Welcome aboard - Pesky Fish
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Welcome aboard
Dear Finfluencer,
We are enormously proud to be welcoming you as a buyer
on the Pesky market. What’s more - you’re joining us at the
most exciting point on our journey as we look to rebuild a
sustainable global seafood industry.
While this aspiration is entirely
achievable, it’s going to require
a radically fresh approach. That’s
why, by the end of this decade, our
goal is to deliver a global supply
chain that guarantees BOTH the
sustainability of fish stocks, as well
as the livelihoods of the fishermen
who fish for them.
To do this, we created Pesky as
a platform for you, as a buyer, to
become the change agent of this
new industry - creating the most
transparent, accessible seafood
market in the world so that any
fisherman can sell to any customer.
Therefore, with every one of your orders having a positive
impact across the entire chain, it will be you who delivers this
sustainable industry - one delicious dish at a time. What a
journey we’re going to have together.
Welcome aboard.
Ben
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How your order has already supported
a sustainable fishing industry
Your fish comes Your fish was caught
exclusively from using low impact
sustainable stocks fishing gear
What is a sustainable fishing industry?
To become truly sustainable, our new supply chain must deliver on
both the economic AND the ecological needs of the industry. We’ll
never succeed in the long run if one is achieved at the expense of
the other.
That’s why every element of our supply chain is built on three
distinct pillars of sustainability - covering every aspect of the supply
You have created job You have provided
chain from catch to kitchen:
opportunities in our higher incomes for
coastal communities fishermen
Sustainable Fish Stocks and Marine Environments
Sustainable Incomes for Fishing Communities
Sustainable Resource use in the chain
Developed by our lead Marine Biologist - Dan Mayzes - these pillars
ensure that every one of your orders actively moves us closer to the
sustainable industry we are all collectively working to deliver. Your fish was Your package was
packaged in 100% delivered in a Carbon
recyclable materials Neutral network
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How you’re supporting sustainable
fish stocks and marine environments
FISH STOCKS Therefore, supported by the latest FISHING METHODS
To guarantee a thriving global scientific data, you will only ever find We’ve also profiled every major
fishing industry in 100 years time, we fish on the Pesky market that are: fishing gear to assess its impact on: You will never find
have to ensure that today’s fishing fish on the Pesky
actively supports the sustainability From abundant stocks Bycatch
of fish stocks and the environments Fish caught unintentionally,
market that has been
they live in. including ghost fishing when caught using gear
Old enough to have gear is lost at sea.
To do so, we had to create a market repopulated their species
that causes lasting
that actively rewards sustainable Environmental interaction damage to the marine
fishing - so that your purchases drive How, if any, does the gear environment.
the necessary changes at the base of Caught using low impact
type impact the seabed and
fishing methods
the chain. surrounding habitats?
ROD & LINE PELAGIC TRAWL FIXED GILL & WRECK NETS OTTER &
Baited hook Large funnel- TRAMMEL NETS Similar to fixed STERN TRAWLS
held by hand shaped nets Walls of netting nets, but placed Large funnel-
pulled between suspended near shipwrecks shaped nets pulled
surface & seabed between surface or reefs along seabed
DRIFT NETS and seabed
Drifting nets
suspended
HAND GATHERING from surface
Picked off the
seabed or beach
by hand POTS & TRAPS LONG LINES
Cages or baskets Lines of baited
on seabed hooks on seabed
Lowest impact methods 6 7
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
COLEY
GREY MULLET
GURNARD
HADDOCK
HAKE
JOHN DORY
MONKFISH
POLLACK
POUTING
WHITE FISH
RED MULLET
SEABASS
BLACK SEA BREAM
GILTHEAD SEA BREAM
SKATE
WHITING
BRILL
DAB
DOVER SOLE
FLOUNDER
LEMON SOLE
MEGRIM
FLAT FISH PLAICE
TURBOT
HALIBUT (farmed)
ANCHOVY
HERRING
HORSE MACKEREL
MACKEREL
OILY FISH
SARDINE
SPRATS / WHITEBAIT
PINK TROUT (farmed)
FISH SALMON (farmed)
CLAMS
COCKLES
MUSSELS
OYSTERS
SCALLOPS
SHELLFISH
SQUID
PRAWNS
BROWN CRAB
CRUSTACEANS LOBSTER
good landings some landings unlikely to land British Seafood Calendar 2021/22
8 9
WHAT’S LANDING THROUGHOUT THE YEAR
How you’re supporting sustainable
incomes for fishing communities
OPPORTUNITIES WITHIN THE
FISHING INDUSTRY
In 2020, the value of UK landings dropped
19% alongside the loss of 15% of fishing jobs.
To buck this trend and ensure a future for
our low impact fishermen, we had to build As scallop
our market so that it would unlock ALL the
value that skippers should be realising for
divers, the main
their phenomenal quality, sustainable catch. motivator is
not profit but
In addition, shore based fish businesses
have dramatically reduced in numbers passion, our love
over the last few decades - taking with it for the ocean
employment opportunities of the brilliantly
skilled labour force. As these jobs are not
and our desire
only essential for a sustainable fishery but for healthy seas.
a lifeline to the local community, every box It’s a privilege to
you order will always have been packed in
the port. be able to supply
a company that
YOUR IMPACT
By buying on the Pesky market you are
directly mirrors
supporting these communities by helping our core values
us to: and supports
Pay fishermen the highest only those that
price for their landings,
every day do the same.
Market abundant, bycatch
species to maximise total
catch values Frazer Pugh,
Scallop Diver
Use coastal packing
partners to create local
employment opportunities
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How you’re reducing
resource use in the chain
THE CHAIN
In the UK we export 73% of the fish
we catch, yet import 80% of the NEXT STEPS
fish we eat. With multiple links in Over the coming months, we’ll also
the chain, the resource required to be investing in our chain to:
refrigerate, pack and ship fish to
your plate is mindblowing! Offset total resource use
from coast to customer
That’s why we’ve set the clear goal Electrified & hybrid vehicle
of a zero impact supply chain from fleet for all operations
coast to customer. By continuously
challenging ourselves to minimise 100% Renewable
energy to power our
and eradicate our resource use,
processing operations
we want every buyer on the Pesky
market to be confident that the Recycle 100 tonnes/year of
sustainable fish they buy does not ghost fishing gear alongside
cost the earth to deliver. our partners Waterhaul
YOUR IMPACT
You’re already having a measurable
impact on reducing resource use in
the chain as your box today
has been:
Shipped directly from
coast to kitchen, cutting
out duplicated resources
Packaged in 100%
recyclable materials,
meaning zero product
to landfill
Delivered using Carbon
Neutral distribution,
offsetting all carbon
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Fish out the perfect recipe for
your beautiful British catch
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