Top 10 Trends in Marketing Tourism 2019 - www.tourism.macdigital.ie - Squarespace
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Top 10 Trends in Marketing Tourism 2019 www.tourism.macdigital.ie
1. Themed Travel Movie/tv themed tours, food vacations, female-only weekends, ecotourism, adventure travel. Tours built around a particular time period, historical event, TV show, movie, or other special interest that focuses on groups of people. Game of Thrones Filming Locations Tour | Star Wars Tour, Skellig Islands 01
2. Virtual Reality VR is becoming more and more of an industry shaker in travel and tourism. Its flexibility offers vast opportunities - potential guests can visualise themselves in desired locations. VR can be used by hotels and venues to give guests a 3D tour of a rental location. Wild Atlantic Way Virtual Reality / 360 | VR Holidays - app for Android and iOS 02
3. Culture Culture-based tours immerse the visitor in a country and its culture, especially with increased expat opportunities available. Guided tours being led by natives and locals are particularly popular. Airbnb - Dublin Food Tours, Beer Tasting Experience | Wicklow Way Farm Experience | Causey Farm in Co Meath 03
4. One-Off Experience Activities outside of tourists’ regular experiences. Rather than your regular holiday with the beach, the pool and shopping, experience holidays are proving to be very popular. Dursey Island Cable Car, Co. Cork | Winter Solstice in Newgrange, Co. Meath | Family Kayaking with Seals, Co. Cork 04
5. Surprise Me Travellers learn about their destinations when they arrive at their designated departure airport. Expedia.co.uk found that 1/4 of people who book their holiday months in advance, say the excitement of travel gets lost due to an overload of information available online. Groupon.ie “Mystery Trip” 05
6. Multi Generation 2017 saw a massive trend of 'solo travel', especially with female solo travel - now it's the whole family - parents, children, grandparents, aunts, uncles, etc. Fota Wildlife Park, Co. Cork | Trabolgan, Co. Cork | Lahinch, Co. Clare 06
7. Online Reviews When it comes to booking a holiday, whether it’s the flights/train, the accommodation or the activities that we engage in, we will seek advice from those who have traveled before us. Trip advisor was once the most reliable source. However, Facebook, Instagram and using hashtags have now become increasingly popular, along with reviews being left on the websites. Airbnb | Booking.com | Trivago 07
8. Gen X & Business Sometimes the business traveler will extend their stay, making their trip a “bleisure” trip.Moving away from attracting millennial generation. Emphasis on attractions close to the business venue. Afternoon Tea in Kylemore Abbey | Whiskey Museum in Dublin 08
9. Eastern Outbound Exploring the cultures in the Eastern Countries. Looking at life in India, Dubai, and China. Taking part in cooking classes, visiting markets, etc. Dubai for the tax free, luxurious shopping with expensive brands 09
10. Sustainable Adventure Exploring the cultures in the Eastern Countries. Looking at life in India, Dubai, and China. Taking part in cooking classes, visiting markets, etc. Eco-Sleep, Hemp Cottage, DownPatrick, Co. Down | Ard Nahoo, Mullagh, Co. Leitrim | Killary Adventure, Co. Galway 10
Thank you www.tourism.macdigital.ie +353 86 6087053 info@macdigital.ie
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