WELT-ECONOMIC SUMMIT FOURTEENTH - JANUARY 24th, 2023
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FOURTEENTH
WELT-ECONOMIC SUMMIT
JANUARY 24th, 2023
1
Pre-Summit-Dinner
January 23th, 2023
Politics and economy in Germany are facing epoch-
making challenges, about which there is a lot to talk Conference
about: the energy turnaround, the rapid global January 24th, 2023
transformation process, the changing society in this
Location/ Venue
time of crisis, securing prosperity and strengthening
democracy. Representatives of the current federal Berlin, Axel-Springer HQ*
government and CEOs of German and international Guests
companies are meeting again for our top-class Top level decision makers from the fields of
WELT-ECONOMIC SUMMIT. politics, and business
2 *In compliance with the then applicable Corona hygiene rules/measures.
BEST OF | WELT-ECONOMIC SUMMIT IMPRESSIONS OF PAST WELT -ECONOMIC SUMMITS 3
BEST OF | WELT-ECONOMIC SUMMIT
POSSIBLE GUESTS AND SPEAKERS
Olaf Volker Christine Emmanuel Bettina Stark- Friedrich
Scholz Wissing Lagarde Macron Watzinger Merz
German Federal Minister for Transport President of the European President Federal Minister for Federal Chairmann
Chancellor and Digital Infrastructure Central Bank of France Education and Research CDU
Oliver Carsten Carsten Frank Christian Reed
Blume Spohr Knobel Appel Sewing Hastings
CEO of Dr. Ing. h.c.F. Porsche CEO CEO CEO CEO CEO
AG + Volkswagen AG Lufthansa AG Henkel AG Deutsche Post AG Deutsche Bank AG Netflix
4
W E LT- E C O N O M I C S U M M I T 2 0 2 3 | E D I TO R I A L E N V I R O N M E N T
COMMUNICATION ENVIRONMENT
January 24th, 2023 February 11th/ 12th, 2023
WELT-ECONOMIC SUMMIT SPECIAL EDITION
- DAY OF THE EVENT-
WELT AM SONNTAG Sat./Sun.
DIE WELT, WELT Digital, WELT Twitter and WELT Digital
and WELT Fernsehen/ TV
5
CROSSMEDIA REACH OF WELT
RADIANCE OF THE EVENT AT WELT COSMOS
The WELT-ECONOMIC SUMMIT takes place in various WELT crossmedia channels.
WELT DIGITAL WELT TV WELT PRINT WELT SOCIAL WELT EVENTS
20,56 MIO. UNIQUE USER 1 1,408 MIO. NETVIEWER SOLD EDITION 24,7 K UP TO 500 GUESTS
1,7% MARKET SHARE4 WELT PRINT ISSUE: FOLLOWER LINKEDIN ONSITE AND DIGITAL
404.147 COPIES
>1.5 MIO.
FOLLOWER TWITTER
The WELT-media group reaches more than 1.2 million cross-media decision-makers per month.3
Decision-makers are defined as "senior employees", "senior civil servants", the self-employed with at
least six employees and freelancers with at least one additional employee.
1agof daily digital facts, Basis: digital WNK 16+ years (61.14 million); single month June 2022; retrieved on: 09/15/2022
2WELT print overall, IVW II 2022
6 3 Axel Springer SE - 2022, created with mds online: http://www.mds-mediaplanung.de
4 AGF video research in cooperation with GfK; videoSCOPE 1.4, Mon-Sun 6-1 a.m., ZG E 14-49 y., contains preliminary weighted data, market
standard: AGF-Standard\TV, status: 9/2022
BEST OF | WELT-ECONOMIC SUMMIT
MEDIA COVERAGE
Coverage on Coverage in Special edition in Reporting on
WELT Digital DIE WELT WELT AM SONNTAG WELT Fernsehen
TO THE DIGITAL STAGE
7
W E LT- E C O N O M I C S U M M I T 2 0 2 3 | P R I C I N G
PRESENCE ON EVENT DAY
Ad closing:
January 17th, 2023
Material deadline: Cover Wrap* 312,998.40 €
January 23th, 2023 Opening Spread 122,537.60 €
(10.00 am) 1/1 page 52,166.40 €
DIE WELT 1/2 page 28,375.00 €
January 24th, 2023 1/3 page corner or landscape 24,499.20 €
1/4 page corner or landscape 18,374.40 €
HomeRun Deluxe: TakeOver Ad 56,500.00 €
WELT Digital multiscreen, 1.5 mill. AIs/day
January 24th, 2023 HomeRun Supreme: Big Stage 95,000.00 €
multiscreen, 1.5 mill. AIs/day
WELT Twitter Promoted Tweets 17,500.00 €***
WELT Twitter
1.400.000 Twitter Fans, 500.000 AIs,
January 24th, 2023
4 Promoted Tweets
WELT Podcast WELT Podcast Presenter & Closer 18,290.00 € 1
January 27th + 28th, 2023 “Deffner & Zschäpitz“, 118.000 Ad Streams/ 2 episodes 31,620.00 € 1
January 24th + 31th, 2023 “Alles auf Aktien“, 204.000 Ad Streams/ 6 episodes
The WELT price list no. 101 applies, valid from 2023/01/01. The gross prices form and receive a discount, plus 15% VAT. Agency commission is granted when booking through an
advertising agency recognized by us. *Limited availability, only on request. The advertising motif must be approved by the publisher before publication. A barcode must be included
8 on the front page. Lead time: 10 weeks. **You can also book the special edition on February 11th/12th, 2023 in WELT AM SONNTAG and we will give you a one-off 50% discount
for your ad in the same format in DIE WELT on the day of the event; discounts, but no further discounts, AE-capable. *** plus 800,00€ creative costs (cannot be discounted or sold),
1) plus technical costs for spot production: 500,00 € (not eligible for discount, AR and AE) )
W E LT- E C O N O M I C S U M M I T 2 0 2 3 | P R I C I N G
PRESENCE ON EVENT DAY
Cut In (14, each of 10 seconds) 10,880.00 €****
WELT Fernsehen
Pre Split (28, each of 20 seconds) 32,640.00 € ****
January 24th, 2023
Single Spot (13, each of 20 seconds) 15,660.00 € ****
. **You can also book the special edition on February 11th/12th, 2023 in WELT AM SONNTAG and we will give you a one-off 50% discount for your ad in the
same format in DIE WELT on the day of the event; discounts, but no further discounts, AE-capable.
9 **** plus TV production costs. All prices do not include VAT and are calculated according to the 2023 price list and the discount agreements currently available for the
respective objects.
W E LT- E C O N O M I C S U M M I T 2 0 2 3 | P R I C I N G
SPECIAL EDITION ON FEBRUARY, 11TH/12TH 2023
Ad closing:
January 19th, 2023 WELT AM SONNTAG 1/1 page 114,576.00 €
Sat./Sun.1 1/2 page 63,375.00 €
Material deadline: Special Edition 1/3 page corner or landscape 59,840.00 €
January 20th, 2023 February 11th/12th, 2023 1/4 page corner or landscape 44,880.00 €
Economy Section - Content Presenting: 95,000.00 €
Presenting package; 1.000.000 AIs
WWG Channel:
Presenting package³; 500.000 AIs 40,000.00 €
WELT Digital Presenting package³; 250.000 Ais
starting on February 11th, 2023 20,000.00 €
Special Topic Presenting:
Package “M“ including Home-Stage4, 40,000.00 €5
600.000 AIs
WELT Podcast Presenter & Closer 18,290,00 €6
WELT Podcast
January, 24th + 31th, 2023 “Deffner & Zschäpitz“
118.000 Ad Streams/ 2 episodes
1) Supplement to WELT price list no. 101, valid from January 1st, 2023. Including WELT AM SONNTAG compact. The gross prices form and receive a discount, plus 15% VAT. Agency commission is granted
when booking through an advertising agency recognized by us. 2) Billboard, Medium Rectangle multiscreen; 3) Billboard, medium rectangle multiscreen, without logo All prices are plus VAT and are calculated
10 according to the 2022 price list, additions to the price list and the discount agreements currently available for the respective objects.4) Presenting: Header & Footer , Sitebar, Medium Rectangle (multiscreen ) (4
weeks), logo integration on the home page (2 days), 5) Plus. Creation costs of €3,400 not discount and AE-capable 6) plus technical costs for spot production €500 (not discount, AR and AE-capable)CONTACT KNUT DÖRING General Director Marketing Experience LIVE EXPERIENCE cell: +49 151 1681 4951 email: knut.doering@axelspringer.com 11
APPENDIX 12
WELT DIGITAL
WELT-ECONOMIC SUMMIT SPECIAL TOPIC
SPECIAL TOPIC CONTENT
In a special topic, high-quality articles are summarized on a landing page, thus
paving the way for a perfect communication environment for your brand and
target group. The topic special for the WELT-ECONOMIC SUMMIT will be very up to
date. The topics are selected by the WELT-editorial team based on the current
economic situation. The energy transition, inflation, Ukraine politics will be a major
focus.
SPONSORING SPECIAL TOPIC
YOU, as the sponsor of the special topic, are the focus and are placed there with
your advertising material1, a presenting header and footer, close to the editorial
content. In addition, your special topic sponsoring receives a lot of attention
through the presentation on the WELT-homepage2 of a stage. :
1) Stationary Sitebar, multiscreen Medium Rectangle 2) Home stage possible from package “M“; Package “M“: two days; Package “L“: three days; including logo integration -the
13 customer logo for the home stage must be delivered 3 weeks before going live subject to editorial approval | Exemplary visualizationSPONSORING “ALLES AUF AKTIEN“, “DEFFNER & ZSCHÄPITZ“
SPECIAL SERIES IN OUR BUSINESS PODCASTS
“ALLES AUF AKTIE”: THE DAILY STOCK MARKET SHOT OF WELT
Economic and financial journalists discuss the most important news on the markets and
the financial topic of the day. Everything you need to know about stocks, ETFs and other
investments is covered in just ten minutes.
Target Group: 83% male | 23-59 yrs. | decision makers
Range: Ø 34.000 streams/downloads* per episode
Release: 15-20 min. mon – fri | from 5.00 am
Special episodes for the WELT-ECONOMIC SUMMIT:
Friday January 27th / Day of the WELT-ECONOMIC SUMMIT
Sat January 28th/ Bonus episode, perhaps with a guest of the WELT-ECONOMIC SUMMIT
DEFFNER & ZSCHÄPITZ: THE ECONOMIC PODCAST OF WELT
If you want to have a say, you have to listen to Dietmar Deffner and Holger Zschäpitz! In
the WELT-podcast, experienced financial journalists discuss and argue about current
economic issues.
Target Group: 86% male | 20-59 yrs. | decision makers
Range: Ø 59.000 streams/downloads per episode
Release: 60 min. weekly | tuesday
Special episodes for the WELT-ECONOMIC SUMMIT:
Tuesday January 24th / Drawing attention to the WELT-ECONOMIC SUMMIT
Tuesday January 31th / Recap of the WELT-ECONOMIC SUMMIT
14W E LT- E C O N O M I C S U M M I T
WELT-TV
Cut-In Pre-Split Single-Spot
Click to play Click to play Click to play
Your advertising message will be Your commercial will be presented "Only one spot" - With the single spot
prominently integrated into the current exclusively in split-screen directly after positioning, your advertising will stand
program with the help of the cut-in on the program and before the alone and in full screen on January 24,
January 24, 2023: The attention-grabbing commercial break. Your message will 2023. They present themselves unrivaled
advertising will be produced statically or receive a lot of attention through with their own advertising block in the
animated, as desired. The cut-in is exclusive placement and the editorial program. An opener announces their
excellently suited to staging short, concise split frame, all day long on January 24, commercial break. We can also design this
advertising messages effectively. 2023. individually for you on request.
15You can also read
