TransForm Adapting the power of nature, to transform challenge into change - Stationery S/S 21 - Make it in Design
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Stationery S/S 21
TransForm
Adapting the power of
nature, to transform
challenge into change
Embrace aquatic effects and mystical themes to
create stationery inspired by the sea and the sky
The Souvenir Society
TransForm
Adapting the power of nature, to transform
challenge into change
In a world where our environment is under threat,
TransForm explores how adaptable and forward-
thinking designs, materials and systems could turn
nature into our salvation.
According to the World Economic Forum, at least eight
million tonnes of plastic end up in oceans each year –
the equivalent of one garbage truck per minute – but
amid these cataclysmic numbers, design is pointing
towards the light with products, materials and systems
that can transform waste into beauty, use fewer
natural resources, or find new uses for existing ones.
This will inform a lighter aesthetic for S/S 21, as
adaptable designs, ‘living’ materials, and lighter
weights remain influential. Nature will be celebrated
with raw materials, and the ocean will become a key
reference, inspiring iridescent surfaces and fluid forms.
Hirotoshi Ito
Action Points
TransForm explores the mystery of nature through arcane
symbols, as well as colours and finishes with a
technological edge. Mystical motifs, raw finishes, and
aquatic colours will be key for stationery.
1. Embrace the darker side of nature: take inspiration
from rough and raw elements of nature, from the deep
seas to astronomy and alchemy.
2. Focus on simplified designs and stand-out textures:
appeal to younger consumers with eyecatching icons
and stylised graphics, and focus on finishes and textures
for a more mature audience.
3. Elevate designs with material and finishes: give
designs a refined quality by using metallics, either as an
all-over material or as subtle foil details.
4. Bring tactility to designs: encourage touch with
engraved patterns and ribbed forms. For surfaces, take
inspiration from the contours of natural landscapes and
the moon.
5. Explore colour-shifting effects: create iridescent
finishes with a softer colour palette, including
pearlescent whites and pastel ombré tones.
Gabriela Emil
Mood & Colour a. French Navy
Archie's Press
b. Blue Beat
c. Afterglow
d. Purple Nitro
Supplied By Lily
100 Layer Cake
The TransForm colour palette features a mix of
e. Tranquillity Blue
warm and cool tones – some of which feel
authentically natural, and others with a
digitally enhanced quality
• Moonlit tones complement darker and
f. Corten
moodier colours. These hues can be used
tonally or to create vivid contrasts
• Use metallic finishes and muted pastels to
g. Silver C
give stationery designs a magical look
Urban Outfitters
Coloro: a. 115-23-11 b. 107-38-27 c. 043-75-34 d. 141-43-17 e. 089-87-15
The Fine Print Paperie Pantone: a. 19-4019 TCX b. 18-4434 TCX c. 13-0746 TCX d. 18-3418 TCX e. 13-4910 TCX f. 8024 C g. Silver C
Key Directions
Focus on cosmic motifs, aquatic colours, otherworldly finishes and nature-inspired prints for stationery designs
Ocean Waves Mystical Constellations Moon Landscapes
Knot & Bow Terra Soleil Pink Piggy Studio
Glowing Effects Mineral Marbling Simple Seashells
Kawaii Pen Shop Katie Leamon Canned Ham Studio
Ocean Waves
Paperchase
Super Fashion Store
Take inspiration from the ocean with
abstracted wave motifs across products
Indie Crafts • Use aquatic tones, and blend together in
ombré fades and marbled motifs
• Play with scale, whether through close-up
prints of large layered brush strokes, or with
smaller, more intricate patterns
• Use colour and wavy designs to give
designs a sense of movement
• Prints can be used all over, or as
eyecatching details on a product
Noat
Cleverhands
Mystical
Constellations
Kikki K
Explore mystical and magical themes, using
motifs and words inspired by night skies,
Ladyfingers Letterpress
constellations, and astrology
• Stylised moon phase icons will work best
for commercial designs, and astrology-
inspired motifs can be used to create refined
linear designs
• Use deep blue, black, and grey tones to
evoke the night sky, and add metallic gold
details that mimic the stars
• Use mystical words and sentiments
inspired by astrology and magic
Anthropologie
Terra Soleil Bas Bleu
Moon Landscapes
Unior Massaa Studio
Pasinga
Take inspiration from lunar landscapes for
shape, material, and finish
• Use engraved and relief textures to create
motifs inspired by the cratered surface of
the moon
• Explore unexpectedly rough and tactile
material applications, from porous concrete
to speckled composites
• Use spherical silhouettes and rounded
edges, moonlit pastels and metallic
elements to highlight lunar themes
Fancy
Hightide Papierniczeni
Glowing Effects
Pretty Space Shop
Use mesmerising pearlescent finishes and
Mochi Things colour gradients to give stationery a hi-tech
Noat look
• Experiment with colour-shifting effects
that entice the eye, including high-
shine dichroic finishes in muted pastels
• Use organic shapes and silhouettes for
a surreal and otherworldly look
• Focus on soft and subtle colours and
effects, including luminous silvers, pastels
and ombré tones. Contrast these with
grounds that feature grainy textures and
solid colours
Knot & Bow
Papierniczeni Ticonderoga
Mineral Marbling
Nook Shop
Bread & Jam
Geological contours and stone veinings
will remain influential for surface and pattern,
but designs should be updated with
unnatural digital colours
Hello Mart
• Replicate the veins of stones and
minerals, and use colour for emphasis,
giving natural lines a more dynamic look
• Use marbling techniques for a surreal
interpretation of geological contours, and
use photoreal versions for a more
commercial approach
• Explore bright hues for monochrome
designs, or try a mix of colours for a
Mustard psychedelic look. Create coordinate sets
that can be combined together
Snappy's BoutiqueSimple Seashells
The Paragon
Tap into beachcomber themes by using
seashells as an all-over pattern or as a
Go Go Luna stylised silhouette
• Use realistic illustrations and forms for a
more literal take on the beachcomber theme,
or use stylised interpretations for a naive
look
• Warm metallics or monochrome colours
offer a more sophisticated approach to this
beach story
• Seashell contours will work well for
scalloped pins, cards, labels and stickers,
while stylised repeat motifs will work well for
Petite Paperie wrapping paper and cards
Moorea Seal AnthropologieLifestyle & Interiors Critical Path S/S 21
Macro Forecast Colour Lifestyle & Interiors Colour Trend Materials Trend Concepts
Concepts
A comprehensive round-up of the key
Future Drivers 2021 Global Colour
Colour palettes and usage direction to solid materials trends for S/S 21.
NEW REPORT - The global macro- WGSN's Global Colour report provides your first assist design development for S/S 21
economic drivers that will have a major view of what S/S 21 will look like. This season, we collections, presented as three trended Packaging Trend Concepts
impact in 2021, and strategies for success. present two palettes that reflect the duality of life themes. Essential direction on the key colours,
lived online as much as offline – one with surface patterns, structures, materials and
enhanced natural tones, and the other Trend Concepts finishes for food, drink and product design.
Future Innovations 2021 with artificial colours.
WGSN’s Trend Concepts reports
What used to be known as The Vision will
now be published once a year, with
(formerly called Forecasts) present Holiday & Gifting
Colour by Region seasonal design directions, two years
strategies for a 12-month period. Future
The five colours you need to know for the S/S ahead of market. The materials report A series of reports covering future trends
Innovations will outline the 12 areas that will
21 markets in Europe, China, North America and will not be thematically trended, while for key seasonal events and holidays,
lead transformation across industries in
South America, edited from WGSN's Global interiors will be trended into three offering direction on mood and colour;
2021. These will feed into our Big Ideas and
Colour palette. themes per season. food and drink; decor; styling; and prints
Trend Concepts reports, but these reports
and graphics.
will no longer be thematically linked. Colour Evolution
Lifestyle and Interiors Design & Product
Explore how colours are evolving with tonal Trend Concepts
Future Consumer 2021 comparisons from WGSN's three seasonal Development
Seasonal direction to support the entire
An in-depth look at the consumer drivers, forecasts up to and including S/S 21.
development process for interiors and A comprehensive range of reports offering
priorities and profiles that will emerge in
industrial design, with analysis of direction for product development
2021, both globally and regionally.
Lifestyle & Interiors Colour lifestyle factors, materials, finishes, covering all categories, in line with our three
patterns and shapes. Reports will be thematic trends for S/S 21.
Big Ideas presented as three trended themes.
Lifestyle & Interiors Global Colour
A yearly report outlining five key ideas for Seasonal, core and metallic palettes tailored
lifestyle and interiors industries, distilled from for S/S 21 lifestyle and interiors collections,
our Future Drivers and Future Innovations plus our pick of the season's six must-have
reports. tones.Related Reports
Big Ideas 2021: Lifestyle & Interiors Lifestyle & Interiors Trend Concepts S/S 21: TransForm
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