TOMORROW'S PACKAGING FABBRI GROUP - Gruppo Fabbri
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FABBRI GROUP FABBRI GROUP W FABBRI GROUP TELLS US ABOUT ITS REVOLUTIONARY NEW CLING ith a skilled team of A NEW KIND OF CLING FILM “We launched the project 500 people, Fabbri The latest development to between 2015 and 2016, FILM AND THE CULTURE THAT MADE ITS DEVELOPMENT POSSIBLE. TOMORROW’S Group boasts a come out of Fabbri’s research well before the current trend turnover of 100 million euros, and development workshop is a towards a circular economy was half of which comes from Italy, new certified compostable cling in vogue. We thought it could be with the rest coming mainly film, the first one of its kind. an interesting solution that was from Germany, Switzerland, “We’ve developed this different from what was already PACKAGING France, the UK, Russia, and the product over the last five years on the market. We worked in United States. and launched it to market in close co-operation with the “We usually invest between February 2020, just before supplier of the raw material, 3 and 5% of our yearly turnover the first lock-down period. BASF, in order to continually into research and development, The circumstances became approve and adapt the film developing new films, new difficult for the global economy formulation. Then we contacted PROJECT MANAGED BY: MAX HUTCHINGS machines, working efficiently immediately afterwards, but some specific, selected on their own and giving their with Nature Fresh being customers for the field tests.” best results when combined the only product of its type The new extrusion line together,” explains Stefano worldwide, we could count on a inaugurated at the beginning of Fabbri Group is an Italian company that was founded 70 years ago, specialising in Mele, Fabbri Group’s CEO “We great advantage. Nature Fresh 2020 was a sizeable investment producing both the machinery and materials for fresh food packaging. Today the currently have a portfolio of is suitable for both automatic for Fabbri at over €3 million. company has become an international Group active worldwide through subsidiaries around 120 patents registered in and manual packaging, giving “When we decided to do this different countries worldwide.” optimal results under both it was not yet clear it would and authorised distributors all over the world able to support the retail business, applications, and is certified be really successful in the way food industries and any other fresh food producers (meat, fish, mushrooms, fruit and for industrial and home we are seeing it now,” Mele vegetables, cheese, bakery, delicatessen) with tray-sealing and stretch complete compostability. That means says. “But we believed that we packaging solutions. you can throw it either in your wanted to offer something new home compost heap or in the to the market. And the evolution brown bin with the food waste of the situation proved that we to be composted in an industrial were right. setting,” Mele tells us. “Today, after Esselunga, one The development process of the major retailers in Italy, was one of innovation, but also other retailers and brand owners of close collaboration up and in Italy and abroad joined: down the supply chain. we have customers using this 2 | BUSINESS FOCUS MAGAZINE BUSINESSFOCUSMAGAZINE.COM BUSINESSFOCUSMAGAZINE.COM BUSINESS FOCUS MAGAZINE | 3
FABBRI GROUP FABBRI GROUP film also in France, Germany Fabbri Group is able to As Mele says, “It’s not Stefano Mele, A CLEAR FUTURE Indeed, Mele is the first Spain, Austria, the UK thanks develop products like this mandatory that the customer Fabbri Group’s CEO. Fabbri is seeing its project pass to acknowledge that, as a to the growing attention on precisely because the company buy both products from us, milestones that demonstrate its company working in the plastics environmental solutions coming works both sides of the but if they do the synergies importance for the international sector, Fabbri Group has an from consumers, institutions packaging process at once, the that create are our USP. This market. important role to play in building and politicians, just to mention a machinery and the materials, is exactly what happens with But when Mele talks about a sustainable future. few, the association Pink Lady® being fully aware of all the our new wrappers “Fabbri what the cling film means “There is a lot of discussion Europe, Rivoira, Mesfruits, and issues involved in both. Hybrid”, able to use any kind of for the future, he’s not around plastics in the context we can also add other projects “Our unique selling point stretch film (PVC, PE, Biobased, just talking about his of sustainability at the moment, for domestic packaging and for is our capability to offer a full Compostable) and soon to be company. so the future looks complex sale on Amazon.” solution to our customers. We launched on the market.” “The fact is it’s and challenging because Thanks to Nature Fresh, produce the machines and the important that different products of ours are Fabbri Group received awards in recognition of its technological film for packaging, and we’re the only company doing that,” “OUR UNIQUE SELLING POINT IS we are an active player in the related to plastic. Even this new compostable film is a bio- innovation starting with the Mele says. “This means the OUR CAPABILITY TO OFFER A FULL circular economy,” plastic,” Mele says. “In many SOLUTION TO OUR CUSTOMERS. Packaging Oscars, a historic customers don’t have to go he says. “We’re cases, there has been a lot of prize for the packaging industry from one supplier to the other working together correct criticism about how WE PRODUCE THE in Italy, and continuing with if something goes wrong in with associations in plastic is used. We believe that Fabbri Group’s UK client, production. Additionally, our full Italy like Legambiente, plastic is a wonderful material Westaway Sausages, that won the UK Packaging Awards for awareness of both, machines and films, allows us to find the MACHINES AND THE FILM the ecological most important association with a lot of advantages. What we have to improve is how to Packaging of the Year with its 100% sustainable packaging optimal machine settings to fully operate at best, all of that FOR PACKAGING, & WE’RE in the country. We have already developed a very manage the end of life of plastic products.” that includes Fabbri’s new cling film. with consequent savings in time, money and materials.” THE ONLY COMPANY good partnership and are co-operating to bring this This is one of the main issues Fabbri Group is addressing in Additives Additivesfor forPerformance Performance DOING THAT.” development further.” its future activities. “We want to be involved in the improvement of the complete cycle of the plastic world,” Mele NATURE FRESH says. “This is of course crucial Nature Fresh is a certified to understanding how it will compostable stretch film for develop in the future and how both automatic and manual we can prepare ourselves.” packaging. Compared to alternative it ensures stretch optimal films, food “WE WANT TO BE preservation and helps prevent food waste. Its stretch INVOLVED IN THE properties minimise the IMPROVEMENT OF THE COMPLETE CYCLE OF amount of packaging used per application. It can be disposed THE PLASTIC WORLD. of in the brown bin for organic food waste or in the household compost bin without generating packaging waste. It does not THIS IS OF COURSE CRUCIAL require special machinery for its use. It is printable with certified TO UNDERSTANDING HOW compostable inks, allowing you to communicate your IT WILL DEVELOP IN THE FUTURE AND HOW WE CAN Product Catalogue Valtris is a leading global brandProduct Catalogue in the polymer additives market, providing customers with innovative products which reflect the company’s commitment to market commitment to sustainability. PREPARE OURSELVES.” leadership and excellence through high quality, cost effective and reliable materials. The Cereplas Cereplas™ ™ range of specialty esters are used extensively as plasticisers in medical, automotive, flooring and packaging industries (with Cereplas™ DOA used in films for food packaging), as well as base fluids in lubricants. Email: info@valtris.com (general enquiries) customer.esters@valtris.com (Cereplas™ enquiries) www.valtris.com 4 | BUSINESS FOCUS MAGAZINE BUSINESSFOCUSMAGAZINE.COM BUSINESSFOCUSMAGAZINE.COM BUSINESS FOCUS MAGAZINE | 5
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