U.S. HISPANIC 2021 COMPETITION OVERVIEW - DEADLINE: The final deadline for the competition is August 5, 2021 - Promax
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U.S. HISPANIC
2021
1
COMPETITION OVERVIEW
DEADLINE: The final deadline for the competition is August 5, 2021
ELIGIBILITY PERIOD
Work being submitted was for air, broadcast, publishing or release during the following dates:
August 1, 2020 through July 31, 2021WHO
& WHAT
WHO CAN ENTER?
Open across all platforms producing, airing and streaming entertainment content. Entrant can represent
the client, vendor or their agent; there is no stipulation in any category regarding the entrant so long as
the work was for air, broadcast, publishing or release in the United States and targets a United States
Hispanic market. This is not a language-based competition, if work is submitted in English, entrant must
specify within the marketing objective why the work was created in English.
PLEASE NOTE: ONLY WORK CREATED FOR LATINO AMERICAN AUDIENCES AND AIRING IN THE
UNITED STATES WILL QUALIFY (REGARDLESS OF THE COUNTRY IT WAS PRODUCED IN).
WHAT CAN BE ENTERED?
Please refer to the technical speci cations within this document and at promax.org regarding materials for
submission and refer to the eligibility dates and categories for all quali cation details.
1
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fiIMPORTANT
FOR YOU
TO KNOW
1 ALL relevant permissions and 2 In the event that any individual 3 If in any category, entries do not
copyrights are assumed to be category attracts fewer than 4 meet the standard deemed
cleared by the entrant. entries, the organizer reserves the award worthy by the jury, it is
right to withdraw that category from possible that there will be no
the competition. In this event, the awards given in that category.
participating companies will receive
a credit towards future entry fees.
No cash refund will be given.
3
4 All material submissions will not 5 The organizers reserve the right 6 TRANSLATIONS: Due to the
be returned and become the to add, subtract, amend or international composition of our
property of Promax to be used otherwise revise any category judging panels, we must
at their discretion. as needed. Notice and updates request that all non-English
of revisions will be posted on language entries provide
our website. English translations/subtitles for
judging purposes, this includes
all videos and printed materials.
2Our Judging Process
PROMAX U.S. HISPANIC AWARDS 2021
1
FIRST ROUND OF JUDGING
The rst round of judging includes a diverse line up of industry judges from the entertainment marketing industry. Each entry is evaluated and
scored based on overall creativity, originality of concept, and message e ectiveness. Finalists are determined by the rst round of judging.
FINAL ROUND JURY
The top nalists in each category, as determined by the rst round of judging, advance to the nal round for jury consideration. An elite Jury of
industry professionals deliberate over the nalist entries and decide the GOLD, SILVER winners.
Winners will be announced at the annual awards show.
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fiHOT TOPICS
*HT 01 NEWS: ELECTION COVERAGE PROMO/CAMPAIGN pg 6
*HT 02 SOCIAL GOOD CAMPAIGN – COVID-19 pg 6
*HT 03 AGAINST ALL ODDS pg 6
CATEGORY MARKETING CREATIVITY
MC 01 BRAND IMAGE PROMO pg 7
INDEX MC 02 BRAND IMAGE PROMO CAMPAIGN pg 7
*MC 03 GENERAL ENTERTAINMENT PROMO pg 7
MC 04 PROMO NOT USING PROGRAMMING FOOTAGE pg 7
MC 05 HOLIDAY/SEASONAL/SPECIAL EVENT PROMO pg 7
MC 06 DRAMA PROMO pg 8
MC 07 SPORTS PROMO pg 8
MC 08 TELENOVELA PROMO pg 8
*MC 09 NEWS PROMO pg 8
MC 10 FUNNIEST PROMO pg 8
ART DIRECTION & DESIGN
AD 01 IMAGE PROMO pg 9
AD 02 IMAGE PROMO CAMPAIGN pg 9
360 CAMPAIGN
*NEW CATEGORY *MP 01 360 CAMPAIGN: BRAND IMAGE OR PROGRAM PROMOTION pg 10 4DIGITAL & SOCIAL
DS 01 VIDEO CONTENT FOR SOCIAL MEDIA pg 11
DS 02 APP DESIGN pg 11
DS 03 ONLINE ADVERTISING MARKETING pg 11
DS 04 TALENT/INFLUENCER INTEGRATION USING SOCIAL MEDIA pg 11
CATEGORY DS 05
DS 06
USE OF PAID SOCIAL MEDIA
ORGANIC USE OF SOCIAL MEDIA
pg 11
pg 12
INDEX DS 07
DS 08
DIGITAL PROMO
SOCIAL MEDIA CONTENT SERIES
pg 12
pg 12
KEY ART
KA 01 KEY ART: COPYWRITING pg 13
KA 02 KEY ART: POSTER pg 13
KA 03 KEY ART: POSTER CAMPAIGN pg 13
KA 04 KEY ART: CONSUMER OR TRADE PRINT AD: PROGRAM pg 13
KA 05 KEY ART: LOGO DESIGN pg 13
SPECIAL CATEGORIES
*S 01 EXPERIENTIAL ACTIVATION FOR A PROGRAM OR SERIES pg 14
PUBLIC RELATIONS/PUBLICITY
*NEW CATEGORY *PR 01 PUBLICITY: BEST SHOW CAMPAIGN/STUNT pg 15 5HOT TOPICS
U.S. HISPANIC Categories in this field include marketing and creative work for popular and trending topics including current events.
2021 *HT 01 NEWS: ELECTION COVERAGE PROMO/CAMPAIGN
A single or group of promos or online promotional material created to promote the 2020 U.S. Presidential
election.
SUBMISSION REQUIREMENTS:
Minimum one, maximum ve items. Each video must be ninety seconds (:90) or less.
*HT 02 SOCIAL GOOD CAMPAIGN – COVID-19
This category represents a creative and impactful campaign in response to the COVID-19 crisis.
SUBMISSION REQUIREMENTS:
Minimum one, maximum ve items. Each video must be ninety seconds (:90) or less.
*HT 03 AGAINST ALL ODDS
A truly excellent promo produced within the limitations of ‘work from home’ and/or pandemic productions.
SUBMISSION REQUIREMENTS:
One item per entry. Video must be ninety seconds (:90) or less. Marketing objective must explain the inspiration
and limitations that were faced during the production of the work.
HOT TOPICS
Categories in this eld include marketing
and creative work for popular and
trending topics including current events.
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fiMARKETING CREATIVITY
Categories in this field include marketing and creative work to promote any entertainment platform or entertainment program across any platform.
U.S. HISPANIC
MC 01 BRAND IMAGE PROMO
2021 A promo created to promote the brand image of a network, brand, station or content platform, cable or satellite
provider.
SUBMISSION REQUIREMENTS:
One item per entry. Video must be ninety seconds (:90) or less.
MC 02 BRAND IMAGE PROMO CAMPAIGN
A campaign created to promote the brand image of a network, brand, station or content platform, cable or
satellite provider.
SUBMISSION REQUIREMENTS:
Minimum two, maximum ve items. Each video must be ninety seconds (:90) or less.
*MC 03 GENERAL ENTERTAINMENT PROMO
A promo created to promote any program or series of programs (documentaries, movies, daytime, comedy,
action, etc).
SUBMISSION REQUIREMENTS:
One item per entry. Video must be ninety seconds (:90) or less.
MC 04 PROMO NOT USING PROGRAMMING FOOTAGE
A promo using material exclusively and speci cally produced to promote an episode or series without using
program footage. Any entry with program footage, aside from title/graphic elements, will be disquali ed.
MARKETING SUBMISSION REQUIREMENTS:
One item per entry. Video must be ninety seconds (:90) or less.
CREATIVITY MC 05 HOLIDAY/SEASONAL/SPECIAL EVENT PROMO
A promo created to promote a holiday, seasonal, special event program, series, movie, telethon, anniversary,
Categories in this eld include marketing variety special, etc.
and creative work to promote any SUBMISSION REQUIREMENTS:
entertainment platform or entertainment One item per entry. Video must be ninety seconds (:90) or less.
program across any platform.
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U.S. HISPANIC
MC 06 DRAMA PROMO
2021 A single or group of promos created to promote a drama program episode or series.
SUBMISSION REQUIREMENTS:
Minimum one, maximum three items. Each video must be ninety (:90) seconds or less.
MC 07 SPORTS PROMO
A single or group of promos created to promote a sports event or sport-related series.
SUBMISSION REQUIREMENTS:
Minimum one, maximum three items. Each video must be ninety (:90) seconds or less.
MC 08 TELENOVELA PROMO
A single or group of promos created to promote a telenovela episode or series.
SUBMISSION REQUIREMENTS:
Minimum one, maximum three items. Each video must be ninety (:90) seconds or less.
*MC 09 NEWS PROMO
A single or group of promos created to promote a news program, a special report/event, information, current
a airs, etc.
SUBMISSION REQUIREMENTS:
Minimum one, maximum three items. Each video must be ninety (:90) seconds or less.
MC 10 FUNNIEST PROMO
MARKETING It’s as subjective as it sounds, but every year there is that gut buster that just needs to be recognized. Any promo
that’s funny. That’s the criteria!
CREATIVITY SUBMISSION REQUIREMENTS:
One item per entry. Video needs to be ninety seconds (:90) or less.
Categories in this eld include marketing
and creative work to promote any
entertainment platform or entertainment
program across any platform.
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fiART DIRECTION & DESIGN
Categories in this field include design and execution efforts to promote any entertainment platform or entertainment program across any platform.
U.S. HISPANIC
2021 AD 01 IMAGE PROMO
A promo using on-air materials/elements designed speci cally to promote a brand, program and/or show.
SUBMISSION REQUIREMENTS:
One item per entry. Video must be ninety seconds (:90) or less.
AD 02 IMAGE PROMO CAMPAIGN
A promo campaign using on-air materials/elements designed speci cally to promote a brand, program
and/or show.
SUBMISSION REQUIREMENTS:
Minimum two, maximum ve items. Each video must be ninety seconds (:90) or less.
ART DIRECTION
& DESIGN
Categories in this eld include design
and execution e orts to promote any
entertainment platform or entertainment
program across any platform. 9
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fi360 CAMPAIGN
U.S. HISPANIC Categories in this field include 360/multi-media campaigns promoting any entertainment platform or entertainment program across any platform.
2021 *MP 01 360 CAMPAIGN: BRAND IMAGE OR PROGRAM PROMOTION
A 360 campaign created to promote a brand, program or series. Materials may include spots, print ads, kits,
premiums, mobile apps, etc. Elements should highlight advertising campaigns that showcase through multiple
platforms.
SUBMISSION REQUIREMENTS:
Minimum three, maximum six items. No more than four pieces of material in any one medium. Any videos must
be ninety seconds (:90) or less. Any print/collateral/premium materials, each piece must be uploaded as a .pdf.
For any web materials, submit URL of live website including any login information, or submit archived website
material via video upload.
360 CAMPAIGN
Categories in this eld include 360/
multi-media campaigns promoting any
entertainment platform or entertainment
program across any platform.
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fiDIGITAL & SOCIAL
U.S. HISPANIC Categories in this field include digital and social media efforts promoting any entertainment platform or entertainment program across any platform.
DS 01 VIDEO CONTENT FOR SOCIAL MEDIA
2021 An e ective video content used across social media platforms created from an existing program (comedy,
drama, etc.). These posts are intended for social, mobile, apps, etc.
SUBMISSION REQUIREMENTS:
One item per entry. Video must be one minute (1:00) or less.
DS 02 APP DESIGN
A graphic material designed speci cally for mobile devices, including smartphones, tablets, etc.
SUBMISSION REQUIREMENTS:
One item per entry. Must submit as archived interactive material via video upload. Video must be three minutes
(3:00) or less.
DS 03 ONLINE ADVERTISING MARKETING
An example of online marketing and advertising using an animated or ash banner, pop-up, ash movie, splash
page, etc., to promote a program, network, channel, station or streaming platform via the Internet. Work will be
judged on creativity and quality of design.
SUBMISSION REQUIREMENTS:
One item per entry. Submit live URL with any username and password needed, or submit archived interactive
material via video upload. Video must be three minutes (3:00) or less.
DS 04 TALENT/INFLUENCER INTEGRATION USING SOCIAL MEDIA
Integration of an in uencer/talent as part of a social media campaign that supports the promotion and
marketing of any program or series of programs.
SUBMISSION REQUIREMENTS:
Submit live URL. All media may be submitted to demonstrate success. Up to ve submissions per entry. (A write-
up of action and results may be submitted by PDF.)
DIGITAL & SOCIAL DS 05 USE OF PAID SOCIAL MEDIA
An innovative and e ective use of paid social media or owned channels that e ectively supports the promotion
Categories in this eld include digital and and marketing of any program or series of programs.
social media e orts promoting any
SUBMISSION REQUIREMENTS:
entertainment platform or entertainment Submit live URL. All media may be submitted to demonstrate success. Up to ve submissions per entry. (A write-
program across any platform. up of action and results may be submitted by PDF.)
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U.S. HISPANIC DS 06 ORGANIC USE OF SOCIAL MEDIA
An innovative and e ective use of organic social media or owned channels that e ectively supports the
2021 promotion and marketing of any program or series of programs.
SUBMISSION REQUIREMENTS:
Submit live URL. All media may be submitted to demonstrate success. Up to ve submissions per entry. (A write-
up of action and results may be submitted by PDF.)
DS 07 DIGITAL PROMO
A single piece of viral/web or mobile content used to promote a program or a network, brand, station, or system
via the Internet. Work will be judged on creativity and quality of design.
SUBMISSION REQUIREMENTS:
One item per entry. Must submit as archived interactive material via video upload. Video must be three minutes
(3:00) or less.
DS 08 SOCIAL MEDIA CONTENT SERIES
Video series produced speci cally for/released exclusively on a social media platform such as Instagram,
TikTok, Facebook, Snapchat, Twitter, etc. Can include preproduced and/or live video content.
SUBMISSION REQUIREMENTS:
One item per entry. Must submit as archived interactive material or reel via video upload. Video must be three
minutes (3:00) or less.
DIGITAL & SOCIAL
Categories in this eld include digital and
social media e orts promoting any
entertainment platform or entertainment
program across any platform.
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Categories in this field include key art design and execution for print, static and digital to promote any entertainment platform or entertainment program across any platform.
U.S. HISPANIC
2021 KA 01 KEY ART: COPYWRITING
A single piece of printed or digital material including but not limited to consumer advertisements, billboards,
posters, or direct mail that demonstrates creative and e ective copywriting.
SUBMISSION REQUIREMENTS:
One item per entry. Must be uploaded as a .pdf.
KA 02 KEY ART: POSTER
A single printed or digital key art/poster designed to promote a program, broadcast or cable network, channel,
station, streaming platform, content brand, cable or satellite provider, syndicator, studio, production company,
individual, or entity.
SUBMISSION REQUIREMENTS:
One item per entry. SINGLE IMAGE ONLY. Must be uploaded as a .pdf.
KA 03 KEY ART: POSTER CAMPAIGN
A group of printed or digital key art/posters designed to promote a program, broadcast or cable network,
channel, station, streaming platform, content brand, cable or satellite provider, syndicator, studio, production
company, individual, or entity.
SUBMISSION REQUIREMENTS:
Minimum three, maximum ve items. For all print material, each piece must be uploaded as a .pdf.
KA 04 KEY ART: CONSUMER OR TRADE PRINT AD: PROGRAM
A single printed piece of advertising or group of printed pieces of advertising designed to promote a speci c
show, program, series, or content brand published in a consumer or trade publication.
SUBMISSION REQUIREMENTS:
One item per entry. Must be uploaded as a .pdf. Print run number must be stated within the Marketing Objective
KEY ART
eld.
KA 05 KEY ART: LOGO DESIGN
A single logo designed to promote a brand/network or program in print (includes station, corporate, show, etc.).
Categories in this eld include key art
design and execution for print, static SUBMISSION REQUIREMENTS:
One item per entry. Must be uploaded as a .pdf.
and digital to promote any
entertainment platform or entertainment
program across any platform. 13
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U.S. HISPANIC
Categories in this field include special efforts promoting any entertainment platform or program across any platform.
2021 *S 01 EXPERIENTIAL ACTIVATION FOR A PROGRAM OR SERIES
A creatively executed physical and/or virtual interactive fan experience that supports the promotion of a content
brand.
SUBMISSION REQUIREMENTS:
One item per entry. Video must convey experience, must be three minutes (3:00) or less.
SPECIAL
CATERGORIES
Categories in this eld include special
e orts promoting any entertainment
platform or program across any platform. 14
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fiPUBLIC RELATIONS/PUBLICITY
U.S. HISPANIC
Categories in this field include marketing work driven by Public Relations/Publicity teams to promote any entertainment platform, entertainment program across any platform or movies.
2021 *PR 01 PUBLICITY: BEST SHOW CAMPAIGN/STUNT
A publicity campaign/stunt designed to support or enhance a program, series or movie on any platform.
SUBMISSION REQUIREMENTS:
Minimum three, maximum six items. No more than four pieces of material in any one medium. For any video
materials, videos must be ninety seconds (:90) or less. For any print/collateral/premium materials, each piece
must be uploaded as a .pdf. For any web materials, submit URL of live website including any login information,
or submit archived website material via video upload.
PUBLIC RELATIONS/
PUBLICITY
Categories in this eld include marketing
work driven by Public Relations/
Publicity to promote any entertainment
platform, entertainment program across 15
any platform or movies.
fi17 Questions? awards@promax.org
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