VITAL SUPPORT - Amazon AWS
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VITAL SUPPORT FREQUENTLY ASKED QUESTIONS 1 Why VITAL SUPPORT? This range has a distinctive mauve colour code. Within What are the diets classified in this territory? this core pet health need, there are 3 indications with slight mauve variations: The ROYAL CANIN® Vital Support territory offers tailored nutritional solutions to help support pets’ Renal, Mobility and Cardiac function, and helping to support the pets vitality, which is a visible sign of the pets overall wellbeing. 3 SUB-RANGES EARLY RENAL EARLY RENAL RENAL RENAL RENAL SPECIAL RENAL SELECT RENAL SPECIAL We have moved from a patchwork of colours that MOBILITY made navigation harder, to a limited number of colours supporting the new Veterinary Health RENAL SELECT Nutrition organisation, based in 6 core pet health needs: Urinary, Dermatology, Weight Management, Gastrointestinal Tract, Vital Support and Health MOBILITY C2P+ Management. This new colour code will help improve product recognition on shelf. To ensure better identification, a specific colour gradation was used to cluster different indications within a same health need. CARDIAC
2 Amongst all the RENAL diets, which diet should I 4 Why is the naming of RENAL WITH TUNA changing recommend first to my patients? What are the to RENAL WITH FISH? differences between all these diets? As part of our sustainability commitments, we want Knowing that pets affected by Chronic Kidney to make sure our ingredients come from Disease (CKD) are prone to anorexia and food sustainable sources and limit our impact on aversion, we aim to offer a complete range of seafood. We have therefore RENAL diets with high palatability and amongst all changed our fish source to a variety of different aromatic profiles and textures Salmon. By using sustainably to suit each pets current and future individual sourced salmon, we are able preferences. to offer a similar nutritional profile and performance to There are some minor differences in energy density support kidney function, and from one diet to another but all RENAL diets are in above all the same high the same range of values as they have been palatability to secure the formulated to support patients with CKD (stage 2 to transition and continue 4 =azotaemic CKD). supporting pets’ appetites. Each diet can be fed independently, or wet and SIBILITIE POS dry foods can be combined 5 Why does Early Renal have the S/O index claim, but for a total of 19 mixed the Renal diets do not? S 19 texture feeding options per species. The S/O index claim indicates that a diet promotes a urinary environment unfavourable to the Therefore, we have chosen development of both struvite and calcium oxalate TO B D not to recommend one or crystals. E CO M BINE another diet but to leave the choice to the individual The Feline EARLY RENAL diet has a similar RSS animals preference. level to our previous diet, SENIOR STAGE 2, therefore it has been awarded the S/O index. However, the increased sodium restriction in our 3 Why are we continuing the ingredient variety on RENAL range means it does not provide the same RENAL wet diets while we have discontinued on level of RSS and therefore the S/O index is not URINARY wet diets? claimed on this product. Everything we do is pet first. We work with ever evolving science to bring the most appropriate nutritional solution for each cat and dog suitable for the lifestage, size or condition. Producing products with a "flavour" claim (as a marketing claim without a specific benefit) is not part of the Royal Canin philosophy. Nevertheless there are particular cases where ingredient variety can answer specific needs. Pets with Chronic Kidney Disease are prone to anorexia and aversion phenomenon. The macro nutrient profile is a primary driver of longer-term food selection and intake in cats. We have combined this, with products that offer a range of different aromatic profiles, which allows the pet to change from one diet to another and continue to benefit from a nutritional solution, even when this preference is altered by the disease. This is why we have continued to offer a range of aroma choices within our wet diets.
6 Why have SENIOR CONSULT STAGE 2 diets Add value to your consult and been delisted? intervene earlier to provide your patient with the most suitable health Since 2017, our feline Senior Stage diets have been care and nutrition where they are recommended for healthy, older cats with subtle most likely to benefit. signs of ageing. We believe in health through Everything we do is pet first. nutrition and our comprehensive This philosophy is core to all and enhanced portfolio supports product development whether the specific needs of each cat. it is sustainable ingredient We recommend assessing the sourcing, product texture and health and nutritional requirements of all cats aroma to nutrient analysis. We currently being fed SENIOR CONSULT STAGE 2, in work with ever evolving order to ensure the appropriate product from within science to bring the our Senior or Vital Support range is recommended. most appropriate nutritional solution for each cat and dog suitable for the 8 What will become of the SENIOR CONSULT lifestage, size or STAGE 1 diets? condition. In line with SENIOR CONSULT STAGE 1 diets are classified in our Vital Support the HEALTH MANAGEMENT Territory. launch, we have taken this opportunity to review all our formulas. This territory will be launched in Q3 2021. The current diets will see brand new packaging, updated Feline EARLY RENAL has the closest nutritional formulas and new claims from this date. profile to our previous product, SENIOR CONSULT STAGE 2. However, we have taken the opportunity to These diets will remain our nutritional solutions for review the phosphorus level within the diet, and it healthy ageing pets with benefits to support ageing has been adapted so it is now compliant with the conditions. PARNut for Chronic Renal Insufficiency. It has therefore been re-positioned in the portfolio in order to complete our Renal offering. SENIOR CONSULT STAGE 2 HIGH CALORIE will be transitioned similarly to “regular” SENIOR CONSULT Stage 2, onto EARLY RENAL. This represents a 5% reduction in calories. In a 3Kg thin cat, this represents only a 2g difference in their daily food ration. EARLY RENAL also offers additional healthy joint and ageing support through the inclusion of Green Lipped Mussel, L-tryptophan, phospholipids and a 9 What age is EARLY RENAL recommended from? synergistic antioxidant complex. The EARLY RENAL diet is recommended for adult dogs and cats that are diagnosed with early CKD (Stage 1) in accordance with IRIS guidelines. 7 What do we say to people who already feed SENIOR CONSULT STAGE 2 diets? For cats detected at risk of developing CKD within 12 months through the use of the Renal Detect tool, The delisting of VCN FELINE SENIOR CONSULT EARLY RENAL diets can be recommended from 7 STAGE 2 is an opportunity to engage pet owners in years old. a conversation about healthy ageing and educate them on what could be done to support patients through the ageing process.
10 What are the differences between RENAL and 12 What has changed with the dog wet pouches? RENAL SMALL DOGS? And between MOBILITY C2P+ and MOBILITY C2P+ SMALL DOGS? Everything we do is pet first, this philosophy is core to all product development whether it is sustainable Today, dogs under ingredient sourcing, product texture and aroma to 10kg represent half of nutrient analysis. We work with ever evolving science the dogs’ population. to bring the most appropriate nutritional solution for each cat and dog suitable for the lifestage, size or That’s why, we are condition. In line with our Vital Support launch, we launching two new have taken this opportunity to review all our formulas, diets RENAL SMALL our wet products included. This means you may DOGS and MOBILITY notice some changes in the appearance or aroma of C2P+ SMALL DOGS our wet food. with an adapted kibble size to suit the The Canine Renal pouches are designed to provide one smaller jaw of dogs single serving of food. This pouch weight is aligned under 10kg. within the Veterinary Health Nutrition wet diets. These small dog diets are formulated to support the specific requirements of small dogs, including an adapted blend of fibres, 13 Are there any specific recommendations for whilst also offering the same nutritional benefits as product transition to the new diets for my clients? the standard diet. A gradual transition is usually advised when starting any new bag. We recommend having the same approach for these changes to reduce the risk of 11 When should I recommend digestive upset. We advise to manage the transition CANINE RENAL + MOBILITY C2P+ over a 5-7 day period. rather than the standard RENAL diet? Our multifunction diets are only recommended for patients who require support for multiple conditions. Day 1-2 Day 3-4 Therefore, our CANINE RENAL + 25% MOBILITY C2P+ diet is specifically New diet 50% 50% 75% formulated to support dogs with Previous New diet Previous diet CKD (stage 2-4, +/- proteinuria), diet who also require support for healthy joint function. If they do not require support for healthy joint function then we Day 5-6 Day 7 would recommend they are fed 25% one of the standard Renal diets. Previous 75% diet 100% New diet New diet © ROYAL CANIN® SAS 2020. All rights reserved.
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