Venus & Olay: For Smooth, Glowing Skin from Head to Toe.
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WELCOME TO THE PROJECT Welcome to Our Savvy Circle In this project we want you to ... Project With Venus & Olay! ... try out the new Venus & Olay razor with Olay moisture Try out. Over the next eight weeks, we’ll have the chance to try two products from Venus bars and Olay Essentials Complete Care Multiradiance & Olay: The new Venus & Olay razor with Olay moisture bars and Olay Essentials Fluid together with 3,000 members of the Savvy Circle. Complete Care Multiradiance Fluid. Discover a match made in skin heaven that gives you smooth, glowing skin from head to toe. ... become Online Ambassadors, collect and spread Spread experience. all experiences with the new Venus & Olay razor with Olay moisture bars and Olay Essentials Complete Care Multiradiance Fluid online, e.g. on video or review platforms, boots.com or at our Tried & Tested site. ... express your opinion of the new Venus & Olay razor with Share opinion. Olay moisture bars features and Olay Essentials Complete Care Multiradiance Fluid effects in three online surveys. Be the fi rst to create your perfect summer look with Venus and Olay. We’ll have the chance to try out and spread the word about the new Venus & Olay razor with Olay moisture bars and Olay Essentials Complete Care Multiradiance Fluid, along ... ask your friends and collect lots of conversation Report. with 3,000 members of the Savvy Circle. reports: What were your experiences whilst talking about the products? How many people did you speak to? We’re looking forward to an exciting eight weeks together! What impression did your friends and family have of the products? 2 3
PRODUCT INFORMATION For Smooth, Glowing Skin …to Toe. From Head... Along with using a great facial moisturiser, ensure your favourite assets are flaunt- With spring just around the corner, it’s high time to think about getting a flawless worthy and hair-free as a key part of sum- warm-weather look. The best place to begin? With smooth, soft summer-ready skin. mer beauty prep. Because smooth, silky legs are always ready for your favourite Our recommendations for your skincare short-shorts, mini-skirt, and sweet summer and beauty regime: Olay Essentials dress – or spontaneous trips to the pool. Complete Care Multiradiance Fluid and the new Venus & Olay razor with Olay In the world of skincare, shaving has clear moisture bars. Both have been advantages: it’s convenient, effective and Silky, soft legs beg for sun-drenched fun! designed to help you achieve the head kind to your budget. But if you’re like many to toe look you want during the year’s women, you might be worried about shaving being harsh on your skin. Thankfully there’s sunniest months. the new Venus & Olay razor with Olay moisture bars. The right daily moisturiser lays the So how is the new Venus & Olay five-blade razor different? foundation for healthy-looking skin. Olay Include these great products in your summer For the first time ever, Venus five-blade technology pairs with Olay skincare expertise to beauty rituals. Essentials Complete Care Multiradiance create a five-blade razor with Olay moisture bars that shaves incredibly close and helps Fluid gives your skin everything it needs lock in skin’s moisture*. The results: less dryness* – and skin that is irresistibly smooth. most for effortlessly radiant skin and an instant glow every day. What makes the Olay Essentials Complete Care Multiradiance Fluid so unique? It’s specially designed to give your skin all it needs to look healthy and radiant: 24-hour moisturisation, an SPF, skin-pampering vitamins and natural light reflecting particles. * For less dryness over time vs. Venus Breeze 4 5
PRODUCT INFORMATION Now the Venus You Love – Joins the Olay You Adore. Imagine one razor that shaves incredibly close – and gives you lusciously silky The skin conditioners in the razor’s built-in legs. Introducing the new Venus & Olay five-blade razor with Olay Moisture Bars: Olay Moisture Bars help replenish your everything you need for a great shaving experience. skin’s moisture*, making it smooth and beautiful. To use, simply wet the razor and the Olay Moisture Bars will release a light lather full of skin-friendly ingredients. No need for a separate shave gel! You can The new Venus & Olay razor shaves incredibly close and easily integrate the Venus & Olay razor helps lock in skin’s moisture* thanks to: into your existing beauty and skincare • Enhanced Olay Moisture Bars: a light lather with regime – enjoy legs that are smooth, less special skin conditioners helps replenish skin’s dry* and beautiful. moisture*. Just wet the razor and shave! • Five-blade system: each thin blade is spring-mounted How the Olay Moisture Bars work so the razor individually adjusts to your skin, effectively • Excellent lubrication allows razor to glide over your skin. removing every hair. • Ingredients like glycerine and petrolatum benefit skin in wet environments. • Optimised design: now glides even better across • Kokum butter naturally keeps skin soft. feminine curves and provides improved lubrication. • Glossing agent gives your skin a desirable post-shave glow. • Lovely scent: tantalises your senses with notes of • Helps lock in skin’s moisture*. caramel and peach. Did you know? Keeping your skin hydrated is essential. Especially during and after shaving, adding moisture helps make skin more supple and gives it a youthful look. * For less dryness over time vs. Venus Breeze 6 7
PRODUCT INFORMATION Olay Essentials Complete Care Multiradiance Fluid. The product gives your skin everything it needs most to look healthy and beauti- How do I use it? ful – PLUS up to 70% more visibly radiant skin after your first application*. Apply liberally and gently massage onto your face and neck. Avoid getting it in your eyes. Why is Essentials Multiradiance right Do you have any hints & tips? for me? Beautiful skin starts with the right facial cleanser. Because it’s a daily facial moisturiser Use Olay Essentials Facial Cleansers for a that has been specially designed to give fresh start to your skincare routine. your skin everything it needs most to look healthy and noticeably radiant: Essentials Multiradiance Fluid is: • 24-hour moisturisation for long-lasting • Dermatologically tested hydration. • Non-greasy • SPF15 UVA/UVB broad spectrum • Easily absorbed to help protect your skin from daily • And won’t clog pores incidental sun exposure. • Skin pampering vitamins B3 & E and Pro-Vitamin B5. • PLUS natural light reflecting particles and mandarin extract. The formula helps revitalise your skin’s appearance and give you a more radiant look. What results can I expect? Up to 70% more visibly radiant skin after your first application.* Did you know? SPF15 is the minimum level of daily UV protection recommended by dermatologists to reduce the risk of skin damage caused by UV rays. *versus bare skin 8 9
Your Starter Kit. How It All Works. 1 FAMILIARISE YOURSELF WITH THE PRODUCTS. At the beginning of the project all participating members of the Savvy Circle will receive a free starter kit containing the following: After receiving your ambassador packet, have a look through the contents with family or friends. In this handbook, discover the capabilities and features of the Venus & Olay razor and learn about the benefits of Olay Essentials Complete Care Multiradiance Fluid, and get For you to try out yourself: ready for the perfect look from head to toe. Then it’s time to give it a go! 1x Venus & Olay five-blade razor 1x Olay Essentials Complete Care Multiradiance Fluid Taking photos: 1x “Ask your friends” booklet to survey those around you We would be delighted if you would share your unpacking and trying out fun by taking a few photos. To send us your photos of unpacking and spreading the word, together with To pass on to friends, family, colleagues and your “conversation report”, simply go to http://savvycircle.co.uk/venus-olay and click on neighbours: “Submit conversation report”. 10x Venus & Olay beauty cards with tips and a money-saving coupon 10x Olay beauty cards with tips and a money-saving coupon 2 YOUR IMPRESSIONS AND OPINION. As a member of the Savvy Circle project, please express your opinion and give feedback on the Venus & Olay razor as well as the Olay Essentials Complete Care Multiradiance Fluid during the eight-week project duration by participating in three surveys: • the online starter survey at the beginning of the project • the mid-term online survey in the middle of the project All of your questions and ideas can be discussed on our • the final online survey at the end of the project project blog: http://savvycircle.co.uk/venus-olay We’ll let you know via email as soon as it’s possible to take part. We look forward to hearing about your experiences! The best way to get your questions and suggestions to us is via email: venus-olay@savvycircle.co.uk 10 11
3 DOCUMENT YOUR EXPERIENCES. 4 SPREAD THE WORD. Become an online ambassador! With the experiences you have in this Savvy Circle If you like the two products we’re trying out in this project then, together with the other project, you can help others who are looking for a new razor or moisturiser. Document project participants, you can spread the word about them. your test experiences and results online to make them available to others. Your task as a project participant: • Write and publish 2-5 test reports on the Venus & Olay five-blade razor • Write and publish 2-5 test reports on the Olay Essentials Complete Care Multiradiance Fluid What are test reports? Test reports are product reviews. One test report is ideally devoted to one topic, for You example: Your colleagues Your acquaintances • special functions of the razor from the gym • the handling of the razor • the results you get with the Venus & Olay five-blade razor • the effects of the Olay Essentials Complete Care Multiradiance Fluid Your relatives Your neighbours Please deal with only one product in each test report. Your friends Test reports can appear in various forms and can be published in different places. You can: Document your experiences in videos and upload them online. Or compose written • Use it as a conversation starter: take a Venus & Olay five-blade razor with you to the reviews with pictures for your personal blog or product review platforms such as gym or spa. boots.com or our Tried & Tested site. • Wear clothing that flaunts your gorgeous, silky-smooth legs. • Listen to those around you: Friend dissatisfied with her skin? Sister looking for a Share links to the reports: moisturiser with an SPF? Tell them about Olay Essentials Complete Care Multiradiance Let us know where we can find your test reports by sending us the links. It’s easy to do Fluid! using our test report tool. You will find the tool on your personal Savvy Circle dashboard. • When colleagues or friends comment on your radiant skin, let them in on your secret: your great new moisturiser. Give them a coupon to try it for themselves. You can find even more ways to spread the word on pages 18-19 of this project handbook. 12 13
Guidelines. 5 OPINIONS OF FRIENDS AND FAMILY. We’ve put together a few handy guidelines to help you make the most of being a member of the Savvy Circle. You share your opinion with us in three online surveys. But the opinions, questions and ideas of your friends and family could give useful suggestions to Venus and Olay product developers. There are two ways in which you can share what your friends, relatives and 1. You are the decision-maker • Becoming a member of the Savvy Circle is entirely up to you. colleagues think: • You can choose which projects you get involved in - and which products you want to try for free, with no obligation. Report on your conversations. • If a particular project doesn’t interest you, simply decline to take part. The Venus and Olay product development teams hope you enjoy the projects and are keen to listen to your feedback and thoughts. This is why it’s so important that you tell 2. Be honest us about your conversations with friends and family. The best way to do so is to write a • Let everyone in the project know that you are a member of the Savvy Circle with supersavvyme. conversation report each time you speak about the Venus & Olay five-blade razor and • Don’t second-guess friends and family - tell them up front what you think of the product. Olay Essentials Complete Care Multiradiance Fluid. • Remember - don’t make things sound better than they really are. If you come across a new product you don’t like, let us know what you think is wrong with it - and how we could make it better. We are also keen on finding out how many people you were able to talk to, how the products were perceived and what the most frequent questions about the products were. 3. Be sincere Writing reports is very simple: Simply go to http://savvycircle.co.uk/venus-olay and • Only recommend test products to other people if you think the product is worth it. click on “Submit conversation report”. • No need to oversell anything - just tell people about the new product naturally. • There’s room for all opinions - even if they don’t tally with your own. Ask your friends. This is your chance to get your friends and relatives involved in our Savvy Circle project 4. Be a friend for the Venus & Olay five-blade razor and Olay Essentials Complete Care Multiradiance • You will have a chance to share your opinions with other Savvy Circle members on our project blog. Fluid! Share your expert knowledge and use these sheets to survey your friends, family • To encourage honest debate, it’s important to be friendly and open. and colleagues. The combined results will then be analysed and (anonymously) handed over to the teams of Venus and Olay. More detailed information on how to survey your 5. Backing you all the way friends can be found directly in the “Ask your friends” booklet. • You should find being a Savvy Circle member good fun. However if you do ever need a little help, we’re always here for you. • If you’re having trouble raising interest in a particular product, or have questions about it, we’ll help in any way we can - just get in touch. • Either send a contact request using the "help" button in your personal Savvy Circle member profile - or just email us direct at info@savvycircle.co.uk 14 15
The message to spread. Olay Essentials Complete Care The new Venus & Olay razor shaves Multiradiance Fluid gives your incredibly close and helps lock in skin everything it needs most for my skin’s moisture*. effortlessly radiant skin and an instant glow every day. * For less dryness over time vs. Venus Breeze 16 17
PROJECT INFORMATION Ideas For Spreading the Word. There are loads of ways for you to spread the word amongst your friends, family and colleagues. Here are just a few suggestions for you to consider: Goddess night in: What’s better in the middle of winter than a Goddess night in? Host it in your home and ask everyone to bring along a beauty product that makes them feel like a Goddess. (Your pick: the Are you convinced? Then share your positive experiences with friends and family! Venus & Olay five-blade razor.) Give your- selves a revitalising leg massage to help tone skin and improve circulation. Hit the streets: A woman and shopping are an infamous duo, just like Venus & Olay. Hit the streets with your favourite ladies: start with a mani-pedi, then browse the boutiques for Ladies night: Plan a girls night out. Invite friends to your flat to get ready for a an on-trend summer outfit – and finish up by trying on warm-weather dresses just for fun. smoking-hot evening out on the town. As you primp your hair and skin, and do your You’ll find many perfect moments to show off your smooth, glowing skin from head to toe! makeup, you’ll find the perfect moment to show them the Olay Essentials Complete Care Skincare trivia: There’s nothing more beautiful than an intelligent woman. Show your Multiradiance Fluid you’ve fallen for. Even let them try it if they’re interested. smart by asking your friends, family and colleagues skincare trivia questions like: Get fit!: Follow through with your resolution to move more in 2013. Keep yourself • What did women use in the Stone Age to remove hair? (Answer: seashells) accountable by asking a friend or neighbour to join you. While you’re cooling down after • On average, how many hairs are on a woman’s leg? (Answer: over 8,000 per leg) a jog or trip to the gym, exchange tips about your beauty regimes. Share a coupon with • What is Cleopatra said to have bathed in? (Answer: milk and honey) her to try the daily facial moisturiser from Olay. • When did the first women’s razor appear? (Answer: the Gillette Milady Décolleté in 1915) • What famous woman plucked hairs from her forehead to look nobler? But you’ll probably come up with the best ideas yourself. We’re eager to share all (Answer: Queen Elizabeth I) creative ideas on our project blog on http://savvycircle.co.uk/venus-olay • Love social? Post the questions as your facebook status or on your blog. Let your friends with the right answers revel in all their glory! 18 19
BACKGROUND INFORMATION The Insider’s Guide to Shaving. We thought we knew everything there is to know under the sun about shaving. Step 4: Stay sharp. Wet, lather, shave, rinse, repeat the next day, right? Well, after asking the experts, Replace blades at the first sign of dullness we realised we still have a lot to learn. or discomfort. Because hair growth can vary dramatically depending on the person, you The perfect shave in seven steps. are the best judge, but on average, women Easy yet amazing tips that your mum – and best girlfriends – probably never replace blades after about 10 shaves.. taught you. Step 5: Glide with ease. With a relaxed, comfortable hand, shave Step 1: Get hydrated. in the direction that feels best for you. A shower or bath before shaving makes Are you convinced? Then share your positive Avoid pushing on your skin: it won’t ensure experiences with friends and family! hair 60% easier to cut. But limit soaking you a closer shave. to 15-20 minutes or skin may absorb too much water, making it harder to get a Step 6: Wait on the tricky spots. close shave. Finish your shave with difficult to reach places, including your knees and ankles. In these areas, using a razor designed for women’s curves – like the new Venus & Olay razor – Step 2: Cleanse and prep. really makes a big difference. Remove natural oils and perspiration by Step 7: Add the finishing touch. washing your legs and underarms. Then Moisturising your skin after shaving is a must if you want a silky, gorgeous glow. Or use prepare the area with a shave gel (skip the the Venus & Olay five-blade razor with built-in moisturising properties that helps lock in prep if you’re using the Venus & Olay five- your skin’s moisture* without an additional step. blade razor: it comes with Olay Moisture Bars). Shopping tip: The perfect razor Step 3: Select smartly. The razor you use has a big impact on the outcome you get. For Equipping yourself with the right razor is the best-possible shave, Venus & Olay celebrity beauty expert key to getting the silky skin you want. Nathalie Eleni recommends a razor that: A five-blade razor like Venus & Olay adjusts to women’s natural contours and curves. • Is made specially for women The additional blades allow the blade cartridge to stay in close contact with the skin • Comes with five spring-mounted blades for a close, comfortable shave. • Has an ergonomic handle • Includes a built-in shave-gel bar * For less dryness over time vs. Venus Breeze 20 21
BACKGROUND INFORMATION Ask the Expert: Healthy Skin I want to be sure that the beauty Dr. Gayathri K. Perera, Consultant Dermatologist at products I select are great for my skin. West Middlesex University Hospital, answers your What ingredients in the new Venus & FAQs on getting – and keeping – balanced, beautiful Olay five-blade razor have beneficial skin. skin effects? Glycerine, a key ingredient in Olay’s I’m confused by the varying advice out there. Could skincare products, is a natural hydrating you please clarify what I should be doing to keep my factor that draws in moisture from the skin healthy? air. Kokum butter is a botanical butter Lock in skin’s moisture with moisturisers that contain from the same family as cocoa and shea-butter and comes from the seed of the kokum good quality butters or oils. Be careful to not apply very fruit. Botanical butters are used extensively in skin creams for their properties of skin thick moisturisers to your face since they could block softening. Both the lubrastrip and shave-gel bars contain a water-soluble lubricating your pores and promote breakouts. For the rest of your body, body butters are good: they polymer, which swells upon contact with water and forms a protective, cushioning layer. melt at body temperature and are absorbed rapidly into the skin to keep it healthy. For a This lubricant is known to help ensure a smoother glide when shaving. Petrolatum (or smooth shave, always use a razor with a five-blade system and preferably a shave-gel petroleum jelly) is water-repelling so is not absorbed by the skin. Instead it acts as a skin bar, which helps replenish skin’s moisture while shaving. protectant, helping to seal in the skin's moisture and prevent it from evaporating. My skin seems to have a mind of its own. What are your top tips for keeping skin Ingredient checklist balanced and calm? For skin with a desirable glow, look for a shave-gel or moisture bar with: Great question! My advice on keeping skin balanced and calm is: • Glycerine Select the right products for your skin type and get into a regular, consistent skin care • A botanical butter such as kokum butter routine. • Petrolatum • Be careful in the sun and always use an SPF. • A glossing agent • Try a self-tanning lotion for a golden glow without exposure to UV rays. • Look after your legs by investing in a technologically advanced razor that creates a protective layer of lubrication between skin and blades. 22 23
BACKGROUND INFORMATION Beautiful Skin Through the Ages. 1915: First Razor for Women Appears For centuries, women’s beauty routines have relied The Gillette Milady Décolleté is the first razor on a range of techniques and treatments to achieve specifically made for women. smooth, healthy-looking skin. 1920s America The Stone Age On the quest for smooth, hair-free skin, women used Popular garb of the time left legs bare and underarms sharpened rocks and seashells to remove hair. Ouch! visible, driving women to remove unwanted body hair. Ancient Egypt World War II To help retain moisture in her skin, Cleopatra is said to Scarcity of nylon hosiery causes many women to have bathed in milk, honey, and botanicals. apply make-up to fake the look of stockings. Hair-free legs make it easier to replicate the look. Ancient Rome Pure, pale skin was the trend of the times. Before apply- 1952: Oil of Olay Debuts ing a face whitening powder, Roman women treated their South African chemist Graham Wulff creates the skin with masks containing everything from juices and seeds to sulphur and marrow. iconic beauty fluid that moisturises skin and makes women feel feminine and beautiful. Arabia Early Arabian women used a “bandandoz”, an epilator-like contraption to pull out leg hair. 1960s By now, many women follow a daily multi-step skin care routine involving cleansing, The Middle Ages toning and moisturising. Beer or wine baths were popular as a way to rejuvenate and regenerate the skin. 2001 Venus is launched 16th Century England The razor with refined technology tailored to women’s bodies revolutionizes shaving. Many noble women – including Queen Elizabeth I herself – plucked hairs from the top of their foreheads for a nobler look. 2005: Launch of Olay Essentials Complete Care Multiradiance Fluid Women swoon for this complete formula with a moisturiser, SPF protection, and skin- loving vitamins plus natural light-reflecting elements for a radiant glow. January 2013: UK premier of the Venus & Olay Razor For the first time, two best-loved women’s brands pair up for a razor that shaves incredib- ly close and helps lock in skin’s moisture*. * For less dryness over time vs. Venus Breeze 24 25
BACKGROUND INFORMATION ON P&G P&G: The Company. The brands Gillette Venus and Olay belong to the Around 4.6 billion times per day, people from all over the world come in contact with company Procter & Gamble, which has been suc- Procter & Gamble brands. In nine out of ten households there is at least one product cessful with numerous brands in Great Britain for from P&G. over 50 years. P&G, the company behind From the white Dash man and the Duracell bunny to the sweet Ariel clementine: the strong brands. Whether for cosmetics and shaving, home or health: brands from P&G are familiar to many people from the media. Procter & Gamble’s goal good brand-named products make life a little easier is to make people’s lives a little more enjoyable – one day at a time. For new product every day. Many of the products we trust come from Procter & Gamble. development and product enhancements, P&G place high value on sustainability: the company cultivates their brands with the following generations in mind, and supports Procter & Gamble has been around since 1837, when two Europeans, William Procter future-orientated and social projects. and James Gamble, founded the company in Ohio, USA. Since then, the company’s 175 year history has been distinguished by its innovations and strong brands. P&G products are known for their quality. 26 27
BACKGROUND INFORMATION ON SUPERSAVVYME Making Every Day More Rewarding: supersavvyme. to enjoying giveaways, attractive coupons for everyday products, free product samples, product tests, and much more. Individual brands and the people who use them are a top priority for P&G. Members of supersavvyme are often some of the first to learn about new products – which they get to try and give an honest opinion of. Just like you’re currently doing in this Savvy Circle project with Venus & Olay. Supersavvyme product tests are exciting for members of the Savvy Circle as well as for P&G brand managers and product developers because they present the chance to improve existing products or develop new ones. Whether you’re testing something yourself and gathering feedback, like in this Savvy Circle project with Venus & Olay, or benefiting from the reviews and recommendations of other participants, supersavvyme is the place to go for ideas and inspiration – and for simply rewarding yourself. At supersavvyme we strive to show you ways to make the most out of every moment of every day. A place to share ideas, be inspired and treat yourself, our platform offers you a wealth of information, tips, products and practical services in the following areas: • Style & Beauty • Food Member of the Savvy Circle • Home & Garden • Health & Wellbeing • Family Life Are your friends, family, colleagues or neighbours also interested in new products So now supersavvyme has over 1 million registered members we’ve relaunched our website. and helpful tips? Tell them about supersavvyme and the chance to: learn about new As a registered user, you can now upload your own product reviews, share interesting brands as a brand ambassador, contribute to an online community with over one million articles with other mums, get expert advice and benefit from exclusive offers, in addition members, share your experiences with others, and influence a reputable brand with your opinions. Learn more at http://www.supersavvyme.co.uk/ 28 29
SUMMARY Information Summary. The new Venus & Olay five-blade razor Olay Essentials Complete Care Multiradiance Fluid Shaves incredibly close and helps lock in skin’s moisture*. 24 hour moisturising for long-lasting hydration. A great addition to your beauty and skincare routine. SPF15 UVA/UVB broad spectrum to help protect your skin from daily incidental sun exposure. For the first time ever, Venus’ shaving and Olay’s skincare expertise join together: Skin pampering vitamins B3 & E and Pro-Vitamin B5. • Enhanced Olay Moisture Bars with special Essentials Multiradiance Fluid is: moisturising agents that help replenish skin’s moisture*. • Dermatologically tested • Five-blade system: each thin blade is spring-mounted • Non-greasy so it individually adjusts to your skin, effectively • Easily absorbed removing every hair. • And won’t clog pores • Optimised design for an even better glide across feminine curves. First launched in 2005. • Glossing agent that creates a desirable post-shave glow. RRP: £7.99** Launched in January 2013. RRP £10.99**. * For less dryness over time vs. Venus Breeze **Retail pricing is at the sole discretion of the retailer. 30 31
http://savvycircle.co.uk/venus-olay Your contact for this project: dani@savvycircle.co.uk
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