WASHINGTON HEIGHTS MANHATTAN - Commercial District Needs Assessment

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WASHINGTON HEIGHTS MANHATTAN - Commercial District Needs Assessment
WASHINGTON
 HEIGHTS
MANHATTAN
Commercial District Needs Assessment

              in
         partnership   Community League of the Heights
            with
WASHINGTON HEIGHTS MANHATTAN - Commercial District Needs Assessment
ABOUT WASHINGTON HEIGHTS
                                          Background
                                          Located in Upper Manhattan, Washington Heights extends north from 155th Street to Dyckman
    Avenue NYC is a competitive           Street, and is bordered on the west by the Hudson River and the east by the Harlem River.
    grant program created by the NYC
    Department of Small Business          Broadway, a major New York City thoroughfare, runs north and south through the heart of
    Services to fund and build the        Washington Heights, converging with St. Nicholas Avenue at 168th Street where the 1, A,
    capacity of community-based           and C trains stop . On 178th Street is the George Washington Bridge Bus Station, a major
    development organizations to
    execute commercial revitalization
                                          transportation hub that provides easy access to multiple subway and bus lines that connect
    initiatives. Avenue NYC is funded     visitors and commuters from New Jersey to various destinations throughout the city.
    through the U.S. Department of
    Housing and Urban Development’s       The Audubon Terrace Historic District, located between 155th and 156th streets, Broadway
    Community Development Block           and Riverside Drive, is a landmarked 20th century historical district and cultural center named
    Grant (CDBG) Program, which
    targets investments in low- and       after the renowned Ornithologist John James Audubon. This is among the many cultural
    moderate-income neighborhoods.        institutions located in Washington Heights, including the American Academy of Arts & Letters,
    Avenue NYC Commercial                 the Hispanic Society Museum & Library, and Boricua College. Located further north are such
    Revitalization grants provide         neighborhood anchors as the United Palace, NewYork-Presbyterian hospital, and the Malcolm
    multi-year commitments aimed          X & Dr. Betty Shabazz Memorial and Educational Center (The Shabazz Center). The center,
    at building the capacity of partner
    organizations to better understand    located in the former lobby of the Audubon Ballroom where Malcolm X was assassinated, is
    neighborhood needs, develop           dedicated to the contributions that Malcolm X and his wife Dr. Shabazz made during the civil
    impactful programs, and sustain       rights movement. These iconic neighborhood institutions are easily accessible by various
    their work in the community for at
    least three years.
                                          means of public transportation.
    The Commercial District Needs         Washington Heights has a rich immigrant history and is a living tribute to the immigrant
    Assessment (CDNA) highlights a
    neighborhood’s existing business      experience in New York City. The opening of the 157th Street subway station in 1906 spurred
    landscape and consumer                a major construction boom; apartments and tenements were built, attracting newly arrived
    characteristics.                      immigrants — mostly of Irish, Greek, and Jewish descent. After World War II, a secondary wave
    This CDNA features the                of immigration occurred when a large population of Spanish-speaking immigrants arrived in
    Broadway and St. Nicholas             Washington Heights; first Puerto Rican, followed by Cubans, and
    Avenue commercial                     finally Dominicans.
    corridors in Washington Heights
    which was conducted in partnership
    with the Community League of
    the Heights (CLOTH) between
    August 2018 and January 2019.
                                          Neighborhood Demographics                                                     See more on page 12

     Key issues and opportunities
    identified through this assessment
    will help prioritize SBS-supported
                                          Washington Heights has a population of 92,476 residents. Approximately 48% of its residents
    local investments, and serve as       are foreign born. The top three Latinx groups are Dominicans (62%), followed by the more
    an informational and marketing        recent arrival of Mexicans (10.5%), and Puerto Ricans (approximately 7%). Known as “Little
    resource for the neighborhood.        Dominican Republic,” many tourists and New Yorkers who live outside of Washington
                                          Heights come to eat and shop at the many long-standing Dominican-owned restaurants and
                                          businesses dotting Broadway and St. Nicholas Avenue. Along St. Nicholas Avenue it is not
    In This Report                        uncommon to observe an impromptu, outdoor game of dominoes along the corridor, a favorite
                                          game among members of the Dominican and Puerto Rican communities.
    Existing conditions, business
    data, and qualitative depictions
    of the neighborhood were
    gathered from more than               Future Opportunities                                                           See more on page 5
    395 surveys and various
    stakeholder meetings with
    neighborhood merchants,               Current development projects in Washington Heights include extensive plans for office,
    shoppers, workers, property           hotel, and retail space, as well as affordable and market-rate apartments. In the past decade,
    owners, and residents.                new bars and restaurants have popped up along Broadway, serving the local community,
    Jump to...                            students from Boricua College, and employees of NewYork-Presbyterian. Further north on
    Key Findings                  4-5     the Broadway corridor — near the United Palace — are quaint eateries, specialty food shops,
    Business Inventory               6    and grab-and-go food options reflective of the diverse population of Washington Heights.
    What Merchants Say            7-8     Together with an emerging nightlife that includes new and old bars and restaurants, and the
    Business Outlook             9-10     recent opening of the boutique Edge Hotel on 168th Street between Audubon and Amsterdam
    What Shoppers Say            8, 10    avenues, Washington Heights has become a destination for all.
    Physical Environment             11
    Data Appendix               12-14

2              Avenue NYC Commercial District Needs Assessment
WASHINGTON HEIGHTS MANHATTAN - Commercial District Needs Assessment
NEIGHBORHOOD CONTEXT
Washington Heights
                                                                                                                                                       Points of Interest
                                                  W 181 ST                                                                     WASHINGTON
                                                                                                                                 BRIDGE                 Assessed Commercial Corridors                      Incubators & Co-Working Spaces
                                                                                     Workforce1
                                                                                     Career
                                                                                     Center                                                             Washington Heights BID                             Arts & Entertainment
                                                                                                                                      NDER
                                                                                                                                 ALEXA TON
                                      GWB Bus                                                                                     HAMIL E
                                    4 Station                                                                                      BRIDG                Public Facilities
      RGE                                                                        W 178 ST
  GEO GTON
    HIN
 WAS RIDGE
                                       BRO

                                                            ST NICHOLAS AV

   B
                                                  United
                                          ADW

                 7 ST                             Palace                         W 176 ST
          W 17
                                                  2
                                                                                                                                                       Notable Places
                                             AY

                                                                                   AUDUBON AV

                                    Plaza de
                                                                                                                                               H
                                    Las Americas                                                                                           HIG
             J. Hood                                                                                                                   THE IDGE    1
                                                                                                     AMSTERDAM AV

            Wright Park                                                                                                                 BR

                                                                                 W 172 ST
                                                                                                                      Highbridge
                                                                                                                         Park
                  HAVE

                                                                                 W 170 ST                                                          The Malcolm X & Dr. Betty Shabazz Memorial and Educational Center
                     N AV
  HE
   NR

                                                                                                                    JUMEL PL
     YH

                                                                                 W 168 ST
                                                                                                                                                   2
       UD
       SO

                                  NewYork-Presbyterian
                                  Columbia University
        NP

                                  Medical Center
            KW

                                                                                          Alianza Dominicana
            Y

                                       The Malcolm X &                       1            Cultural Center
                                      Dr. Betty Shabazz
                                                                                                                               EDGEC

                                          Memorial and                                                  W 165 ST
     Fort                            Educational Center                                                                                            The United Palace Theater
                                                                                      ST

  Washington
                   RIVERSIDE DR

                                                                                           NI

     Park
                                                                                                                                OMBE
                                                                                                CH
                                             FT W

                                                                                                OL

                                                                                                                                                   3
                                                                                                 AS
                                                 ASHIN

                                                                                                                                  AV
                                                                                                     AV

                                                                                 W 162 ST
                                                                                                                                Morris-Jumel
                                                  GTON

                                                                                                                                Mansion
                                                            BROADWAY
                                                      AV

                                                                                 W 160 ST                             New York
                                                                                                                      Public Library
                                                                                                                                                   Hispanic Society Museum & Library

                                                                                                                     A
                                                                                                                     C
                                                                                 W 157 ST                                                          4
  Hudson                                          Boricua
   River                                          College
               Hispanic Society
              Museum & Library                    3
                                                                                 W 155 ST
                                       Trinity Church               1
                                          Cemetery

                                                                                                                                         °
                                                      0                           0.15                              0.3 Miles
                                                                                                                                                   George Washington Bridge Bus Station

                                                                                                                                                   5

Merchant & Business Groups
The Chamber of Commerce of Washington Heights & Inwood

Washington Heights and Inwood Development Corporation
                                                                                                                                                   Fort Washington Park
Washington Heights Business Improvement District (BID)

                                                                                                                                                                                                           Washington Heights          3
WASHINGTON HEIGHTS MANHATTAN - Commercial District Needs Assessment
KEY FINDINGS & OPPORTUNITIES
Strengths
    High foot traffic throughout the corridor facilitated by                                 Significant parks and greenspaces throughout the
    the presence of local institutions, such as the United                                   commercial district on Broadway and St. Nicholas
    Palace, that provide engaging community programming                                      Avenue, in addition to the green spaces bounding the
    to Washington Heights residents and visitors                                             Washington Heights community on the east and west
    Accessible transportation options including the George                                   Large employers, such as NewYork-Presbyterian
    Washington Bridge Bus Station, which is centrally                                        hospital which help fuel the Washington Heights
    located in Washington Heights and serves as a transit                                    economy by bringing visitors and employees into
    hub for commuters in and outside of New York                                             the commercial district to purchase locally
    Various opportunities for entrepreneurship and small                                     Diverse eateries and restaurants that offer residents
    business development via community assets like                                           and visitors a variety of dining options
    La Plaza de Las Americas
                                                                                             Strong community pride and local commitment to
                                                                                             support small businesses in Washington Heights

Challenges
    High number of vacant storefronts in the district as a                                   Limited parking options for consumers along the corridor
    result of property speculation and poor landlord and                                     due to existing parking regulations, including the recent
    tenant relationships                                                                     implementation of loading zones
    Poor storefront conditions, including blocked windows                                    Lack of consistent programming in parks and open
    and lack of signage, are uninviting for consumers and                                    spaces, such as McKenna Square Park on St. Nicholas
    negatively impact local businesses                                                       Avenue, resulting in the underuse of public spaces by the
                                                                                             community
    Unsightly sidewalk conditions due to scaffolding and
    ongoing construction on St. Nicholas Avenue and                                          Overflowing trash cans and animal waste throughout the
    Broadway, which attracts trash and rodents                                               commercial corridor negatively impacts pedestrian traffic
                                                                                             and deters both residents and visitors from visiting the
                                                                                             commercial district

    168th Street Station                                                                                          Hispanic Society Museum & Library

    United Palace                                       CLOTH Clean Up Day Community Event

4                   Avenue NYC Commercial District Needs Assessment
WASHINGTON HEIGHTS MANHATTAN - Commercial District Needs Assessment
Broadway Corridor                                                        CLOTH Dancing Community Event

 St. Nicholas Avenue

Opportunities
 Develop programming to activate existing plazas and      Collaborate with local merchants, residents, and community
 small park spaces, including McKenna Square, Haven       stakeholders to launch a district marketing campaign
 Avenue Plaza, and Ilka Tanya Payán Park to foster a      that celebrates and highlights the corridor’s diverse
 sense of place for residents                             cultural events, small businesses, and anchor institutions
 Encourage collaboration between local artists            Connect Washington Heights youth to job training
 and small businesses to provide improvements to          opportunities through innovative partnerships
 storefronts — particularly signage and roll-down gates
                                                          Provide one-on-one technical assistance to the small
 Work in partnership with local businesses, community     business community in Washington Heights to help them
 members, and other stakeholders to improve the           adapt to the needs of the community
 quality and conditions of tree beds
                                                          Develop a plan in collaboration with local community-
 Partner with local institutions and large employers to   based organizations, property owners, and local artists,
 provide additional community programming and events      to activate vacant storefronts and underused spaces,
                                                          and to attract new retail opportunities

                                                            What’s Next?
                                                            To address these key findings and opportunities, Avenue NYC Grants
                                                            have been awarded by SBS to nonprofit organizations.
                                                            For more information, visit: nyc.gov/avenuenyc

                                                                                                      Washington Heights         5
WASHINGTON HEIGHTS MANHATTAN - Commercial District Needs Assessment
BUSINESS LANDSCAPE
Business Inventory

                             449
                   Total Number of Storefronts
                                                                                                                        18.5%
                                                                                                                     Storefront Vacancy*
                                                                                     *Note: In 2018, New York City’s 75 Business Improvement Districts reported an average ground floor

Storefront & Retail Mix
                                                                                       vacancy rate of 8.9% and median ground floor vacancy rate of 7.3% (SBS BIDs Trends Report, 2018).

                                                               Vacant                                                                                 83
                                   Beauty/Nail Salons & Barbershops                                                     41
                                              Full Service Restaurants                                             36
                                         Limited Service Restaurants                                               36
                                    Clothing, Shoes, & Jewelry Stores                                   28
                                  Pharmacy, Optical, & Health Stores                                   26
                                                        Delis/Bodegas                                 25
                         Coffee Shops/Cafés & Specialty Food Stores                                  21
                                                 Professional Services                              20
                                      Supermarkets & Grocery Stores                               16
                                Cell Phone Stores & Electronic Stores                             15
                                                      Medical Services                            15
                                          Bars, Clubs, & Liquor Stores                          12
                                         General Merchandise Stores                             12
                                     Dry Cleaning & Laundry Services                           10
                                        Check Cashing & Pawn Shops                             9
                          Furniture, Hardware, & Home Goods Stores                             8
                     Community Organizations & Government Agencies                             8
                                                  Banks & Credit Unions                       7
                                Car Service, Gas Stations, & Parking Lots                    6
                                                                  Florists                   3                                            Business inventory and retail mix data
                                                                    Gyms                     3                                            were gathered by the Community
                                                                                                                                          League of the Heights (CLOTH) through
                                                                 Schools                     3                                            a comprehensive area inventory of
                                      Office Supplies, Stationery, & Gifts                   2                                            storefront businesses located along
                                                                                                                                          Broadway and St. Nicholas Avenue.
                                                                    Other                    4                                            (October 2018)

    Coogan’s                                          Broadway Corridor Storefront Mural                                     La Blanda Meat Market

6              Avenue NYC Commercial District Needs Assessment
WASHINGTON HEIGHTS MANHATTAN - Commercial District Needs Assessment
What We’ve Heard from Washington Heights Merchants
How many years have you been                                                                               Do you own or rent your property?
in business here?

               30
                                                                                                           97%                    2%                  1%
                                                                                                           Rent                   Own                 No Response
                25        27%           27%
               20
Businesses

                                                           19%                               18%
                15
                                                                                                           Over the past year, has your business
                10                                                                                         improved, stayed the same, or decreased?
                                                                             9%
                 5

                 0
                          0-2             3-5              6-10             11-20              21+
                                                                                                           19%                    50%                 31%
                                                                                                           Improved               Stayed the          Decreased
                                       Years in Business
                                                                                                                                  Same

                       12                         5                             5
                       Mean                   Median                          Mode
*Note: The mean is the average of all responses, the median is the middle number when all responses are
  arranged in ascending order, and the mode is the most common response.
                                                                                                           How many employees do you have?

                                                                                                           5                      4                   2
                                                                                                           Mean                   Median              Mode

What changes need to occur in Washington                                                                   What kinds of resources would help you grow
Heights to attract more visitors/shoppers?                                                                 your business?
                                                                         % Merchant Responses                                                            % Merchant Responses

             Community events                                                       30%                      Marketing support                                  34%
             Parking                                                                13%                      Financing                                          24%
             Safety                                                                 11%                      Legal/lease support                                19%
             Better landscaping                                                     10%                      Space improvements                                 9%
             Street lighting                                                        10%                      New equipment                                      5%
             Storefront improvements                                                9%                       Other                                              4%
             Business-to-business communication                                     8%                       Training for staff                                 4%
             Sanitation                                                             7%                       Assistance with regulatory compliance              1%
             Other                                                                  2%

Source: Based on 67 merchant surveys conducted by the Community League of the Heights in Fall 2018.

                                                                                                                                               Washington Heights         7
WASHINGTON HEIGHTS MANHATTAN - Commercial District Needs Assessment
BUSINESS LANDSCAPE
What We’ve Heard from Washington Heights Merchants
    What do you like about the commercial corridor?

         “The corridor is close to the hospital, meaning a lot                                “I like the people, diversity, and community in this corridor.”
           of doctors and students rent in the neighborhood.”

                                                                                      “Love the neighborhood.”
  “We are close to a lot of transit options, such
    as the A, 1, and C trains, as well as bus stops.”
                                                                                                   “It’s a theater community. It’s diverse and LGBT friendly.”

                                                                                         “I’m Dominican and these are my people.”
               “The corridor is fast paced, with a lot of foot
                 traffic and movement around subway stops.”

                                                                                                                       “I grew up in this area and and have had
  “The people are friendly and the corridor is safe.”                                                                    my family business here since 1961.”

    What would you say are the most pressing needs of businesses on this corridor?

                                                                                                                       “Competition with street vendors.”
               “I don’t know what’s going to happen when my lease expires.
                 I think my rent is going to be increased too much.”

                                                                                                         “Drugs are a persistent problem and sold openly.
  “In the summer months, sales drop for small businesses.”                                                 This affects all businesses on the block.”

What We’ve Heard from Washington Heights Shoppers
    What changes would you suggest to improve the commercial
    district for residents, pedestrians, and shoppers?

                                                                                       “We are a family of four with two adults and two small kids.
           “[We need] more businesses that target children                              There is no place to buy clothes for us, within walking
             and youth, such as bookstores with the purpose                              distance, of decent quality. We also would love to see
             of developing historical/social awareness.”                                 more art galleries and live music venues for local artists.”

                                                                                   “A well stocked supermarket with reasonable prices, and fresh
  “More jobs for local people.”                                                      produce. [Something that is] affordable and carries a huge selection.”

Based on 67 merchant surveys and 328 consumer surveys conducted by the Community League of the Heights in Fall 2018.

8             Avenue NYC Commercial District Needs Assessment
WASHINGTON HEIGHTS MANHATTAN - Commercial District Needs Assessment
BUSINESS OUTLOOK
Washington Heights Retail Opportunity

              Residents spend                                 Local businesses make                                 Every year,

          $841.6M
               each year in
                                                               $510.9M each year in
                                                                                                            $330.8M
                                                                                                                is spent outside
            goods and services                                          retail sales                           the neighborhood

Retail Leakage & Surplus
                                                              Surplus $0 Leakage

                                                    Grocery Stores                                                                    $65.4M
                                                  Gasoline Stations                                                            $58.0M
Department Stores (Excluding Leased Departments)                                                                            $54.4M
                           Other General Merchandise Stores                                                $34.2M
                         Building Material & Supplies Dealers                                     $21.7M
                                Electronics & Appliance Stores                                 $17.8M
                      Auto Parts, Accessories, & Tire Stores                             $11.9M
                                            Home Furnishings Stores                    $9.5M
                                                    Clothing Stores                    $8.9M
 Sporting Goods, Hobby, & Musical Instrument Stores                                    $8.3M
                      Drinking Places - Alcoholic Beverages                       $5.1M
                  Office Supplies, Stationery, & Gift Stores                     $4.4M
                                                                                                                Retail leakage and surplus is the
                                        Used Merchandise Stores                 $3.6M                           difference between estimated
                                                                                                                spending by local residents
                                              Special Food Services             $2.8M                           on retail goods and estimated
                                                    Furniture Stores            $2.8M                           sales by local retail businesses.
                                                                                                                Retail leakage occurs when
                Lawn/Garden Equipment & Supply Stores                           $2.4M                           consumer demand exceeds
                                                                                                                retail supply in a designated
                                              Specialty Food Stores            $1.3M                            trade area. On the chart, a
                                                                                                                positive value indicates leakage
                              Book, Periodical, & Music Stores                 $1.2M                            of retail sales and represents net
                                                                              -$1.4M                            consumer spending that is being
                Jewelry, Luggage, & Leather Goods Stores                                                        captured by retailers outside of
                         Other Miscellaneous Store Retailers                  -$1.8M                            the trade area. Retail surplus
                                                                                                                occurs when retail supply
                                                            Florists          -$3.0M                            exceeds consumer demand in
                                                                                                                a designated trade area. On the
                                      Beer, Wine, & Liquor Stores             -$3.4M                            chart, a negative value indicates
                                                                                                                a surplus of retail sales and may
                                 Health & Personal Care Stores                -$3.6M                            signify a market where retailers
                                                        Shoe Stores           -$4.5M                            are drawing customers from
                                                                                                                outside the trade area.
                           Restaurants & Other Eating Places                  -$5.4M

Source: ESRI and Infogroup, January 2019.

                                                                                                                    Washington Heights               9
WASHINGTON HEIGHTS MANHATTAN - Commercial District Needs Assessment
BUSINESS OUTLOOK
   Business Trends
   Change in Total Business Sales, 2011-2018                                                                                                         Change in Median Sales by Business, 2011-2018

               Washington Heights                           Manhattan                                             NYC                                              Washington Heights                     Manhattan                             NYC

                  93%                                      64%                                                    61%                                                 151%                             156%                                    150%
   Washington Heights Total Business Sales                                                                                                           Washington Heights Median Sales by Business

                $100M                                                                                                                                                $120K

                                                                                                                                 $98,486,072
                                                                                                                  $96,582,778

                                                                                                                                                                                                                                                           $114,838
                                                                                                                                                                                                                                               $110,620
                                                                                                                                                                     $100K
                 $80M
                                                                                                    $84,288,130

                                                                                                                                                                                                                                     $95,672
Sales Volume

                                                                                                                                                    Sales Volume

                                                                                                                                                                                                               $91,283
                                                                                                                                                                     $80K
                                                                                      $71,462,013
                                                                       $68,744,581

                 $60M

                                                                                                                                                                                                                           $77,712
                                                                                                                                                                                                     $76,543
                                                                                                                                                                     $60K
                                                         $55,730,901
                                           $54,349,445
                             $51,136,021

                 $40M

                                                                                                                                                                                           $55,637
                                                                                                                                                                     $40K

                                                                                                                                                                                 $45,775
                 $20M                                                                                                                                                $20K

                    0                                                                                                                                                 $0K
                            2011           2012          2013          2014           2015          2016          2017          2018                                            2011       2012      2013      2014        2015      2016      2017       2018
                                                                              Year                                                                                                                                Year
   Source: Division of Tax Policy, NYC Department of Finance

   What We’ve Heard from Shoppers
   What additional types of businesses would                                                                                                            When do you usually shop in Washington
   you like to see in Washington Heights?                                                                                                               Heights?
               Department stores                                                                                                                                                                                   Weekdays                                  48%
               Clothing stores                                                                                                                                                                                     Weekday evenings                          13%

               Full-service restaurants                                                                                                                                                                            Weekend days                              16%
                                                                                                                                                                                                                   Weekend evenings                          5%
               Healthy, affordable grocery stores
                                                                                                                                                                                                                   No set time                               18%
               Shoe stores

   How do you usually get to Washington Heights?                                                                                                        How often do you shop in Washington Heights?

                                                                               Walk                                                       50%                                                                      Daily                                     52%
                                                                               Public transportation                                       38%                                                                     2 to 4 times a week                       19%

                                                                               Car                                                             7%                                                                  Once a week                               8%

                                                                               Taxi/Ride share                                                 3%                                                                  Twice a month                             9%

                                                                               Bike                                                            2%                                                                  Once a month                              1%
                                                                                                                                                                                                                   3 to 6 times a year                       3%
                                                                                                                                                                                                                   Rarely/Never                              7%

   Source: Based on 328 consumer surveys conducted by the Community League of the Heights (CLOTH) of Washington Heights in Fall 2018.

  10                     Avenue NYC Commercial District Needs Assessment
PHYSICAL ENVIRONMENT
Storefront Vacancies

                                             W 181 ST                                                                        WASHINGTON
                                                                                                                               BRIDGE

                                                                                                                                    NDER
                                                                                                                               ALEXA TON
                                                                                                                                HAMIL E
                                                                                                                                 BRIDG
      RGE                                                                    W 178 ST
  GEO GTON                                                !                                                                                       Juan Pablo Duarte Square
    HIN
 WAS RIDGE
                                  ! !                   ! !
   B
                                                          !
                                  BRO

                                                          !
                 7 ST                                   !                    W 176 ST
          W 17
                                     ADW

                                                          !
                                                        ST NICHOLAS AV

                                    !                   ! !
                                                          !
                                                                               AUDUBON AV
                                        AY

                                     ! !!                                                                                                    H
                                                                                                                                         HIG
                                      ! !
                                      !                                                                                              THE IDGE
                                                                                                   AMSTERDAM AV

                                                                                                                                      BR
                                       !                !
                                        !
                                         !!              !
                                          !                !
                                                         !                   W 172 ST
                                                      !    !                                                        Highbridge                    Vacant Storefronts
                                                       !! !                                                            Park
                  HAVE

                                                     !     !
                                                     !     !                 W 170 ST
                     N AV
  HE

                                                        !!
   NR

                                                                                                                  JUMEL PL
     YH

                                                                             W 168 ST
       UD
       SO
        NP
            KW
            Y

                                                                         !                                                                        Storefront Mural
                                                                                                                             EDGEC

                                                                                                      W 165 ST
                                     FT W

     Fort                                              !                 !
  Washington
                                                                                ST
                                         ASHIN
                   RIVERSIDE DR

     Park
                                                                                                                              OMBE
                                                                                   N

                                                         !
                                                                                       ICH

                                                         !
                                         GTON

                                                                                            OL

                                                       ! !
                                                                                                                                AV
                                                                                              AS

                                                         !                   W 162 ST
                                                                                              AV
                                             AV

                                                         !
                                                        BROADWAY

                                                       ! !
                                                       ! !
                                                       !                     W 160 ST
                                                       ! !                                                                                        Litter
                                                       ! !
                                                         !
                                                         !
                                                       ! !
                                                       ! !
                                                                             W 157 ST                                                            Streetscape Observations
                                                                         !                                                                       St. Nicholas Avenue
                                                                         !
                                                                             W 155 ST                                                              Trash overflow from garbage cans poses a health and pedestrian
                                                                                                                                                   hazard and discourages consumers from walking along the
                                                                                                                                                   commercial corridor.

                                                                                                                                       °
                                                 0                            0.15                                0.3 Miles
                                                                                                                                                   Poor storefront conditions impact perceptions on the quality of
                                                                                                                                                   goods offered throughout commercial corridor.
                                                                                                                                                   Poorly maintained sidewalks make it difficult for pedestrians to
   Vacant Lots                                   Vacant Storefronts                                               Parks & Open Spaces
                                                                                                                                                   safely navigate the commercial corridor.
An analysis of 449 storefronts along Broadway and St. Nicholas
Avenue revealed that 35% of storefronts are in poor condition,                                                                                   Broadway
56% are in average condition, and 9% are in good condition.
                                                                                                                                                   Sidewalks and storefronts along Broadway are generally clean and
                                                                                                                                                   well maintained.
                                                                                                                                                   Traffic congestion along the Broadway corridor creates traffic
                                                                                                                                                   flow issues that impact Washington Heights consumers, merchants,
                                                                                                                                                   and residents.

                                                                                                                                                                                           Washington Heights         11
DATA APPENDIX
Study Area Boundaries                                                                                                                                                                       Area Demographics
 Assessed Commercial                                                 Washington Heights                                                                     Trade                           Total Population
 Corridors                                                           Context Area                                                                           Area
 Primary data on Washington Heights                                  Demographic and employment                                                             Retail leakage, surplus, and    100,433           Washington Heights
 storefront businesses presented on                                  data on pg. 12-13 correspond                                                           retail opportunity data on
                                                                                                                                                                                            1,634,989         Manhattan
 pg. 6-8 was gathered along Broadway                                 to the Washington Heights                                                              pg. 9 correspond to the
 and St. Nicholas Avenue.                                            context area.                                                                          0.25 mile trade area.           8,461,961         New York City
                    PINE

                                                                                                                                                                                            Population Density (per square mile)
                                            BENNET
                     HUR

                                                                        W 184 ST
                                                                                                                                                                                            107,697
                      ST A

                                                                                                                                                                                                              Washington Heights
                                                  T AV
                          V

                                                                                                                                                                                            71,617            Manhattan
                                                  T
                                   W 181 S
                                                                                                                                                                                            27,986            New York City
                                                                                          W 180 ST

                                                                                          W 178 ST                                                                                          Average Household Size
                                                                                                                                     Harlem
           RGE
      GEO
         H INGT
               ON
                                   W 17
                                            7 ST                                                                                                                                            3.1               Washington Heights
                                                                                                                                            R
       S
     WA RIDGE
                                                                                                                                       iver

       B
                                                                         ST NICHOLAS AV
                       HAV

                                                                                            AUDUBON AV

                                                                                                                                                                                            2.09              Manhattan
                                                             BRO
                           EN A

                                                                                                                                                                                            2.65
                                                                ADW

                                                                                                                                                                                                              New York City
                               V

                                     W 173 ST
                                                                   AY

                                                                                                                                    HARLEM
                            RIV
                               ERS

                                                                                                                                                                                            Commuting Patterns
                                 IDE

                                                                                                                                     RIVER D
                       HEN

                                    DR

                                                                                          W 168 ST
                           RY

                                                                                                                                       R
                              H
                              UD

                                                         FT W
                                SON

                                                                                                         AMSTERDAM AV

                                                                                                                          EDGEC

                                                                                                                                                                                                     18,730   1,635       33,089
                                                             ASHIN
                                    PKWY

                                                                                                                                                                                                     Work                  Live
                                                             GTON

                                                                                                                           OMBE
                                                               AV

                                                                                                                               AV
                                                                         BROADWAY

                                                                                          W 161 ST

                                                                                                                   ST N

                                                                                          W 159 ST                                                                                         18,730		Work in Washington Heights,
                                    RIVE

                                                                                                                        ICHO

                                                                                                                                                                                                              live elsewhere
                                      RSID

                                                                                                                         LAS

         Hudson
          River                                                                                                                                                                            1,635      	Live & Work in
                                           E DR

                                                                                                                          AV

                                                                                                                                                                                                        Washington Heights
                                            W

                                                                                          W 155 ST

                                                                                                                                                                                           33,089	
                                                                                                                                                                                                  Live in Washington Heights,
                                                                                                                                                                                                              work elsewhere
                                                                                                                                             EDGECOMBE AV

                                                                                          W 150 ST
                                                                                                                                                                                           Car Ownership
                                                                                                                                                                                           21.4%
                                                                                                                                                                                                 Washington Heights

                                                                                                                                       °
                                             0                           0.2                                    0.4 Miles                                                                  23%                Manhattan
                                                                                                                                                                                           45%                New York City

12          Avenue NYC Commercial District Needs Assessment
Area Demographics
Race/Background                          Washington Heights Manhattan        NYC      Educational Attainment                     Washington Heights Manhattan          NYC

                           Hispanic or Latino        71%         26%         29%                                  12th Grade or Less,         31%         13%           19%
                           (of any race)                                                                          No Diploma
                           White alone               12%         47%         32%                                  High School Graduate        20%         13%           24%
                           Black or African          12%         13%         22%                                  Some College, No Degree 15%             10%           14%
                           American alone
                                                                                                                  Associate’s Degree          6%          4%            6%
                           Asian alone               4%          12%         14%
                                                                                                                  Bachelor’s Degree           18%         32%           36%
                           Two or more races         1%          2%          2%
                                                                                                                  Graduate or                 10%         29%           15%
                           Some other race alone     0%          0%          1%                                   Professional Degree
                           American Indian and       0%          0%          0%
                           Alaska Native alone
                           Native Hawaiian and       0%          0%          0%
                           Other Pacific Islander

Population Age                           Washington Heights Manhattan        NYC     Median Age                                     Foreign-Born Population

                           Under 5 Years             5%          5%          7%      34.5           Washington Heights              47%            Washington Heights

                           5–14 Years                8%          7%          11%     36.7           Manhattan                       29%            Manhattan
                           15–24 Years               14%         12%         13%     35.9           New York City                   37%            New York City
                           25–44 Years               37%         37%         32%
                           45–64 Years               24%         24%         25%
                           65+ Years                 12%         14%         13%

Income                                                                                Employment
Median Household Income                       Pop. Below Poverty Line                 Population in Labor Force                    Unemployment*
$40,125           Washington Heights          22%      Washington Heights             65%         Washington Heights               13%           Washington Heights

$75,513           Manhattan                   18%      Manhattan                      68%         Manhattan                        6.9%          Manhattan
$55,191           New York City               20%      New York City                  64%         New York City                    8.6%          New York City

                                                                                      *N ote: Unemployment figures are based on data from 2012-2016. As of November 2018, the
                                                                                        unemployment rate is 3.3% for Manhattan and 3.7% for New York City (NYSDOL); updated
Local Jobs and Employment                                                               neighborhood-level data for Washington Heights is not available.

Local Residents’ Employment                                                           Jobs Located in Washington Heights
                            Educational Services, Health Care,               28%                                    Educational Services, Health Care,                  23%
                            Social Assistance                                                                       Social Assistance
                            Accommodation, Food Services, Arts,              19%                                    Accommodation, Food Services, Arts,                 11%
                            Entertainment                                                                           Entertainment
                            Retail Trade                                     12%                                    Retail Trade                                        8%
                            Professional, Scientific, & Technical Services   8%                                     Professional, Scientific, & Technical Services      20%
                            Finance, Insurance, Real Estate                  7%                                     Finance, Insurance, Real Estate                     17%
                            Other Services                                   7%                                     Other Services                                      4%
                            Transportation, Warehousing, Utilities           5%                                     Transportation, Warehousing, Utilities              3%
                            Construction                                     4%                                     Construction                                        2%
                            Manufacturing                                    4%                                     Manufacturing                                       3%
                            Public Administration                            2%                                     Public Administration                               3%

Source: US Census Bureau, 2012-2016 American Community Survey; 2014 OnTheMap Application; NYS Department of Labor, December 2018.

                                                                                                                                          Washington Heights             13
DATA APPENDIX
Washington Heights Transportation
                                                                                                                                                                                                 Washington Heights Transportation
                                                                                                                                                             WASHINGTON
                                                                                               BX    BX      BX        BX    BX
                                                          W 181 ST                             3 11 13 35 36
                                                                                                                                                                                                  Bus Routes
                                                                                                                                                             BRIDGE
                                                                                                                                                                                                     NYC Subway
                  4
                                                                                                                                                                      NDER                        Bicycle Lanes
                  98                                                                                                        98                                ALEXA ON
                                                                                                                                                              HA M ILT
                             GWB 98 3 11
                                                BX    BX

                                   5                                                                                                                          BRIDGE
                             Bus ion 13 35 36
                                               BX    BX         BX

                                                                                                           98
        RGE                   Stat
  GEO NGTON                                                                                         W 178 ST                                                                                   Pedestrian Counts
   S H I
 WA RIDGE
   B                                                                                                                                                                                           West 181st Street/St. Nicholas Avenue
                                                                          ST NICHOLAS AV

                                                                                                                                                                                               1,386
                                      BRO

                                                                                                    W 176 ST                                                                                                Weekday Morning (7 - 9 a.m.)
                  7 ST
            W 17
                                         ADW

                                                                                                                                                                                               7,668        Weekday Afternoon (4 - 7 p.m.)
                                                                                                          AUDUBON AV

                                                          5                                                                                                                98              H
                                                                                                                                                                                       HIG
                                            AY

                                                           BX
                                                           7                                                                      AMSTERDAM AV                                      THE DGE
                                                                                                                                                                                        I
                                                                                                                                                                                               6,307        Weekend (12 - 2 p.m.)
                                                           100                                                                                                                       BR
                                                                                           3

                                                                                                                                                  Highbridge
                                                                                                    W 172 ST                                         Park                                      Vehicular Traffic
                                      4
                                                                                                                                                                                               23,606 	between W. 155th Street and
                   HAVE

                                                                                                                                  101                                                                       W. 179th Street on Broadway
                                                                                                    W 170 ST
                                                                                                                                                                                               5,384	
                    N AV

                                                                                                                                                                                                     between W. 173rd Street and
   HE
     NR

                                                                                                                                                                                                            W. 180th Street on Wadsworth Street
                                                                                                                                                        JUMEL PL
       YH

                                                                                                    W 168 ST
        UD

                                                                         2                                        2
         SO

                                                                      7 3
                                                                     BX

                                                                                                                                                                                               Average Weekday Subway Ridership
          NP

                                                                     100 5
                                                                                                                                                                                               (2017)
             KW
              Y

                                                                                                                                                 W 165 ST
                                                                                                                                                                                               10,802          1           157th Street
     Fort
                                          FT W

     Washington                                                                                                                                                                                25,589          A C 1
                                                                                                                                                                   EDGEC

                                                                                                                                                                                                                           168th Street
                                                                                                     ST

     Park
                       RIVERSIDE DR

                                              ASHIN

                                                                                                        N

                                                                                           4
                                                                                                                                                                                               13,217          A
                                                                                                           ICH

                                                                                                                                                                                                                           175th Street
                                                                                                                                                                    OMBE

                                                                                           5
                                                                                                                  OL
                                                    GTON

                                                                                                                                                                                               10,981          A
                                                                                                                    AS

                                                                                                                                                                                                                           181st Street
                                                                          BROADWAY

                                                                                                                                                                      AV
                                                                                                                            AV
                                                     AV

                                                                                                                                                                                               11,693          1           181st Street

                                                                4
                                                                                                    W 160 ST                                                                    2
                                          Bx
                                          6
                                                                                                                                                                                               MTA Annual Bus Ridership (2017)
                                      SBS

                                                                                                                                     3
                                                                                                                                  100                    A                                     4.0M                        M3

                                                                                                    W 157 ST
                                                                                                                                  101                    C                                     4.5M                        M4

                                                                                                                                                                                               2.2M                        M5

                                                                                                    W 155 ST
                                                                                                                                                  Bx
                                                                                                                                                  6
                                                                                                                                                  SBS
                                                                                                                                                                                               5.0M                        M100

                                                                                  1                                                                                                            4.3M                        Bx7

                                                                                                                                                                                      °
                                                                 0                                   0.15                                               0.3 Miles

Sources: MTA 2017; NYC DOT September 2017; NYS DOT 2015 Annual Average Daily Traffic Data.

14            Avenue NYC Commercial District Needs Assessment
Recent SBS Investments in the Neighborhood
   C
    ommercial Revitalization, Avenue NYC multi-year grant, awarded to Community League of the Heights, 2018-2021.

   N
    eighborhood Design Lab services, awarded to Community League of the Heights, 2019.

   P
    lacemaking, Avenue NYC grant of $30,000 awarded to the Washington Heights BID, 2018.

   Placemaking, Avenue NYC grant of $30,000 awarded to the Washington Heights BID, 2017.

   Business Attraction, Avenue NYC grant of $25,000 awarded to Community League of the Heights, 2016.

   Placemaking, Avenue NYC grant of $20,000 awarded to the Washington Heights BID, 2016.

  Capacity Building, Avenue NYC grant of $25,000 awarded to Community League of the Heights and Broadway United Businesses, 2015.

   P
    lacemaking, Avenue NYC grant of $20,000 awarded to the Washington Heights BID, 2015.

Existing Plans & Studies
Inwood Library, Community League of the Heights with NYC Department of Housing Preservation Development (HPD), 2022 (proposed completion date).
Inwood NYC Planning Initiative, NYC Economic Development Corporation, 2018.

Sources
ESRI and Infogroup, Inc. January 2019 ESRI Retail Market Place Profile.
Metropolitan Transportation Authority. 2017. Average Weekday Subway Ridership.
NYS Department of Labor. December 2018. Unemployment Rate Rankings by County.
NYS Department of Transportation. 2015 Annual Average Daily Traffic, using Traffic Data Viewer.
NYC Department of Finance, Division of Tax Policy, using data from NYS Department of Taxation and Finance. Business sales are reported by tax year, which runs
from March 1st to February 28th. Sales data are compiled from sales tax returns, which are rolled up by tax filer within a year, excluding returns with negative sales
amounts. For each year, each tax filer is reported according to the address listed on their latest return. Large outliers were removed.
NYC Department of Small Business Services. Fiscal Year 2018. Business Improvement Districts Trends Report.
NYC Department of Transportation. September 2017. Bi-Annual Pedestrian Counts.
U.S. Census Bureau. 2015. OnTheMap Application. Longitudinal-Employer Household Dynamics Program.
U.S. Census Bureau. American Community Survey, 2013 American Community Survey 4-Year Estimates, using NYC Census FactFinder. Washington Heights
Census Tracts: 263, 261, 253, 251, 245, 241, 243.01, 247, 255, 249, 265, 239, 237

Photo Credits: © NYC & Company: Joe Buglewicz, Alex Lopez, Will Steacy; Flickr: Brian D. Bumby, Matt Green; Community League of the Heights; NYC SBS:
Madelaine Britt.

                                                                                                                                         Washington Heights              15
ABOUT SBS           The NYC Department of Small Business Services (SBS) helps unlock
                    economic potential and create economic security for all New Yorkers
                    by connecting New Yorkers to good jobs, creating stronger businesses,
                    and building thriving neighborhoods across the five boroughs.

ACKNOWLEDGMENTS     We would like to recognize and thank the following individuals and
                    organizations for their contributions to the development of the
                    Washington Heights Commercial District Needs Assessment:

                    Manhattan Borough President Gale Brewer
                    NYC Council Member Mark Levine
                    NYC Council Member Ydanis Rodriguez
                    Manhattan Community Board 12
                    Washington Heights Merchants
                    Washington Heights Shoppers and Residents

nyc.gov/avenuenyc
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