Venus & Olay: For Smooth, Glowing Skin from Head to Toe.

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Venus & Olay: For Smooth, Glowing Skin from Head to Toe.
HANDBOOK FOR MEMBERS OF THE SAVVY CIRCLE

                   Venus & Olay:
  For Smooth, Glowing Skin from Head to Toe.
Venus & Olay: For Smooth, Glowing Skin from Head to Toe.
WELCOME TO THE PROJECT

    Welcome to Our Savvy Circle                                                             In this project we want you to ...

    Project With Venus & Olay!
                                                                                              ... try out the new Venus & Olay razor with Olay moisture        Try out.
    Over the next eight weeks, we’ll have the chance to try two products from Venus
                                                                                              bars and Olay Essentials Complete Care Multiradiance
    & Olay: The new Venus & Olay razor with Olay moisture bars and Olay Essentials
                                                                                              Fluid together with 3,000 members of the Savvy Circle.
    Complete Care Multiradiance Fluid. Discover a match made in skin heaven that gives
    you smooth, glowing skin from head to toe.

                                                                                              ... become Online Ambassadors, collect and spread                Spread experience.

                                                                                              all experiences with the new Venus & Olay razor with
                                                                                              Olay moisture bars and Olay Essentials Complete Care
                                                                                              Multiradiance Fluid online, e.g. on video or review platforms,
                                                                                              boots.com or at our Tried & Tested site.

                                                                                              ... express your opinion of the new Venus & Olay razor with      Share opinion.

                                                                                              Olay moisture bars features and Olay Essentials Complete
                                                                                              Care Multiradiance Fluid effects in three online surveys.

    Be the fi rst to create your perfect summer look with Venus and Olay.

    We’ll have the chance to try out and spread the word about the new Venus & Olay razor
    with Olay moisture bars and Olay Essentials Complete Care Multiradiance Fluid, along
                                                                                              ... ask your friends and collect lots of conversation            Report.
    with 3,000 members of the Savvy Circle.
                                                                                              reports: What were your experiences whilst talking
                                                                                              about the products? How many people did you speak to?
    We’re looking forward to an exciting eight weeks together!
                                                                                              What impression did your friends and family have of the
                                                                                              products?

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PRODUCT INFORMATION

    For Smooth, Glowing Skin                                                                      …to Toe.
    From Head...                                                                                  Along with using a great facial moisturiser,
                                                                                                  ensure your favourite assets are flaunt-
    With spring just around the corner, it’s high time to think about getting a flawless
                                                                                                  worthy and hair-free as a key part of sum-
    warm-weather look. The best place to begin? With smooth, soft summer-ready skin.
                                                                                                  mer beauty prep. Because smooth, silky
                                                                                                  legs are always ready for your favourite
                                                    Our recommendations for your skincare
                                                                                                  short-shorts, mini-skirt, and sweet summer
                                                    and beauty regime: Olay Essentials
                                                                                                  dress – or spontaneous trips to the pool.
                                                    Complete Care Multiradiance Fluid and
                                                    the new Venus & Olay razor with Olay
                                                                                                  In the world of skincare, shaving has clear
                                                    moisture bars. Both have been
                                                                                                  advantages: it’s convenient, effective and           Silky, soft legs beg for sun-drenched fun!
                                                    designed to help you achieve the head
                                                                                                  kind to your budget. But if you’re like many
                                                    to toe look you want during the year’s
                                                                                                  women, you might be worried about shaving being harsh on your skin. Thankfully there’s
                                                    sunniest months.
                                                                                                  the new Venus & Olay razor with Olay moisture bars.

                                                    The right daily moisturiser lays the
                                                                                                  So how is the new Venus & Olay five-blade razor different?
                                                    foundation for healthy-looking skin. Olay
    Include these great products in your summer                                                   For the first time ever, Venus five-blade technology pairs with Olay skincare expertise to
    beauty rituals.                                 Essentials Complete Care Multiradiance
                                                                                                  create a five-blade razor with Olay moisture bars that shaves incredibly close and helps
                                                    Fluid gives your skin everything it needs
                                                                                                  lock in skin’s moisture*. The results: less dryness* – and skin that is irresistibly smooth.
    most for effortlessly radiant skin and an instant glow every day.

    What makes the Olay Essentials Complete Care Multiradiance Fluid so unique?
    It’s specially designed to give your skin all it needs to look healthy and radiant: 24-hour
    moisturisation, an SPF, skin-pampering vitamins and natural light reflecting particles.

                                                                                                  * For less dryness over time vs. Venus Breeze

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PRODUCT INFORMATION

    Now the Venus You Love – Joins
    the Olay You Adore.
    Imagine one razor that shaves incredibly close – and gives you lusciously silky                         The skin conditioners in the razor’s built-in
    legs. Introducing the new Venus & Olay five-blade razor with Olay Moisture Bars:                         Olay Moisture Bars help replenish your
    everything you need for a great shaving experience.                                                     skin’s moisture*, making it smooth and
                                                                                                            beautiful. To use, simply wet the razor and
                                                                                                            the Olay Moisture Bars will release a light
                                                                                                            lather full of skin-friendly ingredients. No
                                                                                                            need for a separate shave gel! You can
                                            The new Venus & Olay razor shaves incredibly close and
                                                                                                            easily integrate the Venus & Olay razor
                                            helps lock in skin’s moisture* thanks to:
                                                                                                            into your existing beauty and skincare
                                            • Enhanced Olay Moisture Bars: a light lather with              regime – enjoy legs that are smooth, less
                                              special skin conditioners helps replenish skin’s              dry* and beautiful.
                                              moisture*. Just wet the razor and shave!
                                            • Five-blade system: each thin blade is spring-mounted
                                                                                                            How the Olay Moisture Bars work
                                              so the razor individually adjusts to your skin, effectively
                                                                                                            • Excellent lubrication allows razor to glide over your skin.
                                              removing every hair.
                                                                                                            • Ingredients like glycerine and petrolatum benefit skin in wet environments.
                                            • Optimised design: now glides even better across
                                                                                                            • Kokum butter naturally keeps skin soft.
                                              feminine curves and provides improved lubrication.
                                                                                                            • Glossing agent gives your skin a desirable post-shave glow.
                                            • Lovely scent: tantalises your senses with notes of
                                                                                                            • Helps lock in skin’s moisture*.
                                              caramel and peach.

                                                                                                            Did you know?
                                                                                                            Keeping your skin hydrated is essential. Especially during and after shaving, adding
                                                                                                            moisture helps make skin more supple and gives it a youthful look.
    * For less dryness over time vs. Venus Breeze

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PRODUCT INFORMATION

    Olay Essentials Complete Care
    Multiradiance Fluid.
    The product gives your skin everything it needs most to look healthy and beauti-             How do I use it?
    ful – PLUS up to 70% more visibly radiant skin after your first application*.                 Apply liberally and gently massage onto your face

                                                                                                 and neck. Avoid getting it in your eyes.

                                                    Why is Essentials Multiradiance right        Do you have any hints & tips?
                                                    for me?
                                                                                                 Beautiful skin starts with the right facial cleanser.
                                                    Because it’s a daily facial moisturiser
                                                                                                 Use Olay Essentials Facial Cleansers for a
                                                    that has been specially designed to give
                                                                                                 fresh start to your skincare routine.
                                                    your skin everything it needs most to look
                                                    healthy and noticeably radiant:
                                                                                                 Essentials Multiradiance Fluid is:
                                                    • 24-hour moisturisation for long-lasting
                                                                                                 • Dermatologically tested
                                                     hydration.
                                                                                                 • Non-greasy
                                                    • SPF15 UVA/UVB broad spectrum
                                                                                                 • Easily absorbed
                                                     to help protect your skin from daily
                                                                                                 • And won’t clog pores
                                                     incidental sun exposure.
                                                    • Skin pampering vitamins B3 & E and
                                                     Pro-Vitamin B5.
                                                    • PLUS natural light reflecting particles
                                                     and mandarin extract. The formula helps
                                                     revitalise your skin’s appearance and
                                                     give you a more radiant look.

    What results can I expect?
    Up to 70% more visibly radiant skin after your first application.*
                                                                                                 Did you know?
                                                                                                 SPF15 is the minimum level of daily UV protection recommended by dermatologists to
                                                                                                 reduce the risk of skin damage caused by UV rays.

    *versus bare skin

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Your Starter Kit.                                                        How It All Works.

                                                                          1       FAMILIARISE YOURSELF WITH THE PRODUCTS.
At the beginning of the project all participating members of the
Savvy Circle will receive a free starter kit containing the following:
                                                                          After receiving your ambassador packet, have a look through the contents with family or
                                                                          friends. In this handbook, discover the capabilities and features of the Venus & Olay razor
                                                                          and learn about the benefits of Olay Essentials Complete Care Multiradiance Fluid, and get
     For you to try out yourself:
                                                                          ready for the perfect look from head to toe. Then it’s time to give it a go!
     1x Venus & Olay five-blade razor
     1x Olay Essentials Complete Care Multiradiance Fluid
                                                                          Taking photos:
     1x “Ask your friends” booklet to survey those around you
                                                                          We would be delighted if you would share your unpacking and trying out fun by taking a
                                                                          few photos. To send us your photos of unpacking and spreading the word, together with
     To pass on to friends, family, colleagues and
                                                                          your “conversation report”, simply go to http://savvycircle.co.uk/venus-olay and click on
     neighbours:
                                                                          “Submit conversation report”.
     10x Venus & Olay beauty cards with tips and a
     money-saving coupon
     10x Olay beauty cards with tips and a money-saving
     coupon
                                                                          2       YOUR IMPRESSIONS AND OPINION.

                                                                          As a member of the Savvy Circle project, please express your opinion and give feedback
                                                                          on the Venus & Olay razor as well as the Olay Essentials Complete Care Multiradiance
                                                                          Fluid during the eight-week project duration by participating in three surveys:

                                                                          • the online starter survey at the beginning of the project
                                                                          • the mid-term online survey in the middle of the project

     All of your questions and ideas can be discussed on our              • the final online survey at the end of the project

     project blog:
     http://savvycircle.co.uk/venus-olay                                  We’ll let you know via email as soon as it’s possible to take part. We look forward to
                                                                          hearing about your experiences!

     The best way to get your questions and suggestions to us
     is via email:
     venus-olay@savvycircle.co.uk

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3         DOCUMENT YOUR EXPERIENCES.                                                         4       SPREAD THE WORD.

     Become an online ambassador! With the experiences you have in this Savvy Circle              If you like the two products we’re trying out in this project then, together with the other
     project, you can help others who are looking for a new razor or moisturiser. Document        project participants, you can spread the word about them.
     your test experiences and results online to make them available to others. Your task as a
     project participant:

     • Write and publish 2-5 test reports on the Venus & Olay five-blade razor
     • Write and publish 2-5 test reports on the Olay Essentials Complete Care
         Multiradiance Fluid

     What are test reports?
     Test reports are product reviews. One test report is ideally devoted to one topic, for
                                                                                                                                               You
     example:
                                                                                                  Your colleagues                                                           Your acquaintances
     • special functions of the razor
                                                                                                                                                                               from the gym
     • the handling of the razor
     • the results you get with the Venus & Olay five-blade razor
     • the effects of the Olay Essentials Complete Care Multiradiance Fluid

                                                                                                                 Your relatives                                Your neighbours
     Please deal with only one product in each test report.
                                                                                                                                         Your friends

     Test reports can appear in various forms and can be published in different places.
                                                                                                  You can:
     Document your experiences in videos and upload them online. Or compose written
                                                                                                  • Use it as a conversation starter: take a Venus & Olay five-blade razor with you to the
     reviews with pictures for your personal blog or product review platforms such as
                                                                                                    gym or spa.
     boots.com or our Tried & Tested site.
                                                                                                  • Wear clothing that flaunts your gorgeous, silky-smooth legs.
                                                                                                  • Listen to those around you: Friend dissatisfied with her skin? Sister looking for a
     Share links to the reports:                                                                    moisturiser with an SPF? Tell them about Olay Essentials Complete Care Multiradiance
     Let us know where we can find your test reports by sending us the links. It’s easy to do        Fluid!
     using our test report tool. You will find the tool on your personal Savvy Circle dashboard.   • When colleagues or friends comment on your radiant skin, let them in on your secret:
                                                                                                    your great new moisturiser. Give them a coupon to try it for themselves.

                                                                                                  You can find even more ways to spread the word on pages 18-19 of this project handbook.

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Guidelines.

     5       OPINIONS OF FRIENDS AND FAMILY.
                                                                                                  We’ve put together a few handy guidelines to help you make the most of being a member of the
                                                                                                  Savvy Circle.
     You share your opinion with us in three online surveys. But the opinions, questions and
     ideas of your friends and family could give useful suggestions to Venus and Olay product
     developers. There are two ways in which you can share what your friends, relatives and
                                                                                                  1. You are the decision-maker
                                                                                                  • Becoming a member of the Savvy Circle is entirely up to you.
     colleagues think:
                                                                                                  • You can choose which projects you get involved in - and which products you want to try for free,
                                                                                                    with no obligation.
     Report on your conversations.
                                                                                                  • If a particular project doesn’t interest you, simply decline to take part.
     The Venus and Olay product development teams hope you enjoy the projects and are
     keen to listen to your feedback and thoughts. This is why it’s so important that you tell
                                                                                                  2. Be honest
     us about your conversations with friends and family. The best way to do so is to write a
                                                                                                  • Let everyone in the project know that you are a member of the Savvy Circle with supersavvyme.
     conversation report each time you speak about the Venus & Olay five-blade razor and
                                                                                                  • Don’t second-guess friends and family - tell them up front what you think of the product.
     Olay Essentials Complete Care Multiradiance Fluid.
                                                                                                  • Remember - don’t make things sound better than they really are. If you come across a new product
                                                                                                    you don’t like, let us know what you think is wrong with it - and how we could make it better.
     We are also keen on finding out how many people you were able to talk to, how the
     products were perceived and what the most frequent questions about the products were.        3. Be sincere
     Writing reports is very simple: Simply go to http://savvycircle.co.uk/venus-olay and         • Only recommend test products to other people if you think the product is worth it.
     click on “Submit conversation report”.                                                       • No need to oversell anything - just tell people about the new product naturally.
                                                                                                  • There’s room for all opinions - even if they don’t tally with your own.
     Ask your friends.
     This is your chance to get your friends and relatives involved in our Savvy Circle project   4. Be a friend
     for the Venus & Olay five-blade razor and Olay Essentials Complete Care Multiradiance         • You will have a chance to share your opinions with other Savvy Circle members on our project blog.
     Fluid! Share your expert knowledge and use these sheets to survey your friends, family       • To encourage honest debate, it’s important to be friendly and open.
     and colleagues. The combined results will then be analysed and (anonymously) handed
     over to the teams of Venus and Olay. More detailed information on how to survey your         5. Backing you all the way
     friends can be found directly in the “Ask your friends” booklet.                             • You should find being a Savvy Circle member good fun. However if you do ever need a little
                                                                                                    help, we’re always here for you.
                                                                                                  • If you’re having trouble raising interest in a particular product, or have questions about it, we’ll
                                                                                                    help in any way we can - just get in touch.
                                                                                                  • Either send a contact request using the "help" button in your personal Savvy Circle member
                                                                                                    profile - or just email us direct at info@savvycircle.co.uk

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The message to spread.

                                                                     Olay Essentials Complete Care
     The new Venus & Olay razor shaves                               Multiradiance Fluid gives your
      incredibly close and helps lock in                            skin everything it needs most for
             my skin’s moisture*.                                    effortlessly radiant skin and an
                                                                         instant glow every day.

                    * For less dryness over time vs. Venus Breeze

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PROJECT INFORMATION

     Ideas For Spreading the Word.
                                                       There are loads of ways for you to
                                                       spread the word amongst your friends,
                                                       family and colleagues. Here are just a
                                                       few suggestions for you to consider:

                                                       Goddess night in: What’s better in the
                                                       middle of winter than a Goddess night in?
                                                       Host it in your home and ask everyone to
                                                       bring along a beauty product that makes
                                                       them feel like a Goddess. (Your pick: the
     Are you convinced? Then share your positive
     experiences with friends and family!              Venus & Olay five-blade razor.) Give your-
                                                       selves a revitalising leg massage to help
                                                       tone skin and improve circulation.

     Hit the streets: A woman and shopping are an infamous duo, just like Venus & Olay. Hit
     the streets with your favourite ladies: start with a mani-pedi, then browse the boutiques for
                                                                                                     Ladies night: Plan a girls night out. Invite friends to your flat to get ready for a
     an on-trend summer outfit – and finish up by trying on warm-weather dresses just for fun.
                                                                                                     smoking-hot evening out on the town. As you primp your hair and skin, and do your
     You’ll find many perfect moments to show off your smooth, glowing skin from head to toe!
                                                                                                     makeup, you’ll find the perfect moment to show them the Olay Essentials Complete Care
     Skincare trivia: There’s nothing more beautiful than an intelligent woman. Show your            Multiradiance Fluid you’ve fallen for. Even let them try it if they’re interested.
     smart by asking your friends, family and colleagues skincare trivia questions like:
                                                                                                     Get fit!: Follow through with your resolution to move more in 2013. Keep yourself
     • What did women use in the Stone Age to remove hair? (Answer: seashells)
                                                                                                     accountable by asking a friend or neighbour to join you. While you’re cooling down after
     • On average, how many hairs are on a woman’s leg? (Answer: over 8,000 per leg)
                                                                                                     a jog or trip to the gym, exchange tips about your beauty regimes. Share a coupon with
     • What is Cleopatra said to have bathed in? (Answer: milk and honey)
                                                                                                     her to try the daily facial moisturiser from Olay.
     • When did the first women’s razor appear? (Answer: the Gillette Milady Décolleté in 1915)
     • What famous woman plucked hairs from her forehead to look nobler?
                                                                                                     But you’ll probably come up with the best ideas yourself. We’re eager to share all
      (Answer: Queen Elizabeth I)
                                                                                                     creative ideas on our project blog on http://savvycircle.co.uk/venus-olay
     • Love social? Post the questions as your facebook status or on your blog. Let your
      friends with the right answers revel in all their glory!

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BACKGROUND INFORMATION

     The Insider’s Guide to Shaving.
     We thought we knew everything there is to know under the sun about shaving.                   Step 4: Stay sharp.
     Wet, lather, shave, rinse, repeat the next day, right? Well, after asking the experts,        Replace blades at the first sign of dullness
     we realised we still have a lot to learn.                                                     or discomfort. Because hair growth can vary
                                                                                                   dramatically depending on the person, you
     The perfect shave in seven steps.                                                             are the best judge, but on average, women
     Easy yet amazing tips that your mum – and best girlfriends – probably never                   replace blades after about 10 shaves..
     taught you.
                                                                                                   Step 5: Glide with ease.
                                                                                                   With a relaxed, comfortable hand, shave
                                                     Step 1: Get hydrated.
                                                                                                   in the direction that feels best for you.
                                                     A shower or bath before shaving makes                                                              Are you convinced? Then share your positive
                                                                                                   Avoid pushing on your skin: it won’t ensure          experiences with friends and family!
                                                     hair 60% easier to cut. But limit soaking
                                                                                                   you a closer shave.
                                                     to 15-20 minutes or skin may absorb too
                                                     much water, making it harder to get a         Step 6: Wait on the tricky spots.
                                                     close shave.                                  Finish your shave with difficult to reach places, including your knees and ankles. In these
                                                                                                   areas, using a razor designed for women’s curves – like the new Venus & Olay razor –
                                                     Step 2: Cleanse and prep.                     really makes a big difference.
                                                     Remove natural oils and perspiration by
                                                                                                   Step 7: Add the finishing touch.
                                                     washing your legs and underarms. Then
                                                                                                   Moisturising your skin after shaving is a must if you want a silky, gorgeous glow. Or use
                                                     prepare the area with a shave gel (skip the
                                                                                                   the Venus & Olay five-blade razor with built-in moisturising properties that helps lock in
                                                     prep if you’re using the Venus & Olay five-
                                                                                                   your skin’s moisture* without an additional step.
                                                     blade razor: it comes with Olay Moisture
                                                     Bars).
                                                                                                   Shopping tip: The perfect razor
                                                     Step 3: Select smartly.                                              The razor you use has a big impact on the outcome you get. For
                                                     Equipping yourself with the right razor is                           the best-possible shave, Venus & Olay celebrity beauty expert
                                                     key to getting the silky skin you want.                              Nathalie Eleni recommends a razor that:
     A five-blade razor like Venus & Olay adjusts to women’s natural contours and curves.                                  • Is made specially for women
     The additional blades allow the blade cartridge to stay in close contact with the skin                               • Comes with five spring-mounted blades
     for a close, comfortable shave.                                                                                      • Has an ergonomic handle
                                                                                                                          • Includes a built-in shave-gel bar
     * For less dryness over time vs. Venus Breeze

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BACKGROUND INFORMATION

     Ask the Expert: Healthy Skin
                                                                                                  I want to be sure that the beauty
                                     Dr. Gayathri K. Perera, Consultant Dermatologist at
                                                                                                  products I select are great for my skin.
                                     West Middlesex University Hospital, answers your
                                                                                                  What ingredients in the new Venus &
                                     FAQs on getting – and keeping – balanced, beautiful
                                                                                                  Olay five-blade razor have beneficial
                                     skin.
                                                                                                  skin effects?
                                                                                                  Glycerine, a key ingredient in Olay’s
                                     I’m confused by the varying advice out there. Could
                                                                                                  skincare products, is a natural hydrating
                                     you please clarify what I should be doing to keep my
                                                                                                  factor that draws in moisture from the
                                     skin healthy?
                                                                                                  air. Kokum butter is a botanical butter
                                     Lock in skin’s moisture with moisturisers that contain
                                                                                                  from the same family as cocoa and shea-butter and comes from the seed of the kokum
                                     good quality butters or oils. Be careful to not apply very
                                                                                                  fruit. Botanical butters are used extensively in skin creams for their properties of skin
                                     thick moisturisers to your face since they could block
                                                                                                  softening. Both the lubrastrip and shave-gel bars contain a water-soluble lubricating
     your pores and promote breakouts. For the rest of your body, body butters are good: they
                                                                                                  polymer, which swells upon contact with water and forms a protective, cushioning layer.
     melt at body temperature and are absorbed rapidly into the skin to keep it healthy. For a
                                                                                                  This lubricant is known to help ensure a smoother glide when shaving. Petrolatum (or
     smooth shave, always use a razor with a five-blade system and preferably a shave-gel
                                                                                                  petroleum jelly) is water-repelling so is not absorbed by the skin. Instead it acts as a skin
     bar, which helps replenish skin’s moisture while shaving.
                                                                                                  protectant, helping to seal in the skin's moisture and prevent it from evaporating.

     My skin seems to have a mind of its own. What are your top tips for keeping skin
                                                                                                  Ingredient checklist
     balanced and calm?
                                                                                                  For skin with a desirable glow, look for a shave-gel or moisture bar with:
     Great question! My advice on keeping skin balanced and calm is:
                                                                                                  • Glycerine
     Select the right products for your skin type and get into a regular, consistent skin care
                                                                                                  • A botanical butter such as kokum butter
     routine.
                                                                                                  • Petrolatum
     • Be careful in the sun and always use an SPF.
                                                                                                  • A glossing agent
     • Try a self-tanning lotion for a golden glow without exposure to UV rays.
     • Look after your legs by investing in a technologically advanced razor that creates a
       protective layer of lubrication between skin and blades.

22                                                                                                                                                                                                23
BACKGROUND INFORMATION

     Beautiful Skin Through the Ages.
                                                                                                         1915: First Razor for Women Appears
                                             For centuries, women’s beauty routines have relied
                                                                                                         The Gillette Milady Décolleté is the first razor
                                             on a range of techniques and treatments to achieve
                                                                                                         specifically made for women.
                                             smooth, healthy-looking skin.

                                                                                                         1920s America
                                             The Stone Age
                                             On the quest for smooth, hair-free skin, women used         Popular garb of the time left legs bare and underarms
                                             sharpened rocks and seashells to remove hair. Ouch!         visible, driving women to remove unwanted body hair.

                                             Ancient Egypt                                               World War II
                                             To help retain moisture in her skin, Cleopatra is said to   Scarcity of nylon hosiery causes many women to
                                             have bathed in milk, honey, and botanicals.                 apply make-up to fake the look of stockings. Hair-free
                                                                                                         legs make it easier to replicate the look.
                                             Ancient Rome
                                             Pure, pale skin was the trend of the times. Before apply-   1952: Oil of Olay Debuts
                                             ing a face whitening powder, Roman women treated their
                                                                                                         South African chemist Graham Wulff creates the
                                             skin with masks containing everything from juices and
     seeds to sulphur and marrow.                                                                        iconic beauty fluid that moisturises skin and makes
                                                                                                         women feel feminine and beautiful.
     Arabia
     Early Arabian women used a “bandandoz”, an epilator-like contraption to pull out leg hair.          1960s
                                                                                                         By now, many women follow a daily multi-step skin care routine involving cleansing,
     The Middle Ages                                                                                     toning and moisturising.
     Beer or wine baths were popular as a way to rejuvenate and regenerate the skin.
                                                                                                         2001 Venus is launched
     16th Century England                                                                                The razor with refined technology tailored to women’s bodies revolutionizes shaving.
     Many noble women – including Queen Elizabeth I herself – plucked hairs from the top of
     their foreheads for a nobler look.                                                                  2005: Launch of Olay Essentials Complete Care Multiradiance Fluid
                                                                                                         Women swoon for this complete formula with a moisturiser, SPF protection, and skin-
                                                                                                         loving vitamins plus natural light-reflecting elements for a radiant glow.

                                                                                                         January 2013: UK premier of the Venus & Olay Razor
                                                                                                         For the first time, two best-loved women’s brands pair up for a razor that shaves incredib-
                                                                                                         ly close and helps lock in skin’s moisture*.

     * For less dryness over time vs. Venus Breeze

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BACKGROUND INFORMATION ON P&G

     P&G: The Company.
                                                 The brands Gillette Venus and Olay belong to the      Around 4.6 billion times per day, people from all over the world come in contact with
                                                 company Procter & Gamble, which has been suc-         Procter & Gamble brands. In nine out of ten households there is at least one product
                                                 cessful with numerous brands in Great Britain for     from P&G.
                                                 over 50 years.
     P&G, the company behind                                                                           From the white Dash man and the Duracell bunny to the sweet Ariel clementine: the
     strong brands.
                                                 Whether for cosmetics and shaving, home or health:    brands from P&G are familiar to many people from the media. Procter & Gamble’s goal
                                                 good brand-named products make life a little easier   is to make people’s lives a little more enjoyable – one day at a time. For new product
     every day. Many of the products we trust come from Procter & Gamble.                              development and product enhancements, P&G place high value on sustainability: the
                                                                                                       company cultivates their brands with the following generations in mind, and supports
     Procter & Gamble has been around since 1837, when two Europeans, William Procter                  future-orientated and social projects.
     and James Gamble, founded the company in Ohio, USA. Since then, the company’s 175
     year history has been distinguished by its innovations and strong brands.

     P&G products are known for their quality.

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BACKGROUND INFORMATION ON SUPERSAVVYME

     Making Every Day More
     Rewarding: supersavvyme.                                                                     to enjoying giveaways, attractive coupons for everyday products, free product samples,
                                                                                                  product tests, and much more.
     Individual brands and the people who use them are a top priority for P&G.
                                                                                                  Members of supersavvyme are often some of the first to learn about new products –
                                                                                                  which they get to try and give an honest opinion of. Just like you’re currently doing in this
                                                                                                  Savvy Circle project with Venus & Olay.

                                                                                                  Supersavvyme product tests are exciting for members of the Savvy Circle as well as
                                                                                                  for P&G brand managers and product developers because they present the chance to
                                                                                                  improve existing products or develop new ones.

                                                                                                  Whether you’re testing something yourself and gathering feedback, like in this Savvy
                                                                                                  Circle project with Venus & Olay, or benefiting from the reviews and recommendations
                                                                                                  of other participants, supersavvyme is the place to go for ideas and inspiration – and for
                                                                                                  simply rewarding yourself.

     At supersavvyme we strive to show you ways to make the most out of every moment
     of every day. A place to share ideas, be inspired and treat yourself, our platform offers
     you a wealth of information, tips, products and practical services in the following areas:

     • Style & Beauty                           • Food
                                                                                                                Member of the Savvy Circle
     • Home & Garden                            • Health & Wellbeing
     • Family Life
                                                                                                  Are your friends, family, colleagues or neighbours also interested in new products
     So now supersavvyme has over 1 million registered members we’ve relaunched our website.      and helpful tips? Tell them about supersavvyme and the chance to: learn about new
     As a registered user, you can now upload your own product reviews, share interesting         brands as a brand ambassador, contribute to an online community with over one million
     articles with other mums, get expert advice and benefit from exclusive offers, in addition    members, share your experiences with others, and influence a reputable brand with
                                                                                                  your opinions. Learn more at http://www.supersavvyme.co.uk/

28                                                                                                                                                                                                29
SUMMARY

     Information Summary.
     The new Venus & Olay five-blade razor                                                                        Olay Essentials Complete Care Multiradiance Fluid

     Shaves incredibly close and helps lock in skin’s moisture*.                                                 24 hour moisturising for long-lasting hydration.

     A great addition to your beauty and skincare routine.                                                       SPF15 UVA/UVB broad spectrum to help protect your skin from daily incidental sun
                                                                                                                 exposure.
     For the first time ever, Venus’ shaving and Olay’s skincare expertise join together:
                                                                                                                 Skin pampering vitamins B3 & E and Pro-Vitamin B5.

                                                   • Enhanced Olay Moisture Bars with special                    Essentials Multiradiance Fluid is:

                                                     moisturising agents that help replenish skin’s moisture*.   • Dermatologically tested
                                                   • Five-blade system: each thin blade is spring-mounted        • Non-greasy
                                                     so it individually adjusts to your skin, effectively        • Easily absorbed
                                                     removing every hair.                                        • And won’t clog pores
                                                   • Optimised design for an even better glide across
                                                     feminine curves.                                            First launched in 2005.
                                                   • Glossing agent that creates a desirable post-shave
                                                     glow.                                                       RRP: £7.99**

                                                   Launched in January 2013.

                                                   RRP £10.99**.

     * For less dryness over time vs. Venus Breeze
     **Retail pricing is at the sole discretion of the retailer.

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http://savvycircle.co.uk/venus-olay
   Your contact for this project:
     dani@savvycircle.co.uk
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