What Made the Twenties Roar?

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       POPULAR CULTURE

                                   What Made the
                                   Twenties Roar?
                Bob Gordon examines one of history’s most storied, and controversial, decades

       FEBRUARY 14, 1929 WAS cold and         Arriving late for the meeting and        defined the 1920s: They made
       windy, a typical late winter’s day     seeing a police car in front of the      them roar. Underlying it all was
       in Chicago. Neighbors thought          garage, he had simply strolled by,       the 18th Amendment and the clus-
       nothing of it when a police car        narrowly escaping death.                 ter of state and local laws that
       with two uniformed officers and        Nonetheless, the St. Valentine’s         augmented it, known as Prohibi-
       two detectives screeched to a halt     Day massacre was the largest             tion.
       in front of S.C.M. Cartage on          mass murder in a city already                 A second key event in the his-
       North Clark Street. Moments after      notorious for the gun battles, cor-      tory of bootlegging that made the
       entering the garage behind the         ruption and criminality that made        twenties roar occurred north of the
       building, the two officers re-         America roar during the 1920s.           border, in Yorkton, Saskatch-ewan,
       emerged and led two men, arms              The 1920s began on 16 Janu-          Canada. In December 1919, Harry
       raised, back to the police car and     ary 1920. On that date, the 18th         and Sam Bronfman established the
       sped away. The garage behind           Amendment to the United States           Canada Pure Drug Company and
       2122 North Clark Street was            Constitution (ratified 28 October        obtained a provincial license and a
       widely known as the headquarters       1919) took effect. Commonly              federal bonded warehouse license
       of George ‘Bugs’ Moran’s bootleg-      known as the Volstead Act, after         that permitted them to import,
       ging operation and Prohibition         Andrew Volstead, Chairman of the         manufacture and export liquor. In
       raids were nothing new in the          House Judiciary Committee, it            Canada, Prohibition legislation
       neighborhood.
            In Chicago during the ‘Roar-
       ing Twenties’, things were rarely
       what they seemed. Journalist
       Robert St. John described the city
       as “two fisted and rowdy, hard-
       drinking and pugnacious…vibrant
       and violent, stimulating and ruth-
       less.” In typical Chicago fashion,
       there were two sides to the events
       of St. Valentine’s Day 1929. The
       police car and uniforms were
       stolen. The four men that arrived
       in the stolen vehicle were not
       police officers; nothing could have
       been further from the truth. They
       were gangsters, hired killers,
       intent on eliminating the Moran
       gang in one fell swoop.
            Upon entering the garage,
       they found seven of the gang
       awaiting a shipment of booze.
       They disarmed Moran’s men and
       lined them up against the wall of
       the garage. They then opened fire
       with two submachine guns, a
       shotgun and a .45 caliber hand-            Left: Woman putting flask in her boot, Washington, DC, 21 January 1922.
       gun. Six of their victims died                    Right: Actress Alice Joyce in typical “Flapper” fashion, 1926.
       instantly and the seventh, three
       hours later in the hospital. When      stated, “No person shall manufac-        had numerous loopholes and was
       the ‘uniformed’ men left the           ture, sell, barter, transport, import,   laxly enforced. The Bronfman’s
       garage, the two ‘prisoners’ they       export, deliver, or furnish any          established the Canada Pure Drug
       led were the ‘detectives’ they had     intoxicating liquor…”                    Company with the sole intention
       arrived with.                              Bathtub gin and bootlegged           of supplying the ‘dry’ American
            The killers had missed Moran.     suds, gin mills and speakeasies          market.
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            The Saskatchewan/North           failed because Moran was out of        breweries and contracts to provide
       Dakota border is approximately        ammunition when he approached          booze to thousands of speakeasies
       1,000 miles northwest of Chicago      Torrio, intending to deliver the       in Cicero and the South Side.
       and the brothers planned to ship      coup de grâce. Having recovered        Between 1925 and 1929, Capone’s
       their booze to Chicago.
       This scheme highlights
       one of the innovations
       that, literally, made the
       twenties roar, namely
       the proliferation of the
       automobile. According
       to historian James Gray,
       the idea of using trucks
       and automobiles to
       transport liquor “was as
       visionary a scheme as
       ever came down the
       pike.”
            The bootleggers in
       the United States
       adopted the automobile
       quickly as well. From
       warehouses in Chicago,
       trucks transported                                    Above: Prescription form for medicinal liquor.
       booze to speakeasies and bootleg-              Below: Bootlegger automobile crash in Washington, DC 1922.
       gers throughout the Midwest. Gin
       mills as far west as Denver and as
       far south as St. Louis received
       their supplies by the truckload
       from Chicago. This development
       also led to a new form of crime —
       hijacking. Convoys of booze were
       escorted by armed guards and fre-
       quently attacked by rivals
       attempting to steal the shipment.
            The ability to ship booze over
       long distances to diverse locations
       was also a key to the development
       of ‘the rackets’: What we refer to
       today as organized crime. As the
       decade progressed, it was Al ‘Scar-
       face’ Capone, operating from his
       base in Cicero, a Chicago suburb,
       who rose to be the undisputed
       king of the rackets.
            Capone arrived in Chicago in
       the spring of 1921. He had cut his
       teeth in the rackets in New York
       and been mentored by gangster
       Frankie Yale. He came to Chicago
       to assist Johnny Torrio and the
       ‘Chicago Outfit’ make the move
       from prostitution and gambling        from his wounds, Torrio spent a        ‘Chicago Outfit’ is estimated to
       into bootlegging. Their principle     year in jail for Prohibition viola-    have had an annual income of
       rivals were the Irish-American        tions.                                 approximately 100 million US dol-
       ‘North Side’ Gang led by Dion              Upon his release, Torrio          lars.
       O’Banion.                             retired and left the operation to           Capone biographer Laurence
            In the fall of 1924, O’Banion    Capone. With alleged final words       Bergreen regards this as the most
       was murdered. After the murder, a     to Capone of, “It’s all yours Al.      significant change in his status. He
       prolonged war erupted between         Me? I’m quittin,” Torrio left          “had real power in Chicago, and
       the two gangs resulting in Torrio’s   Chicago. ‘All’ consisted of night-     power changed him, and just as
       severe wounding in a hit that only    clubs, gambling dens, brothels,        importantly, it changed the way
                                                                                    History Magazine • April/May 2010 17
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       POPULAR CULTURE

       everyone regarded him. …He did           revealed that they were plotting to    income and expenses.
       all he could to make himself visi-       overthrow him. (No charges were             Jack ‘Greasy Thumb’ Guzik
       ble, and more than that,                 ever laid in the incident.)            handled internal discipline. Law
       respectable, at least by the stan-            In almost every situation,        firms on retainer and criminal jus-
       dards of Prohibition-era Chicago.”       Capone’s reputation and abject         tice personnel from judges to beat
       Capone became close to Harry             fear made it impossible for other      cops in their pockets, managed
       Read, city editor of the Chicago         racketeers, ordinary citizens, or      their legal difficulties (if intimida-
       Evening American, regularly              even the authorities, to stand up      tion hadn’t). After a raid, the key
       attended Chicago Cubs home               to him. Chicago police, politics       person, the braumeister, would be
       games and appeared at the Jack           and justice were notoriously cor-      immediately bailed out and at
       Dempsey-Gene Tunney heavy-               rupt before Capone and became          work in another location the next
       weight championship fight in the         even more so in the 1920s. When        day.
       company of journalist Damon              Capone lost his temper and shot a           Bank robberies, a crime the
       Runyon, his unofficial press agent.      small-time hood named Joe              Chicago racketeers generally
       It was also during this period that      Howard, all the witnesses sud-         avoided was also evolving in the
       Capone offered forth some of his         denly developed amnesia.               Roaring Twenties. The most
       most memorable quotes, fre-                   The situation is captured per-    famous gang, the Newton boys,
       quently describing himself as a          fectly in news reports of the trial    four brothers from Uvalde County,
       community-minded public ser-             of ‘Lefty’ Lewis. A ‘union orga-       Texas and Brent Glasscock, their
       vant:                                    nizer’ — a euphimism for a pro-        safecracker and explosives expert,
            “They call Al Capone a boot-        tection racket — Lewis murdered        became involved in petty crime
       legger. Yes, it is bootlegging when      a junk dealer who refused to pay       before World War I. In nineteenth
       it’s on the trucks, but when your        for protection. Covering the trial     century style, they robbed banks
       host at the club, in the locker room
       or on the Gold Coast [an affluent
       neighborhood in Chicago] hands it
       to you on a silver tray, its hospital-
       ity.”
            “All I ever did was supply
       beer and whiskey, to our best peo-
       ple. All I ever did was supply a
       demand that was pretty popular.”
            “Sure, [I am a bootlegger] and
       some of our best judges use my
       stuff.”
            “Public service is my motto.
       Ninety percent of the people of
       Cook County drink and gamble
       and my offense has been to fur-
       nish them with those amuse-
       ments.”
            Capone’s generosity was also
       noteworthy, and widely publi-                      Undated Al Capone Mugshot (Chicago Police Department).
       cized by the ‘Big Fellow’, another
       of his nicknames, himself. In the        for the United Press, Edwin L.         on horseback sporting pistols.
       wake of the stock market crash in        Heckler reported on 15 October              In the 1920s, the automobile
       October 1929, he established a           1927 that, “officials are finding it   replaced the horse as the bank
       soup kitchen. Throughout his             impossible to obtain 12 men            robber’s getaway vehicle of
       career he spread his largesse            among the city’s million who are       choice. In Keys to Crookdom, pub-
       throughout Chicago and came to           willing to decide a murder case…       lished in 1924, George C. Hender-
       be seen as a ‘Robin Hood’ figure         in one of the most widely dis-         son wrote, “Seventy-five percent
       by many.                                 cussed gang murder cases since         of all crimes are now perpetrated
            Indisputably, ‘Scarface’ had a      Chicago gained the reputation of       with the aid of the automobile.
       violent nature, whether it is to be      being wilder than the wild west.”      Automobiles and good roads have
       attributed to habitual cocaine use            While ‘Scarface’ became the       done much to increase certain
       or advancing and untreated               public image of the organization,      types of banditry. We now have a
       syphilis. He frequently lost his         the key to it’s success was corpo-     definitely established type called
       temper and murdered colleagues           rate structure. Al’s brother, Ralph    an automobile bandit who oper-
       and opponents. He beat Albert            ‘Bottles’ Capone, administered the     ates exclusively in motor vehi-
       Anselmi and John Scalise, the St.        brewing and distilling side of the     cles.”
       Valentine’s Day massacre gunmen,         organization. Teams of accoun-              Additionally, automatic
       with a baseball bat when it was          tants kept detailed records of         weapons replaced handguns as
       18 History Magazine • April/May 2010
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       the criminals’ weapons of choice.
       The Thompson submachine gun,                      THE ROARING TWENTIES IN FILM AND FICTION
       invented in 1917, fired 800 rounds
       per minute and made the classic          The Roaring Twenties left an indelible mark on the American imagi-
       six-shooter redundant. These two         nation that film and fiction have memorialized since before the
       innovations constituted `modern`         decade ended. Following is a brief, and necessarily incomplete, list
       crime. Their style, heavy fire-          of some of the best.
       power and fast cars, set the stage
       for the more famous public ene-          Film
       mies of the 1930s, such as the           Little Caesar – 1931. Country boy Rico (Edward G. Robinson) and his
       Barkers, John Dillinger and `Pretty      best friend, Joe Massara (Douglas Fairbanks, Jr.) move to the big city
       Boy` Floyd.                              to pursue the big-time. Joe has visions of being a singer, but Rico
            The Newton boys’ organized          chooses a life of crime and draws Joe into it.
       bank-robbing career began in
       1920, when Dock Newton escaped           Scarface – 1932. Tony Camonte (Paul Muni), an ambitious and near
       from a Texas prison and the boys         insanely violent gangster climbs the ladder of success in the mob,
       embarked on a bank-robbing               but his weaknesses prove to be his downfall.
       spree. In a development similar to
       the division of labor that Capone        Pete Kelly’s Blue’s – 1955. Pete Kelly’s (Jack Webb) Dixieland combo
       introduced to bootlegging, they          runs into trouble when a racketeer demands ‘management’ fees. Ella
       identified specific roles for each       Fitzgerald and Peggy Lee perform and Jayne Mansfield has a small
       gang member. A `driver` remained         role.
       in the car equipped with a `git’: A
       detailed map outlining the precise       The Untouchables – 1987. Directed by Robert De Palma, the film ahis-
       escape route. A `street cleaner`         torically depicts the battle between Eliot Ness (Kevin Costner) and
       equipped with a concealed auto-          Al Capone (Robert De Niro). Cast includes Sean Connery and Andy
       matic weapon remained outside            Garcia as ‘Untouchable’ Treasury Agents.
       the bank, keeping passers-by and
       unsuspecting bank customers              Mobsters – 1991. Charlie ‘Lucky’ Luciano (Christian Slater) and
       away, while their explosives             Meyer Lansky (Patrick Dempsey) organize the New York rackets.
       expert, Glasscock, blew the safe
       and the brothers accompanying            Fiction
       him filled sacks with money and          Dashiell Hammett’s (1894-1961) publishing life encompassed the
       negotiable bonds and securities.         twenties. After 1931, he published only one novel, although he con-
            They committed dozens of            tinued to work in film, writing and rewriting scripts. Throughout the
       bank robberies throughout the            twenties, his work was published in Black Mask and other pulp
       Midwest (ranging as far north as         detective magazines. Commencing in February 1929, he rapidly pub-
       Toronto, Canada). In their most          lished four roman noir about crime and corruption in the 1920s.
       famous coup, they scored more
       than $3 million robbing the postal       Red Harvest (1929) In Poisonville, Montana, the ‘Continental Op’
       train running north out of               instigates a war between rival gangs in order to solve the murder of
       Chicago.                                 a newspaper editor.
            Automobiles and automatic
       weapons created a technological          The Dain Curse (1929) Cults, morphine and corruption all figure into
       gap between criminals and law            the ‘Continental Op’s’ investigation of a diamond heist.
       enforcement. Of even greater
       importance, there was also an            The Maltese Falcon (1930) After his partner is killed, Sam Spade is
       administrative and organizational        drawn into a search for a mysterious figurine known as the ‘Maltese
       gap between them. While bootleg-         Falcon’.
       gers and bank robbers became
       increasingly sophisticated               The Glass Key (1931) – Gambler and racketeer Ned Beaumont investi-
       throughout the ‘Roaring Twen-            gates a murder while his boss faces a difficult reelection campaign
       ties’, the forces of law and order       and a gang war brews.
       remained stuck in an earlier era.
            The Department of Justice           Little Caesar (1929) – W. R. Burnett. Loosely based on the life of Al
       established the Bureau of Investi-       Capone, this novel provided the basis for the film noted above.
       gation (BOI) in 1908. Initially, it
       was staffed by 12 agents seconded
       from the Secret Service. Through-       role. Prohibition agents were           of the Department of Treasury.
       out the 1920s, the BOI remained         employees of the Bureau of Inter-            Otherwise, law enforcement
       small, subject to jurisdictional lim-   nal Revenue until 1927, when the        was the responsibility of local offi-
       its and largely constrained in its      Bureau came under the authority         cials and, to a lesser extent, the
                                                                                      History Magazine • April/May 2010 19
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       POPULAR CULTURE

       state police forces being                                                                   scandal carried into the first
       formed. Thus, while the                                                                     years of the Twenties.
       rackets operated on an                                                                      Although baseball’s popular-
       interstate basis, and offend-                                                               ity grew throughout the
       ers could easily leave one                                                                  decade, it was never again
       jurisdiction for another to                                                                 the innocent past time it had
       avoid prosecution, the fed-                                                                 once been.
       eral government was largely                                                                     Fundamentalist preachers
       unable to pursue them.                                                                      decried automobiles as
       Also, local police forces                                                                   ‘bawdy houses on wheels’.
       were subject to both intimi-                                                                Reverend E. F. Stanton of
       dation and corruption.                                                                      Kansas City claimed that,
            In the case of Al                                                                      “women who once dressed
       Capone, it was ultimately                                                                   decently now wear clothes
       neither violations of Prohi-                                                                high and low. High at the
       bition laws nor other crimi-                                                                bottom and low at the top.”
       nal charges that ended his                                                                  Jazz, increasingly popular,
       career: It was income tax                                                                   was decried as the devil’s
       evasion. That fact alone                                                                    music and the Charleston
       stands as mute testimony to                                                                 was dismissed for its wonton
       the inability of the forces of                                                              sensuality. Diving horses and
       law and order, federal or                                                                   occasionally deadly dance
       otherwise, to prosecute                                                                     marathons became all the
       bootleggers and racketeers.                                                                 rage.
            The mayhem in the                                                                          Cultural historian Modris
       streets that terrorized resi-                                                               Eksteins argues that society
       dents of Chicago and New                                                                    underwent a moral crisis in
       York City was only one of                                                                   the wake of World War I.
       the most visible aspects of            Josephine Baker dancing the controversial            “Old authority and tradi-
       the hysteria that swept              “Charleston” at the Folies Bergère, Paris in 1926.     tional values no longer had
       America during                                                                                        credibility…The
       the 1920s. The                   The ‘Roaring Twenties’ on the Silver Screen                          twenties, as a result,
       decade began                                                                                          witnessed a hedo-
       with the roundup       The Roaring Twenties were              Chaney (until 1925) and Erich           nism and narcissism
       of thousands of        seminal years for the American         von Stroheim.                           of remarkable pro-
       suspected ‘Reds’       film industry. The move from                Undeniably, the brightest of       portions… A pro-
       and their fellow       New York City to the West              these was Douglas Fairbanks             found sense of
       travellers. Unem-      Coast had begun before World           who starred in The Mark of Zorro spiritual crisis was
       ployed veterans        War I, but it was in the 1920s         (1920), The Three Musketeers            the hallmark of the
       of the American        that Hollywood emerged as the          (1921), Robin Hood (1922), The          decade.”
       Expeditionary          Mecca of the ‘Silver Screen’, an       Thief of Baghdad (1924), The Iron           Automatic
       Force who              industry based on the studio           Mask (1929), and The Taming of          weapons and auto-
       returned home as       and star systems.                      the Shrew (1929).                       mobiles were the
       heroes in 1919,             The leading studios and                The movies and their stars         physical manifesta-
       suddenly came to       their stars were:                      were promoted in mass-market            tions of World War
       be viewed as a         • Paramount – Clara Bow, Glo-          magazines, the most famous of           I’s impact on Ameri-
       revolutionary          ria Swanson and Rudolph                these was Photoplay. It’s Medal         can society. A sense
       threat to social       Valentino.                             of Honor was a forerunner of            of hysteria and exis-
       stability.             • Warner Brothers – John Barry-        the Academy Awards. In 1922, it tential crisis was a
            In the fall of    more, Al Jolson and Rin Tin Tin        was awarded to Fairbanks, who less visible, but
       1919, America’s        (the dog) at $100 per week.            not only starred in Robin Hood,         more profound,
       game was shat-         • MGM– Lon Chaney (after               but also wrote and produced it.         impact of the war.
       tered by the reve-     1925), Greta Garbo and Buster               In 1927, Warner Brothers           Underlying it all,
       lations that the       Keaton.                                revolutionized the industry             was bathtub gin and
       Chicago White          • United Artists (controlled by        with the release of the first           bootlegged beer, the
       Sox had thrown         the actors and directors them-         ‘talkie’, The Jazz Singer, starring     racketeers that con-
       the World Series,      selves)– Charlie Chaplin, Dou-         Al Jolson. At the time, film critic trolled its sale, and
       (in what became        glas Fairbanks, Mary Pickford          Robert Sherwood wrote, “I for           the crime wave that
       known as the           and director D. W. Griffith            one suddenly realized that the          they brought to the
       ‘Black’ Sox Scan-      among its members.                     end of the silent drama is in           streets of America.
       dal.) Investiga-       • Universal – Harry Carey, Lon         sight.”
                                                                                                                                HM
       tion of the
       20 History Magazine • April/May 2010
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