TOOLS TO GROW YOUR BUSINESS - ADVANTAGE The FLORIDA REALTORS
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FLORIDA REALTORS
®
The
ADVANTAGE
+
Exclusive, No-Cost & Low-Cost
TOOLS TO GROW
YOUR BUSINESS
Your Florida Realtors® membership delivers in so many ways...
50 WAYS MEMBERSHIP PAYS FIX TECH PROBLEMS SOLVE LEGAL ISSUES WIN MORE LISTINGS MAKE MORE SALES SAVE ON ESSENTIAL PRODUCTS NETWORK WITH EXPERTS PROTECT YOUR PROFESSION and so much more! 2 The FLORIDA REALTORS® ADVANTAGE
TECHNOLOGY
Tech Support for Any Device—
Seven Days a Week You can even get advice
on what to buy next.
$92
Imagine it’s 6 p.m. on Thursday. You’re working on a
purchase agreement and your computer screen goes to black.
What do you do? Call the Tech Helpline!
Our tech support experts provide assistance via phone, PER
online chat and email. With your permission, they can even HOUR
connect remotely to your computer to fix it so you can get the average cost for
back to business.
tech support. As a
member of Florida
CALL: 407.587.1450 Realtors®, you get
HOURS (EASTERN): tech advice FREE.
Monday - Friday: 9 a.m. - 8 p.m.
Saturday - Sunday: 9 a.m. - 5 p.m.
“ I am very pleased we have the Tech
Helpline. Without it, many of us
would have to go to the repair shop or
access help online. We don’t always
have that luxury in the middle of a
listing or contract negotiation.”
—GEORGE MORGAN, SALES ASSOCIATE
Access the Real Estate
Forms You Need
>On Any Device
>No Matter Where You Are
Fill out and print contracts and
forms, collaborate, manage and
store transactions and use time-
saving auto-population features to
import MLS data. Plus, if you’re a
broker, you can review and
approve agents’ transactions and
Need support?
Call the Tech Helpline
at 407.587.1450.
Learn more about this
amazing member
benefit at:
$72 PER
YEAR
Are you a power user of
Form Simplicity? Upgrade
to the Ultimate Edition and
create brokerage-wide packages floridarealtors.org/ get unlimited eSign and
and clauses. ToolsAndSupport/ document storage.
FormSimplicity
Get started by logging in at
forms.floridarealtors.org
The FLORIDA REALTORS® ADVANTAGE 1
LEGAL & ADVOCACY
Get Quick Access to Sound
Legal Advice
Florida Realtors® Legal Hotline
Stay on the right side of the law by calling Florida Realtors®
attorneys who can educate you on a broad range of legal
issues in real estate. And all the advice is FREE.
CALL 407.438.1409 weekdays between 9 a.m. and 4:45 p.m.
(Have your Florida Real Estate Commission license number handy.)
Submit questions online at floridarealtors.org/LegalCenter and an
? attorney will call you back.
Have a less pressing need for legal information?
Check floridarealtors.org/LegalCenter/AskAnAttorney
or search floridarealtors.org/MediaLibrary
Consulting a real estate
attorney will cost you
$200
per hour, on average.
As a member of Florida
LEGAL E-NEWS Realtors®, you get
advice for FREE.
DELIVERED 2X A few legislative victories:
EACH MONTH
STABILIZED FLOOD INSURANCE
SO FLORIDA RESIDENTS
CAN PROTECT THEIR MOST
VALUABLE POSSESSIONS.
Making Your Voice Heard—
Capped estoppel certificate
fees, saving home sellers
Powerful Political Presence hundreds of dollars.
REDUCED THE BUSINESS
Through lobbying by the Public Policy Office in Tallahassee RENT TAX, SAVING SMALL
and through support of candidates who believe in home- BUSINESSES $60 MILLION.
ownership and the profession, Florida Realtors® protects
property rights, removes barriers to homeownership and Defeated a sales tax on Realtor®
ensures your ability to conduct business. ® commissions that would have cost
Learn more at floridarealtors.org/legislativecenter you $2,300 per year.
2 The FLORIDA REALTORS® ADVANTAGE
MARKET DATA & RESEARCH
Be the Go-To Realtor®
in Your Market
Impress prospects and customers with the latest market data.
FREE, accurate, comprehensive and
current market reports from our
Research team will position you as the
market expert and help you sell more.
NEW!
Market Data is now
available down to the
FLORIDA REALTORS® RESEARCH
Bring Your “A” Game
Use exclusive local
market reports in listing
presentations.
ZIP CODE LEVEL. Analyze your market in a
minute with our interactive
graphics tool.
Update your audience on
market trends with talking
points from Research’s
monthly Market Watch
videos.
Monthly Market Watch Videos
Dr. Brad O’Connor, Chief Economist
“ “Florida Realtors Research & Statistics
and Market Watch reports allow me to be
an expert in any zip code, any region, any
neighborhood, If you are not using them,
you’re leaving money on the table. If THAT
doesn’t resonate with you, then I don’t know
what else will.— NEAL OATES, BROKER/OWNER
Actual Reports
The FLORIDA REALTORS® ADVANTAGE 3
DISCOUNTS
Save thousands on the products
SAVE UP TO 80% ON SUPPLIES BUILD YOUR SKILLS & CLOSE PROTECT YOUR IDENTITY
Need notecards to communicate with MORE LISTINGS Iris Identity Protection helps protect
your sphere, or labels for your next Take your business to the next level your personal data from fraud, and if
mailing? Office Depot discounts those with sales, social media, technology and you do become a victim of identity theft,
and more for members of Florida marketing training from The Paperless its specialists will work to correct the
Realtors®. Shop online or print your Agent. As a member of Florida Realtors®, problem. Save 30%. bit.ly/IrisIdentity
savings card to use in store at you also automatically qualify for these Protection
officediscounts.org/fr special benefits:
• Discounts up to 50% on training
& tools
• Free webinars filled with field-tested
advice
• Free AgentID website to build your CUT YOUR COSTS FOR TENANT
EXPENSES & TAXES SIMPLIFIED brand SCREENINGS
With the Taxbot mileage and expense Perform easy, comprehensive and
Claim your free website and learn
tracking app, you can record business reliable tenant background checks for
more at thepaperlessagent.com/far
expenses as they occur so you remember clients with TransUnion SmartMove.
to deduct them at the end of the year. And as a member of Florida Realtors,
Easy to use. Secure. Syncs with you can use the FAR5OFF18 discount
accounting software. code and receive $5 off the regular price
Get the app PLUS FREE tax advice by TM per screening. Go to floridarealtors.
going to fl.taxbot.com mysmartmove.com.
.
MANAGE YOUR SPHERE WITH
AUTOMATED CRMs TM
Looking for a simple way to track
.
EXCLUSIVE 5% DISCOUNT ON and engage with all your leads and
HOME DEPOT GIFT CARDS customers? We’ve added two customer
From closing gifts and open-house relationship management programs and
raffles to referral appreciation and arranged special pricing and free 30-day
employee acknowledgement, a Home trials for both.
Depot Gift Card is the ultimate gift. And To learn about the features and
now when you buy these cards through discount available on Lion Desk, go to
the Florida Realtors program, you LionDesk.com/far or text FAR2018 to
can save 5% on every purchase. Visit 760.993.3033.
floridatrealtors.org/rewards to log in To learn about the features and
as a member and take advantage of this discount available on Wise Agent,
offer. go to WiseAgent.com/far
“ Spanning 40 years of selling real estate, my business has used 10-15
of these service providers through my membership. Do the math on
savings! Thank you, Florida Realtors®!” —TIM KINZLER, SALES ASSOCIATE
4 The FLORIDA REALTORS® ADVANTAGE
DISCOUNTS
and services you use every day.
PROTECT YOUR BUSINESS DON’T GO WITHOUT NEEDED SAVE UP TO 70% ON HOTELS
AND YOURSELF MEDICATIONS With BookingCommunity.com, you can
Now you can turn to RealCare for insur- This free prescription discount card will get exclusive access to unpublished rates
ance coverage in all these areas: save you up to 75% on over 50,000 at over 800,000 hotels and 15,000 resorts
1. Errors & Omissions medications and can be used at over worldwide. Because this is a member-
2. Business Owner Policies 65,000 pharmacies. Request your free only discount program, your rates can
3. Cyber Liability savings card at npsncard.com/tfr be up to 70% less than other sites offer.
4. Accidents To learn more, go to floridarealtors.org/
5. Critical Illness rewards.
6. Disability
7. Hospital Confinement
To learn more, visit floridarealtors.
org/businessinsurance
+
GET CONNECTED
Plus
Monthly promotions and
special seasonal sales
with Florida Realtors®
Rewards Partners can
save you even more.
$$$ SEE A FULL LIST OF DISCOUNTS AT
FLORIDAREALTORS.ORG/REWARDS1
TIME & Save
Both!
MONEY
Join thousands of
your colleagues
TODAY and SAVE
BIG on everyday
expenses.
The FLORIDA REALTORS® ADVANTAGE 5
WORK SMARTER
Expert Coaching From Industry Leaders
?
Florida Realtors®
VIDEOS 5
Take
CS
PI
TO
How can I jumpstart
E5
my real estate
business?
TAK
Imagine having FREE access to a library packed with Need low-budget marketing
hundreds of 5-minute how-to videos filled with ideas ideas with high-dollar results?
and coaching from successful Realtors®.
Well, you do at floridarealtors.org/Take5 HOW CAN I MASTER THE
LEAD INTAKE PROCESS AND
SECURE THAT LISTING?
8 WAYS
Trending Content to Share APPEAL TTOO
From data-driven insights to top NEXT-GEN
staging tips, Florida Realtors® BUYERS
offers FREE PDF infographics
you can use in your newsletters, 1. WELL-EQUI
KITCHEN PPED 4. SMART HOME 7.TELHOME OFFICE FOR
adThin DEVICES
vek rti
self-psing
thermostat rogramming
security s, wireless
phone–co
cameras
entry locks
ntrolled
ECO
and smar
t
Nearly 40%
now work of American
MMUTING
work
of the timefrom home at least ers
blogs, websites, listing
.
Inc. surv , according to part
2. OUTDOO
ey, a
telecomm and next-gen Gallup
ute freq buyers
ROOMS R LIVING
uently.
10X
8.LASEUNPADRRAYTEROOM
In a Bet
and Gar ter Homes 5. LOW-MAINTE
presentations and social media.
dens surv
77% of nex
buyers saidt-gen
ey, FLOORING, COU NANCE
wanted they TOPS, DECKS NTER-
outdoor a relaxed
55% of next
retreat. buy a hom -gen buyers wou
6.
to an NAHe without one, ldn’t
B study accordin
g
Find these graphics at 3.INUPTEDARITEORD Nex t-gen
don’t havebuyers
time, extr the
money or a
to renovatedesire
ENERGY EFFICI
Nex t-gen
2%-3%
mor
ENCY
buyers are
willing to
floridarealtors.org/Magazine
. that wou e for improvem pay
ld lower ents
their pow
er bills.
New infographics are
NCHIY
Sources:
.COM/A
Realtor.com
Builders,
Better Home , National Assoc
s and Gard iation of
PHOTO
available in the back of
ens surve Home
y, Gallup,
Inc
ISTOCK
each new issue
of Florida Realtor®
magazine and
online.
Share MLS listings statewide Internet Data Exchange (IDX)
MLSAdvantage allows participating boards Commonly known as broker
and members to share listings across the reciprocity, IDX allows MLS
state. With a single search, you can find participants to display a large
all listings from participating MLS boards number of listings on each other’s
that match your parameters. You also can websites, and the lead-tracking
easily transfer the data to contracts in Form tools improve your ability to make
Simplicity. first contact with potential
Contact your local board to find out if it participates buyers.
in MLSAdvantage or visit floridarealtors.org/MLS Learn more at floridarealtors.org/IDX
6 The FLORIDA REALTORS® ADVANTAGE
PROFESSIONAL DEVELOPMENT
Education is power. GROW. LEARN. EARN.
Gain in-depth market knowledge, increase proficiency
and enhance business success with the prestigious
Graduate, Realtor® Institute designation. Classes are
$27,000+
Realtors® with a Graduate,
held at your local association and in a convenient, Realtor® Institute designation
“
at-your-own-pace online format. earn more, on average.
Florida Realtors® sets an incredibly
high bar for education. The instructors
For full information
are given unbelievable tools, ideas and
about online courses
goals so the programs offer not and courses near you,
only quality material but quality visit floridarealtors.
delivery.” —PATTI KETCHAM, BROKER/OWNER org/education
Leadership Academy Online Continuing Ed –
Maximize your potential in this CE Express
program designed to identify Pick up three hours of core law or get
emerging leaders. Expand your 14 hours of CE courses and renew
leadership skills and make a your license... on your schedule.
difference by getting involved at
Visit floridarealtors.theceshop.com
the local, state and national level. to learn more.
Learn more and apply at
floridarealtors.org/Leadership-
Academy
FLORID
Spokesperson Issues YPN
YOUNG PROFESSIONALS N
Training Accelerate your career with the
You never get a second chance tools and encouragement needed to
to make a first impression, become a leader in real estate.
especially when you’re talking to
Visit floridarealtors.org/YPN to
the media. Gain confidence and learn more.
skills to communicate effectively
with both the public and the
news media in this intensive
full-day training session. Simulcast Continuing Ed Courses
Convenient. Cooperative. Check with
Learn more at
your local association for availability.
floridarealtors.org/Spokesperson
Visit floridarealtors.org/Education/
Education-Calendar.cfm
The FLORIDA REALTORS® ADVANTAGE 7
MARKET NEWS & RESOURCES
OVER 125
AWARDS!
The #1 Tool To Make More Sales Broadcast Your Expertise
to a Global Audience
APRIL 2017
Miami Realtor
Samuel Awosolu
uses podcasts
to connect with
global buyers.
Plus
International Netiquette
Reaching Chinese Buyers and Investors
The Rules for Investor Visas
ion
s at Auct
ALSO e Propertie
THE BUSINESS
ves
Selling Prim ement Must-ha ions
MAGAZINE
The Global Edition
OF FLORIDA
Sales Agre
4 Listing Appraisal Expectat
REAL ESTATE
Florida Realtor Magazine
Higher
®
floridarealtors.org/m
ret to g agazine
Into TERAN
Managin
The Sec Your Agents
ENRIQUE Realty
KORDA Way
ANDRES Realty Avanti
Turning neurs Avanti Way Miami
Miami ®
®
Entrepre
Every issue of Florida Realtor® magazine delivers leading
®
Plus
2017
MARCH NESS
THE BUSIAZINE
MAG IDA
FLOOD CE
industry information, updates on laws, market trends,
INSURAN
OF FLOR TE
ESTA
REAL e
ELP
gazin
g/ma
HOW TO HRS,
What You
ors.or
arealt
florid
Need to Help
Know to ers
HOARDES AND
Write Com
Custom
expert sales and marketing techniques, top technology
pelling
Expert tips Listing Copy
from Leigh
Brown
IOR where THE world
ALSO
SEN BLING in Tips for Wow
Target Mark ing Landlords & Tena
eting nts
tips and much more. Watch for it in your mailbox. SQUAB S
JULY 2017
DO I FIND GLOBAL:
THE BUSIN
MAGA ESS
OF FLORZINE
FAMILviIEng
REAL IDA
florida ESTAT
BUYERS,
realtor E
FANA
s.org/m
agazin
e
INFO ON TRENDS,
PROSPAETCICAL
NETWORKING CLUBS,
“
Resol w
TECHNOLOGY TIPS,
Read it online at floridarealtors.org/Magazine
FLORIDA REALTORS ®
How Long Wil MARKETING IDEAS?
Escro tes
®
Last?
Dispu
That Homeguide to life
A part-by-partof pieces and
expectancy s in a home
system
Generate TING
Leads
like a Super
Star
Top 7 Ob
Handled jections
I absolutely LOVE this magazine and highly recommend it to my 150
®
Get The
ORS
DA REALT
FLORI
Every TimListing
...e Serio usly
agents. The valuable information keeps us up to date on technology,
trends, industry changes, new marketing ideas, law and ethics changes FLORID
A REALT
ORS ®
Florida Realtors
Annual Convention
and Trade Expo
and much more. This is the best magazine ALL Realtors® should read
pg. 11
every month!” — MARTHA POMARES, BROKER
Florida Realtors® News
Brought to you five days a week, this email news service keeps you informed on
Subject: New
Fla.
laws
on
July
1
the latest real estate news, market trends, home sales statistics, legal updates,
contracts, disclosures and more.
Date: Thursday,
June
29,
2017
at
6:02:05
AM
Eastern
Daylight
Time
From: Florida
Realtors
News
To: Sean
Kiem
A service for members of Florida Realtors
Email support@floridarealtors.org to sign up for Florida Realtors® News.
Set up a direct feed of Florida Realtors® News on your website.
To view this email as a web page, go here.
TODAY'S TOP STORIES
New Fla. laws go into effect July 1
7 real estate laws drafted by the Florida Legislature and signed by Gov. Scott go into
effect Saturday, including a Florida Realtors priority: estoppel fee caps. Read more.
Learn more at floridarealtors.org/rss.cfm
NAR: 71% of owners say
it's a good time to sell
NAR's latest consumer survey offers a
ray of hope that more homeowners will
soon decide that it's time to sell. It's
apparent there's a mismatch between
homeowners' confidence in selling and
actually following through, says NAR
economist. Read more.
NAR: Pending home sales down again in May
Ongoing supply shortages pushed home prices higher in many metro areas and that
impacted pending sales, which slumped for the third consecutive month. Read more.
YouTube's latest 3-D option may be good for listings
New Website Coming in 2019!
floridarealtors.org
So far, 3-D meant viewers could turn and see what's behind them, but the latest
incarnation is an extra-wide photo rather than a completely virtual home. Read more.
• Enhanced search
• Mobile-friendly design
• Personalization
• Statewide calendar
Florida Realtors® Convention & Trade Expo
THRIVE every year in a rapidly-shifting marketplace.
Learn the latest strategies for success from top real estate producers.
Discover business and technology tools that save you time and money.
Enjoy more than 30 skill-building education sessions.
Network with thousands of Realtors®.
Meet nearly 200 industry suppliers whose business is to elevate yours.
Visit convention.floridarealtors.org to learn more.
“ I’m all about education. I’ve always found the annual
Florida Realtors® Convention classes to be invaluable.”
—JAN BRUZAS, SALES ASSOCIATE
8 The FLORIDA REALTORS® ADVANTAGEMEMBER MARKETING TOOLS
Showcase Your Brand on a FREE Website
Did you know that you can promote yourself on a
FREE webpage on Florida Realtors®’ consumer
website, Florida Living Network? Just search for
yourself at floridalivingnetwork.com. Click on View Call a Realtor® – branded videos
Details > Personal Profile to log in and customize the No one knows your local housing market better than
content, language and look of your page. you, but do your customers fully understand the
value and advantage of working with a Realtor®?
Florida Realtors® has created the “Call a Realtor®”
campaign, complete with ready-to-share videos to
IT!
H SH help you educate and inform potential customers.
TC BUYERS: Embed these on your website, share on social media
AR
A
and use in email campaigns.
W
10 top reasons to Call a Realtor® EA
BL
SELLERS:
E VID S
10 top reasons to Call a Realtor®
EO
ADVOCACY:
Realtors® protect your investment Explore the video library here:
EDUCATION: floridarealtors.org/MediaLibrary/
Call-a-Realtor-Campaign.cfm
Work with an expert
Hire a Realtor®!
The Marketing & Branding Social media graphics
Solutions You Need I AM A
FLORIDA REALTOR
WE GET IT! I ADVOCATE.
I DEFEND.
I EDUCATE.
I EMPOWER.
Producing all the graphics you
I GO BEYOND.
I NEGOTIATE.
I PROTECT.
I RISE ABOVE.
need for direct mail, email, I UPHOLD.
I VOLUNTEER.
listing presentations, social I WORK HARD FOR YOU.
media and website marketing Consistent branding
is time consuming. Florida
Realtors® is ready to help.
We now offer free, Realtor®–
branded and customizable
templates you can use to print
Facebook cover photos
or share online.
The FLORIDA REALTORS® ADVANTAGE 9Our #1 Goal
YOUR SUCCESS IS
OUR BUSINESS
For more than 100 years, Florida
Realtors® has been dedicated to
helping you THRIVE as a Realtor®.
New services are added every year so
you can grow, learn and earn more.
QUICK CONTACT LIST
Free Legal Hotline – 407.438.1409
Free Tech Helpline – 407.587.1450
Form Simplicity – forms.floridarealtors.org
MLSAdvantage – mlsadvantage.floridarealtors.org
Market Data – floridarealtors.org/Research
Florida Realtor® Magazine – floridarealtors.org/Magazine
Educational & Certification Opportunities – floridarealtors.org/Education
Special Networking Meetings – floridarealtors.org/Events
Political Advocacy – pac.floridarealtors.org
Media – media.floridarealtors.org
Discounts – floridarealtors.org/Rewards1
Orlando Office
7025 Augusta National Drive
Orlando, FL 32822
Connect with us on
407.438.1400
social media.
floridarealtors.org
Tallahassee Office floridarealtors.org/facebook
200 S. Monroe St. floridarealtors.org/twitter
Tallahassee, FL 32301
floridarealtors.org/youtube
850.224.1400 floridarealtors.org/linkedinYou can also read
