
Sports
that growth rates will tech firms
rise from optimistic,
5.8 per proprietary digital
s in
s what
owth, the broadcasters
cent in the past
the past
3-5 years to 6.4and
3-5 years. Respondents based
leagues less so
per cent merchandising advertising channels channels
Americas Middle East & Pacific in represents
the Middle East and Africa predict
ll,
terms
d bysports Overall Asia
Africa
Europe in the next 3-5 years, which
an acceleration of 10.4
When perthat
cent.growth
considering As rates willofrise from 5.8 per
forperceptions
the
market
well
th,as Past 3-5 years Next 3-5 years
respondents past
basedandin the centgrowth
in the
Americas
future past
region,
by 3-5 League/event
years to 6.4 per cent
stakeholder 6 | PwC’s Sports Survey 2018
Other/consultancy
stent
dustry is Overall Asia Europe growth is expected to decrease
in thefrom 6.53-5are
Sports team/club
Time to enter esports?
by
-8.2% type, the leading next
optimists years,
sportswhich represents
organiser & suppliers
Top content and6.4channels
10.4%
per cent to 6 per cent, equating to a 8.2 Broadcaster/media
porder
revenues
to -11.0% technology an acceleration
companies (from of 7.610.4
to 8 per cent. As Brand/sponsor
for (Sports) marketing
asinsights
Personalised content is king
per cent slowdown which may signal agency company
Do sponsors “get it”?
ro 26 *PwC Sports Survey 2018 attached
6.5 PwC Analysis, N = 406, 414 per cent, or a 6.1 per
respondents cent acceleration
based in the Americas region, 27
behind Source: 6.0
Consumption in the next 3-5 years
5.8 5.8
the industry’s concern with growing -4.1% League/event Sports team/club Other/consultancy
70.5% believe so, but how should they go about it?
stry is saturation inin growth), reflecting isthe wealth to of decrease from 6.5 -32.2%
is likely North Americagrowth expected
in particular. Past 3-5 years organiser Next 3-5 years By percentage of respondents
towards -8.2% 10.4% Areas sponsors should focus on to drive ROI (by % of respondents)
-1.7%
& suppliersA GENUINE BROADCAST
PARTNERSHIP... Worth a try! Innovative camera angles Virtual studio presentation
• Exclusive to Rapid App • Live in-play use of behind the goal Central hosting location
A TASTE FOR INNOVATION • Game of chance where eligible to enter and drone cameras
Social Media Engagement
for free each match by registering and • Try line cameras on the corner to
eSports aLive Semi-regular inclusion of Social Media
downloading the app capture scores and tackles
• Where virtual and live sport collide commentary within the broadcast,
• Based around the try scorers in both including answers to non-rugby questions
• Positioning of conversion kick after try Crowd cam
the first and second halves posed by commentators (ie. where is the
decided by 30 second eSports contest Remote, hand held camera operated
• Players are grouped within each team by members of the crowd capturing best sushi in Japan)
between fans representing each team
to equalise chance of success. the passion and emotion of the fans
• Contest broadcast live and on big screen Moments of the Match
• To be successful selections must score
• Winner chooses distance where conversion is Lima Scale • Broadcast and Social Media and or App
in both halves
taken from (ie regulation spot vs halfway line) • Measure of physical force displayed (integrated sponsored)
• Each winner receives one ticket in a
when players collide in fierce tackle • One highlight specifically replayed each
Real-time player audio random Grand Final Day draw where first
• Trialled in 2018 and measured against half as A Moment of the Match
• One player from each team wears body prize is a First Class around the world
one of the biggest hits of all time by • Viewers chose The Moment of the Match
microphone and audio used live throughout airfare for example
Samoan Hall of Famer Brian Lima for replay in post-match
match at broadcaster’s discretion • Option to ‘cash out’ if successful in first half
• Investigating how to scientifically
• Trialled in 2018 with great effect • All first half winners alerted automatically Man of the Match.
measure using GPS data
• Via App and Social Media
Two-minute Tactical Time-Out On-field reporter, on the field • Could compare G-Force reading against
• Approximately 10 minutes before siren at • 3 x options provided on broadcast and big
• Reporter and camera access field at something different each match
the completion of a play (after score, screen at time of Tactical Time Out
stoppage (after a try, during injury delay)
line-out, scrum) play stops for 2 minutes to interview players • Winner announced just before final siren
• Coaches onto ground to speak to players • 2018 trial showed how emotional and • Winning player and a randomly chosen voting
– broadcast part of one address live exhausted players are in heat of battle fan receive prize from sponsor
• 30-45 second commercial break
(premium loading)
• Fan engagement combining digital
and live on-field activation
28 29Research
and Analysis
The Gemba Group used data from its Global Research Program
over the last 5-8 years to analyse relevant market sizes, attendances Insights
and viewership. Rugby Union’s potential market across 13 in-scope ⋅⋅ Of the target
countries is 127 million, while an average of 14.5% of the population Viewership and attendance market sizing has been focused on
markets, New
analysed claim to be ‘fanatics’. the 8 potential regions for season 2019. Insights
Zealand has the
highest level of ⋅⋅ The projected
Average Viewership and Attendance Per Game viewership for each
Market Size I Rugby Union Fanatics passion for Rugby
across its population. round is expected to
50k Total projected viewership per season = 3.7m
60m 35% be about 245,000
⋅⋅ Hong Kong and Total projected attendance per season = 465k
in total.
50m 30% Singapore Rugby 40k
passion based on ⋅⋅ ‘Traditional Rugby
25% Union markets’ such as
estimates of expat
MARKET SIZE
40m % FANATICS
30k
20% market (average of Fiji and Japan achieve
30m UK, Australia and higher average
15% 20k
New Zealand attendances, while
20m
10% passion). attendances in Hong
10k Kong and Singapore
10m 5% ⋅⋅ Japan, while relatively
are projected to be
low on passion
0m 0% 0k driven by the large
as a proportion
Fiji
Japan
#1
Japan
#2
Western
Australia
New
Zealand
Western
Sydney
Hong
Kong
Singapore
China
India
Japan
Argentina
Australia
Korea
Malaysia
Samoa/Pacific Islands
New Zealand
Sir Lanka
UAE
Singapore
Fiji
Hong Kong
expat communities
of population,
(who are more
represents a
passionate about
large share of the
Rugby Union than the
opportunity due to Viewership Attendance
Note: Samoa/Pacific Islands local population).
included in Australia market sizing its large population.
for Western Sydney franchise. NB: 2018 World Series Rugby average attendance per game = 14,907.
30 31The Competition
GOVERNANCE CLUBS COMMISSION PLAYERS PRE-SEASON COMPETITION
Rapid Rugby will be governed by an Independent Board of Each team will comprise a minimum of thirty (30) players plus a further An intensive Rugby 10s competition including all participating
Scheduling of the competition each year
Directors of between five and seven experts, with five (5) squad members, who are envisaged to be development players. teams for 2019 and open to countries that are likely to be added
Andrew Forrest as Chairman. The Chairman of the into the full competition in the future.
Professional standards of the competition, including matters in relation Working in association with participating teams, Rapid Rugby may assign
Clubs Commission will be appointed as a Board Director. to play, match presentation, behaviour, refereeing and broadcast one or more marquee players to selected teams on a needs basis to The aim is to hold this competition in a neutral country or region
The Board will set the strategic direction of the Rapid
boost on-field talent, match development and marketability of individual to showcase Rapid Rugby in a standalone event.
Rugby, including decisions relating to the number and location Standards of venues and facilities, including signage configurations, teams and the competition.
of clubs, annual grants and competitive balance regulations. field markings, accredited seating areas and team specific requirements The pre-season competition may include a women’s competition.
Marquee players will be 100% funded by Rapid Rugby.
A Clubs Commission will be established under the Terms
Adequate safety, security, crowd control and emergency procedures
of Reference to advise the Board on matters relating to the The execution and extent of the marquee player initiative will be at the PRIZE MONEY
operation of the Competition, Competition Regulations sole discretion of Rapid Rugby.
Assistance of players on professionalism, welfare, career and life education AUD $1 million annually to the team that wins the
and ownership of Clubs. It will be comprised of the At this stage it is proposed not to have a salary cap but rather provide Rapid Rugby competition.
Rapid Rugby Chairman (or delegate), the Chairman of each Promotion of economic viability and growth of the Rapid Rugby guidelines for teams in terms of recommended player salary spend.
Club (or delegate) and will engage independent expertise
as required from time to time. Any other matter relating to the competition regulations TEAM LICENSES
COACHING, CONDITIONING, MEDICAL AND TEAM SUPPORT STAFF
Each team will be granted a Rapid Rugby license for a five-year term.
Each team will have coaching and high performance staff in accordance
This license will entitle each team to an annual dividend distribution
with best practices for elite Rugby Union competitions. Rapid Rugby will
from Rapid Rugby, predominantly arising from the net proceeds of
support teams to meet these standards as required.
the competitions broadcast revenue.
COMPETITION WINDOW
$ 1m 5
The 2019 competition is to be played between February and June.
From 2020 onwards, the competition will be scheduled to complement PRIZE YR RAPID RUGBY
the World Rugby and World Cup calendars but always prioritising the MONEY LICENSE
Rapid Rugby and its participating teams.
33HOME & AWAY Fixture
YEAR ONE/TWO - 6-8 teams
10-14 rounds in a season
3-4 matches per week
YEAR THREE/FOUR - 10 teams
A total of 18 rounds in a season
5 matches each week
YEAR FIVE+ – 12 teams
A total of 22 rounds in a season
6 matches each week
30-56 matched total in a season 90 matches total in a season 132 matches total in a season
Final Ladder Finals Series Option A Finals Series Option B
Team 1
Semi-Finals Grand Final Semi-Finals Prelim Final Grand Final
Team 2
Team 1 Team 1
Team 3 Winner Winner
vs Winner SF 1 vs Winner SF 1
Lo
Team 4 Team 4 Team 2 se
r
Team 5 LOSER SF 1
Winner
Team 2 Team 3 vs Winner PF
Team 6
Winner Winner
vs Winner SF 2 vs WINNER SF 2
Team 7
Team 3 Team 4
Team 8
35Sustainability
To ensure that Rapid Rugby is sustainable and will grow prosperously into the future, a strategic plan has
been developed with four key areas of focus.
Rugby – pursuing sustainable success on the field
Fans – expanding and enhancing fan support and community engagement
Fundamentals – ensuring the fabric of the league and its teams reflects strong community values
and that the brand of Rapid Rugby and its teams are of the highest standards
People and culture – ensuring an ongoing commitment from Rapid Rugby and its teams to the
development of staff, including players, regardless of sex or race, at all levels of the organisations
Each team will be required to commit to these four key areas by the following means:
Governance, coaching and high performance structures
•
to be approved by Rapid Rugby
• The development of an elite player pathways
program to nurture and provide the future talent for
Rapid Rugby
• A commitment to a prescribed number of community
engagement hours by all players and coaches
• Implementation of a localised junior participation
program for 4-12 year old children, similar to RugbyRoos
• The delivery of a range of personal and professional
development programs for all players and staff
37Communications
The overarching aim of the communication plan is to establish the identity of Rapid
Rugby and the teams and in doing so develop a passionate supporter base amongst
members/supporters and new fans as well.
This will initially be achieved by telling and sharing, in detail, the individual stories of
the teams and their players, going beyond the usual boundaries in order to genuinely
engage with fans.
Rapid Rugby will have a strong focus on servicing rapidrugby.com and the mainstream
media – TV, radio and print – by ensuring widespread and regular access to all players
and coaching staff.
All teams, players and coaches will be encouraged to have a strong social
media presence.
Media coverage, while heavily focused on the pre-season, home and away season matches
and finals series, will continue through the off-season to ensure a 365-day presence.
38PARTNERSHIP
OPPORTUNITIES
Global Rapid Rugby presents a range Major commercial rights will be aggregated and centralised in the following categories:
of exciting opportunities to align your
brand with innovation and the PRINCIPAL COMPETITION PARTNER EXCLUSIVE COMPETITION PARTNER (TWO) OFFICIAL AIRLINE PARTNER OFFICIAL ACCOMMODATION PARTNER OFFICIAL SUPPLY PARTNER
ground-breaking future of rugby. Providing
unprecedented access to the Asia The PRINCIPAL PARTNER will be front and centre The EXCLUSIVE COMPETITION The OFFICIAL AIRLINE PARTNER will be The OFFICIAL ACCOMMODATION PARTNER Opportunities exist for OFFICIAL SUPPLY
Pacific region, we will work together to of all Rapid Rugby competitions, operations and PARTNERS will be prominently an important contributor to Rapid Rugby will be an important contributor to Rapid PARTNERS in various categories. Official
assist you to maximise your exposure and communications. Key assets will include: promoted within all Rapid Rugby operations, with extensive travel required Rugby operations, with extensive travel supply partners will have exclusive rights to
achieve your business goals. competitions, operations and by all teams across the competition. Key required by all teams across the competition. supply their product in venues across the
• Exclusive name association with Rapid Rugby,
communications. assets will include: Key assets will include: Asia Pacific region, exposing their product
Being involved with Rapid Rugby provides for example:
Key assets will include: to a broad market. Key assets will include:
extensive leveraging and promotional - Partner Name Rapid Rugby • Optional logo placement on all team • Optional logo placement on all team
opportunities; activating these is key - Global Rapid Rugby brought to you • Logo placement on all team apparel and merchandise apparel and merchandise • Digital media advertising
to ensuring the partnership is working as by Partner Name apparel and merchandise • On-pitch advertising options • On-pitch advertising options • Category exclusivity
hard as it can. You will be encouraged to • Logo placement on the front right breast (options negotiable) • Digital media advertising • Digital media advertising • Premium hospitality options
use the Rapid Rugby brand and benefits of all team apparel and merchandise • In-broadcast advertising • Category exclusivity • Category exclusivity • Selection of additional commercial
to provide cut-through in the marketplace • In-broadcast advertising • On-pitch advertising • Premium hospitality options • Premium hospitality options assets aligned with partnership strategy
and secure valuable commercial • On-pitch advertising • Digital media advertising • Selection of additional commercial • Selection of additional commercial assets
Supply partnerships potentially available
coverage. • Digital media advertising • Category exclusivity assets aligned with partnership strategy aligned with partnership strategy
but not limited to:
• Category exclusivity • Premium hospitality options • Cash and/or contra partnership possible • Cash and/or contra partnership possible
• Premium hospitality options • Ticketing • Wagering
• Beer and cider • Wine
• Non-alcoholic • Pies and pastries
beverages
40 41Partnership SUMMARY RAPID RUGBY ASSETS CLUB ASSETS
RAPID RUGBY
COMMERCIAL
Official
Principal Exclusive Official Official Apparel & Official Business –
Competition Competition Airline Accommodation Merchandise Supply Community *
Partner Partner Partner Partner Partner Partner Partner
Direct link between partner
8
3
name and Rapid Rugby name
*
Access to Rapid Rugby IP 3 3 3 3 3 3 3
Designation as Official Partner
3 3 3 3 3 3 3
of Rapid Rugby
Exclusivity within industry
3 3 3 3 3 3
category
Branding on player apparel 3 3 Option Option Option Option
LED advertising 3 3 Option Option Option Option
Digital media advertising 3 3 3 3 3 Option Option
In-broadcast advertising 3 3
Playing surface advertising 3 3 Option Option Option Option
Static venue advertising Option Option Option Option Option Option
*
Premium hospitality 3 3 Option Option Option Option Option
Activation opportunities Option Option Option Option Option Option Option
Side Front Side Back Front Back
Corporate event opportunities Option Option Option Option Option Option Option
* Rapid Rugby Principal Partner logo will appear above or alongside Rapid Rugby logo
42 43Partnership summary...
SIDE ONE
RAPID
CLUB
RUGBY
T T T T T T T T
Field dressing 100%
T
T
Goal post pads 100%
T
T
CLUB CLUB SIDE ONE
COMMERCIAL COMMERCIAL
RAPID RUGBY
Static signage in TV arc 30% 70%
T
T
COMMERCIAL
(PRINCIPAL)
CLUB COMMERCIAL
CLUB COMMERCIAL
Toblerones TV arc 25% 75%
T
T
SIDE FOUR
SIDE TWO
RAPID RUGBY RAPID RUGBY Screen and LED in-broadcast 40% 60%
COMMERCIAL COMMERCIAL
T
T
Screen and LED pre/post broadcast 30% 70%
SIDES TWO AND FOUR
T
T
RAPID RUGBY RAPID RUGBY
COMMERCIAL COMMERCIAL Static signage non-TV arc 10% 90%
T
T
Toblerones end of field 25% 75%
T
T
SIDE THREE
T T T T T T T T Static signage non-TV arc 10% 90%
SIDE THREE Toblerones non-TV arc 100%
RAPID RUGBY ASSETS CLUB ASSETS T = TOBLERONE
44CONTACTS
Brad Paatsch Ross Love
CEO Advisor to the Chairman
bpaatsch@rapidrugby.com rlove@minderoo.com.au
+61 419 596 268 +61 418 752 867
Matt Hodgson Mick Doherty
Head of Rugby Head of Commercial
mhodgson@rapidrugby.com mdoherty@rapidrugby.com
+61 448 315 111 +61 457 817 323
Emily White Mark Doran
Commercial Coordinator Head of Marketing,
ewhite@rapidrugby.com Media & Communications
+61 417 803 153 mdoran@rapidrugby.com
+61 412 311 159
rapidrugby.com
@rapidrugby
@rapidrugbyA GREAT GAME, A GREATER OPPORTUNITY
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