MAURICIO ECHEVERRY - Academy Xi
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PROBLEM Intentional self harm has had an increase rate of 12 per 100,000 people in 2014, making suicide the 13th leading cause of all deaths in Australia. Some of the causes are, stress, anxiety and depression among others.
VISION Reduce stress, anxiety and depression levels in males and females between 25 to 35 Years old.
RESEARCH Feels stressed more than 60% 2 times a week 85% Feels stress because of work 89% Works full time Isolates when in 55% stress situations Shares with family / 45% friends / partner 70% Practices a hobby or exercise to relieve stress
MARKET PLACE Life Line - Great one on one crisis support. Beyond Blue - Great researching tools for yourself and to support others. Mood Gym - Learn cognitive behaviour therapy skills. Generation Next - Great tools to guide the helpers.
MEET SAM Sam has 26 years, she currently works full time, loves spending time with her family and doing things she enjoys, like, cooking and reading. Sam makes decisions based on experience, she is conscious about money, and still lives with her parents. Understand how stress works and the benefits of staying healthy. She is looking for a balance between work and her personal life. With a bachelor degree, she is planning to do a master degree down the road. “Get time to do what I want” ! " #
MEET SAM THINKING FEELING HEARING *Not enough time to do what she likes *people in public *wants to get a better transport position at work *too much noise at work *study in the future *likes self reflection EMPATHY MAP *going to the gym, but *too much time behind has been place aside, the screens looking to go back everyday life *starting yoga *lack of empathy from *do more of what she colleagues likes SEEING SAYING DOING ! " #
MEET MANCHO Mancho has 33 years, he splits his working hours between a company and his personal projects. He enjoys spending time and money going to new restaurants and practicing his hobbies. Mancho is very passionate, with strong feelings that drive his decisions, he is technologically savvy, and loves using his knowledge and know how in everyday life. Mancho wants to keep applying his knowledge, achieve financial freedom and find a better balance between, time and money. “love that feeling of, I did it!” $ % ✏
MEET MANCHO THINKING FEELING HEARING *a way to apply his knowledge *wants to improve his *overwhelmed by his financial status current status *new places to visit, passion in his relationship through word of mouth and *happy when going out to social media eat EMPATHY MAP *good behaviour in the *exercise more than once a economy week *social media and screens *enjoys doing things with 6-8 hrs per day his hands *new restaurants and *create more coffee shops SEEING SAYING DOING $ % ✏
JOURNEY
JOURNEY TRIGGER / PROBLEM EMPOWER PAIN POINT SOLUTION MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY
SOLUTION FINDINGS NEEDS VALIDATION HELP FIND A KEEP ON TRACK SOLUTION REINFORCE COMMUNICATE CURRENT SOLUTIONS EXERCISE COACH AND LEISURE COMMUNICATE DESIGN
DESIGN CONCEPTS FEATURES ✦ CURIOSITY ✦ EXPLORATION ✦ TRACK ✦ INTERACTION ✦ DISCOVER ✦ COACH ✦ EMPOWER ✦ RESILIENCE
SOLUTION
am in control
VISION - SOLUTION Help users find a solution Re enforce current good solutions Track and advice
KEY FEATURES MOBILE APP TRACK ENHANCE EXPERIENCE A computer program CHATTER BOT that simulates human conversation, or INCENTIVE & MOTIVATE chat, through artificial intelligence. GUIDE AND ADVICE - wikipedia WEARABLE HEART BEAT MOVEMENT
INTRO SCREEN LOG IN REGISTER MY BODY COACH MAIN MENU MY MIND CONNECT ME WIREFRAME
MAIN MENU COACH MY BODY MY MIND CONNECT ME PROGRESS EXERCISE ACTIVITIES FAMILY & FRIENDS MY BODY NEW NEW MY MIND EXISTING EXISTING RECORD MOOD OVERALL COACH KNOWLEDGE GOALS CHAT PERSONAL AROUND ME NEW EXISTING WIREFRAME
INTRO SCREEN
COACH Press or my my Press and body mind hold 75 % 65 % Goals new existing new existing Track your progress Set up new goals Triggered by movement FLOWS
COACH Pilates Plant a veggie *concentration *feel connected *mindfulness *find meaning *1KM from you *instructions *free Wednesdays *inspiration 45% 30% Plant a veggie Walking Breathing *relaxation/endorphines *relaxation/endorphines *10 min *5 min *how to *how to 20% 25% Breathing Type of exercise / activity Benefits MY BODY MY MIND Distance from you / how to Schedule free / paid FLOWS
MY MIND Build a puzzle Volunteer *gratification *community connection Build a *motivation *find focus puzzle *instructions *3km from you *30-50 min / $10 *Sat 9-11 AM 50% 70% Article-Find meaning cookies & cream To be a seeker; is to be defined, consumed, *motivation *relaxation/habits Article-Find agitated by curiosity *aspiration *45 min Is to want to scramble the *15 min *how to meaning self, and reconstitute, to constantly upgrade.” 20% 50% Jason Silva. Type of activity Benefits Distance from you / how to Schedule free / paid FLOWS
FAMILY & FRIENDS CONNECT ME morning Sam, how are tell me how you feel you today? ' after today! ) connect Press or me Press and * + , - ☹ I feel a bit tired today! hold , check out this beautiful park around where you let me show you this chat my mood are, let’s go ( delicious recipe / Chat with chatter bot Record your mood CHAT RECORD MOOD FLOWS
CONNECT ME Antonia this is the bird house is around tomorrow, you built with your catch up with a coffee, niece, remember? connect sms? me Yes Later chat my mood Connect and share with family and loved ones. FAMILY & FRIENDS Positive re enforcement. FLOWS
FUTURE physical hub See and touch hobbies focus on more demographics Practice exercise explore mental illness Connect with more people Share experience
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