Welcome to the Fastest-Growing Segment of the Restaurant Industry - Limited-Service. Unlimited Possibilities!
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Welcome to the Fastest-Growing Segment of the Restaurant Industry Limited-Service. Unlimited Possibilities! 2009 Media Information
“ I find QSR to be one of the most
helpful and relevant industry “
QSR is the most on-target and
in-depth foodservice trade journal
publications.
”
Debi Scroggins
in the market today. The concise
writing on the broad range of topics
President
The Bearclaw Coffee Co.
affecting quick-service and fast-
casual operators makes for efficient
“
I receive more than 15 business
reading by busy people.
Brian Sill ”
and trade publications each month, President
Deterministics Management
and QSR is one of only two that I Technologies
always read cover to cover. While
“
some industry publications are
nothing but poorly disguised press We appreciate your organization
releases, QSR has an amazing mix and the impact you have in the
of great articles and columnists.
QSR is a must-read for everyone in
industry. Keep up the good work.
Randy Jordan ”
”
President
the restaurant business. C3
George Green
vice President
Bread & Company
Market Overview What’s New in 2009 2 Limited-Service: The largest and fastest- growing segment of the restaurant industry 3 A strategic integrated media platform 4 Print Editorial overview 5 Special issues 7 Food & beverage coverage 7 2009 editorial calendar 8 Advertising rates and specs 11 E-media QSRmagazine.com 12 Microsites 13 QSRmagazine.tv 14 E-newsletters 15 E-seminars and webcasts 16 Rates and specs 17 Fast-Casual portal and e-newsletter 19 Custom Custom media 20 Smart Chain series 20 Content-based programs 20 Restaurant Franchising 21 Events Dine America 22
2 The Market
What’s New in 2009
QSR recognizes that vendors to the restaurant industry bring to market a
unique product, service, and/or solution that can help decision-makers
improve their restaurant operations. We also understand the importance of
crafting a cost-effective, integrated marketing program to spotlight those
products, services, and solutions to restaurant decision-makers while they
are making purchasing decisions throughout the year.
QSR is committed to deliver-
Expanded eSeminar Offering Providing foodservice ven-
ing the best strategic coverage
dors with the opportunity to match your marketing message to
of the restaurant industry for our a topic of high interest among restaurateurs.
subscribers. We also continue to
innovate and invest in our inte- A.M. Jolt E-Newsletter Our popular Mid-Week Jolt
grated media platform to provide e-newsletter expands to twice a week.
vendors of restaurant products Fast-Casual Portal and E-Newsletter Fast-casual
and services with the smartest, news and information highlighted in a special section of
most cost-effective solutions for QSRmagazine.com, with an accompanying opt-in e-newsletter
reaching and impacting the res- devoted to fast-casual.
taurant market. Here’s a look at Turnkey Webcast Solution You create the program, we
what’s new in 2009. provide the infrastructure and audience development.
QSRmagazine.tv Engage your customers and potential cus-
With an expanded portfolio of tomers in the hottest medium on the Internet—video.
product offerings, QSR now pro-
vides even more options for Expanded Smart Chain Series Now included in every
advertisers to deliver strategic issue of QSR, providing you with additional opportunities to
marketing messages across mul- spotlight your solutions and market expertise.
tiple media. That makes QSR an
even smarter partner in 2009. Custom Content Restaurant Franchising offers editorial pro-
file opportunities to reinforce the message in your display ad.
The Market 3
Limited Service: The Largest and
Fastest-Growing Segment of the
Restaurant Industry
According to the National Restaurant Association’s And not just limited-service. QSR readers make
2008 Restaurant Industry Forecast, restaurant industry purchase decisions for all types of restaurant formats.
sales are forecast to reach a record of $558 billion in Not surprisingly, QSR delivers more limited-ser-
2008. This represents an increase of 4.4 percent over vice restaurant decision-makers than any other media
2007. The limited-service segment is the largest and property. However, restaurateurs generally own/oper-
fastest growing with annual sales currently projected to ate a variety of restaurant concepts, and QSR subscrib-
top $204 billion*. ers are no exception. Based on QSR’s 2008 subscriber
In addition, limited-service restaurants generally profile study, QSR subscribers each operate an aver-
out-perform other segments regardless of swings in age of two different restaurant formats.
the U.S. economy. In fact, when the economy tightens •• 100% offer Limited-Service formats including:
up, consumers often trade down from more expensive -- Quick-Service. . . . . . . . . . . . . . . . . . . . 67%
casual restaurants to less expensive limited-service -- Fast-Casual . . . . . . . . . . . . . . . . . . . . . 36%
restaurants. It costs less for a family of four to dine at -- Snack/Beverage/Convenience/
Panera or Subway than at Outback or Chili’s. As such, Concession. . . . . . . . . . . . . . . . . . . . . 16%
limited-service restaurants generally thrive during •• 22% also offer Full-Service formats including:
questionable economic times. And with so many fast- -- Casual Dining. . . . . . . . . . . . . . . . . . . . 16%
casual concepts offering fresh, flavorful food at moder- -- Fine Dining. . . . . . . . . . . . . . . . . . . . . . . 6%
ate price points, budget-conscious consumers have a This means the marketing messages you run in
plethora of limited-service restaurant choices. QSR are reaching decision-makers who are making
That’s why savvy foodservice marketers are allocat- large purchases for a variety of restaurant formats—
ing a larger portion of their marketing budgets toward not just your core fast-casual and quick-service targets,
targeting this powerful segment. The bottom line: but also casual and even fine dining. Consider that a
Limited-service restaurants have more money nice added value!
to spend on your products and services. Source: QSR 2008 subscriber profile study
conducted by Harvey Research, July 2008
*includes limited-service (i.e., quick-service, fast-casual), snack, and retail host restaurants
64% of QSR’s subscribers
feel their overall business is
equal to or stronger than it
was 12 months ago.
59% of QSR’s subscribers
will open additional units
of their existing brand and/or
buy into new concept(s) over
the next 12 months.
Source: QSR 2008 Subscriber Profile Study
conducted by Harvey Research, July 2008
4 The Market
A Strategic Integrated
Media Platform
QSR’s media offerings provide the smartest media The QSR Integrated Media Platform
solutions for reaching the power buyers of restau- QSR is committed to providing the most valuable infor-
rant products and services. QSR reaches senior-level mation resources, across all media channels, to help
decision-makers offering multiple restaurant concepts restaurant owners and operators make the smartest
including fast-casual, quick-service, full-service, snack, purchasing decisions.
etc. QSR’s integrated media platform provides food-
service marketers with the ability to reach your primary PRINT QSR magazine
customers and prospects all the time, everywhere they
go for information. OneSource
Restaurant Franchising
A Smart Information Provider
Restaurant owners and operators need to keep up with DIGITAL QSRmagazine.com
a wide range of important issues in this highly competi- QSR magazine digital edition
tive environment. They need a single source of trusted
information for insight into the issues that will make or QSR OneSource
break their business; insightful information on chang- Restaurant Franchising
ing consumer food preference trends; new ways to pro- QSR microsites
vide convenience and value in a clean, fresh, appeal-
ing environment; how to leverage efficiency-enhancing A.M. Jolt e-newsletter
technology; how to create additional revenue streams; QSR Webinars
the list goes on. For this type of in-depth news and QSR eSeminars
analysis, they turn to QSR’s integrated information
platform spanning print, online, custom media, and IN-PERSON DineAmerica
events.
CUSTOM QSR Smart Chain Series
Food Service Decision-Makers Rely on the MEDIA
Following Sources for Information: Content-based custom
programs
Print Magazines. . . . . . . . . 73%
Your Most Valuable Marketing Partner
In-Person Events . . . . . . . . 71% for Reaching the Sweet Spot of the
Restaurant Industry
Web Sites. . . . . . . . . . . . . 68% QSR’s extensive array of integrated media offer-
E-Newsletters. . . . . . . . . . 43% ings enables marketers to reach your most val-
ued customers and prospects all the time. In
Webcasts/Virtual Events. . . 16% print, online, or in person, QSR provides the best
Source: QSR 2008 subscriber profile study conducted by Harvey vehicles for delivering your strategic marketing
Research, July 2008
messages with impact. That makes QSR the most
QSR’s market-leading print, online, and custom-media strategic media partner for today’s savviest mar-
products satisfy the information needs of today’s sav- keters of restaurant products and services.
viest restaurant owners and operators, providing them
with the news, analysis, and insight they need to make
the best decisions for growing their business.
In Print 5
The Leading Magazine
Restaurant industry sales will reach a record of $558 ful restaurant decision-makers, serving as an essen-
billion in 2008 and even higher in 2009. The limited- tial guide to trends in consumer food taste, what the
service segment is the largest and fastest-growing of competition is doing, leveraging technology, creating
all segments, and QSR is the publication of choice for additional revenue streams, advertising and promo-
these powerful decision-makers. tion, and more.
In this extremely competitive environment, restau-
rant owners and operators need a trusted source for
information that will keep them on top of the issues
they face on a daily basis as they work to grow their
business.
QSR has been their trusted source for strate- Frequency: 12 issues per year (monthly)
gic information for more than 10 years. QSR pro- Editorial Mission: QSR seeks to improve the
vides insight and analysis regarding the most impor- restaurant industry by fostering better food, value,
tant issues facing today’s limited-service restau- and service in a limited-service environment
rant owners and operators. Each issue of QSR cov- through top-notch reporting.
ers the most critical
issues impacting
today’s most power-
6 In Print
How We Cover the Industry
QSR’s expert editorial team and writers provide the The Best-Read Publication Serving the
most comprehensive, integrated coverage of the issues Limited-Service Segment
that matter most to restaurant owners and opera- Quick-service/fast-casual represents the largest and
tors. Whether in print or online, our readers count on fastest-growing segment of the $558 billion restaurant
us to analyze industry news, keep them abreast of cur- industry, and QSR is their preferred source for insight,
rent operational trends and best practices, share food analysis, and ideas on running their operations.
trends and ideas for menu development, identify the •• QSR subscribers spend an average of 52.1 minutes
hottest emerging concepts, and much more. reading each issue of QSR.
And QSR doesn’t disappoint. Through a combina- •• 90% of QSR subscribers agree or strongly agree
tion of dynamic, in-depth features and shorter, hard- that QSR magazine provides the best coverage of
hitting columns and departments in the magazine, plus food and menu development ideas.
exclusive interactive content found online, QSR pro- •• 88% of QSR subscribers agree or strongly agree
vides the business intelligence restaurant professionals that QSR magazine is a “must-read.”
need to succeed. •• QSR has additional pass-along readership of 1.6
That’s not all. An important part of QSR’s mission is readers per copy, making total readership 78,520
to make the industry better. We’ve promoted diversity readers per issue.
and eco-friendly practices. We’ve cut to the heart of Source: QSR 2008 subscriber profile study conducted by Harvey
Research, July 2008
the matter on trans fats and high fructose corn syrup.
We’ve even helped the drive-thru
become a faster and more profit- A Decade of Reporting Leadership
able center of business.
2008 Folio: Editorial Excellence Silver Award for Foodservice Single Article
With such effective and critically
2008 Folio: Editorial Excellence Bronze Award for Foodservice Full Issue
acclaimed editorial, QSR is the place
2007 ASBPE Magazine of the Year Honorable Mention
for foodservice marketers to be.
2006 & 2005 Folio: Silver Editorial Excellence Award for Foodservice
2005 ASBPE National Editorial Award Winner
2005 ASBPE Regular Contributed Column Award Winner
2004 ASBPE Magazine of the Year Top 10 Finalist
2003 Jesse H. Neal Editorial Award
2001 Folio: Editorial Excellence Gold Award for Foodservice
In Print 7
Highly Anticipated Special Issues
National Restaurant Association Show
May Our hardest-hitting issue tackles subjects no
one else will, with bonus distribution at the NRA Show.
The QSR 50
August Our ranking of the top 50 chains, with sto-
ries behind the numbers and segment breakdowns.
QSR Drive-Thru Performance
October This annual report shares what consum-
ers want in a drive-thru experience and who’s provid-
ing it best.
QSR OneSource
OneSource is QSR’s print and online reference guide
for the foodservice industry. Editorial content features
a staggering array of data, including economic trends
impacting restaurants, financial benchmarks, costs of
doing business, segment trends, and more. OneSource
also includes exhaustive listings of products and ser-
vices for the industry, making this a year-round refer-
ence for restaurant professionals.
In Every Issue
More than half of QSR’s readers are directly involved
Special Food & Beverage Coverage with menu development, and our coverage of F&B
helps them keep their menus stocked for growth and
success. Each issue focuses on one area in a special
“Fresh Ideas” section, which includes:
••An in-depth examination of current trends in that
issue’s F&B focus.
••A behind-the-scenes look at the creation of a
popular menu item.
••Definitions and descriptions of the tools and ele-
ments of the issue focus.
••Recipes limited-service restaurateurs can use in
their operations.
••Practical ideas for incorporating the issue focus
into menus.
See the 2009 editorial calendar for specific issue-by-
issue F&B focus.
8 In Print
2009 Editorial Calendar
issue theme description
January Sourcing Solutions As food costs rise and supplies dwindle, how do operators go
about maintaining an efficient and inexpensive supply chain?
Top Chains Under 300 Units Plus: Commodity Price Predictions.
February International Asia is where all the big chains are seeing growth. We take
another look at the region and what it takes to succeed. Plus: The
Next Hot International Market.
March Green Sourcing From counter-tops to coffee: the costs and challenges of sourcing
green products in limited-service.
April Quick-Service Culinary A restaurant operation is driven by tastes, and we take a look at
how operators can make R&D work better for you. Plus: 2009
Chefs’ Survey.
May National Restaurant Our extensive pre-show coverage, including top educational ses-
Association Show sion picks for quick-service and fast-casual operators. Bonus
show distribution.
June Operating an Independent In a franchise-oriented business, independent operators are often
overlooked. But they have unique operational concerns, and we
Signet study What America Thinks tackle them and offer solutions.
July The Future Industry watchers and suppliers weigh in on what technology,
staffing, menus, and locations will look like in 2015, giving opera-
tors and executives a chance to plan ahead.
August The QSR 50 Who’s in? Who’s out? Our ranking of the top quick-service and
fast-casual chains has become the issue no member of the food-
service community should put down.
September Concepts to Watch QSR’s editors offer their predictions on which new concepts will
go the proverbial distance in limited-service. Plus: Our annual
Anniversary industry anniversary round-up.
October QSR Drive-Thru We conduct extensive research to determine the fastest, friend-
Performance Study liest, most accurate, and easiest-to-use drive-thru operations.
Don’t miss this highly anticipated issue!
November Fast Food into Fast-Casual Everyone wants to take advantage of the fast-casual buzz. We
offer tips on incorporating fast-casual elements into traditional
Packaging fast-food operations. Plus: Our annual packaging awards program
honors the best and brightest in foodservice packaging.
December Alternative Quick-Serve Quick-service happens outside of traditional inline and freestand-
ing locations. We offer in-depth information and trends about
Signet study Best of 2009 c-stores, travel centers, institutional, and in-store quick-serve
operations.In Print 9
FoOd & Beverage focus Smart Chain topic space deadline materials deadline eSeminar
Breakfast POS Systems November 14, 2008 November 25, 2008
Potatoes Cooking/Kitchen December 15, 2008 December 23, 2008 Thriving in a Recession
Technology
Chocolate Tea and Coffee January 15 January 23
Afternoon Snacks Brewing Systems February 13 February 25 Fast-Casual Menu
Trends
Breads Protein March 13 March 25
Desserts Merchant Solutions/ April 15 April 24 Payment Processing
Payment Processing Solutions
Vegetables Gift and Loyalty Cards May 15 May 25
Fish Sauces and Condiments June 15 June 25 Franchise Finance
Dinner Online/Remote Ordering July 15 July 24
Poultry Signage August 14 August 25 Drive-Thru Performance
Strategies
Cheese Kiosk Technology September 15 September 25 Kiosk Technology
Beef Back of House October 15 October 2310 In Print
The Largest Reach to the
Hottest Market
Subscriber demand for QSR has created the larg- Reach the Most Buyers in the Quick-Service/
est reach to the largest and fastest growing segment Fast-Casual Market Sweet Spot
of the $558 billion restaurant industry. While virtu- In addition to reaching the most decision-makers in the
ally all other foodservice publications have seen signifi- quick-serve/fast-casual segment, nearly 5,000 QSR
cant yearly declines in their readership, QSR’s reader- subscribers also own/operate full-service restaurants,
ship continues to grow. Each issue of QSR now reaches providing you with reach to even more buying influ-
more than 30,000 subscribers (and more than 78,000 ence.
readers*) with significant buying authority. In addition, ••QSR subscribers each operate an average of two
QSR reaches the most senior-level decision-makers in different restaurant concepts
the fast-casual/quick-service segment of the restau- ••100% offer limited-service formats including:
rant industry. --Quick-Service. . . . . . . . . . . . . . . . . . . . 67%
*Includes pass-along readership --Fast-Casual . . . . . . . . . . . . . . . . . . . . 36%
--Snack/beverage/convenience/
The Most Senior-Level Subscribers concession . . . . . . . . . . . . . . . . . . . . . 16%
In the limited-service restaurant market ••22% also offer full-service formats including:
--Casual Dining. . . . . . . . . . . . . . . . . . . . 16%
--Fine Dining. . . . . . . . . . . . . . . . . . . . . . . 6%
62%
CEO/President/ That means nearly 7,000 QSR readers are also making
Owner/Chairman/
Partner/Principal purchasing decisions for casual- and fine-dining con-
cepts.
22% Unparalleled Purchase Strength
VP/Director
••QSR subscribers have average annual food and
beverage sales of $20,336,261.
••The average QSR subscriber operates two different
16% restaurant formats.
Other
••The average QSR subscriber has been in the res-
taurant business for 15 years.
Source: June 2008 ABC Statement ••The average QSR franchisor (corporate HQ) sub-
scriber works in a system with 4,097 total units.
••The average QSR franchisee subscriber operates
13 units.
••50% of QSR subscribers are directly involved with
menu development.In Print 11
Print Rates and Specs
Full Page 2/3 Page ‹ 1/6 Page Vertical ‹ 1/3 Page Vertical
trim size: 4-7/8" x 10" 2-3/8" x 4-7/8" 2-3/8" x 10"
8-1/2" x 10-7/8"
with bleed:
8-3/4" x 11-1/8" 1/6 Page Horizontal
2-3/8" x 2-5/16"
4-7/8" x 2-5/16"
‹ 1/12 Page
1/2 Page Horizontal 1/3 Page Square
7-1/2" x 4-7/8" 4-7/8" x 4-7/8"
1/2 Page
Vertical
3-5/8" x 10"
2009 Advertising Rates (Rates are net)
4 Color 24x 18x 12x 9x 6x 3x 1x
Full 6,095 6,254 6,416 6,507 6,742 7,156 7,635
2/3 page 4,562 4,665 4,803 4,911 5,090 5,368 5,684
1/2 page 3,677 3,773 3,870 3,926 4,067 4,318 4,605
1/3 page 2,466 2,519 2,597 2,633 2,728 2,896 3,090
Spread 11,574 11,878 12,183 12,359 12,804 13,582 14,496
Black & White 12x 9x 6x 3x 1x
Full 5,623 5,704 5,909 6,156 6,254
2/3 page 3,907 3,962 4,109 4,400 4,647
1/2 page 3,172 3,217 3,334 3,540 3,774
1/3 page 1,962 1,991 2,063 2,189 2,336
Marketplace Section 12x 6x 3x
1/6 page 1,145 1,187 1,259
1/12 page 597 620 657
Ad Sizes Premium Positions (Full-page 4-color ads only)
Keep live matter 1/2" from trim. Specified positions add indicated premium to the earned
Width x Height rate. All premium positions are subject to availability.
Two-page Spread* 17" x 10 7⁄8" trim size 20% premium • Inside front cover
17 1⁄4" x 11 1⁄8" with bleed • Back cover
Full page 8 1⁄2" x 10 7⁄8" trim size • Page 1
8 3⁄4" x 11 1⁄8" with bleed 15% premium • Inside back cover
*Two-page spreads should be set up as single facing pages • Opposite QSRmagazine.com page
(following the dimensions for a full page as listed above) in • Opposite table of contents
the layout application, then saved as two separate pages. (2 pages available)
The two pages will be electronically stitched together when • Opposite masthead
the job is impositioned. 10% premium • Any guaranteed position
Second Colors (Built from process inks): Ads Inserts
requiring more than two screens to build a color will be QSR accepts approved inserts and outserts of all relevant
billed at the 4-color earned rate. Ads with a single additional sizes. Please call your sales representative for a quote based
screen add 50% to the earned B&W rate. on your specific piece.
See www.QSRmagazine.com/advertising/requirements/ for mechanical requirements.12 Digital
A Dynamic Platform of E-Media
Marketing Opportunities
QSR offers an array of dynamic, online programs that ally thousands of news stores about hundreds of res-
deliver measurable marketing results. Our digital offer- taurant operators. Find trends in drive-thru perfor-
ings provide ideal forums for generating leads, driving mance, the emergence of new restaurant segments,
traffic to your web site, and positioning your brand as a our franchisee satisfaction survey, and chain restaurant
market leader. performance data.
Complementing feature-based QSR magazine, QSRmagazine.com features an enhanced, easy-to-
QSRmagazine.com delivers breaking news and a navigate format with expanded information and tools
decade of in-depth content about the restaurant indus- to allow every restaurant decision-maker access to the
try. It serves as an archive for QSR magazine and liter- information they need.
Daily breaking
news
Exclusive feature
content
Current and past
content from
QSR magazine
Searchable
archives
Topical site
sections
Downloadable
research
Franchise
directory
Vendor solutions
RSS news feeds
Online polls
Industry events
Slide/video
presentations
Webcast archives
E-newsletter
archives
See Rates on Page 17Digital 13
Microsites: Your Home on QSRmagazine.com tors who are actively engaged in research about topics
of key importance to the industry. The exclusive spon-
Microsites are destination web pages on QSRma-
sorship of a topic-specific microsite gives your brand a
gazine.com that house comprehensive resources
powerful presence where foodservice professionals go
for targeted restaurant industry needs. Each micro-
online for their industry news and information.
site provides a home page with comprehensive spon-
sor resources. As the site visitor digs deeper into the Microsite sponsorship includes:
microsite, they explore QSR-generated target content ••Leaderboard banner (728x90)
of the highest quality. ••Foundation banner (468x60)
Your sponsorship of a QSR microsite affords the ••“Sponsored By” promotional copy
opportunity to present your marketing message to visi- ••Ability to post white papers, video, product specs, etc.
Leaderboard (728 x 90)
Rates
$195/M impressions,
billed monthly.
Six-month contract
required.
Billing based on actual
impression count.
Maximum monthly cost
is $1,000, regardless of
Sponsored by impression count. Anticipate
impressions in the range of
3,000 to 5,000 per month.
Site availability
--Marketing
--Breakfast
Branded Resource
--Franchising
--Food & Beverage
--Finance
--Drive-Thru
--Fast Casual
--POS
--Equipment
--Menuboards
foundation (468 x 60)14 Digital
Now Playing: QSRmagazine.tv
Combining the best of web and video technology, QSR Ted Turner
is now offering an array of video content, all divided Talks Green
into channels for ease of navigation. Channels include:
B-School Educational and instructional videos, such as
speakers from our Dine America conference.
Emerging Concepts Operator-generated Ones to
Watch Live and in-house created video, such as video
taken when staff members visit other cities.
give your message more eyes and ears, assuring you
maximum exposure.
How to Buy
Video sponsorship is sold on a program-by-program
basis. Once you buy a program, it’s yours until your
Ones to Watch:
viewership contract is fulfilled. You’ll have no compet-
Paciugo
ing or distracting messages from other companies in
your program sponsorship, regardless of the type of
sponsorship you buy. Individual purchases are bought
in 250 play lots, so your message is seen no less than
QSR News Press conferences, speakers, in-house
250 times—and trust us…you’ll have the viewer’s
produced overviews of QSR reports such as the QSR
undivided attention.
50 and Consumer Survey.
Culinary Class Culinary instruction. Sponsorship Options include:
••Pre- and post-roll “Sponsored by” screens, includ-
Marketing Watch A library of new advertising and
ing a live web link.
marketing campaigns.
••Pre- and post-roll “Sponsored by” screens, includ-
What’s more, QSRmagazine.tv is committed to pro- ing a live web link, plus mid-play “walk-through” by
viding fresh, original video programming. Each month, Chef QSR, an attention getting-animation display-
we add to our cache of Ones to Watch, showing you ing your message.
the best of emerging chains. We’re also producing ••Your own video, included in a QSR Channel.
quarterly programming in 2009 around these themes: Choose the programming you want, which most
••Green Sourcing closely matches your marketing needs. For example,
••NRA Show Coverage food manufacturers are an ideal match for Culinary
••QSR 50 Class programming. Financing marketers may match
••Drive-Thru Performance up best with programs on the New Concepts channel.
Whatever you choose, you can be assured that QSR
For marketers wanting to test the waters with this magazine will give QSRmagazine.tv plenty of play and
new medium, QSRmagazine.tv is getting tremendous support. We promise you’ll be seen and heard!
play in both our web site and e-newsletters. This will See Rates on Page 17Digital 15
QSR e-Newsletters: A.M. Jolt tent from QSR’s editors and writers, industry headline
In the extremely competitive restaurant environment, news, the latest video offering, and more.
owners and operators can’t afford to miss a headline. This is the most timely, effective vehicle to deliver
In fact, a recent study of QSR readers found that nearly your marketing message directly to the inbox of opted-
half rely on e-newsletters for information when they’re in restaurant owners and operators, as well as key
making purchasing decisions.* That’s why thousands industry executives who drive purchasing decisions.
of them subscribe to A.M. Jolt, QSR’s twice weekly *Source: QSR 2008 Subscriber Profile Study conducted by Harvey
Research, July 2008
e-mail newsletter. Each issue delivers fresh con-
Leaderboard (728 x 90)
A.M. Jolt e-Mail
Newsletter
Sponsorship
Opportunities:
Top Sponsor
Section Sponsor --728x90
leaderboard
banner with
linking URL
Middle Sponsor
--468x60 banner
with linking URL
Section Sponsor
--One sponsor per
section (Up Front,
Headline News,
Middle Sponsor QSR TV, What’s
(468 x 60) Happening at
QSR )
--Up to 25 words of
promotional copy
--234 x 60 image
(optional)
--Linking URL
Custom Section
Sponsor
--Custom section
heading
--Up to 15 words of
copy
--Up to 4 links to
your own content
See Rates on Page 1716 Digital
QSR Webcasts
QSR offers two types of webcast opportunities:
QSR Webinars
QSR offers a turnkey webcast solution where
you create the program, allowing you to reach
and impact decision-makers in an innova-
tive, interactive forum. Leveraging our exten-
sive market reach and expertise, we use a
consultative, customized approach to help you
develop and execute a targeted program that
enhances your marketing strategies.
Exclusive, High-Impact Sponsorship Benefits selected by QSR’s editorial staff based on interest and
•• Registration development and collection value to subscribers. Each session is moderated by a
•• Comprehensive event promotion, includes (2) senior member of QSR’s staff and offers registered
targeted eblasts attendees the chance to hear directly from experienced
•• Audio delivery and presentation coordination peers within the industry in a lively interactive format—
•• Post-event participant data with complete contact conveniently right from their office.
information QSR’s editorially driven eSeminars present an ideal
•• Three-month online archiving for on-demand use at forum for industry partners to reinforce their position
QSRmagazine.com as a thought leader—while generating viable leads—
without the need to create event content or recruit
QSR eSeminars speakers.
QSR’s eSeminars provide foodservice profession-
als with practical insights on current topics in a con- Exclusive sponsorship
centrated hour-long online conference. The topics are •• Logo placement in all marketing promotions
•• Mention as sponsor of event on dedicated email
“
invitations to a targeted QSR subscriber audience
Merchant Link’s QSR webcast was an •• Mention/logo on eSeminar console
extremely cost-effective way to reach •• 3-minute sponsor message at beginning of program
our target audience for a two-way con- •• Registration list, including name, address, phone,
and email
versation about PCI compliance and •• Opportunity to ask attendees up to three poll
credit card security issues. We found questions during event (to qualify leads)
the staff committed to achieving our
Tentative Lineup
February: Thriving in a Recession
goal and providing a beneficial program
2009 eSeminar
April: Fast-Casual Menu Trends
for their audience. The end result was June: Payment Processing Solutions
a program that continues to receive August: Franchise Finance
October: Drive-Thru Performance Strategies
positive comments from our present
”
November: Kiosk Technology
and prospective business partners.
Note: eSeminars typically attract much larger audiences than
Chris Justice events with sponsor-supplied content. However, QSR does not make
President any guarantees on registration or attendance numbers.
Merchant Link See Rates on Page 17Digital 17
E-Media Rates and Specs
Run of Site Banners see Page 12 Microsite Sponsorship see Page 13
••Leaderboard ••$195 net CPM, billed monthly
--$55 net CPM ••Leaderboard and Foundation Rectangle (see run of
--728 x 90 site banners for specs)
--25K maximum file size ••Customized content up to 300 words in right-hand
--Top position on most pages column
--Minimum buy of 10,000 impressions ••Ability to post white papers, video, product specs, etc.
••Skyscraper ••Exclusivity
--$52 net CPM
--180 x 600 QSRmagazine.tv see Page 14
--25K maximum file size ••Pre- and post-roll sponsor screen with live web link:
--Right-hand column of all story pages $1,250 net/250 plays.
--Minimum buy of 10,000 impressions ••Pre- and post-roll sponsor screen with web link and
••Above the Fold Rectangle Chef QSR animation: $1,750 net/250 plays.
--$40 net CPM ••Sponsor-provided video in a QSR Channel: $2,000
--180 x 150 net/250 plays or one year, whichever comes first.
--25K maximum file size
--Right-hand column of all story pages Fast-Casual Blast see Page 19
--Minimum buy of 10,000 impressions ••Top Position
••Mid-page Rectangle --$600 net per issue
--$32 net CPM --468 x 60
--234 x 60 ••Middle Position
--25K maximum file size --$400 net per issue
--Mid-page of most story pages --468 x 60
--Minimum buy of 10,000 impressions ••Right Position (2)
••Below the Fold Rectangle --$250 net per issue
--$25 net CPM --120 x 240
--180 x 150 ••Sole Sponsorship
--25K maximum file size --$1,500 net per issue
--Right-hand column of all story pages --468 x 60 top position
--Minimum buy of 10,000 impressions --Up to 100 words of customized promotional
••Foundation Rectangle content
--$25 net CPM --Exclusivity
--468 x 60
--25K maximum file size Foodservice eSeminars see Page 16
--Concludes all story pages Each eSeminar offers positions for either one primary
--Minimum buy of 10,000 impressions sponsor or two lead sponsors.
••Primary Sponsorship: $18,000 net
••Lead Sponsorship: $12,000 net
Webinars see Page 16
$15,000 net18 Digital
A.M. Jolt see Page 15
Position 10–19 issues 20–29 issues 30+ issues
Leaderboard $600 net 550 500
Mid-page 400 350 300
Section sponsorship 550 500 450
Custom section: $900 net per issue
Rich Media Banners require extra processing time for testing and imple-
Rich Media is defined as advertisements with which mentation. When submitting third party tags, please
users can interact in a web page format. These adver- send both Javascript and I-frame tags. QSR production
tisements can be used either singularly or in combina- will implement the correct set of tags for the sponsored
tion with various technologies, including but not limited site. If possible, submit a test ad for any third party ad
to sound, video, or Flash, and with programming lan- shown or not shown on the list below:
guages such as Java, Javascript, and DHTML. ••Atlas DMT ••Enliven ••Mediaplex
QSR’s banner serving partner, DoubleClick, offers a ••Bluestreak ••Eyeblaster ••PointRoll
variety of Rich Media creative units. For a complete list ••DART MOTIF ••Flash ••Real
with specs, visit: ••DHTM ••KlipMart ••Shoshkeles
www.dartmotif.com/formats/formats_overview.asp
A standard GIF or JPG ad must accompany any Creative Deadlines Plain GIF/JPG banners are
Rich Media ad submitted (to be displayed when a user due seven business days prior to launch date. Rich
does not accept Rich Media). Media/third party banners are due two weeks prior
Net cost: Run of site banner position plus 20% pre- to launch date.
mium (excludes Flash).
File Sizes Banners are not to exceed 25K maximum
Banner Advertising Policies for standard banners (GIF, animated GIF, or JPG) or
Ads must conform to the specifications of the pub- 30K maximum for Rich Media files.
lisher. Elements not meeting specification will be
returned for revision, which may delay launch. Click-Through URL The click-through URL is the
web site to which users will be directed when click-
Impression Counts & Third Party Ad Serving ing a banner ad. The advertiser must submit the click-
QSR relies on DoubleClick to serve ads on the QSR through URL with the banner creative. Advertisers are
web site. DoubleClick is the preferred partner of lead- responsible for maintaining a working click-through
ing companies worldwide for a full range of digital URL. QSR does not guarantee any click-through rates.
advertising solutions. Advertisers agree to rely on the
impression counts of DoubleClick as the sole standard Acceptance All advertising is subject to acceptance
for sale of banner advertising. We accept third-party by QSR and its publisher, Journalistic, Inc. The pub-
ad-serving, but impressions are counted and invoices lisher reserves the right to reject any advertisement it
are issued based on QSR’s ad serving system through deems inappropriate for its audience or not meeting its
DoubleClick. 15–20% impression tracking discrepancy production standards. Ads must conform to publisher’s
is an industry acceptable variance between systems. specifications. Elements not meeting specification will
Although all formats will be considered, some may be returned for revision, which may delay launch.Digital 19
Targeted Products for Reaching
Fast-Casual Operators
Since its inception QSR has understood that fast- and prospects. While fast-casual coverage is found
casual is part of the limited-service restaurant industry. throughout QSRmagazine.com, we have devoted a
The fast-casual movement represents an evolution of special area on our web site to news and features
quick-service, as consumers have shown a desire for that deal solely with fast-casual. This gives you the
upscaled menus and décor in a limited-service format. targeted approach you need to reach the operators
QSR has covered this evolving segment from its pre- you want.
mier issue onward, and it is a vital part of our editorial Sponsorship of the Fast-Casual Portal is available
focus. However, QSR also offers targeted products for for 6- and 12-month periods. Microsite sponsorship
marketers who just want to reach the fast-casual seg- rates apply. Benefits of sponsorship include:
ment of the limited-service market. •• Leaderboard and foundation banners
•• Up to 300 words of customized promotional copy
Fast-Casual Portal •• Exclusivity for sponsorship period
As an important part of the limited-service segment
of foodservice, fast-casual has increasingly become Fast-Casual Blast
a desired vertical target for foodservice vendors. For QSR’s editors compile the top fast-casual news and
those marketers with budgets isolated just for the deliver it directly to the email in-boxes of our opt-in
fast-casual portion of limited-service, QSR drills down fast-casual list. Contact your QSR media representa-
into our readership and provides you with a targeted tive for current information on number of subscribers to
solution for reaching your key fast-casual customers this e-newsletter. See Rates on Page 1720 Custom
Custom Media
QSR’s line-up of custom media products provides marketers with a comprehensive portfolio of cutting-edge, cost-
effective programs that will enhance your integrated media strategy.
Our team of expert writers and graphic artists will help you develop highly integrated custom programs that
drive sales, increase brand awareness/preference, and generate leads for your organization. Using a consultative
approach to understanding how we can meet the needs of your marketing objectives, QSR leverages an extensive
platform of solutions-based products—across all channels—to deliver strategic results.
Smart Chain Series
In every issue QSR publishes special Smart Chain reports with tightly focused
features covering current trends and best practices in areas of specific inter-
est to the industry. Designed with a unique look that distinguishes it from run
Labor Statistics
Recruiting Tools
Interactive Education
Classroom Materials
HbVgi8]V^c
of book space, Smart Chain serves as a showcase for that issue’s focus. It is
a powerful platform for educating foodservice decision-makers on your com-
pany’s products and solutions within an advertorial context. Hiring
Each Smart Chain report also features a section devoted to “The Play- & Traıning
ers,” a who’s who list of vendors. Reader focus groups tell us this list is
important information—and helps them decide whom to do business with.
Full-page and half-page display opportunities are available, plus logo
and 100 words of promotional copy for The Players list. Standard display
advertising rates apply. Workforce
Forecast
Labor
Competition
Effective
Training
08 119 September.indd 79 8/8/08 11:23:39 AM
Chain Topics
January: POS Systems (FS/TEC) July: Loyalty and Gift Cards
2009 Smart
February: Cooking/Kitchen Technology (NAFEM) August: Sauces and Condiments
March : Tea & Coffee (part 1) September : Online/Remote Ordering
April: Brewing Systems (part 2) October : Signage
May: Protein (NRA) November : Kiosk Technology
June : Merchant Solutions/Payment Processing December : Back of House
Content-Based Custom Programs
When display advertising space isn’t enough to com- Let’s Talk… Exclusive ownership of a specific product
municate your message, QSR also offers several con- or service category positions you as a market leader
tent-based custom platforms that allow and a valuable partner for restau-
marketers to showcase products, ser- rant brands.
vices, and solutions for the restau-
rant industry. They serve Respond Ask your target audi-
as compelling, influen- ence 5 topic-specific questions
tial products for reaching in a QSR electronic survey and
industry decision-makers. respond directly to their feedback
with this informative one- or two-
Solutions Series Demon- page program.
strate your expertise with
case studies that highlight Contact your QSR media repre-
successful solutions for res- sentative for pricing information for
taurant operators. content-based custom programs.Custom 21
Change Management for Fran
chisors Defying Economic Odds
Restaurant Franchising SPE
FRAN
C
CIAL
PROF HISE
Restaurant Franchising is an exclusive opportunity to ILES
reach emerging and growing chains. Distributed to
multi-unit and multi-concept franchisees, and with 24 Supplement to QSR Magazi
bonus distribution at various franchising and restaurant
ne
How to Win
industry events, RF is the perfect opportunity to match the Real
Estate Game
your marketing message with a publication that pro-
motes growth through franchising. Are Multiple
Concepts
the Best Way
to Grow?
Editorial Content
RF features informative articles about current and What the
Future Holds
upcoming trends and best practices in franchising, for Franchise
Finance
finance, and real estate, plus editorial profiles highlight-
ing opportunities in each of these areas. This content is Custom
Franchising
supplemented by a “best of” compilation of franchising Programs PLUS:
topics from QSR. Create Big
Buzz
Avoid the
Franchise
Mismatch
Display Advertising RF08 COVER 3.indd
1
Full- and half-page display opportunities are available. 2/28/08 1:53:00 PM
RF is ideal for franchise sales, financing, real estate, editorial profile about your company and the opportu-
and others who want to reach growth-minded res- nities it offers. RF will assign a professional writer to
taurant professionals. Rates are 80 percent of earned work with you to create a mutually agreeable profile of
QSR page rate. up to 600 words in length. The profile will also include
a logo and photos, which we request that you provide,
Special Offer for Clients with Franchise, as well as an informational pull-out box touting the
Finance, and Real Estate Opportunities highlights of your company.
When you purchase a full-page display advertisement, In addition, your editorial profile will appear in the
you will receive at no additional charge an adjoining Franchise Expo area of QSRmagazine.com.
Distribution
More than 10 of Bojangles’ RF is distributed by mail to
franchised locations went
over $3 million in sales
in 2007. approximately 15,000 fran-
chise owners and 6,000
independent restaurant own-
BOJANGLES’ ers selected from the regu-
FAMOUS
CHICKEN ‘N lar circulation base of QSR
BISCUITS
An iconic Southern restaurant brand
offers growth potential for franchisees. magazine.
AS ERIC NEWMAN, EXECUTIVE VICE PRESIDENT OF
development for Bojangles’ Famous Chicken ‘n
Biscuits, likes to point out, various outlets that rank
they still want to eat
out, and they don’t want to go to a burger chain
for an evening meal. We’re categorized properly
franchisees in other systems.”
In terms of franchisee support, Newman points
out that Bojangles’ was recently acquired, and
RF is also distributed to
attendees at the following
franchise opportunities often identify Bojangles’ as quick-service, but that’s category-speak. In the new owners are focused on infrastructure and
as a top choice—not just in food but in franchising reality, we’re positioned between quick-service operational support. This is borne out by increases
in general. The Wall Street Journal named it one and fast-casual.” in the number of field reps, new building designs,
of the top 25 franchises across all industries, and Bojangles’ also boasts impressive financials. a new vice president of real estate who is reviewing
shows:
it was Entrepreneur’s top choice in the chicken In 2007, sales at full-size franchised locations markets and supporting franchisees with deals, and
segment in 2007. averaged more than $1.7 million. More than 10 beefed-up training programs.
What is it about this iconic Southern brand that
attracts such attention?
Newman ticks off a list of attributes, starting
of them went over $3 million, and one hit nearly
$3.7 million. The company just completed its 54th
consecutive month of same-store sales increases,
Newman adds that new franchisees praise
Bojangles’ for its operational focus. “They draw
a clear distinction between Bojangles’ and those
Invest in the #1 ranked restaurant in chicken.*
with daypart coverage. “We have breakfast, lunch,
and dinner,” he says, “and we also have the capac-
ity for major takeaway business across all three
dayparts.”
and Newman says they haven’t seen the top yet.
Bojangles’ is actively franchising in a num-
ber of markets, with space currently available in
Florida, south Georgia, central and western Ten-
brands that only own one or two restaurants and
franchise everything else,” he says. “We oper-
ate 150 of our own restaurants, and the direc-
tion and support we provide our franchisees
Bojangles’® was listed as one of the “Top 25 Franchise High Performers.”** Success in all three day parts
is one of the many reasons we’ve become a leader. The competition just can’t match it. We are poised for
growth with areas available for single-unit and multi-unit developers.
•• International Franchise Expo
•• West Coast Franchise Expo
Of course, what brings customers in during nessee, Alabama, Mississippi, and Louisiana. The usually helps them run the restaurants more
those dayparts is the food, from biscuits to chicken first focus is the Southeast, but the brand is also effectively.
to a wide variety of side items with made-from- pushing north, with the eastern seaboard from DC “I’ve been doing this 23 years,” Newman says,
scratch flair. “We have uniqueness,” says Newman. to New York being wide open. “We’re also open “and timing is everything. There are great times
•• Franchise Expo South
“When you’re hungry for Bojangles’, you’re hun- to other things if the right people come along,” to join certain concepts, and there are times when
gry for Bojangles’, and nothing else will do.” This notes Newman. you probably don’t want to come in. Bojangles’ is
makes for tremendous customer loyalty. Like most franchisors, Bojangles’ looks for really hitting a great point in its cycle.”
Another positive attribute is that Bojangles’ restaurant experience in potential franchisees. “It’s
•• National Restaurant
enjoys a certain amount of insulation during most helpful if people in the investment group have For more information about franchising www.bojangles-franchise.com • 1-800-366-9921
tougher economic times. “When people are more operational focus, because Bojangles’ is about the opportunities with Bojangles’ Famous Learn how we’re cooking up mouth-watering opportunities. Call us today!
careful with their money,” Newman notes, “Bojan- food and the operational delivery,” says Newman. Chicken ‘n Biscuits, visit
*2007 Entrepreneur Franchise 500 Quick-Service Chicken category. This is not an offering to purchase a franchise. Offerings are made by Uniform Franchise Offering Circular only.
gles’ tends to strengthen. People trade down, but “Many of our newer franchisees are already major www.bojangles-franchise.com. **The Wall Street Journal, February 12, 2008
48 2008 EDITION RESTAURANT FRANCHISING
RF08-FINAL.indd 48 2/28/08 3:59:35 PM Bojangles-Full-While Our-RF08.in1 1 2/19/08 9:25:22 AM
Association Show22 In Person
Once a year restaurant leaders from across the nation come together for three intensive
days of presentations, discussions, and seminars, all designed to foster the exchange of
ideas among industry executives.
Sponsorships are limited, and a select group of executive-level attendees helps main-
tain the intimate setting that has become the signature characteristic of Dine America. As
a sponsor, one of the most important ben-
efits you receive is the ability to attend all Basic sponsorship benefits include:
educational sessions and activities, meeting ••Attendance of company representatives
restaurant decision-makers one-on-one and ••Logo placement in promotional and
delivering your marketing message in the conference materials
most personal and effective way possible. ••Product placement at show functions
••Registrant information
Additional benefits are available based
on sponsorship level.
Contact your QSR sales representative for package pricing and details.In Person 23 Sample List of Companies at Dine America 2008 Au Bon Pain Beef O’Brady’s Bread and Company Burgerville Burger King Caribou Coffee Sample List of Titles at Church’s Chicken Dine America 2008 Corner Bakery Café Chairman Domino’s Pizza Chief Executive Officer Donut Connection President Ellianos Coffee Company Chief Financial Officer Jack in the Box Chief Operating Officer Kahala Corp. Corporate Director of Food Service McAlister’s Deli Executive Chef McDonald’s Executive Vice President Pei Wei Asian Diner Multi-Unit Franchisee Pollo Campero Sr. Vice President of Franchise Operations San Francisco Soup Co. Vice President, Operations Subway Vice President, Restaurant Development Whataburger Senior Manager, International R&D
24
QSR Results-Focused
Marketing Methodology
QSR recognizes that vendors in the restau- ••Using proprietary and partner market intel-
rant industry each bring to market a unique ligence and data to provide insight into
product, service, and/or solution that can the client’s specific target customers and
help decision-makers improve their restaurant prospects.
operations. We also understand the impor- ••Creating a customized IMS (Integrated
tance of crafting a cost-effective, integrated Media Solution) designed to meet clients’
marketing program to spotlight those prod- marketing goals and objectives across
ucts, services, and solutions to restaurant QSR’s market-leading print, online, event,
decision-makers while they are making pur- and custom media products.
chasing decisions all year long. ••Refining and optimizing the client’s IMS
Our methodology and approach to integrated based on changing needs and opportuni-
media is unique to the market. It consists of: ties over the course of the year.
••Studying vendor needs, goals, objectives, ••Tracking year-round IMS effectiveness
and challenges. through various ROI metrics.
6EG>A'%%-qlll#fhgbV\Vo^cZ#Xdb
4:39 PM Page 1
12/10/07
B6N'%%-qlll#fhgbV\Vo^cZ#Xdb
COVER
08 111 JAN
®
111
m
Your Most Strategic
www.qsrmagazine.co
®
JANUARY 2008 |
®
Marketing Partner
& COO
A | PRESIDENT
STEVE LaMASTR
RAVING BRANDS
ELL | CEO
KEVIN BLACKW ION
KAHALA CORPORAT
T & CEO
LLO | PRESIDEN
STEVE ROMANIE
FOCUS BRANDS, INC.
QSR is committed to delivering the best
strategic coverage of the restaurant
industry for our subscribers. We also
APRIL’S
FRESH IDEAS:
MAY’S MINI DESSERTS
FRESH IDEASS:
continue to innovate and invest in our
T & CEO
08 114 Cover Start.indd 1 HOT DINNER 3/18/08 12:07:20 PM
KAS | PRESIDEN
DAVID RUTKAUS INTERNATIONAL
BEAUTIFUL BRANDS
ROBERT W. D’LOREN
| CEO JANUARY’S 4/11/08 8:36:34 AM
NEXCEN BRANDS
FRESH IDEA S:
KFASTS
integrated media platform to provide vendors
1
08 115 MAY COVER
LIGHTER BREA
of restaurant products and services with the smartest, most
cost-effective solutions for reaching and impacting the restaurant market.
With an expanded portfolio of product offerings, QSR now provides
more options for advertisers to deliver strategic marketing messages
across multiple mediums throughout the year. That makes QSR an even
smarter media partner in 2009.
Drive sales and reinforce your position of market leadership in print,
online, or face-to-face with QSR—the most effective marketing partner for
today’s savviest restaurant vendors.QSR Sales Contact Information Eugene Drezner National Sales Manager 800-662-4834 ext. 126 eugene@qsrmagazine.com Will Bruwer National Sales Representative 800-662-4834 ext. 128 will@qsrmagazine.com Kevin Donaldson Strategic Sales and Marketing 800-662-4834 ext. 138 kevin@qsrmagazine.com
www.qsrmagazine.com (800)662-4834 www.dineamerica.us
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