Considered Comfort Systems for living - Baby, Kids & Teens A/W 20/21 - Make it in Design
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Baby, Kids & Teens A/W 20/21
Considered
Comfort
Systems for living
Embrace soft materials, warm and calming colours,
and designs that are simple yet clever for kids'
rooms
@teamtonkin
Considered Comfort
Systems for living
Considered Comfort explores how interiors will respond
to our changing relationship with the home, as it
becomes a multifunctional system for living.
Already, fluid working patterns are changing how we use
our homes, and tech is enabling us to bring out-of-home
activities inside. Hi-tech exercise systems, for example,
connect to virtual trainers to simulate the experience of a
fitness class in the living room, and even when we are
not home, we can control it remotely through devices
and appliances synced to our phones.
For kids' rooms, this will alter what families want and
expect from their products and spaces. We will see a
push towards soft, natural and tactile materials, and
items that move seamlessly between lounging and living,
supporting work, rest and play. In 2021, our homes will
be multi-tasking, and our products will be following suit.
WeGrow
Action Points
Considered Comfort focuses on wellness and embraces the
home as a calming space, using simple yet flexible designs
with warm soothing hues.
1. Focus on comfort: use fabrics, forms and colours to
create cosy and soothing environments to put comfort at
the heart of designs for babies, kids and teens.
2. Take inspiration from Japanese design: embrace the
craftsmanship, simplicity, functionality, and natural
materials that characterise Japanese design.
3. Reference nature in contemporary ways: move away
from traditional chintz and bold tropical foliage, focusing
on deconstructed florals for a fresh look. Colour, stylised
designs and tactile details will be key.
4. Focus on functionality: as spaces get smaller, explore
how cleverly designed and multipurpose products can make
family life easier.
LOUP
Mood
LOUP
@eimearvarianbarry
Alliages Design
• Considered Comfort celebrates designs that
embrace functionality and serenity, focusing on
cocooning forms, earthy colours, and clever
Japanese design principles
• Comfort is integrated across all aspects of
designs, creating a pared-down and calming
aesthetic for kids of all ages
WeGrow
Crate & Kids
Key Directions
Considered Comfort embraces a sense of calm and warmth within the kids' rooms, focusing on simply yet clever
designs, refreshed prints and extra cosiness
Calming Shades Flexible Solutions Japanese Simplicity
AZAB Ferm Living
Reinvented Blooms Beyond Comfort
Raduga Grez Kip & Co Amazon
Calming Shades
Lago Baggu Cloudnola
The Soft Matte story from our S/S 20
Designing Emotion forecast will remain
important, carefully updated with saturated
and energising hues
• Add a sense of warmth and comfort to
designs with a natural, earthy palette
• Take a minimalist approach to designs,
adding interest through colour
combinations and soft colour-blocking
• Create products that can be
merchandised as colourful assortments
Kip & Co
Kvadrat Urban Outfitters
Flexible Solutions
Nidi
PB Teen
Multipurpose furniture enables kids of all ages
to have enough room to play, learn and rest —
xo-inmyroom
using all available space
Jongha Choi
• Flexible furniture remains key this season.
Push the boundaries with clever hacks and
hidden sleeping areas
• Removable storage compartments allow
kids to keep their belongings close by without
taking up too much space
• Experiment with multifunctional modular
furniture that can be stored or folded away
when not in use
HAO Design
AZAB
Japanese Simplicity
Dormify
Anthropologie
The Warm Naturals trend from our A/W 19/20
Purpose Full report will evolve with a focus on
Ferm Living
Japanese functionality
Kutarq Studio
• Combine elements of Japanese and
Scandinavian aesthetics to create
thoughtfully crafted designs with a utilitarian
touch
• Focus on incorporating functionality into all
aspects of your designs in clever ways
• Focus on neutral and natural hues and
blond woods, and use dark accents to add
depth to interiors
Ferm Living
Kalon Studios
Reinvented
Blooms
Charlie & June
Hop Design
Update traditional blooms with a fresh and
contemporary eye, adding a calming and
Crate & Kids
modern touch to hard and soft goods
Urban Outfitters
• Offer a connection with nature across kids'
products, using relief floral designs, photoreal
prints and deconstructed compositions
• Focus on delicate and soothing tones, such
as soft pastels and neutrals, enlivened with
brighter details
• Add a sense of cosy comfort and texture to
everyday items with 3D florals
Deny Designs
Adairs
Beyond Comfort
Urban Outfitters jumbo.nyc
The Huggable Forms trend from S/S 20 will
remain essential this season, celebrating
supreme comfort and cocooning designs
Zanellato Bortotto Ora
• Explore how you can create designs that
will make kids happier and calmer, focusing
on products with a sense of warmth and a
homely appeal
• Sleeping and lounging are a focus in this
story, which focuses on extra-soft fabrics,
padded textiles, and curved and plump
silhouettes
• Focus on neutral tones, with pops of deep
purple and blue
W&P Design
Élhée Bandido StudioLifestyle & Interiors
Critical Path A/W 20/21
Macro Forecast Colour Lifestyle & Interiors Colour Trend Materials Trend Concepts
Concepts
A comprehensive round-up of the key
Future Drivers 2021 Global Colour
Colour stories to inspire and assist solid materials trends for A/W 20/21.
NEW REPORT - The global macro- WGSN's Global Colour Forecast provides your design development for A/W 20/21
economic drivers that will have a major first view of what A/W 20/21 will look like. This lifestyle and interiors collections. Packaging Trend Concepts
impact in 2021, and strategies for season, we present two palettes that reflect the Essential direction on the key colours,
success. duality of life lived online as much as offline – surface patterns, structures, materials and
one with true natural tones, and the other with Trend Concepts finishes for the food, drink and beauty
Future Innovations 2021 unmistakably digital hues. industries.
WGSN’s Trend Concepts reports
What used to be known as The Vision will
now be published once a year, with
(formerly called Forecasts) present Holiday & Gifting
Colour by Region seasonal design directions, two years
strategies for a 12-month period. Future
The five colours you need to know for the A/W ahead of market. Colour and materials A series of reports covering future trends
Innovations will outline the 12 areas that
20/21 markets in Europe, China, North reports will not be thematically trended, for key seasonal events and holidays,
will lead transformation across industries in
America and South America, edited from while interiors will be trended into three offering direction on mood and colour;
2021. These will feed into our Big Ideas
WGSN's Global Colour palette. themes per season. food and drink; decor; styling; and prints
and Trend Concepts reports, but these
and graphics.
reports will no longer be thematically Colour Evolution
linked. Lifestyle and Interiors Design & Product
Explore how colours are evolving with tonal Trend Concepts
Future Consumer 2021 comparisons from WGSN's three seasonal Development
Seasonal direction to support the
An in-depth look at the consumer forecasts up to and including A/W 20/21.
entire development process for A comprehensive range of reports offering
drivers, priorities and profiles that will
interiors and industrial design, with direction for product development
emerge in 2021, both globally and
regionally. Lifestyle & Interiors Colour analysis of lifestyle factors, materials, covering all categories, in line with our
finishes, patterns and shapes. Reports three thematic trends for A/W 20/21.
Big Ideas will be presented as three trended
Lifestyle & Interiors Global Colour
themes.
A yearly report outlining five key ideas for Seasonal, core and metallic palettes
lifestyle and interiors industries, distilled tailored for A/W 20/21 lifestyle and interiors
from our Future Drivers and Future collections, plus our pick of the season's
Innovations reports. six must-have tones.Related Reports
Big Ideas 2021: Lifestyle & Interiors Lifestyle & Interiors Trend Concepts A/W 20/21: Considered
Comfort
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