EVENT DECK 2019 CHICAGO - STRATEGIC INITIATIVES AND PARTNERSHIPS - City of Chicago
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CHICAGO EVENT DECK 2019 STRATEGIC INITIATIVES AND PARTNERSHIPS
Department of Cultural
Affairs and Special Events
The Department of Cultural Affairs and Special Events (DCASE) is dedicated to
enriching Chicago’s artistic vitality and cultural vibrancy. Annually, we produce 2,000
free-admission cultural programs including some of Chicago’s largest and most iconic
events including Taste of Chicago, the Chicago Air & Water Show and the Chicago
Blues Festival. DCASE’s extensive inventory of events and programs reaches across all
demographic interests and draws an estimated 25 million guests per year.
A snapshot of DCASE services:
• The Permits Division facilitates over 700 neighborhood festivals, sporting
competitions and special events.
• The Film Division leads the city’s effort to attract and enhance the production of
feature films, television series, commercials, commentaries and all forms of local
screen entertainment.
• The Cultural Grants Program awards $1.7 million to artists and arts
organizations in support of cultural activations and programming.
• DCASE manages the Chicago City Markets, a program that brings over 100+
farmers and vendors to markets across the City. A favorite is Maxwell Street
Market, a weekly, year-round community gathering spot for bargain hunters and
foodies.
• The Public Art Division administers the Chicago Public Art Collection which
includes more than 500 works of art exhibited in over 150 municipal facilities
around the city, such as police stations, libraries and CTA stations.
2
Partnerships Division
The Partnerships Division is a marketing solutions powerhouse that helps the world’s Dan Hines
biggest brands take their activation strategy to the next level by connecting them with Director
Chicago’s most iconic venues and largest free festivals and events. 312.744.7834
dan.hines@cityofchicago.org
Our goal is to engage companies, agencies and other partners to add value to the City’s
events while bringing brands directly to consumers to increase brand awareness, Christine Jacob
generate valuable press exposure, drive traffic and sales, and build customer loyalty. Senior Manager
312.744.2160
cjacob@cityofchicago.org
Let Us Help You:
Connect to consumers in meaningful and authentic ways Melissa Thomfohrda
• Manager
Customize sponsorship packages that meet your specific needs, goals and budget 312.744.9536
• melissa.thomfohrda@cityofchicago.org
Access world-class venues such as Millennium Park and Chicago Cultural Center
•
Launch new products and campaigns in the lucrative Chicago market General
• 312.744.9217
Navigate through complex city requirements and regulations chicagopartnerships@cityofchicago.org
With over 40 years of combined experience in strategic marketing, event operations,
experiential strategy and brand-building, we can help brands create and deliver
partnerships that engage, influence and motivate consumers.
3
A PARTNERSHIP focused on your goals BRAND AWARENESS Promote your brand at high profile city events that draw massive crowds CONSUMER ENGAGEMENT Reach consumers of all ages, ethnic and economic backgrounds throughout Chicago DIGITAL PROMOTION Connect to our extensive social media platforms MARKETING Integrate with large scale, market-wide campaigns to enhance brand awareness ASSOCIATE & CUSTOMER ENGAGEMENT Use exclusive event perks for employee incentives or customer loyalty programs EXPERT PRODUCTION Partner with a dedicated team of event professionals committed to a successful partnership STEWARDSHIP Let us be advocates of your needs and provide focused management of your resources 4
Venues
MILLENNIUM PARK Home of:
Chicago House Music Festival
Millennium Park is the #1 tourist attraction in the Chicago, drawing an estimated 20
Millennium Park Music &
milliion visitors per year.
Film Series
The park boasts a state-of-the –art sound system, retractable big screen, fixed seating Chicago Gospel Music Festival
for 4,000 and an expansive lawn to accommodate tens of thousands more. Chicago Blues Festival
Chicago Jazz Festival
Operational Considerations: World Music Festival
All activations are on pavement. Available, but limited water source areas. Generators
are not allowed. Shore power is available. Additional charges for security, electricity
and maintenance, if needed. Convenient parking garage located underneath the park.
GRANT PARK
The centerpiece of Grant Park is Buckingham Fountain, one of the world’s largest Home of:
fountains and most visited sites in Chicago. The Petrillo Music Shell serves as the main Taste of Chicago
stage during Taste and has hosted headliners such as Stevie Wonder, John Meyer, Chicago SummerDance
FUN, Sheryl Crow, Robin Thicke, Janelle Monae and Juanes.
Operational Considerations:
Activations are on the street. Water source via street hydrants. Power provided by
generators. Large, grassy areas available. Garage parking nearby; oversized vehicle
parking located a few miles away.
NORTH AVENUE BEACH
Home of:
Operational Considerations:
Extensive event footprint runs from Oak Street beach to Fullerton Street exit. Most Chicago Air & Water Show
activations are on sand. Level, paved and grassy sections available in certain areas.
Standard household electricity provided by generators. Limited truck storage available
if prearranged. Water hook up available in select areas.
There is no on-site parking; closest lot is at Lincoln Park Zoo about a quarter mile away.
Oversized vehicle parking located a few miles away.
5
HOUSE Celebrating Chicago's Music Legacy GOSPEL BLUES JAZZ 4 FREE MUSIC FESTIVALS • 12+ ACTIVATION DAYS 100,000+ ATTENDEES • 1 MILLION+ IMPRESSIONS The MUSIC LEGACY SPONSORSHIP is a new opportunity that combines the best of Chicago’s largest music festivals into one package. One brand will receive top billing at all 4 events, completely dominating Chicago’s summer music scene at Millennium Park!
Music Legacy
As the birthplace of the urban blues, gospel music, house music and other beloved music
genres, Chicago invites music lovers from around the world to celebrate its musical legacy
at four weekend festivals between May–September.
Each festival celebrates a genre that was incubated in Chicago and then spread throughout
the world. While these events bring people together in Millennium Park, they also offer a
platform to tell the story of each genre’s history, legacy and current impact on the music
scene. The festivals are free for all to attend.
Chicago House Music Festival Memorial Day Weekend
DJs and live performances showcase the various styles of house music, the
musical form born in Chicago that has gone on to revolutionize dance music.
Chicago Gospel Music Festival May 31–June 1
Celebrating the genre’s deep Chicago roots with traditional choirs and
contemporary urban gospel music in the city where the genre was born,
the Chicago Gospel Music Festival features local and national artists.
Chicago Blues Festival June 7–9
The Chicago Blues Festival is the largest free blues festival in the world and
remains the largest of Chicago’s music festivals.
Chicago Jazz Festival August 23–September 1
The Chicago Jazz Festival is known for its artistic creativity, and music
enthusiasts flock to Chicago every year to enjoy this favorite Labor Day tradition.
7
Millennium Park
Year–Round
Partnership Opportunities Millennium Park is available for activations year-round, offering brands increased
Space Only Starting at $5,000 scheduling flexibility and additional footprint options. The park can host activations up to
Opportunities customized
15,000 square feet.
based on the date(s), footprint,
logistical needs and activation Millennium Park is Chicago’s town square – a lively, spectacular gathering spot located
details. Activations that promote the in the heart of the city. As the #1 tourist attraction, the park draws extensive foot traffic
park’s artistic vibrancy and cultural throughout the year and makes it the ideal location for high-profile brand activations and
qualities will be given preference.
high-volume sampling.
Audience Profile
Majority from outside Chicago, 35-44
To increase brand visibility, maximize budget and extend audience reach, consider
years old, majority single and female partnering with a DCASE-produced event that already takes place in Millennium Park.
Integrate your brand with the considerable marketing and promotions that support these
Expected Cumulative Attendance
20 million
events:
More Information • Memorial Day Weekend Chicago House Music Festival
millenniumpark.org
• May 31–June 1 Chicago Gospel Music Festival
• June–August Millennium Park Music & Film Series
• June–August Millennium Park Workouts
• June 7–9 Chicago Blues Festival
• August 23–September 1 Chicago Jazz Festival
• September 13–29 Chicago World Music Festival
• November 2019–March 2020 Chicago Winter Fun
8
Various City Locations
Partnership Opportunities
Chicago City Markets
Presenting $125,000 SOLD May–October
Space Only Starting at $5,000/day Chicago City Markets features more than 150 vendors at locations downtown and
Media $75,000 (in-kind trade value) throughout the city’s neighborhoods selling fresh fruit, vegetables, plants, flowers and
Expected Cumulative Attendance more. Some neighborhood markets also feature music programming, prepared foods and
300,000 local artisan (non-food) products.
Daley Plaza Farmers Market • Chicago City Markets offers 250+ promotional dates at 11 locations throughout the entire year.
Audience Profile
Chicagoan, 45-54 years old, • The popular downtown Daley Plaza Farmers Market is held every Thursday and offers
majority single and female an impressive 25 days of promotional opportunities. Its location in the central business
district provides built-in foot traffic, especially during the busy lunchtime period.
Maxwell Street Market
Audience Profile • Held every Sunday, year-round, the legendary Maxwell Street Market has been
Chicagoans, 35-44 years old, majority thriving for more than 100 years and is known as the birthplace of Chicago Blues music
married and male and the “Maxwell Street Polish.” The market attracts bargain hunting shoppers and
foodies looking to satisfy their palette with authentic ethnic cuisine. Live entertainment
More Information and special programming scheduled throughout the year add to the market’s appeal.
chicagocitymarkets.us
Montrose Harbor 21st Annual
Partnership Opportunities
Presenting $15,000
Space Only Starting at $5,000
Chicago Kids and Kites
Media $30,000 (in-kind trade value)
Expected Attendance
Festival
15,000 May 4
Audience Profile Up, up and away! Kids of all ages will get swept up by this timeless spring tradition. Free
Families with children under 12 kite kits are provided for children to construct, decorate and fly (while supplies last) along
with other family-focused activities such as professional kite flying demonstrations, face
More Information painting, balloon artists and the Big Kite Candy Drop (weather permitting).
chicagokidsandkites.us
• Brands looking to align with a family friendly program will find endless, creative
partnership opportunities at this event.
• This event offers a unique opportunity to brand 5,000 FREE paper kite kits.
10
Millennium Park Film
Partnership Opportunities
Series $100,000
Space Only $5,000/day
Series
June–August, Tuesdays
Partnership Opportunities
Millennium Park Music
Concert $15,000
Space Only $5,000/day
Media $90,000 (in-kind trade value)
Series Expected Attendanc
Film 70,000
June–August, Mondays & Thursdays Music 80,000
These popular summer programs attract thousands to spread out a picnic and
enjoy the free outdoor film and music at Chicago’s architectural gem, the Jay
Pritzker Pavilion in Millennium Park. Together, these series offer a potential 24+
promotional days at Chicago’s top visited destination.
• The Presenting Sponsor package for the Film Series offers a single brand with
3 months of exposure and 12+ activation dates at Millennium Park!
• Millennium Park draws extensive foot traffic on event dates. Crowds frequently
near capacity and arrive as early as 3pm to set up – an opportune time to
engage visitors with brand activations.
• Each summer features about a dozen films and a dozen concerts, each curated
to appeal to a wide audience. All programs begin at 6:30pm.
• The jumbo stage screen is a perfect opportunity to run :30 sec corporate
messages.
• New this year – in support of Chicago’s Year of Chicago Theatre initiative, the
Film Series will feature films with a “theatre theme.”
• The Music Series features music across genres from indie rock to world music
and jazz to R&B, appealing to a wide audience of music lovers.
114th Annual
Chicago House Music
Festival
Memorial Day Weekend
Millennium Park & This event is high energy, fast paced and a Chicago original! Chicago House Music Festival
brings Millennium Park alive with DJs and live performances that showcase the sounds
Chicago Cultural and styles of house, the Chicago-born music that has revolutionized the international
Center dance music scene. A dance tent featuring DJ sets, dance lessons, workshops and panel
Partnership Opportunities discussions and an old school Vinyl Record Fair complete the experience.
Presenting $25,000
Space Only Starting at $5,000 A House Music Conference, held at the Chicago Cultural Center prior to the festival, offers
Media $50,000 (in-kind trade value) musicians, DJs and industry participants with learning and networking opportunities.
Expected Attendance
These events celebrate Chicago house music – a truly original genre created in the city
40,000
during the 1980s. The form takes its name from an old Chicago night club called The
Audience Profile Warehouse, where resident DJ Frankie Knuckles mixed old disco classics, Euro-pop and
Chicagoans, 26-34 years old, majority electronic beats into a high-energy amalgamation.
single and female
The Chicago House Music Festival is the first of four music festivals in Millennium
Park that celebrate Chicago’s music legacy as the birthplace of urban blues,
gospel music, house music and other music genres. See pages 6 & 7 for details
about the new Music Legacy partnership package.
1234th Annual
Chicago Gospel Music
Festival
May 31–June 1
Celebrating the great influence of the music genre born in this city more than 80 years ago, Millennium Park &
the Chicago Gospel Music Festival features local and national artists from traditional choirs
to contemporary urban styles at the largest free, outdoor gospel music festival of its kind.
Chicago Cultural
Center
• Concerts at both Millennium Park and the Chicago Cultural Center provide extensive Partnership Opportunities
brand exposure at two of Chicago’s most iconic and visited venues. Presenting $30,000
Space Only Starting at $5,000
• The festival partners with several community organizations to build a year-long
Media $75,000 (in-kind trade value)
schedule of programs and activities throughout Chicago’s diverse neighborhoods.
Expected Attendance
30,000
The Chicago Gospel Music Festival is the second of four music festivals in
Millennium Park that celebrate Chicago’s music legacy as the birthplace of Audience Profile
Chicagoans, 35-44 years old,
urban blues, gospel music, house music and other music genres. See pages 6 &
majority single and female
7 for details about the new Music Legacy partnership package.
More Information
chicagogospelmusicfestival.us
1336th Annual
Chicago Blues Music
Festival
June 7–9
Millennium Park As the “Blues Capital of the World,” of course Chicago produces the largest, free outdoor
blues music festival! The event features the live music performances of over 100 national,
Partnership Opportunities
international and local artists celebrating the city’s rich Blues tradition while shining a
Presenting $125,000
spotlight on the genre’s contributions to soul, R&B, gospel, rock, hip-hop and more. The
Crossroads Stage $60,000 SOLD
Juke Joint Stage $60,000 SOLD event draws capacity crowds and attracts an international audience.
Front Porch Stage $45,000
Participating $15,000 The festival has hosted Blues legends such as BB King, Koko Taylor, Buddy Guy and Mavis
Space Only Starting at $10,000 Staples.
Media $60,000 (in-kind trade value)
Several side stages, featuring day-time performances, are available for title sponsorship
Expected Attendance
165,000 and offer highly visible branding opportunities.
Audience Profile
Chicagoans, 35-44 years old, majority The Chicago Blues Festival is the third of four music festivals in Millennium Park
married and male
that celebrate Chicago’s music legacy as the birthplace of urban blues, gospel
music, house music and other music genres. See pages 6 & 7 for details about
More Information
the new Music Legacy partnership package.
chicagobluesfestival.us
1423rd Annual
Chicago SummerDance
June 27–August 24, Wednesdays–Sundays
Swing, waltz, cha-cha...or simply enjoy the music at the largest outdoor social dancing Grant Park and parks
series in the United States. Dancers of all ages and skill levels are invited to take part in
introductory dance lessons by professional instructors followed by live music and dancing
throughout the city
in Grant Park and other locations throughout Chicago. The event offers an impressive 35 Partnership Opportunities
days of promotional opportunities. Presenting $50,000
Space Only $5,000/day or
$7,500/3 days
• A Presenting Sponsor will enjoy an additional 5 days of cross-promotional opportunities Media $100,000 (in-kind trade value)
at the Taste of Chicago, when Chicago SummerDance sets up a satellite location at
the City’s top promotional destination event that draws 1.5 million visitors! Expected Attendance
60,000
• A partnership with the Chicago Park District brings Chicago SummerDance to parks
throughout the City and provides sponsors with even more promotional locations and Audience Profile
opportunities. Chicagoans, 35-44 years old, majority
single and female
• The series culminates in Millennium Park with SummerDance Celebration on August 24, a
full day of interactive programs and professional performances throughout the park.
More Information
Participation by dozens of local dance organizations helps to shine a spotlight on chicagosummerdance.org
Chicago’s diverse dance community - and draws more than 10,000 people to the park.
• The musical lineup showcases dance styles from all corners of the globe. In any given
season, approximately 40+ live bands and DJs offer “mass appeal” programming that
draws an audience as diverse as the music and dance.
1539th Annual
Taste of Chicago
July 10–14
Taste of Chicago is THE promotional destination for brands looking to do high-volume
Grant Park
sampling, maximize brand visibility or launch a new product in the lucrative Chicago market.
Partnership Opportunities The event also offers several Title Sponsorship opportunities of popular programming
Presenting $250,000
destinations.
Official $125,000
Participating $35,000
Space Only $7,500/day or A week-long culinary celebration, Taste of Chicago is a FREE admission food festival
$25,000/5 days featuring over 60 restaurants and hundreds of food choices from ethnic neighborhood
Media $140,000 (in-kind trade favorites to James Beard award-winning eateries.
value)
In addition to an overwhelming food selection, the event’s main stage has also hosted a
Additional fee for food or beverage
sampling “Who’s Who” of the music industry including: Stevie Wonder, Santana, Sheryl Crow, John
Mayer, Robert Plant, Jill Scott, Passion Pit, The Roots, The Flaming Lips, Janelle Monae,
Expected Cumulative Attendance The O’Jays and Juanes to name a few.
1.5 Million
Audience Profile
Chicagoans, 35–54 years old,
majority single and female
16The Taste of Chicago also offers several highly visible Title Partnership Title Partnership
opportunities of popular areas including: Opportunities
Taste Dining Rooms $100,000
Taste Oasis a private area where guests enjoy upgraded amenities including air- Taste Stage $100,000
conditioning, private bar, private restrooms, upscale décor and plenty of room to Taste Oasis $60,000
lounge. Taste Wine Garden $60,000
Taste Spirit Lounge $60,000
Taste Dining Rooms five (5) separate 20’ x 40’ tents throughout the event that Taste Concerts $50,000/per night
provide multiple touch points to engage captive audiences as they rest and enjoy Taste Ride $50,000
festival cuisine Taste Kitchen $50,000
Taste Stage features daytime performances by up-and-coming and well-known
local Chicago area bands. Its high profile location at the south end of the festival
draws a record number of music lovers.
Taste Wine Garden located on beautiful Buckingham Fountain Plaza, and with
Lake Michigan as a backdrop, this property offers many customizable options for a
brand to enhance consumer experience as guests enjoy a glass of wine.
Taste Spirit Lounge this area is a popular gathering spot for guests to sip a curated
selection of spirits. Strategically positioned at the intersection of Buckingham
Fountain Plaza and Columbus Drive (the event’s “main strip,”) it is a high-visible
property that attracts extensive foot traffic.
Taste Concerts branding the main stage of the event provides maximum
exposure! This package also includes concert tickets and a private hospitality area
which many companies have successfully used to entertain decision makers, host
dignitaries, as employee incentives, to celebrate a company anniversary/milestone
and as customer loyalty programs.
Taste Ride branded vehicles provide FREE transportation to and from the Taste of
Chicago with strategic stops throughout the downtown area.
Taste Kitchen noted chefs prepare their signature dishes at an intimate on-site
kitchen and share industry secrets to help consumers create their own culinary
masterpieces at home.
1761st Annual
Chicago Air & Water Show
August 17 & 18
North Avenue Beach Drawing an estimated crowd of 1 million people, the Chicago Air & Water Show showcases
precision flying at its best. Featuring military and civilian flight aerobatics, historic aircraft,
simulated water rescues and parachute teams, the event is one of the largest and longest-
Partnership Opportunities running free admission events of its kind.
Presenting $300,000
Official Product $100,000 Headlining this year’s show is the acclaimed U.S. Navy Blue Angels. The U.S. Army
Participating $20,000 Parachute Team Golden Knights plus the U.S. Navy Leapfrogs are also scheduled to thrill
Space Only Starting at $15,000 the audience at North Avenue Beach.
Hospitality Starting at $13,000
• This event is ideal for high-volume sampling.
Media $100,000 (in-kind trade
value) • A full run rehearsal show on August 16 draws an impressive crowd and provides
sponsors with a bonus day for activations.
Expected Attendance • Boasting an extensive footprint along Chicago’s beautiful lakefront, the beach
1 Million based event can easily accommodate large tour displays.
Audience Profile Chicago Air & Water Show - Hospitality Area
Chicagoans, 26-34 years old,
Impress your guests with an unforgettable and exclusive experience at the Chicago Air &
majority single males and Caucasian
Water Show. The Corporate Hospitality Area offers a one-of-a-kind opportunity to entertain
groups of all sizes by placing them “front and center” at Chicago’s favorite summer event.
More Information
chicagoairandwatershow.us Hospitality packages include a professional check-in entrance, private tents for each
group and separate guest-only seating along Lake Michigan at show center.
The Corporate Hospitality Area is ideal for:
• Entertaining Decision Makers
• Hosting Dignitaries
• Employee Incentives
• Celebrating a Company Anniversary or Milestone
• Customer Loyalty Programs
1841st Annual
Chicago Jazz Festival
August 23–September 1
Known for its artistic creativity, the Chicago Jazz Festival showcases local jazz talent Millennium Park &
alongside national and international artists, highlighting Chicago’s prominent role in Jazz
history.
Chicago Cultural
Center
• Continuing in the spirit of last year’s 40th anniversary celebration, an additional 6 days
leading up to the festival will once again be dedicated to promoting Chicago’s robust Partnership Opportunities
Jazz scene. Numerous clubs and organizations throughout the City will host special Presenting $100,000
programs, activities and after-sets that will keep Jazz fans entertained all night.....and Von Freeman Stage $25,000
all week long. Jazz & Heritage Stage $25,000
Participating $12,500
• The additional days of club programs provide a Presenting Sponsor with extensive Space Only Starting at $8,500
brand reach and visibility. Media $50,000 (in-kind trade value)
• Past performers include: Gregory Porter, Dee Dee Bridgewater, Jason Moran, Dianne Expected Attendance
Reeves, Roy Haynes, Cécile McLorin Salvant, Terence Blanchard, Roy Hargrove, 125,000
Herbie Hanckock, Miguel Zenón and many more.
Audience Profile
Majority from outside Chicago, 45-54
years old, majority married and male
The Chicago Jazz Festival is the fourth of four music festivals in Millennium
Park that celebrate Chicago’s music legacy as the birthplace of urban blues,
More Information
gospel music, house music and other music genres. See pages 6 & 7 for details chicagojazzfestival.us
about the new Music Legacy partnership package.
1921st Annual
World Music Festival
Chicago
September 13–29
Millennium Park, The World Music Festival Chicago is an 11-day, multi-venue music celebration showcasing
over 50 artists and ensembles representing over 20 countries and regions from around
Chicago Cultural the world. The event is the largest of its kind in the United States and has attracted over
Center and other 650,000 people since it started in 1999. Programming highlights include:
City Venues
• Ragamala
The signature Ragamala concert at the Chicago Cultural Center showcases some
Partnership Opportunities
of the greatest practitioners of Indian classical music and dance in an all-night
Presenting $30,000
Space Only at Millennium Park performance rarely presented in the United States.
Starting at $5,000 • Latin Music Celebration
From Mariachi to Merengue and more, celebrate the diverse music genres and
Expected Cumulative Attendance
25,000 sounds from Chicago’s vibrant Latino community and around the world.
• Global Peace Picnic
Audience Profile
An event commemorating United Nations International Day of Peace with an
Chicagoans, 35-44 years old, equally
afternoon filled with family-friendly activities including instrument making, t-shirt silk
single and married, majority female
screening, musical procession, live music, food and craft vendors.
More Information
worldmusicfestivalchicago.org
20Chicago Winter Fun
November 2019–March 2020
The holiday season in Chicago is nothing short of magical. Tourists and locals alike flock Millennium Park &
to Millennium Park to experience the many FREE activities that make it the epicenter for
winter fun in the city. This program offers over 3 months of possible brand exposure!
Chicago Cultural
Center
• The Chicago Tree Lighting Ceremony is a beloved Chicago tradition that marks
the beginning of Chicago’s holiday season and receives extensive media coverage as Partnership Opportunities
the Mayor and Santa “flip the switch.” Tree Lighting Ceremony
Presenting $50,000
• Located along famed Michigan Avenue, the McCormick Tribune Ice Rink is a highly Space Only Starting at $5,000
visible attraction that draws more than 100,000 skaters annually and is open to the
public from mid-November to early March, weather permitting. McCormick Tribune Ice Rink
Presenting $100,000
• Caroling at Cloud Gate brings hundreds of celebrants to “The Bean” as local choral
Space Only Starting at $10,000
groups perform classic holiday carols.
• Hundreds of sugarplum fairies dressed in tutus take over the Chicago Cultural Center Seasonal
Space Only Starting at $5,000
to attend the annual Dance-Along Nutcracker. Little ones participate in free dance
lessons with professional ballerinas then take part in the performance of this beloved Expected Cumulative
holiday tale. Attendance
200,000
21Marketing Survey
Highlights
11 Events:
Chicago House Music Festival, Chicago Gospel Music Festival, Chicago Blues Festival,
Chicago Jazz Festival, Taste of Chicago, Maxwell Street Market, Millennium Park –
General Programming, Cultural Center Programs, Chicago Riverfront, City Markets and
SummerDance
8 Locations:
Millennium Park, Grant Park, Maxwell Street Market, Chicago Cultural Center, Chicago
Riverfront, Lincoln Park, Daley Plaza, Bronzeville
Surveys Collected:
2,000+
Takeaways:
• DCASE events continue to receive extremely high overall satisfaction ratings –
trending upward since 2013. Average rating of 4.4+/5.0 for ALL 2018 events.
• Events are attracting significantly more Hispanic/Latino attendees, a 55% increase
over 2016 results
• Respondent’s likelihood to return to events the following year has followed an
upward trajectory. Average rating of 4.3+/5.0 for “Likelihood to Return Next Year.
• Events are attracting significantly more non-local attendees, a 56% increase over
2016 results
• Internet and/or Social Media exposure has significantly increased by 67% over 2016
results
• Median household income increased to $60k - $80K from $40k to $60k from the last
3 surveys
• Average sponsorship brand recall was 60%
Data collected by Custom Intercept Solutions
22Market Research 2018
2018 Market Research
Chicago Chicago World
Chicago Millennium Chicago Music Chicago Maxwell
Taste of Gospel House Summer-
Blues Park Air & Water Festival Jazz Street
Chicago Music Music Dance
Festival Programming Show Chicago Festival Market
Festival Festival
LOCATION Grant Park Millennium Park Millennium Park Millennium Park Millennium Park North Ave. Beach Multi-venue Millennium Park Millennium Park Millennium Park
ESTIMATED ATTENDANCE 1.5 Million 165,000 25,000 40,000 20 Million 1 .5 Million 25,000 130,000 60,000 130,000
RESIDENCY
Chicago 42% 37% 54% 55% 28% 64% 63% 39% 63% 62%
Suburb 26% 16% 18% 18% 14% 22% 19% 18% 16% 23%
Illinois 4% 3% 1% 5% 8% 3% 1% 4% 3% 2%
US (Outside IL) 26% 32% 15% 17% 41% 10% 10% 30% 13% 10%
International 2% 14% 12% 4% 14% 3% 7% 9% 5% 3%
AGE
18-20 7% 2% 2% 6% 8% 7% 3% 5% 6% 3%
21-25 15% 11% 15% 11% 12% 16% 7% 11% 4% 12%
26-34 20% 28% 26% 34% 25% 25% 19% 16% 22% 26%
35-44 24% 17% 15% 25% 22% 22% 25% 13% 22% 20%
45-54 16% 17% 13% 16% 14% 15% 19% 19% 19% 22%
55-64 13% 16% 19% 7% 8% 10% 14% 22% 15% 12%
over 65 5% 10% 10% 1% 9% 3% 13% 15% 12% 4%
No Answer 0% 0% 0% 0% 3% 3% 0% 0% 0% 0%
CHILDREN UNDER 18 AT HOME
0 63% 77% 77% 69% 67% 75% 83% 82% 76% 62%
1-2 32% 22% 19% 24% 28% 21% 13% 15% 18% 28%
3-4 4% 2% 3% 6% 5% 4% 3% 2% 5% 8%
5+ 1% 0% 1% 1% 0% 0% 0% 0% 0% 2%
MARITAL STATUS
Single 53% 45% 61% 63% 49% 54% 42% 44% 49% 40%
Married 35% 46% 29% 30% 43% 30% 42% 50% 43% 52%
Divorced 9% 6% 8% 4% 5% 8% 10% 4% 5% 7%
Seperated 2% 2% 1% 1% 0% 3% 0% 1% 0% 0%
Widowed 0% 1% 1% 1% 3% 1% 1% 2% 3% 1%
No Answer 0% 0% 0% 0% 0% 3% 4% 0% 0% 0%
INCOME
less than $20,000 11% 5% 18% 11% 9% 13% 10% 8% 9% 11%
$20,000-39,999 14% 12% 16% 9% 15% 11% 6% 9% 5% 26%
$40,000-59,999 16% 22% 14% 26% 17% 15% 7% 15% 22% 20%
$60,000-79,999 17% 14% 14% 13% 18% 9% 10% 18% 13% 15%
$80,000-99,999 11% 17% 17% 9% 13% 9% 10% 20% 16% 11%
$100,000-119,999 7% 8% 9% 9% 11% 5% 2% 11% 11% 9%
$120,000-139,999 9% 3% 5% 6% 3% 1% 4% 3% 11% 4%
$140,000-159,999 4% 3% 3% 5% 3% 1% 3% 4% 4% 1%
$160,000 or more 11% 16% 5% 12% 10% 4% 10% 13% 9% 3%
No Answer 0% 0% 0% 0% 0% 32% 37% 0% 0% 0%
GENDER
Male 35% 52% 37% 45% 41% 53% 39% 51% 34% 53%
Female 65% 48% 63% 53% 58% 47% 61% 49% 66% 47%
Non-Binary 0% 0% 1% 1% 0% 0% 0% 0% 0% 0%
ETHNICITY
Black/African American 40% 18% 45% 41% 26% 35% 8% 32% 25% 17%
White 40% 61% 40% 35% 55% 41% 69% 54% 28% 33%
Hispanic/Latino 17% 15% 13% 20% 18% 15% 11% 8% 37% 55%
Asian/pacific Islander 8% 5% 3% 9% 7% 3% 8% 5% 10% 5%
Other 3% 6% 8% 6% 3% 5% 4% 4% 5% 5%
232019 Festivals and Events
Chicago City Markets 23rd Annual
May thru October Chicago SummerDance
June 27-August 24
Maxwell St. Market
Year-round/Sundays 39th Annual
Taste of Chicago
21st Annual July 10-14
Chicago Kids & Kites Festival
May 4 61st Annual
Chicago Air and Water Show
4th Annual August 17-18
Chicago House Music Festival
Memorial Day Weekend 41st Annual
Chicago Jazz Festival
34th August 23-September 1
Chicago Gospel Music
Festival 21st Annual
May 31-June 1 World Music Festival Chicago
September 13-29
Millennium Park Music Series
June thru August 106th Annual
Chicago Christmas Tree
Millennium Park Film Series Lighting Ceremony
June thru August/Tuesdays November 22
36th Annual McCormick Tribune Ice Rink
Chicago Blues Festival November 22-Mid March, 2020
June 7-9 (weather dependent)
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