Understanding small music venues - A REPORT BY THE MUSIC VENUE TRUST

 
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Understanding small music venues - A REPORT BY THE MUSIC VENUE TRUST
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understanding
small music
venues
A REPORT BY THE MUSIC VENUE TRUST
Understanding small music venues - A REPORT BY THE MUSIC VENUE TRUST
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                                              Partners
                                              for Venues Day

                                                Arts Council England   Independent Venue Week

                                                    The Institute       Music Venues Alliance

March 2015                                      The Southbank Centre         UK Music

Contact:

MARK DAVYD, CEO
07778 668225 / mark@musicvenuetrust.com

BEVERLEY WHITRICK, STRATEGIC DIRECTOR
07031 745994 / beverley@musicvenuetrust.com

www.musicvenuetrust.com
info@musicvenuetrust.com
Understanding small music venues - A REPORT BY THE MUSIC VENUE TRUST
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foreword
A FEW WORDS FROM MUSIC VENUE TRUST
                                     Music Venue Trust, founded in 2014, is a registered charity that seeks to preserve,
                                     secure and improve the UK’s network of small to medium scale, mostly independently
                                     run, music venues. We have a long term plan to protect that live music network which
                                     includes, where necessary, taking into charitable ownership freehold properties so
                                     they can be removed from commercial pressures and leased back to passionate music
                                     professionals to continue their operation.

                                     In the lead up to and at Venues Day 2014, held at the Southbank Centre, London on 9
                                     December and attended by over 120 venues from across the UK, our partners at the
                                     Institute for Contemporary Music Performance conducted the first ever national research
                                     about how these venues operate, the challenges they face and the role they play.

                                     We would like to thank Tom and the team at The Institute for their work in bringing it
                                     together, and to thank our partners at UK Music, Independent Venue Week and Southbank
                                     Centre for their support for both this report and Venues Day 2014. We’d also like to thank
                                     Arts Council England for their support for this work.

                                     We feel this research is crucial to understanding what we can do to ensure we act together
                                     to protect, secure and improve the UK’s grassroots music venues.

                                     Music Venue Trust believes that the UK’s artists and audience deserve world class music
                                     venues across the country that support local music communities and nurture and grow our
                                     outstanding talent.

                                     This report provide an opportunity for the music industry, the cultural sector and local
                                     and national government to quickly and effectively help us achieve that aim, and we look
                                     forward to working with them to respond to its recommendations with direct action.

                                     MARK DAVYD
                                     CEO
                                     MUSIC VENUE TRUST
                                     www.musicvenuetrust.com
Understanding small music venues - A REPORT BY THE MUSIC VENUE TRUST
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executive
summary     The report ‘Understanding Small Music Venues’ is an attempt to capture, through both
            qualitative and quantitative data, a sense of the current state of play of the UK’s small
            independent music venues. This report considers specific individual feedback from venue
            owners, promoters and other stakeholders.

            It is clear from the evidence captured that the UK’s independent venues represent a
            diverse sector whose constituents play a vital role in the ecology of both the music
            industry and broader cultural sector; with positive impact on businesses, communities and
            economies – both local and national. The report reveals independent music venues to be
            operating under significant pressures, both financial and regulatory.

            The report also highlights concerns about the image of such venues, indicating that further
            work needs to be done to shift public perception away from a rather tired pejorative of
            the ‘toilet circuit’ to a more celebratory narrative. This narrative must acknowledge and
            respect both the increased professionalism of the sector and the vital role such venues
            play in the grassroots development of live music. It is hoped that this report will lend both
            respectability and rigour to the debates about the future and value of such spaces, with the
            insights offered helping to broaden and temper such debates.

            The report concludes with our recommendations for actions that will further support,
            underpin and value this vital part of the cultural sector. The recommendations are captured
            under specific headings which seek to clarify roles, responsibilities and activities, namely:
            activism; advocacy and support networks; improving the experience for musicians;
            qualitative arguments; formal representation; lobbying for review of licensing and
            regulation; venue identity and investment.

            It is only through taking such a holistic view of the UK’s small independent music venues
            that both the true complexity of the debates and the true cultural, economic and social
            value of the sector might be recognised.
Understanding small music venues - A REPORT BY THE MUSIC VENUE TRUST
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    contents
    INTRODUCTION                                      10
      The role of small music venues in the UK        11
      Saving and safeguarding the ‘Toilet Circuit’:   12
      Music Venue Trust and other Initiatives
      Venues Day 2014                                 13

    METHODOLOGY                                       13

    FINDINGS                                          14
      The Survey                                      16
      The Interviews                                  18
      The Panel Discussions                           28

    SUMMARY                                           34
      Our View                                        37
      Acknowledgements                                42

    APPENDICES                                        44
      References                                      46
      Appendix i: Survey summaries                    48
      Appendix ii: Venues Day 2014 schedule           56
      Appendix iii Venues Day 2014 delegate list      60
Understanding small music venues - A REPORT BY THE MUSIC VENUE TRUST
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     introduction                                                                             the role of small music
                                                                                              venues in the uk
     This report presents the findings of a research project undertaken by the Institute      Venues hosting live music can be found           in music-making, and often continue to
     of Contemporary Music Performance (hereafter The Institute) investigating the            in almost every town across the United           do so throughout their lives. Beyond the
     experiences of small music venues in the UK. The project was commissioned by the         Kingdom, and range from the back rooms           musicians who play there, these small
     Music Venue Trust (MVT) and funded by Arts Council England (ACE) via an allocation       of independently-run pubs to the largest         venues also play host to communities of
     of a grant awarded to MVT (Grant for the Arts ref. 27555752) and by The Institute.       of corporate arenas. In this report we           fans, employees, volunteers, promoters
                                                                                              focus on the smaller venues that “fulfill        and other enthusiasts. Indeed, these
     All of the authors are interested in this debate as performers as well as teachers and   a crucial role in providing a forum for          groups can often be the same people
     researchers in higher education, and we greatly welcome the opportunity to contribute    those commercial acts too small for the          wearing different 'hats' as part of vibrant
     to the vital discussion around music venues in the UK.                                   chains, yet sit awkwardly between the            DIY scenes (Gordon 2012, Kirschner
                                                                                              pillars of ‘commerce’ and ‘culture’”(Behr        1998). As Smith & Gillett (2015, p21) note,
                                                                                              et al., 2014a, p.5): that is, they are usually   “There is life in the underground, and it is
                                                                                              dependent on the market for their survival       vibrant with relationships, creativities and
                                                                                              but are often subsistence rather than profit-    entrepreneurship”. It is important therefore
                                                                                              driven, and fulfill a vital role in fostering    to recognize these spaces both in terms
                                                                                              underground and emerging popular culture         of their contribution to the £789 million
                                                                                              but are not typically supported by public        GVA and the 21,600 jobs attributed to UK
                                                                                              funding for the arts.                            live music (UK Music, 2014a), but also to
                                                                                                                                               the nation’s social and cultural life. It is in
                                                                                              It is in these venues that professional          terms of these roles and characteristics
                                                                                              musicians typically begin their careers,         that we delineate ‘small venues’ in this
                                                                                              developing their skills and craft before         report, rather than according to threshold
                                                                                              scaling up to larger venues. Furthermore, as     criteria of capacity or size, although
                                                                                              is too often overlooked, they are also where     we acknowledge that at present some
                                                                                              vast numbers of amateur (in the positive         regulatory conditions are contingent upon
                                                                                              sense of the word) musicians first engage        venue capacity.1

                                                                                              1 The venues featured in this study range in size from less than 100 capacity to over 500,
                                                                                                with the majority in the 100-300 range (see Appendix i.) .
12   INTRODUCTION                                                                                                                                                                                             13

     saving and                                                                                      venues day 2014
     safeguarding
     the ‘toilet circuit’
     MUSIC VENUE TRUST AND OTHER INITIATIVES

     Behr et al. (2014a) note that small venues         These venues have played a crucial role      MVT, in association with a number of other         Venues Day 2014 provided a unique opportunity
     are highly susceptible to the vagaries of          in the development of British music          interested parties (see Foreword) and funded       to capture comparative insight into the day-
     local and national policy and its application,     over the last 40 years, nurturing local      by Arts Council England, hosted Venues             to-day realities of the UK’s small music venues,
     in particular with regard to noise, and            talent, providing a platform for artists     Day 2014 on the 9th December 2014 at the           which are often obscured amidst the gloss
     also lack the financial resources to adapt         to build their careers and develop their     Southbank Centre in London. This was a large       and spin of media and policy depictions of the
     to rising property prices. These factors           music and their performance skills. The      networking event intended to provide a forum       ‘buoyant live music industry’ at large. We sought
     together make their day-to-day existence           Music Venue Trust has a clear 5-year         for representatives of small music venues in the   to capitalise on this opportunity, and our findings
     precarious, and have led to many iconic            plan to ensure those venues continue         United Kingdom and other stakeholders to air       are presented in this report.
     venues closing for good.                           to play their vital role in supporting       and share their experiences and perspectives,
                                                        the British music success story (MVT,        and identify actions and strategies for
     Responses to these closures have included          2015).                                       addressing common issues. It was the first
     online campaigns that in some cases have                                                        event of its kind in a sector that has no union
     garnered high profile political support. A       Closely allied with but separate from MVT,     or representative body, and drew delegates
     notable example is Bristol’s The Fleece,         Independent Venue Week (hereafter IVW)         from across the country. The day included
     whose petition amassed 30,000 signatures         has been established as ‘a 7 day celebration   three themed discussions, interspersed with
     in 48 hours, and secured the support of          of small music venues around the UK, and       general networking, breakout sessions and other
     Bristol’s mayor George Ferguson and Bristol      a nod to the people that run them, week in,    activities.
     East MP Kerry McCarthy. McCarthy has             week out’ (IVW, 2015). Independent Venue
     also given public support to the future of       Week 2015 (Monday 26th January to
     the small venues circuit more generally,         Sunday 1st February 2015) saw 92 venues
     alongside other political figures including
     Mike Weatherley MP.
                                                      from across the UK host shows by 450
                                                      artists in awareness and celebration of the
                                                      small venues that:
                                                                                                     methodology
     Advocacy groups and initiatives have also
     formed in recent years to celebrate small          […] give artists their first experience of   The research followed a mixed methods approach comprising a survey conducted in the
     music venues and draw attention to the             playing live in front of an audience and     run-up to Venues Day 2014, interviews with delegates and analysis of the panel and
     increasingly precarious conditions under           give fans somewhere to get up close to       audience discussions that took place on the day.
     which they operate. The Music Venue Trust          artists that one day may well be playing
     (hereafter MVT), for whom we undertook             stadiums and festival main stages
     this report, was established in January            (IVW, 2015).
     2014, and acquired charitable status in
     December 2014. Its stated mission is as          Both MVT and IVW have secured public
     follows:                                         funding from Arts Council England for
                                                      their work, and gained official support from
       Our immediate focus is on securing             public and industry figures (see MVT’s
       the long-term future of the iconic             and IVW’s websites for details of patrons,
       venues which make up the “toilet               champions and supporters).
       circuit”, venues like Southampton
       Joiners, Tunbridge Wells Forum, the
       100 Club, Exeter Cavern, Hull Adelphi,
       Manchester Band on the Wall. […]
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     findings
           SURVEY
         INTERVIEWS
      PANEL DISCUSSIONS
16   FINDINGS: THE SURVEY                                                                                                                                17

     the survey

     The survey was promoted via social media and emailed directly to venues between                   venues provided rehearsal space in addition
     September and November 2014, and was tethered to the sign-up for Venues Day                       to performance space.
     2014. As such, all 109 survey respondents were subsequently registered as delegates
     representing their venues. The dual aims of the survey were to capture descriptive                The survey results also offered insight into
     and contact data, in order to generate both an impression of the venues represented at            the facilities and resourcing of venues.
     Venues Day 2014, and a database of contacts to whom the on-going work of MVT and                  Almost half (48.62%) of the venues
     its associates could be communicated, and through which a more formalised network                 represented in the survey did not have
     could be established.                                                                             their own back-line, and 34.68% had
                                                                                                       no disabled access. These findings may
     The respondents represented venues              SURVEY FINDINGS                                   hint at the possibility of lack of funding
     from all four ACE regions, three of the four    The survey data (see Appendix i for               for development, although it must be
     UK home nations (all except Northern            infographics) highlight unambiguously             acknowledged that there are many other
     Ireland) and spanned from Inverness in          the richness and diversity of cultural            possible factors behind such statistics.
     the North of Scotland to Plymouth in the        activity occurring within small venues.
     South West of England. It is difficult to       In purely musical terms, a vast gamut of          Varying degrees of stability in terms of
     gauge precisely what proportion of the UK’s     musical interests was catered for across          management and tenancy were evidenced.
     small live music venues is represented by       the 109 venues represented. Perhaps               Some venues had been established for
     this sample, owing in part to considerable      unsurprisingly, the survey results displayed      more than 50 years (6.42%), others less
     opaqueness in terms of how premises/            a bias towards popular genres typically           than a year (3.67%). Current management
     businesses identify and market themselves.      featuring a guitar-bass-drums-vocals-type         ranged from 25 years to 5 weeks in post. Of
     For example, many pubs, restaurants and         set up (e.g. indie, alternative rock), although   the 78 respondents whose venue owners
     other spaces host live music of some kind,      it must be acknowledged that such                 were not the freeholders of their building,
     and thus might be considered live music         genres are themselves internally diverse          44.87% held long-term leaseholds, 3.85%
     venues in some regard. However, the extent      (the typology of genres provided in the           held short-term leaseholds and 28.21% had
     of this activity can vary markedly, from the    questioning was inevitably reductive, as any      renewable tenancy agreements.
     occasional musical event to a mainstay          would have been, with the option of ‘other’
     of the premises’ identity and business          allowing for additional genre types to be         The vast majority of respondents held
     model. At the same time, many premises          registered if desired). However, while most       a PRS licence (95.41%), a smaller large
     marketed primarily as live music venues in      venues programmed music from across a             majority (85.32%) held a PPL licence,
     practice have a range of revenue streams        range of genres with ‘no boundaries’, others      and 81.65% complied with the Musicians’
     including club nights, rehearsal studios,       catered more narrowly for minority tastes         Union Fair Play policy, illustrating their role
     cafes and restaurants. As discussed below,      (‘experimental music’).                           in remunerating musicians and composers,
     understandings of what a music venue is -                                                         and contributing to the wider music
     and accordingly who might be considered         Beyond the core programming of musical            economy.
     part of the ‘real’ live music sector - appear   acts, almost all venues (98.17%) hosted
     to relate to cultural identity as much as to    other forms of entertainment. These
     measurable criteria, and this ambiguity is a    included     dance     (22.94%),      theatre
     source of considerable tension. The findings    (33.03%), comedy (56.88%), DJs
     from this research go some way to bringing      (66.06%) and karaoke (6.42%). Others
     clarity to this landscape, both in terms of     reported hosting community group
     mapping via the survey and by providing         activities (this is explored in detail in the
     qualitative insight through interviews.         analysis of interview data). 44.04% of
18   FINDINGS: THE INTERVIEWS                                                                                                                                                                       19

     the interviews

     Interview participants were sourced from the Venues Day delegates and 20 interviews            planning on the table […] months before         had adversely affected its public image, in
     were conducted; 18 at Venues Day itself and 2 subsequently by telephone. The                   [complaints were made]’.                        contrast to the neighbouring bars that had
     interviews were semi-structured and targeted themes that related to the strategic                                                              subsequently started programming music:
     objectives of the MVT, ACE, Southbank Centre and The Institute. While a degree of              Two respondents noted that their venues
     partiality must therefore be acknowledged, these themes are prominent within public            bore the brunt of noise-related complaints        Now everyone in the street is allowed
     discussion surrounding the live music sector, and within general discourse surrounding         in their area because of the assumption           to open their doors wide open and play
     cultural spaces (see, for example, Behr et al (2014b)). Furthermore, the semi-                 that ‘if there is a noise it’s probably the       music out. So for us, people walking
     structured interview design allowed for discussion to be inductive and participant-            live music venue’s fault’. One respondent         past, we look dead because we’ve got
     driven, mitigating against potential bias in data collection. All participants were given      noted that local fast food outlets and a          all this soundproofing and then all the
     formal guarantees of anonymity and confidentiality .                                           train station were major sources of street        other places have got this loud music.
                                                                                                    noise, but that complaints were inevitably
     Interview data were analysed using an           tendency among freeholders to ‘follow          addressed to their venue.                       Dealing with increasing levels of
     inductive approach as outlined by Thomas        the money’, of which venues had little                                                         competition was identified as a challenge
     (2006). This involved reading and re-           and developers a lot. He gave examples of      Three respondents expressed their               by several respondents. While one asserted
     reading the interview transcripts and           where, insofar as he understood, landlords     frustration that the majority (or in one case   his belief that ‘density of business brings
     ascribing characteristics and themes to the     had served notice on venues following          all) of the complaints filed against them       business’, another spoke of licensing laws
     interview data. The data from all interviews    offers from property developers with which     over several years could be attributed to       having led to the availability of music being
     were then collated together into themes,        the venues could not hope to compete.          one person. However, one respondent             ‘saturated’. This was related by some
     and considered comparatively. These are         As discussed under Cultural Value, he          remarked that while their relationship          respondents to the issue of Venue Identity,
     presented below.                                perceived this to be having a devastating      with their neighbours was good, the local       discussed below. Three respondents
                                                     effect on the UK’s cultural landscape.         authority continually subjected them to         identified a lack of communication between
     INTERVIEW FINDINGS:                             Another respondent suggested that the          noise review despite their having received      local venues, which one believed often
     CHALLENGES                                      developers appeared to have little interest    no complaints, and having complied with         resulted in direct competition that might be
     A significant challenge identified among        in community opposition, even when             and met the requirements set out by             avoided:
     interviewees was the threat posed by            expressed via a petition with thousands of     Environmental Health. This caused him a
     property developers. Respondents from           signatories.                                   great deal of anxiety:                            How can [we] work together and
     Liverpool, London and Birmingham                                                                                                                 actually work [our] programmes
     noted huge increases in new residential         An associated challenge related to the           That happened three times, and I said,          together? “I’m having a punk night,
     developments in historically industrial         issue of noise. As might be expected, this       “Look, it’s not fair for me to have to          you do an indie night” or something.
     areas. This was attributed by two               challenge was identified mainly among            put up with this stress,” because that’s        It’s different audiences. Constantly
     respondents     to    ‘incredibly     relaxed   respondents whose venues were in densely         what it is. I can’t ever stop thinking          competing at all times doesn’t work out
     planning’, and specifically to amendments       populated areas. Two respondents felt that       about it, because I don’t know if they’re       for anyone.
     made in 2013 to planning legislation:           noise abatement legislation was implicitly       going to say to me, “Actually, yes. Noise
                                                     biased in favour of residential development;     abatement order.”                             A general challenge identified by
       [if] you own an office block you can          within the current legislative climate,                                                        respondents was diminishing audiences.
       [now] turn it into flats [easily]. And        owners of newly developed residential          Two respondents noted that taking a             This issue was related by one respondent
       they’ve gone, “Oh great, here we go,          properties ‘literally next door to venue[s]’   pre-emptive approach to noise issues            to the recession, by another to students’
       we’ve finally got an answer to our            could mount complaints and ‘get [the           by approaching neighbours directly had          lack of disposable income (discussed under
       dinosaur building.                            venue] closed down’. One respondent            helped to reduce complaints. In one             Education) and by another to the apparent
                                                     voiced their suspicion that in one well        respondent’s case this had involved             lack of interest in live music among the
     Another respondent spoke of a general           publicised case ‘it sounds like there was      ‘pay[ing] for people to have double glazing     general public (discussed under Cultural
                                                                                                    - whatever it takes.’ Other respondents had     Value). Respondents spoke of having
                                                                                                    sought to install increased soundproofing       difficulty sustaining their venues, and
     2 The study was reviewed and approved by The Institute’s Research Ethics Committee.            in their venue. However, one noted that this    breaking even financially:
       Information sheets and consent forms detailing how the data were to be used and
       published were presented to all participants prior to data collection.
20   FINDINGS: THE INTERVIEWS                                                                                                                                                                           21

       Nearly all of us are working flat out,            an environment where people can be             Some respondents were frustrated that           in the local community infrastructure. In
       trying to do the one thing that we do             inspired by music. […] We have people          the music they offered was not always           around half of the respondents’ venues,
       the best we can to make it sustainable.           that come from across the country,             understood or appreciated, and identified       community engagement took the form of
       Obviously the money is always the                 from Europe and even from across the           a preference among audiences for well-          providing space for activities such as dance,
       biggest challenge. In two and a half              Atlantic, because they’ve heard of what        known rather than original music:               language classes, religious societies, choirs
       years, I haven’t paid myself a penny yet.         we do.                                                                                         or reading groups:
       I’ve just about survived, week to week.                                                            I think we’ve always offered quite a
       Especially the smaller venues are just            I think we’ve always wanted to be                good music policy, or least I think we          We’ve always wanted to engage with
       really starting to struggle.                      more than just a music venue, we’ve              did, […] but I think people are very            the community, and not just music - we
                                                         always wanted to […] put on culturally           much of the [major local nightclub              do other things as well.
     Several respondents identified a lack               important activities.                            type] mainstream.
     of collectivism within the sector, and                                                                                                             Where no formal community engagement
     expressed a desire for more mutual support        Some respondents contrasted this with              [I ask] “So you’d rather give money to a      of this kind occurred, respondents saw
     mechanisms:                                       what they saw elsewhere within the                 pub to put on karaoke and tribute bands       their venues’ primary role of programming
                                                       sector. In particular, some respondents            than something like this?” because            musical events as being community
       I’m trying to find a way to get an idea         differentiated between ‘real’ music venues         there’s a lot of original music at this       engagement in and of itself, or described
       together that links some of the existing        and other spaces that programmed live              place.                                        their venues in terms of being ‘for want of a
       campaigns that exist to save venues or          music. For example:                                                                              better word, a bit of a hub’. One respondent
       to make it easy for venues to protect                                                              You’ve got a lot of pubs but most of          spoke of the impact that their venue’s
       themselves.                                       It’s a bone of contention since this new         them do cover bands so there might be         status had on public perceptions of their
                                                         licensing, because I do think places that        seven or eight pubs every Friday and          cultural and community value:
       One of the challenges as I’ve                     put on live music and music venues are           Saturday night that put on cover bands.
       discovered today is that it’s really hard         two different things.                                                                            I think […] we were recognised more
       to build a network of people of venues                                                             It seems to be really hard to get people        because of our charitable status and for
       in your local area, much less around the        One respondent suggested that the                  to come in for anything that’s not well         being a valuable community resource
       country.                                        new licensing laws had led to people               known.                                          [than for our musical activities].
                                                       ‘opening new venues to exploit the city’s
       I guess [we need a] community of                cultural reputation, and [created] more          This had caused one respondent to wonder        One believed that community relations
       venues and promoters and people                 competition’, while another spoke of             whether her belief that live music was          were crucial to venues’ being accepted,
       interested in the industry, […] we              several pubs near his venue that ‘believe        important- a central premise of Venues Day      and that venues should strive to ‘be more
       could probably do with a bit more of a          programming music will help their bottom         2014 - was in fact misplaced:                   physically visible in their local communities
       collective voice.                               line, when in fact it is adding cost and [has]                                                   by how they contribute’ in order to ‘dispel
                                                       over-saturated the availability of music           I don’t know, because we all sit around       this old idea of the venue as a nuisance
     VENUE IDENTITY                                    in the area.’ Others were disparaging of           saying how important live music               maker, a noise maker, a source of drunk
     The issue of venues’ identity and ethos           the quality of musical output from newer           venues are and how great it is, but           people’.
     emerged as a prominent theme within the           venues:                                            it’s like, “Is it? Is it important to other
     interviews. Respondents spoke of their                                                               people?”                                      Some respondents understood the notion
     efforts to convey a sense of integrity in their     We’ve [always] tried to have a certain                                                         of community engagement in terms of
     programming:                                        level of professionalism and put a             COMMUNITY ENGAGEMENT                            cultural or artistic communities, rather
                                                         show across and project everything in          All respondents reported close links            than locality. One respondent spoke of
       We handpick our shows and make sure               a certain level and standards, and I feel      with the community, and even those that         the ‘alternative’ focus in his venue, which
       that the programme reflects what we               like I’ve got two venues opposite [who         described their venues as ‘destination          catered for a minority audience in a city
       want to say as a venue. I want it to be           don’t] do it to our standard.                  venues’ with international reputations felt     with a very ‘mainstream’ culture, while
                                                                                                        that they served an important function          another recounted how his venue ‘was a
22   FINDINGS: THE INTERVIEWS                                                                                                                                                                          23

     bi-product of an artist-led [community]’.          There’s nowhere else that would give             culturally rich to the detriment of all       ages events, which limited the extent to
     One respondent spoke in plural terms of            new bands or local talent the chance             that cultural richness, until what you        which she could do so.
     communities, noting that many different            other than us. We’re the only venue              have is a Central London location with
     groups benefitted from their presence and          I really know. We are the lifeblood of           lots and lots and lots of flats and lots of   Responses regarding the issue of
     activities:                                        up-and-coming producers, DJs and                 Pret a Mangers and lots of chain shops.       volunteering   were     mixed.   Several
                                                        musicians.                                                                                     respondents reported high levels of
       There are different communities                                                                 YOUTH ENGAGEMENT                                requests for volunteering and internship
       of users. The people who come for              While others spoke more in terms of the          Almost all respondents reported positive        opportunities:
       comedy, there’s the mums, there’s              audience perspective, noting that their          engagements with young people. Often
       the dancers, there’s the religious             venues offered the possibility of new            this involved formal collaborations with          I have people contact me all the time
       folks, there’s the giggers, there’s the        cultural experiences:                            schools, colleges and universities, which         about trying to do unpaid volunteering
       drinkers and they can exist in harmony                                                          are covered separately below. Beyond this,        maybe shadowing, things like that.
       hopefully. They may bleed into one               If you show up at 7:30 tonight you can         many respondents’ venues were involved            We have so many people approaching
       another.                                         walk in, have a drink, see three bands         with nationwide or regional initiatives to        us to volunteer that we don’t need to
                                                        and one of them might change your life.        promote youth engagement in the sector            advertise for it. People are constantly
     Uniquely among the interviewees, one               We often have people who go to the             such as the Big Music Project, that gave          asking if they can come and flyer or
     respondent referred to social media in             loo, come back through the wrong door          young people the opportunity to learn             take photographs, or stuff for guest list
     terms of consolidating and communicating           and find themselves in a music venue           about aspects of the industry such as sound       or for free entry, and yes there’s quite a
     with the venue’s community:                        and go, “This is quite good, I’m going to      engineering, ticketing and promotion. In          lot of that.
                                                        stay for a while.”                             addition, many made their space available
       There’s a lot [of community                                                                     to young people for recording, rehearsal,       Levels of volunteering ranged from ‘4 to 5
       engagement] through social media; it’s         Another aspect of venues' cultural value         ping-pong and other activities during the       [working] at any one time’, to occasional ad
       through Facebook, Twitter; we’ve got           related to heritage. One respondent              daytime.                                        hoc help ‘pulling down shutters, collecting
       a huge mailing list. Because we’ve got         believed that many venues should be                                                              glasses, that sort of thing.’ One respondent
       these Facebook accounts and we’re              awarded blue heritage plaques to illustrate      Around half of respondents’ venues catered      reported having had ‘very successful
       saying it’s not just a case of promoting       their cultural significance, and spoke at        to under-18s in their programming, whether      relationships with people that have come
       bands, it’s asking the public what bands       length of the cultural history he felt was       through 14+ shows, all-ages events during       to work for me in a work experience mode
       they’d like us to put on.                      at risk in the current climate. He gave the      the daytime or family-oriented events.          who have then gone onto have a career in
                                                      example of one iconic London venue that          Respondents reported having musicians as        the music industry.’ However, others spoke
     Finally, as is discussed in detail below under   ‘[was] going to go, and also a rehearsal         young as 12 perform at their venues. One        of the difficulty of using volunteers because
     Education, the majority of respondents’          room behind it, and also loads of music          respondent struggled to find ways to make       of the time it took to organise and the fact
     venues maintained formal and/or informal         shops. There’s a huge history in that street’,   under-18 events financially viable:             that sometimes ‘they [don’t] show up.’ Two
     links with educational communities.              and of another lesser-known venue that                                                           respondents were against volunteering on
                                                      was due to ‘get torn down, and it’s only the       I’d like to do more stuff with young          the principle that work should be paid:
     CULTURAL VALUE                                   place where they made [a seminal Britpop           people. It’s how we make money if
     Respondents      were       passionate in        music video], so that’s another bit of             they’re not drinking, that’s what I need        We pay them. If we have someone
     asserting the value of live music, both          history gone’. He commented on the short-          to work out.                                    doing something, if we want someone
     in instrumentalist terms relating to its         sightedness of developers seeking to ‘cash                                                         to come in and do something boring
     contribution to the local and national           in’ on East London’s cultural reputation,        Another noted that when his venue’s               we just pay them, we’re not going to
     economy, and in terms of its intrinsic           only to raze its cultural landscape in the       official capacity was reached at under-18         pretend to them that they’re going to
     cultural value. Two respondents spoke            process:                                         events it was ‘two-thirds empty’ because          get to work at the venue if they come
     of the unique role their venues played in                                                         of the absence of his typical audience’s          in and do something boring. If we want
     nurturing local musical talent:                    I find it mystifying that it’s so attractive   ‘middle-aged spread’. Another respondent          someone to do something boring we
                                                        to build new flats in an area that is so       spoke of the time required to organise all-       just pay them to do it.
24   FINDINGS: THE INTERVIEWS                                                                                                                                                                   25

     One respondent’s venue employed an             from the students they trained. Another           We’ve struggled to get people from the      their activities and responsibilities in
     apprentice, which was in part funded by        respondent’s venue collaborated mainly            universities to come to events, even        a manner that offers clarity to venues.
     the Creative Employment programme,             with art and design students, who worked          music students. We’re trying to tackle      While some respondents reported
     facilitated by UK Music, under their           with the venue to design their flyers and         [that] at the moment with the help          straightforward negotiations with the
     apprenticeship scheme.                         posters.                                          of the lecturers, to get more people to     Performing Rights Society for Music (PRS),
                                                                                                      actually come.                              the general impression was one of strained
     EDUCATION                                      In addition to formal projects, some                                                          relationships:
     The majority of respondents reported that      respondents reported high levels of             In contrast however, one respondent’s
     their venues maintained collaborative          student-driven       collaboration.      This   venue had stopped working with                 We don’t have PRS funding at the
     relationships with universities, schools and   could take the form of student society          universities because of students’ attitudes    moment. […] We were turned down for
     colleges, although this ranged from ad hoc     fundraisers, or students contacting the         towards its staff:                             out last application and we weren’t told
     and informal engagement to formalized          venue to ask for advice on their projects:                                                     why.
     knowledge share and project work. One                                                            I gave them a really good night of the
     respondent felt that this was an area of         The university’s burlesque society              week, they turned up, all the students       Well PRS, I’ve been contacting them
     activity that should increase within the         has their home with us, so we have              were pretty rude to our sound techs          over the eight years, and they’ve been
     sector, but was cautious about its strain on     performance art as well as music.               and didn’t bother turning up to the          giving me the run around constantly,
     resources:                                       The students just come and get in               sound check and then complained              and eventually I said I was going to start
                                                      touch with me, and go, “We’ve got an            about their sound when they suddenly         a petition online to get them to realise
       My point of view is that venues should         assignment to do.”                              bring on a brass section without any         that there is activity outside London.
       do more of it if they can. As long as it                                                       warning. Then none of the students
       doesn’t represent the kind of drain on         We get students who are doing sound             actually watched each other’s bands,         PRS are causing us a little bit of a
       their finances that stops them being           tech courses and stuff and they come            they just played and then went outside.      nightmare. They were initially trying to
       able to operate, I think they should           in […] to get a better idea of what it is                                                    charge me £1,000 a year, which would
       absolutely do more of it.                      actually like in a working environment        PRS AND PPL                                    put us out of business at this point. [My
                                                      rather than just sitting in a classroom       Respondents demonstrated a lack of clarity     boss] phones them up every now and
     Two respondents had been asked by local          learning about it.                            around the various roles of PRS for Music      then and goes, “you’re too expensive”.
     universities to contribute their expertise                                                     (licensing for live music performance),
     through lecturing and consultancy.             Other respondents spoke of how reliant          PRS Foundation (the grant giving charity      In particular, there was a perception
     Others reported offering formal work           they were on student audiences:                 that aims to support new music) and           among some respondents that PRS
     placement      opportunities    to    event                                                    PPL (licensing for pre-recorded music).       were obscurantist about their licensing
     management students from local, and              The residents of XXXX tend not to             That lack of clarity results in a negative    requirements:
     in one case international, universities.         come, but the students do. I think            impression among many respondents
     Others spoke of their venue being used           maybe we’re a bit too underground for         towards one organisation as a result of        I’ve had telephone conversations with
     as a performance space for end of year           the local ‘yuppies’.                          the perceptions of the activity of another     them. […] The guy on the phone said
     shows and assessments for local colleges.                                                      - that a failure to support venues by PRS      to me, ‘You have to pay if you play
     The most common area of collaboration          But three respondents suggested that            Foundation is interpreted as a failure to      music’.” And I was like, “No, that’s not
     however was sound engineering and              student audiences had sloped off recently.      support venues by PRS for Music and vice       the law. The law says I have to pay you
     technology. Two respondents spoke of           One attributed this to students’ lack of        versa with licensing concerns. For the         if I play music for which you have been
     local colleges wanting to take advantage of    disposable income because of student fee        purposes of this report we have grouped        authorised to collect the royalties.
     the venues’ high-specification technology,     increases, while another had sought help        the attitudes towards PRS for Music and        […] We play cutting-edge music. As
     and in particular the soundboards. For one     from the university to encourage students       PRS Foundation into one heading. We            far as I’m concerned, I don’t play any
     respondent’s venue, this was a mutually        to use their venue:                             recommend that both organisations              commercial music.”
     beneficial arrangement as it allowed them                                                      should address this confusion by defining
     to develop a roster of sound engineers           That’s been quite difficult actually.
26   FINDINGS: THE INTERVIEWS                                                                                                                                                                 27

     One respondent suggested that PRS was           mobile number. And they used to send          that ‘they’re kind of tied; they can only do     that their applications for funding had
     doing more to damage the live music sector      policemen in plain clothes, but they          so much’. Another reported that the local        been repeatedly rejected, despite (in
     than it was to empower musicians:               started to like the music. The police         councillors had helped them in lobbying          one case) their venue winning some
                                                     actually had a Christmas do in one of         activities.                                      significant accolades:
       I wonder if an organisation like that         our little pop-up venues.
       wouldn’t be better off giving small                                                         Some respondents described highly                Not a cent. With XXXX, we won ‘best
       venue owners, who are passionate and        One respondent reported that the                positive, reciprocal relationships with          venue in XXXX’ [two years running],
       don’t take much of a salary [a break]. I    police had supported her venue in their         the local council. For example, one              we won the ‘best venue in the country’
       wonder if that £15,000 isn’t better well    applications for Temporary Events (TENS)        respondent’s venue provided the PA for           through XXXX, but no one ever saw fit
       spent on actually just letting the venue    and other licensing, and had been ‘fantastic’   the town’s Christmas lights ceremony,            to give us a penny.
       operate. […] That money would be            in helping them combat card skimming.           and other street parties, and in return
       better spent maintaining those levels                                                       benefitted from the advice of the local
       of venue, to ensure that the bands          Across the respondents, relationships with      business manager. Another respondent
       can then come and then play and then        the local council were more mixed. One          recounted that the local authority paid for
       drive a source of income, because it’s      respondent described her local council as       the marquee at the town festival, while their
       all well and good having PRS but if you     ‘very, very conservative’, and accordingly      venue booked the bands and provided the
       haven’t got the venue PRS is practically    she had sought to keep a distance ‘because      PA system.
       pointless.                                  I don’t want to politicise our venue’.
                                                   Another spoke of having to actively ‘carve      FUNDING
     The majority of our respondents               our relationship out. It wasn’t easy’. They     Around half of the interviewees said
     were not involved in negotiating their        had sought to do so in order to avoid           they received no public funding and
     venue’s relationship with Phonographic        what they saw as the typically negative         relied entirely on commercial income.
     Performance Limited (PPL), but those who      relationship between venues and the local       Among those that did, this ranged from
     were appeared to find the relationship        authority:                                      contributions towards standalone events,
     less problematic because of the lower                                                         to participation in Lottery-funded initiatives
     fees involved, and because of PPL’s active      I think what we learnt from was               and schemes (such as the Big Music
     support of events.                              probably most venues don’t have a             Project), to funding for BBC events, to direct
                                                     good relationship. We had to have a           funding from ACE (Grants for the Arts). In
     RELATIONSHIPS WITH                              problem in order to strike a relationship.    one instance of the latter, the respondent
     THE LOCAL AUTHORITY                                                                           noted that it had enabled their venue to
     AND PUBLIC SERVICES                           One respondent reported that ‘elements of       undertake a project that would have been
     Most respondents reported having              the local authority have been a nightmare’.     unviable otherwise:
     positive relationships with the police.       In particular, the Environmental Health
     Those whose venues were in large cities       Officer had misinformed him of the local          It’s been very important for the
     reported working closely with the police to   situation with regard to historic noise           programme that we’ve just put on
     anticipate, identify and monitor criminal     complaints. Another complained that the           because we would never have been
     behaviour (such as through Pub Watch),        local MP had not responded to any of their        able to do it otherwise.
     and in the case of one respondent’s venue     emails. Others felt that the local authority
     the police were regular customers off-duty.   was too supportive of developers. On the          Other respondents felt that their
     Other respondents depicted similar friendly   other hand, one respondent noted that             venues had benefitted indirectly from
     and informal relationships:                   local councillors had been very supportive        Arts Council funding by working with
                                                   of their cause in opposing developments,          other institutions that were ‘more
       [We have] a lot of contact with our         and were ‘against the aggressive nature of        plugged in to that kind of thing.’ Two
       local bobby, we even had his personal       the developers’ plans’, but acknowledged          respondents however were frustrated
28   FINDINGS: PANEL DISCUSSIONS                                                                                                                                                                       29

     panel
     discussions
     A final data set was comprised of transcriptions of three panel discussions that took          informed the formation of the Music             pockets [if other financially successful
     place on Venues Day 2014. Panel participants were selected purposively by MVT on the           Venues Alliance in the months immediately       stakeholders won’t]’.
     basis of their experience and expertise regarding the themes under focus, and to reflect       following Venues Day 2014, and also
     the range of stakeholders within each theme. Each panel discussion was opened up to            informs our recommendations.                    Several audience members mentioned
     delegates for questions, insight and discussion.                                                                                               the use of club nights to subsidise live
                                                                                                    The themes emerging from the panel              music venues. Through a show of hands,
     The panel discussions based around three       impromptu perspectives. Comments and            discussions largely coincided with those        this was demonstrated to be a significant
     broad themes, as follows:                      questions were then invited from audience       identified in our analysis of the interviews,   survival tactic used by almost all of the
                                                    members and responded to in the round.          and are examined below.                         venues represented. The pitfalls of this
       MAKING GOOD VENUES GREAT                                                                                                                     approach were explored as well. Many
       “What makes a good venue into a great        Panelists and audience members had              CHALLENGES                                      pointed to the lack of actual return after
       venue? What could venues do more             been cautioned by the Chair of the first        As in the interviews, panellists and            costs, while others mentioned that club
       of to increase their value to music fans     panel that due to time constraints these        audience members identified a range             nights further associate venues with late
       and to musicians? How do we reach            discussions were not meant to focus on          of challenges faced by music venues.            night ‘debauchery’, which can then lead
       new audiences and talk to the industry       details of specific experiences of individual   Audience perspectives during Panel One:         to noise complaints or negative attitudes
       better?”                                     venues and how these had been dealt with,       ‘Making Good Venues Great’ largely              from neighbours, the council and police.
                                                    but rather to offer a platform for general      focused on issues that impede venues from       Jehnny Beth (Panel One) offered a
       NOISE VS. NUISANCE                           discussion and sharing. This framing could      being as all stakeholders would like them       musician’s perspective, stating that ‘for
       “What are the factors that can make          be part of why the overwhelming focus           to be. Financial pressures were prominent       artists it is not nice to have to play early and
       your music noise a nuisance and how          was on general challenges rather than           here, summed up by one participant’s            evacuate to prepare for a club night’, which
       can you manage it? Do we need an             on specific steps undertaken to address         statement that ‘[those working within the       negatively impacted upon the atmosphere
       Agent of Change principle?”                  them. While the one-to-one interviews we        sector] want to provide good venues, but        surrounding their performance. Others
                                                    undertook suggested that the challenges         it is all about money.’ Frequent mention        pointed to the financial downturn and the
       MOVE ON UP: WHAT’S NEXT?                     faced and steps taken by venues can often       was made of the need for ‘investment’ in        rise of VAT as reasons why punters were
       “What have we learned and what can           be quite locale-specific, it is hoped that      venues, whether this be from successful         less willing to come out and/or purchase
       key stakeholders do about it?”               sharing individual experiences through this     promoters, state subsidy or other methods.      the tickets and drinks that had at one time
                                                    report will enrich the discussions that took    Venue owners in the audience referred           made venues financially viable.
     The panels were mainly comprised of            place at Venues Day 2014, and promote           to promoters not being sufficiently
     industry stakeholders ranging from venue       a better understanding of the sector as a       supportive by ‘paying their way’, or by         Audience members expressed their
     owners, to musicians, to representatives       whole.                                          booking successful bands in the locales         personal weariness with the need to
     from the Musicians Union and Attitude is                                                       in which they had ‘cut their teeth’. It was     constantly invest their own money and take
     Everything, a disabled access advocacy         Despite calls from the hosts to ‘try and        also mentioned that many managers               significant financial risks:
     group, to MPs supportive of live music.        give things a positive spin and avoid a         would not allow their musicians to play
     Panels also included experts from legal        ‘bitchfest’’, and another panellist claiming    ‘unless they are promoting something’.            We have to figure out how this is going
     and environmental backgrounds, some of         Venues Day 2014 to be ‘a celebration not        One participant identified what he saw            to work so that as a business owner I
     whom were issued with bells to interject       a wake’, it became clear that many venue        as the crux of the problem: ‘venues need          am allowed to make money.
     where discussion veered into legally or        owners and other stakeholders felt it           investment from somewhere, and it can’t
     scientifically inaccurate territory (see       was vital and constructive to share their       just come from guys who own the venue’.         One       participant   suggested      that
     appendix ii for full panel profiles). In all   concerns and struggles in this large-group      Another audience member weighed                 ‘communities [thought] that the venue[s]
     panel discussions, each panellist was          setting, even if specific, focused solutions    funding options, asking ‘why shouldn’t they     will always be there despite the precarious
     given an opportunity to introduce her/         were not always identified or explored in       [publishers, record companies, festivals] be    situation most are in’, and argued that it
     himself and her/his angle on the topic at      great detail. As will be discussed below, the   asked to put their hands in their pockets?’     was essential to make this precariousness
     hand. Some panellists read from prepared       identification of shared challenges faced by    while admitting that it was a ‘big ask of       explicit to those communities in order to
     speeches, while others gave more               venues in these panel discussions directly      any government to put their hands in their      generate support and awareness. Others
30   FINDINGS: PANEL DISCUSSIONS                                                                                                                                                                     31

     identified ongoing noise and nuisance             towards the type of people who might            won’t be anything [of cultural value]           power’. Accessibility, she explained, is
     complaints as having a major impact               frequent these venues. It’s [often] 18-         left in central London.                         not necessarily about building wheelchair
     on their ability to plan and grow their           30 year olds, there’s drink involved,                                                           ramps or spending money; venues can take
     businesses. The financial challenges posed        it’s dangerous. Actually a lot of what        PROPOSED NEXT STEPS                               certain basis steps to ensure they attract
     by handling noise problems emerged as a           is being addressed today through              Proposals for next steps were identified          the widest audience possible. Those she
     significant focus of the second panel, ‘Noise     environmental heath, through noise            in the final panel discussion which was           mentioned were:
     vs. Nuisance’. In one instance, a single          abatement, through sound meters,              dedicated specifically this task, but
     complainant had led to a venue owner              is actually only a part of the picture,       were also teased out during the earlier           • Ensuring clear accessibility information
     having to spend £10,000 in the last three         which is [also] about a cultural attitude     sessions. We have grouped these into three          online and in advance
     years. Another participant indicated that         toward making music and making the            categories:                                       • Providing free tickets for personal
     she had been unable to develop her venue          arts.                                                                                             assistants
     in positive ways due to having to focus on                                                      IMPROVING VENUES                                  • Creating viewing areas where disabled
     the noise problems it was facing:               Identifying and moving beyond this              Jehnny Beth of Savages offered simple,              people can be safe
                                                     category error prompted another audience        common sense suggestions for making
       Each one of those authorities are             member to articulate what they saw as           a venue better for musicians, which               REAPPRAISING NOISE AND NUISANCE
       getting paid to do their job, whereas I’m     the purpose of music and venues, and the        arose from a poll she conducted with her          Several specific recommendations arose
       not getting paid to do mine. I’m getting      potential loss to communities, which, as        colleagues. These were developed through          from the discussions surrounding noise and
       bogged down. The whole process just           many interview participants referenced,         discussion on Venues Day, and included:           nuisance. Many of these were linked to the
       starts again. I’m absolutely consumed         are becoming increasingly homogenised in                                                          need to create a representative body for
       with work and investigation and trying        their infrastructural and cultural offerings:   • Keeping ‘good customer service is at the        venues:
       to put in systems to cover my back, so                                                          core of everything’
       I haven’t been able to push the venue           If you can’t have noise in the city centre,   • Ensuring that promoters, engineers and          • Devising a procedure for complaining
       forward for the past 9 months.                  are we supposed to do this outside              staff      are     on     time,    available,     about complainants (the audience
                                                       the Nike outlet store 4 miles outside           knowledgeable                                     erupted in applause when this point was
     As with several of the interviews, the            of town? It’s intrinsic to the nature         • Assisting band in loading in and out              mentioned)
     panel discussion on noise centred around          of cities that we do music in the city        • Double-checking that sound systems              • Promoting recognition that a successful
     the perceived lack of training among              centre. If you make music, people will          and cables work and microphones are               business will have noise relating to
     Environmental Health Officers, new                hear it. That’s why you did it and that’s       clean                                             access and egress
     development taking precedent over                 why people like it.                           • Providing safe places to store equipment        • Lobbying for new noise legislation,
     existing venues, instances where one or a                                                         and a comfortable backstage area                  whereby 'the new has to accommodate
     few complainants can succeed in closing a       Another participant offered more details        • Considering musicians' perspectives on            the existing', and the responsibility for
     venue, and the perceived lack of awareness      on the situation faced by her own venue           venue sponsorship (‘not everyone will             modification and soundproofing rests
     of the cultural value of live music among       in London, which was facing a noise               want to play in front of Redbull sign’)           with the developers of new buildings
     Local Authorities and licencing, The panel      abatement order to close its garden at 9pm      • Cultivating a pro-musician ‘mind                  in an area (akin to the Agent of Change
     discussion and ensuing audience insights        because of neighbour complaints:                  set’, through (for example) signs asking          principle)
     led to direct calls for a body to clearly                                                         audiences to stay quiet and respect
     articulate the cultural contribution of           The money I used to make from selling           music; bar staff remaining quiet at the         Shifting the conversation toward cultural
     venues to their communities, and across           food in my garden used to subsidise             till; treating every artist the same way        value. Recommendations were made
     the UK more broadly. One participant              the venue. Council officers do not take                                                         regarding how to change negative
     summed up this theme:                             on board that we employ 48 people             Suzanne Bull MBE of Attitude is Everything        perceptions of music venues and assert
                                                       and have been there 60 years. Adele           offered her organisation’s services to            their cultural value. These included:
       This seems to be a category error—              played there when she was 16 and Bob          assist venues in making their venues
       that what’s being dealt with is a               Dylan played there in the ‘60’s. We are       more accessible to disabled fans who              • Promoting      understanding    among
       pejorative attitude toward live music,          up against it and they don’t care. There      represent ‘£212 billion in spending                 licensing officers that ‘[venue owners
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