Tokyo Update Webinar 2 - Athletics Canada

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Tokyo Update Webinar 2 - Athletics Canada
Tokyo Update Webinar 2
Tokyo Update Webinar 2 - Athletics Canada
Introduction
Webinar 1
      Basic information for 2020 Games team members

Webinar 2
      Planning for a successful Games

Webinar 3
      Endurance athlete update

Staff Updates
Athlete Mental Health
Tokyo Update Webinar 2 - Athletics Canada
Updates from webinar 1…
Gifu Holding Camp
• Many countries and/or sports are withdrawing from Japanese holding camps.
• We still plan to go to Gifu and continue to work closely with the city who are being
  extremely helpful.
• Gifu is a huge competitive advantage
  for us for many reasons, especially for
  heat acclimatization.
• We continue to look for extra options
  for running outside the stadium.
• Gym pictures follow, we are looking to
  secure more flat benches & squats
  rack(s).
Tokyo Update Webinar 2 - Athletics Canada
Gifu Memorial Center Training               Machines

         Training room                                Skill Mill (4 machines)

  Treadmill (3 machines)   Stairmaster (5 machines)        Aero bike (8 machines)
Tokyo Update Webinar 2 - Athletics Canada
Gifu Memorial Center Training     Machines

    Shoulder press     Lat pull down         Pectoral Fly
      1 machine         1 machine            1 machine

      Leg press         Leg extension          Leg curl
      1 machine           1 machine           1 machine
Tokyo Update Webinar 2 - Athletics Canada
Gifu Memorial Center Training                         Machines

                                           Set barbell                           Dumbbells
      Weight stage
                                         10~45kg x 1 set                      8~27.5kg x 2 sets

    Bench press x 2 units                1 x Decline bench                     1 x Incline bench
                Bumper Plates: 1.25~25kg x 2 sets, 10~45kg x 1 set, 1~20kg x 2 sets
Tokyo Update Webinar 2 - Athletics Canada
Gifu Memorial Center Training      Machines

    Power rack (1 unit)   Squat Stands (1 unit)

                                                  7
Tokyo Update Webinar 2 - Athletics Canada
Gifu Memorial Center Training            Machines

    Arm curl (1 unit)      Abdominal board                        Back extension

                          **Medicine Balls
                                   (2,3,4,5kg)
                          **Wall Balls
                                 (1,2,3,4,5kg)

                                                 Stability Ball
                                                  55 x 3 balls
                                                  65 x 1 ball
         Boal rebounder                            75 x ball
Tokyo Update Webinar 2 - Athletics Canada
Updates from webinar 1… Biomechanics
Who:
   • Olympic: Dana Way
       • danaway@gmail.com
   • Paralympic: Lindsay Musalem
       • lmusalem@csiontario.ca
What:
   • Technical Analysis of Events
   • In Competition and Post Event
Where:
   • Gifu camps
   • Athletics Stadium (+ Training Tracks TBD)
How:
   • Submit request form to respective biomechanists with required details when team is announced (no later
     than two weeks prior to games), cc’ing team coaches
   • Be specific and reach out to biomechanists with any questions
Tokyo Update Webinar 2 - Athletics Canada
Planning for a successful Games
  • Medical update
  • Psychological resilience
  • Preparing for the Olympic / Paralympic Village
  • How to manage media
  • Questions & Answers
Medical Update
COVID Vaccines
 • COVID-19 vaccine
    • IOC is providing vaccines for all athletes/staff to receive both doses of vaccine at least 3
      weeks prior to travel
    • These vaccines are being distributed by local public health vaccine clinics.
    • COC is leading this initiative and the 5 CSIs are working to help coordinate the messaging
    • There are 3 important reasons to get both doses of your COVID vaccine:
        • Personal Health: It will give you full protection from contracting COVID
            • One dose is 70-80% effective; both doses is ~95% effective
        • Contact Tracing: It is possible that those with both doses of the vaccine may not be
          considered a “close contact” if exposed to someone with COVID
        • Ethical: The medical community in Japan is concerned about the risk of unvaccinated people
          importing COVID to Japan. Getting both doses of the vaccine will dramatically reduce any
          potential risk that we bring with us to Japan
Medical - Vaccines
• AC Medical team is recommending the following other vaccines prior
  to travel to Tokyo:
   • All the routine vaccines from Canadian childhood vaccination series
      • In particular the Measles vaccine as there have been outbreaks of Measles in Japan and
        Asia in the last few years.
   • Hepatitis A vaccine (and Hep B if you did not get as a child).

• We are not recommending vaccines for protection of poor food
  and/or water quality as these are not a concern on this trip.
COVID - Travel
• The usual recommendations take on new importance
    • Being well rested so that your immune system is optimized
• PPE for travel
    • Masks: 3-4 (in case 1 or more are spoiled)
        • We are recommending that all staff/athletes wear a 3 layer mask and that they change to a dry mask after 5 hours
        • We are also recommending that everyone wear goggles to protect your eyes as evidence and experiences
          demonstrate that the newer COVID variants spread easier and the membranes of your eyes are a portal to you to
          contract COVID.
          For an example see: https://www.amazon.com/WSGG-Registered-Wide-Vision-Protection-
            Protective/dp/B087C9FNVD/ref=sr_1_5?dchild=1&keywords=airplane+goggles&qid=1622612009&sr=8-5

    • Disinfectant wipes
         • To wipe down seat/viewing screen
    • Hand sanitizer
         • Should have at least 60% alcohol
         • Wash hands frequently
              • Particularly if you leave your seat or are going to handle foot
    • Hydration/Nutrition
              • Ensure that you bring appropriate fluids/food to stay hydrated/fed on the flight.
              • Note caution on being overhydrated so that you don’t spend a lot of time in the bathroom (which is likely
                 the highest risk room on the plane).
              • Ok to take mask off to eat and drink
                    • But avoid taking mask off when others are feeding/drinking
Travel – COVID Testing
The following guidelines are to be confirmed in the final IOC Tokyo
Playbook
• Everyone traveling to Tokyo for the Olympics/Paralympic will be required
  to have two negative COVID tests in the 96 hours prior to arriving in
  Japan
   • There are only certain labs in Canada that are accredited to provided these tests
     so please keep this in mind prior to your departure
      • It is a pretty comprehensive list
   • At least one of these tests will need to be a PCR test
      • The second test (or the last one before you travel) should be a PCR test
• All travelers will need to have a “Certificate of Testing for COVID-19”
  form signed off by their physician
Certificate of Testing for COVID-19
Conditions to be included in this Certificate
• Name, Passport number, Nationality, Date of birth, Sex
• Testing method for COVID-19, Sample
• Result, Specimen collection date and time, Test result date, Date of issue
• Name of medical institution , Address of medical institution, Signature by
  doctor, An imprint of a seal
• All items must be written in English.

• This can be done by your family physician, university physician or one of
  AC’s team physicians. There will be more information on this when the
  exact protocol has been confirmed.
   • It is hoped that this can be done remotely
Gifu
• General medical concerns:
   • none: good water and food quality, standard of medical care is high
   • Due to COVID we have not yet confirmed the local hospital that will provide
     support
      • Injuries, imaging or serious illnesses.
• COVID
   • Japan is experiencing a surge of COVID over the last 2 months
      • The daily counts are now improving
   • Gifu has had a similar course: population of ~2 million
      • Surge in last 2 months that is improving over last 2 weeks.
      • 63 new cases May 29 (~150 at peak in mid May)
   • Vaccinations rates are low
      • Japan – 5% vs Canada – 58% (May 29)
   • The community of Gifu is working to minimize any unnecessary contact that
     we might have with members of their community
Medical – Olympic Village
• Athletics Canada Staff
   • Our staff will all be present in the Village and we will set up our own treatment space
       • Space allowing…

• COC Core Medical Clinic
   • Will be present in the Team Canada tower
       • Will have a full complement of IST, physicians and therapists to support our providers when needed
       • There will be a drop in clinic for physician assessment if needed and IST treatment
           • The COC (and AC’s) preference is that our athletes use our staff
               • This is why we’ve been granted these accreditations in the Village
       • We have the extra resource of having AC East Hub MD, Dr. Sari Kraft, as part of COC Core Medical

• Olympic Village Medical Clinic
   • As per prior Olympics, there will be a well serviced medical clinic in the Village that we can
     access when needed for urgent care, imaging and some limited specialist consultation.
       • The protocol will be that we will need to involved both AC and COC medical staff when we want to
         access this clinic.
COVID testing
• Current expectation is that everyone in the Village will be tested daily
   • Rapid antigen test from saliva sample
       • Reporting time 15 minutes

• If positive (or undetermined) a confirmatory PCR test from a saliva sample will
  arranged as soon as possible.
   • Reporting time 12 hours (maximum)
   • Unclear if you have to self isolate while you await this result
• If this is positive (or undetermined) you will be asked to self-isolate and you will
  have a PCR test from a nasopharyngeal sample
   • Reporting time 5-6 hours
   • If this is positive, it will be considered a true positive.
• If you have symptoms and have a positive test, it will be considered a
  presumptive positive until you have multiple PCR negative tests
COVID Testing – False positives
• There is a false positive rate (and a false negative rate) for every medical test
   • Rapid antigen tests: 1-10% (depending on the company/brand)
   • PCR: 0.1-1%
   • But the numbers do depend on type of machine, user experience and disease prevalence
• We need to be prepared for
   • Positive test results
   • Some of these tests may be false positives
• Our primary goal for any positive result (real or false) is to ensure the health of
  the individual and their close contacts. We will
   • Isolate all individuals after a positive result and ask any close contacts to do the same
   • Ensure that they have close medical monitoring, particularly if they develop symptoms
   • Take steps immediately to arrange for confirmatory tests.
• Our COVID protocols are meant to minimize the number of “close contacts”
   • Developing nodes based on training groups
   • When possible, limiting the number of team members that gather in closed, indoor spaces
Preparing for the
Olympic / Paralympic Village
The competition is
on now
Who has best final phase
(eg last two weeks)?
Who manages the travel
the best?
Who manages the Village
best?
Who competes best on
the field of play?
SLEEP               Preparing for the
Ready to
                Olympic / Paralympic Village
share a small
room?

Tidy or
untidy?
SLEEP               Preparing for the
Ready to
                Olympic / Paralympic Village
share a small
room?

Tidy or
untidy?
FOOD               Preparing for the
Right food for
               Olympic / Paralympic Village
you?

Ready to
walk?

Socialize?
PEOPLE
Friends, family,
coach?

How?
Voice
WhatsApp,
Social media

When?
Timezones
pre-comp,
post-comp
TRANSPORT            Preparing for the
to training or
competition
                 Olympic / Paralympic Village
Ready to walk?

Time
management?
Preparing for the          KILL TIME
Olympic / Paralympic Village   TV in each
                               apartment
                               block.

                               Books?
                               Games?
                               Computer?
                               Boredom eat?
                               Massage?
Psychological Resilience
Psychological Resilience – developing resilience for sustained
success

          What is it? - psychological resilience refers to the ability to use
          personal qualities to withstand pressure (Fletcher & Sarkar, 2013)
          “Robust resilience” - maintaining your well being and performance
          under pressure (proactive)
          “Rebound resilience” – a “bounce back” quality reflected in minor
          or temporary disruptions to your well-being and performance
          when under pressure, a quick return to normal functioning
          (reactive)

          Can we develop it? – Absolutely!!
Psychological Resilience – developing resilience for
sustained success

  Who am I, when I am at my best?
  What is my first reaction, and second, to
  a stressful event?
Psychological Resilience - developing resilience for
sustained success
 Personality – how I think, feel, behave/act, (multi layered, traits,
 adaptations, narratives we have developed over time (more stable)
 Psychological skills – cognitive-affective skills and processes that we
 use to enhance/optimize how we function (more malleable)
 Differentiate between personality, process and outcomes

 Personality characteristics, such as outgoing, controlling, optimistic,
 combined with effective goal-setting, focus, self-talk, and imagery skills (we
 train these processes), are likely to lead to a confident and high performing
 individual.
Psychological Resilience – developing resilience for
sustained success

       Psychological skills – self-awareness, social awareness, ability to pay
       attention to the right cues at the right time, self-regulation
       (physiologically, psychologically), setting effective goals, effective
       thinking (images, self-talk), planning for the expected and unexpected

       And outcomes we want? – self-regulation, effectively handling the
       pressure, the unexpected, managing relationships effectively,
       maintaining attention on what matters, self-determined, taking
       responsibility for one’s actions

       Our environment has an influence (Fletcher and Sarkar, 2013, and
       Unger, 2017)
Psychological Resilience – developing resilience for
sustained success

  Psychological resilience – we talk about it as a
  thinking/feeling concept, we need to also
  acknowledge how your environment also plays a
  role –
     • Few of us are resilient on our own – we need
       social support (Unger, 2017, Unger & Theron, 2020)
     • we have to consider the environment when
       preparing to be, and maintain, resiliency (the
       Tokyo Olympic Games)
Psychological Resilience – developing resilience for
sustained success
So how to develop, and maintain, throughout the Games?
❖ Understand yourself ***
❖ Learn and practice the psychological skills
❖ Understand and accept the environment (need a
   combination of challenge and support)
    ❖ Challenge = high expectations, accountability,
      responsibility (inoculation/vaccinations, competitions)
    ❖ Support = enable, create learning, build trust – (facilitating)

    ❖ “Challenge mindset”/“growth mindset” (Dweck, 2016)
Psychological Resilience – developing resilience for
sustained success

So how to develop, and maintain, throughout the Games?
  ❖ “Challenge mindset” / “growth mindset” (Dweck)

    Shakespeare, in Hamlet: “There is nothing good or bad but thinking makes it so.”

    How do you evaluate and interpret
    pressure/an adversity?
Psychological Resilience – developing resilience for
sustained success

    How do you evaluate and interpret
    pressure/an adversity?

    We evaluate, but we also ask ourselves, do I have support, do I have the skills?

    • We want to recognize, accept, adjust – self-regulate

    • And, not at all costs to our health and well-being (not so single-minded that we
      hurt others, hurt ourselves)
Psychological Resilience – developing resilience for
sustained success

We want sustained excellence – in our training camps,
throughout the entire Games (to thrive, not just survive)
• Feeling vulnerable under stress is not a weakness – we all
  feel this – we want to learn how to manage (can’t change
  a feeling, a thought, if you do not recognize it first)
Psychological Resilience – developing resilience for
sustained success

  • Knowing yourself (personality, skills) What do I need to be my
    best?
  • Understanding the environment – and be present, be
    here, mindful)
  • Creating a challenge/growth mindset – “we can figure
    this out”
  • Being a team - supporting each other, sharing
    processes
  • Perspective
Tips on dealing with the media
Media as an opportunity to tell your story
THE MEDIA ENVIRONMENT – AN
OPPORTUNITY
• OPPORTUNITY                                              • The Media are story
Media are identified as a potential distraction for          tellers.
athletes at the Olympic games – important to
practice/rehearse dealing with members of the media.
                                                           • They share our stories
                                                             with all Canadians.
• RAISING OUR PROFILE
Media are our partners! They will help raise our profile   • Let’s help them tell
and the profile of our athletes.                             OUR story.

• PLAN
Effective media management is planned, rehearsed
and practiced in advance, just like training for
competition.
TIPS ON DEALING WITH THE MEDIA
• Why is it important to deal with the media?

   • An organization looking to attract fans, viewers,
     sponsors and participants needs to get its message
     out.

   • Athletes are the most credible spokespeople. Media
     are genuinely interested in your stories.

   • Don’t see it as a distraction. See it as an opportunity
     to tell your story to your fans.
BLOCKING AND BRIDGING
• Know your key messages (what you want to say), and “bridge” to them

• Bridge between the answer and the point you are going to make:
     •   Always answer the question with an answer: “Yes”, “No”, “I do”, “I don’t…”, and
         then bridge to your key message.
    BRIDGING WORDS
•    “Actually…”
•    “The real issue here is…”
•    “That speaks to a bigger point…”
•    “Let’s look at that another way…”
•    “If I’m understanding, the issue is…”
•    “On the contrary…”
More Tips
RELAX AND PAUSE
• Don’t feel rushed, take your time to think, and answer.

SOME MEDIA MAY NOT KNOW ANYTHING ABOUT SPORT
• Some won’t know sport or even the top athletes - be patient with basic questions, as some media may not
  have a firm grasp on sport; they are covering all sports at the games and may need your help.

CHERISH THE OPPORTUNITY
• Dealing with the media can be stressful but you should never treat it like a chore. Use the opportunity to talk
  about the team, the games, the organization.

BRING THEM INTO YOUR WORLD
• Bridge from the question to take them into your world. Example if a question is asked on transport, say it’s
  going well so far, and you are focused on your competition.
NEGATIVE QUESTIONS
• Negative questions should not be avoided.

• When answering a negative question, do not repeat the negative
  phrase!
• Respond with a positive statement that can start with “in fact…” or
  “on the contrary..”

• For example: “Wow… Transportation is a disaster.”
• Bad answer: “It’s not a disaster.”
• Good answer: “We’ve been getting to our competitions on time.”
GRIEVANCES AND COMPLAINTS
• Internal disputes should never be played out in the media. It just
  hurts you, your organization, and the sport. And it makes potential
  partners stay away.

• Also, the media will focus on this negative story, and ignore the
  wonderful stories that we could be sharing.

• If you have an issue, there is always a way to discuss it. Reach out to
  someone who you trust and discuss potential ways to resolve the
  situation.
NO COMMENT
Avoid using “no comment”.
• The term implies that you are hiding something.
• Share what you can.
• “Off the record” does not exist. If you say something casually to a journalist in a
  non-working environment (restaurant, bar, etc.), he or she can still use it!

SHOW PERSONALITY
• Media love dealing with athletes and spokespersons who are friendly.
• Don’t treat the interview like a chore, even if you’ve answered the same
  question before
• Speak in short sentences (sound bytes), especially with broadcast media
INTERVIEW TIPS
NEVER SPECULATE
• Don’t speculate or answer hypothetical situations
• Tell the reporter what is going on instead: “I can’t speculate, but what I can tell
  you is…”
• If you think a question is better answered by someone else, i.e., your NSO or
  someone else within the Canadian Olympic Committee, say so.

SILENT SPOTS
• Avoid trying to fill in the silent spots
• Natural tendencies are to try and “fill in” and keep talking - don’t do this, say
  your piece, then pause.
NO BAD QUESTIONS
THERE ARE NO BAD QUESTIONS
  • Questions are opportunities, not threats

  • Avoid confrontation

  • Don’t repeat negative questions

  • Expect surprises

  • Tell your story: you have a goal, see it through

  • If you dread it, expect it
Key Messages
Know your key messages
KEY MESSAGES
• KNOW YOUR KEY MESSAGES

• Prepare and use these key messages.

• However, remember to:
  • Answer questions directly and honestly before thinking about key messages
  • Only use key messages in context
  • Share your key messages with all spokespersons
  • Sports and athletes have their own key messages as well
TIME FOR PRACTICE
• What do you want to say about yourself?
• Sometimes, media ask you questions, but you wish they’d ask you something else, because you want to say
  something different about yourself.
• List down 5 things you would like media to ask you; you’re in control of the interview!
• What are the top 5 things fans should know about you? And write it down.
• When and how you started competing?
• Who was your sport idol growing up and why?
• What was the biggest obstacle you overcame in your career? Etc.

• That becomes your « narrative ». Know your story well, tell it over and over again. That will become your
  core messaging, your personal brand messaging. Will make it easier to « sell » yourself!
KEY MESSAGES – TEAM CANADA OVERALL
On Team Canada at Tokyo 2020:

• Projected team size: 400+ (314 at Rio 2016); estimated mission team size is 850 including coaches and staff
  based in Canada.
• Rio 2016 Olympic games – Canada finished 20th position overall with a total of 22 medals. (Note that we do
  not set total medal objectives for Canada at the Olympic games. There are too many variables involved to
  speculate).

On performance expectations:

• We are going to Tokyo to compete at our best. We fully expect to see incredible podium performances like
  we’re used to seeing, but let’s not gloss over just how difficult this year has been for Team Canada. The
  road to the games is incredibly hard during a normal year. This year has been more difficult than ever
  before.
KEY MESSAGES – TEAM CANADA OVERALL
Other hot topics:
• Safety concerns – While there is always some risk in our current context, we will do everything in our
  power to mitigate risks to the health and safety of Team Canada at the Tokyo and Beijing games.
• Vaccines – We believe all Tokyo-bound athletes will have access to vaccines prior to Tokyo.
• Countermeasures – Health and safety is priority, and we continue to plan for all possible scenarios with
  that principle in mind (as will IOC and OCOG)
• Boycott – Boycotts are ineffective and the wrong approach. Better to go and build essential bridges
  between nations, not walls.
• Qualifications – These are unusual circumstances, but the IOC and the international federations are open
  and working together to determine necessary adaptations.
• Are the Games happening – Yes. With all we’ve learned, and the toolbox of countermeasures considered,
  we’re confident that the games will be staged safely.
What to expect at Games
Media attaché and media protocols
Media Attaché
Coordinates all media activities undertaken by your sport:
• Press conference(s)
• Media availabilities at training and competition
• Facilitates mixed-zone process
• Arranges telephone interviews
• Manages Victory Management Plans and athlete appearances
• Flash quotes as requested
• Social media support for the COC as requested
• Flags potential issues

Provides sport information to the media:
• Schedules/Start lists/Timing/Biographies/Training times

The Attaché is the « GO TO » person for your sport for all media
inquiries
MEDIA AVAILABILITIES
• Your media attaché will work with
  your sport to plan media
  availabilities within each team and
  athlete’s schedules.
• This schedule is determined ahead
  of time and communicated.
• Pre-event Media Touch Points
• Individual team conference or one
  initial team availability post
  training
• Post-training availabilities (pre-
  planned in the schedule)
Media Protocols
tier one – venue mixed zone
• All athletes (and coaches for team
  sports) must pass through the mixed
  zone when leaving the field of play.
• They are encouraged to participate in
  interviews; however, they are not
  obliged to answer questions or
  participate in interviews if they do not
  wish to do so.
• Coaches of teams, or sports where the
  coach is on the field of play are
  permitted in the mixed zone. Coaches of
  most individual sports are not. (Nor are
  agents, sport managers, security,
  volunteers, etc.)
Media Protocols
tier one – venue mixed zone
The Mixed Zone is:
• For reaction comments (post-competition)
• For short interviews and quick quotes (post-
  competition)
• An informal meeting place for media and
  athletes (non-competition days/times)

The Mixed Zone is not for:
• Lengthy, in-depth interviews
• An autograph or selfie/snapshot taking zone
• Live cell phone interviews
Media Protocols
tier one – venue mixed zone
Tier one – post event mixed zone
• The athlete will be escorted from the field of play to
  the entrance to the broadcast mixed zone. (Note –
  your sport’s media attaché cannot accompany the
  athlete here.)
• The media attaché will meet with the athlete(s) at the
  start of the press mixed zone to walk through
  together. The media attaché will be on the athlete
  side of the mixed zone.
• The press mixed zone is sectioned off to include
  agencies and press.
Media Protocols
venue press conferences
• Venue press conferences
• Medalists are required to
  attend the post-event press
  conference in the venue.
• Additional interviews with
  CBC/Radio Canada and on-
  site press can take place at
  the venue if pre-arranged
  and agreed upon with the
  sport.
Media Protocols
tier 2 – IBC/MPC
• Athletes who have finished
  competing and won a medal will be
  asked to go to the host
  broadcaster’s (CBC/Radio Canada)
  studio at the international
  broadcast centre (IBC)
• Non-medalists who are finished
  competing can be asked too.
• If media demand warrants, athletes
  may then go to the Main Press
  Centre (MPC) for a press
  conference and interviews with
  non-rights holders.
Media Protocols
tier 3 – Village studio
• The COC and CBC have partnered
  on a studio space in the Canada
  residences in the Tokyo Olympic
  Village.
• All athletes will be brought here
  when done competing for virtual
  interviews and social media
  activations.
• The timing and frequency will be
  established with your sport based
  on your competition plan.
Media Protocols
tier 4 – return home plan
• Most athletes are expected to leave
  Tokyo within 24 hours of finishing
  competing.
• Media interest may continue, and
  an at home media plan will be
  required.
• The COC has a Canadian-based
  media attaché who will work with
  sports to help coordinate virtual
  interviews as per the athlete’s
  return schedule and availability.
Social Media
IOC Games-time social media rules and best practices for
games
IOC GAMES-TIME SOCIAL MEDIA RULES
The COC actively encourages and supports athletes’ use of social media to
POST, BLOG and TWEET about their Olympic experiences.

1. POSTS, BLOGS AND TWEETS
• Social media posts should be in a first-person, diary type format in good
  taste. They should not be in the role of a journalist e.g., Competition play-
  by-plays

2. PHOTOGRAPHS
• Athletes can post still photographs taken within venues for personal use.
  Photos taken in the athletes’ Village must obtain the permission of those
  depicted before posting. Do not take photos of your athlete accreditation.
IOC GAMES-TIME SOCIAL MEDIA RULES
3. VIDEO/AUDIO
• Athletes cannot post any video and/or audio from within venues. Video
  can be taken for personal use but must not be uploaded and/or shared to
  a posting, blog or tweet on any social media platforms, or to a website.

4. SPONSORS/PARTNERS
• Rule 40 in the Olympic charter restricts how athletes can post about
  and/or tag their non-Olympic related sponsors. Please refer to the “athlete
  media | social protocol” document (located on the Bridge) for details or
  contact branduse@olympic.ca.

• Remember that a social media post lasts forever…
THINGS TO CONSIDER
OPPORTUNITY
• Social media gives you the opportunity to tell your story authentically, build your personal brand, and
  connect with fans.

HOW DO YOU WANT TO USE SOCIAL MEDIA?
- What is your relationships with social media
- How much or how little of your life do you want to share
  - Public v. private accounts
  - Personal v. fan pages

WHAT’S MOST IMPORTANT TO YOU?
• Gaining media attention
• Building your personal brand
• Showing partners/sponsors value
WATCH OUTS

1.The internet is forever
2.Direct messages aren’t private
3.Don’t repost the same content across channels
4.Don’t over post on channels
5.Crediting creators
6.Use of profanity or derogatory language
7.Getting political/controversial
8.Criticizing sponsors
9.The internet is forever
BLACKOUT PRACTICES DURING GAMES

• HAND OFF ACCOUNT MANAGEMENT DURING COMPETITION WINDOWS
• CONSIDER SCHEDULING POSTS OR DISTANCE FROM SOCIAL MEDIA ENTIRELY
DIFFICULT SITUATIONS
THINGS TO CONSIDER BEFORE POSTING
• Could this affect my performance?
• Could this affect my teammates?
• Could this negatively affect my games experience?
• Could this change others’ perception of me?

RESOURCES
• Athletics Canada
• Media Attaché
• COC athlete mentors
Thank You - Merci
Questions?
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