VALUATIONS IN PUBLIC AND PRIVATE SAAS COMPANIES - INTRODUCING THE TBP SAASY-NESS INDEX SCORE (TSI SCORE) JULY 2021 - TRUE BLUE ...

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Valuations in Public and Private SaaS Companies
Introducing the TBP SaaSy-ness Index Score (TSI Score™)
July 2021
Table of Contents

▪ Key Valuation Drivers for SaaS

▪ SaaS Company Valuations

▪ Introducing the TSI ScoreTM

▪ Supporting Data and Analysis

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Key Valuation Drivers for SaaS Companies

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Key Valuation Drivers in SaaS – Public Companies
Top Growth Drivers:

▪ Size
 – Larger companies are valued at premiums

▪ Revenue Growth Rate
 – Companies with higher growth rate have higher multiples

▪ Industry Vertical
 – Depending on the dynamic of the vertical, valuation multiples may be different

▪ Additional factors which influence valuation
 – Market leadership position
 – Market size
 – Market growth rates
 – Competitive landscape
 – Possibility of getting acquired

 Based on analysis of 59 publicly traded enterprise SaaS companies

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Valuation Drivers - Public vs Private SaaS Valuations

▪ Valuation multiples for public companies don’t translate 1:1 for private companies
 – Same valuation multiples, in absolute values, may not always be applicable to private companies in a secondary recap/full sale
 • They do help quantify valuation drivers
 – In certain situations, valuation multiples can be achieved through structure by building preferences for Preferred Stock
 – Depending on the relative size of the Company and TSI Score™, an appropriate discount to related public comps is often applied

▪ Annualized Recurring Revenue (ARR) for Software Subscriptions is a key metric
 – Some, not all, public companies break out recurring SaaS revenue
 – In private companies, investors and buyers separate ARR generated from proprietary IP from professional services or reseller revenues
 – Investors/Buyers apply different multiples to subscription vs services revenues to value the company accurately
 – For high growth SaaS Companies, buyers look at the Monthly Recurring Revenue (MRR), monthly churn, and multiply by 12 to get to
 Annualized Recurring Revenue (ARR) for that month and then apply an appropriate discount to the selected public comps.

▪ ARR Growth Rate with high gross margins is the strongest driver for higher valuations

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Valuation Drivers - Public vs Private SaaS Valuations (cont.)

▪ Gross margins as a proxy for differentiated offering
 – Ability to invest in R&D, ability to invest in sales and marketing expenses
 – Ability to generate future cash flow
 – Pricing power vs. “Buying” revenue growth through discounting

▪ Growth Rate, Gross Margins and the TSI Score™ applies to private companies for selecting appropriate public comps

▪ Financial accounting standards for public companies are rigorous
 – Its important to have good revenue and gross margin recognition practices for private companies
 – If buyers can trust the numbers, they can be more comfortable offering premium valuations

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Other Important Valuation Drivers – Private Companies

▪ Number of customers
 – More customers the better
 – Lower customer concentration is better

▪ Lifetime value of a customer (LTV) and Total cost of customer acquisition (TCAC)
 – LTV/TCAC is the key ratio
 – High growth companies should target ratio of 3-4 to maximize growth rates
 – High TCAC reflects high cost and difficulty of acquiring customers
 – High retention rate, low churn lead to high customer lifetime value

▪ Cost and time for competition to enter market

▪ Market leadership in a specific market niche

▪ Proprietary technology and differentiated go-to-market strategy

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SaaS Valuations

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Median Multiples: 2019 - 2021
The median multiple in 2021 for communication was the highest across all sectors

EV/LTM Revenue by Company Classification EV/LTM Revenue by Enterprise Value
 2019 2020 2021 2019 2020 2021

 21.6x
 25.0x
 19.6x 25.0x 22.7x 22.2x
 17.8x

 17.2x
 Median EV/LTM Revenue

 Median EV/LTM Revenue
 15.9x
 20.0x

 15.6x

 14.7x
 20.0x 17.3x

 13.8x

 13.2x
 12.6x

 11.6x

 11.1x
 15.0x

 10.5x
 10.3x

 10.1x

 10.0x
 15.0x
 9.9x

 9.8x

 9.2x
 11.3x10.7x 10.3x

 8.1x
 10.0x

 6.1x
 10.0x
 6.8x 6.3x
 4.3x 5.2x 5.9x
 5.0x 5.0x 3.1x

 0.0x 0.0x
 CRM Data/Analytics ERP & HCM Industry Communication IT $10B
 Accounting Vertical Enterprise Value

EV/LTM Revenue by Gross Margin % EV/LTM Revenue by Revenue Growth %
 2019 2020 2021 2019 2020 2021
 40.0x
 20.0x 33.5x

 Median EV/LTM Revenue
 Median EV/LTM Revenue

 15.6x 16.2x
 30.0x
 15.0x 14.0x
 22.5x
 11.1x 11.4x 11.6x
 10.1x 18.7x
 9.5x 9.5x 20.0x
 10.0x 8.3x 14.1x
 7.3x
 10.7x
 4.8x 8.7x 8.4x
 5.0x 10.0x 5.5x 6.1x 6.0x 6.5x
 5.0x

 0.0x 0.0x
 80% 30%
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Sources: CapIQ as of June 30 2019, 2020 and 2021 9
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Median Multiples: 2019 - 2021

▪ Communications has improved significantly YoY since 2019
 – Increasing communication valuations reflect continuing work-from-home / hybrid work models (remote work + in-person) which are
 expected to become the new norm
 – According to recent Gartner estimates1, the share of knowledge workers working remotely will increase to 47% in 2022 (up from 27% in
 2019)

▪ Companies with higher enterprise value and growth rates continue to be valued at higher multiples despite the
 continuing impact of COVID-19
 – Companies with revenue growth rates higher than 30% actually saw an increase in revenue multiples in 2021 compared with 2020
 – Zoom and Zscaler are outliers with especially high multiples

▪ Gross Margin
 – 2021 revenue multiples are the highest for companies with the largest gross margins

1 Source: Gartner research

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Multiples and Price Trend in the Software Market
 YTD EV/ Revenue Multiples
▪ Communications Index continues to outperform both the
 SaaS Index Communications Index Nasdaq Index
 broader Nasdaq and SaaS Index on a multiples/price 35.0x
 performance basis
 30.0x
 – Companies within the communications sector are benefitting from
 COVID-19 as individuals and businesses are relying more on cloud-based 25.0x
 communication systems in order to operate remotely (19.3x)
 20.0x
 – With the future of work trending towards a hybrid work model, (15.7x)
 communication companies are likely to see sustained growth 15.0x

 10.0x

▪ Besides Zoom, other communication companies such as Twilio 5.0x (5.2x)
 and Five9 have seen an increase in valuation multiples 0.0x
 Jan-20 Mar-20 May-20 Jul-20 Sep-20 Nov-20 Jan-21 Mar-21 May-21

 YTD Indexed Price Performance
▪ Revenue multiples and price for companies in verticals outside
 SaaS Index Communications Index Nasdaq Index
 that of communications have relatively underperformed since 300.0%
 the outbreak of COVID-19
 (234.4%)
 – Companies specifically within the data/analytics sector have been hit 240.0%
 hardest
 180.0%

 120.0% (96.8%)

 (59.2%)
 60.0%

Note: SaaS Index consists of 59 publicly traded enterprise SaaS companies shown on slides 23-24
 0.0%
Communications Index consists of 7 select communication companies shown on slide 23 Jan-20 Mar-20 May-20 Jul-20 Sep-20 Nov-20 Jan-21 Mar-21 May-21
Note: Data as of June 30, 2021
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 attribution to True Blue Partners
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TSI Score™: Most Reliable Indicator of SaaS Valuation Premiums

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True Blue Partners SaaSy-ness Index Score (TSI Score™)
TSI scores over 100% get a premium valuation
 2020
▪ Valuation mulitples in SaaS are driven by the sum of % Revenue
 Growth Rate and % Gross Margins 60.0x
 – Annualized Recurring Revenue is key
 50.0x
 – To achieve a premium valuation, a company must have a TSI score

 EV/LTM Revenue
 over 100 40.0x

 30.0x

 ™ = ℎ % + % 20.0x

 10.0x

 0.0x
 0% 50% 100% 150% 200%
 TSI Score™
▪ 2021 vs. 2020 TSI Score:
 – TSI scores are slightly more correlated in 2021 compared with 20201 2021
 60.0x
 – The number of companies with TSI scores over 100% in 2021 decreased
 compared to a similar time last year 50.0x

 – Zoom Video and Shopify are outliers and trading at elevated multiples

 EV/LTM Revenue
 40.0x

 • Zoom Video & Shopify went public in 2019 & 2015 respectively 30.0x

 20.0x

 10.0x

 0.0x
1 After removing outliers (including Zoom) 0% 50% 100% 150% 200%
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Sources: CapIQ as of June 30, 2020 and 2021 13
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TSI and Valuations: By IPO Date
Companies with TSI scores >100% in 2021 received similar, premium valuation multiples regardless of their IPO date (pre or post 2014)
Historically, newer companies (IPO post-2014) received higher valuations as compared to older companies (based on previous report)
IPO Post-2014 IPO Pre-2014

 2020 2021 2020 2021
 25.0x 25.0x
 21.3x 21.9x

 Median EV/LTM Revenue
 Median EV/LTM Revenue

 20.0x 17.8x 20.0x
 16.4x
 15.0x 15.0x
 11.6x
 9.8x 9.6x
 10.0x 8.3x 8.7x 10.0x
 7.3x
 6.2x
 5.0x 5.0x 4.0x

 0.0x 0.0x
 100% 100%
 TSI Score™ TSI Score™

 60.0x 60.0x

 50.0x 50.0x
 EV/LTM Revenue

 EV/LTM Revenue
 40.0x 40.0x

 30.0x 30.0x

 20.0x 20.0x

 10.0x 10.0x

 0.0x 0.0x
 0% 20% 40% 60% 80% 100% 120% 140% 160% 0% 20% 40% 60% 80% 100% 120% 140% 160%
 TSI Score™ TSI Score™

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Sources: CapIQ as of June 30, 2020 and 2021 14
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Size and Valuations: By IPO Date
Newer, large cap companies trade at elevated multiples, driven by recent IPOs
Compared to older companies, similar-sized newer companies tend to have higher multiples
IPO Post-2014 IPO Pre-2014

 2020 2021 2020 2021
 30.0x 30.0x
 27.2x 27.7x
 25.0x

 Median EV/LTM Revenue
 25.0x
 Median EV/LTM Revenue

 20.0x 20.0x

 15.0x 13.1x 15.0x
 11.5x 11.8x
 10.2x
 10.0x 10.0x 7.2x
 5.5x 6.4x 6.2x
 5.0x 3.8x
 5.0x 2.8x

 0.0x 0.0x
 $10B $10B
 Enterprise Value Enterprise Value
 60.0x 60.0x

 50.0x 50.0x
 EV/LTM Revenue

 EV/LTM Revenue
 40.0x 40.0x

 30.0x 30.0x

 20.0x 20.0x

 10.0x 10.0x

 0.0x 0.0x
 0 50,000 100,000 150,000 200,000 250,000 0 50,000 100,000 150,000 200,000 250,000
 Enterprise Value ($MM) Enterprise Value ($MM)

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Sources: CapIQ as of June 30, 2020 and 2021 15
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Revenue Growth and Valuations: By IPO Date
Higher revenue growth implies higher valuation, with the largest multiples being achieved at > 30% revenue growth

IPO Post-2014 IPO Pre-2014
 2020 2021 2020 2021
 30.0x 30.0x
 26.1x

 Median EV/LTM Revenue
 Median EV/LTM Revenue

 25.0x 25.0x 21.9x
 19.1x 19.4x
 20.0x 20.0x
 15.0x
 15.0x 15.0x
 11.8x 11.2x 11.7x
 10.5x 9.5x 10.1x
 10.0x 8.0x 10.0x 7.2x
 4.8x 4.2x 5.2x
 5.0x 5.0x

 0.0x 0.0x
 30% 30%
 LTM Revenue Growth % LTM Revenue Growth %

 60.0x 60.0x

 50.0x 50.0x

 EV/LTM Revenue
 EV/LTM Revenue

 40.0x 40.0x

 30.0x 30.0x

 20.0x 20.0x

 10.0x 10.0x

 0.0x 0.0x
 0% 10% 20% 30% 40% 50% 60% -10% 0% 10% 20% 30% 40% 50% 60%
 LTM Revenue Growth % LTM Revenue Growth %

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Sources: CapIQ as of June 30, 2020 and 2021 16
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Gross Margin and Valuations: By IPO Date
For newer companies, there has been a YoY improvement in valuation multiples across gross margin categories
Older companies are trading at a discount in comparison to newer companies regardless of gross margins %
IPO Post-2014 IPO Pre-2014
 2020 2021 2020 2021
 20.0x 20.0x
 17.7x 17.8x
 Median EV/LTM Revenue

 Median EV/LTM Revenue
 14.8x 14.9x 14.5x
 15.0x 13.3x 15.0x 13.0x
 11.6x 10.7x
 9.9x 9.8x
 10.0x 10.0x
 7.3x 7.1x
 5.6x
 4.6x
 5.0x 5.0x 3.7x

 0.0x 0.0x
 80% 80%
 Gross Margin % Gross Margin %

 50.0x 50.0x

 40.0x 40.0x
 EV/LTM Revenue

 EV/LTM Revenue
 30.0x 30.0x

 20.0x 20.0x

 10.0x 10.0x

 0.0x 0.0x
 40% 50% 60% 70% 80% 90% 40% 50% 60% 70% 80% 90%
 Gross Margin % Gross Margin %

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Sources: CapIQ as of June 30, 2020 and 2021 17
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Conclusion
Key Takeaways:

▪ Correlation between company size and revenue multiples grew stronger in 2021 compared with 2020

▪ Despite the outbreak of COVID-19 and its continued impact on businesses worldwide, current markets still continue to reward SaaS
 companies with highest revenue growth rate which results in higher valuations

▪ Multiples within the communications sector are trading at a premium due to the dependency on communication software driven by
 the work-from-home environment & potential evolution towards a hybrid work model (remote + in-person) in future

▪ Companies with market leadership in specific market niches, such as Shopify, Zoom and Zscaler have elevated multiples amidst the
 pandemic

▪ TSI score is the most reliable indicator of multiples

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Supporting Data & Analysis

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SaaS Public Comparables
Enterprise Value Range - EV < $1Bn & $1Bn – 2.5Bn

 < $ . 
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Sources: CapIQ as of June 30, 2020 and 2021 20
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SaaS Public Comparables
Enterprise Value Range - $2.5Bn – 10Bn

 , 
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Sources: CapIQ as of June 30, 2020 and 2021 21
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SaaS Public Comparables
Enterprise Value Range - EV > $10Bn

 > $ 
 © 2021 True Blue Partners. Reuse permitted with attribution to True Blue Partners
Sources: CapIQ as of June 30, 2020 and 2021 22
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Company Classifications
Companies classified in 1 of 7 categories
 CRM Data/Analytics ERP & Accounting

 HCM Industry Vertical Communication

 23
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Company Classifications (cont.)
Companies classified in 1 of 7 categories
 IT

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True Blue Partners Firm and Process Overview
Steadfast partners for entrepreneurs in Information Technology

 Contact: Sunil Grover
 sgrover@truebluepartners.com
 669-900-4024
True Blue Partners Overview
Steadfast partners for entrepreneurs in information technology

Our services include: M&A advisory, private equity recapitalizations, and co-investments

Exclusively focused on Information Technology
• SaaS/Enterprise Application Software
• Managed Services
• System Integrators/IT Services
• Tech-enabled Services
• Technology Solutions

Serving entrepreneurs in the mid-market

High impact, value-added role

 © 2021 True Blue Partners. All rights reserved. | 26
Deep Expertise in Information Technology
Proven track record in SaaS, Software, and IT Services M&A*

Recently announced deals:
▪ OSF Digital
 – Develops cloud-based enterprise ecommerce salesforce automation Received growth
 Has been acquired Has been acquired Has been acquired Has been acquired
 software by by by by
 equity from

▪ Enquero
 – Data Engineering IP led consulting services

▪ ProcessWeaver
 – Supply Chain Shipping Software provider in the SAP ecosystem Managed Services Unit

 Has been Has been acquired Has been acquired Has made an
▪ Notevault recapitalized by by
 Has acquired
 by investment in

 – Mobile SaaS provider of voice-based field automation for construction
 management

M&A experience from multiple perspectives
- Sell-side and buy-side advisor Has made an
 Has been acquired Has been acquired Has been acquired Has been acquired
 by by by by
- Buying for and selling to financial buyers – new platforms investment in

- Buying for and selling to strategic buyers
- Controlling owner
- Founder operator
 SaaS
- Minority owner
 “It’s not the bank, Implementation Services
- Tuck-ins
 it’s the banker”
- Mid-market Managed Services
- Bulge bracket
* Includes deals done prior to the formation of TBP © 2021 True Blue Partners. All rights reserved. | 27
TBP Select Case Studies
ProcessWeaver Acquired by Elemica
Advised ProcessWeaver in its sale to Elemica

 Transaction Overview
 - On December 16, 2020 Elemica announced its acquisition of TBP client, ProcessWeaver
 - ProcessWeaver is the leading first-to-final mile multi-carrier parcel Transportation
 Management System (TMS) solution provider. The company offers a digital platform that
 extends native ERP cloud transportation and logistics functionality
 - Elemica is the world’s leading digital supply chain network for the global manufacturing
 sector, with over $600B in goods bought, sold and moved annually through the Elemica
 Network
 Has been acquired by

 Significance of the Transaction
 - This acquisition gave Elemica access to ProcessWeaver’s features for carrier selection,
 tendering, label printing, tracking as well as a network of more than 500 global carriers in
 over 90 countries
 - Founder received a significant liquidity event

 ProcessWeaver’s key capabilities include:
 Role
 Shipping Execution - Served as the exclusive financial advisor to ProcessWeaver in this transaction
 Logistics Data Quality - TBP engaged with ProcessWeaver in 2016 and helped build strategic partnerships with
 Track & Trace global supply chain leaders
 Reporting & Analytics - Secured a strategic valuation for ProcessWeaver through a negotiated sale process
 Freight Auditing
 Rating & Routing

 © 2021 True Blue Partners. All rights reserved. | 29
NoteVault Acquired by Bentley
Advised NoteVault in its sale to Bentley (NASDAQ: BSY)

 Transaction Overview
 - On June 3, 2020 Bentley Systems announced its acquisition of NoteVault, Inc, an award
 winning mobile SaaS provider of voice-based field automation for construction management
 - Bentley Systems is one of the largest global providers of software solutions for the design,
 construction, and operations of heavy civil infrastructure. It employs more than 3,500
 colleagues and generates annual revenues of more than $700 million in 172 countries. From
 inception in 1984, the company has remained majority-owned by its five founding Bentley
 brothers
 Has been acquired by

 Significance of the Transaction
 - The acquisition expands Bentley’s SYNCHRO digital construction environment with industry-
 leading mobile field applications to track and manage labor, materials, and equipment
 - The addition of NoteVault further extends the value of Bentley’s digital twin cloud services
 across construction management, enabling projects to combine immersive 4D models of the
 construction, enabling more data driven management of cost, schedule, and risk, leading to
 better project outcomes

 NoteVault product offerings include:
 NoteVault Notes! Role
 NoteVault Crew! - True Blue Partners (TBP) served as the exclusive M&A advisor to NoteVault in this
 AlertMe! transaction
 NoteVault Checklist! - During the transaction process, there was an unprecedented business crisis caused by
 COVID-19 pandemic. Despite that, TBP was able to successfully execute a competitive auction
 process by clearly articulating NoteVault’s differentiated technology position and obtain
 multiple competing strategic buyers. This in-turn, delivered a premium market valuation for
 NoteVault

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