Walking Tour: Millyard and Water Street Auto Body Manufacturing Sites - by Mike Harrold Industrial Survey Volunteer - Amesbury ...

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Walking Tour: Millyard and Water Street Auto Body Manufacturing Sites - by Mike Harrold Industrial Survey Volunteer - Amesbury ...
Walking Tour:
Millyard and Water Street
Auto Body Manufacturing Sites
by
Mike Harrold
Industrial Survey Volunteer
Amesbury Carriage Museum
Amesbury, MA

July 1, 2018
Walking Tour: Millyard and Water Street Auto Body Manufacturing Sites - by Mike Harrold Industrial Survey Volunteer - Amesbury ...
7/1/2018

                             Amesbury Carriage Museum
        Walking Tour of the Millyard & Water St. Auto Body Manufacturing Sites
                Carriagetown Automobile Show - Sunday, July 1, 2018

The Amesbury Millyard was the site of iron works, grist and saw mills, and textile mills since
about 1640, powered by 75 feet of drop in the Powow River over about an eighth of a mile.
Brick buildings along the Powow were originally textile mills, large and highly industrialized for
their time. They had large capitalizations financed by wealthy Boston investors, and after
textile decline the buildings found other uses, including auto body manufacture.

From the early 1850s, Amesbury developed a carriage making industry. Factories were away
from the river, mostly without any power at all. Amesbury became a major carriage city in the
niche of high-quality craft-built vehicles. Factories were of only moderate size, capitalization
(local), and industrial sophistication, even for the carriage industry. They used rationalized
semi-industrial methods for efficient production. They never recovered from the depression of
the 1890s, losing business to large and highly industrialized factories in the mid-west that
were making low-cost consumer commodity carriages.

After 1900, carriage factories were rapidly electrified and converted to production of auto
bodies. Once again, moderately sized factories carved out a boutique niche of upper end
bodies for Buick, Franklin, Stanley Steamer, Cadillac, Hudson, and many others. That came
to a rapid end with the Crash of 1929 and the Great Depression. Many of Amesbury’s auto
body customers were then consolidating operations and vertically integrating body making
into their vastly larger, highly industrialized, and closely coupled mid-western plants. That
trend was occurring, even without the Depression, so that the end was inevitable.

                       Millyard and Water Street Auto Body Manufacturing Sites                       1
Walking Tour: Millyard and Water Street Auto Body Manufacturing Sites - by Mike Harrold Industrial Survey Volunteer - Amesbury ...
7/1/2018

1920 Cadillac Type 59 GWM by Hollander & Morrill
made in Mill #2, and seen here in the Upper Millyard – 1922 Mass Plate

                Millyard and Water Street Auto Body Manufacturing Sites         2
Walking Tour: Millyard and Water Street Auto Body Manufacturing Sites - by Mike Harrold Industrial Survey Volunteer - Amesbury ...
7/1/2018

       Tour of Existing Auto Body Related Buildings
                   in the area of the Millyard & Water Street

                                      8 Elm St. Complex
                                           85
                                           79
                                                              Virtual tour location in
                                           77
   1                          3                                        lower Millyard
 Mill 14 & 14½                Mill 11                                            7
                    2
                                                                               35 Water St.
                   Mill 2
                                                                               Bartley Machine

                                                Water St.

Carriage Museum Tent             Mill 17
                                                Mill 4
      in Upper Millyard           4                         29 Water St.
                                                5
                                                              6

                     Millyard and Water Street Auto Body Manufacturing Sites                       3
Walking Tour: Millyard and Water Street Auto Body Manufacturing Sites - by Mike Harrold Industrial Survey Volunteer - Amesbury ...
7/1/2018

      Auto Body Related Buildings – Millyard & Water St.
    Amesbury focused on high-end auto bodies, especially elaborate enclosed cars. There were 20-25 firms in
    the business for much of the 1905-1930 era, many having extended relationships with specific customers.
    That could be beneficial for dependable sales, but become perilous when main customers encountered
    financial difficulties and/or failure. The two largest were Walker Body Company, which began as Walker
    Wells, and Biddle & Smart, which already had large Water St. facilities when the automobile age began. In
    1918, Walker Body Co. received substantial investment from H. H Franklin Car Co. of Syracuse, New York.

    There was a geographic concentration of companies. Biddle & Smart dominated the Water St. area. Walker
    Body Co. was in the Railroad Avenue area, used most buildings remaining now on Carriage Hill, and
    occupied what is now the large apartment complex on Oak Street. Pettingell and Currier Cameron & Co.
    occupied most of the Elm Street complex. Surviving the Great Depression, The Bailey Co. occupied
    numerous local buildings during mid-20th century.

       Mill 14 & 14½                                                                                             Mill 11
1      Built 1863 for textile milling                                                                     3      Built in 1870 for textile milling
       Occupied in the mid-1920s by The Bailey Co., making felt lined                                            Home to an auto painting contractor who was seemingly
       channels for sliding door-windows                                                                         successor to a previous such company named Durling-Price

 Bailey, S. R. & Co.                    felt lined window glass chnnels                  1925 1932       High St. Auto Painting      garage 1st flr. - auto painting 2nd flr.   1925 1938
 Bailey Company Inc. (The)              felt lined window glass chnnels                  1932 ca. 1970
 Bailey, S. R. & Co.                    felt lined window glass chnnels                  1925 1932
 Bailey Company Inc. (The)              felt lined window glass chnnels                  1932 ca. 1970

       Mill 2
2                                                                                                               Mill 17
       Built in 1825 for textile milling                                                                 4      Built in 1871 as textile company boiler house
       Occupied by several prestige auto body companies, and finally by
                                                                                                                The first two floors were immediately occupied by Charles Wing, a
       The Bailey Co.
                                                                                                                large purveyor of hardware for carriage makers. Wing changed
Hollander, George H. & Morrill, Gayden Cadillac, Maxwell-Briscoe, Pierce-Arrow          1918 1925               with the times to providing similar hardware to auto body
Biddle, Smart & Co.                    Mercer Packard, Peereless, Hudson, Rolls-Royce   1925 1930               manufacturers. The building was finally used by The Bailey Co.
Bailey Company Inc. (The)              felt lined window chnnels & mouldings            1939 ca. 1970
                                                                                                         Bailey Company Inc. (The)   felt lined window chnnels & mouldings      1937 ca. 1970

                                                      Millyard and Water Street Auto Body Manufacturing Sites                                                                                   4
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           Auto Body Related Buildings – Water & Elm Sts.
                                                                                                             77 Elm St.
         Mill 4                                                                                       8
 5       Built in 1854 for textile milling
                                                                                                             Built in 1884 as commercial rental space
                                                                                                             Built by the Colchester Mill Co.,1884, and leased to John S.
         After textiles, Mill 4 spent part of its time hosting shoe companies,
                                                                                                             Poyen, major purveyor of hardware for carriage makers. Pettingell
         which became an important mid-20th century Amesbury business.
                                                                                                             Machine Co. then began making auto bodies and machinery
         The Bailey family still owns the building.
                                                                                                             there, spawning the related Bella Body Co.. The Bailey Co. used
   Hodge & Clark, Thomas Co.      auto bodies                                     ca. 1907 1910              the building mid-century as part of their sprawling business
   Clark Body Co.                 Buick, Oldsmobile, Pontiac                      ca. 1918 ca. 1920          making felt-lined channels for automobile-door sliding windows.
   Bailey Company Inc. (The)      felt lined window glass chnnels                     1933
                                                                                                      Walker & Wells                Franklin, Studebaker, Holmes Air Cooled           1909 1911
                                                                                                      Pettingell Metal Body Co.     machinery, body parts, metal bodies               1913 1950
                                                                                                      Bela (Albert G.) Body Co.     Winton                                            1915 1916
         29 Water St.                                                                                 Clark Body Co.                Buick, Oldsmobile, Pontiac                    ca. 1916 ca. 1918
 6       Built in 1876 for carriage body making                                                       Bailey Company Inc. (The)     felt lined window chnnels & mouldings             1950
         One of several buildings built 1876-7 by William Biddle, after fire
         destroyed his original shop. Biddle joined with William Smart in                                     79 Elm St
         1880 to become Biddle & Smart, and they subsequently expanded                                8       Built in 1882 as commercial rental space
         to numerous buildings on Water Street. Their company committed                                       Built by the Colchester Mill Co., 1882. First Amesbury home of S.
         heavily to auto body making in 1906, building the foundry next                                       R. Bailey (from Maine), maker of carriages & sleighs. Currier
         door that later became the city street department garage. The                                        Cameron & Co. then occupied it, with Bailey, also making
         existing building became part of the foundry operation.                                              carriages. C. C. & Co. later began making auto bodies for Duryea,
         .                                                                                                    Stanley, & Locomobile, producing a majority of the Stanley
  Biddle, Smart & Co.              Mercer Packard, Peereless, Hudson, Rolls-Royce     1906 1930               steamer bodies. C. C. & Co. failed after Stanley went bankrupt &
  Amesbury Brass & Foundry Co.     patterns & flasks                              ca. 1915                    defaulted on debts.
                                                                                                        Currier Cameron & Co.         Stanley Steamer, Locomobile ,Duryea               1900   1923
                                                                                                        Amesbury Metal Body Co.       auto & truck bodies                               1907   1911
                                                                                                        Walker Wells Co.              wood & metal construction                         1911   1918
       Bartley Machine Complex                                                                          Biddle, Smart & Co.           Mercer Packard, Peereless, Hudson, Rolls-Royce    1923   1930
7      Built in the 1950s on the site of previous Biddle & Smart factories
       Except for one older building (ca. 1925), the Quonset huts and                                        85 Elm St.
       parallel building occupy the former site of the town’s second                                  8      Built in 1866 as textile mill, having steam & water power
       largest factory, where Biddle & Smart made both carriages and                                         Original building of the Colchester Mill Co. and operated as a
       auto bodies. The Bailey Co. built the newer buildings after WWII                                      textile mill for 10-15 years. It was then leased to a carriage wheel
       as storage and machine shops, subsequently passing to Bartley                                         maker, after which the Colchester Mill Co. became essentially a
       Machine Co., which closed in 2016.                                                                    real estate firm. In the early 20th century, Gayden Morrill, of
Bailey Company Inc. (The)                                                       ca.   1948                   Hollander & Morrill auto bodies, was President of Colchester Mill
Biddle, Smart & Co.              Mercer Packard, Peereless, Hudson, Rolls-Royce ca.   1925                   Co. This building no longer exists, although portions of its engine
Bailey Company Inc. (The)        felt lined window chnnels & mouldings          ca.   1948
Bailey Company Inc. (The)        felt lined window chnnels & mouldings          ca.   1948
                                                                                                             house remain, at rear.
                                                                                                        Currier Cameron & Co.         Stanley Steamer, Locomobile                       1900   1923
                                                                                                        Biddle, Smart & Co.           Mercer Packard, Peereless, Hudson, Rolls-Royce    1923   1930

                                               Millyard and Water Street Auto Body Manufacturing Sites                                                                                                5
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Bailey Manufacturing Co. Felt-Lined Window Channels

Carriage & sleigh maker, Samuel R. Bailey, started in rented space at 79 Elm Street. After the Carriage Hill
fire of 1888, he rented space there in a large new factory, which he purchased in 1903, producing a sample
automobile for the Essex Steam Car Co. in 1905. He soon took up manufacturing an electric automobile,
with technical help from Thomas Edison, who was trying to develop practical auto batteries and charging
stations (Edison & Bailey electric above). By 1915, electric autos succumbed to the competition of gas and
steam engines, so that S. R. Bailey & Son ceased operations and sold their factory to Biddle & Smart.

The son, Edward, experimented with new ideas, developing the product and manufacturing techniques to
make felt lined window channels, for sliding windows in auto doors. (likely aided by a local industry in felt
hat making.) He productionized to full-scale manufacture in Mill 8, on Friend Street, and after outgrowing
that, moved to larger quarters in Mill 14 & 14½. The company expanded to many other local buildings,
including the old hat factory, before moving to nearby Salisbury, where they continued into the 1970s. They
were Amesbury’s longest-lived member of the automobile industry.

                           Millyard and Water Street Auto Body Manufacturing Sites                              6
7/1/2018

  Railroad Ave. Looking SE – 1890s Walker Wells Area
 C. W. Long       Walker Wells 3      Railroad          Walker Wells 2                Walker Wells 1
 carriages                             trestle    Folger & Drummond (1887)          N.H. Folger* (1889)

                                                                       J. T. Clarkson
                                                                      carriages (1886)
The Barn
restaurant
(now red)

* German Autosport today is on the location of N. H.               Foot bridge across Back River, same
                      Folger building (upper right)                      location as current foot bridge

                          Millyard and Water Street Auto Body Manufacturing Sites                          7
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 Railroad View Along Walker Wells Bldg. – ca. 1915
Walker - Wells Co. Factory 2       Babcock Building – Bailey Electric           Hollander & Morrill,
formerly Folger & Drummond         Car, then Biddle & Smart after 1914          later Walker Body Co.

   If we walk down the railroad tracks from the passenger station, this is the view of the
     auto body making complex from the middle of the railroad trestle over Back River.

                      Millyard and Water Street Auto Body Manufacturing Sites                           8
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    Walker Wells, Left & Right of Tracks - Looking NW
                                              ca. 1914
Walker Wells 1913-1918        R. H. Morrill wood      Mill 17      RR           Walker Wells (1915-1931)
formerly N.H. Folger (1889)      planning mill                   Station    formerly Folger & Drummond

Looking back the opposite direction, from the Hollander & Morrill elevator tower seen at right on
the previous page.
                         Millyard and Water Street Auto Body Manufacturing Sites                           9
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Water St. & Chestnut St. Area Looking SE – 1886 or “87
             Biddle & Smart complex along Water Street & Back River
White Bldg. (1886)       Brick factory (1882) at current          Engine house     29 Water St.
                         Chestnut St. & Quonset huts                Water St.      Exists today

Foot bridge across Back River, same location as current
foot bridge. N. H. Folger building does not yet exist.

                         Millyard and Water Street Auto Body Manufacturing Sites                  10
7/1/2018

 Water St. & Chestnut St. Area Looking SSW – 1890s
            Biddle & Smart complex along Water Street & Back River
           Bartley Machine area                 White bldg.      Engine house     29 Water St.
                                                 (1886)            Water St.

Water St. (1889)        Water St., (1882)

    Carriage loading sheds        The Biddle & Smart White Building resides on the driveway
     along railroad tracks        into today’s German Autosport. A 20-foot high embankment
                                  to the right of that driveway rises up to the old railroad bed.
                        Millyard and Water Street Auto Body Manufacturing Sites                       11
7/1/2018

Water St. & Chestnut St. Area Looking SSW - 1917
Biddle & Smart, White Building & two brick buildings beyond, in Bartley
Machine area during the automotive era. Railroad tracks run in front of
       the buildings, as viewed here. Water St. is behind them.

                Millyard and Water Street Auto Body Manufacturing Sites        12
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