VISIT FAIRFAX Official Visitors Guide Media Kit - CONNECT WITH TRAVELERS! - Miles Partnership
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Fairfax County, Virginia Connect with America 2023 VISIT FAIRFAX Official Visitors Guide Media Kit CONNECT WITH TRAVELERS! VISITORS TO FAIRFAX COUNTY SPEND $3.84 BILLION ANNUALLY!
Visit Fairfax MARKETING THE REGION Through a mix of paid and earned media, the Visit Fairfax team promotes Fairfax County as a vibrant, year-round destination for both domestic and international leisure, business and meeting travelers. VISIT FAIRFAX MISSION STATEMENT To market, sell and promote Fairfax County as a preferred destination for visitors in the areas of business, leisure and sports travel through exciting products, programs and activities that will distinguish Fairfax County and contribute to the overall economic and social growth for our citizens and communities. Fairfax County Tourism generates more than Supports more than $3.84 BILLION $308 MILLION 31,000 in annual visitor spending in state and local taxes annually local jobs CAMPAIGN HIGHLIGHTS FXVA.COM PAID MEDIA DIRECT EFFORTS Promoted through paid search, search In 2021, multiple paid digital media The sales team will attend more than engine optimization and social media campaigns promoting the region resulted in 40 shows and missions this year. outreach to approximately 60,000 followers more than 7 million impressions to targeted and 40 shows and missions, the website consumers. generates more than 1 million unique visitors each year.
REACH MORE THAN 100,000 HIGHLY QUALIFIED VISITORS WHO ARE ACTIVELY PLANNING THEIR TRIP TO More than 50% of FAIRFAX COUNTY – OR ARE ALREADY IN MARKET! American travelers use print resources when planning trips, and print FAIRFAX COUNTY OFFICIAL VISITORS GUIDE is equally popular among The Fairfax County Official Visitors Guide is the primary fulfillment piece for Visit Fairfax’s all age groups. Print use marketing efforts. There’s no better place to connect with visitors to Fairfax County who has increased for the past are searching for where to stay, and things to see and do while on their trip. The featured 12 years, and reached its content and special events listings make trip-planning a breeze for individual, family, highest level yet during the business and group travelers. pandemic.* Total Reach: More Than 100,000! CIRCULATION: 50,000 DISTRIBUTION Direct Requests: Visitors can request a free copy from FXVA.com, allowing you to reach a qualified audience of visitors planning their trip even before they arrive. State Welcome Centers: Thousands of visitors pick up their free copy to decide what to do and where to stay while they are here. Visitors Trade Shows: The Visit Fairfax team uses the guide as an in-person tool to sell the destination to tour operators and event planners at trade shows. DIGITAL INTEGRATED PRINT + DIGITAL EXPOSURE Digital Reach: Extend your reach digitally. The guide is also available in an electronic version, GUIDE ** 26,000 pageviews which drives more than 26,000 pageviews in a typical year. All advertisers receive a free link to their site. ** 24+ pages per visit Highlighted Listings: Advertisers’ listings will be highlighted in the Dining, Accommodations and Things to Do sections, directing visitors to their corresponding ads. * SOURCE: 2021 MILES/DESTINATION ANALYSTS “STATE OF THE AMERICAN TRAVELER” **SOURCE: GOOGLE ANALYTICS
DINING B = Breakfast | L = Lunch | D = Dinner | $-$$$ = Price Range AMERICAN DAVE & BUSTER'S daveandbusters.com | 703-682-4300 | & LUCKY LOUNGE JACKSON'S MIGHTY FINE FOOD 6655 Springfield Mall, Springfield 22150 ADVERTISING greatamericanrestaurants.com | 703- | Family-friendly chain DINING in a sports-bar setting B = Breakfast437-0800 | 11927 Democracy Dr., Reston ARTIE'S CLASSIC AMERICAN with American food and games. LD $$ | L = Lunch | D = Dinner | $-$$$ = Price Range 20190 | Upbeat 1940s-style dinner house B = Breakfast | L = Lunch | D = Dinner | $-$$$ = Price Range DINING greatamericanrestaurants.com | 703- AMERICAN DELLA J'S DELECTABLES with two bars. LD $$ LOST DOG CAFÉ dellajsdelectables.com | 703-866-8058 SILVERADO 273-7600 | 3260 Old Lee Hwy., Fairfax lostdogcafe.com | 703-356-5678 | 1690 ZINBURGER WINE & BURGER BAR DELLA J'S DELECTABLES | 6558 Backlick Rd., Springfield 22150 greatamericanrestaurants.com | 703- HAMA SUSHI | Anderson Rd., McLean 22102 | Serves ARTIE'S CLASSIC AMERICAN Southern home cooking, simply fresh. LD $$ up great pizza, sandwiches and beer from around 354-4560 | 7052 Columbia Pk., Annandale zinburger.com | 703-924-1058 | 6795 JAPANESE RESTAURANT Springfield Mall, Springfield 22150 | 22030 | Classic American with something for greatamericanrestaurants.com | 703- the world. LD $$ 22003 | Homemade American Southwest hama-sushi.com | 703-713-0088 | fare Creative gourmet burgers and shakes, plus 273-7600 | 3260 Old Lee Hwy., Fairfax DOGFISH HEAD ALEHOUSE LOSTMAPLE DOG CAFÉ and comfort food. LD $$ 2415 Centreville Rd., Herndon 20171 | dellajsdelectables.com | 703-866-8058 22030 | Classic American with something dogfishalehouse.com | 703-534-3342 wine and local beer. LD $$ for AVE RESTAURANT | Real Japanese cuisine in a traditional everyone. LD $$ everyone. LD $$ 6220 Leesburg Pk., Falls Church 22044 TED'S BULLETIN ASIAN | mapleaverestaurant.com | 703-319-2177 atmosphere. LD $$ Exquisite grilled food and signature Dogfish | 6558 Backlick Rd., BJ'S Springfi RESTAURANT eld 22150 | | 147 Maple Ave., W., Vienna 22180 | tedsbulletin.com | 703-956-9510 | 11948 & BREWHOUSE lostdogcafe.com | 703-356-5678 | 1690 bjsrestaurants.com | 703-356-7305 | 8027 EARLS KITCHEN ales. LD $$ HONEY PIG GOOLDAEGEE Eclectic American cuisine in the heart of Vienna. LD $$ KOREAN GRILL Market St., Reston 20190 | A real American classic joint with a bit of style. BLD $$ Southern home cooking, simply fresh. LD $$ + BAR Anderson Leesburg Pk., Tysons 22182 | Boasting ARIGATO SUSHI Rd.,RESTAURANT McLean 22102 |TRUE Serves up an honeypigbbq.com | 703-256-5229 | 7220 expansive menu, a great selection of craft earls.ca | 703-847-1870 | 7902 Tysons BJ'S RESTAURANT & beer and a comfortable atmosphere. LD MCLEAN FAMILY FOOD KITCHEN Pl., Tysons 22102 | An innovative upscale- One arigatosushi.com | 703-352-9338 | 11199 Columbia Pk., Annandale 22003 | Authentic $$ themcleanfamilyrestaurant.com | 703-356- truefoodkitchen.com | 571-326-1616 A Lee Hwy., Fairfax 22030 | Freshly made Gooldaegee Korean BBQ. LD $$ casual eatery with globally inspired food, | great pizza, sandwiches and beer from around 9883 | 1321 Chain Bridge Rd., McLean 2910 District Ave., Fairfax 22031 | Honest authentic sushi daily. LD $$ BOB & EDITH'S DINER inventive drinks and excellent service. LD BREWHOUSE $$ KOGIYA KOREAN BBQ 22101 | Unpretentious, family-friendly locale food that tastes really good. LD $$ bobandedithsdiner.com | 703-854-1401 BIG BOWL DOGFISH HEAD ALEHOUSE FOUNDING FARMERS RESTON | serving hearty, diner-style dishes from kogiya.com | 703-942-6995 | 4220-A the world. LD $$ 6316 Springfield Plz., Springfield 22150 morning to night. BLD $ bigbowl.com | 703-787-8852 | 11915 Annandale Rd., Annandale 22003 | Chefs | Open 24 hours and serving the best diner wearefoundingfarmers.com | 703-988- Democracy Dr., Reston 20190 | Delicious grill classic Korean dishes tableside at this bjsrestaurants.com | 703-356-7305 | classics in a cozy setting. BLD $ 7333 | 1904 Reston Metro Plaza Dr., THE MELTING POT Asian cooking in a modern setting. LD $$ slick hangout with an industrial vibe. LD DISPLAY RATES dogfishalehouse.com | 703-534-3342 | Reston 20190 | Offering farm-fresh American $$ meltingpot.com | 703-435-1277 | 11730 BURTONS GRILL AND BAR food, infused with the culinary and historical DUANGRAT'S THAI NEISHA THAI CUISINE Plaza America Dr., Reston 20190 | Fondue 8027 Leesburg Pk., Tysons 22182 | burtonsgrill.com | 703-922-1730 | 6452 dining traditions of Virginia. BLD $$ MAPLE AVE RESTAURANTTYSONS SOCIAL TAVERN fun for more than three decades. LD $$ duangrats.com | 703-820-5775 | 5878 neisha.net | 703-883-3588 | 8027 6220 Leesburg Pk., Falls Church 22044 FOXFIRE|GRILL Old Beulah St., Alexandria 22315 | Upscale chain with extensive American menu and MISSION BBQ Leesburg Pk., Falls Church 22041 | "Finest Leesburg Pk., Tysons 22182 | Authentic Expansive menu, great selection of craft beer Thai cuisine, and a top choice in the area." taste of the exotic flavors of Thailand. LD stylish dining room. LD $$ foxfire-grill.com | 703-914-9280 | $$ LD $$ Exquisite grilled food THE and signature FACTORY Dogfish mission-bbq.com | 571-325-0975 | 13067 mapleaverestaurant.com | 703-319- 6550 Little River Tpke., Alexandria CHEESECAKE 22312 | American cuisine with personalized P.F. CHANG'S CHINA BISTRO Lee Jackson Memorial Hwy., Fairfax 22033 tysonssocialtavern.com | 703-574-2561 and comfortable atmosphere. LD $$ ales. LD $$ thecheesecakefactory.com | 703-273-6600 service. LD $$ ELEPHANT JUMPS | Mouth-watering, all-American BBQ done right. LD $ | 1960 Chain Bridge Rd., Tysons 22102 elephantjumps.com | 703-942-6600 | pfchangs.com | 703-734-8996 | 1716-M 2177 MOOKIE'S | 147BBQMaple Ave, W., Vienna 22180 | Paying homage to your local watering International Dr., Tysons 22102 | Chinese | 11778 Fair Oaks Mall, Fairfax 22033 | hole by specializing in American favor- 8110 Arlington Blvd., Falls Church 22042 cuisine with fresh, contemporary flair. LD Over 30 legendary cheesecakes and desserts | $$ ites, craft beers and cocktails. BLD $$ Creative Thai cuisine with fusion elements Full Page........................................................$2,995 and more than 200 menu items, all made in a | Eclectic American cuisine in the heart of mookiesbbq.com | 703-759-2386 | 1141 minimalist space. LD $$ fresh each day. LD $$ BOB & EDITH'S DINER Walker Rd., Great Falls 22066 | Full-service EARLS KITCHEN + BAR restaurant offering food from scratch using CITY WORKS cityworksrestaurant.com/tysons | 571- Vienna. LD $$ local ingredients and handmade sauces and rubs. LD $$ bobandedithsdiner.com | 765-1790 | 1640 Capital One Drive N., McLean 22102 | Celebrating all styles of earls.ca | 703-847-1870 | 7902 Tysons GLORY DAYS GRILL beer, housing 90 local and global varieties NOT YOUR AVERAGE JOE'S craft notyouraveragejoes.com | 571-234-8200 703-854-1401 | 6316 Springfield Plz., on draft. Cook-from-scratch kitchen, adding glorydaysgrill.com | Seven locations THE MELTING POT | 1845 Fountain Dr., Reston 20190 | One Pl., Tysons 22102 | An innovative brilliant twists to American classics. LD $$ Half Page........................................................$1,885 in Fairfax County. | Sports grill and Comfortable, contemporary restaurant offering bar featuring award-winning menus. an eclectic American menu and full bar. LD Springfield 22150 | Open 24 hours serving CLYDE'S OF RESTON upscale-casual eatery with globally inspired LD $$ AD PAGE 55 The GO TO PLACE for $$ meltingpot.com | 703-435-1277 | 11730 clydes.com | 703-787-6601 | 11905 Market St., Reston 20190 | Clyde's offers OPEN ROAD GRILL & ICEHOUSE GORDON BIERSCH the best diner classics in a cozy setting. food, inventive drinksCOOPER'S modern American cooking. LD $$ andHAWK excellent service. gordonbiersch.com | 703-388-5454 | Sports and Food Fans! openroadgrill.com | 571-395-4400 | 8100 Lee Hwy., Falls Church 22042 | Cold beer, Plaza America Dr., Reston 20190 |Award-Win 7861 Tysons Corner Ctr., Tysons 22102 Fondue ning | good music and fresh food with friends and BLD $ WINERY & Showcasing a passion for craft beer and family. LD $$ food RESTAURANT Menus from our Award-Winning LD $$ with seasonal menus. LD $$ HAMROCK'S RESTAURANT fun for morePANCAKE coopershawkwinery.com | 703-880-2444 THE ORIGINAL thanHOUSE three decades. LDMON $$ BURGER MONDAY $6.99 Chef! Third Page......................................................$1,250 | 12130 Sunset Hills Rd., Reston 20190 ophrestaurants.com | 703-698-6292 | BARCROFT PLAZA | Unparalleled combination of restaurant, hamrocksrestaurant.com | 703-385-5433 7395 Lee Hwy., Falls Church 22042 | Traditional CLASSIC BURGERS winery, Napa-style tasting room and retail | 3950 Chain Bridge Rd., Fairfax 22030 6341 COLUMBIA PIKE | FALLS CHURCH BUFFALO WILD WINGS TUE TACO TUESDAY $5.99 pancake house and breakfast favorites. BL market. LD $$ | Creative American cuisine in historic $ FOUNDING FARMERS RESTON BURKE | 9526 OLD KEENE MILL RD MISSION BBQ downtown Fairfax with weekend brunch CRAFTHOUSE menu. LD $$ PATSY'S AMERICAN TWO TACOS W/ CHIPS & SALSA greatamericanrestaurants.com | 703-552- CENTREVILLE | 13850 BRADDOCK RD mission-bbq.com | 571-325-0975WED buffalowildwings.com | crafthouseusa.com | 571-926-9931 | 1888 5100 | 8051 Leesburg Pk., Tysons 22182 HARD TIMES CAFÉ RIB WEDNESDA Y $10.99 wearefoundingfarmers.com | 703-988- Explorer St., Reston 20190 | Great craft | 13067 FAIRFAX | 3059 NUTLEY ST | Great food and fun are always on Patsy's beer, craft spirits and craft fare at Reston hardtimes.com | 703-913-5600 | 6362 Town menu. LD $$ HALF PORTION, CORNBREAD & SEASONED FRIES 703-267-6979 | 11204 James Swart Cir. , Sixth Page.........................................................$850 Center. LD $$ Springfield Plz., Springfield 22150 | "One 7333 | 1904 Reston DAVEMetro & BUSTER'S Plaza Dr., Lee SEASONS Jackson52 THU22033 Memorial Hwy., Fairfax of NACHO THURSDAY $5.99 the best places for a bowl of chili." LD $ LORTON | 9459 LORTON MARKET ST RESTON AT NORTH POINT VILLAGE CTR Fairfax 22030 | Sports-bar chain dishing up seasons52.com | 703-288-3852 | 7863-L HALF ORDER OF CHILI NACHOS JACKSON'S MIGHTY FINE FOOD & daveandbusters.com | 703-682-4300 Reston 20190 | Offering farm fresh American | Mouthwatering all-American BBQ FRI 1400 NORTH POINT VILLAGE CTR | Tysons Corner Ctr., Tysons 22102 | done FRIDAY FISH FRY $9.99 LUCKY LOUNGE 6655 Springfield Mall, Springfield 22150 Seasonally-inspired menu and award-winning | Family-friendly chain in a sports-bar setting wings and American pub grub. LD $ greatamericanrestaurants.com | 703- wine list. LD $$ RESTON/HERNDON AT FOX MILL with American food and games. LD $$ 437-0800 | 11927 Democracy Dr., Reston food, infused with the culinary and historical right. LD $ $6 APPS AFTER 9PM 20190 | Upbeat 1940s-style dinner house with two bars. LD $$ * DINE IN ONLY SHOPPING CTR | 2567 JOHN MILTON DR 7 DAYS PER WEEK dining traditions of Virginia. BLD $$ GLORYDAYSGRIL L.COM *SELECT APPETIZERS ONLY BURTONS GRILL AND BAR 54 • FAIRFAX COUNTY VISITORS GUIDE NOT YOUR AVERAGE JOE'S PREMIUM RATES burtonsgrill.com | 703-922-1730 | 6452 FXVA.COM • 55 FOXFIRE GRILL notyouraveragejoes.com | 571-234-8200 Old Beulah St., Alexandria 22315 | Upscale foxfire-grill.com | 703-914-9280 | 6550 | 1845 Fountain Dr., Reston 20190 | chain with extensive American menu and Little River Tpke., Alexandria 22312 | Comfortable, contemporary restaurant offering stylish dining room. LD $$ American cuisine with personalized service. an eclectic American menu and full bar. LD $$ Inside Front Cover (IFC).................................$3,680 MAKE YOUR LISTINGS LD $$ THE CHEESECAKE FACTORY THE ORIGINAL PANCAKE HOUSE thecheesecakefactory.com | 703-273-6600 ophrestaurants.com | 703-698-6292 | 7395 Facing Inside Front Cover...............................$3,590 | 11778 Fair Oaks Mall, Fairfax 22033 | STAND OUT! Lee Hwy., Falls Church 22042 | Traditional Over 30 legendary cheesecakes and desserts pancake house and breakfast favorites. BL $ and more than 200 menu items made fresh daily. LD $$ Back Cover (BC – 2 sizes).................................$3,780 OPEN ROAD GRILL & ICEHOUSE Highlighted Photo Listings available for openroadgrill.com | 571-395-4400 | 8100 CHEF GEOFF'S TYSONS CORNER Lee Hwy., Falls Church 22042 | Cold beer, chefgeoff.com | 571-282-6003 | 8045 Inside Back Cover (IBC)...................................$3,519 Leesburg Pk., Tysons 22182 | Enjoy an Things to Do, Dining and Accommodations! good music and fresh food with friends and family. LD $$ extensive menu of American cuisine. LD $$$ GLORY DAYS GRILL glorydaysgrill.com | Seven locations SEASONS 52 Facing Inside Back Cover................................$3,490 CLYDE'S OF RESTON clydes.com | 703-787-6601 | 11905 in Fairfax County. | Sports grill and bar featuring award-winning menus. All advertisers receive a FREE highlighted seasons52.com | 703-288-3852 | 7863-L Tysons Corner Ctr., Tysons 22102 | Market St., Reston 20190 | Offering modern LD $$ AD PAGE 55 Seasonally-inspired menu and award-winning Other Premium Placements.............................+10% American cooking. LD $$ listing. Advertisers may upgrade to wine list. LD $$ COOPER'S HAWK GORDON BIERSCH WINERY & RESTAURANT gordonbiersch.com | 703-388-5454 | 7861 Tysons Corner Ctr., Tysons 22102 | a highlighted SILVERADO silveradova.com PHOTO | 703-354-4560 | listing for an coopershawkwinery.com | 703-880-2444 7052 Columbia Pk., Annandale 22003 | LISTING RATES Showcasing a passion for craft beer and food | 12130 Sunset Hills Rd., Reston 20190 | Unparalleled combination of restaurant, with seasonal menus. LD $$ additional Homemade $100! American Southwest comfort food. LD $$ fare and winery, Napa-style tasting room and retail market. LD $$ HAMROCK'S RESTAURANT TED'S BULLETIN Highlighted Photo Listings.................................$275 CRAFTHOUSE hamrocksrestaurant.com | 703-385-5433 | 3950 Chain Bridge Rd., Fairfax 22030 tedsbulletin.com | 703-956-9510 | 11948 | Creative American cuisine in historic Market St., Reston 20190 | A real American crafthouseusa.com | 571-926-9931 | 1888 classic joint with a bit of style. BLD $$ Advertisers receiving a free highlighted listing RECEIVE FREE TRUE DIGITAL FOOD KITCHENADDED-VALUE! Explorer St., Reston 20190 | Great craft downtown Fairfax with weekend brunch beer, craft spirits and craft fare at Reston Town menu. LD $$ can ADD A PHOTO for only $100! Center. LD $$ HARD TIMES CAFÉ truefoodkitchen.com | 571-326-1616 | • FULL-PAGE PRINT food advertisers that tastes really good. LDreceive three free posts on one hardtimes.com | 703-913-5600 | 6362 2910 District Ave., Fairfax 22031 | Honest Springfield Plz., Springfield 22150 | "One $$ ADVERTISING MATERIALS DUE 54 • FAIRFAX COUNTY VISITORS GUIDE of the best places for a bowl of chili." LD $ of Visit Fairfax’s social media channels, plus one free display SEPTEMBER 2022 ad in a Visit Fairfax enewsletter. 054-059_FAX119_Dining_19.indd 54 • HALF-PAGE PRINT advertisers receive 11/19/18 one free social 2:55 PM media post. Advertising Contact: Carly Stedman Norosky All added-value placements are first come, first serve, and must Travel Media Sales and Marketing Executive be scheduled and approved in advance with Visit Fairfax.* Carly.Stedman@MilesPartnership.com 202-681-8169 Free Tourism Marketing Research and Resources! www.MilesPartnership.com/Research milespartnership.com *added-value digital placements to run in 2023 at Visit Fairfax’s discretion.
Advertising Specs & PRODUCTION REQUIREMENTS HELPFUL TERMS PRODUCTION REQUIREMENTS Bleed is a printing term that refers to printing that goes Ad Requirements beyond the edge of the sheet after trimming. It is very difficult Save all art as high resolution (300 dpi) to print exactly to the edge of a sheet of paper; to achieve this it is necessary to print a slightly larger area than is needed and four-color process CMYK. (No RGB and then trim the paper down to the required finished size. files will be accepted. Convert all spot colors Images, background images and fills which are intended to to CMYK.) extend to the edge of the page must be extended beyond the trim line to give a bleed. Use only Adobe Type 1 (Postscript Level 1) The live area is a safe zone for important text or images. This fonts. No True Type fonts will accepted. is an area of your printed piece that is safe from cropping. Keep text and important graphics inside the live area. Document size must be the same as ad size. Full-page ad must have bleed and adhere to The final size of a printed page after excess edges have been cut off is the trim size. live area. Please turn off the crop marks on your supplied ads and supply spread ads as single pages. AD SIZES Apply rich black (C:40 M:20 Y:20 K:100) to large areas of black. Don’t Forget Reproduction of hairline rules or type smaller than 10 pt. cannot be guaranteed. Publisher will not be liable for copy and Full Page (must incl. bleed) Back Cover (with mailer)* Back Cover (without mailer)* images that exceed live area dimensions trim size: 5.25 x 8.25 trim size: 5.25 x 6 trim size: 5.25 x 8.25 and accepts no responsibility for errors on bleed size: 5.5 x 8.5 bleed size: 5.5 x 6.125 bleed size: 5.5 x 8.5 materials supplied by advertiser. live area: 4.75 x 7.75 live area: 4.75 x 5.75 live area: 4.75 x 7.75 FREE AD PRODUCTION! *Back Cover Ad needs to be submitted in both sizes above, as the book will be Several ad sizes are available – and all printed both with and without a mailing panel. production costs to create your ad are included in the published advertising rates. Contact Cynthia Hazell. Submit Your Print Ready Ad Submit your high resolution PDF/x-1a file to Cynthia.Hazell@MilesPartnership.com by the Half Page Third Page Sixth Page materials due date. Email questions or call 4.375 x 3.562 2.791 x 3.562 1.333 x 3.562 Cynthia Hazell at c: 901-230-2498 d: 800-683-0010 x4684. Contact Cynthia Hazell at Cynthia.Hazell@MilesPartnership.com or c. 901-230-2498 or d. 800-683-0010 x4684 for questions or help regarding ad materials or production details. milespartnership.com
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