VODAFONE GERMANY ACHIEVES EXCEPTIONAL PERFORMANCE, REDUCED COSTS, AND FASTER BILLING WITH AMDOCS MEDIATION AND HP
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AMDOCS CUSTOMER success story VODAFONE GERMANY ACHIEVES EXCEPTIONAL PERFORMANCE, REDUCED COSTS, AND FASTER BILLING WITH AMDOCS MEDIATION AND HP “Amdocs knows Vodafone very well, and in Amdocs Mediation we have a state of the art solution that is scalable, future proof, and very easy to use.” Andreas Steudner Head of the Mediation Operations Team, Vodafone Germany AMDOCS > CUSTOMER EXPERIENCE SYSTEMS INNOVATION
AMDOCS CUSTOMER success story
COMPANY AT A GLANCE EXECUTIVE SUMMARY
COMPANY: Vodafone Germany, a subsidiary of
Vodafone Group
Vodafone Germany – part of one of the world’s largest
HEADQUARTERS: Düsseldorf, Germany
and most successful telecommunications companies – has
WEBSITE: www.vodafone.de
seen an unprecedented rise in post-paid mobile data use,
REVENUES: €9.3bn EUR; USD$13.4bn
which is driving a 100 percent a year increase in terms
STOCK MARKET: LSE & NASDAQ:VOD
of CDRs. However, existing systems used to mediate this
EMPLOYEES: 12,000
data for billing were outdated, unable to meet the demand,
SUBSCRIBERS: 37m mobile / 3.9m DSL
and increasingly expensive to maintain. A strategy to
SERVICES: Vodafone D2 is Germany’s leading integrated
communications company with products and services for streamline mediation operations and squeeze better value
mobile communications, fixed network, data and broadband out of the IT function led Vodafone to deploy Amdocs
internet, and is the largest communications carrier in Germany
in terms of mobile subscribers. Mediation to handle GPRS data. Amdocs Mediation
was quickly deployed and Vodafone was immediately
Technical environment
rewarded. The Amdocs mediation system not only supports
AMDOCS PRODUCTS: Amdocs Mediation v8.1; Amdocs
Vodafone’s expected requirement of 200m daily CDRs; it
Error Manager v8.1
offers scalability beyond one billion CDRs a day. Because
AMDOCS SERVICES: Amdocs Consulting
AMDOCS PARTNERS: HP primed the Systems
Amdocs Mediation can be installed seamlessly on Linux
Integration effort blade servers, it is expected to help Vodafone achieve a
PROJECT DURATION: Nine months from concept to go-live 20 percent cut in hardware costs, and is a significant step
INTEGRATIONS: Amdocs Billing towards increasing IT return on investment (ROI). Amdocs
HARDWARE: 11 x HP ProLiant DL380 servers Mediation also means customers get better service because
OPERATING SYSTEM: Red Hat Enterprise Linux 5.4 the time to process call data has been cut by 30 percent. In
DATABASE: Oracle 11 addition to providing faster call information to customers,
Vodafone also gains a faster means of fraud detection.“By adding more hardware servers and some simple configuration changes to
Amdocs Mediation, we can easily handle double our current predicted data
volume and even go beyond that to one billion CDRs a day.”
Vodafone is Germany’s first integrated communications company Underpinning the strategy was an innovative move to switch to the
offering services based upon both fixed and mobile telephony Linux platform, which was easy to use, and also made hardware
channels as well as data, broadband Internet services, and utilization much more cost effective and easy to expand in the
intelligent enterprise solutions. Originally a mobile telephony future. Vodafone also needed an application solution that would
business, Vodafone Germany was evolving its capabilities to become run seamlessly in the Linux environment while still being easy to
an integrated service provider. deploy and set up. Only one solution matched Vodafone’s needs –
Amdocs Mediation 8.1.
This evolution put massive pressure on operations in terms of
number of customers – now more than 40 million in Germany – and
Vodafone recognizes Amdocs’ market expertise
the volume of data they would generate. Vodafone had estimated
that data CDRs (call detail records) would grow by 50 percent a year. Vodafone has had a long and highly successful relationship with
In fact, they were increasing at 100 percent a year – and are expected Amdocs in Germany and around the world, including the Amdocs
to continue on this steep growth curve. billing, service delivery, and OSS solutions at Vodafone Germany. That
successful history combined with the quality of the Amdocs Mediation
product and Amdocs’ expertise in mediation ensured Vodafone’s
“One of the very impressive things about the confidence in choosing Amdocs for this project.
Amdocs solution is its excellent performance.
Andreas Steudner, Head of the Mediation Operations Team for
…and exactly the kind of scalability we need to Vodafone Germany, says, “Amdocs knows Vodafone very well, and
support the huge growth we anticipate.” in Amdocs Mediation we have a state of the art solution that is
scalable, future proof, and very easy to use. Perhaps more significant
is Amdocs’ experience and knowledge of the mobile market and
The huge increase in mobile data is being driven by demand by both mediation in particular. Understanding the market is critical to a
post-pay and also more and more pre-pay customers for increasingly successful project.”
more sophisticated mobile applications such as high-speed mobile
Internet. On the horizon are new mobile services – such as LTE
mobile broadband for super-fast fourth generation (4G) mobile data “Amdocs Mediation was deployed very quickly.
applications – which will generate even more data. This puts huge One of the contributing factors to the success was
pressure on Vodafone’s ability to manage and process the data needed
the way HP and Amdocs worked hand-in-hand.”
to assess mobile use and process billing.
Legacy systems not scalable to support massive Steudner took good note of the pre-deployment consulting that
increase in mobile data Amdocs provided to help Vodafone plan, design and manage the
Vodafone’s existing mediation system could not cope with the Amdocs Mediation implementation.
demand. It had been implemented at a time when the business
could not foresee the huge increases in data it was now experiencing. Amdocs Mediation is being used to process and analyze all of
Systems were designed to handle voice data, but not Internet and other Vodafone’s mobile data-generated CDRs. Integrated with Amdocs
application data. Maintaining this legacy system was also getting more Billing, it provides information on customer’s mobile use and for
and more costly. billing. The deployment took just nine months from concept to go-
live. Amdocs worked closely with its business partner, HP, who is the
Vodafone’s strategy took the long view and set out a plan to use main systems integrator, including providing onsite support during
applications and hardware that would serve the immediate need as the implementation and roll-out of Amdocs Mediation.
well as be able to scale up to meet future increases in demand.Challenges Steudner says, “Amdocs Mediation was deployed very quickly. One
> Exponential growth in customer-driven mobile data usage of the contributing factors to the success was the way HP and
(so called ‘GPRS’) increasing at 100 percent year-on-year Amdocs worked hand-in-hand. Both organizations had teams
working onsite, they interacted very well, and at times it was difficult
> Existing mediation system unable to cope with immediate to distinguish them from our own people.”
and dramatic increase in data or scale to address predicted
future demand
> Increasing cost of maintaining and supporting legacy systems Amdocs Mediation scales beyond
ONE billion CDRs a day
> Business demanding rationalization and improved return
on investment from IT Steudner says, “One of the very impressive things about the
Amdocs solution is its excellent performance. We demanded the
system to be able to handle around 200 million records a day. What
SOLUTION we actually got was double that – 400 million records a day. That’s
> Deploy Amdocs Mediation V8.1 in a low-cost Linux very high performance and exactly the kind of scalability we need
environment to support the huge growth we anticipate.”
> Integrate Amdocs Mediation with Amdocs Billing
Steudner adds that Amdocs Mediation can scale to handle 800
million CDRs a day and beyond. “By adding more hardware servers
Results and some simple configuration changes to Amdocs Mediation we
> Exceptional performance – more than double the requested can easily handle double our current predicted data volume and
200 million CDRs a day, with possibility to scale to about even go beyond that to one billion CDRs a day.”
1 billion CDRs per day with low-cost hardware only
> Expected to reduce hardware costs by 20% by utilizing This kind of scalability is critical to Vodafone because of the
low-cost Linux blade servers extremely fast-growing use of the mobile internet and new
services that will come with LTE and that customers are starting
> Cut average time from session-end to ‘ready for billing’
to demand.
by 30%, from 9 hours to just 6
> Improved customer service by delivering call information
to customers faster Amdocs delivers greater IT ROI
> Speeds up bill processing and fraud detection Another key benefit of the Amdocs solution has been a reduction
in hardware costs, helping Vodafone achieve its objective of driving
greater value out of support operations like IT. Amdocs Mediation
supports the Vodafone strategy to switch over server hardware to low cost
hardware with the Linux operating environment whenever it’s possible.
Linux makes it easier and simpler to utilize and share applications across
hardware platforms, helping to reduce the amount of hardware needed
and reduce costs. Vodafone is running the old and new mediation systems
in parallel to ensure a smooth transition. The company believes that in
the future it will be able to cut the cost of hardware by up to 20 percent.
Vodafone has also seen a 30 percent cut in data processing times.
Every time a smart phone is used it generates data which is processed
for billing and activity analysis. This used take on average nine hours,
but with Amdocs Mediation this has been reduced to six hours.The benefit is that the customer gets a better service because the gap between phone use and seeing how much it costs is reduced. Also, speeding up call data processing improves fraud management because Vodafone can quickly identify fraudulent activity. Amdocs Mediation set to consolidate all mediation functions Amdocs Mediation is currently one of several mediation systems that Vodafone is using. Steudner says, “Amdocs Mediation can help us to simplify our IT landscape. As we want to consolidate our mediation systems onto one single platform, there is a good chance that Amdocs Mediation will be the product of choice as we hope to see some significant improvements in efficiency and a reduction of duplicated activity and resources.” “The deployment of Amdocs Mediation 8 meets another milestone in our strategy to modernize and simplify operations,” concluded Klaus Lange, Director of IT Operations at Vodafone Germany. “With a system that delivers high mediation performance on low-cost hardware, we can support increasing data volumes as smartphone usage continues to grow, while reducing total cost of system ownership.” “As we want to consolidate our mediation systems onto one single platform, there is a good chance that Amdocs Mediation will be the product of choice…”
VODAFONE GERMANY www.amdocs.com
ABOUT AMDOCS
Amdocs is the market leader in customer experience systems innovation. The company combines business and operational support systems,
service delivery platforms, proven services, and deep industry expertise to enable service providers and their customers to do more in
the connected world. Amdocs’ offerings help service providers explore new business models, differentiate through personalized customer
experiences, and streamline operations. A global company with revenue of $3 billion in fiscal 2010, Amdocs has approximately 19,000
employees and serves customers in more than 60 countries worldwide. For more information, visit Amdocs at www.amdocs.com.
For the most up-to-date contact information for all Amdocs offices worldwide,
please visit our website at www.amdocs.com/corporate.asp
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